Friday 29 April sees the launch of Panorama Icon, a new magazine dedicated to fashion and lifestyle from the weekly newsmagazine Panorama, edited by Giorgio Mulè.

Panorama Icon presents the contemporary man and the icons that represent him through the vision of photographers, journalists and stylists of everything that is style and trends in fashion, art, business, design, architecture and culture.

The magazine, edited by Emanuele Farneti, is aimed at readers interested in new lifestyles, trends, travel, consumer goods and the discovery of the secrets of the excellence of Made in Italy. The images are one of magazine’s strong points: extensive fashion services, reports and portraits by leading Italian and international photographers.

For the cover of the first issue Panorama Icon has selected a great icon of international cinema, Vincent Cassel.

The magazine also boasts among its contributors some of the most prestigious international names in fashion, lifestyle and news. Exclusively for Italy, Suzy Menkes, the world’s most celebrated fashion columnist, will write for Panorama Icon. The last page will be given over to an authentic icon of Italian style, Anna Piaggi, who will recreate her historic “Anna-chronique” column; one of the leading British journalists, Luke Leitch, fashion editor of The Daily Telegraph, will do exclusive interviews with personalities from the fashion system; Carlo Rossella in ”Maschile Singolare” will reveal the secrets of the protagonists of international style and elegance; and Vittorio Feltri will explore the must haves of the male wardrobe in “Capi Indiscussi”. Among the names featured in the first issue are the journalist-writers Pietrangelo Buttafuoco and Marco Ferrante, art critic Francesco Bonami, music critic Riccardo Bertoncelli, film critic Gianni Canova, lifestyle expert Cesare Cunaccia, and the writer Marina Valensise. The title’s fashion director is Andrea Tenerani.

Panorama Icon has already been appreciated by the advertising market with sales of 125 pages in the first issue, which has a total pagination of 276 pages. A number of companies have also decided to plan their future campaigns in subsequent issues of the magazine during the rest of the year.

“The launch of Panorama Icon will allow us to reinforce our presence in the male fashion segment, with a product that is increasingly in line with the needs of companies operating at the upscale end of the market,” claimed Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità. “We are very proud of the result we have achieved and particularly satisfied by the positive reaction of advertisers in the fashion and beauty sector, traditionally very conscious of the image and prestige of a title,” Sajeva concluded.

Panorama Icon is marked by an elegant look and high qualitative level, thanks to a large format (23 cm x 28.5 cm), that highlights the impact of the photographs and with a cover with an unseen tactile effect that combines matt and gloss.

The launch of the magazine will be supported by an advertising campaign planned on national newspapers, Mondadori magazines and titles in the sector.

From June Casaviva, the Mondadori interiors monthly, will also be published in Ukraine, the result of a licensing agreement with Sanoma Media Ukraine.

This new international edition of the magazine is part of the process of the expansion of Mondadori brands in the world’s leading markets, particularly Eastern Europe and the Far East, that are highly receptive to the successful mix that has long characterised Casaviva. Since 1973 a leading interpreter of the style and quality of Italian furniture, the monthly aims to become a reference point also in the Ukraine for lovers of interior design in search of exclusive solutions and creative ideas for their living spaces.

Casaviva Ukraine will join the other editions of the magazine published every month around the world besides Italy: Thailand, India, Serbia, Bulgaria and Greece. Casaviva is also present in China, thanks to the collaboration of the magazine Rayli Home.

Interni Mutant Architecture & Design is the name of a large exhibition-event created and organised by the Mondadori monthly Interni, edited by Gilda Bojardi, with the patronage of the City of Milan, and co-produced by Enel and MINI, to be held in the courtyards of the University of Milan, from 11 to 23 April, and coinciding with the Milan design week (11-17 April 2011).
The exhibition will be open to the public from Monday 11 to Sunday 17 April, from 9 am to midnight; from Monday 18 to Friday 22 April, from 9 am to 9 pm and on Saturday 23 April, from 10 am to 4 pm.

