Business

The Mondadori Group will launch the award-winning Kobo Touch™ eReader tomorrow. Priced at €99, it will be sold at more than 350 Mondadori stores and online at inMondadori.it. Also coming in October are the newest additions to the Kobo Family, the Kobo Glo™ eReader, for €129 and the Kobo Mini™ eReader at the low price of €79.

Mondadori supports the most extensive network of bookshops and one of the largest online media stores in Italy, with a catalogue of more than nine million products. This makes for the ideal platform to offer the Kobo Family of devices to Italian consumers. Kobo’s open and flexible eReading platform is the ideal solution for consumers to easily read what they want, when they want, where they want.

“Technology is rapidly changing and transforming the world of reading and content distribution. The arrival of Kobo eReaders allows us to share Mondadori’s quality content to an even wider audience,” said Maurizio Costa, Deputy Chairman and Chief Executive of the Mondadori Group. “The challenge is to find a way of reaching customers through all available channels – from physical to online – offering content across as many platforms as possible. Mondadori’s original approach brings together the strengths of our editorial resources, our chain of bookshops and online services,” Costa concluded.

“eReading is growing rapidly across Europe, and while still in the early adoption phase Italian readers are waiting for a superior, easy, eReading solution like Kobo to be offered in Italy.” said Mike Serbinis, CEO, Kobo. “Through our partnership with Mondadori, we are offering the Italian consumer a new and truly exciting way to read.”

The phenomenon of digital reading is a real opportunity for growth: the strength of the Mondadori portfolio coupled with the innovative and open Kobo reading platform provides a real growth opportunity for the Italian market with a cutting-edge digital reading solution and access to great content for consumption across multiple platforms. Readers can search for their favourite titles with maximum flexibility: on the digital devices or in Mondadori’s in physical stores where, in addition to being able to buy the Kobo eReader, they can purchase and download e-books using the Wi-Fi connection. All of which is in line with a multichannel logic, aimed at following readers through all the stages of purchase and use.
This strategy of online and offline convergence, is also reflected in the project for the refurbishment of the Mondadori stores and Bol.it, which will be grouped under a single brand, in Mondadori. The aim of this project is to strengthen customer service by integrating all points of contact, both in-person and online.

Mondadori and Kobo make accessing one of the world’s largest eBook stores very simple. Customers have access to 3 million titles – of which 1 million are free – directly on their Kobo eReader or through www.inMondadori.it. The Kobo platform offers more than a robust catalogue of Italian-language eBooks from leading publishers. In addition, Kobo is an open- eReading platform that allows for reading without restrictions. Customers can read their eBooks with Kobo as well as on other platforms that support file formats such as ePubs and PDFs. Kobo provides free eReading apps fo most popular devices device -from smartphones to desktops to tablets. Readers’ bookmarks are synched across all of their devices, which means they never have to worry about losing their spot in their favourite eBook.

The launch of the Kobo Touch eReader is accompanied by a special promotion allowing customers to download three free eBooks from a selection of nine current bestselling Italian titles: Sveva Casati Modignani, Léonie; Michael Connelly, Il respiro del drago; Pierre Dukan, La dieta Dukan; Sebastian Fitzek, Il cacciatore di occhi; Ken Follett, L’inverno del mondo; Anna Guglielmi, Il linguaggio segreto del volto; Murakami Haruki, 1Q84; Walter Isaacson, Steve Jobs; and EL James, Cinquanta sfumature di grigio.

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About Kobo Inc.

Kobo Inc. is one of the world’s fastest-growing eReading services offering nearly 3-million eBooks, magazines and newspapers. Believing that consumers should have the freedom to read any book on any device, Kobo has built an open-standards platform to provide consumers with a choice when reading. Inspired by an open philosophy and a passion for innovation, Kobo has expanded to nearly 190 countries, where millions of consumers have access to localized eBook catalogues and with the recently launched family of eReaders – offers an eReader for everyone. With top-ranked eReading applications for most popular devices, Kobo allows consumers to make eReading social through Facebook Timeline and Reading Life, an industry-first social experience that lets users earn awards for time spent reading and encourage others to join in. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains across the globe.
For more information, visit www.kobo.com.

