Giallozafferano

GialloZafferano, the leading food media brand in Italy, made its debut at the winter edition of Fancy Food Show, one of the most important food industry fairs in the world, held in Las Vegas from 19 to 21 January.

The edition took place under the mark of Italian spirit. In fact, Italy was chosen as Country Partner for the fourth time. This is an absolute record for the trade fair, reflecting the importance of the Italian culinary culture around the world, values that GialloZafferano has always embodied in its DNA, offering new growth opportunities for companies in the sector.

The involvement of GialloZafferano was made possible by a partnership – which will continue throughout 2025 – with Universal Marketing, an agency that supports Italian businesses in organizing their participation in the most important world expos, even preparing the exhibition area. With the success of the edition that just ended in Las Vegas, work has already begun to plan content and activities for the brand’s participation in the Summer Fancy Food Show.

THE WINTER FANCY FOOD SHOW

After collaborating the 2024 summer edition, GialloZafferano was also the media partner of the Italian Pavilion for this edition. With about 1,000 m² and 101 stands, it is the largest international exhibition area at the fair, showcasing the best of Italian companies in the food industry and the regions of Piedmont, Calabria and Sicily.

Together with Zenzero, the Mondadori Media talent agency dedicated to the world of food, GialloZafferano starred in over 10 live show cooking events, enlivening the First Taste Experience area and Lounge Italia, promoted and organized by ICE (Italian Trade Agency) at the centre of the Italian Pavilion. The team of food creators and chefs was of absolute quality and prestige, with Aurora Cavallo (@CookerGirl), who spoke at the opening press conference, Alessandra Ciuffo (@FlavorsbyAlessandra), Bilena Settepani (Settepani Bakery, New York), Lulù Gargari (Resident Chef Creator, GialloZafferano) and Silvia Barban (Executive Chef and co-owner of LaRina restaurant, Brooklyn), present during the fair in Las Vegas.

During the three days of the exhibition, more than 30 original content items were created and shared through GialloZafferano Loves Italy (@giallolovesitaly), the social media account dedicated to an international audience, which currently has more than 30 million cooking followers in foreign markets.

PROJECTS FOR 2025
Throughout 2025, GialloZafferano will continue use its website and social media channels to recount the ways in which Italian cuisine is increasingly permeating the eating habits of American consumers. A rich schedule of new social media series is already planned to explore traditions and new trends, emphasizing the quality of Italian ingredients. This exciting journey of discovery will carry us up to the most important event of the year: the Summer Fancy Food Show, scheduled from 29 June to 1 July 2025 in New York. At the event, GialloZafferano will present itself as a sounding board for Italian brands looking to enter the American market or further strengthen their position. GialloZafferano, the best loved Italian food media brand and ambassador of Italian cuisine around the world, will continue to listen and recount Italian taste, bringing the unique characteristics of Italian products and cuisine to the sensitivity of the American public. In fact, its participation in other important events on the Italian food industry calendar will soon be announced.

GialloZafferano is the leading food media brand in Italy. Half of Italians cook with GialloZafferano online, which reached over 25 million people in November 2024 (Comscore, Multi-platform digital audience). With a fanbase of 72 million followers, it ranks among the top food media brands in the world on social platforms (source: Shareablee-Comscore and Social Insights). It has feasible content accessible to everyone, serving people at all times of the day and across all channels, from the Internet to social media, from its app to smart devices, from its magazine to books and even local events.

Zenzero is the exclusive talent agency managing the best food creators in the Italian digital landscape. Stemming from a collaboration in late 2022 between GialloZafferano, One Shot Agency and six of the top food creators in the Italian digital landscape, it has reached over 43 million followers and over 50 million video views. Zenzero Talent Agency is a new point of contact between an extraordinary hub of creators and brand partners whose goal is to establish effective communication pathways that respond to the growing need of brands to intercept the passions, values and new language of Generation Z.

GialloZafferano, Italy’s number-one food media brand with more than 70 million followers worldwide, announces an autumn filled with exciting news that once again confirms the strong, multi-channel, innovative approach that has made the brand a major benchmark for cooking enthusiasts, including at an international level.

