Mondadori Store has been chosen by Universal Music as the commercial partner of Jova Pop Shop, the temporary store of Jovanotti that opens at midnight on 30 November in Piazza Gae Aulenti in Milan on the occasion of the launch of a new album and publication of a new book by the artist. The name was selected in honour of the legendary POP SHOP opened by Keith Haring in New York in the 1980s.

For the Jova Pop Shop Mondadori Store has managed all aspects of the retail operation, from the recruitment of staff to sales, and from the management of the assortment to the displays.

It is a partnership that confirms the Mondadori Store, Italy’s biggest chain of bookshops, as a point of reference for culture and entertainment, having, over the years, been able to dedicated extensive space also to music, enhancing the presence of products in the chain of shops, alongside a rich offer of events.

Jova Pop Shop will remain open until 11 December, from 11  am until 9 pm. On sale in the shop will be the CD, vinyl and cassette versions of Oh, Vita!, the book SBAM! (Mondadori) and official merchandising. An area will be dedicated to limited edition special items, such as T-shirts, sweatshirts, socks, hats and backpacks, the proceeds from which will go to four charity associations.

Jova Pop Shop has been created principally to be a focal point where people can gather and where, every day, there will be live sets, meetings, surprise readings and exhibitions that will be announced just a few hours before on Jovanotti’s social media channels and covered live on his Facebook page and on Jova TV.

Sale&Pepe, the Mondadori Group brand that for thirty years has brought pleasure to the table thanks to gastronomically exclusive and refined ideas, for the first time presents its recipes in two new books: The bible of vegan recipes (Sperling & Kupfer) and Flavours of Italy. From north south, the best of our cuisine according to Sale&Pepe (Mondadori Electa).

These initiatives are a further demonstration of the  strength of the brand that, thanks to the richness of content, the authoritativeness of its experts, the respect it pays to the culture of food, the territory and Italian lifestyle, has been able to spread its offer across a range of channels – the magazine, with themed specials, the web site, social networks, events and courses at the Cooking School – becoming a system that is a point of reference in the world of food with an overall audience of 1.6 million contacts per month (Source: Audiweb tda 2017/II + Audipress 2017/II).

“Over the years Sale&Pepe has tread carefully across the evolution in Italian cooking and followed the changes in the use of ingredients, quantities and preparation and interpreted innovations and trends with recipes with the reach of everyone that are never complicated or banal and with photographs that make them surprising,” said Laura Maragliano, editor of Sale&Pepe. “This long experience is today translated into two books of which I am particularly proud and through which e invite readers to taste different dishes, discover the incredible variety of products that we have and the generosity of our land.”

The bible of vegan recipes offers over 450 recipes to discover the joys of vegan cooking, from appetisers to desserts, with unique dishes and preparations for those with little time; special treats for parties, complete and seasonal recipes, preserves, drinks and smoothies, as well as a glossary of ingredients.

Flavours of Italy. From north south, the best of our cuisine according to Sale&Pepe is a tour of the extraordinary variety of Italian cooking. The ancient wisdom of the culinary arts that, in so many different iterations, criss-crosses the mountains and the plains, the east  and west coasts and, of course, the islands, with a selection of 150 dishes.

In addition to Sale&Pepe also Cucina Moderna is in bookshops this month with Chef in 24 hours. A cookery course to learn all of the techniques, basics and tricks for preparing  successful recipes (Sperling & Kupfer). The manual offers an easy method to work successfully in the kitchen, in the classic style of Cucina Moderna, the brand leader in the sector that reaches over 1 million readers (Source: Audipress 2017/II) thanks to its accessible, step-by-step recipes.

The digital  brands of the Mondadori Group are making their debut on Google Play Edicola, the Google app that makes it possible to access free and paid subscriptions to magazines, blogs and newspapers and read the content optimised for use on smartphones and tablets.

The sites already available and enhancing the Google Play Edicola include: Casabella, CasaFacile, Donna Moderna, Focus, Focus Junior, GialloZafferano, Grazia, Icon, Icon Design, Il mio Papa, Interni, Nostrofiglio, Panorama, Panorama Auto, Sale&Pepe, Starbene, Tustyle, Tv Sorrisi e Canzoni.