THE NEW LINEUP OF KOBO eREADERS

KOBO TOUCH – THE MOST NATURAL READING EXPERIENCE
The award-winning Kobo Touch, named Wired’s #1 eReader in 2012, and the industry’s first touch-screen eReader is available in stores around the world.. . The Kobo Touch includes Kobo’s latest software with more ways to personalize the reading experience, get recommendations and discover new content. The Kobo Touch is available in seven languages including Italian, English, French, German, Portuguese, Dutch, and Japanese.

Specifications
Measurements: 114 x 165 x 10 mm
Weight: 185g
Display: 6-inch E Ink Pearl, 16 levels of grey
Navigation: Touchscreen
Memory: 2GB (1GB available to the user, equivalent to 1,000 books), expandable to 32GB with an SD Memory Card
Connectivity: Micro USB, Wi-Fi
File formats: EPUB, PDF, MOBI, JPEG, GIF, PNG, BMP, TIFF. TXT, HTML, TRF, CBZ, CBR
Characters: 7 fonts, 24 sizes
Battery life: up to 1 month

KOBO GLO – READ COMFORTABLY DAY OR NIGHT
The new front-lit Kobo Glo is the next generation in comfortable eReading. It offers innovative, soft, even and adjustable ComfortLight technology to enable consumers to read anytime – day or night. Its durable screen and customizable page-turning features make it the perfect eReader for the booklover. The Kobo Glo uses E Ink technology, customizable fonts and a no-glare XGA high-resolution 6” E Ink screen that is just like reading print on paper, and connects easily to Wi Fi allowing consumers to explore and discover recommendations in the Kobo eBookstore. The Kobo Glo eReader comes in Black or White and a selection of stylish back colours – Pink Sunset, Blue Moon, Silver Star.

Specifications
Measurements: 114 x 157 x 10 mm
Weight: 185g
Display: 6-inch E Ink Pearl XGA, 1026×768 resolution, 16 levels of grey
Display: illuminated front Comfortlight technology, anti-glare
Navigation: Touchscreen
Memory: 2GB (1GB available to the user, equivalent to 1,000 books), expandable to 32GB with an SD Memory Card
Connectivity: Micro USB, Wi Fi
File formats: EPUB, PDF, MOBI, JPEG, GIF, PNG, BMP, TIFF. TXT, HTML, TRF, CBZ, CBR
Characters: 7 fonts, 24 sizes
Battery life: up to 1 month (light and Wi-Fi turned off), up to 55 hours of continuous use with illumination

KOBO MINI – SMALL IS A BIG DEAL
The Kobo Mini is the world’s smallest and lightest full-featured E Ink eReader available today, offering the full Kobo experience at a great value. Proving that great things come in small packages, the 5” Kobo Mini easily fits in your purse or pocket and is loaded with all of the amazing features Kobo customers have come to know and love. Just like reading print on paper, the no-glare 5” E Ink screen is easy on the eyes – even in bright sunlight. The Kobo Mini comes in black or white and offers a selection of three stylish Kobo SnapBacks in Teal, Ruby Red, and Purple. Perfect for people on-the-go, young adults, and easy for first-time readers to hold and read, the highly portable Kobo Mini holds up to 1,000 eBooks.

Specifications
Measurements: 102 x 133 x 10 mm
Weight: 134g
Display: 5-inch E Ink, Vizplex V110 display, 16 levels of grey
Navigation: Touchscreen
Memory: 2GB (1GB available to the user, equivalent to 1,000 books)
Connectivity: Micro USB, Wi Fi
File formats: EPUB, PDF, MOBI, JPEG, GIF, PNG, BMP, TIFF. TXT, HTML, TRF, CBZ, CBR
Characters: 7 fonts, 24 sizes
Battery life: up to 1 month

Today sees the start of the Mondadori Food Experience, the first food and wine festival promoted by Mondadori, which will take place in Piazza Liberty, Milan until Sunday 30 September 2012.
The event, supported by the City of Milan and organised in collaboration with the magazine Sale&Pepe, brings to the heart of the city five days of completely free entertainment and information for those who live cooking as a passion to be shared.

