Grazia

By 2012 Mondadori will launch five new international editions of Grazia.
The Grazia International Network (www.graziainternational.com), created in 2005, is a unique case in terms of the rapid development and quality in the offer, in the international magazine publishing industry.

There are currently 16 markets that have chosen Grazia whose unique and innovative formula has enable the magazine to become one of the leading international women’s fashion titles, alongside products from historic giants of magazine publishing such as Hearst and Condé Nast.
For the future, the Mondadori network has given itself even more ambitious objectives: to reach 30 international editions of Grazia by 2015.

“We are proud to have built in such a short time an international network linked to a brand with the quality and authority of Grazia, particularly in the context of a global scenario characterised by profound transformations for the publishing business,” declared Marina Berlusconi, chairman of the Mondadori Group. “This initiative confirms, once again, Mondadori’s vocation to grow in quality publishing,” concluded Marina Berlusconi.

“The most significant characteristic of our system is the high number of weeklies published in some of the most important markets for magazines, including Italy, France, Great Britain, Germany, Russia and Holland,” said Maurizio Costa, deputy chairman and chief executive of Mondadori. “This frequency of our relationship with readers is an extremely important element for the companies that invest in order to reach their public rapidly, with a significant impact on the success of their products in markets with high rates of growth,” concluded Costa.

Through Grazia Mondadori delivers around the world the best of made in Italy fashion and luxury goods, highlighting the excellence and quality of our business system.

In fact the network of Grazia editions generates an overall monthly circulation of more than 6.6 million copies around the world. The magazine is also published in China, Australia, India, the United Arab Emirates, Bahrain, Indonesia, Thailand, Serbia, Croatia and Bulgaria.

GRAZIA GLOBAL CONFERENCE 2011
Today and tomorrow, more than 120 people – including editors, fashion editors, and representatives of the international publishing community and the world of fashion – coming to Italy from 20 countries, will join together for the Grazia Global Conference 2011, an international workshop organised by Mondadori at the Group’s headquarters in Segrate.
The Grazia Global Conference 2011 is an occasion to discuss the key issues facing publishing – from editorial content to digital, branding operations and new advertising solutions – and to reflect on the strengths and opportunities for the further growth of an historic Italian brand.

A number of figures representing some of the world’s leading luxury brands will also participate in the conference, including Diego Della Valle, President and CEO Tod’s; Remo Ruffini, President and Creative Director Moncler; Michele Norsa, CEO and Group Managing Director Salvatore Ferragamo; Gabriella Scarpa, Country General Manager LVMH Parfums & Cosmetiques, President Acqua di Parma and General Manager Dior Couture Italy; Isabella Capece Galeota, International PR Director & Events Louis Vuitton; as well as Marissa Evans, CEO and co-founder of Go Try It On, and Kevin Roberts, CEO Worldwide of Saatchi & Saatchi.

The Special guest of the Grazia Global Conference 2011 is Giorgio Armani.

“THE GRAZIA IT AWARDS”
“The Grazia It Awards”, created by the Grazia Global Conference, is an award given by the editors and fashion editors of the international network for three “must have” items, selected from among the collections of the most prestigious fashion designers.
Giorgio Armani stood out in the IT DRESS category with his Femme Blue collection.
The IT SHOES award went to Bruno Frisoni with his Ballerina model for Roger Vivier. While Karl Lagerfeld won the IT BAG category with his Mademoiselle bag for Chanel.
The three awards, produced by Patricia Urquiola, were presented by Carla Vanni, director of the Grazia International Network.

Grazia.it, the new site of the women’s weekly Grazia, is now online. Grazia.it is a dynamic, interactive contemporary container full of novelty and voices that discuss Italian style and the very latest trends in fashion beauty and lifestyle with personality and irony.

The weekly’s new site is characterised by the “It factor” which has two meanings: first of all, it refers to Italy, a country with a huge influence on the world of fashion, beauty and design. And It in the sense of “in fashion”, and Grazia.it is the site of reference for fashion addicts.

Grazia.it is completely new, in its content, look and interface. Big, colourful images are the real protagonists of the site, while content, produced by bloggers, photographers, digital artists and professionals from the sector, alternates with detailed coverage by the weekly’s editorial staff and, of course, audio files of interviews and video clips of the magazine’s guests, all of which is coordinated by Tamu McPherson – head of Grazia.it.

