Business

In the Devoto-Oli Le Monnier dictionary you will find the Italian of Dante and digital natives, the latest jargon of economists and the most colourful expressions in dialect: from papello to green economy and from lungi to pescetariano. An Italian dictionary is a meeting point where all Italians ought to be able to recognise themselves, a place where the specialised terminology of the scientist can live with the neologism of journalists, the slang of youth, the formal language of literary tradition, the dialects of the different regions and loan words imported from around the world.

The Devoto-Oli is the ideal dictionary for all those who want to have an appropriate control over how they express themselves and use the language on a daily basis and who want to stand out without showing themselves up. A tool that, when used as necessary, makes all the difference.

This is the start of the promotional campaign for the 2012 edition of the ground-breaking Le Monnier dictionary.

The claim developed by the Turin-based advertising company INEDITHA is The 2012 Devoto-Oli: you can tell who uses it. The three “subjects” use a number of polished expressions (chiedo venia, calende greche, sollucchero), in contexts that are familiar to everyone, for example a jokey message between colleagues on an iPad during a meeting; a graffiti message on a wall to a girlfriend and a note left on a windscreen with apologies for damage caused (Chiedo venia per aver urtato la sua macchina).

The campaign will run at 125 Mondadori Franchising and Mondadori Retail outlets around the country and is aimed at the end-user with a view to encouraging purchase: to teens, students, families, to those who study, read and work with the language and not only professionals, teachers and intellectuals.

100 Mondadori bookstore franchises and 25 Retail outlets will have totems, double-sided flags, change machines and promo-card at cash desks and the windows of the outlets will be dressed featuring the three subjects. At both networks monitors will show the campaign video and inside the Mondadori Multicenter in Piazza Duomo in Milan, there will be a giant panel with one of the three subjects.

The campaign will also run in the specialised educational press (Tuttoscuola), in la Repubblica newspaper, the magazines of the two bookstore chains involved in the campaign and, with banners (leaderboards and skyscrapers) on the Ibs, Libraccio and Mondadori Education websites.

The 2012 Devoto-Oli
The 2012 edition of the Devoto-Oli Le Monnier dictionary includes 350 new words, 150,000 clear and exhaustive definitions; 40,000 locutions and clearly indicated expressions; 3,240 two-colour pages; constantly updated scientific terminology, with neologisms such as Evo-Devo (evolution of development), cisgenico, psicocorporeo and mineralogramma.

The selection of new words – that provides a clear indication of the evolution of the language, and that includes the expressions of digital natives, the jargon of economists and a range of current expressions – great importance is given to dialects and foreign loan words. Among the 350 new items included in the new edition are those related to ecology, from current affairs and politics, the world of business and finance, the jargon of TV and newspapers, and the world of youth, from new technologies, fashion and new trends, as well as advertising.

The dictionary is available with a multi-platform DVD-Rom (Windows, Mac and Linux) – that can also be used on an Interactive Multimedia Board, which as well as containing the entire up-dated version of the Devoto-Oli, also includes a dictionary of synonyms and antonyms – and with an annual licence for online consultation, that provides access to the dictionary from any computer in any location.

Finally, the mobile version is available from the Apple Store with the App universale of the 2012 Devoto-Oli for the iPhone and iPad.

Mondadori and Amazon today announced an agreement which will make more than 2,000 e-books published by the Mondadori Group available to Kindle customers. Customers across Europe will be able to buy Mondadori books through Kindle stores on Amazon.co.uk, Amazon.de and Amazon.com.

According to Mondadori, the Mondadori, Einaudi, Sperling&Kupfer and Piemme publishing houses will offer thousands of e-books to Kindle customers in Europe from Kindle Stores. In addition, Mondadori expects to add another 1,000 titles by Christmas for readers to enjoy, including all of the new titles planned by each publishing house in the coming autumn-winter season.

The Mondadori trade catalogue includes more than 10,000 titles, and in addition to many backlist titles all of the Group’s most important new titles have been launched simultaneously in print and digital formats since last January.