Cooking classes, wine tastings and challenges in the kitchen
Every day from 10.00am to 9.00pm, the stage of the Mondadori Food Experience will host cooking classes organised by experts from Sale&Pepe, show cooking with famous chefs including Davide Oldani, Claudio Sadler, Giuseppe Tinari and Fabio Barbaglini, workshops, tastings, promotional efforts for regional food culture, cooking challenges and games.
Laura Maragliano, editor of Sale&Pepe, will coordinate the Sale&Pepe Show: encounters with the editorial staff during which specialists in decoration, beverages and food will discuss, with demonstrations, the latest trends in Italian and international cuisine. For those who want to test their skills Mondadori Food Experience offers an opportunity to participate in “kitchen challenges”, a real contest in the kitchen with exceptional judges: starting today at 12 with Chef Davide Oldani, and continuing the following days with Claudio Sadler, Viviana Varese and Spyros Theodoridis.
On the programme today, at 1pm, the cooking show of the Abruzzo region, with Chef Giuseppe Tinari at 4.30pm the staff of Sale&Pepe will run a cooking course entitled “Chocolate brownies with pistachios and brown sugar”, while at 6pm, as part of the Sale&Pepe Show, cake designer Fiorella Balzamo will talk about desserts and creativity: “When dessert becomes a masterpiece.”

Children’s Workshops
The Mondadori Food Experience also caters to children, with activities and courses to promote a fun and educational approach to the world of cooking. In fact the Festival will dedicate to kids between 6 and 12 three laboratories, run with the City of Milan and Milan Ristorazione, aimed at discovering creativity in the kitchen and the promotion of proper nutrition.
On Thursday 27 and Saturday 29 September, from 4.30pm to 6.00pm, and on Sunday, 30 September 30 from 11am to 12.30pm, three events for little chefs to have fun while learning to cook. The chefs Roberto Maurizio, Gabriella Dell’Acqua Santuz and Monica Brenna (Monny B), supported by the chefs of Milan Ristorazione, offer their experience to children who feel like little chefs and even those who just want to have fun cooking with their friends.

Partners
All those attending the Mondadori Food Experience Mondadori will receive a free three-month digital subscription to Sale&Pepe to download and browse at any time. The application features content from 10 back issues and is updated every month.
The Mondadori Food Experience involves leading companies from the sector who will take part with tastings and the exhibition of products:
Main sponsors: the Region of Abruzzo, the Region of Sicily, Spar and Grana Padano.
Event partners: Collina dei Ciliegi, Cantina Settesoli, Cirio, Granarolo, Cannamela, Olio Cuor, Truvia, Casa Modena, Haribo and Coca- Cola.
Special partners: Tvs, Tescoma and Philips.
The Mondadori Food Experience is an event produced by DPR – Input Group.

From 1 October the first Sale&Pepe ebook will also be available. You can buy from iBookstore for iPad: ‘Mediterranean’ for just €3.99 with all the recipes accessible on your tablet, enhanced with lots of pictures and curiosities taken from the database of the Mondadori monthly.

For information and registration: www.corso-of-cucina.it and 02-7542.3300 from 10am to midday and from 4pm to 6pm.

20 September sees the arrival of Flair, the new magazine for fashion, arts and culture, for women who love style in all its forms, and with special attention to the creativity of the protagonists of international fashion. Flair, edited by Emanuele Farnetti, is a new upscale editorial product from Mondadori available on newsstands and on iPad with Panorama.

Concept
Flair is a new magazine, characterised by its strong contemporary vocation: anticipating trends and with a sophisticated image, able to identify new talent and bring together the cultural phenomena that revolve around the world of fashion and cosmetics.
The magazine will alternate fashion features with quality journalism, using prestigious writers and photographers. In fact, the new magazine’s contributors will include Italian and international reporters, writers and critics including Tim Blanks, Godfrey Deeny, Renata Molho, Giuseppe Scaraffia and Francesco Bonami.

Design
The layout of the new Flair is highly consistent with the editorial concept, combining the magazine’s cultural approach with the enhancement of the visual content. On the one hand, focusing on the word, respect for the text and the writers contributing to the magazine. And, on the other hand, photos, which are highlighted and treated with the utmost respect, from the cover that features a beauty icon of the moment, able to synthesize the idea of ​​contemporary beauty and express the spirit of the times.
The cover and the fashion feature of the first issue of Flair are by the great photographer Juergen Teller – whose exhibition, ‘The Girl with the Broken Nose’. for which the magazine is one of the promoters, will run in Milan from 21 September in Milan. The protagonist of the photo shoot published exclusively by Flair is Italy’s the most important supermodel, Mariacarla Boscono, photographed in her eighth month of pregnancy.

