Business

Tomorrow in Varese sees the opening of the new Mondadori Megastore located in IL CENTRO, Italy’s largest shopping mall and one of the biggest in Europe.

The Mondadori store has a surface area of 900 square metres dedicated to books, technology, music, films and entertainment, along with new travel assistance services such as Mondadori Travel, a kids area and a Mondadori Café, to welcome visitors at any time of the day.

The opening of this store is another step in the development and innovation plan launched by Mondadori Retail, which boasts the largest network of bookstores in Italy, with over 600 stores across the country. This opening will be the first time that the new Mondadori store format has been placed inside a shopping mall with an even richer offer and a new design concept: a model that integrates products and services to attract the public with greater frequency and satisfaction to the world of culture and entertainment.

“We are delighted to be present in an important context like that of the new shopping mall in Arese, where we aim to become a point of reference for entertainment, as well as for books,” said Mario Maiocchi, CEO of Mondadori Retail. “Thanks to a friendly atmosphere that allows customers to choose from a wide range of products and new integrated services that revolve around the world of culture and leisure, the Mondadori Megastore will give customers of the mall a unique shopping experience, with services for everyone: from children, to young people and families.”

The architectural design and layout of the Mondadori Megastore in Arese was developed with Mondadori Retail by the Milan studio Migliore + Servetto Architects. A large open space, marked by bookshelves to the ceiling and a dramatic use of light around the books, invites visitors to explore and find out more about the different areas. Building supervision was managed by the Kallipigia Architects studio.

The shop is organised as follows:

• BOOKS & CAFÉ: the heart of the store offers an assortment of titles ranging from literature to comics, original language books, a kids area with books for children and teens, toys and a new TouchWall to entertain children. Within the books area there is also space for food, with an offer of selected brands and a Mondadori Café: a place to meet that also extends outside the mall with a terrace, open from early morning, where customers can enjoy a coffee, traditional dishes and healthy foods, with vegetarian and vegan selections and menus for children, designed and produced in collaboration with Cibiamogroup, a leading operator in fast quality catering;
• TECHNOLOGY & MUSIC: is the area dedicated to new releases, movies on DVD and Blu-ray, as well as technology, telephony products, computers and audio, in addition to services and after sales support Help;
• MARKETPLACE: showcases new books, and a selection of newspapers and magazines, stationery and gift box and Mondadori Travel, the new dedicated travel service that helps customers for all their travel needs, thanks to the advice of qualified personnel, form the choice of destination to the best offers from industry-leading brands.

The offering of the Mondadori Megastore also extends to services and digital tools available to customers on the Mondadoristore.it site, including Books-on-demand, to meet the needs of readers looking for hard to find titles, thanks to a catalogue of over 7 million titles from around the world.

MONDADORI MEGASTORE
c/o IL CENTRO
via Luraghi, 11 Arese – A8 uscita Lainate (VA)
Orario: 09:00 – 22:00
Facebook: Mondadori Megastore – Il Centro Shopping Center
E-mail: libreria.arese@mondadori.it
www.mondadoristore.it/negozi

“OPEN BORDERS” is the title of a much awaited exhibition event conceived by the monthly INTERNI for this year’s FuoriSalone, the prestigious fringe of the Milan Design Week.

With the patronage of the City of Milan, “OPEN BORDERS” will run from today until 23 April in the courtyards of the University of Milan, at the Orto Botanico in Brera and, for the first time, at the Torre Velasca, where INTERNI has extended the reach of its urban animation initiatives.

In addition to Italian protagonists, the magazine has also involved designers of international standing – from Japan, China, Brazil, Russia, Great Britain, Poland – in collaboration with companies and institutions, with a view to putting together a varied mosaic of styles and visions. The designers include: MAD Architects with Ferrarelle and P.A.T.I; Massimo Iosa Ghini with Ceramiche Cerdisa; Chen XiangJing with Jinghong International Furniture; Sergei Tchoban, Sergey Kuznetsov and Agniya Sterligova with Velko Group; Lissoni Associati with Audi; Stefano Boeri Architetti with Filiera del Legno FVG and Consorzio Innova FVG; Patricia Urquiola with Cleaf; Carlo Ratti Associati, Sebastian Cox and Laura Ellen Bacon with American Hardwood Export Council – Ahec, and many more.