Users will have access to a portfolio of brands that are reference points in key sectors such as women’s titles, cooking, health and wellbeing, with an offer of news ranging from interiors to fashion, news and entertainment, on an advanced technological platform that makes it even easier and quicker to read the content. Among the various functions, users can keep up to date using a combination of leading titles on local news and personal interests, access articles also offline or save them to read later. The sites can be added to a list of favourites that are constantly updated and the content can be easily shared.

Inclusion on  Google Play Edicola further expands the distribution of the content of the Mondadori Group content, Italy’s biggest traditional publisher and leader also in digital, with a multibrand and multichannel offer that can count on around 16 million unique users every month (Audiweb View unique total audience, August 2017) and a community of 30 million users of Facebook and  14 million on Instagram every month.

Sergio Bonelli Editore SpA and Mondadori Store are proud to announce the opening in Milan of the first Bonelli Point retail outlet

From 1 November the readers and collectors of the comics by the legendary publisher of Tex, Zagor, Dylan Dog, Martin Mystere and many others, are invited to visit the special area, set up inside the Mondadori Megastore in Via Marghera 28 in Milano (Red line Metro station De Angelis).

An opportunity to discover the new offer by Bonelli at the same time as they are presented at Lucca Comics&Games 2017, but also to search for back issues, exclusive editions, books, merchandising and all the other items showcased also on the web site www.shop.sergiobonelli.it.

A new home in Milan for our much-loved characters, just a short distance for our historic headquarters in Via Buonarroti. An important welcome for our world in the chain of general book shops and a moment of great emotion and satisfaction for the entire publishing house.
Davide Bonelli

We are delighted that a leading player in the history of comics such as Bonelli has chosen Mondadori Store for this new project, which will further enhance our offer. We are certain that the new Bonelli Point inside the Mondadori Megastore in Via Marghera will become a point of reference fro all comic fans, from Milan and beyond.
Francesco Riganti, marketing director, Mondadori Retail

Bonelli Point is an important new opportunity to bring together readers in a large-scale general book store, thanks to the solid collaboration between Sergio Bonelli Editore and Mondadori Store. An exclusive brand where fans can find the entire production of Italy’s leading producer of comics featuring the most popular characters of entire generations.

From today, thanks to an agreement between FlixBus, the start-up that has become Europe’s leading coach operator, and Mondadori Store, Italy’s most extensive chain of bookstores, it is possible to buy directly from participating Mondadori stores gift cards for coach trips to over 1,200 cities connected by FlixBus in 26 European countries.

Andrea Incondi, Managing Director of FlixBus Italia, commented on the agreement with Mondadori Store: “We are absolutely delighted to be working with Mondadori Store on the launch of this new gift card, which we are sure will be a big hit with the public and enable us to greatly expand awareness of our services across the whole of Italy and attracting passengers by our concept of travel which has always been something valuable to share and also to give as a gift.”

“The new FlixBus gift card will help us to extend and diversify even more the range of products and services offered by Mondadori Store in the travel sector, an all-round offer that takes in culture and entertainment, aimed also at young people,” stated Francesco Riganti, marketing director of Mondadori Retail.

Meanwhile, Antonio Sorrentino, chief executive of Domec, added: “Domec is immensely proud to participate in the growth of an important brand like FlixBus, providing the support of our technology in order to achieve such ambitious business objectives.”

The gift card is available in three denominations: (€25, €50 and €100) that can be used to buy tickets online (at www.flixbus.it) or using the app, with the code provided on the receipt. Operational processing is by Domec, the Fintech company that operates in the sector of innovative payment and loyalty systems.

Il Mio Papa, the world’s leading weekly entirely dedicated to Pope Francis is to be published also in the Philippines thanks to an agreement with the publishing group Indochine Media Philippines.

This new international edition of the Mondadori Group magazine – that joins recent launches in Spain and Portugal – will be a monthly and will maintain the vibrant and colourful design, with a rich selection of high impact photographs characteristic of the Il mio Papa, edited in Italy by Aldo Vitali.