Fashion and Beauty
The two key elements of Flair are fashion and beauty, two realities through which it is possible to intercept art, design, music, photography, literature and many other aspects of modernity. Fashion is crossover, vibrant and irreverent, it uses new languages, selects international talent and proposes a new and strong points of view.
The key element of the new Flair is beauty, which is handled with unique, high-impact images, which surprise and excite thanks to the related interviews stories and columns.

The world of Flair
There are many sections that enrich the magazine with special contributions: from the ‘Flair of the moment’ column that offers a designer gift from special guests through words, phrases, photographs; the ‘Key Word’ column that reads the contemporary world through a keyword.
And the magazine doesn’t ignore the fusion of art, fashion and style thanks to the ‘Art + Fashion’ column, while in ‘Features’ Flair readers explore in depth new places of style with interviews, stories and reportage. Finally ‘Encore’ provides a glimpse of emerging talent in music, literature and art.

The first issue of Flair has been a great success in terms of advertising, with the presence of all the major Italian and international players in fashion and beauty.
The launch of the magazine will be supported by an advertising campaign planned for national newspapers, Mondadori magazines, trade publications and points of sale and marked with an exclusive event to be held on 20 September at Palazzo Reale in Milan on the occasion of the opening of ‘The Girl with the Broken Nose’, an exhibition of work by Juergen Teller promoted by Flair, the City of Milan and Moschino.

Today sees the start of Milano Fashion Design, an initiative dedicated to fashion, culture and style, promoted by the Mondadori Group and the City of Milan, that once again this year will contribute cultural events to the event.

Following the success of previous editions, the Mondadori weeklies Donna Moderna, Grazia and Tu Style, points of reference for millions of readers interested in fashion, new trends and what’s new for women, will stage in Piazza Liberty in Milan, five days of shows, meetings and performances.

Fashion Show
Until Saturday 22 September, from 3 to 7.30 pm, Grazia will run a catwalk show at the Fashion House in Piazza Liberty featuring important labels. Among the performances so far confirmed are Loveable-Playtex and The Bridge. Tomorrow it will be the turn of Yes-Zee with Francesco Facchinetti, Baroni, Carla Ferroni, Kontatto, Eklé, Nomination, Koiné, Primadonna, ABBIDDIKKIA, Moon Boot, Rinascimento, Giorgia & Jones, Nell & Me and Cannella.
Also this year Sunday will be dedicated to children, who will be on the catwalk from 2.3 to 6.30 pm, with clothes from many of the most prestigious producers in the sector, such as Brums, Asso, Eddie Pen and Woolrich Kids.
The team and fashion bloggers of Grazia.it will move to the heart of the city, along with the editorial staff, in order to be as close as possible to the events of the Milan Fashion Week.

Casting “real women”
With Donna Moderna the spotlights of fashion shift to real women of all ages, sizes and professions. From tomorrow until Saturday 22 September, from 10 am to 12.30 pm, Milan will be the location for a casting effort to select the protagonists of the magazine’s fashion and beauty features, but above all to choose the women who will take part in the multi-ethnic fashion show to be held on Sunday 23 September on the Fashion House catwalk.
At the same time Donnamoderna.com, with its #divaMI initiative, will photograph all of the women against a backdrop of some of cinema’s most famous scenes, with glamour accessories and the advice of the stylists from Chicisimo.