Interni Mutant Architecture & Design reflects on an architecture that mutates – in the perception of the physicality of the materials used, over time and in different locations – and that is characterised by enormous flexibility. With experimental INSTALLATIONS, the exhibition offers and large and spectacular composition that benefits form the collaboration of some of the leading companies in design and architecture. The larger works are on display in a number of spaces of the University of Milan in Via Festa del Perdono 7, in the Cortile d’Onore, the fifteenth and seventeenth century courtyards and the galleries.

A large number of designer, architects and companies have contributed with their projects to Interni Mutant Architecture & Design, including: Zaha Hadid Architects with Lea Ceramiche and Artemide, Ingo Maurer for Enel, Gwenael Nicolas with Deborah Milano, Michele De Lucchi with a special project for L’Aquila, Mario Botta with Mapei, GVM and RIVA 1920, Richard Meier with Italcementie Styl- Comp Group, SnØhetta in collaboration with Paolo Armenise + Silvia Nerbi with CarraraMarmotec, Andres Warming with Mini, Jacopo Foggini with Nice and Giulio Iacchetti with Moleskine.

Included in the Interni Mutant Architecture & Design exhibition there area also a series of DESIGN ISLANDS, ‘urban salons’, places to meet, created and prepared by leaders from the Italian and international furniture and design sector, who present unseen prototypes and items from their latest collections, including: Carlo Colombo with Arflex, Compagnia del Verde and Srtatex, Ron Gilad with De Castelli and Flos, Diego Grandi with Rosenthal and Sambonet, Setzu and Shinobu Ito with Art_Container, Massimo Pierattelli with Arval, Thomas Heatherwick and Sybarite with Marzorati Rochetti, Francesco Lucchese – Caldia Cube with Marmi and Graniti d’Italia Sicilmarmi, Pedro Campos Costa with Amorim Isolamentos, Matteo Ragni with Camparisoda, Lorenzo Palmieri with Lavazza a Modo Mio, Vincenzo de Cotiis with Rossana and Daniela Di Lauro and Massimiliano Dalla Foglia with Do.it Design Outlet Italiano. Among the Design Islands there is also the press-room designed by Simone Micheli with Visionnaire.

Interni Mutant Architecture & Design continues also in Piazza Duomo, in the 8 windows of La Rinascente.
Also during the exhibition-event organised by Interni, a series of special events will be held in the courtyards of the University of Milan, including:

– A keynote address (Lectio Magistralis) by Richard Meier: Saturday 9 April at 11:30 am in the Sala di Rappresentanza of the University of Milan.

– A keynote address (Lectio Magistralis) by Mario Botta: Wednesday 13 April at 4:30 pm in the Aula Magna of the University of Milan.

– A live concert: Tuesday 12 April at 8:00 pm, with sounds by Lorenzo Palmieri, at the University of Milan.

Mondadori today launches “Cook&Books”, the first initiative of its kind in the heart of Milan dedicated to cooking enthusiasts.
The third floor of the Mondadori Multicenter in Piazza Duomo has been refurbished and now also features a new in-store shop focused on the pleasures of the table. With books, accessories and an authentic cookery school.

THE COURSES
At the heart of the new plan by the Mondadori Multicenter the “Cook&Books Academy” is a cookery school, created from the experience of Sale&Pepe, Cucina Moderna and Cucina no problem which will open tomorrow, Tuesday 29 March. With a real fully-equipped kitchen, the Academy will offer courses for adults as well as special courses that will be a mix of fun and teaching, to introduce children to the importance of diet, all certified by the professional staff of the Associazione Insegnanti di Cucina Italiana or AICI (the Italian cookery teachers association).
The lessons (40 sessions, to be held from March to June, and continuing from September to December) will allow all participants to learn how to select ingredients and to practise their skills on a range of courses not only on Italian, regional and international cooking but also children’s diets: an unrepeatable opportunity to discover the falvours of good cooking and the perfect preparation of dishes.
The range of thematic courses includes: “simple & chic menus” (31 March); “a passion for chocolate” (5 April); “an Easter menu” (7 April); “a dinner party in 40 minutes” (5 May); “Neapolitan pastries” (24 May); “well-dressed ice cream” (7 June) and “summer meats” (16 June).
A complete calendar of lessons offered by Sale&Pepe, Cucina Moderna and Cucina no problem and details about enrolments can be found on the web site: www.corso-di-cucina.it.

