Grazia

Grazia, the leading 100% Italian fashion brand with 21 editions around the world, edited by Silvia Grilli, is launching a special issue with, for the first time, master of design, Piero Lissoni as guest editor of the magazine.

For more than thirty years Piero Lissoni has produced international architecture, interiors, product design and graphic design projects. In this extraordinary issue of Grazia he imagines, with a positive glance towards the future, new forms of post-pandemic reality and discussions with leading personalities in the search for connections between different worlds.

This special issue of the magazine will be on newsstands for two weeks and focuses on three themes: minimalism, hybridization and contamination, the paths through which Piero Lissoni describes the forms of a new normal.

“When I suggested to architect Piero Lissoni the challenge of being the guest director of this extraordinary issue, I never imagined that he would welcome my proposal with such enthusiasm and dedicate himself to the job with such passion,” said Grazia editor Silvia Grilli. “After more than a year of the pandemic, lockdowns, uncertainty and lifestyle changes I invite you to discover these in extraordinary pages of Grazia a new way to look at our homes, physically rediscover our cities, our villages, our flavours and our art, as we open up again with hope to a new future. You will meet many people and a world of beautiful objects. But in the end, you will discover that the really important things in your life can fit in a single suitcase,” the editor concluded.

 “When Silvia asked me to be the “temporary editor” for this issue of Grazia, on the one hand I was terrified, I didn’t know where to start. But, on the other hand, I was enthusiastic, like a child with a new toy. Then I started playing. And here we are!” declared Piero Lissoni.

This extraordinary issue gives space to great discussions with personalities who have left a mark on the history of this sector and beyond, and whose portraits bear the name of Giovanni Gastel.

From world-famous architects and designers Philippe Starck and Mario Bellini to the mayors of Milan, Beppe Sala, and Paris, Anne Hidalgo. From a meeting with Maria Porro, President of Assarredo to Stefania Lazzaroni, General Manager of Altagamma. As well as Ferruccio Resta, Rector of the Politecnico di Milano who proposes a new model of teaching.

There is space too for the theatre, with Stella Pende who interviews André Ruth Shammah, the soul of the Franco Parenti Theatre in Milan, and screenwriter Antonio Manzini. Readers of Grazia will also find testimonies from the Swiss artist with an American soul Ugo Rondinone and Francesco Dal Co, director of Casabella.

Featured personalities include Giorgio Metta, Scientific Director of the Italian Institute of Technology, the digital art group TeamLab, Giovanna Melandri, President of the Maxxi Foundation, the Museum of Contemporary Art in Rome and theologian Sergio Ubbiali.

Extensive space is given to the Segni di stile (Signs of style) feature: a tribute to timeless design, with a selection of iconic pieces, a symbol of an aesthetic that goes beyond fashion, photographed by Santi Caleca.

Valeria Solarino is the protagonist of the cover and of an exclusive, minimalist and sophisticated fashion shoot, done at the Milan Triennale. Valeria also tells Grazia about her greatest desires in this new phase of life. The Fai heritage site Villa Necchi Campiglio is the location for an extraordinary fashion shoot, dedicated to creative freedom.

And a unique photographic reportage gives form to the contaminations of the metropolis of Milan.

And then many sections: from design with La forma dei desideri (The shape of desire), irresistible pieces for every room in the house, to beauty, an account of a minimal and hybrid beauty. And from the kitchen, with starred Davide Oldani, to travel, with a look at the places of hospitality so common across Italy.

The design concept conceived for Grazia by Lissoni Graphx, the department of the studio that develops graphic design, visual communication and brand identity projects, can be summarised as rigour; white and a hybrid font in line with the themes chosen by Piero Lissoni for this special issue.

And the story continues with a rich programme on Grazia’s social media profiles. Tomorrow, Thursday 15 April at 7.30 pm Silvia Grilli will interview the guest editor Piero Lissoni, Valeria Solarino and Davide Oldani live on the brand’s Instagram channel. And there will be other live shows with the protagonists of the issue over the next two weeks.