Cultural events and beauty workshops
Milano Fashion Design is an occasion to take part in the cycle of cultural events “Women, Art, Fashion and Entertainment”. The Fashion House will host an extensive calendar of encounters, free admittance, introduced by Stefano Boeri, the councillor for Culture, Fashion and Design of the City of Milan, and presented by Antonio Calbi, the city’s director of Entertainment, Fashion and Design. Proceedings begin today at 12.30 with the round table “Dancing in Milan”: on stage Susanna Beltrami, choreographer and director of the DanceHaus, Milan, Marinella Guatterini the critic from Il Sole 24 Ore, lecturer in the aesthetics of dance and head of the course in theatrical dance at the Scuola Paolo Grassi, and Annamaria Onetti, Festival Exister/artedanzae20. On Friday 21 September, the discussion will be on “Personal style and mythmaking in twentieth-century art” with Marina Pugliese, director of Milan’s Museum of the Twentieth Century. On Saturday 22, the subject will be “The ’70s make-up and hair in the era of Saturday Night Fever”, organised by Make Up and Wigs Stage Entertainment /Teatro Nazionale.
In addition, on Thursday 20 at 1 pm and Friday 21 at 7.15 pm, Tu Style, together with R101 and the Department of Fashion and Design of the Milan Politecnico, will hold a workshop “A new life, a new look!”, to discuss how change can influence image. The special guest at this meeting will be Marco Balestri, presenter of the R101 radio programme “Molto Personale”.

“Special events”
The calendar of events for Milano Fashion Design also includes a number of special events, including today, at 7 pm. a party organised by Privalia and Tu Style to celebrate the Privalia.IT Girl, chosen from among 1000 girls. On Thursday at 7.30 pm Casa Cambalache will present the dancers who were runners up in the Tango Salon 2011 world championship who will perform “Tango en voga”, while on Friday 21 September, at 8 pm, DanceHaus’ Susanna Beltrami will present an extract from un “Le vent Noir”.
On Saturday 22 September, at 8 pm, Donna Moderna will bring to the Fashion House stage the “Kataklò Athletic Dance Theatre” who will perform an engaging alchemy of energy and athleticism and the harmonious intensity of dance.

Partners
Milano Fashion Design has been realised thanks to the Regione Puglia, the main partner: and on Saturday 22 September at 12 pm, the President of the Region Nichi Vendola will speak.
Renault is the event’s main sponsor. Also participating: Bioscalin, CityLife, Panasonic with Eluga (the new water-proof Android smartphone), Maybelline (sponsor & official make-up) and Compagnia della bellezza (sponsor & official hairstyling).
Event partner of the event: Privalia that celebrates its fifth anniversary along with Mondadori and Trenitalia with the Frecciarosa project dedicated to the world of women.
Milano Fashion Design is an event produced by DPR – Input Group.

A complete calendar for Milano Fashion Design is available at www.milanofashiondesign.it.
You can also follow Milano Fashion Design on Facebook.

Mondadori has announced the launch of two new international editions of Grazia, further confirmation of the global success of the magazine that interprets played Italian fashion and style around the world.

Mondadori has signed a licensing agreement with Wydawnictwo Bauer Sp. Z O.O. SP.K., a leading publisher in Poland and part of the Bauer Media Group, for publication of the magazine. Grazia Poland, which will hit newsstands in the coming months as a fortnightly, will be edited by Anna Zaleska.

Meanwhile the launch is planned in 2013 of the Spanish edition of Grazia, to be published under license by Prisma Publicaciones, a company wholly owned by the Planeta Group. Grazia Spain, which raises to ten the number of weekly editions of the magazine around the world, will be edited by Charo Izquierdo.

“With the launches in Poland and Spain, Grazia will soon be present in all major European countries, an incredible achievement, especially in light of the difficult economic scenario,” said Zeno Pellizzari, head of Mondadori’s International Activities. “The Polish edition will be published by Bauer, with whom Mondadori has a long-standing partnership, built around the success of the UK edition of Grazia and soon to be further strengthened with the acquisition by Bauer of ACP Magazines, the publisher of Grazia Australia,” Pellizzari added.
“Grazia Spain, which will launch next year, will be published by Prisma Publicaciones, part of the Planeta Group, one of the largest and most successful media players in the world. We are extremely proud to be working with Bauer and Planeta and we are sure we have made the best possible choice to ensure the success of these two new key editions of Grazia.” Pellizzari concluded.

Grazia Poland and Grazia Spain will be characterised by the unmistakeable “easy chic” style and the refined editorial mix that has made Grazia a point of reference around the world.
Unique in the world scene for the rapidity of its international expansion across four continents, Grazia is one of the most appreciated media in the fashion and beauty industries.
Apart from Italy, the magazine is successfully published in France, Great Britain, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Indonesia, Bahrain, India, and Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia-Herzegovina and Macedonia, to which the Polish edition will be added in the coming months followed by the Spanish version in 2013.

