Business

Panorama is setting of on a trip around Italy with “Panorama d’Italia”, a live & media experience that from April will visit 10 Italian cities with a calendar of 150 events integrated with the different areas and involving 300 speakers and 3 million citizens and establishing a link between Made in Italy excellence in business, the economy, the arts and food and wine.

“Panorama d’Italia” will tour the country with a varied range of events that will involve the different areas of the Mondadori Group: roundtable discussions, conferences, book presentations, conversations and interviews with leading exponents from the world of politics and business, as well as encounters between universities, start-ups and the business world, organised in collaboration with Invitalia (the national agency for inward investment and business development). The aim of the tour is to attract young people and facilitate the launch of new business initiatives, in particular organisationally and productively innovative start-ups active in the digital economy.

Panorama, that will dedicate the cover of the issue out tomorrow, 6 March, to the initiative, will week by week cover the progress of the tour from start to finish.

The tour
In 10 stages, between April and November, the Panorama mobile publishing will cross the country to report on and show Italy from an innovative and original perspective. In order to do this, the magazine will involve examples of local excellence and prestigious guests moderated by the magazine’s top journalists directly in the places where citizens live their daily lives.

For four days each of the cities involved will welcome a rich calendar of events to be held in the most exciting and representative locations and in close contact with its protagonists. Starting from Reggio Calabria (2-5 April) the tour will then move on to Lecce (14-17 May), Ancona (4-7 June), Parma (25-28 June), and after the summer break will kick off again in Verona (10-13 September), before heading to Verbania (24-27 September), Brescia (8-11 October), Viterbo (22-25 October), Catania (5-8 November) and Salerno (19-22 November).

The events
The beating heart of “Panorama d’Italia” will be the “Dome”, a high-tech structure in the form of a dome and equipped with a central piazza where a special soft screen will project 360° high definition video content, enriched with interactive features that can be used on tablets. Among the various features will be a journey through the last 50 years of history through the most significant covers of Panorama. The Dome will also host a series of other forms of interaction with the public: a social wall will bring together the various posts made on Twitter, Facebook and Instagram and examples of video-art produced by the best emerging artists in Italy will be projected.

At the same time, in other parts of the city, there will be a number of institutional events, workshops, book presentations with authors, as well as a selection of entertainment and relaxation opportunities open to all, such as happy hours and DJ sets with the music of R101, in addition to exclusive parties with fashion bloggers e socialites invited by Icon and Flair. And, from stage to stage, Alfonso Signorini will invite a special guest from the world of entertainment or business for an exclusive talk show.

“Panorama d’Italia” will also be an occasion to rediscover the beauties of the artistic and cultural heritage of the cities visited, thanks to a bike tour in the centres of each city and a guided tour by Vittorio Sgarbi of the most representative works of art of the area. Finally there will also be ample space for the excellence of local food and wine with show cooking events with the best chefs and encounters with celebrities from the world of food.

“Panorama d’Italia” online
All of the main events will be available in streaming on Panorama.it, that will dedicate a special channel on the site to the tour, with real time updates, photos and videos from the different stages as they happen, as well as an area for online registration to events that will offer a free three-month subscription to the digital version of Panorama and participation in a prize draw to be held at each stage of the tour.

It will also be possible to share impressions and experiences of the events of Panorama d’Italia on all the principal social networks using the hashtag #panoramaditalia. Panorama’s Twitter account (@panorama_it) will also comment in real time all of the most significant moments involving the protagonists of the events.

Partners
“Panorama d’Italia” will enjoy the support of important partners, all of whom share a commitment to enhancing Italian excellence across the country. They include: Eicma, Enel, Eni, Finmeccanica, IBM, Invitalia, MSC Crociere and TgCom24 Mediaset. Moreover, stage by stage, media partnerships will be active with the main local newspapers, TV and radio stations.

“Panorama d’Italia” has been developed in collaboration with Triumph Group, for executive production, organisation and logistics, while interactive content has been developed by Stylum.

Mondadori has announced the launch of Il mio Papa, the world’s first weekly entirely dedicated to the Holy Father.