“For Mondadori, working with Amazon to make thousands of e-books available to Kindle customers is an important step forward in the Group’s digital development strategy,” Maurizio Costa, deputy chairman and chief executive of Mondadori. “After a year of studies and experimentation, we expect 2012 to show great acceleration of e-book sales in Italy. E-books have tremendous potential in our country and I expect them to be a major part of our business going forward,” Costa continued. “Mondadori aims to play a driving role, making available to readers by 2012 more than 8,000 books in digital format and we are excited to work with Amazon to take this step”.

“One of our top priorities for Kindle is increasing selection for our customers in all languages,” said Greg Greeley, vice president, Amazon EU. “We already offer customers in over 100 countries thousands of foreign language titles. Now, together with Mondadori, we are excited to bring Italian-language titles to Kindle readers in Europe from Amazon.co.uk, Amazon.de and Amazon.com.”

Gruner+Jahr/Mondadori has launched a new product with the Focus brand in the Italian magazine market dedicated in particular to children who love animals.

The title is called Focus Wild and the monthly makes its first appearance on the newsstands on Tuesday 26 July. The magazine is edited by Vittorio Emanuele Orlando, head of the children’s and young people’s area of Gruner+Jahr/Mondadori (Focus Junior, Focus Pico e Focus Geronimo Stilton).

Focus Wild is aimed at children between the ages of 10 and 14 with a passions for the world of animals in general. The new title is divided into two main areas: the first is the section entitled Mondo, where readers can admire high quality images and reports about animals and their behaviour, interviews with well known personalities and a range of interesting curiosities. The second section, entitled How-to, features pages dedicated to looking after domestic pets.

“With this new product,” underlined Fabienne Schwalbe, managing director of Gruner+Jahr/Mondadori, “the recognised authority of the Focus brand will be able to satisfy the needs of a market that, until now, was not catered for in print. The launch of Focus Wild, with its innovative approach, puts us again in step with the times and tastes of our targets and confirms our absolute leadership in the kids’ edutainment segment.”

“Focus Wild,” added Vittorio Emanuele Orlando, “is a magazine that, as well as presenting the wonders of the animal world, also features surveys and reports on environmental problems and suggests a number of ways in which “you can do something”. In fact there are a great number of kids who are passionate about animals and want to get involved personally. This magazine is for them.”
With 68 pages and in the 22 x 28.5 cm format, Focus Wild will have a cover price of €3.50, and a print run for the launch of 150,000 copies.

The launch of the new title will be supported by a major advertising campaign on Mediaset channels, as well as digital and satellite channels aimed at children, ad pages in both Gruner+Jahr/Mondadori and Mondadori titles and point of sale posters.

Advertising sales are being managed by Mondadori Pubblicità.

By 2012 Mondadori will launch five new international editions of Grazia.
The Grazia International Network (www.graziainternational.com), created in 2005, is a unique case in terms of the rapid development and quality in the offer, in the international magazine publishing industry.

There are currently 16 markets that have chosen Grazia whose unique and innovative formula has enable the magazine to become one of the leading international women’s fashion titles, alongside products from historic giants of magazine publishing such as Hearst and Condé Nast.
For the future, the Mondadori network has given itself even more ambitious objectives: to reach 30 international editions of Grazia by 2015.

“We are proud to have built in such a short time an international network linked to a brand with the quality and authority of Grazia, particularly in the context of a global scenario characterised by profound transformations for the publishing business,” declared Marina Berlusconi, chairman of the Mondadori Group. “This initiative confirms, once again, Mondadori’s vocation to grow in quality publishing,” concluded Marina Berlusconi.

“The most significant characteristic of our system is the high number of weeklies published in some of the most important markets for magazines, including Italy, France, Great Britain, Germany, Russia and Holland,” said Maurizio Costa, deputy chairman and chief executive of Mondadori. “This frequency of our relationship with readers is an extremely important element for the companies that invest in order to reach their public rapidly, with a significant impact on the success of their products in markets with high rates of growth,” concluded Costa.

