Grazia, the Mondadori Group brand, interpreter of Italian fashion and style, presents Grazia Factory, a new project that features and gives voice to the most interesting fashion, beauty and lifestyle influencers.

For its unmistakeable style Grazia, edited by Silvia Grilli, is widely recognised as the most qualified point of reference  for Made in Italy and one of the preferred advertising vehicles for upscale fashion and cosmetics companies.

As a pioneer of the world of influencer marketing, also for its unique ability to collaborate with the most dynamic and sophisticated communities , Grazia  covered the revolution made by the protagonists of digital communication in the world of fashion and style with the exhibition YOU – The Digital Fashion Revolution, at the Palazzo della Triennale in Milan.

With Grazia Factory, the brand has expanded its pool of content creators, selecting and presenting the new talents that best interpret the values of Grazia and its world of reference.

More than 20 protagonists, each with a distinctive style and personality: from talent to top influencers, as well as niche-influencer able to bring together a highly loyal audience, with the same passions and interests. A source of inspiration thanks to a direct and sincere relationship with tens of thousands of followers, they are an expression of effective, natural and immediate communication, ideal for giving space and support to companies and brands with vertical, tailor-made projects that can be amplified by the reach of Grazia.

Grazia Factory will have a dedicated channel on Grazia.it characterised by original storytelling, videos and exclusive shootings, in which the influencers will be the protagonists. The home page will feature a full-screen teaser – horizontal on desktop PCs and vertical on smartphones – with a short few seconds preview of the content aimed at drawing the user into the story.

Grazia Factory is made up of 4 sections that are continuously updated: Hot Now, for the presentation of the Factory’s talents. Double Style: exclusive photo shoots for comparing two looks. A week in style with: fashion features, focused on the “7-days looks” of the protagonists of the Factory. And Selected by: a feature on the influencers that looks at their passions.

The leading fashion brand, 100% Made in Italy, Grazia can count on 2.8 million contacts per month reaching 5 million people on Facebook (Source: calculated by the advertising company based on figures from Audiweb TDA April 2017 and Audipress 2017/2; Facebook Insights October 2017).

With this new project,  Mediamond can offer even more complete and effective advertising solutions. In a premium and editorially refined context, clients can take advantage of a collaborative partnership for communication projects that are in line with the expectations of today’s consumers.

To mark the launch, a campaign has been organised across different media: print, digital and social, with a focus on Instagram.

Grazia Factory will be celebrated this evening with an exclusive cocktail party in Milan, in a New York-style loft in the centre of Brera, decorated for the occasion in the style of Andy Warhol’s  Factory: the guest will include the influencers and Finnano Fenno, illustrator and visual designer, who will stage a live performance for Grazia Factory.

Grazia, the magazine edited by Silvia Grilli, and The Blonde Salad, the web site created by digital icon Chiara Ferragni, with the support of the City of Milan, present at the Triennale in Milan YOU  – THE DIGITAL FASHION REVOLUTION.

The exhibition, which is free and open to the public from 7 to 13 October, will for the first time illustrate the revolution that the leading players in digital and web influencers have brought about in the world of media, fashion, luxury and photography.

An authentic digital fashion revolution that Grazia, the magazine edited by Silvia Grilli, and interpreter of fashion and Italian style around the world with a global multi-channel system magazine-web-social network-TV, and The Blonde Salad by Chiara Ferragni, catalyser of followers on digital platforms, have decided to examine in collaboration with Tiffany&Co, the renowned New York jewellery brand.

From the birth of street style photography at the end of the twentieth century up to the consecration of digital influencers (who interpret styles and trends, spreading tastes and modifying the language) YOU illustrates what has changed and what will change in virtual worlds that have become more real than reality.

The real protagonist at the centre of the exhibition is TU: all of us who act and react on the web and also become a part of the content of the exhibition.

The location of the event is the Museo della Triennale in Milan, in the majestic Salone d’Onore where visitors will be immersed in the phenomenon that has revolutionised the media.