On Friday 15 April, the digital entrepreneur Eleonora Carisi will be the protagonist of an Instagram Stories Takeover, with the creation of content created on the set of the feature dedicated to design.

With this initiative, Grazia confirms its role as a brand capable of continuously evolving and becoming a point of reference for over 4 million users (Source: Data Fusion Nielsen Media November 2020) and 1.58 million fans (Source Shareablee + TikTok and Pinterest March 2021).

Also this extraordinary issue, after the G21 issue published in March 18, has attracted a lot of interest in the advertising market with many clients in the furniture sector signing up. The issue sold 107 advertising pages, of which over 30 in the furniture sector. Since the beginning of the year, Grazia has expanded its content to the world of design, which has joined the editorial calendar in a structured way with 10 monthly events during the year, tripling page sales in the sector compared with April 2020.

Grazia, the top 100% Italian fashion brand, with over editions around the world, presents an extraordinary initiative with the exclusive participation of some of the leading female digital entrepreneurs in a joint multimedia project.

With this operation, which has been developed across the magazine, on social media and the web, Grazia confirms its role as an innovative and contemporary brand. With an eye constantly on the future, and able to continuously evolve and becoming a point of reference for over 4.3 million readers and users, more than 370,000 followers on Instagram and almost 1 million fans on Facebook.

“Grazia was the first print magazine to believe in the digital influencer revolution. In 2009 it created the It-girls factory and in 2016, when the press in general still refused to take them seriously, it organised the first exhibition of the changes that fashion influencers and street style had brought to the world of fashion. The exhibition at the Triennale in Milan was called YOU and was developed in collaboration with Chiara Ferragni, who was not yet the acclaimed figure she is today,” declared the editor Silvia Grilli.  “And today Grazia continues to believe in the potential of these female digital entrepreneurs and collaboration between print and the web with the first truly innovative fashion show: using avatars. Plus, six different covers with accounts of the real experience of six protagonists of social media: what you can see from their profiles, but also what you don’t see of their real lives,” the editor concluded.

Tomorrow, the 17 December at 7 pm, an exclusive live event will take place on the Instagram profile of Grazia: a spectacular digital fashion show in which parading on this special Grazia catwalk will not be traditional models, but avatars, in other words animated virtual images of 8 celebrated protagonists of social media.

Taking part will be the avatars of Eleonora Carisi, Giorgia Clavarino, Valentina Ferragni, Veronica Ferraro, Marica Pellegrinelli, Giulia Torelli, Paola Turani and Beatrice Valli with exclusively Made in Italy clothes: from Dsquared2 to Salvatore Ferragamo, as well as Alberta Ferretti, Max Mara, Missoni, Philosophy di Lorenzo Serafini, Ermanno Scervino and Sportmax – exclusively elaborated bi digital technology developed by Billy Berlusconi, CEO and co-founder of Igoodi, Italy’s leading avatar factory.

After making a body scan of the bodies of the protagonists selected by Grazia, 3D versions of the clothes worn by the avatars were created that move in the virtual environment which is the set for this special fashion show.

“We can see that the fashion world is rapidly moving towards a market in which digital collections, virtual catwalks and avatar talent are the order of the day in the relationship with consumers,” commened Billy Berlusconi. As Italy’s first avatar factory, we are totally in line with this vision nad have the necessary technology to manage the complexity of events of this kind that demand quality and natural movement, the likeness and expressiveness of the avatars and 3D enhancement of the fashion items on show,” Billy Berlusconi concluded.

Veronica Ferraro, Marica Pellegrinelli, Eleonora Carisi, Giulia Torelli, Beatrice Valli and Paola Turani will also be the protagonists of the six covers of Grazia on newsstands from tomorrow, 17 December. Dynamic, elegant, enterprising and with large followings on social media, they will also pose for a dedicated fashion shoot and talk with the editor Silvia Grilli, during an exceptional live Instagram event at 7 pm 19 on the @grazia_it account, revealing background curiosities, fashion and beauty advice and discussing their experience as‘virtual models’.

