Business

“HYBRID ARCHITECTURE & DESIGN” is the name of the great exhibition-event created by the monthly magazine INTERNI, sponsored by the City of Milan and Expo2015, and co-produced by the BE OPEN Foundation and iGuzzini, which will take place in the courtyards of University of Milan, between now and April 21st, for the Milan Design Week.

“HYBRID ARCHITECTURE & DESIGN is dedicated to the theme of métissage in architecture and design projects,” said Gilda Bojardi, director of INTERNI. “The concept of hybridization is interpreted as an encounter between cultures and technologies capable of generating answers to the uncertainties and problems of the contemporary world. Métissage, then, within this project, provides a credible alternative to the concept of the melting pot, the uncritical sum of cultures and traditions, and the leveling of languages, design and culture originated by globalization,” Bojardi concluded.

With this exhibition-event, which endows Milan with a unique and exceptional visibility, the magazine is confirmed as the absolute leader in the communication of the design system. It is proved by the data which the system INTERNI – INTERNI/Panorama, INTERNI Annual, INTERNI International Kingsize, Design Index and Guide Itinerari- can boast in April 2013: a total circulation of 770,000 copies, with a total foliation of 1,100 pages.

HYBRID ARCHITECTURE & DESIGN also triggers a stimulating dialogue between designers and companies, which takes the form of site-specific works, designed as new forms of intercultural communication.

Numerous are the names of designers, architects and companies who have created “HYBRID ARCHITECTURE & DESIGN” with their projects: Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums, Christophe Pillet, in collaboration with Studio Azzurro videomaker for BE OPEN , Akihisa Hirata with Panasonic, Archizero with Franchiumbertomarmi, Mario Cucinella with Marazzi, Michele De Lucchi with Safilo, Daniel Libeskind with Cosentino Group, Simone Micheli with Aqua Industrial Group, GLIP and Zambogroup, Luca Scacchetti with Wolf Haus, Speech & Tchoban Kuznetsov and Mark Bravura with Arch-Skin, Dean Skira with iGuzzini, GLIP, Zambogroup, Autoban with Deborah Milano Group and Wells, Martí Guixé with Levi’s, Federica Marangoni with FART, the exposure of the prototypes of the competition Decò Ter supported by Regione Lombardia, Przemyslaw “Mac “Stopa with Samsung Chemical Europe.

INTERNI has also reserved a number of proposals for fans of the web: the applications of FuoriSalone@ Guide and the Guide ZeeMilano are available free for iPad and Android operating systems on tablets and smartphones as well as iPhone.

From tomorrow, 20 February, Grazia will also be published in Korea, as a result of a licensing agreement with Seoul Cultural Publishers. The magazine, which will the only fortnightly in the Korean market, will be edited by Seong-hyeon Ahn.

This new launch further reinforces the presence of the “Grazia International Network” in Asia where Grazia has established itself with unprecedented success, beginning in China, before continuing in Thailand, Indonesia and India.

“Korea is a country in which fashion, beauty and celebrities are subjects of great interest. And, in a moment of world economic downturn, ours is one of the few markets that is growing,” declared the editor Seong-hyeon Ahn. “Grazia Korea will be a big success exactly like the other editions of the magazine around the world. I am sure that the characteristics of this historic title will perfectly match the needs of today’s women,” the editor concluded.

The new edition of Grazia, which is an interpreter around the world of Italian style and elegance in fashion and lifestyle, is aimed at a female readership interested in fashion and style, and featuring an innovative formula and upscale offer.

Established in 2005, the “Grazia International Network”, one of the most dynamic in the world, is characterised by the speed of development in the most significant publishing markets: from France to the UK, and from Germany to China and India, with overall monthly sales of over 7 million copies.

The launch of Grazia Korea will be accompanies by a communication plan on the web and social media, as well as TV, print, radio, B2B, PoS and outdoor media.