Starting from tomorrow Tv Sorrisi e Canzoni will be a magazine completely renovated. The weekly, which for 60 years has been a reference point for show business is evolving in line with the changes taking place in the world of entertainment and will propose a new formula with an innovative editorial formula for readers interested in television and much more.

“The television and entertainment landscape has changed dramatically in recent years with the arrival of new channels, new platforms and new ways of using content”, said Aldo Vitali, editor of Tv Sorrisi e Canzoni. “With the new version of the magazine we want to offer to readers, often confused and looking for a guide, an authoritative tool to help them find their way through the vast array of television programmes, films, music, books, technology, radio and all the other various forms of entertainment”.

Tv Sorrisi e Canzoni, the undisputed leader in its segment, will have a new editorial approach, strengthening its ability to identify and satisfy the interests of its readers.
The magazine is divided into three distinct sections:

• show news, with the most important news of the week
• services, with more extensive and in-depth articles;
• guides, featuring reviews, reports and suggestions for “consumption” and dedicated to main themes of the magazine: TV, cinema, music, web, technology

In particular, the TV Listings section, which will remain the fundamental reason for buying the magazine, will guide readers through the programmes: in fact, the classic schedules will be supported by a new double page highlighting the best programmes selected by the editorial staff: over 100 viewing suggestions every week.

Through the innovations on the web site Sorrisi.com and on the social networks Facebook (http://www.facebook.com/tvsorrisi) and Twitter (@tvsorrisi), Sorrisi will gather comments, reports, reviews, and identify new trends in audience taste. Among the various activities, the special initiative “Ho voglia di Sorrisi” (I want smiles) will be available: with a picture taken with a webcam or smartphone and uploaded to the dedicated mini-site users can become part of the magazine’s show.

Bol.it, the Mondadori Group’s online mediastore with over 9 million products in the catalogue, is launching – to coincide with the start of the new school year a ” School Special “, a new section where you can buy all of the textbooks adopted by middle and high schools for the year 2012/2013.

Thanks to an agreement signed with AIE (the Italian Publishers’ Association) Bol.it users can access the complete list of books adopted by all Italian schools: an interactive map of Italy allows users to easily order the texts, selecting the school and indicating the class involved.

Thanks to this service parents and students can enjoy a number of benefits, including the avoidance of the traditional queues at bookstores for the purchase of texts, payment on receipt and receive the books at home or at one of 80 affiliated bookstores.

In addition, for purchases of over €49 Bol.it will give a dictionary, either Italian or English, and a €5 voucher to spend on Emporio Mondadori items or other articles of stationery or school accessories.

The service will remain available for the entire school year in order to encourage even last minute purchases. For orders of over €19 euros delivery is free.

From this month Flair will also be available in Germany, thanks to the licensing agreement between Mondadori and Mediengruppe Klambt, a leading publisher consumer magazine market.

First magazine to cover fashion and interiors in a single upscale title, Flair Fashion&Home is an exclusive upscale title aimed at trendsetting readers interested in style.

“We are delighted with this new initiative with Mediengruppe Klambt, the partner with whom we have already successfully published Grazia in Germany,” declared Zeno Pellizzari, Mondadori’s head of International Activities. “This operation will further strengthen the positioning of our International Network in the German-speaking market, one of the biggest magazine markets in Europe,” Pellizzari concluded.

“With the launch of Flair Fashion&Home, we will broaden our magazine portfolio with another exclusive brand, thus continuing to implement our expansion strategy.” declared Lars Joachim Rose, Chairman of the Klambt publishing group. “I am very happy to further expand our excellent relationship with Mondadori through the launch of this magazine”, he concluded.

Flair Fashion&Home is destined to become a point of reference in Germany among women’s magazines by responding to two of women’s great enthusiasms: fashion and interiors. The magazine, which will always have two covers – the first dedicated to fashion and the second to the world of living – handles its subjects in a sophisticated and original way. Characterised by an outstanding visual impact, its quality, exclusive and detailed approach, the monthly will also always include sections on beauty, wellness and a ‘save the date’ feature for unmissable appointments for films, music and books.

