Business

“ENERGY FOR CREATIVITY” is the name of the big exhibition event organised by the monthly INTERNI during the FuoriSalone.

Supported by Expo Milano 2015 as a partner and with the patronage of the City of Milan, “ENERGY FOR CREATIVITY” will take place in the Courtyards of the University of Milan, from today until the 24 May.

A large number of world renowned architects and designers have been involved in the project, including: Daniel Libeskind with Libeskind Design, Antonio Citterio and Patricia Viel and Partners with Gruppo Cosentino, Alessandro and Francesco Mendini with Deborah Milano, Piuarch with Marazzi, Luca Trazzi with Veuve Clicquot, Steve Blatz and Antonio Pio Saracino with Marzorati Ronchetti, Vetreria Bazzanese and Zordan, Bernard Khoury with Margraf, Philippe Starck with Tog, Kengo Kuma & Associates with Tjm Design – Kitchenhouse, Alessandro Michele with Richard Ginori and many more.

“Our exhibition event, which is now in its 18th edition, provides a space for experimentation for installations of different sizes, able to stimulate inter-disciplinary synergies,” says Gilda Bojardi, editor of INTERNI. “Alongside the display of models and prototypes, micro-architecture, indoor and outdoor pavilions, illuminated installations and video projections, will be also theme-based exhibitions, performances, conferences and meetings,” the editor concluded.

Co-producer of the initiative is the international foundation Be Open, which conceived and promoted The Garden of Wonders. A Journey through Scents, an exhibition about the relationship between perfume and design at the Orto Botanico in the Brera district of the city, and Audi. The latter has contributed with the Invitation Tower installation, designed and built by Audi Design, but above all with the Audi City Lab, a space in Via Montenapoleone where INTERNI will stage a series of events that will focus on design and its relationship with light, connectivity and creative digital disciplines.

With this exhibition event, which gives Milan a unique and extraordinary visibility, the INTERNI system confirms its absolute leadership in the professional living segment, with a market share of over 45% in terms of space in the period January-March 2015.

To reinforce the magazine’s role as a communication tool in the world of architecture and contemporary design, the latest issue of INTERNI will feature a new design and layout developed by art director Claudio Dell’Olio.

And with issue n° 650 of Aprile 2015, INTERNI renews also the editorial formula with a both a new layout and structure enriched with new features and background detail, such as the section PhotographINg with images as the protagonists: details of installations, designs and products, freely combined to present themes and ‘provocations’ from contemporary design. The pages specifically dedicated to design have been reinforced and given greater detail through interviews and thanks to the contributions of Italian and international journalists and critics, able to offer to the readers of INTERNI an increasingly multifaceted and inter-disciplinary reading of design.

An additional new feature announced to coincide with the FuoriSalone is the new internimagazine.com, which will exploit even more the potential of digital and the web, strengthening the ecosystem that revolves around the brand. The structure, design and content of the site has been completely reconfigured and a new version of the “Design Index” section will be created in order to bring together companies and professionals and becoming an important marketplace for the world of design.

In order to find your way around the ever richer array of events during the Milan Design Week, we couldn’t forget the Guida FuoriSalone® – which is also available as a free app for iPad and Android operating systems on tablets, smartphones and iPhone – which offers a systematic overview of more than 400 events and a day-by-day agenda of all the appointments involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (only in the digital version included with the app) with a selection of new itineraries and fashion spaces fashion around the city as it prepares for the Universal Exposition: from design to shopping, department stores and restaurants, as well as hotels.

Panorama, the newsmagazine edited by Giorgio Mulè, returns to the streets to discuss Italy from the territory. In fact, 25 March sees the launch of he new edition of Panorama d’Italia, the live media experience that will take to 10 Italian cities a calendar of initiatives and events to stimulate dialogue with citizens and establish a link with the excellence of Made in Italy and the world of business, the economy, culture, food and wine.

The first edition, in 2014, reached 3 million people with a total of 100 million contacts, and involving, at more than 200 events, 400 media organisations, 11 universities, 120 entrepreneurs, over 500 companies and 180 startups, as well as the participation of more than 300 prestigious guests and speakers, including 6 government ministers and 7 Regional Presidents.

“Last year,” declared the editor of Panorama Giorgio Mulè, “we gave a voice to the best of Italy in a revolutionary way, transforming cities into stages with live events integrated with the fabric of local life. And we did it in the best way we know how: presenting ourselves as what we are, with the strength and credibility of a brand that for over 50 years has recounted the country to itself, both its critical aspects and its opportunities. With this adventure in 10 new cities, we will continue to give voice and visibility to the future of Italy to those who create that future every day. We will also make our contribution to draw in young people to the world of business by bringing the best of both into contact,” Mulè concluded.