From tomorrow, Wednesday 13 February, Grazia will be available also in Spain thanks to a licensing agreement with Prisma Publicaciones, a company 100% owned by the Planeta group. The new magazine, edited by Charo Izquierdo, brings to ten the number of weekly editions of Grazia in the world, completing the presence of the Grazia International Network in continental Europe.

With this and the Korean edition, to be launched next week, the number of countries in which the magazine is published rises to 23. Thanks to this partnership, the Spanish magazine market will now include a upscale brand that already represents the elegance and style of Italian fashion around the world. The new edition of Grazia will introduce Spanish readers to the unmistakable mix of celebrities, fashion and lifestyle that has always characterised Mondadori’s fashion magazine.

“Grazia is will enter the panorama of Spanish women’s magazines as a product that has been missing until,” said Charo Izquierdo, editor of the title. “There has not been in our market a title that combines fashion and news, and which responds to the needs of women readers. I’m sure that Grazia Spain will be a new element as it has been with the other editions in the rest of the world,” Izquierdo concluded.

Unique in the international publishing scene for the speed with which it has exported the brand to four continents, Grazia is one of the most popular titles in the fashion and beauty sectors. In addition to Italy, the magazine is successfully published in France, Great Britain, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Indonesia, Bahrain, India, Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia and Herzegovina, Macedonia, Poland and soon in Korea.
The launch of Grazia Spain will be supported by a communication plan ranged across TV, print, radio, B2B, online, outdoor point of sale.

From 29 November Grazia will also be published in Poland. The new international edition of the magazine, the result of a licensing agreement with the Bauer Publishing House (Wydawnictwo Bauer) of Bauer Group, will be a fortnightly.

Thanks to this partnership, the Polish magazine market will be enriched with an upscale brand that is already an international symbol of the elegance and style Made in Italy fashion. The new edition of Grazia, edited by Anna Zaleska, will consequently offer also to Polish readers the unmistakable mix of celebrities, fashion and lifestyle that has always characterised Mondadori’s historic fashion title.

“We are sure that when our readers get to know Grazia they will be enthusiastic and won’t want to be without it: the new magazine will capture their attention by offering them the best of celebrities and lifestyle,” declared the editor, Anna Zaleska.

The launch of Grazia in Poland will be supported by an advertising campaign across a range of media: TV, print, radio, B2B on the internet, bilboard, POS and outdoor.
The campaign has been developed by the Polish company Happy Hours.
The arrival of the new international edition will also be celebrated with a party offered by Bauer Media Group tomorrow, to be attended by a number of celebrities, advertising clients, media agencies and media specialists.

Tv Sorrisi e Canzoni, the magazine that has accompanied the history of music, television and lifestyle in Italy, celebrates its 60th anniversary. To celebrate this anniversary Sorrisi has produced a book “60 anni di Tv Sorrisi e Canzoni – Una storia italiana”, published by Mondadori, which describes the evolution of the Italy’s first entertainment.

“The story of Sorrisi coincides with the history of Italy from the postwar period to the present, as well as with the history of our dreams, those made of songs, films, TV shows and ‘recent and not so recent’ characters” says Aldo Vitali, editor of Tv Sorrisi e Canzoni. “It is of course also the story of a special magazine, the best-selling and most imitated, the most whimsical and sometimes, as you can see from the pictures and the covers in this book, the craziest. Above all, the most authoritative; so much so that it has been widely considered “the Bible of entertainment.” This book, based on Sorrisi’s astonishing archive, is a great adventure full of twists and emotions and a genuine treat for the eyes. We like to think that behind the many surprises on these pages, people will recognize the same curiosity, the same passion and the same soul with which we continue today to keep the spirit of Tv Sorrisi e Canzoni alive,” Vitali concluded.