Grazia, the magazine edited by Silvia Grilli, is on newsstands from Thursday 8 October in a special issue dedicated to global icons. Today celebrities, with huge followings on social media, have imposed their values by putting their lives in the spotlight and through their Instagram – or other social media – profiles, are able to influence a growing number of people. They are icons with hundreds of millions of followers around the word.

Kim Kardashian has established a new idea of beauty. With posts that capture her hourglass figure she has revolutionised aesthetic canons. Cristiano Ronaldo has liberated the idea of having children with surrogate mothers. Selena Gomez has broken the taboo about talking about illness: in fact, today, illness – mental or physical – is something that can be shared. It’s a way of feeling less alone and to be better able to fight against it. A cultural change that has come about mainly thanks to social media icons.

The cover star of the new special issue of Grazia is Kim Kardashian: the undisputed queen of Instagram with 188 million followers, and the protagonist of a global project by the brand involving another 11 international editions of the magazine.

The covers, interviews and exclusive photos have been published simultaneously   from the UK to Italy, from India to Australia, right up to the recently launched US edition.

Grazia has dedicated to her an exclusive photo-shoot by the artist Vanessa Beecroft as well as an extensive interview in which she talks about herself.

“Vanessa Beecroft, one of Italy’s most sought after artists, exclusively shot for Grazia the images of Kim Kardashian that appear in this issue,” declared the editor Silvia Grilli. “Kardashian and Beecroft have worked together for a long time, and in these shots the Italian artist revisits the stylistic character of her living pictures in her portraits of the global superstar. This publishing operation, that involves 12 international editions of our magazine, is further evidence of the success of our network. And in this extraordinary issue, in addition to a long and intimate interview with  Kim, we examine the phenomenon of these new global superstars, from  Ronaldo to Selena Gomez, by way of Kardashian/Jenner, who set fashion trends and influence the passions and economic interests of mass culture with hundreds of millions of followers on social media.”

Readers of Grazia will find inside this special Issue: a major survey, interviews, fashion shoots and features dedicated to beauty, all with a linking common theme: global icons.

The survey looks at how these highly influential personalities are changing the culture. For example, the American actress and singer Ariana Grande, a strong and determined girl who has become a symbol of tenacity for a great many young people and The Rock, currently Hollywood’s highest-paid actor, as well as an example of positivity thanks to his entrepreneurial skills. As well as Justin Bieber, the Canadian popstar, class of 1994, and the idol of teenagers across the globe.

Grazia is news but also lots of fashion. In this extraordinary issue Grazia had fun by imagining photo features inspired by the style of the most popular global stars and creating pieces on the trends and shopping habits that have made the style of these protagonists of pop culture so iconic.

Plus, beauty in this special issue applauds and highlights the products, beauty tips and trends adopted by the great icons.

Grazia also on this occasion demonstrates its role as a multichannel brand and trendsetter in the Italian publishing panorama where it has launched a series of special Issues. The global multichannel system of the Grazia International Network reaches every month a total community of 15 million readers, with a monthly circulation of 10 million copies, and 35 million unique users and more than 20 million followers on social media.

The publication of the new issue of Grazia is supported by an advertising campaign planned of print, digital and outdoor.

Grazia, the leading 100% Italian fashion brand, available around the world in 20 international editions, has produced along with Instagram and extraordinary issue of the magazine dedicated to the values of freedom of expression, tolerance and inclusivity.

An exclusive collaboration that for the first time sees Eva Chen, head of fashion partnerships at Instagram, in the role of guest editor of the weekly, edited by Silvia Grilli, on newsstands on Thursday 3 September.

“I wanted to entrust Instagram with the creative direction of this issue of Grazia to underline how both print and digital media, in this case a power social media platform, can work together to support a civic battle such as that for freedom of expression,” declared Silvia Grilli, editor of Grazia. “This extraordinary issue, with a cover that you can animate and filters that you can use in your fashion stories, carries and important message for all of us: liberate your voice. In these complicated times, when the world is accelerating historic changes, we focus on how the language of freedom can take us towards a brighter future,” she concluded.