Grazia.it is approachable and easy to use thanks to fast and flexible menu, along with traditional vertical and horizontal navigation, similar to flicking through a magazine. The aim is to make the user’s experience as immediate and straightforward as possible.

Grazia.it is online in 4 sections:

– It Fashion is the heart of the site: fashion viewed as a game, something that is fun, joyous and light-hearted. The new trends, cult accessories and what’s right if you want to become an icon of style.
– It Beauty: all of the latest beauty and wellbeing products and advice, with special attention to the most recent research in cosmetics.
– Magazine: a channel reserved for the content of Grazia, the editorials and comments of the columnists, more detailed coverage by the editorial staff, the magazine’s big investigations and surveys, audio files of interviews and video clips of the magazine’s guests.
– It Culture: a window on Italian and international lifestyle, to keep you always up to speed on what’s happening in art, events and entertainment.

Grazia.it will also soon be expanded with other new features and content, from shopping suggestions to daily tips to inspire you. Blogs will also have extensive space to share new ideas with the readers of the magazine, as well as daily fashion updates straight from the web.

And of course, Tamu McPherson’s take on the world of fashion and the latest trends.

Grazia.it, whose creative director is Macs Iotti. is accessible on a PC, iPhone and iPad, and you can also interact with the social networks Facebook and Twitter directly from the homepage.

After the success of the first edition, the Fashion Week & Design, initiative, promoted by the Mondadori Group – with its titles Grazia and Interni – and the City of Milan (the department of fashion, events and design) returns in the context of Milano Loves Fashion.
From Wednesday 23 to Sunday 27 February 2011, more than twenty fashion brands will enliven the Ottagono in the Galleria Vittorio Emanuele with performances, encounters, discussions and special events.
Fashion Week & Design is a new way for people to live and experience fashion and design in the city of Milan that both involves the public and is an important showcase for advertising investors.

The initiative was presented this morning by Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, and Giovanni Terzi, the the City of Milan councillor responsible for fashion, events and design. Also taking part were Vera Montanari editor of Grazia, Gilda Bojardi editor of Interni and the designer Fabio Novembre.

Fashion Performances
Grazia, a qualified interpreter of made in Italy style, has involved a range of exclusive Italian women’s fashion labels, making available its know how for the realization of innovative fashion shows that will take place at the centre of the Ottagono.
For the first time also children’s wear will be included in the Fashion Week & Design programme, with an entire day dedicated to children’s fashion on Sunday 27 February.

Michele De Lucchi and the Fashion Design House
Mondadori will open the Fashion Week with Michele De Lucchi, the internationally renowned designer and architect, who was asked by Interni – thanks to his extensive experience in the sector – to design the Fashion Design House, a special space located in the centre of the Galleria Vittorio Emanuele, where all of the events will take place.
Michele De Lucchi has designed a large octagonal wooden platform with a ring of video monitors that will transform the fashion brands into protagonists in an innovative way.
The stage of the Fashion Design House will become an authentic exhibition space where, every day, fashion and design will be on show where the staging will be enriched with a series of unseen elements and Poliform design objects.
Also the backstage will underscore the fashion events by being open to the public with the L’Oréal Paris make-up and L’Oréal Professionnel hair styling areas in full view thanks to a transparent structure, where the final touches of make-up artists and hairdressers can be observed. Between one catwalk show and another, it will also be possible to watch performances by Simone Belli, L’Oréal Paris national make-up artist and Pierpaolo Lai with the L’Oréal Professionnel Ambassadors and pick upo some of the secrets from make-up and hair styling lessons.
In addition, the Fashion Design House – which will enjoy the technical support of Caimi, Kartell, Listone Giordano, Tisettanta, and Panasonic – will also feature a photographic set where people will be able to observe the preparation and shooting of fashion services. Also McDonald’s is among the initiative’s partners.

Encounters with designers
Kicking off the events of the Fashion Week & Design will be a series of encounters with important designers and the editor of Interni, Gilda Bojardi. The first of these, on 22 February will be with Fabio November, followed, on 23rd, by Catherine Vautrin, on 24th, by Carlo Colombo and on Friday 25th byPatricia Urquiola.

