A 52-page special featuring style, music, places and stories with an entirely rock-based focus; a portrait of a giant of world cinema, Christoph Waltz; an unexpected and exclusive visit to the Vatican’s historic tailors, an exploration of the secrets and rituals of the Papal dress code. All this, and much more, in the new issue of Icon, on newsstands and in digital from 13 June, and coinciding with the 92^nd edition of Pitti Immagine Uomo in Florence (June 13-16) and the fashion shows of Milano Moda Uomo (from 16 to 20 June 2017).

A special issue, during the two unmissable appointments for men’s fashion, where the Mondadori Group’s upscale men’s magazine, edited by Michele Lupi, will be among the protagonists.

STYLE ROCK – Virgin Radio’s historic pay-off is also the name of the radio’s playlist that has revolutionised Italian radio broadcasting with an unmistakable style and is now preparing to celebrate its first 10 years. But on 13 June, “Style Rock” will above all be the name of an exclusive supplement with the new issue of Icon, that as a stand-alone takes an “iconic” look at the world of rock. A world that has “influenced everything in the past 40 years, from fashion to design, to cinema and photography, as well as cars,” says Icon editor Michele Lupi, explaining the genesis of the Special Issue. “When we realised that Virgin Radio was about to celebrate its 10^th anniversary, we immediately thought of a collaboration that would be good for both of us. I talked to the whole radio team, with my old friend Ringo and Paola Maugeri. It seemed clear to everyone that the combination of Icon and Virgin could be a natural evolution of a common way of interpreting style.”

“When Mondadori asked us what we thought of a new project involving our Virgin Radio brand with Icon,” said Paolo Salvaderi, chief executive of RadioMediaset, “we immediately saw an opportunity to further strengthen our leadership in the radio market through the most successful male-oreinted editorial product in the print media market. I want to thank Michele Lupi and Mondadori for having created a product that is truly consistent with our positioning, with the established quality and innovation for which Icon is known.”

The cover of the first issue of Style Rock celebrates the legendary “stud”, an element that has come in and out of fashion from the 1950s to the present day, without ever losing its somewhat fetishist appeal for entire generations dedicated to the cult of rock. Inside the magazine, an event exhibition celebrating the great years of Guns N’ Roses, the band currently on a successful and historic reunion tour. But also an exclusive interview with Paul Weller, an authentic British national institution and cross-over composer; a portrait of Thurston Moore, the “serial experimenter” far from the mainstream and historic guitarist of Sonic Youth; and a  focus on vinyl, with the most popular records and stores where to find cult classics.

The advertising sales company Mediamond has attracted a large number of companies and brands, who share the magazine’s and its readers rock spirit, and who themselves represent style icons in their respective segments, including Moto Guzzi and Woolrich. “Style Rock is an idea that we really liked from the start and on which we have worked closely with the publisher,” commented Davide Mondo, chief executive of Mediamond. “It’s a project that has enabled us to experience a happy contamination between media of great editorial consistency and to offer our customers a new and unique product. Thanks to targeted distribution, Style Rock is also perfectly in line with clients’ communication needs. Indeed, we are already working on a second issue.”

The main cover of Icon, meanwhile, features Christoph Waltz, the Austrian actor who conquered Hollywood thanks to Tarantino, with two Oscars as the best actor not in a leading role, two Golden Globes for supporting actor and two BAFTA awards, for Inglorious Basterds and Django Unchained. Inside the magazine there is also an unusual visit to three historical Roman tailors that make clerical clothes and vestments, a discovery of the key figures in the Vatican boutiques and the secrets and rituals of the papal “dress code”.

To mark the 92^nd edition of Pitti Immagine Uomo, the new issue of Icon will have a special distribution on 13 June at the Central Station in Milan on the platform for the Frecciarossa trains departing for Florence, confirming the important role of events for the brand’s identity.

They are now famous, a constant, a distinctive sign as well as an authentic signature. They are Pao’s (Paolo Bordino) penguins, the protagonists of the “Penguin Heroes” exhibition, from June 13 to July 9 at st art. Art for all, the new artistic project conceived and promoted by Mondadori Store and curated by Angelo Crespi at the Mondadori Megastore in Piazza Duomo. Penguins that are cheerful, simple and full of life, who inevitably provoke a smile and have already “invaded” Italy: in Bologna, Turin, Milan and many other cities.