“The idea for a magazine designed to report on and share the words and actions of Pope Francis came from observing how his election has stimulated a renewed interest on ethical, religious and moral issues,” said the editor Aldo Vitali. “In fact, the current Pope is a figure who, thanks to his empathy, as well as the power, the courage and the simplicity of his message, has won over everyone, both the faithful and non-believers,” Vitali concluded.

Il mio Papa, on newsstands every Wednesday from 5 March, has a positive and popular approach with an easy-to-read, colourful and engaging layout as well as moving photographic images.

The magazine will report on the week of the head of the Catholic church – his meetings, pronouncements, engagements and audiences (in particular the Angelus and the Wednesday general audience) – paying special attention to the message of change that characterise the pontificate of Pope Francis. There will also be articles on the people and facts that inspire his work and words, as well as smaller items of curiosity and images that show the great simplicity of the Holy Father in the most ordinary daily events.

Il mio Papa will be a meeting place for readers who can also send letters, poems and other contributions for publication in the magazine.

Every week a space will also be dedicated to a worthwhile ONLUS, (a non-profit charitable organisation) highlighting the organisation’s commitment and mission with a view to attracting support.

A double poster of the Holy Father will be included as a gift, along with the most significant phrase of the week, and every issue will feature the illustrated history of the life of Pope Francis written for Il mio Papa by Tiziana Lupi and published in instalments in the form of a pull-out insert to be collected. Completing the features is a column on the saints of the week, a list of TV programmes on faith and the cartoons that are dedicated to the Pope from around the world.

The first issue of Il mio Papa will also include an extensive feature celebrating the anniversary of Papacy, that will also be covered in a special DVD to be included as a supplement to the magazine the following week.

The new magazine will have a total print run in the first month of 3 million copies and the communication campaign, managed by Tita, will involve a range of media; TV, newspapers, Mondadori magazines, point of sale posters and banners in St Peter’s Square in Rome. The weekly will be on sale at newsstands with a launch price of €0.50.

Shortly it will also be possible to follow Il mio Papa also on the web site www.miopapa.it, and on Facebook and Twitter.

For CasaFacile the new year starts with a bang. The monthly edited by Giusi Silighini is changing its look with an offer full of new features not only on newsstands, but also online and in digital: in fact the launch of the site www.casafacileweb.it and a new app, will contribute to the development of the brand across all media platforms.

“CasaFacile will become a new point of reference for lovers of interior design and daily living at home,” claims the editor Giusi Silighini. “By maintaining a ‘beating heart’ characterised by simplicity, spontaneity and engagement, the title is also more authoritative and reliable with a fresh, engaging and lively language that aims to create a unique style in which women can recognise themselves and identify with.”

While staying faithful to the distinctive features that have led to its success over the years, CasaFacile is renewing its content, look and language.

The title now has a more contemporary feel and the first part of the magazine is devoted to news, trends and events, as in the new section “Dove, quando, perché: indirizzi, novità e trend da tenere sott’occhio” (Where, when, why: new products and trends to keep an eye on) that immediately projects the reader into the world of CasaFacile. Naturally, at the heart of the magazine are homes, each of them characterised by a “theme” (Home Inspiration, Home Décor, Home Ideas & Solutions, Home Before and After), while the second part of the magazine is more service-based, with thematic “how to” columns and features for example on décor and crafts and looking after plants and gardens. The layout is cleaner, easier to use and colourful, with weightier fonts, softer lines and a lively, but never gaudy use of colour in more extensive visual fields. Throughout the magazine there are graphic signals to guide the reader.

But what is really new is www.casafacileweb.it, a site that is totally in line with the CasaFacile style featuring news and anticipations, for example in the “Editor’s Blog”, or backstage coverage for “Before and After” on the video channel.

Moreover, with the new app (that can be downloaded for free from the App Store), as well as being able to flick through the magazine, users have access to all the content of the site laid out with an innovative design. As an expression of the new integrated print-digital organisation, casafacileweb.it offers extra multimedia background on the main features of the magazine, a wide range of practical advice and a special ‘how to’ tutorial section.

In recent years the magazine has also built up a community where readers have become authentic friends who share their hobbies and interests on the web: in fact CasaFacile has also form the start been very active on social networks and has more than 130,000 Facebook fans, as well as having a presence on Pinterest and YouTube.