R101 will be at the Fashion Week & Design with the speaker Chiara Lorenzutti, while La5 will broadcast in its daily Fashion slot everything that happens in the space.
Also involved in the Fashion Week & Design are: Ferrovie dello Stato, as main partner; Nokia making available to visitors of the Fashion Design House the new C7, the latest touchscreen and Saab, that will be a protagonist of the Milan Fashion week with the presentation of its latest model which will be on show in Via Silvio Pellico.

Fashion Week & Design is an event produced by DPR Eventi.

Grazia readers now have a an extra way to get access to and read – at any time of the day, also when travelling or abroad – their favourite magazine.

First among women’s fashion weeklies, Grazia has launched its app for the iPad and with iGrazia it is now possible to flick through a digital version of the magazine every week and discover – in addition to everything that is in the print version – a range of additional features specially created for enthusiasts of the new device, including a video-editorial by the editor Vera Montanari, interviews and “chats” with the magazine’s staff.

And to coincide with the Milan Fashion Week there will also be a photo gallery and backstage coverage, which thanks to the quality of the images, will provide a taster of the collections on the catwalks for the 2011 Spring/Summer season.

And for those who want to re-read or get more background from already published interviews, with iGrazia you can access all the content of the last ten issues of the magazine.

To coincide with the 2010 Women’s Fashion Week, the City of Milan and the Mondadori Group, with its titles Grazia and Interni, are the promoters of an initiative entitled Fashion & Design 2.0.

The weekly magazine Grazia, a qualified interpreter of Italian fashion and style, has involved prestigious Italian brands and exploited the know how of its editorial staff to produce a series of innovative fashion performances at the centre of the Ottagono, and open to the whole city.

The monthly Interni, with its long and consolidated experience in the world of design, has selected 4 important and world famous designers and architects to produce 4 large installations inspired by the themes and values of the world of fashion in order to illustrate the connection between the fashion system and the world of design.

The opening of Milan’s Fashion Design House

A symbolic space in the centre of Milan, the Galleria, is transformed into a place of encounter and events dedicated to fashion, but also to design, in order to engage not only the media and fashion professionals who during the Fashion Week converge on Milan, but above all local citizens, during one of the most important periods of the year for Italian industry.

The event is organised in three distinct areas:

1. The design installations at the Galleria Vittorio Emanuele

Four designer/architects selected by Interni were asked to produce four installations, macro objects of great symbolic value, celebrating the cross-fertilization between fashion and design; in the creation of the installations, the designers have been inspired by the content of the world of fashion, with the possibility of working with the sorts of materials that are most identifiable with it.

The four installations:

Air du temps,
by Antonio Citterio Patricia Viel and Partners with Moncler

Wooden Thread,
by Lissoni Associati with Gallo

Timeless Chic,
by Vudafieri Saverino Partners with Tod’s

Apparition,
by Alberto Biagetti with yoox.com

2. The Fashion Design House at the centre of the Ottagono

A stage and a large tiered stand built in the centre of the Ottagono, and enriched with highly suggestive design objects design, creating an original and modern backdrop to enliven every day the fashion performances; Grazia has organised 4 days of appointments during which more than 20 Italian fashion brands will give life to the same number of fashion events created and organised exclusively with the magazine’s fashion department. The tiered stand of the Fashion Design House makes it an authentic exhibition space: with the tiers and the terrace decorated by prestigious furniture and design companies, creating an original and very evocative backdrop.

3. Piazza San Fedele, animated by fashion and design

Piazza San Fedele will become an open-air exhibition space dedicated to the city, in which there will be a combination of moments dedicated to the world of fashion and contemporary design.

Mondadori and ITP have signed an agreement for the publication of the Bahrain edition of Grazia, which is expected to hit the newsstands in September, bringing the total number of international editions of Grazia to 16.

Grazia Bahrain will be published monthly and in English. Circulation for the new foreign edition of the title, a symbol of Italian fashion and style, is expected to be over 10,000 copies and it will be distributed both through newsstands and at large-scale retail outlets with special display stands. The Bahrain edition will operate alongside Grazia United Arab Emirates, which was successfully launched (also under a licensing agreement with ITP) in November 2005.

“Mondadori is delighted to have reached this new agreement with ITP,” declared Zeno Pellizzari, the Mondadori Magazine Division’s head of International Activities and Syndication. “This is another step in the direction of ever-closer cooperation between our two companies. ITP already publishes, successfully and to very high standards of quality, the edition of Grazia for the market of the United Arab Emirates and we are confident they will do the same with Grazia Bahrain,” he concluded.