Born in Milan in 1977, Pao’s first “gym” was the theatre where he trained as a machine operator, sound engineer and stage technician with the company of Franca Rame and Dario Fo. After studying and working at the Teatro alla Scala workshops in Milan, from around 2000, he ventured into street art, which he has never left: urban artwork, created out of curiosity, became more and more frequent, and led to the famous “Panettoni” (road blockers) in the form of penguins, aliens and characters from popular culture, from Star Wars’ R2D2 to the superhero Iron Man.

“In 2000 I was just drawing cartoons for my personal pleasure, then one day I saw a coloured kerbstone. It was a light bulb moment and made me think that it could become one of my characters. From the preparatory drawings, a penguin emerged that said, “draw me”. That was how I started drawing a whole population on the street. In fact a friend of mine said that my name, Pao, stands for Pinguini ad Oltranza (Penguins forever). Since then penguins have become my trademark, almost a totemic animal,” the artist recalls.

2005 saw the creation of the Paopao Studio, the creative and operational base of Pao and Laura, a graphic designer who, with Pao, created and developed graphics and communication projects. Various ventures with big companies led to Pao expanding production and to look for new media, which led to experimentations with materials, prospective research, visual distortions and a study of curved geometry that resulted in the development of his art on canvas and three-dimensional fiberglass. His works do not just form part of the urban context, but become an integral part of the urban environment, and also of mass society, which is reflected in some of his works. To date, Pao’s work has been exhibited at various art exhibitions, including the Milan Contemporary Art Pavilion, the Triennale of Milan and the Venice Biennale.

That Pao’s art is for everyone is also reflected in his words: “My sources of inspiration are varied, ranging from pop art to comics, as well as video games and cartoons. Using elements that are familiar to everyone to express concepts is a good way of creating art that people can understand. Today, Homer Simpson is more famous than the President of the United States, and superheroes are the new saints. So it’s normal to use this new iconography.”

Pao’s “penguin heroes” exhibition is the first of the new cycle of st art for all. It will be followed by “stencil mood story” by Mr Savethewall (from 11 July to 10 September), Giacom’s “contemporary comics mix” (from 12 September to 8 October) and “pop up flowers” by Cardeña (from 10 October to 12 November). The first four artists are among the best examples of street or pop art, starting from Pao, one of the most recognisable, having worked in both the urban context and the broader world of communications. His show will be followed by exhibitions of Mr Savethewall, Massimo Giacon, by Felipe Cardeña, each of whom represents in a personal way the contemporary art in this genre.

All of the exhibitions feature original work and the creation of copies and gadgets available to the public at affordable prices. In addition, installations and performances will also feature, making the exhibition space a moment of entertainment and communication.

“UNDERSTANDING CONTEMPORARY ART”

In June a cycle of conferences will begin with the “Understading Contemporay Art”, in which artists, curators and authors will have a chance to discuss, with book and catalogue presentations, the much discussed issue of how to approach contemporary art, alos in its more eccentric and surprising manifestations.

Initially conceived for the two Mondadori Megastores in Milan (Duomo and Marghera), the “st art”, project wants to involve the entire Mondadori Retail area, which now has some 600 outlets across Italy, as well as though online communication and e-commerce, points of excellence for the Group, by creating an new short circuit between books and pop art, physical and online exhibitions, original work and multiple copies, digital and traditional communication, to encourage and stimulate the dissemination and contamination of art and the public.

st art is an artistic project curated by Angelo Crespi, and has been made possible by the invaluable contribution of Sergio Pappalettera, visual artist and expert in marketing and communication strategies. st art is produced in partnership with Deodato Arte.

st art. Art for all
Mondadori Megastore, Piazza Duomo Milan
Open: 9 am – 11 pm | Entrance: Free
www.mondadoristore.it | #StartInStore

Panorama Auto, the digital brand of the Mondadori Group targeted at car enthusiasts and all those interested in changing their car or motorcycle, is coming to the market with a completely revamped product.

The strong points include the design, offering a heightened user experience, a broader offer of content and advertising formats and an even more interactive price list for those looking for the best products on the market.

A new design and user experience – Panorama Auto is online (www.panorama-auto.it) with a new logo and a new design for mobile first use, optimised for smartphones. A cleaner layout for easier reading not only on a desktop PC that makes it possible to enhance content with a focus on the details of products and to offer extensive visibility also to the advertising offer.

