Business

Grazia.it is a fashion stylist for Go Try It On, the online community where users can exchange ideas and advice about their look in real time.

The Go Try It On (GTIO) app, leader in crowd-sourcing fashion trends on the iPhone, allows users to take a photo, share it online and get immediate feedback from friends and other members of the community. GTIO is therefore the point of reference for all those who want to get or share ideas about style and fashion.

GTIO, which already boasts over 12 million opinions posted by members of the community, which is made up 80% by women, a 30% international audience, has opened the platform to brands which has allowed Grazia.it to become part of the community and to get in contact with members to share and exchange ideas and advice about fashion and trends in real time.

Grazia.it, which is GTIO’s first publishing partner in Italy, in the role of fashion stylist, will respond to requests for comments in Italian and in English and will be active with its own feedback on the GTIO iPhone app, which as to date recorded 300,000 downloads.

“With GTIO Grazia.it brings fashion closer to the users who want to share their passion for elegance and style. And from this perspective the partnership with GTIO is fully in line with the philosophy of Grazia.it: style is a passion to share. Anyone who is part of the GTIO community and wants to exchange ideas about their look, from today can rely also on advice from Grazia.it,” declared Vittorio Veltroni, Digital General Manager of Mondadori. “GTIO is an excellent example of how to combine in an unconventional way quality digital content, fashion and a social dynamic, and we are delighted to be a part of this innovative project,” Veltroni concluded.

“We are delighted that Mondadori, one of Europe’s leading publishing groups, has asked Go Try It On to make a contribution, with Grazia.it, to the content of our community,” declared Marissa Evans, CEO, GTIO. “The agreement will enable us to expand our list of prestigious partners, the features of our community and to get in contact with users and the world of Grazia.it”.

Mondadori has joined forces with Flipboard, the world’s first social magazine for the iPad, to make content from Grazia.it, Grazia.fr and Graziadaily.co.uk available on Flipboard. International fashion and style aficionados can access the three language versions of Grazia in Flipboard’s Content Guide, where the publications are featured this week.

Flipboard, named Apple App of the Year by Apple, allows readers to discover, browse and share digital content that has been optimised for iPad for an unparalleled reading experience. Additionally, they can to flip through news, photos, videos and friends’ updates on Facebook, Twitter, Google Reader, LinkedIn, Tumblr, 500px, Flickr and Instagram.

From today the section featuring Flipboard’s recommended titles provides access to a range of digital content from the web sites of Grazia Italy, Grazia France and Grazia UK.

Mondadori is the first publishing group in Italy to work with Flipboard and Grazia the first digital women’s title in Italian to be present on the app.

“We are delighted to be working with Flipboard which will enable us to make Grazia.it accessible to users of the app that Time included among the 50 best inventions of 2010,” declared Vittorio Veltroni, general manager of Mondadori Digital. “Flipboard has recorded 4 million downloads across the world for the iPad, generating 600 million flips per month, a figure that is destined to rise. Grazia.it will then be available to an increasingly large audience, and audience that combines its passion for fashion with shopping, as well as socialising,” concluded Vittorio Veltroni.

“With Grazia Flipboard readers can access the content of one of the brands that is synonymous with fashion and style in Italy, France and the United Kingdom,” claimed Christina Mace-Turner, head of partner strategy at Flipboard. “For the first time, we are integrating content in three different languages, a first step in customizing the Flipboard experience for our readers around the world.” Mace-Turner, concluded.

Mondadori has announced the launch of “BOX FOR YOU”, a line of packaged gift sets featuring ideas for leisure for fans of taste, wellbeing, arts & culture, nature and passion.

“With this initiative Mondadori enters the market for gift box sets that is evolving very rapidly also in Italy, and showing a significant rate of growth,” explained Renato Rodenghi, chairman and managing director of Mondadori Direct. “BOX FOR YOU is also a further demonstration of the capacity of the Group to diversify its offer to meet the needs of new targets with a business that covers the entire value chain of the product, from the design, development and production of content, to the production and distribution of the product”, Rodenghi concluded.