Through Grazia Mondadori delivers around the world the best of made in Italy fashion and luxury goods, highlighting the excellence and quality of our business system.

In fact the network of Grazia editions generates an overall monthly circulation of more than 6.6 million copies around the world. The magazine is also published in China, Australia, India, the United Arab Emirates, Bahrain, Indonesia, Thailand, Serbia, Croatia and Bulgaria.

GRAZIA GLOBAL CONFERENCE 2011
Today and tomorrow, more than 120 people – including editors, fashion editors, and representatives of the international publishing community and the world of fashion – coming to Italy from 20 countries, will join together for the Grazia Global Conference 2011, an international workshop organised by Mondadori at the Group’s headquarters in Segrate.
The Grazia Global Conference 2011 is an occasion to discuss the key issues facing publishing – from editorial content to digital, branding operations and new advertising solutions – and to reflect on the strengths and opportunities for the further growth of an historic Italian brand.

A number of figures representing some of the world’s leading luxury brands will also participate in the conference, including Diego Della Valle, President and CEO Tod’s; Remo Ruffini, President and Creative Director Moncler; Michele Norsa, CEO and Group Managing Director Salvatore Ferragamo; Gabriella Scarpa, Country General Manager LVMH Parfums & Cosmetiques, President Acqua di Parma and General Manager Dior Couture Italy; Isabella Capece Galeota, International PR Director & Events Louis Vuitton; as well as Marissa Evans, CEO and co-founder of Go Try It On, and Kevin Roberts, CEO Worldwide of Saatchi & Saatchi.

The Special guest of the Grazia Global Conference 2011 is Giorgio Armani.

“THE GRAZIA IT AWARDS”
“The Grazia It Awards”, created by the Grazia Global Conference, is an award given by the editors and fashion editors of the international network for three “must have” items, selected from among the collections of the most prestigious fashion designers.
Giorgio Armani stood out in the IT DRESS category with his Femme Blue collection.
The IT SHOES award went to Bruno Frisoni with his Ballerina model for Roger Vivier. While Karl Lagerfeld won the IT BAG category with his Mademoiselle bag for Chanel.
The three awards, produced by Patricia Urquiola, were presented by Carla Vanni, director of the Grazia International Network.

Abbonamenti.it, the Mondadori internet platform for the management of subscriptions for all of the group’s magazines and other leading Italian titles is now available as an app for the iPad and Android.

From today, users of Abbonamenti.it can download the free app for the new mobile devices and download their favourite magazines, browsing through and reading each issue ahead of the newsstand publication and taking advantage of multimedia features such as video and photo galleries.

It is therefore a practical and effective way of having on you tablet device, at any time and anywhere, the best news, fashion, technology and business titles.

TV Sorrisi e Canzoni, Chi, Casaviva, Donna Moderna, Tu Style, Panorama, Grazia, Economy will be the first Mondadori titles to be available with the new app, but the list of magazines is growing continuously and is expected to cover the Group’s entire portfolio and third-party publishers.
The reading experience is highly intuitive and easy. Once you have accessed the reserved area, it is easy to navigate rapidly between the digital titles you have subscribed to and through the covers of the issues of the individual titles (the most recent and all the back issues).

In order to read the articles more closely, the following features are available:
intelligent zoom on the article being read,
preview of all the pages in the magazine,
interactive contents page for all the articles,
text search for topics,
bookmark the possibility of bookmarking to keep track of the most relevant sections or pages.

With the next release of the application, users will to able buy and manage the portfolio of subscriptions directly on their tablet device.

TeleNav (NASDAQ: TNAV), one of the largest global wireless location-based services providers, and the Mondadori Group, the largest Italian publisher of books, magazines and advertising, today announced the launch of Panorama Drive, a new GPS navigation service for the iPhone. Panorama Drive carries the same brand name as Panorama Magazine, one of Italy’s most prominent weekly magazines and a publication owned by Mondadori. The service is available immediately on the iTunes App store for €3.99 per week and is the only Italian GPS navigation app for the iPhone that can be purchased through a weekly subscription. However Mondadori offers a one-month trial promotion period to allow users to
download the app for free and let them familiarize and appreciate all the features of it for an entire month at no charge.