The magazine has accompanied all the changes that have occurred in the world of entertainment – from the period in which songs were a unifying element for the whole country, to the emergence of television in the swinging ’60s, through the boom of commercial television in the ’80s, to the present day, with the advent of new channels, new technological platforms and new ways of using content – becoming an increasingly essential tool with which to navigate the vast array of programmes, films, music, books, technology, radio and all other forms of entertainment.

“60 anni di Tv Sorrisi e Canzoni – Una storia italiana “, with 400 photographs and a preface by Aldo Grasso, traces the history of entertainment in Italy. The book will be available from tomorrow in all bookshops at the price of €29, including a gift facsimile of the first issue of Tv Sorrisi e Canzoni.

On the occasion of its fiftieth anniversary, Panorama, the first Italian newsmagazine, treats its readers with a special edition issue which chronicles half a century of Italian and international news that changed people’s habits and lifestyles. Fifty years of hopes, scientific and technological progress, victories of freedom and democracy, but also wars and attacks: all of the above through unpublished contributions by celebrity spokespersons..

“This edition celebrating our 50 years – Panorama’s director Giorgio Mulè declares – could not limit itself to a simple retrospective, but it necessarily had to have the courage to look in prospect. To do so, we selected prestigious names from all over the world, authoritative witnesses from our times who, after having analyzed our past, tell us with autonomy of thoughts what to expect from the future. These articles represent at best the spirit which has always guided Panorama: freedom of ideas” Mulè concludes.

Among the personalities involved for the occasion are some stars of international politics such as Mikhail Gorbaciov and José María Aznar, but also leading figures from the scientific world (Ilaria Capua, John Barrow) and social studies (Giuseppe De Rita, Enrico Giovannini, Luisa Cavalli Sforza), also involving fashion (Dolce e Gabbana) and music gurus (Zucchero), for a trip to the center of current affairs, economy, culture and traditions: every topic is interpreted through the eyes of its protagonists.

In addition to unpublished contributions, the pages of the special issue are enriched by photographs and other anthology materials from the precious archive of the magazine, founded in October 1962: the same year in which the Beatles published their first record, Marilyn Monroe had been found dead in Los Angeles, Enrico Mattei’s plane crashed under mysterious circumstances and in the news stand appeared the first issue of Diabolik.

Since then, the entire Italian social, economical and cultural environment has undergone deep transformations, into which this Panorama special issue delves, comparing stages and numbers of the change: the average number of family components passed from 3,6 to 2,4 and registered foreigners grew from less than 63.000 to over 4 million and a half. Even daily habits have changed: we have almost quadruplicated beer consumption (29 liters a year per person), we go less to the movies (112 million today compared to over 728 million spectators at the beginning of the ‘60s) but much more to the theater (over 22 million spectators today vs. almost 10 in the early ‘60s): a panoramic glance over 50 years of history, also through records, movies, books and objects which have become real cults.

inMondadori is the new multi-channel ecosystem that brings together Mondadori Group’s retail activities. In line with a strategy of convergence between online and offline, Mondadori has launched a project for the renovation of its network of stores across Italy and the online bookstore Bol.it, which are grouped together with all the other retail channels under the brand inMondadori.

InMondadori is a new structure that will integrate all points of contact, both physical and digital, with customers, engaging as they select and purchase goods and strengthening the offer. It is also based on a multi-platform logic that will gradually embrace the entire network of 600 Mondadori stores across the country and trading under the names Mondadori Multicenter and Librerie Mondadori, directly managed and franchised outlets, as well as the Bookclub and Edicolè outlets.

“We are seeing also in Italy a process of convergence between offline and online retail,” said Renato Rodenghi, Chairman and Managing Director of Mondadori Direct. “We want to follow the customer, who is increasingly connected and mobile, from pre-to post-sales and vice versa, under the umbrella of a single strong brand. The digital challenge for a book retailer is therefore to speak to their customers in a more effective way, even on channels that are complementary to the physical, and to understand their habits and expectations,” Rodenghi concluded.