“BOX FOR YOU”, which is on sale at the 600 outlets of the Group’s network (Librerie Mondadori, Edicolè, Mondadori Multicenter, Librerie Mondadori Junior, Librerie Gulliver and the Mondolibri shps) and on the web site Bol.it, features a wide choice of structures across the country, so that customers can decide the destination they prefer.
The box contains an extensive catalogue of offers, with photos, written descriptions and practical information, that can also be accessed online (www.boxforyou.it), and a thematic book (taste, wellbeing, culture, nature and passion) that brings together exclusively for “BOX FOR YOU” “101 ideas” for the best way to spend your leisure time. Inside there is also a pre-paid voucher and a book of discount coupons and benefits for Mondadori products and services.

The series is made up of 9 different box sets (for 1 or 2 people, with or without an overnight stay):

• “Delizie del palato”, for those who love to organise trips out of doors in the search for the tastes of Italy;

• “Viaggiare con gusto”, a weekend of wine and food;

• “È ora del relax!”, when you want to pamper yourself after the stresses and strains of the week;

• “I percorsi del benessere”, to relax both body and mind at some of Italy’s most fascinating locations;

• “Il fascino della cultura” and “Weekend culturale” to visit the main cities of art;

• “Oasi di pace” and “A contatto con la natura”, for those who want to escape the traffic and enjoy the greenery of the countryside and some fresh air;

• “Evasione romantica”, the ideal romantic getaway.

“BOX FOR YOU” has a special “Booking Centre” for clients who choose, from the catalogue or online at www.boxforyou.it, a trip with an overnight stay, by telephoning 199.11.99.88 or sending an email to prenota@boxforyou.it, to make a request. If the trip selected is not available, an alternative will be suggested, along with all the necessary information. Those who select a day-trip, can contact the structure selected directly.

Sale&Pepe, Italy’s leading upscale cookery monthly, has created Sale&Pepe Kids, the first magazine for parents and little chefs.

On newsstands from Saturday 26 November, Sale&Pepe Kids is a fun magazine where food preparation is treated as something to enjoy and where both young and old can let their imaginations roam in the creation of new recipes and enjoying working in the kitchen together to prepare simple dishes.

“For Sale&Pepe a passion for cooking and food has always been a fundamental characteristic and with this new title we want to try to involve also children who, through interacting with their parents, can become more familiar with the art of cooking while also having fun,” declared Laura Maragliano, the editor of the magazine.

Easy to read and to consult, with a wide range of evocative photographs where children are the protagonists, Sale&Pepe Kids provides easy, quick and fun recipes, advice about books and films for children, initiatives from the world of food with reference to children and a column dedicated to games and utensils for little chefs. There is also a page of news and information about the courses of the Cook&Books Academy at the Mondadori Multicenter in Piazza Duomo in Milan.
In particular, Sale&Pepe Kids offers to both kids and their parents sections such as Ne voglio ancora (I want some more), with a complete list of recipes to appreciate with appetising ideas even ingredients that are not so popular with kids; Questo l’ho fatto io (I made this) which provides step by step instructions on how to prepare tasty and amusing dishes for children, and Fatto con loro (Made with them) where children and parents can prepare a wide variety creative food, both sweet and savoury.
In the Giorni speciali section, Sale&Pepe Kids offers a rich selection of ideas for games and recipes for parties and special occasions, such as Christmas and birthdays: Aspettando Babbo Natale also features suggestions and ideas for decorative solutions, to be eaten or to decorate the Christmas tree.

Sale&Pepe Kids is on sale at newsstands from Saturday 26 November in bound format with 100 pages and with a cover price of €4.50.

Panorama Travel, the monthly edited by Giancarlo Pini, will be on newsstands from tomorrow, Friday 21 October, with a completely new look.