Launch of GZ Lab

Building on its relationship of trust with its community, which in Italy alone numbers more than 35 million followers and 17 million unique monthly users, GialloZafferano is launching GZ Lab, the first digital observatory of consumption and trends related to cooking in Italy, a tool to investigate and learn about Italians’ opinions, interests and habits when it comes to cooking.

As a first step, GZ Lab explored Italians’ relationship with food and cooking in cultural, social and personal terms through a questionnaire, developed together with the Sylla research institute, which received more than 8,000 answers in one week. Various interesting aspects emerged:

• food as a fundamental resource for physical and mental well-being: for 84% of those surveyed, food choices are guided by weight control, allergies or intolerances, and ethical or religious reasons;
• the return to a domestic approach to meals, experienced as a time to express your creativity and show affection towards others: in the past year, 27% of people have increased the number of times they eat at home and 54% have decreased their online food orders;
• a focus on limiting expenses: for 21% this is a factor that guides their food choices, without compromising on exploring new horizons and discovering new flavours thanks to high-quality ingredients and attention to the way dishes are presented;
• more than 30% of the respondents associated cooking and meal preparation with a gesture of love and care directed towards others, as a connection with the world to build and consolidate bonds, and towards themselves as personal growth, a path of experimentation, curiosity and discovery.

Full results are available here.

An all new version for GialloZafferano Magazine

Starting this month, Italy’s most popular cookery magazine with over 80,000 copies per month and more than 1.5 million readers, is presenting itself to the public in a new version adapted to readers’ demands.

Its pages devote even more space to recipes, with a step-by-step approach that ensures that they are easy to follow and more closely linked to GialloZafferano’s website and social media channels. There will also be even more contributions from ambassadors, resident chefs, bloggers and brand creators, including Luisa Orizio, Sebastian Fitarau and Azzuchef, who are all featured in this month’s issue. GialloZafferano Magazine also presents new columns and special features, such as themed sections dedicated to the local area and industry events, offering visibility opportunities for partner companies.

To mark the magazine’s renewal, a digital campaign was carried out involving more than 50 GialloZafferano bloggers and strong visibility in retail outlets and large-scale retail trade.

GialloZafferano in the United States

After taking centre stage at the recent Summer Fancy Food Show in New York with showcooking, original content and performances designed and staged for major Italian food brands, GialloZafferano is expanding its roster of chefs and culinary talents active in the United States with the addition of Bilena Settepani and Daniele Uditi to the team. Awarded by Iginio Massari in 2023 as one of the best pastry chefs on an international level, Bilena Settepani is Executive Pastry Chef of the famous Settepani Bakery in New York, whose creations based on the Italian confectionery tradition are appreciated throughout the United States. After moving from Caserta to Los Angeles in 2010, in 2017 Daniele Uditi opened the first “Pizzana”, a brand that has now become a chain with 7 locations in California and Texas, which are frequented by prominent figures from the American jet set.

The new chef creators of GialloZafferano, managed by Zenzero, Mondadori Media’s talent agency, will further strengthen the presence of Italian cuisine in America, including through the creation with Universal Marketing – the exclusive organiser of Italian companies’ presence in the Fancy Food Show halls – of a new trade fair experience for our cuisine, already starting from the next Winter Fancy Food Show in Las Vegas, in January 2025.

GialloZafferano is also announcing the start of an editorial collaboration with Alessandra Ciuffo, known on social media as Flavors by Ale. Alessandra, whose profile now has over 900,000 followers, grew up in New York, started cooking when she was just three years old and has made a name for herself in the industry by sharing her passion for cooking, cooking techniques and everyday moments with her close-knit Italian-American family.

GialloZafferano is Italy’s leading food media brand on the Internet. 1 in 2 Italians cooks with GialloZafferano, which reaches an average of 17 million people every month (average month Audicom 2024). It is the fourth largest food media brand in the world on social media, with a fanbase of almost 71.5 million followers (source: Shareablee-Comscore and Social Insights, August 24). Thanks to recipes within everyone’s grasp, it is available to people 24/7 on all channels: from the Internet to social media, from apps to smart devices, as well as magazines, books and local events nationwide.

The partnership between McDonald’s and GialloZafferano, Italy’s most popular food media brand, has been renewed for the sixth consecutive year. This partnership, which has led to sales of 45 million sandwiches, is now returning with a new edition of McChicken Creations: two tasty recipes inspired by the original McChicken, available in all of the over 700 restaurants until 28 October.