InMondadori will therefore be the brand name that will appear on the network of Mondadori shops and online, on the website inMondadori.it, which will fully absorb in November also Bol.it. The new store, dedicated to the purchase of editorial and digital products and launched on the occasion of the arrival in Italy of the Kobo eReader series, is able to offer an innovative sales and distribution system, thanks to synergies with Mondadori’s retail system. A catalogue of over 11 million products: including ebooks in 67 languages, the whole series of Kobo eReaders, books in Italian and foreign languages, school textbooks and a wide range of films, music, games, electronics and gift ideas.
InMondadori.it also makes reading suggestions and provides information and updates on all events, promotions and activities organised by the bookshops spread across Italy. It is also possible to take advantage of a host of services for customers, including “Punto di Ritiro” (which allows you to choose a product online and pick it up at one of the outlets, or to order in one of the Mondadori shops across Italy and have it delivered to your home) and the annual subscription “inVia Free” which eliminates delivery charges.

The “Experience Collection” thematic notebooks
The range of Emporio Mondadori stationary and gift ideas launches its new line of customizable thematic notebooks from the “Experience Collection”, dedicated to all lovers of books, travel, gastronomy and wine.

At the crossroads of passion, experience and memory, these new diaries allow you to collect and organise information, memories and special moments. “Experience Collection” is made up of four notebooks full of sections to be completed and enriched by the contributions exceptional editors.

Gourmets will find in My FOOD Diary ideas and suggestions of the renowned chef Davide Oldani for a natural and refined cuisine without waste.

In My WINE Diary Luca Maroni, a world-renowned winemaker, accompanies connoisseurs on a tour of the taste and quality of wine.

My BOOK Diary meanwhile, is edited by the writer Chiara Gamberale who shares her deep love for reading and shows how books can change your life.

Between the pages of My TRAVEL Diary travel lovers will find an ideal companion for adventure in Licia Colò, who is able to make each trip an unforgettable experience.

With innovative graphics and design, the notebooks are rigorously ecological, with attention to every detail, and enriched with 250 coloured stickers and a special features section that can be removed.

The “Experience Collection” notebooks are on sale in bookshops and stationers at the price of €19.90.

Box Experience Collection
“Box Experience Collection” is the new line of Emporio Mondadori gift ideas dedicated to those who love to cultivate their passions: from a taste for good wine to that for chocolate, and from creativity in the kitchen to eco-gardening and the joy of discovering new travel destinations.

“Box Experience Collection” includes eight subjects, each consisting of an illustrated book and an accessory packed in a decorated tin box.

In Andar per VINO connoisseurs can discover the wonderful world of wineries or simply enjoy the pleasure of a good glass of wine and try new special combinations. The box also includes a wine pourer with a silicon cap and a base.

For those who can’t resist desserts Passione CIOCCOLATO is a must which, in addition to the book, proposes a set of 12 chocolate cups in 4 subjects and colours, and delicious BISCOTTI along with a wooden handled mould and the words, in English, “Made with love”.

Lovers of cake design meanwhile will find a number of ideas to create pastry masterpieces in TORTE d’artista (designer cakes) thanks to the thematic book and set of 6 tools for cake modelling and decoration.

With the recipes in Buono come il PANE (as good as bread) you can prepare homemade bread, from basic to the most imaginative formats, and store it in a wonderful bread bag.

Il VIAGGIATORE curioso (the curious traveller) is a gift idea for anyone who loves to discover new routes or looking for different holiday ideas. Also inside the box is a shoe bag for travel.

L’ORTO in un metro quadro (a vegetable garden in a square metre) with the trowel for gardening is perfect for those who want to test their green fingers, while, thanks to the suggestions of L’ORTO in vaso (a garden in a pot) and two decorations, you can create a beautiful do-it-yourself garden.

“Box Experience Collection” is on sale in bookshops and stationers at the price of €19.90.