Since its launch a point of reference for travel and lifestyle enthusiasts, Panorama Travel is changing its philosophy, approach and editorial line: to spectacular images and the most original destinations, it is now adding a more practical approach, shorter trips and useful and detailed information, making it a magazine not just for dreams, but also to “consume”.

Right from the cover, with a new logo, a more immediate and usable layout, and the claim “Don’t give up your dreams”, the radical transformation of the magazine is evident, an attempt to evoke desires and to render them realisable. Consequently, also the proposals of the new Panorama Travel have changed: itineraries and concrete suggestions with a wide range of prices and “ready to use” ideas for weekends and locations, more space for the more modern types of travel, shopping, cooking and wellbeing.

Moreover Panorama Travel will be “fully tested” and verified by the editorial staff to guarantee the maximum reliability of a magazine that wants to be a trusted product for its readers, an indispensible accompaniment for travellers on all sorts of trips, with descriptions of destinations that are exactly as they are.

For the launch of the new Panorama Travel a communication campaign has been put together (creativity by the agency Hi! Communication), and planned for radio, newspapers and magazines.
The new Panorama Travel will be on newsstands from 21 October with the launch price of €2.50.

From 31 October Maria Elena Viola will be the new editor of Tu Style.

Maria Elena Viola, 42, was born in Perugia and has a degree in modern literature. She joined Mondadori in October 1999 and was involved in new editorial projects before being appointed, in April 2008, deputy news editor of TU, which became Tu Style in 2009, after a complete overhaul of the formula.
Viola began her career at Universo, where she worked on the children’s title Magazine and the weekly Viversani&Belli. After also working on a number of women’s titles, including Anna and Amica, in 1997 she moved to Gruppo Editoriale Futura where she worked on the monthly Maxim.

The company wishes to thank Marisa Deimichei for the work she has done over the years always with great passion and professionalism.

From this month Grazia is also present in Bosnia-Herzegovina and in Macedonia, published under licence by Color Press Group, the leading publisher of trade and consumer magazines in southeastern Europe. The company, which is based in Serbia, has a portfolio of over 84 titles, including international brands such as Hello, Joy, FHM, Economist and Intelligent Life.

The two new monthly editions of Grazia are aimed at readers interested in fashion and style, thanks to an innovative formula and an up-scale offer.

These two new launches, which take to 18 the total number of editions of the magazine published around the world, will reinforce the presence of the “Grazia International Network” in the Balkans, following the successes achieved in Bulgaria, Serbia and Croazia, the latter also published in partnership with Color Press.

“The continuing expansion of the Grazia International Network is, for us, further proof of the uniqueness and the appeal of the editorial concept of our brand which, in just six years, has become an international point of reference, even in a difficult economic context like the current one,” commented Zeno Pellizzari, head of Mondadori’s international activities.

“The collaboration with Mondadori is an excellent example of how an international brand like Grazia can be very successfully launched also in minor markets,” commented Robert Coban, CEO of the Color Press Group. “Just one year after our first agreement we have already published three editions and I am sure that our collaboration will not only continue, but will be reinforced in the coming years,” Coban concluded.

A special team of fashion bloggers, an unusual “bubble” structure and a tram that travels through the Fashion District. These are the ingredients of the Grazia.it contribution that from today will cover all of the fashion shows, events and the most exclusive parties of Milano Moda Donna.
The web site of the women’s weekly edited by Vera Montanari will provide live coverage of the main events thanks to a special team of glamorous international fashion bloggers and the correspondents of the 15 titles of the Grazia International Network. The Grazia.it team will give readers, in real time, text and pictures from the backstage areas and parties, “tweeting” live comments and creating a weblog of the entire event.