Panorama Drive is similar to personal GPS devices or in-car GPS navigation systems, but is conveniently available directly on the iPhone. Features include:

• Full-color 3D moving maps with voice and on-screen turn-by-turn driving directions – Just like an in-car navigation system, the 3D maps turn, move and stop along with the driver, while also displaying a realistic image of the streets the driver is approaching and passing. While driving, users get up-to-the minute voice and on-screen guidance, including street names, and will automatically be re-routed if a turn is missed. Navigation can be provided in either landscape or portrait mode.

• Automatic map updates – Users never have to worry about updating new map information or having to pay for map updates. This is included for customers automatically and at no additional charge.

• iPod integration – Customers can listen to music while they receive directions from Panorama Drive. In addition, enhanced iPod controls offer the ability to search through songs, artists, etc.from within the app.

• Shake to Go – For quick and easy directions to their home address, users simply shake their iPhone while using Panorama Drive and the service will launch the route.

• Business Listings/Ratings and Reviews – Users can look up more than five million businesses and services, including ATMs, restaurants, hotels and petrol stations, and easily navigate to them with the click of a button. Panorama Drive also includes business reviews and ratings so that before users head to a restaurant or make a reservation at a hotel, they can see how it was rated and reviewed by other people.

• Speed Limit Display and Alerts/Speed Cameras – The service includes speed limit information and provides visual and audio alerts if the limit is exceeded. Panorama Drive will also alert drivers when they are nearing a speed camera.

• Customizable route options – Users can customize their route types by choosing to avoid toll roads, using pedestrian mode for navigation while walking or setting the map display colors to a “nighttime” mode for easier viewing at night.

• Pedestrian mode – Users can use Panorama Drive for their iPhone to navigate European cities such as Rome, Milan, Paris and more on foot.

“The system developed by TeleNav offers such a wide range of services with such an immediate and user-friendly interface that we had no doubts about the choice of partner for the launch of this new application for our Panorama brand,” declared Roberto Sicardi, Head of Properties of Mondadori Digital. “With Panorama Drive iPhone users will be able to use a new sat nav system that uses the very latest technology and is guaranteed by a highly prestigious brand,” Sicardi concluded.

“Partnering with Mondadori provides TeleNav with an opportunity to share our application with iPhone customers across Italy while leveraging the strength of the Panorama brand,” said Ian Tredgett, director of business development for TeleNav’s European operations. “We are thrilled to partner with Mondadori and look forward to working with them to promote this service with their readers across the country.”

Panorama Drive is available in Italian and includes maps and business listings for 24 Western European countries.

The second edition of “ANTEPRIME – Ti racconto il mio prossimo libro”, an even that offers writers the possibility of presenting their new books directly to the public and organised by the municipality of Pietrasanta, a town of sculptors and artists, along with the publishing houses Einaudi, Electa, Frassinelli, Mondadori, Piemme and Sperling & Kupfer, will be held in Pietrasanta from 10 to 12 June 2011.

At various significant locations around the town – from 6.30 pm until late in the evening – the very full programme will feature a number of both well-established and new Italian and foreign authors.

Last year ANTEPRIME recorded some 15,000 visitors at the 36 encounters organised with authors and this year the programme is even richer, with more than 60 events and on the final evening Ken Follett will take off his bestselling writer’s hat and take to the stage as a musician, playing and singing with his band “Damn Right I Got the Blues”, to entertain the audience in a surprising rock and blues concert.

ANTEPRIME opens to the public the kind of meetings that publishers regularly organise for booksellers to announce and present forthcoming titles. Meetings that are increasingly conducted by the authors themselves and in which they have an opportunity to give an account of the effort and the passion that goes into the creation of a book. On the various stages of Pietrasanta the authors will be accompanied by their editors and will be able to pursue in public the constant dialogue that underpins the relationship between an author and his or her publisher. Some will read extracts from their new books, while others will explain the background or the genesis of their new work. For all of them it will be an opportunity to satisfy a public demand to know more about writers, to answer questions and raise curiosities.