Box for You
The Mondadori “BOX FOR YOU” line offers gift ideas and activities for leisure, aimed at all enthusiasts of Taste, Health, Culture, Journeys of the Spirit, Nature, Passion, Fun, Sports and Entertainment.

“BOX FOR YOU” is characterised by a wide range of options to allow customer to decide what is most appropriate.

Each box contains an extensive catalogue of offers with photos, descriptive texts and practical information, also available online (www.boxforyou.it). And inside a pre-paid voucher to benefit from the choice.

New to “BOX FOR YOU”, two boxes to watch live broadcasts on Italia 1, Rete 4 and Canale 5 and find out how it feels to be part of a television programme. With “Vieni in tv” and “Una giornata in tv” you can be a member of the audience of, among other programmes, Amici, C’è posta per te, Uomini e Donne, Iene Story, Mattino 5, Pomeriggio 5, Forum and Verissimo.

The “BOX FOR YOU” range (prices start from €29.90) also features:

• “Delizie del palato”, “Gusto Di-vino”, “Notte Gourmet”, “Viaggiare con gusto” and “La cena è servita” for those who organise trips out of town or a weekend to discover the flavours of Italian food and wine;
• “Coccole per due”, “È ora del relax!” and “Benessere Premium” to pamper yourself when you are tired of the frenetic week at spas, wellness or fitness centres;
• “I percorsi del benessere” and “Trattiamoci bene”, short breaks to relax body and mind at some of Italy’s most enchanting locations;
• “A Tutto Sport” and “Sempre in forma”, for excursions to some of the most beautiful places of the peninsula or home-based personal training;
• “Il fascino della cultura”, “Weekend culturale” and “Vacanze Romane”, to visit the Italy’s most important cities;
• “Scrinium” to experience unique Journeys of the Spirit: “Nella Roma Cristiana”, “Roma e il Vaticano”, “I Tesori dello Spirito”, “Le Sorgenti dello Spirito” and “Natale a Betlemme”;
• “Oasi di pace” and “A contatto con la natura”, for those who want to get away from the traffic to green countryside and clean air;
• “Il mio amico a quattro zampe” and “Divertimento in famiglia”, for a creative and relaxing break, with activities for everyone to enjoy;
• “Tavolo per due” and “Sogni d’amore”, perfect for a romantic getaway.

“BOX FOR YOU” also provides a “Booking Centre” for customers who choose a trip with an overnight stay, or a box from the Scrinium or Spettacolo lines: by calling 199.11.99.88 or sending an e-mail to prenota@boxforyou.it, you can submit your request. In the case of non-availability alternatives will be proposed along with all the relevant information. When you choose a single day activity, can contact the selected structure directly.

Mondadori has announced to have signed an agreement with Seoul Cultural Publishers for the launch of Grazia Korea. The new edition, that will be the 23rd of Grazia International Network, will be biweekly and will be launched in the first semester of 2013.

South Korea is one of the most economically advanced countries in the world and a key market for luxury and beauty client, where Grazia – one of the most exciting magazines in the international landscape – will continue the highly dynamic expansion of its network: apart from Italy, the magazine is successfully published in France, United Kingdom, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Bahrain, Indonesia, India and Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia-Herzegovina and Macedonia, to which a Polish edition will be added in the coming months followed by a Spanish version in 2013.

“We at Grazia International Network are really excited about the opportunity to offer our Korean readers their own edition of Grazia”, declared Zeno Pellizzari, Head of Mondadori’s International Activities. “Furthermore, we’re extremely proud of our partnership with Seoul Cultural Publishers, one of Korea’s most prominent publishing groups – and are truly confident that Grazia Korea would be yet another success story in the Asian region, where our magazine already counts editions in Thailand, Indonesia and India – in addition to Grazia China, which is an unprecedented success story already, only three years after its launch.