Eva Chen worked together with Silvia Grilli to produce the issue: from the fashion pages to interviews, from surveys on current affairs to beauty, and travel, with an inclusive and open eye on the latest trends, as well as interaction with the community.

“I want to dedicate this issue of Grazia to all those who on Instagram, with courage and audacity, are fighting for change. This special edition of Grazia celebrates authenticity, not perfection. It is a hymn to unity, not minorities, to a sense of community and to kindness. It wants to challenge the status quo regarding what is seen as beautiful, standard or normal,” declared Eva Chen, head of fashion partnerships at Instagram.

The cover, conceived and produced by the visual artist Marino Capitanio, uses graphic elements, such as mouths and cartoons, to illustrate the numerous first-hand accounts of freedom of expression featured in the magazine.

Thanks to the special filter ‘Liberate your voice’ the cover is animated and gives readers and Instagram uses the possibility of sharing this extraordinary project and their own thoughts. The filter is available from the Instagram account @grazia_it in the filters file (under highlighted stories). By opening it and capturing the cover with the frontal camera, it becomes animated. While using the selfie mode, the filter changes to allow users to share their message.

In this issue of Grazia we also hear form a number of protagonists: Elodie who describes her continuous search for freedom and the mission she has given herself: ”To speak for those who can’t express themselves.” Readers will also find a long interview with Mahmood, the singer from the suburbs of Milan who says that freedom is obtained by finding yourself and a commitment to giving a voice to your battles: “A multi-ethnic country is not the future,” he says. “For me and many young people it is the present.”

The magazine also features an account by Whoopi Goldberg, the American actress who has symbolised anti racism since she became a star thanks to the film The Color Purple. Today, in the United States, crippled by the pandemic, she is using the web and her popularity, to get African-Americans to register to vote: “At the upcoming elections,” she tells Grazia, “theirs must be the loudest voice.”

A big survey by Grazia highlights the 90-year-old influencers 90enni who are re-writing the rules of beauty and Italians of African origin who are fighting against hate. Instagram has already given freedom of expression to many who were not previously represented and who now have enormous: that of being able to change the world.

The new issue of Grazia also features inclusive and sustainable fashion. The augmented reality of the Instagram filters is transported by this project from digital to print, in a fashion photo shoot. Grazia photographed models and clothes, making them even more creative, using a range of filters that readers can use and share in their stories.

The issue’s creative concept and shooting was produced together with Facebook Creative Shop.

Today, in Italy, the communication platform of Grazia includes a total audience of 4.3 million people (Source: Media Impact Data Fusion based on Audiweb – Audipress data to December 2019), more than 350,000 Instagram followers and almost 1million followers on Facebook.

Around the world, the global multi-channel system Grazia International Network each month reaches an overall community of 15 million readers, with a monthly circulation of over 10 million copies, 35 million unique users and over 20 million followers on social media.

The launch of the new issue of Grazia is supported by an advertising campaign planned across print media, digital and outdoor.

Grazia, the magazine edited by Silvia Grilli, is celebrating the beauty and excellence of Italy with a special issue dedicated to the discovery of the wonders of the country.

“In the strangest summer for generations, we have discovered that we are a community. I like to use the word “discover” because that’s what’s happened. During the lockdown we discovered the humanity of our neighbours, and as we re-opened, how great it was to meet again. Now, that we know that 6 out of 10 Italians will not take a holiday, we have realised just how extraordinary are the places where we live or those nearby. And those, who will travel around the peninsula will be surprised at the great beauty of Italy its flavours, its smells, its unparalleled natural and artistic assets,” declared the editor, Silvia Grilli.

The Grazia on newsstands tomorrow, Thursday 2 July, will guide readers from the country’s artistic beauties to travel, and from fashion to first-hand accounts from Italian celebrities including Levante, Baby K, Francesco Sarcina, Chiara Galiazzo and many more.

