Grazia

From tomorrow, 20 February, Grazia will also be published in Korea, as a result of a licensing agreement with Seoul Cultural Publishers. The magazine, which will the only fortnightly in the Korean market, will be edited by Seong-hyeon Ahn.

This new launch further reinforces the presence of the “Grazia International Network” in Asia where Grazia has established itself with unprecedented success, beginning in China, before continuing in Thailand, Indonesia and India.

“Korea is a country in which fashion, beauty and celebrities are subjects of great interest. And, in a moment of world economic downturn, ours is one of the few markets that is growing,” declared the editor Seong-hyeon Ahn. “Grazia Korea will be a big success exactly like the other editions of the magazine around the world. I am sure that the characteristics of this historic title will perfectly match the needs of today’s women,” the editor concluded.

The new edition of Grazia, which is an interpreter around the world of Italian style and elegance in fashion and lifestyle, is aimed at a female readership interested in fashion and style, and featuring an innovative formula and upscale offer.

Established in 2005, the “Grazia International Network”, one of the most dynamic in the world, is characterised by the speed of development in the most significant publishing markets: from France to the UK, and from Germany to China and India, with overall monthly sales of over 7 million copies.

The launch of Grazia Korea will be accompanies by a communication plan on the web and social media, as well as TV, print, radio, B2B, PoS and outdoor media.

From tomorrow, Wednesday 13 February, Grazia will be available also in Spain thanks to a licensing agreement with Prisma Publicaciones, a company 100% owned by the Planeta group. The new magazine, edited by Charo Izquierdo, brings to ten the number of weekly editions of Grazia in the world, completing the presence of the Grazia International Network in continental Europe.

With this and the Korean edition, to be launched next week, the number of countries in which the magazine is published rises to 23. Thanks to this partnership, the Spanish magazine market will now include a upscale brand that already represents the elegance and style of Italian fashion around the world. The new edition of Grazia will introduce Spanish readers to the unmistakable mix of celebrities, fashion and lifestyle that has always characterised Mondadori’s fashion magazine.

“Grazia is will enter the panorama of Spanish women’s magazines as a product that has been missing until,” said Charo Izquierdo, editor of the title. “There has not been in our market a title that combines fashion and news, and which responds to the needs of women readers. I’m sure that Grazia Spain will be a new element as it has been with the other editions in the rest of the world,” Izquierdo concluded.

Unique in the international publishing scene for the speed with which it has exported the brand to four continents, Grazia is one of the most popular titles in the fashion and beauty sectors. In addition to Italy, the magazine is successfully published in France, Great Britain, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Indonesia, Bahrain, India, Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia and Herzegovina, Macedonia, Poland and soon in Korea.
The launch of Grazia Spain will be supported by a communication plan ranged across TV, print, radio, B2B, online, outdoor point of sale.

From 6 December Silvia Grilli will be the new editor of Grazia.

Grilli, who has a degree in modern languages from the Cà Foscari University in Venice, began her professional career at La Notte, L’Indipendente and il Giornale, before being appointed news editor of Anna in 1998 and managing editor of Cosmopolitan in 2000. She has also been a contributor to Il Foglio, Epoca and a number of foreign titles, including The Guardian, The New York Observer and The New York Sun. In 2001 she was a special correspondent for Panorama and co-editor of Grazia in 2005, becoming editor in chief the following year. At the beginning of 2007 she moved to the United States as “editor at large” for all of the Mondadori titles. In November of the same year she was appointed deputy editor of Panorama.

Mondadori wishes to thank Vera Montanari for the constant commitment and passion shown in her time with the company; thanks to her professionalism and experience Grazia has both strengthened its position as a women’s fashion and news magazine of excellence and note and become a point of reference for elegance and style, not only in Italy, but also internationally, where the brand is now present with a network of 21 editions.

From 29 November Grazia will also be published in Poland. The new international edition of the magazine, the result of a licensing agreement with the Bauer Publishing House (Wydawnictwo Bauer) of Bauer Group, will be a fortnightly.

Thanks to this partnership, the Polish magazine market will be enriched with an upscale brand that is already an international symbol of the elegance and style Made in Italy fashion. The new edition of Grazia, edited by Anna Zaleska, will consequently offer also to Polish readers the unmistakable mix of celebrities, fashion and lifestyle that has always characterised Mondadori’s historic fashion title.

“We are sure that when our readers get to know Grazia they will be enthusiastic and won’t want to be without it: the new magazine will capture their attention by offering them the best of celebrities and lifestyle,” declared the editor, Anna Zaleska.

The launch of Grazia in Poland will be supported by an advertising campaign across a range of media: TV, print, radio, B2B on the internet, bilboard, POS and outdoor.
The campaign has been developed by the Polish company Happy Hours.
The arrival of the new international edition will also be celebrated with a party offered by Bauer Media Group tomorrow, to be attended by a number of celebrities, advertising clients, media agencies and media specialists.