But there have also been successes on the advertising side. Thanks also to the potential of the site and the new app, the new CasaFacile has been warmly received by advertisers, with the first issue after the relaunch recording a 60% increase – compared with January of last year – in advertising revenues.

The launch of CasaFacile will be supported by a significant communication campaign managed by Hi! and involving a range of media: TV, Mondadori magazines and websites, PoS, airports and railway stations. The new CasaFacile on newsstands from this week at the special price of €1. The magazine is also available from the iTunes Store where you can but a single copy or a subscription (3 months for just €4.49 or a year for just €15.99, with a free issue included).

Mondadori and Horizons Unlimited – the Bologna-based company that runs MLOL (MediaLibraryOnLine), a network of more than 3,000 libraries in 15 Italian regions and in 4 foreign countries for the distribution of digital content – have reached an agreement to make the ebooks of the Mondadori Group available at Italian public libraries.

From next January, over 6,000 ebook titles from the catalogues of Edizioni Mondadori, Einaudi, Sperling & Kupfer and Piemme will be made available to the library system through the MLOL platform, adding to the 19,000 or so digital titles already available.

MLOL will manage a distribution channel for Mondadori aimed at all the (public, university and school) libraries in Italy and abroad, along with a dedicated shop and a series of tools that will make it possible to integrate the Mondadori digital titles with the catalogues of the libraries.

The ebooks produced by the Mondadori Group will be distributed on MLOL with the standard “one-copy-one-user” formula: in practice, a mechanism that simulates the library loan of printed books. This basic formula will enable single libraries to acquire a given title at full price and to make it available as a free remote download with a DRM of 14 days to users of the library. The aim of the Mondadori and MLOL project, however, is also to experiment in the future with new sales formulas based on the concept of “pay per view”.

“We are extremely pleased with this agreement,” declared Riccardo Cavallero, general manager of Trade Books at the Mondadori Group. “Libraries are a very valuable channel for the experience of digital reading that in this way will become even more open, shared and accessible. It means that ebooks can reach a wider public in an authentic process of democratisation,” Cavallero concluded.

“The entry of the Mondadori Group in the digital market for libraries completes a cycle begun by MLOL in 2009,” said Giulio Blasi, CEO of Horizons. “The inclusion of all of Italy’s leading publishers on MLOL marks a significant closing of the gap between the situation here and that in the United States, where 90% of public libraries and all academic libraries offer their users access to ebooks. Through MLOL almost half of Italian public libraries have access to the books produced by the country’s leading publishers. This means that Italy is among the leaders in Europe in the provision of digital library services, something of which we are extremely proud.”

According to Stefano Parise, President of the Italian Libraries Association (AIB), “this is an agreement that gives libraries access to the ebook catalogues of Italy’s leading publishing group. I hope that this example will encourage other publishers to do the same and to experiment with innovative formulas, while we wait for the legislative measures that will define the role and prerogatives of libraries also in the digital area. The AIB is committed to facilitating this development, in line with the recommendations of the international library organisations, the IFLA and EBLIDA.”

From this week Mondadori will strengthen its presence in video distribution thanks to agreements signed with RTI Interactive and Italiaonline.

More than 2,000 video clips produced by Donnamoderna.tv and Panoramauto.tv, with professional content conceived specifically for the web, will also be distributed by Videomediaset, the platform run by RTI Interactive.

At the same time Mondadori will make the content available also on the properties of Italiaonline: Virgilio.it , Libero.it and the women’s site Dilei.it.

With this operation, the video content of Donnamoderna.tv and Panoramauto.tv will be available to the entire audience of the digital properties of Mediaset, Mondadori and Italiaonline, reaching a total pool of over 23 million unique users per month, the equivalent of a 75% market reach (Source: Audiweb-View January-September 2013 unduplicated).

By exploiting complementary targets of interest, the new platforms will enable Mondadori to maximise the presence of its brands multimedia content, engaging new high traffic audiences and, in the case of Videomediaset.it, coming mainly from television.