“The theme of the exhibition event, now in its 19th edition, will this year develop as the extension of new synergies in a design vision, with contamination from different expressive contexts, such as the cinema and photography; as well as the application of architecture and design in evolving sectors, such as digital, technology and research into sustainability,” declared Gilda Bojardi, editor of INTERNI. “In the realisation of these interactive installations, macro-objects, micor-constructions and exhibitions, we work together with leading companies in the fields of innovation and research, with businesses with internationally recognised brands and small niche producers that support enterprise and creativity,” the magazine’s editor concluded.

Among new features this year, the University of Milan will also become one of the official sites of the XXI Triennale Internazionale di Milano: the Casetta del Viandante, curated by Marco Ferreri, and realised as part of INTERNI “OPEN BORDERS”, and designated as the official exhibition of the XXI Triennale Internazionale di Milano ‘21st Century. Design After Design’.

Co-producer of the initiative Audi, the premium brand of the Volkswagen Group, has contributed with Audi City Lab in Torre Velasca, where, together with INTERNI it will present Untaggable Future, an ideas laboratory on four ‘untaggable’ themes (People, Cities, Energy, Light); and Panasonic, world leader in the development of electronic technologies and solutions.

Music will be provided by R101, the official radio station of “INTERNI OPEN BORDERS”, animating the opening night (12 April, at 9 pm) of the Exhibition Event with an exclusive concert featuring Joan Thiele and Mahmood, followed by a DJ Set curated by its music designers. The radio station will also have a fixed booth during the entire period of the FuoriSalone from which it will present links and interviews with the Design Week.

With “OPEN BORDERS”, which gives Milan unique and exceptional visibility, INTERNI confirms its absolute leadership in the professional living segment, with a system that in April, in addition to the flagship title, is made up of INTERNI Panorama, the free press INTERNI King Size and the Guida FuoriSalone. The entire INTERNI ecosystem, that is in the portfolio of the advertising sales company Mediamond, has recorded an increase of +2% in advertising sales compared with the same period of last year.

To find your way around the increasingly rich variety of events during the Milan Design Week, we can’t forget the Guida FuoriSalone® – which is available also as a free app for iPad, iPhone and Android (tablet and smartphone) operating systems – which provides an overview of more than 400 events and a day-by-day list of activities involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (available only in a digital version and included with the app) which offers a selection of new itineraries and fashion spaces around the city, form design to shopping, as well as from department stores to restaurants and hotels.

From 12 to 17 April, during the 2016 Design Week, Sale&Pepe opens the gates of the Giardino Ventura in Lambrate to the “Street Food Experience”, and event devoted to street food conceived by the magazine that is a point of reference for food lovers and those on the look out for refined and authoritative proposals, in collaboration with Skibox Montblanc.

In the heart of the new design district of Ventura Lambrate in Milan “Street Food Experience” brings together the passion for street food – a phenomenon that in recent years in Italy has enthused over 35 million people – with the world of design, and with a special attention to local and zero km produce: an opportunity, promoted by Sale&Pepe, to rediscover and enjoy places and traditions in an ideal mix between the global and the local, a variety of menus and the promotion of the best food and emerging chefs, with menus designed for every occasion and to satisfy all tastes.

In an area of around 750 square metres, the event will feature an authentic designer street food market (from vegan kebabs to freshly-baked Neapolitan pizza, fish & chips and gourmet hamburgers) and the stage set up by Sale&Pepe will host showcooking demonstrations, food & design labs, book presentations and much more.

And in the green background there will, of course, also be an exclusive relaxation zone furnished by CasaFacile, where visitors can relax in three home structures designed on the theme of a “voyage around the world”.

In addition to food and design, there will also be music, thanks to R101: in fact the radio station will accompany the entire event with a dedicated playlist and on the evening of Wednesday 13 April will present a live DJ on the occasion of the inauguration of the Ventura Lambrate area.