Moreover, the introduction of a video carousel and responsive smart headers make it possible to optimise the organisation of the content across all devices and screens.

New content – A point of reference for car enthusiasts, with a reach of 400,000 unique users (Source: Audiweb View, average in the period February – April 2017– Total Audience Digital), the new Panorama Auto aims to intercept the interests and needs of a growing number of new users who want to buy a new car or motorcycle and who can rely on the brand’s authority.

Added to the wealth of the content that has always distinguished the brand – with all the previews and updates on what’s new on the market, reports from the leading international car shows, a buyers guide and video road tests of new models – is a production increasingly focused on video and social media with detailed lifestyle and travel features able to attract more and more users to the world of cars and motorcycles.

A large number of new features will appear before the summer, starting with a trip to the region of Alsace to discover the European city par excellence, Strasbourg, and the Mosel wine region.

New price lists – The new Panorama Auto will also feature new interactive price lists for cars and motorcycles with a range of search functions by make, model and market segment, as well as the possibility of configuring accessories and extras in order to have a personalised quotation or to request a test drive from the nearest showroom.

New advertising formats – On the occasion of the launch new advertising formats will be presented, including inread, optimised for modern use on mobile devices while ensuring the native visibility of the advertiser. Audi is the exclusive Partner of the restyling with Trust Race, a race between two A5s based on futuristic assisted driving technologies.

The revamped Panorama Auto reinforces the automotive offer of the Mediamond portfolio with a system that also includes Extraurban, the printed supplement to Panorama dedicated to cars and lifestyle that, as well as providing a detailed picture of what’s new in the sector, also covers subjects ranging from culture to sport, entertainment and fashion.

Opening on 7 June 2017, the Amori Divini (Divine loves) exhibition is curated by Anna Anguissola and Carmela Capaldi, with Luigi Gallo and Valeria Sampaolo. It is promoted by the Ministry of Cultural Heritage and Activities and Tourism and by the National Archaeological Museum of Naples, organised by Electa.
The exhibition offers a journey into the world of Greek myth and into the changing fortunes of stories with two narrative ingredients: seduction and transformation.
It includes more than 20 paintings and sculptures, with a particular focus on those from the sixteenth and seventeenth centuries. Artists such as Baccio Bandinelli, Bartolomeo Ammannati, Nicolas Poussin, Giambattista Tiepolo and many others allow us to follow the fortunes of Greek legends through to much more recent times, but also to understand the role played by ancient images and literary sources in this tradition.

With the Amori Divini exhibition, on the initiative of Paolo Giulierini, the National Archaeological Museum is continuing an exhibition programme, promoted together with the Archaeological Site of Pompeii, that examines the relations and trade between Pompeii, the Roman world, and the ancient Mediterranean. Until 27 November 2017 it will be possible to visit the Pompei e i greci (Pompeii and the Greeks) exhibition in the Large Palaestra in Pompeii.
Amori Divini is accompanied by a catalogue that retraces and examines the key issues of the exhibition, with both theoretical essays on the function and significance of the myths of love and transformation in the Graeco-Roman world, and analyses of the individual mythological subjects and settings the works on display come from. The items of show are examined in detailed entries drafted by experts in the field.

L’audience dei brand digitali del Gruppo Mondadori cresce sui social network. Con un’offerta d’eccellenza che conta un portafoglio di brand leader nei settori chiave – quali femminili, cucina, salute e benessere – e una strategia che mette al centro contenuti originali e una curation editoriale innovativa, oggi le fan base dei brand del Gruppo Mondadori giungono a quota 13 milioni di fan complessivi attraverso 38 pagine attive su Facebook.

In particolare è il video il contenuto di punta sui canali social, in grado di creare engagement e garantire elevati tassi di reach: nel mese di aprile sono 90 milioni le video views totalizzate dai brand Mondadori su Facebook, specialmente su Giallo Zafferano, Cookaround, Donna Moderna, Nostrofiglio.it, Focus, Pianeta Donna, Pianeta Mamma. Tra i casi di successo quello di GialloZafferano, che raccoglie quasi 3 milioni di visualizzazioni e 30.000 condivisioni con il video tutorial della ricetta dei biscotti girandola e 2 milioni di visualizzazioni e oltre 27.000 condivisioni per quello della cheesecake alla Nutella.