Readers will discover from the pages of this issue of Grazia the cities, beaches and mountains of our country: and immerse themselves in uncontaminated Trentino, which, with its lakes and mountains, offers a wide range of views and activities. Or Tuscany, with its relaxing rolling hills, an artistic pathway that is unique in the world, as well as enchanting spas in Maremma. Or a trip to fascinating Noto, which seems locked in time, or a bicycle trip through Liguria, the peaks of Alto Adige and the lakes of Lombardy for a weekend of fun and relaxation.

We were a divided country, then, with the Covid-19 crisis, we started to sing the national anthem from our balconies, we changed our style of life and discovered ourselves proud to resist the difficulties together. And after the long days of the emergency Grazia wants to take a closer look by means of a survey about how the future of Italy depends precisely on the kind of citizens we decide to be.

Lots of interviews with Italian celebrities: from the protagonist of the cover Levante who posed for exclusive shots Franciacorta, the popstar Baby K who is launching her new single and is the star of a commercial and a video with the digital entrepreneur Chiara Ferragni. She tells Grazia how their friendship led to the couple of the moment. And then there is a look at the world of music, with Chiara Galiazzo and the leader of the Vibrazioni Francesco Sarcina.

The column 7teen by Elisa Maino

From this week Elisa Maino starts a new column called 7teen in which she meets for Grazia the idols of her generation and in which she will deal with issues that are close to the hearts of the young. In this Thursday’s issue, Elisa interviews the rapper Chadia Rodriguez, who, with the song Bella, sends a message against violence and attacks on people’s physical appearance.

Elisa Maino who was born in Rovereto in 2003, a just 17 is the most famous Tik Toker of the moment, with over 5 million followers. She began as a YouTuber and fashion blogger where she quickly gained an extensive audience.

Grazia, the magazine edited by Silvia Grilli, has developed a series of initiatives to support all those women who before, after and during the lockdown have taken on professional and family commitments and now risk being left out of the labour market. And it is to these topics that Grazia has dedicated an extraordinary issue #Facciamocisentire – on newsstands from tomorrow Thursday 21 May – and a campaign launched on social media to ensure that he current health and economic emergency does not undermine women’s rights.

“Let’s be honest: women are not angels. Though this is how we have been figuratively represented and depicted during the lockdown. Angels of the hearth, while we hold the family together, angels in hospitals where we make up 80% of health workers; angels of the supermarket, where we continue to comprise the majority of workers. And whiles these so-called ‘angels’ continued to work outside or at a distance, sacrificing themselves with children, husbands, aging parents, government-appointed task forces – made up only of men – forgot about us.  Because you can’t re-open Italy while keeping the schools closed. You can’t hold back female employment giving to women the role of assistance for the country. We mustn’t let the crisis become an excuse for depriving us of the rights that have been won with such difficulty. Let’s fight to honour our ambitions and liberate our dreams. We mustn’t continue to ask women to give up a part of themselves. From a great crisis it is possible to ensure that a greater awareness is born along with a country where there is more equality between men and women,” declared Silvia Grilli in her editorial.

In the special issue #Facciamocisentire (Let’s Make Ourselves Heard) Grazia has brought together first-hand stories and suggestions from readers on how to create a more equal school system; how to encourage girls and young women who too often withdraw from the competition for fear of making mistakes, how to bring up a female generation that sees power as something positive. And it also tries to understand how to involve Italian men in all this. Because women will win this battle only by convincing everyone that the sharing of duties and power between the sexes will be of benefit to men, women and the good of the country.

This is also what Senator Emma Bonino thinks, and she tells Grazia about how many women during the lockdown had to live with aggressive partners, but only a few asked for help and some lost their lives. The emergency, the Senator tells the magazine, risks silencing rights that were acquired only after years of battles. To avoid this, we need a cultural revolution that also involves and includes men.

International studies confirm that the gender gap in our country is widening. The Minster for Equal Opportunities, Elena Bonetti, explains how we can build a better society starting from the family, school textbooks and the labour market.

Grazia also publishes an account by journalist and writer Annalena Benini, who writes about the way in which the lockdown has unmasked a misapprehension:  women, brought up to be generous, doubled down with home and children. Men, whenever they tried, seemed like heroes. But the disparity between such efforts, the journalist explains, should open our eyes. Because women should now have the courage to present the bill.