“We are incredibly excited that Il mio Papa is making a long journey of over 10,00 km to the Philippines,” declared Aldo Vitali. “It is the latest country where the magazine dedicated to the Holy Father will be distributed on newsstands. The Philippine edition is particularly lively and colourful, in line with the Italian edition that every week recounts the words and actions of the Pope in an accessible way and with exclusive photographs. A magazine that is close to people, just like Pope Francis himself, who reads and appreciates it and who, when he visited the Philippines was celebrated by millions of people. Our warmest best wishes go to the editor and the editorial team of the Philippines edition.”

“There can be absolutely no doubt that the people of the Philippines love Lolo Kiko, Grandpa Francis,” said the editor Tata Mapa. “In fact, the Philippines is the world’s fifth largest Christian country, as well as being one of the two Asian countries with a Catholic majority. Just like Pope Francis himself, the magazine will be amusing, friendly, informative and full of suggestions and advice; and we hope that by reading Il Mio Papa, readers will see things in a more positive light.”

My Pope Philippines will be available from more than 4,000 outlets around the country, in all the country’s bookshops, newsstands and supermarkets. In addition to the printed version, social profiles are already available on Facebook, Twitter and Instagram, and the web site www.mypope.com.ph will be online soon

The new magazine will have a total print run in the first month of 50,000 copies, supported by a communication campaign across a range of media: TV, outdoor, POS and banners. The launch price of the monthly at newsstands is PHP 85.

Sale&Pepe and Focus Junior will take part at Milan Franchising Fair 2017 (Salone Franchising Milano) which runs from 14 until 15 October. The two Mondadori Group brands will present new franchising formats for the opening across Italy, of cooking schools, with the Sale&Pepe brand and new educational and play centres for children with the Focus Junior brand.

The first Sale & Pepe cooking school opened in 2015 in Milan, the result of the more than 30years’ experience of a magazine that is a point of reference in the food world. Over the years Sale & Pepe has been able to expand its offer, giving different form to its content and becoming a meeting point where a passion for food comes to life. All year round, the cooking school offers a wide selection of courses for adults and children, with ideas also for an international audience, events for individuals and companies, showcooking and themed events.
Thanks to the new franchise offer, it is now possible to open a cooking school in other cities, being able to rely on the strength of the Sale & Pepe brand. There are two formats: the first foresees a fixed location with fully equipped work areas for the chef and workbenches for participants, just as in the original location in Milan. The second is an innovative travelling or itinerant cooking school: a “cooking station” prototype, that can be used to organise courses and events on tour, indoor locations or in public areas.
The project is aimed at anyone with a passion for cooking who wants to turn it into lasting and profitable work. The added value of the model proposed by Sale & Pepe is that it gives to affiliates, in addition to the design and use of the Sale & Pepe brand, also a continuous communication plan in the magazine, on the web site and social networks; as well as professional training courses; a quarterly training plan and the possible involvement of the outlet in activities around the country promoted by the magazine.

At the Milan Franchise Fair it will also be possible to discover the new Play Lab format, launched by Focus Junior, the leading brand for children and teens. The Focus Junior Play Lab foresees the creation of educational and play centres designed for children and teenagers from 3 to 12 years of age, accompanying them in this phase of growth, while satisfying their natural curiosity and having fun while discovering the world in new and smart ways.
At the Focus Junior Play Labs, children and teenagers can spend their time alternating recreational with educational and learning activities, in line with the Focus Junior philosophy. A space that differs from the current market offer by adopting an “edutainment” approach, focusing on activities to stimulate children’s skills, such as science labs, drawing, cooking, digital journalism, and much more.
Spaces can be customized depending on the needs of the franchisee, as they are designed to be completely mobile, easily transportable and equipped with technology such as touchscreens and tablets to render the spaces “Play areas 2.0”.
Like the Sale & Pepe cooking school, the added value of the franchise proposal for this project is to offer affiliates, in addition to the complete set up of the play area, depending on the available space, an annual curriculum developed by Focus Junior, the training of operators and updating sessions with partners, a dedicated communication plan in the magazine, on the web site and social networks, and the possible involvement of the outlet in activities promoted by the brand around the country with technical partners for the development of activities.