The video content of Donnamoderna.tv and Panoramauto.tv will enrich the daily schedules of the RTI Interactive and Italiaonline sites with special sections and thematic channels and, with over 150 new original videos each month, production will mainly concentrate on areas of interest for women, the distinctive characteristic of Donnamoderna.tv, and the passions of a male audience, with a focus on cars, thanks to the contribution of Panoramauto tv.

In particular, Videomediaset.it and Dilei.it will also feature the tutorials produced by Donnamoderna.tv and dedicated to the world of cooking, with well-known chefs and food blogger; beauty, with professional make up artists, hair stylists and nail artists; and backstage coverage and videos from the fashion shows around the world, in addition to the production of 18 exclusive web series, a genre that is attracting more and more success in terms of audience and viral spread, and involves professional actors, web talents and experts.

On Videomediaset.it car enthusiasts can enjoy the videos of Panoramauto.tv, featuring all that’s new from the car shows, interviews with leading players from the automotive sector and detailed road tests of dream cars.

The Mondadori digital offer Mondadori will also include the tutorials of TuStyle.it that will oversee the production of videos focusing on shopping and targeted at women interested in style.

The agreement with RTI Interactive also foresees the possibility of watching on Donnamoderna.com a selection of on-demand video clips from the programmes broadcast by the Mediaset channels, enabling, on the one hand, users to watch or catch up with episodes of programmes broadcast the day before and, on the other, offering RTI an opportunity to expand and reach a complementary audience. A selection of Videomediaset.it videos will also be available on other Mondadori Group sites, including Panorama.it, Grazia.it, Tustyle.it e Panoramauto.it, further enhancing the publishing Group’s multimedia offer.

From today Grazia will also be published in Mexico: the new international edition of the magazine, which will be published fortnightly, is the result of a licensing agreement signed between Mondadori and Editorial Televisa.

This launch further expands the Grazia International Network, which for the first time will have an edition on the Americas. In particular, thanks to this partnership, the Mexican magazine market will be enhanced by the inclusion of an upscale brand that is already an established international representative of elegance and style Made in Italy.

“The launch of the 23rd edition of Grazia finally sees our magazine present also in the Americas,” declared Zeno Pellizzari, head of Mondadori’s International Activities. “We are particularly pleased about this partnership with Gruppo Televisa, Latin America’s leading media group, and we are confident that Grazia Mexico will soon be followed by other editions in the main countries in the continent,” Pellizzari concluded.

Grazia Mexico, edited by Fernanda Lebrija Garfias, will introduce readers in the country to the unmistakable mix of celebrities, fashion and lifestyle that has always characterised Mondadori’s historic fashion magazine.

“We are extremely satisfied with this partnership that brings Grazia to Mexico, the first country in Latina America to have an edition of the magazine. We are convinced that the characteristics of Grazia will be appreciated by both readers and advertisers, thanks to content that is distinguished for its high quality and the attention it gives to women’s real interests,” declared Mar Abascal, publisher of the magazine in Mexico. “Editorial Televisa is the world’s biggest Spanish-language publisher. We can therefore claim to have a clear idea of what Mexican readers want and this is why we are convinced that Grazia will very soon become the favourite magazine of women in our country,” concluded Mar Abascal.

The magazine, that will have a circulation of 100,000 copies and be distributed in Mexico and Central America, will have a cover price of 36 pesos (€2.00), and will be launched with a special promotional price for the first issue of 25 pesos (€1.40).

The launch of Grazia Mexico will be supported by a media campaign on TV, print, radio and outdoor, focused on the concept of Made in Italy.

Editorial Televisa is Latin America’s leading media group. It is the biggest magazine publisher and among the leading players in the newspaper sector, in addition to printing and the distribution of magazines and digital content. Editorial Televisa publishes more than 186 magazines, distributed through more than 80,000 sales outlets in Mexico and Latin America.

From tomorrow Icon, the Panorama fashion and lifestyle magazine, will also be published in Spain as a supplement to the national daily El País.

Icon Spagna will be the first international edition of the Mondadori title which, with this launch, underlines the success of a formula that in Italy has made the title a point of reference for male style and culture among leading fashion and luxury brands.