Also this year Panorama will dedicate in its pages extensive coverage of each of the cities on the tour, giving an account of its excellences ahead of the stop and, in the subsequent issue, a portrait of the city by a writer who will focus, each in his own way, on the characteristics of the place and its people. And, finally, there will be a detailed report about all of the events and guests involved, with photos of the four days that Panorama d’Italia has dedicated to the city.

The stops
In 10 stops, from March to November, Panorama will cross Italy from north to south. And to do so, the magazine will involve both local excellences and prestigious guests, moderated by the magazine’s journalists and columnists, directly in the places where citizens live out their daily lives.

For four days, each city will have a rich calendar of events at the most representative and lively locations and in close contact with the protagonists. The tour starts in Naples (25-28 March) before moving on to Vicenza (15-18 April), Pisa (6-9 May), Varese (27-30 May), Matera (17-20 June) and, after the summer break, Trento (9-12 September), Spoleto (30 September – 3 October), Modena (21-24 October), Bari (4-7 November), Palermo (18-21 November).

The Home of Panorama d’Italia
The nerve centre of Panorama d’Italia will be the new “Home” that for each stop on the tour will be set up in the main square of the host city: a totally transparent structure with a large table featuring a silhouette of Italy. Inside the lounge area is an infopoint accompanied by large screens that will project live streaming coverage of the events taking place across the city, the calendar with times and places and background detail and videos of events that have taken place. Plus, a special social wall will project the tweets and photos of participants who want to share their experience using the hashtag #panoramaditalia. The tablets positioned on the table in relation to the cities involved in the Panorama d’Italia tour will offer the public additional information and the possibility of signing up for the events on the programme. Useful information will also be provided by info panels and totems outlining details of events.

The events and new features of the 2015 edition
While the Home will be the focal point of Panorama for the entire duration of each stage of the tour, other areas of the city will host institutional events and debates with exponents of national significance from the world of politics and business. Prestigious authors of books about to be published will be the protagonists of special encounters with the public and space will also be given to personalities from the world of entertainment, musicians and singers. Actors and directors will enjoy a special space dedicated to cinema and run by Piera Detassis, editor of Ciak and president of the Cinema for Rome Foundation. Special attention in this new edition will be given to the designers and stylists that represent the excellence of the area and the best of Made in Italy and, on each occasion, catwalk shows and glamorous events will be organised in which such designers can display their personal interpretations of style.

Of central importance in each of the cities visited will be the contribution of the universities that will, on each occasion, host meetings with young startups, venture capitalists and experts in innovation to discuss the possibilities of creating businesses and the opportunities offered in the area. Among the new features this year will be the involvement of younger students: in fact:, in collaboration with Mondadori Libri, Panorama will donate 100 books to a school in each city, after having invited pupils in their last year to write a short essay on “Why Panorama should leave a “legacy” of 100 books to my school”. All of the contributions received will be read by the staff of the magazine and the most significant and original will be published in the weekly and on Panorama.it and will enable the school of provenance to claim the gift of 100 books, to be presented by the editor Giogio Mulè during the stay in the city.

Panorama d’Italia will also offer an opportunity to rediscover the beauty of the artistic heritage of the area, thanks to a guided tour by Vittorio Sgarbi of the most representative works of art. Space will also be given to the food and wine of the area with show cooking demonstrations by leading chefs and meetings with personalities from the world of food. Finally, every Saturday, the editor of Chi Alfonso Signorini will invite a personality from the world of entertainment for an exclusive talk show.

The entire calendar of events will also be offered by the special gift boxes Box For You, with which it is possible to buy a package that includes an overnight stay in one of the cities on the tour and privileged access to the most important events on the stop selected.

Panorama d’Italia online
The main events can also be followed live on Panoramaditalia.it and on the Panorama.tv channel. In fact, last year alone, more than 100 hours of events were broadcast in streaming, as well as realtime updates, photos and videos from each stop of the tour. Also this year, the site dedicated to the tour will feature an area for registration at the events that also provides and free three-month subscription to the digital edition of Panorama and inclusion in a prize draw for a Mediterranean cruise for two.

The main social networks can also be used to share impressions and experiences of the events of Panorama d’Italia using the hashtag #panoramaditalia. The Twitter account @panoramaditalia will also provide realtime commentary on all of the most significant moments involving the protagonists of the events.

The partners
Panorama d’Italia also benefits from the support of high level partners who share the commitment to enhancing the excellences to be found around Italy. They include: Autostrade per l’Italia, Banca Mediolanum, Enel, IBM, Invitalia, MSC Crociere, Università Telematica Pegaso and TgCom24 Mediaset. A charity partnership with the Lega del Filo d’oro will also accompany the tour on all of its stops. Moreover, at every city visited, media partnerships are in place with the leading local newspapers, TV and radio stations.