The exhibition YOU will also engage visitors with activities and workshops, making them an active part of the show. In addition to images and words, easy to follow and captivating interactive paths accompany the public on a virtual journey. Free workshops will also allow visitors to learn the secrets of the trade that enable certain personalities to become influencers. At the end of the exhibition, visitors come to a Mirror Box, an environment with counter posing mirrors and lights that represent the great stage that is the web.

The exhibition YOU – THE DIGITAL FASHION REVOLUTION by Grazia and The Blonde Salad is organised in collaboration with Tiffany & Co. For the occasion, the renowned New York jewellery brand will have a dedicated space with a photowall with a thematic  background.

The other partners of the exhibition are: American Express, Maserati and the Mandarin Oriental Hotel. Cocktail dînatorie prepared by chef Andrea Berton.

The exhibition catalogue YOU – THE DIGITAL FASHION REVOLUTION was conceived produced and published by Electa and is on sale at the Triennale and all good bookshops.

#ENTERgraziait and #anditwasallYELLOW are the hashtags launched today to accompany, in a countdown, the new Grazia.it web site that will be online in late July.

A site that will feature a number of innovations while maintaining a sense of continuity, relying on the strength of a brand that started in Italy, and today is present around the world with a network of 24 international editions and a multi-channel system.

“A reference point for the world of fashion and an authoritative observatory able to anticipate and interpret trends, also through an exclusive network of influencers and bloggers, Grazia.it has enjoyed steady growth over the past two years, both in terms of advertising, with an increase in revenues of over 70%, and in terms of audience, with a 67% increase in the number of unique users,” said Davide Mondo, chief executive of the advertising sales company Mediamond.

A success confirmed by the entire Grazia system and Grazia Italy which, with an average circulation of 158,000 copies and has recorded continuous growth in newsstand sales: +8% in the first five months of the year (source: ADS).

On the strength of these results, Grazia.it decided to further enhance its strengths, focusing on the essential, freshness and elegance to re-innovate its looks and design strategy.

These are just some of the new features presented this morning to the advertising world during a breakfast meeting held at the Bamboo Bar at the Armani Hotel in Milan; an exclusive opportunity for top clients to get a preview of the features of the new site of the Mondadori magazine.

From the end of July Grazia.it users will seethe enhancement of the layout: the adoption of the colour yellow, a distinctive element of the Grazia system of internationally and, to ensure greater readability and lightness, an interplay with the colour white, as well as images, always of the highest quality. The choice of an exclusive and very distinctive font will further enhance the brand identity.

More space will also devoted to the site’s trend setters, the IT Bloggers and IT Girls, that will give expression to emerging trends with the continuous involvement of the users.

Grazia.it wants to be a step ahead also in terms of navigation: the site will interpret the new demands of users with a mobile first approach, to optimize both the use and the user experience, thanks to a new flow for reading and sharing, also private, content, in order to further strengthen the relationship with readers.

The character of influencer of Grazia.it will also emphasised with a content to commerce approach to make the brand’s offer more complete.

On the advertising side, Grazia.it will be presented to clients with an enhanced use of native advertising: specific formats are ready to welcome clients’ special initiatives and branded content. Visibility for advertisers will also be guaranteed by advertising space that will accompany users step by step while browsing.

Grazia International Network, created by the Mondadori Group for the publication around the world of Grazia, is to add two new editions, taking to 24 the number of countries in which the brand is present.

2015 will start with the launch of Grazia Turkey, to be launched in February as a weekly by the Ommedya Group, one of the country’s most active publishing groups.

“This new partnership is an important breakthrough that will enable us to extend the presence of the Grazia International Network in the Mediterranean area, in an economy, like that of Turkey, that is performing brilliantly and becoming a privileged stage for new investments in the world of fashion,” declared Zeno Pellizzari, general manager of Mondadori International Business.