The monthly, which has a target circulation of 100,000 copies, is on sale in Germany and German-speaking Switzerland. Marking the launch of Flair Fashion&Home the title will have a particular packaging to capture the attention of readers.

Donna Moderna, the weekly magazine directed by Patrizia Avoledo and Cipriana Dall’Orto, returns to the streets with “Experience Store”: five days of casting, cat-walks, make-up, cooking and do it yourself classes, shopping and evening shows with Geronimo Stilton targeted for the young ones. This year, at the ‘”Experience Store” Pangea Onlus Foundation will be present with a recreational and creative lab where children and parents can play and support the project “Casa Pangea Piccoli Ospiti” (Pangea Home for Young Guests).

The first two towns for the ’“Experience Store” second edition are Cesenatico, from June the 20th to the 24th and Palermo, from July the 11th to the 15th. The tour, which will continue in September in four more important Italian cities, will give people the possibility of getting to know Donna Moderna from close up, its service philosophy, its vocation for social responsibility and its glamour.

The concept
This event by Donna Moderna will be a unique occasion to transform the magazine into a live appointment, each day from 4 pm to 10:30 pm, with self-esteem and fitness classes, debates, make-up, do it yourself courses and presentations, in an exclusive Academy. Inside the structure “shape” designed by Corradi, a large space will be reserved for stores in which products by famous brands will be exhibited after having been selected by the magazine and proposed with a personalized consultancy. The outside patio will host in a dedicated area the “editorial staff lounge” where Donna Moderna and Wellness magazine journalists and the Donnamoderna.com team, involving the public actively, will work “live”, showing how the magazine is created, from fashion reports to beauty related articles, from do it yourself to cooking columns. Moreover, the website will be updated in real time. Visitors will attend entertaining workshops with meetings on style, beauty, wellness and current affairs.

“Casa Pangea Piccoli Ospiti”: a social project for children
“Experience Store” is not only a territory-related project of a magazine. It promotes also an important charity project, born from the cooperation between Donna Moderna and Pangea – a no profit organization working to improve the economic and social development of women and their families – to help children and their mothers who suffered or witnessed domestic violence to regain self-esteem and trust in the future, to start living and growing again. Businesses and the public taking part in the activities organized by ’“Experience Store” will contribute through a fund, to give them concrete support.

“I have great faith in this experience in the streets a lot. It allows us a one to one meeting with our readers: first of all the possibility of listening to them, but also of offering them a chance to express themselves, to ‘play’ during our castings, to make both small and big everyday dreams come true, to receive our greetings and advice, to experiment with emotions, all the services Donna Moderna offers. We have put together thousands of activities: and I want to invite everyone to participate, to let emerge their creativity, their glamorous dream and to do some personalized shopping’. Dear readers, please take advantage of this!”, Cipriana Dall’Orto, co-director of Donna Modern sais.

“The ’Experience Store’ is a mixture of different channels: press, internet and territory”, Angelo Sajeva , President and CEO of Mondadori Pubblicità declares. “It is an innovative idea which allows our advertising clients to relate with the final consumer but also to develop activities supporting local points of sale. Companies are more responsive to this kind of initiative, having understood their potentials from the beginning”, Sajeva concludes.

Donna Moderna’s “real women” castings
After one year from the launch of Donna Moderna’s castings, more than 30.000 girls are now candidates to become the new protagonists of the magazine’s fashion and beauty reports, which are always attentive and close to women.
Again during this year’s edition of ’“Experience Store”, it will be possible to take part in Donna Moderna’s selections: every day from 4 p.m. to 7:30 p.m. in the outside lounge of the ”Experience Store” a real set will be fitted out, where a photographer will immortalize the candidates, the magazine’s potential models. A great novelty for this year: mums may be accompanied by their children, for a special defilé which will take place inside the “Experience Store”.
The editorial staff will select the ‘real women’ and the kids who will participate in the final cat walk at every stage and live the magic of fashion under the eyes of the public.