The two variants boast high-quality Italian ingredients that enhance the classic 100% Italian, free-range, GMO-free chicken breast supplied by Amadori and the bread produced in Italy by Bimbo. The new recipe for 2024, McChicken Delizioso, combines crispy bacon and Italian artichokes, along with “Grana Padano PDO” artichoke sauce; McChicken Gustoso is also back in a Wrap version with crispy bacon, Italian red cabbage and Pecorino Romano DOP & pepper sauce.

The McChicken Creations reaffirm McDonald’s commitment to the Italian food supply chain year after year: in 2023, the company invested around 415 million euro in the sector. McDonald’s commitment is also reflected in its strong ties with the Protection Consortia, with which – thanks to the valuable support of the Qualivita Foundation – it has been working since 2008. Since then, 21 PDO and PGI ingredients have been introduced into McDonald’s menus, included in more than 45 recipes, with a total of 7,000 tons of raw materials used.

The McChicken Creations were conceived by McDonald’s and GialloZafferano, which created two recipes that showcase Made in Italy excellence.

“We are proud to re-launch such an important project for McDonald’s. For six years, the McChicken Creations initiative has seen us unite with GialloZafferano in the goal of creating recipes that showcase the quality and taste of Made in Italy ingredients,” remarks Giorgia Favaro, CEO of McDonald’s Italy. “This annual initiative not only strengthens our connection with Italy, but also reaffirms our concrete commitment to supporting the agri-food sector. Partly thanks to the collaboration with the Qualivita Foundation, over the past 15 years our support has enabled us to highlight local excellence, bringing PDO and GI-certified Italian products to our customers’ trays.”

“GialloZafferano’s partnership with McDonald’s is a truly successful project to which we are particularly committed,” comments Andrea Santagata, CEO of Mondadori Media. “It perfectly represents some of the key elements that make up our brand’s DNA. These include always offering products that are tasty and accessible to everyone, combining Italian character with innovation, and dialoguing with and entertaining our target audience by developing new communication languages and formats,” Santagata concludes.

The new edition of the McChicken Creations was presented today at a special event at the GialloZafferano headquarters, attended by Giorgia Favaro, CEO of McDonald’s Italy, Andrea Santagata, CEO of Mondadori Media, Nicola Lussana, CEO of Mediamond, Mauro Rosati, General Manager of the Qualivita Foundation, Stefano Berni, General Manager of the Consorzio di Tutela Grana Padano, and Gianni Maoddi, Chairman of the Consorzio di Tutela Pecorino Romano.

The event also involved GialloZafferano’s top food creators, including Sebastian Fitarau, Luisa Orizio – Allacciate il grembiule, Angello Coassin – Cooking with Bello, Gessica Runcio – Le ricette da Gessica, Andriana Kulchytska and Dany Resconi, who collaborated on the project with a series of exclusive content posted on social media.

The outstanding presenters were the two faces of the Le Iene TV show, Veronica Ruggeri and Stefano Corti, who conducted the event with their distinctive style, involving speakers and participants.

All the activities and visibility plan for the McChicken Creations were developed together with Brand On Solutions, Mediamond’s project area, with the coordination of OMD and in partnership with Leo Burnett, on all digital channels of Giallozafferano, from the website to all social media profiles – Facebook, Instagram, TikTok and YouTube –, and the app, with the addition of push notifications targeted at McDonald’s drive-to-store and drive-to-app.

GialloZafferano, Italy’s leading food media brand, announces the addition of two new resident chef creators to its team: Lulù Gargari and Sebastian Fitarau, true culinary talents who, with their appetite for innovation and creativity in recipes – together with their solid knowledge of culinary techniques, ingredients and raw materials – will enrich the experience of all food lovers.

Empowered by their new roles, the two chefs will have the opportunity to further develop their expertise and put it at the service of the GialloZafferano community. Their creations will be inspired by the most successful content, offering new recipes and menus to spark the imagination of the many cooking enthusiasts and stimulate their creativity.

Lulù and Sebastian, young chefs who graduated from Alma – the prestigious School of International Cuisine based in Colorno (PR) and founded by Gualtiero Marchesi – reflect the values of Italian cuisine, like the love for quality raw materials and respect for traditions, which they are able to transmit effectively through content on social media.