But Grazia Turkey is not the only news: from this month November the magazine is also available in Qatar, following a licensing agreement reached with ITP Consumer Publishing Ltd, that also publishes Grazia Middle East and will next year celebrates its tenth anniversary.

This new launch consolidates Grazia’s presence in one of the Emirates fastest growing countries, with the world highest per capita income and a high concentration of luxury brands.

Grazia Qatar, edited by Carrie Buckle, and Grazia Turchia, edited by Ayşe Ferhangil, are aimed at readers who love elegance presented in an unmistakable editorial mix and an upscale offer with a special interest in Made in Italy style.

The Grazia brand is at the centre of a global multichannel system that ranges from print to the web, social media and TV, and which has also opened up to the world of fashion and e-commerce. Through its publications and web sites, the Grazia International Network (www.graziainternational.com) reaches a total of 17 million readers and 16 million unique users each month, with a monthly circulation of 10 million copies; the Grazia Network is also on Facebook, Twitter and Instagram, with the account @grazianetwork.

ExpoExpress, an exhibition train that will travel across the country will promote the Universal Exposition, offer the public a range of free meetings, events, laboratories, castings and show cooking demonstrations.

The initiative was presented today in Venice by the chief executive of the FS Italiane Group, Michele Mario Elia, the Government Commissioner for Expo Milano 2015 and chief executive of Expo 2015, Giuseppe Sala and the chief executive of the Mondadori Group, Ernesto Mauri. The special representative of the event was the actress Ornella Muti, who is also the Ambassador of Expo Milano 2015 and WE – Women for Expo.

The train will stop at 12 Italian cities between today and 12 December with three carriages – Live Expo, Food Expo and Casa Expo – each dedicated to specific activities. The Live Expo and Food Expo carriages will feature free activities open to the public promoted by Donna Moderna, Grazia, TuStyle, Starbene and Sale&Pepe, about fashion and cooking, nutrition and wellbeing, castings to become the protagonist of a fashion shoot, a women wall with the experiences of readers and show cooking demonstrations with star chefs. Meanwhile, the Casa Expo will offer an interactive path to explain Expo Milano 2015 and the focus on the theme “Feeding the Planet, Energy for Life”. Casa Expo will host the Ambassadors of Expo Milano 2015 and WE-Women For Expo, a project developed by the Universal Exposition in collaboration with the Italian Ministry of Foreign Affairs and the Fondazione Arnoldo e Alberto Mondadori.

During its tour ExpoExpress, which will depart from Venice’s Santa Lucia Station on the occasion of the 71st International Film Festival, and will stop off at 11 other cities: on 6 September in Verona, 12 September in Padua, 19 September at Milan Central, 1 October in Genoa, 11 October in Trieste, 17 October in Rome, 24 October in Turin, 14 November in Bologna, 21 November in Florence, 28 November in Pisa Centrale, 7 December at Milan Porta Garibaldi and 12 December in Naples.

Each of the stops of ExpoExpress will have wi-fi connection thanks to the support of Telecom Italia and Cisco, Official Partners that will provide fixed and mobile networks, IT solutions, IP and wi-fi connection and other innovative solutions for Expo Milano 2015. The technological layout of the exhibition train is by Samsung, the Official Edutainment Global Partner of Expo Milano 2015.

The decision to promote the Universal Exposition by train is not coincidental. Indeed, as underlined by the chief executive of the FS Italiane Group, Michele Mario Elia, the train offers an opportunity for people to meet and for cultural exchange, which is precisely what will happen for the countries that will animate Expo Milano 2015. In any case the support of the FS Italiane Group is across the board, from the supply and strengthening of railway services (connections and stations) to technical and logistical support for the exposition area and the national and international promotion of the Universal Exposition through our sales channels.

The Government Commissioner and chief executive of Expo Milano 2015, Giuseppe Sala, underlined the values and the educational content expressed by the theme of the upcoming Universal Exposition in Milan “Feeding the Planet. Energy for Life”. Expo Milano 2015 will attract 20 million visitors from across the world and the train the ideal form of transport for reaching the exposition site.