Mondadori has announced to have signed an agreement with Seoul Cultural Publishers for the launch of Grazia Korea. The new edition, that will be the 23rd of Grazia International Network, will be biweekly and will be launched in the first semester of 2013.

South Korea is one of the most economically advanced countries in the world and a key market for luxury and beauty client, where Grazia – one of the most exciting magazines in the international landscape – will continue the highly dynamic expansion of its network: apart from Italy, the magazine is successfully published in France, United Kingdom, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Bahrain, Indonesia, India and Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia-Herzegovina and Macedonia, to which a Polish edition will be added in the coming months followed by a Spanish version in 2013.

“We at Grazia International Network are really excited about the opportunity to offer our Korean readers their own edition of Grazia”, declared Zeno Pellizzari, Head of Mondadori’s International Activities. “Furthermore, we’re extremely proud of our partnership with Seoul Cultural Publishers, one of Korea’s most prominent publishing groups – and are truly confident that Grazia Korea would be yet another success story in the Asian region, where our magazine already counts editions in Thailand, Indonesia and India – in addition to Grazia China, which is an unprecedented success story already, only three years after its launch.

Mr Kim, CEO of Seoul Cultural Publishers, says that “they’re fully confident in the success of Grazia Korea”. Seoul Cultural Publishers has a well-established weekly publishing system, and thus, full of resources and capabilities and thanks to this experience, a huge influence in distribution channels. He also stressed that “it is time for a speedy and slim fashion magazine in Korea where it boasts of its reputation as the most wired and fast country in the world. Grazia Korea, born from Mondadori’s accumulated know-how and SCP’s local expertise, will open a new market as the first and only fashion biweekly in Korea.”

Seoul Cultural Publishers is part of Seoul Media Group, that is one the biggest publishers of the country. SMG operates in book, comics, magazines and custom publishing businesses. SMG has a portfolio of magazines including Sisa-Journal, Women Sense, Living Sense, Best Baby, Essen, and licensed titles like Arena and Nylon.

Grazia, the weekly edited by Vera Montanari, from Friday 19 October is changing.
It will become more ‘weekly’, more feminine, more connected, more surprising. From the ‘new look’ in terms of design to the new formats, to cult interviews (that are also emotional, envious, at home, on the set), true stories (worthy of a film), taboo investigations, and fashion ‘linked’ with beauty. All while retaining the characteristics that made has made it a unique point of reference for style and elegance among women’s magazines, also internationally, with 20 editions around the world.
Fashion and beauty, styles and trends, have always been key strengths of Grazia, and will be enriched, mixed. While shopping becomes ultra shopping: with a multiplication of pages right through the magazine, from news to shop windows, from interviews to dossiers. To inspire, play, change and above all dream. The new Grazia not only connects fashion and make-up but also accessories and design, beauty and current affairs, and personalities and people.

“Three words to sum up the new Grazia?” For the editor Vera Montanari they are: “’Energy: we women are full of energy. And we really need it. The second word is ‘Emotion’, because that’s what matters most in life. You have to touch people’s hearts, make a mark, move or entertain, even in the fashion or beauty pages. The last word is a bit classic, but is of great importance for us and it is ‘Style’. Grazia has it, it is its distinctive characteristic.”
Grazia is also news and aims “to become a daily that comes out every week,” the editor explains. In addition to Fast News – with the best of the week – there will be features on the themes that ignite debate, interviews – short circuit, 24 hours with, surveys. As well as films, books, addresses, inspirational homes, gurus. All providing a feminine interpretation of reality.
Video interviews, extras, live surveys and polls live and streamed editorial meetings will create and even stronger link with Grazia.it that with an average of 840,000 unique visitors per month – and its blogs, Facebook (with 78,200 fans) and Twitter (with almost 16,000 followers) profiles, are virtual spaces for non-stop dialogue for the magazine’s community.
On the website readers also become protagonists. By participating, sharing ideas and advice, telling their stories, responding to online surveys or by sending questions to ask their favourite personalities.

The launch of the new *Grazia* will be supported by a four-week communication campaign planned for print, web and radio, inviting readers to discover the new magazine.
The press campaign, developed by the creative duo Franz Degano and Alessandro Omini, art director and copywriter respectively, covers 4 subjects: fashion, celebrities, beauty and news, which represent the different souls of the world of women.
To mark the first issue of the new *Grazia* an online multiple-choice game, *Play Grazia*, has been created by the agency Adverteam and aimed at readers who want to test their knowledge of the world of fashion. To play just click on the banner of the *Grazia.it* web campaign and answer 5
questions from among those posted over the four weeks of the campaign: the person who gives the most correct answers in the shortest time will be elected “Fashion Queen” and will be celebrated on the Facebook page of *Grazia.it*.
The *web* campaign will also involve banners on the leading sites for women, news and social networks with intriguing questions the answers to which can be found in the magazine. Also on all major *radio* stations, listeners will be invited to discover the contents of the new issue of the magazine on newsstands. The communication campaign will also involve the newsstand network with posters and branded shopping bags branded, airports and railway stations.