Lulù Gargari offers her fanbase of 400,000 followers inclusive and healthy cooking: fit, tasty and affordable recipes. The young chef’s technique meets creativity, with the aim of instilling a love for food and the very act of cooking, without losing sight of the person’s health.

“Cooking is a universal language that speaks directly to people through flavours. I am thrilled to be collaborating with the GialloZafferanoteam, a true leader in the international culinary scene, and that I’ll be able to offer authentic recipes and get everyone cooking,’ says Lulu.

Sebastian Fitarau has a wealth of experience in the restaurant industry and is followed by a community of more than 1.3 million followers. Sebastian offers genuine contemporary cooking that focuses on the details, even in the simplest recipes. Focusing on raw materials, accuracy and craftsmanship in the recipe give his dishes unique tastes and presentation, qualities that distinguish his video recipes.

“Cooking for me is a passion and an art form that finds expression in all my dishes in different ways. I am really grateful and very happy to be part of this project, and to be able to inspire food lovers through GialloZafferano,’ said Sebastian.

To celebrate the addition of Lulù and Sebastian, GialloZafferano will launch the ‘Resident Chef Creator Day’ on Friday, 19 April. This is a day entirely dedicated to the creativity and content of the two creators who will offer some new recipes on the brand’s social media profiles directly from the kitchens of GialloZafferano for the occasion. It will be a unique opportunity for followers to discover the processes, secrets and facts about their dishes.

The two new resident chef creators are part of the roster of Zenzero, Mondadori Media’s Talent Agency that exclusively manages the best food creators on the Italian digital scene.

GialloZafferano supports and promotes new talents in the kitchen and, from today, also has the expertise and grace of Lulù Gargari and Sebastian Fitarau.

GialloZafferano, Italy’s leading food media brand, continues its growth path in the United States with the launch of a new roster of Chef Creators, true ambassadors of Italian national culinary excellence, who are conquering New York City with their restaurants and cooking philosophy.

With almost 70 million followers on social media globally, GialloZafferano is now the fourth most important food media brand worldwide and the first player to promote the quality of Italian cuisine and products abroad with its content. The overseas presence represents an opportunity for Italian brands that want to strengthen their positioning in the American cooking market.

GialloZafferano landed in the US over a year ago with a strategy consisting of dedicated social media profiles, original content productions, iconic talent, and million-view results. It’s no coincidence that GialloZafferano Loves Italy, the social media account dedicated to internal audiences, has decided to promote the new wave of Italian cuisine, mixing tradition and modernity, which is a feature that’s necessary today in order to be able to communicate Italian products worldwide, especially to the US market.

This content offering is now joined by important new stars: Silvia Barban, Nicola Fedeli, Alberto Marcolongo and Riccardo Orfino. Together with GialloZafferano, four of the most successful and talented Italian chefs in New York will invent original recipes and content dedicated to the American market. Giallo ‘s communicative power and the chefs’ recipes will create an original mix of format and content capable of combining authority and quality with record-breaking reach.

From today, with GialloZafferano, Italian food brands will have a veritable food content factory of authentic and engaging content designed for an American audience at their disposal to promote their products.

And that’s not all: the project will also count on the involvement and passion for cooking of Cooker Girl, Aurora Cavallo, the food creator with over 2 million followers and the new brand ambassador for GialloZafferano in the United States, who in the coming months will be the star of GialloZafferano Loves Italy, the new English-language miniseries dedicated to the history and quality of Italy’s most iconic products.

THE CHEFS ON THE NEW GIALLOZAFFERANO ROSTER

Silvia Barban is the Executive Chef and co-owner of Larina Pastificio e Vino in Brooklyn (NYC). Her cuisine revisits local tradition with her energy, using seasonal and even unusual products from all over the world, which she combines with fresh handmade pasta. In the past, she has participated in several talent shows and TV programmes in the States.

Nicola Fedeli, with a series of experiences in the Tuscan region behind him, is Executive Chef at the Hotel Fasano in New York, now a standard for those who love classic Italian cuisine with a contemporary touch.