The sponsors of the event are Ceramiche Siciliane Ruggeri and Birra Theresianer.

“Street Food Experience” will be open from Tuesday 12 to Sunday 17 April, in via Ventura 12, inside the Giardino Ventura in Lambrate, from 10 am to 8 pm (on Wednesday, with the R101 DJ set it will remain open until 10 pm; and on Sunday until 6 pm).

Entrance is free and it will be possible to take part, free of charge, in all of the activities on the Sale&Pepe stage.

For more information and a full updated list of the events, please visit the Sale&Pepe web site: http://www.salepepe.it/news/eventi/streetfood-experience/.

Use the hashtag #streetfoodEXP to follow the event on Facebook and Twitter.

30 March sees the start of the third edition of Panorama d’Italia, the live & media experience of Panorama, that gives an account of Italy directly from its squares with initiatives and events open to all. The newsmagazine edited by Giorgio Mulè returns to celebrate the protagonists of the best of Italian business, economy, culture and food & wine in 10 Italian cities between March and November with an award-winning format and many new features.

With a well-tested formula behind it, including talk shows, debates with protagonists from national politics, conferences, entertainment: last year alone the tour reached 4 million people. The people who directly participated in the events in cities totalled 110,000, with 375 guests and speakers (including 6 government ministers, 8 regional presidents and 8 mayors), 500 media outlets, 191 entrepreneurs involved in round tables and 600 companies, also including 180 innovative start-ups, 15 universities and a total of 37 sponsors.

“Panorama d’Italia is a spark with the capacity to generate enthusiasm and really discuss “the best seen close up” as our claim says. The number of citizens engaged by our initiatives say a great deal but not everything,” said Panorama editor Giorgio Mulè. “The reason for this overwhelming success lies in the formula: we talk about the real, natural Italy, without bells and whistles.”

“Panorama d’Italia has shown that it is an enormous photograph of the real Italy, able to immortalise the best seen close up,” Mulè added. “Every square metre of the country contains a story that’s worth telling and, once again, we want to tell it from the inside. We did it last year with 400 pages and 160 hours of live streaming. We’re doing it again this year with even more commitment and, thanks to the new partnership with Focus, we will reach a net of 9.8 million contacts, from print and online,” Mulè concluded.

The stages
In 10 stages between March and November, Panorama will cross Italy from north to south, involving examples of local excellence an prestigious guests, moderated by some of the newsmagazine’s leading journalists. For four days each city will host a rich calendar of events in the most lively and significant locations in town, in close contact with the protagonists.

Starting in Genoa (30 March -2 April) before moving on to Macerata (20-23 April), Perugia (11-14 May), Padua (8-11 June), Ravenna (29 June – 2 July), the Amalfi coast (7-10 September), Cagliari (28 September-1 October), a special stage in Milan (16-22 October) and winding up in Mantua (9-12 November) and Trapani (23-26 November).

What’s new in 2016
There is much that is new in the 2016 edition, which confirms the most appreciated events of last year and expands the offer with new partners and projects.

Focus meetings: the Panorama d’Italia schedule will be enhanced by two events organised for each step in collaboration with Focus, with 5 million readers, Italy’s most widely-read magazine, edited by Jacopo Loredan. The first meeting is dedicated to space exploration with the exceptional and prestigious fixed guest, the astronaut Umberto Guidoni, and the participation of scientists and astronauts from the Agenzia Spaziale Italiana (ASI) and the European Space Agency (ESA). The second meeting, organised in collaboration with the Department of the science of the Earth’s System and Environmental Technologies CNR and the Italian Air Force, and will be dedicated to the climate, the environment and renewable energy, issues that are crucial for our future and on which the CNR and the Air Force are conducting important research and innovation activities.

During both events, participants will have the opportunity to try a virtual reality experience, thanks to an app developed exclusively for the occasion by the technology company ETT.