Risultati raggiunti grazie a video brevi e accattivanti girati ad hoc per i canali social, privilegiando tecniche come il jumpcut e lo stop motion, e a un rapporto costante e attento con i propri utenti, che riconoscono e premiano la qualità di GialloZafferano anche nei contenuti video, realizzati con lo stesso criterio di preparazione delle ricette, testate più volte prima di essere girate. Un rapporto confermato dal numero di interazioni: una media di 4.000 per video, tra like, condivisioni e commenti degli utenti che inviano le foto delle loro realizzazioni culinarie.

In quest’ottica è stata siglata una partnership con Wochit, piattaforma internazionale di creazione video, che consente di potenziare la produzione di contenuti video originali. Wochit offre un tool di editing per gestire la personalizzazione grafica delle diverse linee di produzione dei brand: viene utilizzato dal team di content editor di Mondadori, mettendo a frutto l’esperienza nella content curation per la creazione di video efficaci e in linea con il tone of voice del brand.

Durata breve, formato quadrato che si adatta a tutti i tipi di device, immagini selezionate e d’effetto con anteprime a tutto schermo immediatamente visibili nei feed e testi capaci di catturare gli spettatori amplificano l’impatto dei video sui canali social.

I video realizzati dai brand del Gruppo Mondadori con Wotchit hanno ottenuto oltre 30 milioni di visualizzazioni. Tra i più apprezzati, il video di Focus, Come berremo l’acqua nel futuro , con più di 4 milioni di visualizzazioni e 70.000 condivisioni; quello di Donna Moderna, Rapporto tra zia e nipote, con 2,7 milioni di visualizzazioni e 60.000 condivisioni; e quello di Pianeta Mamma, Un papà non è solo un papà, con oltre 2 milioni di visualizzazioni e quasi 60.000 condivisioni.

Mondadori Store is launching “st art. L’arte per tutti” (Art for all), a new calendar of exhibitions featuring pop art and a cycle of encounters between artists, curators and authors, organised by Angelo Crespi, with the aim of making contemporary art and its protagonists even more comprehensible and accessible, starting from the most pop dimension. In fact, today, one of the most interesting areas of contemporary art is street and pop art, an essentially democratic art, with a strong public connotation, able also to face up to and play with the world of media.

The first names on show include, Pao, Felipe Cardeña, Massimo Giacon and Mr. Savethewall.

WIKI COLLAGE & PLOTTER TAKE AWAY

“st art” was inaugurated with a collective public live performance of WIKI COLLAGE & PLOTTER TAKE AWAY, an enormous 8 metre-long collage of cut outs from the pop art of the first four artists featured in the new programme – Pao’s penguins, the flowers and Superman by Felipe Cardeña, Massimo Giacon’s figures and those by Mr. Savethewall.

The collage was produced directly by the public, supervised by a crew of young assistants, with the possibility of logging the posters by the artitists present nad take them home. Produced by the Mondadori Store with Cardeña Crew and Atelier Spazio Xpò, in collaboration with DeodatoArte.

FROM 13 JUNE: A NEW CYCLE OF EXHIBITIONS

13 June – 9 July: Pao / “penguin heroes”

11 July – 10 September: Mr. Savethewall / “stencil mood story”

12 September – 8 October: Giacon / “contemporary comics mix”

10 October – 12 November: Cardeña / “pop up flowers”

The first four artists on show at st art from 13 June, in the events area on the third floor of the Mondadori Megastore in Piazza Duomo in Milan, are among the best exemplars of street or pop art, starting with Pao who is the most recognisable having worked in both an urban context and more widely in the media. This will be followed in succession by Mr. Savethewall, Massimo Giacon, and Felipe Cardeña, each of whom represents this type of contemporary art in their own way. The shows will feature original works and the creation of multiples and gadgets, available to the public. There will also be a series of installations and performances, making the exhibition space also a focal point for shows and communication.

FROM THE BOOK TO THE SPACE

From 16 May, inside the Mondadori Megastore, a work by the Korean artist Jukhee Kwon, entitled Fromthebooktothespace” a word sculpture, will also be on display. The work, which is organised vertically, extending 12 metres from the third floor, reaching the first floor of the Megastore, is made up of “a book that – as the curator of the show Cinzia Chiari says – is a suspended sculpture made of old books, the publications of the kind of great authors who have made the history of literature; volumes, often abandoned and unused, that the Korean artists finds in bookshops across the world among rare editions. Jukhee inscribes each book by hand with the precision and patience that is part of his orentale background. The pages create sculpted scenes that open and fall as if they were a cascade of letters, and suggesting the need for words to come out of the books in order to be read. A eulogy to the printed book that, despite the advent of digital, remains a necessary, fundamental and irreplaceable support. The book opens up and expands, becoming an object that, in its new physical and metaphorical form, sublimates itself in a work of art.”