“This launch will give an additional boost to the international development of our brands,” declared Ernesto Mauri, chief executive of the Mondadori Group. “We are sure that, having created a highly successful system that has led to the publication of Grazia in more than 20 countries around the world, Icon can become for the market the most qualified interpreter of Italian fashion and elegance for men,” Mauri concluded.

Also with this new edition, that will be edited by Lucas Arraut Barroeta, Icon is aimed at readers who are attentive to trends in fashion, art, design and lifestyle, as represented by contemporary icons. For the cover of the first issue of Icon’s Spanish edition, a leading player from the international film scene, James Franco.

“The certified international success of Icon is a further proof that also publishing is an aspect of the excellence of made in Italy. This achievement is the result of the intelligent, continuous and never-ending efforts to improve the title made by Emanuele Farneti and his team since 2011. Panorama is consequently proud to accompany Icon in its new path and to stand beside the title for its future success,” said Giorgio Mulè, editor of Panorama.

“Just two years since the launch, Icon has become an international format and we are delighted with this development and proud to be able to work with a partner of such outstanding journalistic quality as El País. Together we will work to make Icon a point of reference for male style,” declared Emanuele Farneti, editor of Icon in Italy.

“We are enthusiastic to be the first international edition of Icon. The Spanish version is the best in terms of journalistic quality and photographic excellence, which are part of the nature of both Panorama and El País, and to which will be added the typical aspects of Spanish lifestyle which, in our view, will contribute to strengthening the brand,” underlined Lucas Arraut Barroeta, editor of Icon in Spain.

The magazine will be distributed to the readers of El País, a leading Spanish-language newspaper, on the first Thursday of each month, with a print run of 300,000 copies for ten months of the year.

Icon Spagna will also make its debut online at icon.elpais.com: a channel wholly dedicated to male lifestyle and an ideal point of encounter for readers of the print edition, with enhanced editorial content including interviews and multimedia content such as photo-galleries, backstage video clips and fashion shoots.

The launch of the new magazine will be celebrated with a party at the Salón de Baile del Círculo de Bellas Artes in Madrid, and will be supported by a national communication campaign on TV, print, radio, internet and outdoor.

Icon, the men’s fashion and lifestyle magazine, is exporting its successful formula to Spain where it will be launched in the autumn, the first international edition of the title, as a supplement of the newspaper El País.

Icon Spain is the result of a licensing agreement between Mondadori International Business and Promotora de Revistas General and Ediciones El País, which plans to publish 10 issues a year of the magazine. With a daily average of 1,929,000 readers and an average daily circulation of 324,814 copies in 2012, El País is the leading Spanish-speaking national newspaper and also has a strong online presence, with 15.6 million unique users in April 2013.

In its Spanish version, Icon will confirm the formula that has brought its success in Italy: a strong focus on the contemporary man and the icons that represent him, through the eyes of leading photographers and the most prestigious international style journalism.

First launched in Italy in April 2011 and edited by Emanuele Farneti, Icon is the men’s magazine linked to Panorama and gives an account of the icons of pop culture and celebrates trends and tendencies in fashion, art, design, architecture and lifestyle.

A formula that is appreciated both by the public and the advertising market, and which has enables Icon to quickly position itself at the forefront of the men’s fashion segment in terms of the number of advertising pages in the months of publication. A contribution to the excellent performance in Italy has also been made by a web channel with a rich range of photo galleries, videos and blogs, the launch of “deluxe” versions of the magazine intended for a circuit of selected newsstands and bookstores, and a special issue dedicated to sport, in addition to the organisation of events in collaboration with the most prestigious fashion and luxury brands.

R101 is the official radio of the ENERGIZER NIGHTRUN for UNICEF on 15 June in Milano, a day of music and fun. starting in the afternoon, the station’s animators will entertain the public from the stage of the sponsors village in Piazza del Cannone, with games, dancing and gadgets for everyone.

But, on R101, the spotlight on the race, will be turned on from 3 June. In the two weeks before the event, listeners will be able to win goody bags with all they need to participate in the race in games and quizzes on the air and on R101’s social media pages.

A special gift is also foreseen for the runner who finishes the race in the 101st position: a special R101 kit, with lots of surprises offered by the station.

With an unprecedented initiative in the Italian consumer magazine market, Mondadori is significantly updating its offer in the women’s sector with the launch, over just three days, of three completely redesigned weeklies: Grazia, Donna Moderna and TuStyle.