The Schools and Job Orientation Project: Also this year will see the repetition of an initiative that in 2015 enabled Panorama to donate 3,500 books to Italian schools involved in the tour. The passage through training to work remains, of course, one of the key issues of the entire programme and a special initiative is dedicated to innovative companies: “90 secondi per spiccare il volo” (“90 seconds to take off”), is a competition that, on every stage of the tour, awards the best start ups with a special “tool box” with tools and resources to develop the business. To take part, all you need to do is to submit a 90-second video that Panorama will publish on its web site.

In addition to training and work, there is also support for universities that will, from time to time, host meetings with startuppers, venture capitalists and innovation experts to discuss the possibilities of developing business and opportunities in the territory. In addition, Panorama d’Italia will devote the Friday mornings to activities to job orientation, mainly for young school-leavers, final-year students and recent graduates who will be able to take part in roundtables and individual meetings, made in collaboration with HRCommunity Academy Italia and human resources professionals from the leading companies in the area.

The Milan stage: Milan, the capital of Lombardy, will be a special step of the tour and, extraordinarily, will last for 7 days in which there will be even more events and initiatives. These will include the creation by Panorama of an innovative work training project. With the direct involvement of the editorial staff of the magazine and a number of high schools in Milan, a special edition of the school magazine will be produced that will be distributed during the events on the programme. Subsequently, the kids will have the chance to participate in a training internship directly in the offices of the newsmagazine.

A solidarity partnership: the charitable partnership with the Lega del Filo d’Oro will be renewed also for 2016, but this year it will take the form of a project: to contribute to the creation of the new centre at Osimo, an entirely new home for the deaf and blind and the sensory disabled in general. The collection of funds will be made thanks to the cooperation of Cruciani, who, for the occasion, have produced a limited-edition bracelet that will be on sale exclusively at the locations of the events on the tour dates and from the Lega del Filo d’Oro’s web site. Proceeds from the sale of the bracelet will be entirely dedicated to the association’s ends.

While a Panorama d’Italia info point will be a fixed presence during the entire stage, other areas of the city will host institutional events and entertainment. Prestigious authors of books being published will be the protagonists of meet-the-author events, while actors and directors will be involved in a special event dedicated to the cinema and organised by Piera Detassis, editor of Ciak and chairman of Rome’s Fondazione Cinema. Singers and musicians will be involved in exclusive interviews and concerts that will be open to the public.

In addition to the meetings and debates with leading national figures from the world of politics and business, Panorama d’Italia will also be an opportunity to rediscover the beauties of the local artistic heritage, thanks to a guided tour led by Vittorio Sgarbi of the most significant art works. Plus, this year, Panorama will organise, in collaboration with the municipalities, special guided tours of palaces and other artistic locations generally closed to the public, in order to discover the hidden treasures of each city.

Ample space will also be given to the fin food and wine of the area, with show cooking events featuring the best chefs and meetings with personalities from the world of food.

Finally, every Saturday, the editor of Chi Alfonso Signorini will invite a celebrity from the world of show business to take part in an exclusive talk show.

Panorama d’Italia online
The main events will be covered live on Panoramaditalia.it, on the channel Panorama.tv. In fact, last year alone, over 160 hours of events were broadcast in streaming, as well as real time updates, photos and videos of the stages of the tour. The tour’s web site also this year will feature an area to register for the events which will also ensure a free three-month subscription to the digital edition of Panorama.

It will be possible to share impressions and experiences of all the Panorama d’Italia events on the leading social networks using the hashtag #panoramaditalia. The official Twitter account @panoramaditalia will provide real time coverage of the most significant moments involving the protagonists of each event. Last year alone, the number of users in the community on social media numbered 276,500, with a total of 2,780,000 views only on Facebook.

Partners
Panorama d’Italia is able to count on high level partners, who share a commitment to enhancing Italian excellence in the territories. They include: Autostrade per l’Italia, Cobat, Cruciani, Eicma, Enel, IBM, Invitalia, Poste Italiane, Sicily by Car, Università Telematica Pegaso and TgCom24 Mediaset. The charity partnership with the Lega del Filo d’oro will accompany all stages of the tour. Moreover, stage by stage, media partnerships will be activated with leading local newspapers and TV and radio stations.