Today sees the start of Milano Fashion Design, an initiative dedicated to fashion, culture and style, promoted by the Mondadori Group and the City of Milan, that once again this year will contribute cultural events to the event.

Following the success of previous editions, the Mondadori weeklies Donna Moderna, Grazia and Tu Style, points of reference for millions of readers interested in fashion, new trends and what’s new for women, will stage in Piazza Liberty in Milan, five days of shows, meetings and performances.

Fashion Show
Until Saturday 22 September, from 3 to 7.30 pm, Grazia will run a catwalk show at the Fashion House in Piazza Liberty featuring important labels. Among the performances so far confirmed are Loveable-Playtex and The Bridge. Tomorrow it will be the turn of Yes-Zee with Francesco Facchinetti, Baroni, Carla Ferroni, Kontatto, Eklé, Nomination, Koiné, Primadonna, ABBIDDIKKIA, Moon Boot, Rinascimento, Giorgia & Jones, Nell & Me and Cannella.
Also this year Sunday will be dedicated to children, who will be on the catwalk from 2.3 to 6.30 pm, with clothes from many of the most prestigious producers in the sector, such as Brums, Asso, Eddie Pen and Woolrich Kids.
The team and fashion bloggers of Grazia.it will move to the heart of the city, along with the editorial staff, in order to be as close as possible to the events of the Milan Fashion Week.

Casting “real women”
With Donna Moderna the spotlights of fashion shift to real women of all ages, sizes and professions. From tomorrow until Saturday 22 September, from 10 am to 12.30 pm, Milan will be the location for a casting effort to select the protagonists of the magazine’s fashion and beauty features, but above all to choose the women who will take part in the multi-ethnic fashion show to be held on Sunday 23 September on the Fashion House catwalk.
At the same time Donnamoderna.com, with its #divaMI initiative, will photograph all of the women against a backdrop of some of cinema’s most famous scenes, with glamour accessories and the advice of the stylists from Chicisimo.

Cultural events and beauty workshops
Milano Fashion Design is an occasion to take part in the cycle of cultural events “Women, Art, Fashion and Entertainment”. The Fashion House will host an extensive calendar of encounters, free admittance, introduced by Stefano Boeri, the councillor for Culture, Fashion and Design of the City of Milan, and presented by Antonio Calbi, the city’s director of Entertainment, Fashion and Design. Proceedings begin today at 12.30 with the round table “Dancing in Milan”: on stage Susanna Beltrami, choreographer and director of the DanceHaus, Milan, Marinella Guatterini the critic from Il Sole 24 Ore, lecturer in the aesthetics of dance and head of the course in theatrical dance at the Scuola Paolo Grassi, and Annamaria Onetti, Festival Exister/artedanzae20. On Friday 21 September, the discussion will be on “Personal style and mythmaking in twentieth-century art” with Marina Pugliese, director of Milan’s Museum of the Twentieth Century. On Saturday 22, the subject will be “The ’70s make-up and hair in the era of Saturday Night Fever”, organised by Make Up and Wigs Stage Entertainment /Teatro Nazionale.
In addition, on Thursday 20 at 1 pm and Friday 21 at 7.15 pm, Tu Style, together with R101 and the Department of Fashion and Design of the Milan Politecnico, will hold a workshop “A new life, a new look!”, to discuss how change can influence image. The special guest at this meeting will be Marco Balestri, presenter of the R101 radio programme “Molto Personale”.

“Special events”
The calendar of events for Milano Fashion Design also includes a number of special events, including today, at 7 pm. a party organised by Privalia and Tu Style to celebrate the Privalia.IT Girl, chosen from among 1000 girls. On Thursday at 7.30 pm Casa Cambalache will present the dancers who were runners up in the Tango Salon 2011 world championship who will perform “Tango en voga”, while on Friday 21 September, at 8 pm, DanceHaus’ Susanna Beltrami will present an extract from un “Le vent Noir”.
On Saturday 22 September, at 8 pm, Donna Moderna will bring to the Fashion House stage the “Kataklò Athletic Dance Theatre” who will perform an engaging alchemy of energy and athleticism and the harmonious intensity of dance.