In the pages of the special issue #Facciamocisentire there is also the voice of Rose McGowan, one of the first to accuse American film producer Harvey Weinstein of sexual abuse. She had to sell everything, including her home, to pay for her lawyers. But the courage of this actress led to a movement that has revolutionised the world. Now she has produced an album of music to help people overcome their fears, including those concerning the pandemic. “Since I put myself out there,” she explained to Grazia, “I have learned that it is during crises that we can reconfigure our existence.”

Another woman who has been much talked about as a result of being the subject of sexist insults is Giovanna Botteri, the RAI correspondent in Beijing. She tells Grazia about her experience among the courageous women of Sarajevo, among small children under bombardment in Baghdad, in the America of Obama and Trump, and in China in the time of coronavirus. And why, as she writes, she prefers to ignore the looks of disapproval and go straight to where life is flowing more energetically.

During the pandemic actress Anna Foglietta rolled up her sleeves, oversaw her three children as the played and did their homework and saved her husband who was working from home for any inconvenience and disturbance. She did it because it came naturally, then she realised how much it was taken for granted that this is what she should do. And in her diary for Grazia she explains how it is only when tasks in the home are shred that a woman can claim to be free to be herself.

Behind the name Claire Fontaine is a couple that loves to be provocative and make us reflect on equality between the sexes. Like when, in Paris, they installed feminist slogans during an important fashion show. Grazia asked them to imagine how artists could change the relationship between men and women. While also the designers featured in the Architecture Biennale 2020 try to imagine the future of homes with and after Covid-19.

The economist Veronica De Romanis explains to Grazia why our country, in order to restart, has desperate need of quotas to put the right women in command.  During the emergency women worked from home, took care of families and suffered the closure of the schools. But were excluded from the decision-making process.

The magazine also spoke to some leading female scientific researchers: “Often we just wait for others to recognise our qualities. But now we want to make ourselves heard,” they say after the inclusion of six female scientists on the government’s emergency coronavirus task force.

In Italy fathers are changing and are more involved than before. But male power remains dominant. Why is that? Psychiatrist Paolo Crepet tells Grazia about a country in which the army is made up of women, but the generals are all men. And explains that if we really had a meritocracy, we would need much more than ‘pink’ quotas.

The special will also go ‘viral’, trought a Digital PR campaign with the hashtag #FacciamociSentire.

At this difficult time the Mondadori Group brands are keeping close to their readers, users and their families with initiatives across all media. The aim is to help. Support and offer moments of relaxation, by involving the public, above all on social networks, in activities related to their passions.

In particular, there are three ways in which the Group has put together initiatives to be closer and to help people in this period of emergency: free access to premium content, a schedule of simultaneous live events on social networks and the active involvement of users through the brands’ communities.

Free premium content

In order to keep up to date the magazines of the Mondadori Group is offering readers free digital subscriptions for a period of three months.

It is possible to subscribe for digital access to your favourite magazines here, choosing from some of the leading magazines in a range of segments, including: Grazia, Donna Moderna, Tv Sorrisi e Canzoni, Chi, Focus, Focus Junior, Giallozafferano, CasaFacile, Icon, Icon Design, Interni and many more.

Plus, from Sunday it will be possible to download for free with a click the latest special issue of Grazia, “We will embrace again” from this link. In just two days, this initiative has already reached more than 30,000 people.

Live simultaneous events on the social media channels of the leading brands

Every day a live cooking demonstration with GialloZafferano, in collaboration with NostroFiglio and Focus Junior. By connecting to the brands’ Instagram, Facebook r YouTube channels, at 5 pm, users can enjoy #IoRestoACasaECucino and learn live, from the chefs of Giallo, how to put together easy meals for the whole family, and also involving kids in the preparation.

This daily appointment was preceded on Saturday 21 March by a great live event on social media #ACenaConGialloZafferano which engaged Italians in the preparation of the weekend dinner. The event, which took place simultaneously on Facebook, Instagram and YouTube, attracted over 200,000 people, who received tips and advice from the chefs of GialloZafferano, a number of foodbloggers from across Italy, as well as award-winning chef Alessandro Negrini.