THE KITCHEN
The “Cook&Books” kitchen, where the courses will take place, is an innovative and confortable space that will allow aspiring cooks to enjoy experiencing the world of taste in a creative and functional context, thanks to partnerships with Valcucine, Neff, Irinox, Kenwood, Tescoma, Fissler, Pensofal and Emile Henry.

BOOKS, ACCESSORIES AND EVENTS
The new third floor of the Mondadori Multicenter has been organised to facilitate the alternation of displays of accessories and books, making it easier for customers to choose products and discover a natural kitchen, the art of food conservation, as well as the secrets and tricks of celebrated chefs, wine and drinks.
The display of books on the culture of Italian and international cooking is organised thematically – teas and coffee, desserts, savouries, sushi, eating for health and many more – and also features a vast selection of Italian and foreign publications and those of great chefs. Extensive space is also dedicated to Gourmet guides and guides to wine and food, such as those from the Italian regions, from Piedmont to Sicily, and the discovery of traditional flavours.
The extensive bookshop will alternate with single-brand spaces featuring design products and accessories for the preparation and cooking of dishes, selected from some of the leading manufacturers in the market. In addition to traditional utensils, “Cook&Books” offers ranges of everyday objects in avant-garde materials and small, practical and intuitive electrical appliances.
The entire “Cook&Books” plan is completed by the Mondadori Multicenter events space, which, thanks to its extensive balcony, enjoys a fantastic view of Piazza Duomo and where a series of events will be organised for cooking enthusiasts with food and wine demonstrations and the opportunity to meet and discuss issues related to eating and entertaining.

The Mondadori Multicenter in Piazza Duomo, opened in 2007, is the biggest space dedicated to culture and leisure in the centre of Milan. With a floor space of some 4,000 square metres, the store offers a wide range of books and DVDs, a large newsstand and an exclusive range of stationery, gadgets and gift ideas. The second floor is given over to modern digital technologies, computers and telephone-related products. All of which makes the Mondadori Multicenter a fantastic place to meet, where people can immerse themselves in a world of culture in a stimulating atmosphere that is also characterised by a rich array new products.

The “Cook&Books Academy” is the cookery school of the monthlies Sale&Pepe, Cucina Moderna and Cucina no problem, edited by Laura Maragliano. Sale&Pepe, the leading upscale cookery monthly, brings to the table with every issue a range of exclusive and refined suggestions, with recipes from both Italian and international gastronomic traditions.
Cucina Moderna, Italy’s best selling title in the sector, is an indispensible friend for women who love to cook, thanks to an offer that ranges from menus for special occasions to quick and nutritious everyday meals.
Cucina no problem is an innovative monthly dedicated to young couples, singles and all those who don’t want to renounce the pleasures of cooking, even when time is short and experience limited.

NumeriPrimi° is the new brand, launched on 25 March 2011 for the bestselling titles published by Mondadori, Einaudi, Sperling & Kupfer, Piemme and Frassinelli.
This innovative project brings to bookstores, under a single brand, quality paperback editions of all of the bestselling titles of the Mondadori Group’s five publishing houses just a few months after their publication in hardcover, at advantageous prices and ahead of the paperback editions of the single imprints.

NumeriPrimi° will feature only successful titles published around 12 months for their first appearance in hardcover and is expected to produce 30-40 titles a year grouped in three different moments; with a single format, but different covers reflecting the original and at competitive prices of between €12 and €15; each title will be available under the new brand for around 18 months, before being definitively reallocated in the paperback catalogue of the original publishing house.

The new NumeriPrimi° brand is the result of collaboration between Mondadori and RobilantAssociati, Italy’s top brand design and strategy consultants, with a range of leading Italian companies among its clients.