“Panorama d’Italia” has been organised in collaboration with Triumph Group International, for executive production, organisation and logistics, while the platform and digital strategy is managed by H2H.

From tomorrow, Wednesday 2 December, Grazia will be published monthly also in Morocco. The new magazine, the result of a licensing agreement with the Italian-Moroccan company Anna Press, will be in French and edited by Aida Semlali.

Thanks to this new partnership Mondadori will consolidate its presence in Africa by exporting also to Morocco, following the success of the edition launched in South Africa in 2012, the unmistakable mix of fashion, celebrities, news, trends and lifestyle that characterises the Mondadori title around the world, currently published in 24 countries: a unique upscale brand, universally recognised as a synonym of Made in Italy elegance and style.

The launch of Grazia Marocco will be supported by a press, social and billboard campaign and, on Thursday 4 December, an exclusive event will take place in Marrakesh that will recreate the typical atmosphere of the era of la dolce vita, to celebrate, along with local advertisers, institutions and personalities the launch of the new magazine.

It will also be possible to follow Grazia Marocco on graziamaroc.ma, as well as on all the leading social networks.

#ENTERgraziait and #anditwasallYELLOW are the hashtags launched today to accompany, in a countdown, the new Grazia.it web site that will be online in late July.

A site that will feature a number of innovations while maintaining a sense of continuity, relying on the strength of a brand that started in Italy, and today is present around the world with a network of 24 international editions and a multi-channel system.

“A reference point for the world of fashion and an authoritative observatory able to anticipate and interpret trends, also through an exclusive network of influencers and bloggers, Grazia.it has enjoyed steady growth over the past two years, both in terms of advertising, with an increase in revenues of over 70%, and in terms of audience, with a 67% increase in the number of unique users,” said Davide Mondo, chief executive of the advertising sales company Mediamond.

A success confirmed by the entire Grazia system and Grazia Italy which, with an average circulation of 158,000 copies and has recorded continuous growth in newsstand sales: +8% in the first five months of the year (source: ADS).

On the strength of these results, Grazia.it decided to further enhance its strengths, focusing on the essential, freshness and elegance to re-innovate its looks and design strategy.

These are just some of the new features presented this morning to the advertising world during a breakfast meeting held at the Bamboo Bar at the Armani Hotel in Milan; an exclusive opportunity for top clients to get a preview of the features of the new site of the Mondadori magazine.

From the end of July Grazia.it users will seethe enhancement of the layout: the adoption of the colour yellow, a distinctive element of the Grazia system of internationally and, to ensure greater readability and lightness, an interplay with the colour white, as well as images, always of the highest quality. The choice of an exclusive and very distinctive font will further enhance the brand identity.

More space will also devoted to the site’s trend setters, the IT Bloggers and IT Girls, that will give expression to emerging trends with the continuous involvement of the users.

Grazia.it wants to be a step ahead also in terms of navigation: the site will interpret the new demands of users with a mobile first approach, to optimize both the use and the user experience, thanks to a new flow for reading and sharing, also private, content, in order to further strengthen the relationship with readers.

The character of influencer of Grazia.it will also emphasised with a content to commerce approach to make the brand’s offer more complete.

On the advertising side, Grazia.it will be presented to clients with an enhanced use of native advertising: specific formats are ready to welcome clients’ special initiatives and branded content. Visibility for advertisers will also be guaranteed by advertising space that will accompany users step by step while browsing.

Monday 4 May sees the debut on La5 of a new programme: Donna Moderna Live, a lifestyle show inspired by the editorial formula of Donna Moderna, Italy’s most widely read women’s magazine.

“Donna Moderna Live is an extraordinary adventure for our magazine and all of us working every day in the service of the brand; writing for the web site, feeding the social network, interacting with the community and putting the magazine together every week,” declared Annalisa Monfreda, the editor-in-chief of Donna Moderna. “Television offers us an unexplored narrative opportunity while at the same time complementing everything we have done so far. There is content that only TV cane fully valorise. Moreover, the protagonists of Donna Moderna Live will be the journalists, contributors and experts that already surround the magazine: people who have the DNA of the magazine in their blood and are truly passionate about what they write. Now they have the chance to transmit that passion in a less mediated, more direct and emotional context.”