Alberto Marcolongo is the Executive Chef at Alain Ducasse’s Benoit in New York. After working at Davide Oldani’s D’O, and gaining experience in Paris, he landed in the US as sous-chef at Alain’s renowned bistro in Midtown (NYC). Alberto is considered one of the most promising Italian chefs, thanks to his ability to combine the use of excellent raw materials with international cuisine recipes.

Riccardo Orfino is the Executive Chef and partner of Osteria 57 and Alice in New York. After heading the first Bistrot di Aimo e Nadia in Milan – under the guidance of Chefs Fabio Pisani and Alessandro Negrini –, he moved to New York, bringing his experience with a new idea of contemporary, pescetarian and sustainable Italian cuisine.

GialloZafferano‘s new roster of chefs in the United States will be managed by Zenzero, Mondadori Media’s vertical food talent agency.

GialloZafferano is Italy’s leading food media brand on the Internet: every month 1 in 2 Italians cooks with GialloZafferano for a total of 19 million people (Audicom Nov 2023 – Jan 2024). It is the fourth largest food media brand in the world on social media, with a fanbase of 69 million followers (source: Internal Analyses and Shareableand Comscore Data 2024). Thanks to recipes within everyone’s grasp, it is available to people 24/7 on all channels: from the Internet to social media, from apps to smart devices, as well as magazines, books and local area events nationwide.

Zenzero exclusively manages the best food creators on the Italian digital scene. Created at the end of 2022 from the collaboration between GialloZafferano, One Shot Agency and 6 of the top food creators on the Italian digital scene, it has over 38 million followers and over 50 million video views. Zenzero Talent Agency represents a new point of contact between an extraordinary hub of creators and brand partners with the aim of setting up effective communication pathways that respond to the increasingly strong need of brands to tap into the passions, values and new languages of Generation Z as well.

Giallozafferano, the most followed food media brand in Italy, and ALMA –La Scuola Internazionale di Cucina Italiana (The International School of Italian Cuisine) for culinary higher education – cement their partnership with an important contest aimed at discovering new talents in the world of chefs, capable of communicating cuisine in innovative ways.

Yesterday, at the ALMA headquarters in the Reggia di Colorno (PR), the first edition of the “Diventa Food Creator” competition aimed at graduates and students of ALMA ended. The chefs who took part in the initiative challenged each other by making a video reel where they prepared one of their recipes, inspired by Italian tradition, and a picture of the dish, one that could promote it from a social media perspective.

Andrea Santagata, Managing Director of Mondadori Media Area Digital and Polo MarTech said: “We are excited to support and promote young Italian culinary talent in partnership with ALMA. Giallozafferano brings together the best food creators in the Italian digital scene and is always looking for new talents who can integrate tradition and innovation, both in cooking and in the way they communicate it”.

From the many applications received, 10 finalists – who starred with their day’s dishes in ALMA – were selected for their ability to interpret contemporary cuisine in an original way and to engage the audience through the reels they made.

The finalists were evaluated by the jury, which was made up of representatives from ALMA and Giallozafferano, including renowned food creators Daniele Rossi and Lulù Gargari. The judges evaluated not only the culinary aspects of the recipes, but also the communication potential of the young chefs participating.

Jacopo Lanci and Elena Zeng were proclaimed joint winners of the first edition of “Diventa Food Creator”. Jacopo Lanci, a talented ALMA graduate, took first place with his dish “Filetto alla Rossini”, awarded for being able to create a great classic by presenting it with a modern twist. Meanwhile, Elena Zeng, another talented ALMA graduate, won first place thanks to her dish “Bao alla Norma”, and for her extraordinary ability in combining Asian influences and Italian tradition, pairing the two while also being entertaining.

The winners get the opportunity to collaborate with Giallozafferano to create a series of videos for the brand’s social media, with the chance of reaching the community’s audience that boasts more than 20,000,000 followers.

The General Manager of ALMA Andrea Sinigaglia said: “Thanks to the collaboration with Giallozafferano we offered our students the opportunity to participate in this challenge, where communicating the profession digitally is at the heart of the competition. ALMA explores new languages of communication without ever forgetting the professionalism that distinguishes every hospitality expert. We believe that, in an increasingly relevant and ever-expanding digital context, the content created by our school’s students can communicate technical skills and bring attention to subjects in contemporary language, while respecting the great tradition of Italian cuisine”.