“Panorama d’Italia is organised in collaboration with Triumph Group International, for executive production, organisation and logistics, while the platform and digital strategy is managed by H2H.

TV Sorrisi e Canzoni, a few days ahead of the start of the Sanremo Festival, has launched Sorrisi.com, its new, even more interactive and complete digital system, dedicated to the world of entertainment.

“Sorrisi has always been a unique, exclusive and privileged point of entry into the world of TV, music and the cinema. And what better time for us, if not the week of the most anticipated event of the year for the Italian pop song, to launch our new web site,” underlined Aldo Vitali, editor of TV Sorrisi e Canzoni. “The new Sorrisi.com will be a direct line between the leading protagonists of show business and our public: an innovative, reliable and exhaustive guide to keep up to date with the latest hot topics, previews and the most recent trends in the world of entertainment, as reèresented by the artists themselves,” Vitali concluded.

With a completely new layout, Sorrisi.com is a fully-responsive site, with a high-impact, full-screen home page and more extensive images. It is arranged over three areas – TV, music and cinema – that guarantee complete coverage of all the principal show business categories, in addition to the exclusive“TV Guide” and the “On newsstands” feature, with highlights from the magazine world.

It is an integrated multi-channel project that will be enhanced in the near future by an app that will be able to identify the user’s taste and highlight the best programmes, strengthening the brand’s leadership also in digital.

To mark the Sanremo Festival, the new Sorrisi.com will provide live coverage of the most important event of the year for Italian music, with live news, exclusive interviews and images, curiosities, previews and backstage videos. Plus, the new digital platform of Tv Sorrisi e Canzoni will enable users to interact and live their passion for the music of the Festival with an offer that, from the pages of the magazine will be reinforced in the digital world and on social media, where it already has a fan base of 195,000 likes on Facebook and 120,000 followers on Twitter.

Moreover, the established link between TV Sorrisi e Canzoniand the Italian Song Festival will be renewed once again this year with the most anticipated cover that features an exclusive photo of all the big stars in the competition. And, of course, there will be interviews with both the stars and the presenters of the event, previews of the words to the songs, and complete coverage from the stage of the Ariston Theatre, with backstage gossip and curiosities about the performers and the winners.

INTERNI, the interiors and contemporary design magazine that has been a part of the fantastic and adventurous story of Italian furniture and interior design is 60 years old. And to celebrate this anniversary INTERNI has produced a special volume 60 YEARS of INTERNI, published by Mondadori, that illustrates six decades of evolution in design with articles, images, documents and advertising campaigns published since 1954.

“The story of INTERNI coincides with the history of Italy since the end of the second world war and, above all, with the history of design. From being Italy’s first interiors magazine, INTERNI evolved into a system of communication that now gives an account of the world of design through a series of different parallel publications and media: form print to the web, as well as creating and organising events and exhibitions conceived as a means of facilitating exchange between designers, producers and distributors,” explained Gilda Bojardi, editor of INTERNI. “Over the years we have had the great fortune to follow and cover the development of a sector that represents Italy around the world and which has come about thanks to the intuitions of genial architects, designers and cultural operators, courageous entrepreneurs and a host of other exceptional individuals who have had, and continue to have, the courage to dare,” concluded Bojardi.

60 YEARS of INTERNI has attracted the support of 170 clients, some of the most representative of the design sector, though not only, who have contributed to the extraordinary results of the INTERNI system which, on a like-for-like basis, will close 2014 with a 14% increase in advertising revenues compared with 2013.

The volume reflects the many stories that have made Italian design great, a sort of visual account, divided into six decades, that outlines the main lines of development in habits and tastes in living and the design culture in Italy, also as seen through the main protagonists and many of the iconic products of each period: from the first Olivetti calculator in the 60s, to the Pop culture of the 70s, and from the domestic revolution of the 80s and Kartell’s legendary polycarbonate chair, that marked the beginning of a new transparency in interiors on the 90s, up to the new trajectories of the present.

Completing the history, is a collection of all of the covers of 60 years of INTERNI, 15 collections of drawings, the designs that every month are done for the magazine by a major designer or architect, and a selection of the events created and organised by the magazine over the years.

Plus, especially for the occasion a special web site has been created 60anni.internimagazine.it featuring unseen interviews with the editor Gilda Bojardi and the tutors form the different decades analysed, a browse-able pdf format of the book as well as a selection of printed content from the volume INTERNI.