With the definition of NumeriPrimi°, RobilantAssociati has identified, for the publishing sector, a response to a phenomenon already underway in other sectors: a demand for upscale products at more affordable prices, creating, along with the Group’s publishing houses, a new offer to add to the the market. Through its name and logo the new NumeriPrimi° brand will stand out and attract attention, exemplifying the values of success and accessibility that characterise the brand, while using an expressive and highly innovative and identifiable language.

The first 13 NumeriPrimi° titles, in bookstores from 25 March 2011 are:

John Grisham Ritorno a Ford County
Anne Holt La porta chiusa
Paolo Brosio A un passo dal baratro
Madeleine Wickham La compagna di scuola
Nicholas Sparks L’ultima canzone
Fabio Volo Il tempo che vorrei
Giancarlo De Cataldo Romanzo criminale
Dan Brown Il simbolo perduto
Mauro Corona Il canto delle manere
Fred Vargas Prima di morire addio
Clarissa Pinkola Estés Donne che corrono coi lupi
Alessandro D’Avenia Bianca come il latte, rossa come il sangue
Niccolò Ammaniti Che la festa cominci.

A new editorial product has been added to the portfolio of products of Gruner+Jahr/Mondadori: the video community Mammenellarete.it, which has been bought from The BLOGTV.

Thanks to this operation, Gruner+Jahr/Mondadori has created Italy’s first “family network”. Operating under the brand Nostrofiglio.it, the site will move from being a simple portal to being an authentic multimedia platform able to draw in other products aimed at parents and families.

“Mammenellarete.it, thanks to its video community,” underlined Enrico Ciampini, web publisher at Gruner+Jahr/Mondadori, “is wholly complementary with the editorial offer of Nostrofiglio.it. Now, along with the quality of the content, we can offer to parents the possibility of managing their videos and to share them with other families on a social platform specifically dedicated to them. The Nostrofiglio.it family network was created from and will continue to evolve through cooperation and new projects, in order to respond to the needs of families looking for reliable online information and creating moments of social exchange.” concluded Ciampini.

“We are extremely satisfied with the inclusion of Mammenellarete.it in our network of titles,” declared Davide Mondo, managing director of Mediamond, the company that will manages advertising sales for the site. “The arrival of a community of such relevance has a strategic significance for us, in that it will enable us to reinforce our already strong position in the “parents” target where we have, in addition to Nostrofiglio.it, the channel dedicated to mothers on Donnamoderna.com, with detailed coverage of the issue on the web site of Famiglia Cristiana and the Vivalamamma blog on Tgcom.it“, concluded Mondo.

Mammenellarete.it, first launched in 2007, is the first User Generated Content for video entirely dedicated to mothers, where they can share experiences, find answers to their questions, consult experts and where they can get direct and concrete solutions to problems and information about initiatives and events of interest.

Nostrofiglio.it was launched in 2009. Edited by Sarah Pozzoli, the portal is targeted at families and parents with a mix of services, news and a community, with a range of information and advice about conception, pregnancy and birth, as well as the growth, development, health and diet of babies and young children.

Tv Sorrisi e Canzoni and Corriere della Sera present Dentro Faber an extraordinary homage to the poetry and music of Fabrizio De André, available at newsstands from 11 March, and coinciding with the opening of the exhibition Fabrizio De André a Milano.
Dentro Faber is a definitive collection that brings together 8 DVDs, full of previously unseen material, on the life, music, experiences and passions of one of the great artists of our age.

The initiative has been organised by the Fondazione De André, thanks to the availability of unseen footage provided by Rai Trade and with the collaboration Vincenzo Mollica.

Fabrizio De André’s story is told by means of a thematic journey. In fact, each DVD, in addition to the best of his songs presented in their entirety, features the places, the encounters and first-hand accounts that mix some of the key episodes of his public persona with the most significant moments of his private life.
L’amore, Gli ultimi, Le donne, L’uomo, il potere e la guerra, Genova e Mediterraneo, Il sacro, L’anarchia and Poesia in forma di canzone are the titles of the chapters through which an attempt has been made to capture the powerful flow De André’s lyricism.