The three titles, each with a distinct positioning in three different segments of the market – upscale/Grazia, service/Donna Moderna and consumer/TuStyle – reach a weekly total of over 3.6 million readers, with an expected circulation in the launch phase of an average of more than 750,000 copies in 7 days.

Grazia, Donna Moderna and TuStyle – in print, on tablets and online – leverage a digital system with more than 5.3 million unique users per month and over 62.7 million page views on Donnamoderna.com and Grazia.it, to which TuStyle.it will added before the summer.

The increasing integration with the online iteration is also conducted on social networks: the official Facebook pages of the three magazines combined exceed 345,000 likes, the Twitter accounts have a total of about 200,000 followers, as well as a growing presence also other leading social platforms.

“We are particularly proud to have completed plan involving three of our women’s titles, a segment in which we are already the leader with a market share of well over 50%”, said Ernesto Mauri, chief executive of Mondadori.

“Mondadori’s extraordinary capacity for innovation, that has always put product quality first, now involves a multimedia logic that embraces print and digital, and constitutes an integrated system based on the centrality and strength of the brand”, Mauri added. “In just a few months, thanks to the impeccable work done by the staff and the three new editors of the titles – Silvia Grilli, Annalisa Monfreda and Marina Bigi – we have developed three products that we are sure will find favour with the public and the market, enabling Mondadori not only to consolidate, but to further increase its leadership”, Mauri concluded.

The first issues of the three new weeklies will feature a total of 284 advertising pages, an increase of 29% over the same period last year, bucking the trend in the market.

For the relaunch of the three women’s weeklies Mondadori has put together a massive communication plan that includes a campaign for each weekly, divided across different media – TV, radio, web, social networks, press, large-scale retail, retail outlets, airports, train stations – with an overall gross investment of more than € 15.6 million.

MONDADORI’S THREE NEW WOMEN’S WEEKLIES
While remaining true to the characteristics that have made them successful over the years, Mondadori’s three new women’s titles come with a range of new features: starting today, Wednesday 8 May, with TuStyle. The “personal shopper weekly” edited by Marina Bigi, in addition to numerous new design features, will be even more lively, timely and engaging, with more space for must-have fashion, more attention to low budget options and comparisons with the world of celebrities, for shopping at affordable prices.

It will then be the turn of Donna Moderna, Italy’s most widely read women’s magazine, edited by Annalisa Monfreda, that from tomorrow, Thursday 9 May, can be browsed in a completely new version and format. Thanks to the title’s usual practicality and its vocation of providing a service to its readers, the new Donna Moderna offers always new and original advice and information to meet everyday challenges, both big and small, in a creative and unusual way. All with a new look that combines the authority of a historic brand with the typical irony of women. There will be even more space for femininity and beauty, not to mention issues related to work, current events and all other aspects of being a woman at 360 degrees.

From Friday 10 May Grazia will appear with a new face to reaffirm its position as the fashion weekly where fashion meets news: the magazine edited by Silvia Grilli will be more contemporary, glam and chic, with the same international feel of the network that has taken the brand to 22 countries around the world. For women interested in current events, to fashion and trends in beauty, Grazia will offer its readers many new features: an even bigger format and a more energetic and rich cover, while retaining the unmistakable DNA that made the magazine a reference point for style among women’s magazines.

THE COMMUNICATION CAMPAIGN
Each campaign has a different creative aim, in line with the mission of the title: that of TuStyle “I want and I can”, developed by the agency Stylum, highlights and emphasises the positioning of the magazine in an original and sparkling way, in tune with the attitudes to life of the target audience, young women who love fashion, shopping and new looks at affordable prices.

The Donna Moderna campaign “I want to be me” – conceived by Stylum for TV and HI! Communication for print, radio and web – expresses authenticity, practicality and irony, characteristics of the personality of the magazine and its readers.

For the communication of Grazia “Look for news”, created by Daniel Cobianchi and Alessandro Sabini for Pocko, speaks to a female audience interested in the latest fashion trends, shopping and beauty, but that does not ignore current events, news, in order to fully live its contemporary dimension.