60 YEARS of INTERNI, with over 450 pages, features and introduction by Deyan Sudjic (director of Design Museum in London) and contributions from a number of leading critics, including – Vanni Pasca, Franco Raggi, Enrico Morteo, Andrea Branzi, Cristina Morozzi, Marco Romanelli, Beppe Finessi and Christoph Radl – and will be available on all newsstands from 3 December together with the latest edition of the magazine at the price of €10 (including the magazine).

Grazia International Network, created by the Mondadori Group for the publication around the world of Grazia, is to add two new editions, taking to 24 the number of countries in which the brand is present.

2015 will start with the launch of Grazia Turkey, to be launched in February as a weekly by the Ommedya Group, one of the country’s most active publishing groups.

“This new partnership is an important breakthrough that will enable us to extend the presence of the Grazia International Network in the Mediterranean area, in an economy, like that of Turkey, that is performing brilliantly and becoming a privileged stage for new investments in the world of fashion,” declared Zeno Pellizzari, general manager of Mondadori International Business.

But Grazia Turkey is not the only news: from this month November the magazine is also available in Qatar, following a licensing agreement reached with ITP Consumer Publishing Ltd, that also publishes Grazia Middle East and will next year celebrates its tenth anniversary.

This new launch consolidates Grazia’s presence in one of the Emirates fastest growing countries, with the world highest per capita income and a high concentration of luxury brands.

Grazia Qatar, edited by Carrie Buckle, and Grazia Turchia, edited by Ayşe Ferhangil, are aimed at readers who love elegance presented in an unmistakable editorial mix and an upscale offer with a special interest in Made in Italy style.

The Grazia brand is at the centre of a global multichannel system that ranges from print to the web, social media and TV, and which has also opened up to the world of fashion and e-commerce. Through its publications and web sites, the Grazia International Network (www.graziainternational.com) reaches a total of 17 million readers and 16 million unique users each month, with a monthly circulation of 10 million copies; the Grazia Network is also on Facebook, Twitter and Instagram, with the account @grazianetwork.

Mondadori Store, Italy’s biggest chain of bookstores, with 600 outlets, is launching a new communication campaign, on the air from 20 November.

Having inaugurated its re-launch plan, Mondadori Retail is continuing to reinforce and consolidate the brand with a high-impact TV, radio, web, outdoor video and in-store national communication campaign, in an all-round retail identity operation.

The diversified cultural offer of the Mondadori Store – places designed to provide inspiration and ideas; from books and technology, to music, films and gifts – is at the core of the creativity by the agency Attitude Communication.

To the sound of Buonamore, a track from the latest album by singer-songwriter Alberto Fortis, Do l’anima, the digital collages by illustrator Pierluigi Longo recreate a rich and imaginative dimension that invites the viewer to discover a “world of culture and emotions” – the pay off – of the Mondadori Stores.

The advertising campaign, with 20” and 15” TV commercials and a 15” radio spot, involves an institutional figure based on two themes devoted to special Christmas promotions.

Following the signing of a licensing agreement between Mondadori and China International Publishing Group (CIPG), from next February Interni will be available also in China.

The new edition takes to three the number of international editions of the title which is already published in Russia and Thailand.

“With this new launch, Interni enters one of the most important markets for the development and affirmation of goods carrying the Made in Italy label; a country full of opportunity for creativity and design,” declared Zeno Pellizzari, general manager of Mondadori International Business. “We are particularly proud that one of China’s leading publishers has recognised and appreciated the value of our magazine, which we are sure will become a point of reference for all the many enthusiasts of the sector in the country,” Pellizzari concluded.

This operation is a significant step forward in the promotion and spread of culture and design launched in China with a view to creating winning synergies with a range of markets. With Interni, edited in Italy by Gilda Bojardi, China International Publishing Group will enrich its portfolio with a magazine that for 60 years has appealed to enthusiasts of and professionals from the sector: an essential guide to new products and innovative trends in the culture of living, and a voice of Italian and international creativity and production.

It is a brand that is already accredited in China thanks to a number of successful initiatives; including: the exhibitions 50+2 years Italian Design, organised in 2006 at NAMOC (the National Art Museum of China) in Bejing; the 2011 show Creative Junctions, in collaboration with Tsinghua University – Academy of Art & Design on the occasion of the First Beijing International Design Triennial; in September 2012, the magazine was also the protagonist of the Beijng Design Week, one of China’s most important events dedicated to design and where two projects designed by Alessandro and Francesco Mendini and Zhang Ke-Standardarchitecture were presented.

China International Publishing Group (CIPG), with more than 20 branches and 12 foreign offices, including in the US, the UK, Germany, Belgium, Russia, Egypt, Mexico, Japan and Hong Kong, operates in the book market, publishing over 3,000 titles per year, and in magazines with a portfolio of some 30 titles in ten different languages and 30 web sites.