Ernesto Mauri, chief executive of Mondadori, showed how the Group will make the company’s unique editorial assets and know-how in terms of content and the value of the brands, available to an event that will put Italy at the centre of world attention. The free activities organised by the magazines Donna Moderna, Grazia, TuStyle, Starbene and Sale&Pepe on board the ExpoExpress will constitute an enormous communication platform able to draw in, inform and make people in general – as well as readers and enthusiasts – more aware of the theme of Expo Milano 2015.

Communication support for the entire initiative will also be provided by FS Italiane Group media (the online newspaper fsnews.it, the web radio available at over 400 stations FSNews Radio and the Twitter profile @fsnews_it,) as well as by the web and social channels created for the occasion by the Mondadori Group (expo-express.info, and the Twitter and Instagram social profiles using the hashtag #expoexpress).

The initiative will also be communicated and enhanced by the social media channels of #Expo2015: Facebook Italia facebook.com/Expo2015Milano.it, Facebook Global facebook.com/Expo2015Milano, Twitter @Expo2015Milano with the hashtag #Expo2015, and Instagram Official, instagram.com/expo2015milano.

Press Office FS Italiane

Tel +39 06 44105355 – ufficio.stampa@fsitaliane.it

fsitaliane.it

Press Office Expo Milano

Tel. +39 02 89459400

ufficiostampa@expo2105.org,

pressoffice@expo2015.org

expo2015.org

Media Relations Mondadori

Tel. +39 02 75423159 – pressoffice@mondadori.it

mondadori.it

From today Grazia will also be published in Mexico: the new international edition of the magazine, which will be published fortnightly, is the result of a licensing agreement signed between Mondadori and Editorial Televisa.

This launch further expands the Grazia International Network, which for the first time will have an edition on the Americas. In particular, thanks to this partnership, the Mexican magazine market will be enhanced by the inclusion of an upscale brand that is already an established international representative of elegance and style Made in Italy.

“The launch of the 23rd edition of Grazia finally sees our magazine present also in the Americas,” declared Zeno Pellizzari, head of Mondadori’s International Activities. “We are particularly pleased about this partnership with Gruppo Televisa, Latin America’s leading media group, and we are confident that Grazia Mexico will soon be followed by other editions in the main countries in the continent,” Pellizzari concluded.

Grazia Mexico, edited by Fernanda Lebrija Garfias, will introduce readers in the country to the unmistakable mix of celebrities, fashion and lifestyle that has always characterised Mondadori’s historic fashion magazine.

“We are extremely satisfied with this partnership that brings Grazia to Mexico, the first country in Latina America to have an edition of the magazine. We are convinced that the characteristics of Grazia will be appreciated by both readers and advertisers, thanks to content that is distinguished for its high quality and the attention it gives to women’s real interests,” declared Mar Abascal, publisher of the magazine in Mexico. “Editorial Televisa is the world’s biggest Spanish-language publisher. We can therefore claim to have a clear idea of what Mexican readers want and this is why we are convinced that Grazia will very soon become the favourite magazine of women in our country,” concluded Mar Abascal.

The magazine, that will have a circulation of 100,000 copies and be distributed in Mexico and Central America, will have a cover price of 36 pesos (€2.00), and will be launched with a special promotional price for the first issue of 25 pesos (€1.40).

The launch of Grazia Mexico will be supported by a media campaign on TV, print, radio and outdoor, focused on the concept of Made in Italy.

Editorial Televisa is Latin America’s leading media group. It is the biggest magazine publisher and among the leading players in the newspaper sector, in addition to printing and the distribution of magazines and digital content. Editorial Televisa publishes more than 186 magazines, distributed through more than 80,000 sales outlets in Mexico and Latin America.