Along with Tamu McPherson, head of Grazia.it, the team will move for the entire duration of the fashion week to a special “transparent bubble” structure, located in Piazza del Carmine, which will be the nerve centre of the operation and the perfect location for events, initiatives and to share the emotions and passions of the world of fashion.
The special Grazia.it tram will run on the streets of the Fashion District and give readers the opportunity to climb on board the site’s mobile editorial office made up of 10 workstations equipped with WiFi and supported by the Samsung Galaxy Tab, the technology partner of the initiative.
An “IT Girl for a day” contest will be organised on board the tram exclusives open to the authentic fashion addicts who follow Grazia.it.
Along with the Grazia.it fashion editors, the “IT Girl for a day” winners will have the possibility of posing for a special photo shoot, with the support of special make-up by Maybelline NY. Information about how to take part in the contest on board the tram can be found on Grazia.it.

Also, from today, Grazia.it will launch on the site its IT Manifesto, an authentic Decalogue, outlining the fundamental principles that, day by day, underscore the content and structure of the site. The ten points in the IT Manifesto will be published on Grazia.it during the fashion week.
The presence of Grazia.it at the fashion week will include the creative collaboration of the Macs Iotti studio and feature graphic design by Daniele Costa and copy strategy by Tita.

The fashion week sees the return of the Milano Fashion Design, initiative promoted by the Mondadori Group with its celebrated titles Grazia and Interni and with the patronage of the City of Milan municipal council.

After the success of the previous editions, from Wednesday 21 to Sunday 25 September 2011, the spotlight will be on Piazza Liberty, in the heart of the city’s shopping district, where more than 20 fashion labels will present their latest collections with performances and special events.
Milano Fashion Design opens the doors of fashion to the general public, giving normal citizens an opportunity to enjoy spectacular fashion presentations and to enjoy an unmissable show featuring a range of new proposals every day.
All the events will take place at the Fashion House, a specially built stage in the centre of Piazza Liberty, designed by Michele De Lucchi in cooperation with Matteo Vercelloni.

Milano Fashion Design will be officially opened on 21 September by Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, who declared that: “Milano Fashion Design is an exemplary expression of the contamination of fashion and design. Two qualified interpreters of made in Italy style, Grazia and Interni, will bring fashion to the street providing their know how in producing innovative performances in the heart of the city. With this initiative, now in its third edition, fashion becomes a show to be enjoyed by the general public, for all the citizens of Milan,” concluded Sajeva.

The programme
From 21 to 25 September, from midday until 8 pm, there will be alternating performances in Piazza Liberty by: Accademia del Lusso, ALV Andare lontano Viaggiando, Brema, Camomilla Milano, Cannella, CHÉRIE, Conbipel, Diegom, Eightsin, Il Gufo, Kokka, Luciano Soprani, Mabrun, Malloni, Naturino, Nenette, Paolo Casalini, Rifle, Swissies, Triumph, Woolrich and Yes Zee.
And again for this edition, the main feature of Sunday will be KID’s wear.
The make-up and hair artist area run by Maybelline NY and L’Oréal Professionnel will be visible to all. In fact, Milan will be able to watch highly professional make up artists and expert hair stylists at work. Every morning the professional make-up teams from Maybelline NY will share with the visitors of the Fashion House the experience of a model look and between one performance and another offer make-up lessons.

Special events
There is also something new for young people who dream of a future in the world of fashion: for the first time, at the Fashion House, there will be a show of creations by emerging talent from among the students of the Italian branches of the Accademia del Lusso (Wednesday 21 September at 5 pm).
On Thursday 22 September at midday, the boatbuilder Fiart Mare will present a preview of the Epica 58 and Seawalker 33 models, with a discussion, moderated by Paolo Liguori, on Italian excellence in fashion, design and boatbuilding, in collaboration with Interni on Board.
On Friday 23 September from 7 pm, R101 will be the star of a special evening, in collaboration with Peugeot, thrilling the audience with music, entertainment and guest stars. Chiara Lorenzutti, the voice of R101, will also present the fashion performances.
Banca Intesa will promote an original event that will take fashion into an unusual context and great design, a new flagship store. In fact, on Friday 23 at 2 pm Yes Zee will present a preview of their performance at the new branch of Superflash in Via Torino 21.