The, of course, we couldn’t forget the live training sessions by MyPersonalTrainer, which every day propose half an hour of activities on Instagram, Facebook and YouTube with a series of thematic paths: physical wellbeing, mental wellbeing, dietary wellbeing.

Special attention is also reserved for small children: NostroFiglio offers a rich weekly programme of live events on Facebook with doctors and pedagogues, with musical games, mini-shows and baby dance in collaboration with Kikolle Lab and a range of fun tasks to invent together with your children.

But we also need to relax, and so TV Sorrisi e Canzoni is offering its users the #ACasaConSorrisi initiative, two daily appointments live on Instagram and Facebook in which the editor Aldo Vitali enters the homes of the personalities featured in the current issue of the magazine and famous faces from TV. The first live events, which attracted many users, featured Vanessa Incontrada, Baby-K, Amadeus and will continue every day at 4 pm and 6 pm.

Also the magazine Chi, edited by Alfonso Signorini, is entertaining its users every day at 7 pm, double live interviews live, in which a number of VIPs talk exclusively on Instagram to #ChiRestaACasa.

An unmissable appointment for all fans to get an up-close look at the world of celebrities who every week enliven the pages of their favourite magazine. And on Chi’s IGTV users can also find the interviews conducted so far with Alessia Marcuzzi, Giulia Salemi and Carlo Conti.

User participation through the brands social communities

#TorneremoAdAbbracciarci. Grazia launched its initiative #TorneremoAdAbbracciarci on Instagram.

Users are invited to post a photo of an embrace, a gesture of affection that we all took for granted and has now become a precious good. A way of communicating that we are united and that together we can make it through to which many celebrities and ordinary people have contributed.

#Andrà’TuttoBene with Nostrofiglio. The portal form mums and dads 2.0, joined from the beginning and helped to spread the children and rainbows initiative “Andrà tutto bene” (All will be well) and received over 12,000 online contributions with drawings of rainbows attached to the balconies on Italian homes (see the gallery on Facebook).

#IoCucinoConGiallo and #IoRestoaCasa. A collective cooking initiative, for and with your loved ones, even if they are far away, with recipes from GialloZafferano, photographing the results and sharing them with GialloZafferano and its community. In just a few days 4,000 people had already contributed (see the gallery on Facebook).

#DonnaModernaRestaConMe and #IoRestoaCasa. The weekly Donna Moderna uses Instagram to describe the making of the magazine with remote working and invites readers to talk about how the magazine is keeping them company in these days: a recipe, an inspiration, a particular story. A call to action to readers to talk about how Donna Moderna is helping them through these weeks (see the gallery on Instagram).

#StayCoolStayHome with DM Beauty. Also in this period, young women want to look after themselves. This is possible with DM Beauty, the social beauty magazine, conceived and created by millennials for millennials.  Every day a post with tips to make you feel cool even when you stay at home.

#IoStudioaCasa with Studenti.it. Amazing support for high school kids is provided by Studenti.it, which offers them teaching materials for all needs. On the StudentiTV channel on YouTube kids can access hundreds of video lessons while on Spreaker, Spotify, Apple Podcasts and Google Podcasts they can find online new audio podcast lessons Te lo spiega Studenti.it: snippets on Italian, history and literature, as well as the high school diploma exam.

The results of all of these initiatives show how people, constrained by the current situation, are turning to the media, especially online, and appreciating what the brands of the Mondadori Group are offering them.

In fact, on Sunday 22 March saw an all-time record online audience for a combination of the Group’s brands with a total of over 13 million visits to the web sites in a single day an increase of over +100% compared with last year (Source: Google Analytics).

An important contribution was made by Giallozafferano which on Sunday 22 March cooked along with almost 6 million Italians (+240% vs 2019).

To this should also be added similarly exceptional results on social media.

Also on Sunday 22 March, the combination of the brands’ social media channels recorded an overall reach of over 17 million people and the number of fans is growing by an average of over 40,000 users per day al giorno.