A completely new DonnaModerna.com is now online, with a new design and with even more authoritative content geared increasingly to the users.
An authentic transformation for the Mondadori women’s web portal web which aims to further consolidate its leadership in the panorama of editorial sites aimed at women.

The renewal is exemplified by a more immediate approach that aims to enhance, with particular attention to the world of social media, the wealth of the editorial offer.
“It is a radical change, offering more content, a more evolved graphic look and a schedule that can be modified in real time on the basis of online trends,” declared Daniela Cerrato, head of DonnaModerna.com.
“In terms of numbers, a single figure is enough: a daily average of 213,270 unique users. A pool of users that places DonnaModerna.com in the top position among editorial sites for women and among the top ten in news, and achievement that, in our plans, is merely the starting point for continued development,” concluded Cerrato.

The web site of Donna Moderna – Italy’s leading women’s weekly – consequently confirms its role as the preferred choice also online for women to share experiences and where they can find every day the news and services they need to simplify their daily lives.

“With the new features introduced today we will enhance the possibilities for our clients,” claimed Davide Mondo, managing director of Mediamond. “For us, women users are a fundamental asset, particularly for the key role they play as drivers of consumer spending. And Mediamond once again confirms its position as the leader in this segment of the Italian web market,” concluded Mondo.

The content is organised in 12 thematic channels, with special attention to Beauty, Fashion, Mothers and Cooking produced by a team of web editors, and the News channel edited by the magazine’s editorial staff.
In order to meet the needs of an increasingly demanding audience with little time to spare, DonnaModerna.com offers a dynamic schedule that changes continuously during the day, with services, reviews and surveys. A team of web and social editors dedicated to keeping the site up to date will ensure that every day the most searched issues and subjects on the net will get adequate coverage using sophisticated tools that make it possible to immediately respond to the preferences and needs of users.

The site can also be rapidly and easily accessed in mobile on tablet devices, thanks to a shorter and essential home page and content that has been designed for multi-device use.
The new site also has additional space for video content and above all for interaction with social networks such as Facebook and Twitter. It will be possible for users to share, in real time, all of the content, from leading news stories to fashion tips and advice about beauty products and the best recipes.
Also more interactive, DonnaModerna.com has a variety of innovative and amusing widgets: from a slot machine for recipes to a box for quotations, a calorie counter and virtual make-up.
The community of users will play an even bigger role through comments, forums, blogs and groups that will be increasingly highlighted. The most popular user-generated content will consequently become an added value that will enhance the overall appeal of the site.

Mondadori and Vodafone Italia are launching the first digital newsstand for tablet devices: an authentic aggregator for digital magazines that will provide access to Italy’s best magazines and, with the Bol.it, to more than 110,000 ebooks.

Two markets with great potential side by side: the media industry, which in Italy, between digital and “physical” is worth around €21 billion (Source: PWC “Entertainment & Media Outlook in Italy) and a sector that is undergoing a profound transformation. At the same time, the mobile telecoms sector, currently worth about €21 billion (Source: Deutsche Bank), has been involved in the rapid spread of the most advanced communication services and devices, creating the conditions for the development of new ways of exploiting a vast array of content.

Mondadori and Vodafone, both market leaders, have combined their efforts to offer their customers and readers the most effective way of accessing paid content. The partnership opens the way to an innovative model in which digital editorial content will be made available on all kinds of device (tablets and smartphones), regardless of the operating system or technology.