Digital School, the training initiative launched by Donna Moderna, CasaFacile and Sale&Pepe – based on the experience of three brand leaders in the women’s, interiors and food sectors – opens its doors in Milan to the 3^rd expanded training  offer with a range of new classroom-based courses.

For those who wish to acquire and develop their digital skills and become autonomous in the online development of a brand, from the creation of an editorial plan to an SEO strategy, there is the course in Content and social media management, now in its third year. A 42-hour, two-level course – the basic level course starts on 14 October and the advanced course from 27 January – with classroom lesson by editors and digital professionals of the Mondadori Group’s three brands, tutoring in class, case history studies and a concluding workshop.
For freelancers and those looking to develop their own business there are three new One-day courses: a day dedicated to self-empowerment and strategies for self promotion (25 November), the second focuses on How to cultivate business ideas and take the first steps in starting your own business (2 December); followed by a third course dedicated to the ABC of VAT, how it works and the latest regulations.
Lessons will be held in Milan at Piano C, the social innovation laboratory the brings together women and work; a space in Milan for the realisation of digital and other projects, aimed at reducing female unemployment in Italy.

This year’s Digital School training offer will be further enhanced by a new course in Online language and writing techniques, which will be held at the Mondadori Megastore in Piazza Duomo, in Milan. The basic rules of journalistic writing and tricks to make sure you are read on the web will be the main features of this 3-day course run by the editorial team of Donna Moderna: how to write and be read in the digital era (30 October), recognising fake news and selecting sources (6 November) and social networks as information ad communication tools (13 December).

Digital School also has e-learning options, with 19 courses and study paths, such as: Starting a blog, e-commerce, Photography for blogs and social media, Digital PR, Engagement Strategy. The online course offer includes courses on Creative Writing, for those who want to learn the techniques for writing a novel or short stories, with the support of established writers such as Michela Murgia, Grazia Verasani and Alessandra Appiani.

For more information and details about enrolment and costs, go to: www.digitalschool.it.

Our publishing houses are at the 69th Frankfurt Book Fair , scheduled from 11 to 15 October.

This is the most important European event and among the most prestigious in the world.

Mondadori, Rizzoli, Einaudi, Sperling & Kupfer and Piemme are in Hall 5.0, Stand C56.

The Mondadori Group brands Giallo Zafferano and Pianeta Mamma have received the top prizes at the Macchianera Internet Awards 2017, that recognise Italy’s best sites and influencers, as well as the most creative and interesting social pages according to the assessment of internet experts who expressed their preferences in an online vote.

With 42,040 votes Giallo Zafferano, the site that since 2006 has got Italians cooking, took first place in the “Best Food Site” category. A further recognition of the success story of a brand that has 5-6 million unique users on the web (source: Audiweb Total Digital Audience, average January-July 2017) and 5.4 million fans on Facebook, and that this year alos brought its strengths to newsstands with the launch of the monthly Giallo Zafferano, the cookery magazine in Italy and Europe born from a web site.
The top 5 cooking sites close with two other Group brands, Cook Around and Sale&Pepe.

The Macchianera Internet Awards 2017 also highlighted Pianeta Mamma – the favourite site for expectant mothers or those looking to become pregnant – which was judged the “Best Site for Parents and Children” with 20,189 votes. Also on the podium was another Mondadori site, Nostrofiglio.it.
Launched in 2008, every month Pianeta Mamma reaches 605,000 unique users (source: Audiweb Total Digital Audience, average January-July 2017) and has a fan base on Facebook of 362,000, thanks to services and content that help and accompany women through the experience of maternity: expert advice, stories from other mothers, video-tutorials and useful suggestions for the whole family.

This year’s winners also included, in the “Best Film Site Category” i400Calci, the site hosted by Altervista, the Mondadori Group platform leader in the creation of blogs and web sites, which has hosted over 2.5 million sites and blogs since its launch and with 600 new web sites created every day.

Meanwhile, Zingarate, the web site that talks about the best of travel, with words and images  of those who do the travelling, was among the 10 best travel sites thanks to the votes of users.