“UNDERSTANDING CONTEMPORARY ART”

In June a cycle of conferences will begin with the “Understading Contemporay Art”, in which artists, curators and authors will have a chance to discuss, with book and catalogue presentations, the much discussed issue of how to approach contemporary art, alos in its more eccentric and surprising manifestations.

Initially conceived for the two Mondadori Megastores in Milan (Duomo and Marghera), the “st art”, project wants to involve the entire Mondadori Retail area, which now has some 600 outlets across Italy, as well as though online communication and e-commerce, points of excellence for the Group, by creating an new short circuit between books and pop art, physical and online exhibitions, original work and multiple copies, digital and traditional communication, to encourage and stimulate the dissemination and contamination of art and the public.

st art is an artistic project curated by Angelo Crespi.

st art has been made possible by the invaluable contribution of Sergio Pappalettera, visual artist and expert in marketing and communication strategies, who designed the logo and the integrated communications of the entire project.

st art is produced in partnership with Deodato Arte, a brand established in 2001 which, since 2012, has concentrated on communications and the on and offline sale, above all, of pop artists linked to street art.

st art. Art for all
Mondadori Megastore, Piazza Duomo Milan
Open: 9 am – 11 pm | Entrance: Free
www.mondadoristore.it | #StartInStore

Mondadori Store, Italy’s most extensive network of bookshops, today brings its customers Apple Pay, which is transforming mobile payments with an easy, secure and private way to pay that’s fast and convenient.

Apple Pay is available at Mondadori Stores in all of Italy’s main cities, which means that Mondadori Store can offer its customers an even more gratifying and innovative shopping experience that simplifies and accelerates the buying process, which takes just a second by holding your iPhone near the reader with your finger on Touch ID.

Security and privacy is at the core of Apple Pay. When you use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code.

Apple Pay is easy to set up and users will continue to receive all of the rewards and benefits offered by credit and debit cards. In stores, Apple Pay works with iPhone SE, iPhone 6 and later, and Apple Watch.

Online shopping in apps and on websites accepting Apple Pay is as simple as the touch of a finger with Touch ID, so there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. When paying for goods and services on the go in apps or Safari, Apple Pay works with iPhone 6 and later, iPhone SE, iPad Pro, iPad Air 2, and iPad mini 3 and later. You can also use Apple Pay in Safari on any Mac introduced in or after 2012 running macOS Sierra and confirm the payment with iPhone 6 or later or Apple Watch, or with Touch ID on the new MacBook Pro.

For more information on Apple Pay, visit: https://www.apple.com/it/apple-pay/.

Mondadori Store is Italy’s most extensive chain of bookstores in Italy. With more than 600 outlets across the country and the e-commerce website Mondadoristore.it serving over 20 million customers a year.

Chi, Italy’s most popular people magazine – with 2.2 million readers (source: Audipress 2016/III) – will appear on newsstands this week in a renewed and enhanced form. The Mondadori Group magazine edited by Alfonso Signorini, had reinforced the fashion & beauty and introduced  new columns that are accessible using the augmented reality app, “Gruppo Mondadori AR+”, available for both iOS and Android, the provides access to videos and other additional content and enables users to interact with other active users.

“With this operation we want to consolidate and reinforce an already highly successful formula,” Gianluigi Piccinali, brand manager for entertainment. “Chi has long been a point of reference when it comes to celebrities and scoops and, from today, it will be an even more complete women’s title, rich in content, useful, amusing and able to meet the all-round needs of readers. Plus, thanks to augmented reality, it will be the first magazine in Italy to “expand” the experience from the page to a smartphone, or similar device, thanks to exclusive multimedia content,” Piccinali concluded.

The new section “In Stile Chi” will be a fixed appointment for readers, a fantastic window on all that’s new in the world of fashion (looks, collections, accessories, catwalks) and beauty (make-up, treatments, hair, trends). Lots of pages to get a feel for the glamour inspired by celebrities and breakthrough stars.