With this agreement Mondadori and Vodafone will, from the beginning of June, open a digital newsstand with all of Italy’s leading magazines: from the start it will be possible to download for free, on devices running the Android operating system, six digital editions of Panorama, Panorama Economy and Grazia; other titles will be added from summer the weeklies Chi, Tv Sorrisi e Canzoni, Donna Moderna and Tu Style and the monthlies Cucina Moderna, Casaviva, Panoramauto and Pc Professionale.
And through an application for Bol.it – the Italian online bookstore with over 6 million products including books, CDs, DVDs, games and ebooks, Vodafone clients will also be able to access a catalogue of over 110,000 digital books, available at a 30% discount.

Vodafone Italia, which already since last summer has developed solutions to accompany the world of publishing towards a new business model for paid digital content, aims to be the best possible partner for digital media with its portfolio of products that is a model of excellent service with pre and post sales assistance and advice at all points of contact with the client and a network performance that makes them available always and everywhere.

Mondadori’s Digital area, which was created in September 2010 and is focused on the development of the publishing market through technology, is concentrating on the dual effort of creating new areas of business and the digital distribution of magazines, books and the Group’s other editorial products. In addition to its e-commerce and digital multimedia activities, the Digital area has recently added the development of applications for mobile devices.

“In a world in which cultural consumption is increasing and permeating the physical and digital lives of people, ensuring that access to content is easy and ubiquitous is part of the role of a publisher,” underlined Maurizio Costa, deputy chairman and chief executive of the Mondadori Group. “Increasing the value of what Mondadori can give to its customers/readers is at the heart of our development policies, and we are creating partnerships with telecom operators, device manufacturers and the leading internet brands precisely to ensure that customers can have access and buying opportunities everywhere. In this sense, the agreement with Vodafone is an important stage in the construction of our growth strategy,” Costa concluded.

“This agreement with Mondadori is a key element in our strategy,” stated Paolo Bertoluzzo, chief executive of Vodafone Italia, “because it is based on an open and horizontal model that allows us to offer, regardless of the type of device or operating system, not only digital newspapers, but also the widest range of magazines and ebooks. 2011 is the year of the tablet and the spread of these products will encourage the evolution of the business models of media companies. We want to facilitate this process by providing the best solutions in terms of connectivity, service, assistance and payment systems,” concluded Bertoluzzo.

The magazines available on the digital newsstand can be purchased easily and securely with telephone credit and a click, using one’s telephone number and password.
To make access to the digital newsstand and Bol.it simpler for customers, an application will be pre-installed on tables and available from “Vodafone Apps” where all applications of Vodafone and its partners (magazines, Bol.it, and newspapers) can be downloaded directly onto any device.

“Matrimonio-reale” is the special site created by Mondadori to follow one of the most anticipated events of recent years: the wedding of Kate Middleton and Prince William.

On Friday 29 April, at Westminster Abbey in London, the second in line to the British crown will get married and by logging on to www.matrimonio-reale.it you can get live coverage of this extraordinary event, made even more special by the participation of Alfonso Signorini, who will comment on some of the most significant moments.

On the day of the wedding the site will provide live streaming coverage, from 9 am to 2:30 pm (CET) of the entire ceremony, following the procession minute by minute, the street parties and the happy couple as they make their way to Buckingham Palace. The coverage will also be enhanced with live blogs and photos taken in real time by a special correspondent in London.

www.matrimonio-reale.it will allow all enthusiasts to watch step by step the arrival of the big day with special content, reports about the story of the couple and contributions from Donnamoderna.com, Chi, Cosmopolitan.it, Grazia.it, Panorama.it and Bol.it with video snapshots by Alfonso Signorini reading extracts from the book La favola di William e Kate (Mondadori), which he has written along with Azzurra Della Penna.

There will also be a number of “royal” curiosities online on www.matrimonio-reale.it: quizzes, interactive games, a photo-gallery of images and “Nozze reali viste dal mondo”, a section that brings together a series of articles published about the royal couple in the various editions of Grazia around the world, from the UK to Australia, and from China to France.

It will also be possible to share and comment on the content of www.matrimonio-reale.it on the social networks Facebook, Twitter and YouTube. The site can be accesses from a PC or on mobile using an iPhone, iPad, tablet or smartphone.