Donna Moderna Live, which is produced by Magnolia, is a television format in 40 episodes that will be broadcast from Monday to Friday at 7.45 pm. The programme, presented by, Lucilla Agosti, a radio presenter and speaker, aims to simplify and, at the same time, enrich the lives of viewers by providing practical advice and trends through features that are in synergy with Donna Moderna.

Donna Moderna Live is an original format created by Branded Content Unit Magnolia “We are extremely happy to be working with Mondadori on this new adventure and to bring the content and style of a magazine like Donna Moderna to television for the first time,” claimed Ludovica Federighi, Head of BCU Magnolia. “With Mondadori and the Donna Moderna team we have built an original format, able to transmit the themes covered by the magazine in a deeper and more exciting way, ensuring an innovative experience for readers and viewers.”

The features of Donna Moderna Live

Every day of the week a particular issue will be developed starting from a key word of interest for women – beauty, fashion, wellness, food, homes. Each of these themes will inspire the various slots that make up the programme: from Help, in which experts respond to readers questions, Tutorial, in which a range of coaches provide step by step guidance on how to use make up, execute a recipe, realise a look or a new idea for home decoration or find the ideal new sports activity to keep you in shape.

Each week Donna Moderna Live, will also follow day by day the transformation of a ‘normal’ woman into a “Donna Moderna cover star” thanks to the style, fashion and fitness suggestions of a Donna Moderna journalist. The Mondadori magazine is the only title on the market that highlights “normal women” in its fashion coverage. Mothers, wives, friends, singles, career women, with all their good and bad points, put themselves in the expert hands designers, stylists and photographers to realise the dream of becoming a “model for a day”. And Donna Moderna Live video coverage of this project is attracting enormous success.

And, of course, there will also be advice for Mothers and the world that surrounds them.

Another interesting slot full of ideas is certainly CasaFacile Interiors, inspired by the Mondadori magazine of the same name: a docu-reality that helps women to find solution for furnishing, reordering and personalising various elements of the home. With the valuable assistance of furniture stylists, readers/viewers can take ideas and tips to modify parts of their home, also thanks to a “Before & After” appointment that provides a detailed outline of all the steps required to transform a room and create the home you want.

Also Food, produced in cooperation with the magazine Cucina Moderna, will have a space in every episode of Donna Moderna Live. In the studio a food coach will prepare and explain a recipe, revealing the secrets of the most tasty dishes.

Donna Moderna Live also offers a cooking feature called Dedicated to in which a reader, helped and supported by a chef, will prepare a recipe to which she is particularly attached.

Donna Moderna Live is also fitness and wellness. Lessons for pilates, yoga, pole-dancing, belly dancing and tango will be available every day. There are so many way to keep yourself in shape and with this slot, in every episode and with the help of an expert, viewers can discover the secrets and characteristics of various activities.

An all-round programme for women that also recounts stories of women who have followed their dreams. Women who, with courage and determination, have taken on ambitious challenges: collective, in couples, professional, but in any case linked to personal satisfaction.

Donna Moderna Live can also be seen on the web site donnamodernalive.com, on social networks using the hashtag #donnamodernalive and on the Facebook and Twitter accounts of Donna Moderna.

A communication campaign for the launch of Donna Moderna Live has been put together that will appear in the press, on radio and TV, with promos on Mediaset channels, web and outdoor.

Donna Moderna Live, inspired by the Mondadori magazine Donna Moderna, is a programme created by Magnolia for La5. Executive producer Magnolia: Maurizio Gulino. Project chief: Agata Gambuzza. Director: Michele Rho.

Donna Moderna Live has been produced with the contributions of: L’Oréal – Gruppo Fini – Upim – De’ Longhi – Yes-Zee by Essenza – Acqua Vitasnella – Ghd.