Donnamoderna.com’s ”Internet Lab”
Donna Moderna’s web site will be present at the “Experience Store” with the “Internet Lab”, an area dedicated to the online world in which the Donnamoderna.com’s team will show how to use some of the interesting tools of the site – among which the widget to try out new looks ( hair cut and make up), and the test to find out which is the ideal diet to get back into shape before summer – and where one can contribute to the making of a book with the initiative “Amica in 6 parole”, (Friend in 6 words) by writing a thought or a tweet on http://ty.donnamoderna.com/amicainseiparole.
Moreover Donnamoderna.com has organized a photographic game to let the people of the town share in even more in the places which will host the ’”Experience Store”: it is sufficient to download the Instagram application and start taking pictures of the tows, people, foreshortenings, monuments and breathtaking views. The best images will be collected in an online show and the most talented photographers will receive many surprises
For more details, please see http://ty.donnamoderna.com/experience-store.

Partners
For the Cesenatico stage many important and qualified brands have contributed to the “Experience Store”, from different merchandize categories: for consumer goods, Eridania with Truvia and PoolPharma with MG. K Vis Idrosalino Energetico; for home appliances: Franke and TVS with the wide range of cooking product; for fashion Golden Point, Original Marines and Piazza Italia; Stroili Oro for jewelry and accessories; for beauty and body care products Biotherm; car partner Skoda.
Technical sponsors of the initiative Leuci, branch of Gruppo Relco-Lighting Concept, and Hannspree, with the LED TV series SE line.

From tomorrow the new Panorama will be on newsstands The Mondadori newsmagazine, edited by Giorgio Mulè, has been completely transformed, both in its news approach and layout, to interpret in a modern and surprising manner the profound changes underway in the media world. And there are five key words that define the new magazine: selection, authoritativeness, originality, multimedia and positive.

YOUR OPINION IS A FACT
The new Panorama interprets news with a different perspective and with a new slogan: “La tua opinione è un fatto”, establishing a direct dialogue with its audience.
The magazine, which for 50 years has given an account of the events and the people of Italy, will provide all of the facts that are eliciting ideas and all of the ideas that can be become facts, establishing itself as an open system of communication, capable of stimulating discussion and debate. The new Panorama will be a magazine to discover, read, comment, share and navigate: a multimedia platform that compares different views, embracing all communication channels, from print to the web and from tablets to mobile.

“The new Panorama is a perfect demonstration of the ability of a newsmagazine to reinvent itself by intercepting new needs,” said editor Giorgio Mulè. “But it also shows the reason for and the central role played by a weekly current affairs magazine like Panorama in satisfying the needs of readers who are increasingly confused by the bombardment of news.”

THE MAGAZINE’S NEW SCOPE
Panorama will be clear, rational and never predictable, starting with the new logo and cover, with a layout that enhances the play off between black and white spaces and images.
The newsmagazine will be markedly different from what it has been, even in its internal structure, with a completely renovated organisation of the pages, divided into four sections.
The change is immediately noticeable from the Sommario (contents page) which, as a guide to the week, accompanies and stimulates the reader’s appetite with a trailer of 500 characters of everything that is relevant.
The magazine continues with Scenari (scenarios), a fast-moving succession of articles on key facts from both Italy and around the world, exclusive news about the economy, technology and society, and Punto (point), mini-editorials in which Panorama recounts the news, in line with forms of brief, tweet-style communication.
The core of the magazine is a 40-page section of extensive coverage of the most important events, which incorporates the rigorous investigative activities that have always distinguished Panorama by prestigious staff writers and a number of contributors.
The new Panorama will also dedicate special space to ideas and culture: the Visioni (visions) section brings together ideas, reflections, controversial opinions and surprising reviews, with an unusual approach to and a novel treatment of exhibitions, films and music. This is followed by Modi (fashions), in which Panorama identifies new trends, suggests experiences, and opportunities for living and leisure.
The final part of the magazine is Incipit (opening), a section in which a writer re-interprets a news story in the form of the first pages of a novel.

The revolution of Panorama goes hand in hand with the renewal of the site, which will provide even more immediate news, focusing on a strong presence of mediamedia content, interpreting news to be shared with the speed and the language of the web. Panorama.it will be a news resource unlike any other, thanks to background reports and an ability to propose and tell stories.

Web: www.panorama.it
Facebook: facebook.com/panorama.it
Twitter: @panorama_it
Hashtag #nuovopanorama