The partners
Milano Fashion Design has been realised with the support of Peugeot (main partner), that will make five courtesy cars available for the protagonists of the initiative and present a preview of the model from the limited series Asphalt.
Motorola will introduce the audience to the new tablet XOOM, ATRIX smartphone and GLEAM telephone, while Cadey will present its anti-oxidant cream Staminaline to the people of Milan. Also on the occasion, Dr Scholl will launch it new Pocket Ballerina Party Feet. The watchmaker Ice Watch will be on the Fashion House stage with its latest range in original packaging.
The Fashion House will be furnished by Calligaris with the following products: a Basil chair, a Anais chair, a Lib bookcase, a Timeless sofa, a Tower table. The catering will be managed by Visconti Banqueting. The tent-structure of the Fashion House is by Tensostend.

Milano Fashion Design is an event produced by DPR Eventi.

On newsstands from tomorrow – 15 September – Donna Moderna Wellness, a new monthly from Donna Moderna.
The magazine, edited by Patrizia Avoledo and Cipriana Dall’Orto, is the first popular magazine dedicated to the ecology of mind and body. In fact, the title will respond to the increasingly common need to find a healthy and harmonious lifestyle to maintain your health and take care of yourself in a gentle manner by exploiting the personal resources that all of us have.

“Donna Moderna Wellness is the result of the evolution of Donna in Forma,” explains editor Patrizia Avoledo. “We are fed up with making sacrifices, at the table or in the gym, and the resulting frustrations. Today everyone is looking for an integrated lifestyle, with an appetising but healthy diet, constant and pleasurable movement, sound sleep, the use of non-aggressive therapies and a psychological balance to help us stay well,” Avoledo continued. “We are used to listening to our bodies only when we are not well. We have turned this perspective on its head: we listen to what our bodies and minds are telling us about our wellbeing,” the editor concluded.

Donna Moderna Wellness is divided into five sections: ‘You are what you eat, ‘Get moving, ‘Discover real beauty, ‘Take care of yourself, naturally’ and ‘Create your fashion’.
Great attention is given to advice concerning bio diets, the latest trends in physical exercise and beauty facilitated also by soft treatments. Extensive space will also be given to natural approaches to prevention and health care, once a niche interest but now an authentic market area in expansion.

“Today’s women want the truth, about products, about news, about advice,” claims Cipriana Dall’Orto, co-editor of the magazine. “In line with the new Donna Moderna, which has made this ‘truth’ its rallying call, Donna Moderna Wellness will dismantle commonplaces and bad habits. So we will audaciously swim against the tide, for example, by not talking about diets and calories, or obsessive search for a type of beauty that ends up making everyone the same. Rather, we will help, dare we say we will ‘educate’, women to find a lifestyle that fits them and that takes account of their real needs, without false myths or illusory expectations. And all with the help of qualified experts,” concluded, Dall’Orto.

Donna Moderna Wellness will launch with a very modern design that is essential and where colour is used to highlight the different topics. It will not use stock photos, but candid photos of celebrities in their ‘real moments’ in order to exploit that mischievous game of identification and consolation that women like so much.

“As happened with the evolution of Donna Moderna also with the new Donna Moderna Wellness, the attention and interest of advertisers has been very high and the results in terms of advertising significant, declared Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità.“The first issue will include some 63 advertising pages, 55% more than last year and with double the revenues. We are extremely satisfied also with the results for subsequent issues, which are ahead of our expectations,” Sajeva concluded.

The staff of Donna Moderna Wellness will include a ‘ecopass stamp’ for discoveries and products particularly effective for the mind and body.
Special columns will also be introduced for what’s new and the need to do, in just a few minutes, something “good” for yourself.
The central. Four-page insert, features a quick and useful mini-course to discover how your mind and body react to certain situations, immediately, after a month, after a year; for example, “What happens …”, if you smoke, sleep well, eat too much and many more.

Donna Moderna Wellness will be a monthly supplement to Donna Moderna from Thursday 15 September.
In support of the launch of the magazine a campaign has been planned using various media: Mondadori magazine, the web, social networks and POS.