Giallozafferano, the most followed food media brand in Italy, is delighted to announce its participation, as a Universal Marketing media partner, to the Summer Fancy Food Show, the prestigious fair held in New York from 25 to 27 June, 2023.
Now in its sixty-seventh edition, the event is an important opportunity to explore new culinary trends, create relationships with commercial partners and launch new products and brands in the food sector.

Giallozafferano‘s participation to this fair was made possible thanks to the agreement drawn up with Universal Marketing, organiser of the Italian Pavilion with well over 300 exhibiting businesses of the food&beverage industry and partner of Italian companies at the most renowned exhibitions worldwide. Such strategic relationship allows Giallozafferano to better present its offer to an international public: six social profiles, 36 million followers and a website specifically designed for Italian cuisine lovers from around the globe.

Giallozafferano will bring its traditional and creative cooking expertise to the Summer Fancy Food Show while organising live cooking shows and exciting events especially thought-out for this exhibition and the food world. At the Javits Centre of New York, in the Fair’s Italian Pavilion, some of the most popular food creators of Zenzero, Mondadori Media’s talent agency dedicated to the best Italian food creators, will enliven the cooking shows: Cooker Girl, the one with the red apron who plans on acquiring valuable experience in the kitchens of renowned international restaurants this summer; Chef Daniele Rossi, with 4 million followers, will create exceptional dishes using the products of some of the over 300 Italian exhibitors; Mattiastable, one of the most popular emerging talents of the US, will share his amazing ability to tell culinary stories bound to inspire the fair’s public.

“New York’s Summer Fancy Food Show is a significant venue of the food industry and we are proud to participate at this great culinary exposition with Giallozafferano and Zenzero,” stated Andrea Santagata, Mondadori Media CEO of the digital area and MarTech. “This fair is an extraordinary opportunity to encounter Italian brands and businesses set on attracting an international public and sharing our passion for food by entertaining the Fair’s visitors and social media followers with the recipes of our creators. We are grateful to Universal Marketing for its support and for making our participation at this important global showcase possible, as we intend to use this opportunity to launch new food-based ideas and formats through digital and social media channels,” concluded Santagata.

“This partnership with Giallozafferano confirms the increasingly growing importance and strategic role of the international Summer Fancy Food fair for the Italian agri-food sector, especially in the United States of America. We received an amazing amount of participation requests, reaching a fully sold out quota, and can’t wait to admire, together with New York’s great public, Giallozafferano and Zenzero,” stated Donato Cinelli, Chairman of Universal Marketing.

All food lovers and operators of the industry can follow Giallozafferano and Zenzero’s food creators on the social channels to discover the latest trends, opportunities and Italian products planned for the Summer Fancy Food Show.

For more information www.giallozafferano.it

The partnership between McDonald’s and Giallozafferano, Italians’ preferred food media brand, is increasingly strengthened with 33 million sandwiches sold and is renewed with the 5th edition of Chicken Creations to present two tasty novelties inspired by the original McChicken, which will be available in all 670 restaurants from June 14 to August 29.

The two new recipes are based on quality Italian ingredients that are harmoniously added to the fully Italian chicken breast supplied by Amadori and Bimbo’s Italian-made bread. The McChicken Mediterraneo combines mozzarella and tomatoes with the strong taste of an olive and Italian caper sauce. The McChicken Pesto Rosso, available both in the sandwhich and wrap version, instead associates the delicate flavour of chicken with crispy bacon and a dried cherry tomatoes sauce made with Grana Padana DOP.

The Chicken Creations further strengthen the commitment of McDonald’s towards the Italian agri-food chain, from which the company purchases over 140 thousand tons of raw materials each year, for an investment of 370 million euros. Such data confirms the strong bond with this sector and further emphasises the continuous development of Made in Italy products. In fact, today, 85% of McDonald’s suppliers are Italian companies and, thanks to the partnership with the Qualivita Foundation, 20 partnerships have been signed with the Protection Consortia.

The Chicken Creations were jointly achieved by the chefs of McDonald’s and Giallozafferano, who once again worked on two recipes in the name of Italian excellence to bring a new tasting experience to customers’ trays.