Partners
Milano Fashion Design has been realised thanks to the Regione Puglia, the main partner: and on Saturday 22 September at 12 pm, the President of the Region Nichi Vendola will speak.
Renault is the event’s main sponsor. Also participating: Bioscalin, CityLife, Panasonic with Eluga (the new water-proof Android smartphone), Maybelline (sponsor & official make-up) and Compagnia della bellezza (sponsor & official hairstyling).
Event partner of the event: Privalia that celebrates its fifth anniversary along with Mondadori and Trenitalia with the Frecciarosa project dedicated to the world of women.
Milano Fashion Design is an event produced by DPR – Input Group.

A complete calendar for Milano Fashion Design is available at www.milanofashiondesign.it.
You can also follow Milano Fashion Design on Facebook.

Mondadori has announced the launch of two new international editions of Grazia, further confirmation of the global success of the magazine that interprets played Italian fashion and style around the world.

Mondadori has signed a licensing agreement with Wydawnictwo Bauer Sp. Z O.O. SP.K., a leading publisher in Poland and part of the Bauer Media Group, for publication of the magazine. Grazia Poland, which will hit newsstands in the coming months as a fortnightly, will be edited by Anna Zaleska.

Meanwhile the launch is planned in 2013 of the Spanish edition of Grazia, to be published under license by Prisma Publicaciones, a company wholly owned by the Planeta Group. Grazia Spain, which raises to ten the number of weekly editions of the magazine around the world, will be edited by Charo Izquierdo.

“With the launches in Poland and Spain, Grazia will soon be present in all major European countries, an incredible achievement, especially in light of the difficult economic scenario,” said Zeno Pellizzari, head of Mondadori’s International Activities. “The Polish edition will be published by Bauer, with whom Mondadori has a long-standing partnership, built around the success of the UK edition of Grazia and soon to be further strengthened with the acquisition by Bauer of ACP Magazines, the publisher of Grazia Australia,” Pellizzari added.
“Grazia Spain, which will launch next year, will be published by Prisma Publicaciones, part of the Planeta Group, one of the largest and most successful media players in the world. We are extremely proud to be working with Bauer and Planeta and we are sure we have made the best possible choice to ensure the success of these two new key editions of Grazia.” Pellizzari concluded.

Grazia Poland and Grazia Spain will be characterised by the unmistakeable “easy chic” style and the refined editorial mix that has made Grazia a point of reference around the world.
Unique in the world scene for the rapidity of its international expansion across four continents, Grazia is one of the most appreciated media in the fashion and beauty industries.
Apart from Italy, the magazine is successfully published in France, Great Britain, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Indonesia, Bahrain, India, and Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia-Herzegovina and Macedonia, to which the Polish edition will be added in the coming months followed by the Spanish version in 2013.

With the launch of Grazia South Africa, on newsstands from 18 May 2012, the number of international editions of the Grazia International Network rises to 20.

Published under license by Media 24 – the leader in Africa in business and consumer magazines – and edited by Danielle Weakley, Grazia South Africa is the network’s first edition in the African continent and will come out weekly.

Also this 20th international edition will be characterised by the usual easy chic formula that distinguishes the Grazia brand around the world: fashion, news and celebrities, enhanced by international trends, style and local trends.

The Grazia International Network: as well as in Italy, where the magazine has been published since 1938, Grazia is published as a weekly in France (by Mondadori France), Great Britain, Holland, Germany, UAE, India, Australia and South Africa (under licensing agreements) and in a joint venture with Independent Media in Russia. Meanwhile, a joint venture with SEEC Media Group Limited publishes a fortnightly Chinese edition of the magazine. Monthly editions of Grazia, also under license, are published in Bulgaria, Croatia, Serbia, Bosnia-Herzegovina, Macedonia, Slovenia, Bahrain, Thailand and Indonesia.

Grazia, launched in China in February 2009, celebrated its third anniversary with a record issue in terms of advertising sales: on the cover an exclusive feature on the three most famous Chinese top models, produced in New York during the fashion week.

This performance is confirmation of the success of the Grazia brand in China, where the magazine is the most widely sold international glossy magazine, with sales of 1,162,000 per issue and double-digit growth rate in Q4 2011 in all of the cities in the country, from Shanghai to Beijing, Guangzhou and Hangzhou.

Grazia in China, which is the result of a unique and increasingly appreciated editorial formula, both by readers and advertisers, provides a diversified communication platform that includes a web site www.grazia.com.cn, which already has 1.8 unique users, the launch in April of an iPad version, events across the country such as “Fashion Class” and successful editorial supplements, including Grazia Men.

“This is the dynamic that Grazia is contributing to Mondadori’s development strategy in China, a country where we expect to develop other new business opportunities soon,” ha declared Fabrizio Lo Cicero, chairman of the Chinese joint-venture between the SEEC Group and Mondadori.

The Mondadori Group also works with other local partners in the country for the publication of Casaviva and Science et Vie.