Strategy

From a strategic point of view, the Company will continue to strengthen its core business and therefore its leadership in the Books area, increasing its relevance and impact on the overall business.

Trade Books Area

The Trade Books Area aims to strengthen its leadership at the national level, both in publishing, by emphasising the identity and specialisation of the various publishing houses, and by continuing the process of vertical integration in the various stages of the book chain, particularly in the comics segment, by taking full advantage of the distribution synergies arising from the acquisition of Star Shop.

Education Books Area

Also in the Education Books area, the Group will consolidate its domestic leadership focussing on the most profitable segments of the textbook market, strengthening and renewing its editorial offer and taking full advantage of the digital convergence process (through the development of a new single digital platform for all three publishing houses).

Retail Area

The Retail Area strategy will continue with the selective development of its network of shops, both direct – by opening around ten new outlets – and franchised, as well as with improving the sales surface area, maximising the efficiency of the network and enriching its range of publications, which is essential both to increase the profitability of the area and to improve its effectiveness in conveying the Group’s editorial offer to the market.

Bookstores strive to be meeting places and cultural landmarks for local communities, including through dedicated events in stores and online and initiatives that involve the area.

Media Area

The Media Area strategy focuses on the development of digital activities and brands with greater multichannel potential, strengthening its competitive positioning by developing its skills and offer in the digital area, in particular through initiatives in the content creator, Food and MarTech segments.