“We are happy to celebrate the 5th anniversary of this partnership with Giallozafferano today. Such partnership allows to continue on offering new and original recipes to our customers and to demonstrate our strong bond with the Italian territory and its delicacies. For some time now, we decided to pursue a Made in Italy path and thus invested in the country’s agri-food sector to ensure that top Italian products can reach an ever greater public. Thanks to the precious 15-year partnership with the Qualivita Foundation, we signed numerous partnerships with the Protection Consortia. Among these, the one achieved with the Grana Padano DOP Consortium is the 20th, to which, according to the recent announcement of the agreement stipulated, the Pomodoro di Pachino IGP Consortium will be added,” stated Dario Baroni, CEO of McDonald’s Italia. “We are certain these new recipes will be very successful among our customers, who have always recognised chicken as one of their favourite ingredients.”

“In the fifth anniversary of partnership between Giallozafferano and McDonald’s, we can confirm that our project yielded excellent results,” stated Andrea Santagata, CEO of Mondadori Media. “Innovation, which has always been part of our brand’s DNA and of that of McDonald’s, the Made in Italy concept and this complementary target were at the basis of the partnership’s success. But the ability to create new languages and use the creators, or new media, were also an essential part of the conversion process: a high-value engagement which resulted in over 33 million sandwiches sold,” concluded Santagata.

The new Chicken Creations project involved some of Giallozafferano’s most popular top creators, from Daniele Rossi to Andriana Kulchytska, from Rafael Nistor to Foodqood, from Luisa Orizio to Sebastian Itarau and Eva’s Food Addiction. Each of them, through their own style and communicative tone, will create a series of exclusive contents on the social profiles of the most popular Italian food brand to entice its 60 million followers and 18 million unique monthly users.

The new recipes were presented today at a special event, organised at the McDonald’s restaurant of Milan, in Passaggio Duomo, and hosted by Willwoosh and the youtuber Guglielmo Scilla, together with the exclusive participation of the songwriter and record producer, Mr Rain.

The 2023 Chicken Creations campaign and visibility plans were developed together with Brand On Solutions, Mediamond’s project department, coordinated by OMD and in partnership with Leo Burnett, and promoted on all Giallozafferano’s digital channels, from their website to all their social profiles – Facebook, Instagram, TikTok and YouTube – and up to the App consisting of specific push notifications for McDonald’s drive-to-store and drive Apps.

Giffoni and Giallozafferano, a partnership that tells of excellence and talent. In fact, the Giffoni Food Show will partner with the no.1 food brand in Italy for the second year running, in a collaboration that promises to be stronger than ever.

After last year’s resounding success, this year the project is enriched, renewed, and grows in terms of content and shared values.

The goal is the same one as last year: to accompany the festival’s young jurors, together with their parents, visitors or those merely curious about food, on a conscious quest to learn about healthy but above all sustainable, food-waste-reducing cuisine, all free of charge.

The story is told by first-rate storytellers, such as food influencers, star chefs, master pastry chefs and pizza chefs of national and international stature, through a schedule of initiatives powered by Giallozafferano.

And this year, one new feature will be the presence of some of the food creators from Zenzero, the talent agency inspired by the experience of Giallozafferano, which brings together the best food creators on the Italian digital scene. A unique agency with a roster that racks up, to date, a total of more than 20 million followers, 200 million video views and more than 10 million interactions per month.  The protagonists of the Giffoni Food Show will include prestigious food talents such as: Daniele Rossi, the Tuscan chef whose cuisine is modern and sophisticated but has its roots in local traditions; Cooker Girl, the girl with the “red apron”, a passion for cooking and a desire to experiment; Diletta Secco, a stylish, cheerful and spontaneous storyteller, always attentive to the environment and healthy eating. The Zenzero roster also includes many outstanding talents with a gift for igniting the passion for cooking in all generations of Italians on all platforms. A kaleidoscope of languages, flavours, styles, traditions and innovation that has already won over millions of followers, a loyal audience of cooking enthusiasts and gastronauts always on the lookout for new ideas and flavors in the kitchen.