Readers will be able to go deeper into his words, listening to live concert performances of the songs and learn about his personal life through interviews with some of his songwriter friends, from Ivano Fossati to Enzo Jannacci, and members of his family, Dori Ghezzi and many others.
Accompanying this voyage of discovery of his artistic and personal development is his son, Cristiano De André, the narrator of all of the DVDs.

Each issue of the collection comes with a booklet, introduced by the critic Aldo Grasso, containing images, writings and autographs by De André.
The first part of Dentro Faber will be available at newsstands from 11 March, at the price of €10.90 (including the DVD and booklet, magazine or newspaper excluded) along with a free binder to collect the entire series. The DVDs will be released weekly.

Release dates for Dentro Faber:
11 March – L’amore (con il cofanetto in regalo)
18 March – Gli Ultimi
25 March – Le Donne
1 April – L’Uomo, il Potere e la Guerra
8 April – Genova e il Mediterraneo
15 April – Il Sacro
22 April – L’Anarchia
29 April – Poesia in Forma di Canzone

With a new layout and look, the completely renewed Mondadori Education web site – a point of reference for teachers, students and parents – is now online.
The site www.mondadorieducation.it covers all levels and years, from primary to the first and second level secondary, and university, and offers easy and rapid consultation for both catalogues of published materials and training – textbooks, courses, teaching materials and multimedia content in the company’s 12 imprints – as well as new services for teaching:

• @pprendiscienza, is the most extensive database of interactive resources for the study of the sciences in levels I and II of secondary schools with 30,000 digital assets and 1200 virtual lessons. A huge platform that provides digital teaching content and multimedia tools for the creation, integration and extension of daily lessons and the simplification of the work of the teacher;
• Me-book, a new customizable interactive digital book featuring multimedia content. With me-book both teachers and students can have rapid access to the digital content of the book, underline, highlight, make notes, compare documents on different pages, create and personalise lessons using the “slideshow” function and adding text and links directly to slides;
• Libropiùweb, is a new book concept that integrates study with printed texts with technology. The textbook is enriched online with exercises, interactive activities, more detailed background, self-correcting tests MP3 files, film clips, crosswords, conceptual maps and a range of other content;
• LinkYou is a combination of personalised services, created by Mondadori Education for teachers, that includes: Il tuo consulente personale (Your personal consultant) a Mondadori Education contact to assist users in the use of digital teaching materials with LIM and other tools; Il tuo consulente tecnico (Your personal technical consultant) comes into play when teachers want to introduce a teaching activity using new technology; Il tuo consulente didattico e disciplinare (Your personal teaching and disciplinary consultant) available for teachers who have selected Libropiùweb or having difficulties in accessing digital content.

LinkYou is also multimedia teaching seminars: free personalised training courses; a valuable and concrete support to evaluate and make the best use of all of the digital content that accompanies the textbooks chosen by teachers.

The home page also features a dynamic and continuously updated product showcase – contained in a central banner in Flash – a captivating way of presenting to users the new titles in educational publishing for the 2011-2012 academic year.

Scrolling down the page, there are three boxes at the bottom dedicated to the abovementioned services LinkYou, Me-book and the Devoto-Oli, the authoritative Italian dictionary, now edited by well-known linguistic scholars such Luca Serianni and Maurizio Trifone. A complete version of the 2011 edition of the Devoto-Oli dictionary is also available for the iPhone and iPad. The iPad version also allows users to personalise items and to share them on the leading social networks such as Facebook e Twitter, as well as by email.

Other sections provide information concerning the world of education: from teaching films on the Canale video (video channel) to news in “ME&YOU” and Appuntamenti (meetings & events) of interest for teachers.