Saturday 21 September, in the middle of the Milan Fashion week, sees the start of Food Experience Mondadori, which, now in its third edition, highlights the stylistic links between good food and fashion, following the April edition that was entirely dedicated to food&design.

Until Monday 23 September, within the confines of “White” – the international window on contemporary fashion – the Mondadori festival-show on gastronomic culture brings to Milan, at the NHOW in Via Tortona 35, an exciting programme of events, in collaboration with Sale&Pepe, Grazia and Grazia.it.

Each day, from 09.30, there will be a mix of showcooking and detailed analysis with some of the leading protagonists of food&fashion who will give a first time account of the ways in which these two worlds meet. In particular, during the afternoon aperitifs organised by Grazia and Grazia.it, fashion taster Anna Marconi from Tasteofrunway.com will prepare unique dishes to combine with particular clothes or outfits, as the result of the same creative inspiration. This is how the creations of the designers CO/TE, Charline De Luca, Benedetta Bruzziches and Giorgiana di San Bonifacio Zappieri di Normaluisa become gourmet dishes that recall the look and feel.

In addition, great international chefs, invited by Sale&Pepe, will take part in cookery demonstrations with techniques and secrets from the most exotic cuisines. Including from Sri Lanka Wicky Prian, on Sunday 22 at 1 pm, a master of oriental cooking strongly based on a multi-sensory approach, and, on Monday 23 at 1 pm, the chefs Julien Chiudinelli and Jerker Kellermann with Marco Bonvicini from the Bjork Swedish Brasserie, for a show dedicated to the cuisine of Northern Europe. Among the guests on Saturday 21 at 1p, will be chef Alessio Algherini, one of the coaches from the new TV talent show “The Chef” which has just begun on La5, for a look at cooking on TV.

On Saturday and Sunday at 5.30 pm, meanwhile, is the time for the “White-Sale&Pepe Cocktail”, with barmen Carmen Clemente and Jor Dossena preparing and mixing ad hoc drinks for the event.

The Food Experience is also online. A team of food and fashion bloggers will provide live coverage of all the activities with photos, videos, live blogging and tweeting with the hashtag #FashionFood.

Meanwile, on www.grazia.it/fashionfood and www.facebook.com/saleepepemagazine you can find all the information and updates on the events in the programme

Grazia.it is media partner of the upcoming edition of Fashion Camp, an event entirely dedicated to fashion and new technology that brings together fashion bloggers, professionals from the sector and digital influencers for two days of meetings, workshops and events that are also open to the public (on 7-8 June, at the Cattedrale della Fabbrica del Vapore in Milan).

Innovation and experimentation for an open vision of fashion will be at the centre of this fourth edition of Fashion Camp, that will feature both old and new protagonists from the sector: including, Grazia.it – a reference point for fashion lovers – selected as the media partner for the event.

On the occasion of Fashion Camp 2013, Grazia.it has launched a special initiative for readers who would like to become an IT blogger.

From all those who have submitted their applications to the web site by 30 May, the five bloggers who have best interpreted the season’s trends will have the opportunity to enjoy the experience of Fashion Camp alongside Grazia.it where they can put their creative talents to the test with posts on emerging brands that will put to an online vote: the most appreciated blogger will then become a member of the network of IT bloggers.

#BloggerWeWantYou and #fashioncamp2013 are the hashtags to follow live on Twitter the entire event as it happens.

Grazia.it will be at Fashion Camp with a corner to greet readers and enthusiasts. The complete Fashion Camp 2013 programme is available from: http://www.fashioncamp.it/programma.

With an unprecedented initiative in the Italian consumer magazine market, Mondadori is significantly updating its offer in the women’s sector with the launch, over just three days, of three completely redesigned weeklies: Grazia, Donna Moderna and TuStyle.

The three titles, each with a distinct positioning in three different segments of the market – upscale/Grazia, service/Donna Moderna and consumer/TuStyle – reach a weekly total of over 3.6 million readers, with an expected circulation in the launch phase of an average of more than 750,000 copies in 7 days.

