1999

An effective acquisition and joint-venture policy helps the Mondadori Group further strengthen its position in the Italian publishing market. The Group enters the school textbook sector through the acquisitions of Mursia Scuola, Le Monnier and Poseidonia; it strengthens its magazine business through joint ventures with the U.S. media company Hearst; starts a direct marketing activity with the creation of Mondolibri – a joint venture between Club degli Editori and Eurolibri (Bertelsmann Group). Other significant events during the year include the launch of the Tu (now Tu Style) magazine, the establishment of the company Mondadori Printing and the exhibition I Cento Capolavori dell’Ermitage.