After the success of the first edition, the Fashion Week & Design, initiative, promoted by the Mondadori Group – with its titles Grazia and Interni – and the City of Milan (the department of fashion, events and design) returns in the context of Milano Loves Fashion.
From Wednesday 23 to Sunday 27 February 2011, more than twenty fashion brands will enliven the Ottagono in the Galleria Vittorio Emanuele with performances, encounters, discussions and special events.
Fashion Week & Design is a new way for people to live and experience fashion and design in the city of Milan that both involves the public and is an important showcase for advertising investors.

The initiative was presented this morning by Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, and Giovanni Terzi, the the City of Milan councillor responsible for fashion, events and design. Also taking part were Vera Montanari editor of Grazia, Gilda Bojardi editor of Interni and the designer Fabio Novembre.

Fashion Performances
Grazia, a qualified interpreter of made in Italy style, has involved a range of exclusive Italian women’s fashion labels, making available its know how for the realization of innovative fashion shows that will take place at the centre of the Ottagono.
For the first time also children’s wear will be included in the Fashion Week & Design programme, with an entire day dedicated to children’s fashion on Sunday 27 February.

Michele De Lucchi and the Fashion Design House
Mondadori will open the Fashion Week with Michele De Lucchi, the internationally renowned designer and architect, who was asked by Interni – thanks to his extensive experience in the sector – to design the Fashion Design House, a special space located in the centre of the Galleria Vittorio Emanuele, where all of the events will take place.
Michele De Lucchi has designed a large octagonal wooden platform with a ring of video monitors that will transform the fashion brands into protagonists in an innovative way.
The stage of the Fashion Design House will become an authentic exhibition space where, every day, fashion and design will be on show where the staging will be enriched with a series of unseen elements and Poliform design objects.
Also the backstage will underscore the fashion events by being open to the public with the L’Oréal Paris make-up and L’Oréal Professionnel hair styling areas in full view thanks to a transparent structure, where the final touches of make-up artists and hairdressers can be observed. Between one catwalk show and another, it will also be possible to watch performances by Simone Belli, L’Oréal Paris national make-up artist and Pierpaolo Lai with the L’Oréal Professionnel Ambassadors and pick upo some of the secrets from make-up and hair styling lessons.
In addition, the Fashion Design House – which will enjoy the technical support of Caimi, Kartell, Listone Giordano, Tisettanta, and Panasonic – will also feature a photographic set where people will be able to observe the preparation and shooting of fashion services. Also McDonald’s is among the initiative’s partners.

Encounters with designers
Kicking off the events of the Fashion Week & Design will be a series of encounters with important designers and the editor of Interni, Gilda Bojardi. The first of these, on 22 February will be with Fabio November, followed, on 23rd, by Catherine Vautrin, on 24th, by Carlo Colombo and on Friday 25th byPatricia Urquiola.

R101 will be at the Fashion Week & Design with the speaker Chiara Lorenzutti, while La5 will broadcast in its daily Fashion slot everything that happens in the space.
Also involved in the Fashion Week & Design are: Ferrovie dello Stato, as main partner; Nokia making available to visitors of the Fashion Design House the new C7, the latest touchscreen and Saab, that will be a protagonist of the Milan Fashion week with the presentation of its latest model which will be on show in Via Silvio Pellico.

Fashion Week & Design is an event produced by DPR Eventi.

Laura Donnini has been appointed general manager of Edizioni Mondadori, reporting to the general manager for trade books, Riccardo Cavallero.

Laura Donnini, who has a degree in economics and business administration and is the mother of two children, began her career in multinational consumer goods companies, where she worked for more than ten years in positions of growing responsibility, also at an international level. In 2001 she was appointed managing director of Harlequin Mondadori, the world’s leading publisher of romantic fiction, operating in Italy under the Harmony brand. In 2008 she became chief executive of Piemme, one of Italy’s top four publishing houses, where she reinforced the Geronimo Stilton and Battello a Vapore brands and developed the trade fiction area.

Laura Donnini’s professionalism and experience, combined with the excellent editorial team at Mondadori, are the best possible guarantee to face the new challenges of the market in an innovative and winning manner.

Mondadori would like to thank Massimo Turchetta for his contribution and commitment during his years with the company.