The columns of the magazine – the most widely-read in Italy by those who make buying decisions (1.4 million, source: Audipress 2016/III) – have been expanded and, alongside the most popular, a number of new columns have been added, such as “Wellness”, with exercises and advice on how to keep in shape and the best wellbeing products. There is also a new Food section, with a recipes by a famous chef and lost of tips on preparing vegetarian and traditional dishes, as well as surprising cocktails.

An entire section is also dedicated to culture and leisure, with indications about which exhibitions to see, the ideal books for a trip or a relaxing weekend, as well as newly released music, museums, food fairs, openings and much more.

In rotation, there will also be columns on Travel, Animals and Must Haves, featuring all the current season’s trends.

On the strength of a range of consolidated brands, covering all segments in the food area and reaching varied and loyal targets, over the years the Mondadori Group has been able to innovate and enrich the offer of its food system, while reinforcing its leadership in both magazines and digital.

Among the brands in the portfolio are thee historic titles that this year are celebrating important anniversaries: Sale&Pepe, for 30 years a refined, gourmet; Cucina Moderna, the market leader that for 20 years has offered useful and practical recipes; and Cucina no problem, for 15 years a simple, but never banal ally in the kitchen.

The offer is completed by Guida cucina, a source of everyday recipes for the family, and two recent arrivals: the web site Cookaround, a point of entry into the world of cooking and everything that surrounds it, and Giallo Zafferano, a young and “social” crossover brand, Italy’s leading cooking site, now also available on newsstands.

A continuously growing system of brands that, in addition to print and digital, also promotes events and courses led by professional chefs at the Scuola di cucina di Sale&Pepe, launched in the heart of  Milan from the experience of the upscale monthly.

The launch of the new magazine Giallo Zafferano – an operation that for the first time has seen the creation of a print magazine from an already leading web brand – will also strengthen the market share of the Mondadori Group in the food area, taking it from 54% to around 70% in terms of circulation.

The first issue of Giallo Zafferano, with a launch campaign that can count on an initial fan-base that is already strong on social media , sold around 450,000 copies separately or in combinations with some of the Mondadori Group’s other magazines.

A multi-brand e multi-channel offer that enables the food system to reach a combined total audience of almost 9 million contacts every month between readers and users (source: Audipress 2016-III and Audiweb, February 2017).

This success with the public has also been accompanied by an excellent response from advertisers, allowing the food system managed by Mediamond to record, in the first 4 months of 2017, an increase of 30% in sales compared with the same period of 2016, thanks also to the launch of Giallo Zafferano.

Saturday 6 May at 8.45 sees the return of In Forma con Starbene, the Canale 5 programme presented by Tessa Gelisio, with an important new feature.

This year each episode will focus on a single pillar of wellbeing: water, prevention, seasonality, balance, movement, diet, information, naturalness; eight fundamental issues for our physical and psychological wellbeing.

After the success of the previous series, the programme’s collaboration continues with Starbene, the Mondadori Group brand that is a reference point in the world of health and wellbeing. In fact the title, edited by Annalisa Monfreda, brings to the programme a network of experts and the Starbene.it web site, and offers responses to all topics of interest.

With studio discussions, features and regular slots, each episode will examine a full range of issues related to our wellbeing: diet, fitness, medicine, beauty. And each area will be treated with scientific rigour, but in a clear and accessible language for viewers. The programmes guests will include Professor Santo Raffaele Mercuri, head of Dermatology and Cosmetology at the San Raffaele Hospital in Milan, with his light touch cosmetic procedures and, among the many new faces of this series, the cook Alice Balossi, the food technologist Giorgio Donegani, and the explorative hiking guide Michael Bolognini.

“The contribution of the Starbene experts on TV has been much appreciated by viewers and readers, that we reach every day not only through the newsstands and on TV, but also on the radio, with the RMC Doc feature, and on the web with our newsletters, podcasts and social networks,” said Annalisa Monfreda, the editor of Starbene. “We are delighted to get going again with the new series of In forma con Starbene, that this year will host new experts who will take a closer look and different aspects of healthy living: in fact, during this series we will rediscover a contact with nature, one of the best sources of wellbeing.”

“In Forma con Starbene” is online at www.informaconstarbene.mediaset.it and is also present on social networks with the official Twitter profile @In_formaTv and official Facebook page Facebook.com/InFormaconstarbene providing information, previews, background detail, videos and backstage material.

The Starbene experts are available to all users free of charge on the Starbene.it web site to respond online to questions on medicine and health.