The first edition of Giffoni Food Show last year was met with great acclaim and enthusiastic participation by children and their families. More than 30 professionals including chefs, food bloggers, master pizza makers and master pastry chefs took part in the format, bringing to life moments of food education and cooking performances. The protagonists of the evenings were the grand masters of the Accademia Nazionale Pizza Doc, the AMPI (Association of Italian Master Pastry Chefs) who presented the “GiffonDOro” dessert created exclusively for the Giffoni Film Festival. The partners in the food section included Accademia Nazionale Pizza Doc, Terra Orti, Accademia Maestri Pasticceri Italiani, Sacar Forni and La Sciccheria Gourmet.

Last year’s event was a new opportunity for the crowds in attendance, who represented a society that is increasingly aware of and interested in food sustainability issues. Giallozafferano played a leading role in last year’s busy event, with the creators and faces of the brand creating a compelling narrative.

For 2023, the partnership is renewed and strengthened with new content and new ideas. Explaining the taste and pleasure of healthy cooking to kids, is the ambitious mission of Giffoni and Giallozafferano, as they join forces to tell the story of excellence and talents in the world of food.

Giallozafferano, the magazine designed by the most popular Italian food media brand, evolves and presents itself to the public with a new formula.

The format is entirely renewed, especially in terms of contents. The first section of the most popular Italian culinary monthly magazine will be strongly linked to Giallozafferano’s social and digital world: The brand’s most popular creators and top bloggers, each through their own style and area of expertise, will suggest tasty and original recipes each month.

Among these, Daniele Rossi, Cooker Girl, Diletta Secco and Rosy Chin, as well as many other creators of the Zenzero Talent Agency, such as 2foodfitlovers, will be the highlights of this month’s Giallozafferano issue together with the top food blogger, Luisa Orizio.

Three special and historical figures of Giallozafferano, who have always contributed to the magazine with one of a kind recipes, will also be represented throughout the issue’s pages: Aurora Cortopassi, expert in vegetarian and zero waste creations, Giovanni Castaldi, with his passion for Mediterranean cuisine and pastries, and Manuel Saraceno, with his street food recipes and secrets on bread-making and leavening.

This dynamic offer further confirms the brand’s exceptional success, thanks to the continuous expansion that allowed Giallozafferano to achieve an overall fanbase of more than 50 million people. This is an unbeatable offer for the worldwide foodlover audience who will also be able to find some dishes and ingredients in pure Giallozafferano style throughout the magazine.

THE NEW COLUMNS

Giallozafferano‘s new offer is enriched with many new columns and sections: from the “monthly theme” to the “travel” column with local dishes, products and wine, ideal for all those who love to travel and discover new food and wine cultures.

There will also be a “healthy and tasty” section devoted to a healthier cuisine and a “shopping guide” useful in selecting the right ingredients needed, from the butcher to the greengrocer and fishmonger.

Finally, a “preparing with” section, with the “preparing and freezing” and “preparing to take away” options, will also be suggested.

The “Giallo school” section will also be available with cooking shoots, bread-making techniques and much more for all those who wish to learn the best cooking strategies.

All readers will be able to discover 100 original recipes and their respective culinary preparations created for February’s festivities: from the hottest Valentine’s Day menu to the most varied Carnival sweets, or even Harlequin’s green menu dishes with thought-out vegetarian recipes, without mentioning the frangipane cream found in the pastry techniques and basics section.

THE NEW GRAPHICS

A new graphic design will accompany the contents of the magazine’s new editorial sections to facilitate reading. The final result will be characterized by a more harmonious iconography throughout the pages with suggestive illustrations and images.

The restyling will be enriched with a new logo: the chromatic saffron flower, the magazine’s emblem, is enhanced with dynamic shades characterized by purple to fuchsia and orange to yellow blends. The colours are more lively and immediately noticeable, in line with the brand’s distinctive young and digital language. The strictly purple font recalls Giallozafferano’s contemporary style, in line with the social trends.

THE GIALLOZAFFERANO COLLECTION

Another absolute novelty consists in the Giallozafferano Collection, a new monographic collection magazine dedicated to presenting recipes linked to a special theme each month. In the newsstand issue, readers will be able to discover many meat-based main courses to serve at the table, including many tasty cooking techniques.

Giallozafferano magazine’s restyling was also highly appreciated by the advertising market through a collection, edited by Mediamond, which marks a double-digit growth in this year’s first two months compared to the same period in 2022.