Grazia, Donna Moderna and TuStyle – in print, on tablets and online – leverage a digital system with more than 5.3 million unique users per month and over 62.7 million page views on Donnamoderna.com and Grazia.it, to which TuStyle.it will added before the summer.

The increasing integration with the online iteration is also conducted on social networks: the official Facebook pages of the three magazines combined exceed 345,000 likes, the Twitter accounts have a total of about 200,000 followers, as well as a growing presence also other leading social platforms.

“We are particularly proud to have completed plan involving three of our women’s titles, a segment in which we are already the leader with a market share of well over 50%”, said Ernesto Mauri, chief executive of Mondadori.

“Mondadori’s extraordinary capacity for innovation, that has always put product quality first, now involves a multimedia logic that embraces print and digital, and constitutes an integrated system based on the centrality and strength of the brand”, Mauri added. “In just a few months, thanks to the impeccable work done by the staff and the three new editors of the titles – Silvia Grilli, Annalisa Monfreda and Marina Bigi – we have developed three products that we are sure will find favour with the public and the market, enabling Mondadori not only to consolidate, but to further increase its leadership”, Mauri concluded.

The first issues of the three new weeklies will feature a total of 284 advertising pages, an increase of 29% over the same period last year, bucking the trend in the market.

For the relaunch of the three women’s weeklies Mondadori has put together a massive communication plan that includes a campaign for each weekly, divided across different media – TV, radio, web, social networks, press, large-scale retail, retail outlets, airports, train stations – with an overall gross investment of more than € 15.6 million.

MONDADORI’S THREE NEW WOMEN’S WEEKLIES
While remaining true to the characteristics that have made them successful over the years, Mondadori’s three new women’s titles come with a range of new features: starting today, Wednesday 8 May, with TuStyle. The “personal shopper weekly” edited by Marina Bigi, in addition to numerous new design features, will be even more lively, timely and engaging, with more space for must-have fashion, more attention to low budget options and comparisons with the world of celebrities, for shopping at affordable prices.

It will then be the turn of Donna Moderna, Italy’s most widely read women’s magazine, edited by Annalisa Monfreda, that from tomorrow, Thursday 9 May, can be browsed in a completely new version and format. Thanks to the title’s usual practicality and its vocation of providing a service to its readers, the new Donna Moderna offers always new and original advice and information to meet everyday challenges, both big and small, in a creative and unusual way. All with a new look that combines the authority of a historic brand with the typical irony of women. There will be even more space for femininity and beauty, not to mention issues related to work, current events and all other aspects of being a woman at 360 degrees.

From Friday 10 May Grazia will appear with a new face to reaffirm its position as the fashion weekly where fashion meets news: the magazine edited by Silvia Grilli will be more contemporary, glam and chic, with the same international feel of the network that has taken the brand to 22 countries around the world. For women interested in current events, to fashion and trends in beauty, Grazia will offer its readers many new features: an even bigger format and a more energetic and rich cover, while retaining the unmistakable DNA that made the magazine a reference point for style among women’s magazines.

THE COMMUNICATION CAMPAIGN
Each campaign has a different creative aim, in line with the mission of the title: that of TuStyle “I want and I can”, developed by the agency Stylum, highlights and emphasises the positioning of the magazine in an original and sparkling way, in tune with the attitudes to life of the target audience, young women who love fashion, shopping and new looks at affordable prices.

The Donna Moderna campaign “I want to be me” – conceived by Stylum for TV and HI! Communication for print, radio and web – expresses authenticity, practicality and irony, characteristics of the personality of the magazine and its readers.

For the communication of Grazia “Look for news”, created by Daniel Cobianchi and Alessandro Sabini for Pocko, speaks to a female audience interested in the latest fashion trends, shopping and beauty, but that does not ignore current events, news, in order to fully live its contemporary dimension.