Media

Mondadori Media S.p.A. is the Group company that encompasses all businesses linked to the development of the brand media and digital activities taking a multichannel approach.

Traditional print activities include:

• the publication of magazines and related advertising, as well as add-ons in conjunction with magazines;
• subscription management activities for magazines and daily newspapers, both for the Group’s publications and those of third-party publishers, handled by Direct Channel. Added to this are services related to database management for third sector clients.

Digital activities include:

• the complete management of leading websites and social profiles in the main vertical topics (Cooking, Health & Wellness, Feminine Gen Z, Young, Parenting, in addition to the newly acquired company Webboh, which manages a website and related social profiles aimed at the Young Generation) and the optimisation of the related advertising space through external advertising agencies;
• the Social Agency business, in particular the talent agencies Zenzero and Power, which manage leading creators from the food and beauty & fashion worlds with the aim of developing their activities in the influencer marketing segment;
• the MarTech cluster consisting of Adkaora, Hej! and, in Spain, Adgage, specialised in offering mobile advertising, proximity marketing, performance and conversational marketing solutions.

In the digital area, Mondadori Media retained its leadership in segments with high sales value and audience figures:

• in food with GialloZafferano which is confirmed as the most loved food media brand by the Italians and the 4th kitchen brand with most followers worldwide;
• in the women’s segment with the innovative web magazine and social The Wom;
• wellness with MyPersonalTrainer;
• science&tech with Focus;
• parenting with NostroFiglio.