Mr Kim, CEO of Seoul Cultural Publishers, says that “they’re fully confident in the success of Grazia Korea”. Seoul Cultural Publishers has a well-established weekly publishing system, and thus, full of resources and capabilities and thanks to this experience, a huge influence in distribution channels. He also stressed that “it is time for a speedy and slim fashion magazine in Korea where it boasts of its reputation as the most wired and fast country in the world. Grazia Korea, born from Mondadori’s accumulated know-how and SCP’s local expertise, will open a new market as the first and only fashion biweekly in Korea.”

Seoul Cultural Publishers is part of Seoul Media Group, that is one the biggest publishers of the country. SMG operates in book, comics, magazines and custom publishing businesses. SMG has a portfolio of magazines including Sisa-Journal, Women Sense, Living Sense, Best Baby, Essen, and licensed titles like Arena and Nylon.

Grazia, the weekly edited by Vera Montanari, from Friday 19 October is changing.
It will become more ‘weekly’, more feminine, more connected, more surprising. From the ‘new look’ in terms of design to the new formats, to cult interviews (that are also emotional, envious, at home, on the set), true stories (worthy of a film), taboo investigations, and fashion ‘linked’ with beauty. All while retaining the characteristics that made has made it a unique point of reference for style and elegance among women’s magazines, also internationally, with 20 editions around the world.
Fashion and beauty, styles and trends, have always been key strengths of Grazia, and will be enriched, mixed. While shopping becomes ultra shopping: with a multiplication of pages right through the magazine, from news to shop windows, from interviews to dossiers. To inspire, play, change and above all dream. The new Grazia not only connects fashion and make-up but also accessories and design, beauty and current affairs, and personalities and people.

“Three words to sum up the new Grazia?” For the editor Vera Montanari they are: “’Energy: we women are full of energy. And we really need it. The second word is ‘Emotion’, because that’s what matters most in life. You have to touch people’s hearts, make a mark, move or entertain, even in the fashion or beauty pages. The last word is a bit classic, but is of great importance for us and it is ‘Style’. Grazia has it, it is its distinctive characteristic.”
Grazia is also news and aims “to become a daily that comes out every week,” the editor explains. In addition to Fast News – with the best of the week – there will be features on the themes that ignite debate, interviews – short circuit, 24 hours with, surveys. As well as films, books, addresses, inspirational homes, gurus. All providing a feminine interpretation of reality.
Video interviews, extras, live surveys and polls live and streamed editorial meetings will create and even stronger link with Grazia.it that with an average of 840,000 unique visitors per month – and its blogs, Facebook (with 78,200 fans) and Twitter (with almost 16,000 followers) profiles, are virtual spaces for non-stop dialogue for the magazine’s community.
On the website readers also become protagonists. By participating, sharing ideas and advice, telling their stories, responding to online surveys or by sending questions to ask their favourite personalities.

The launch of the new *Grazia* will be supported by a four-week communication campaign planned for print, web and radio, inviting readers to discover the new magazine.
The press campaign, developed by the creative duo Franz Degano and Alessandro Omini, art director and copywriter respectively, covers 4 subjects: fashion, celebrities, beauty and news, which represent the different souls of the world of women.
To mark the first issue of the new *Grazia* an online multiple-choice game, *Play Grazia*, has been created by the agency Adverteam and aimed at readers who want to test their knowledge of the world of fashion. To play just click on the banner of the *Grazia.it* web campaign and answer 5
questions from among those posted over the four weeks of the campaign: the person who gives the most correct answers in the shortest time will be elected “Fashion Queen” and will be celebrated on the Facebook page of *Grazia.it*.
The *web* campaign will also involve banners on the leading sites for women, news and social networks with intriguing questions the answers to which can be found in the magazine. Also on all major *radio* stations, listeners will be invited to discover the contents of the new issue of the magazine on newsstands. The communication campaign will also involve the newsstand network with posters and branded shopping bags branded, airports and railway stations.