Uniquely in the market, Grazia Bahrain will be an innovative up-scale monthly aimed at meeting the needs of an evolved and style-conscious readership.

The sections of the magazine will range from fashion and beauty, and from international celebrities to unmissible news, and will target the constantly growing number of women interested in keeping up with new trends in fashion and beauty.

“The launch of an edition of Grazia specifically conceived for our country is the direct result of the rapid emergence of Bahrain as the fashion hub of the Middle East,” claimed Ali Awaki, managing director of ITP Consumer Publishing. “With the opening of the exclusive Fashion Mall, which has given Bahrain its first show rooms for up-scale brands and led to the opening of other icon stores, such as New York’s Saks Fifth Avenue, there was a need for an internationally renowned, high-quality fashion magazine to meet the growing expectations of the market,” concluded Mr Akawi.

ITP

ITP is the biggest publisher of business and consumer magazines in the Middle East. In addition to magazines, the internet and online titles, the company’s activities also include specialised magazines and event organisation.

Grazia Cina is a media partner of the Italian Pavilion at the Universal Exposition in Shanghai which begins on 1 May.

A showcase for made in Italy excellence in China, the area dedicated to Italy has in Grazia – an international ambassador of Italian style – the ideal partner. Grazia is the only weekly in the world published in Great Britain, France, Germany and Italy as well as other leading foreign markets.

The journalists of Grazia China were able to have a preview, accompanied by the Italian government’s General Commissioner for the 2010 Shanghai Universal Exposition Beniamino Quintieri, of the Italian pavilion and to complete an exclusive fashion shoot Song Jia, one of China’s most talented actresses. The photographs, published this week in the magazine, have as a running theme the multiple facets of Made in Italy, as inspired by a range of Italian designers.

Grazia China will also produce an official guide for all of the events organised at the Italian Pavilion: ‘Grazia Expo Express’ will be a live showcase of the Expo, what’s new and what should not be missed. The guide is published from today across China as a monthly supplement to Grazia (a circulation of over 600,000) and will be distributed with an extra print run directly from the Italian Pavilion, in six separate issues over the course of the Expo.

Grazia China, the country’s first news and style glossy, was launched in 2009 thanks to an agreement between the Mondadori Group and SEEC Media Group Limited. The magazine celebrated its first anniversary in March with a special issue, which sold out in just two days, and a series of promotional activities that were widely successful around the country. Grazia China is also online at www.grazia.onlylady.com.

Mondadori and Mediengruppe Klambt signed an agreement for the German edition of the weekly Grazia, which is expected to make its first appearance in German newsstands from next February.

Following the successful launches in the UK and France, with this licence the international expansion of the Grazia brand adds a significant new area of the European market. Indeed, Germany is one of the most important countries in terms of circulation and revenues in the magazine sector, with annual sales of more than 2 billion copies (2008 IVW figures) and €3.1 billion in gross advertising revenues (Nielsen Media Research figures for 2008). The women’s sector on its own – which includes entertainment and celebrity titles, service titles and fortnightly and monthly lifestyle titles – last year sold some 801.4 million copies and generated gross advertising revenues of more than €1 billion.

“The launch of Grazia Germany consolidates the reach of the Mondadori weekly in Europe’s most important and profitable markets”, declared Zeno Pellizzari, head of the Mondadori Magazine Division’s international activities and syndication area.

“The UK and French editions have achieved exceptional results and, along with the Italian edition, these four editions will represent a unique and unparalleled proposal: no other international publisher has such a vast weekly offer. Grazia Germany will also fill a gap in the already rich German women’s magazine market as the only weekly lifestyle title,” concluded Pellizzari.

The other strong European markets, the United Kingdom and France, are producing very positive results.

Grazia UK reported average sales of 228,694 in the first half of 2009 (source: ABC) with a significant increase in terms of value (+18.3%) and pages (+19.8%) on the advertising side in the third quarter of the year, especially when compared with the average trends in the up-market women’s segment (-14.3% and -14.2% respectively; source: Nielsen).

Grazia France, which was launched in August 2009, reached a total average circulation of 198,521 copies with the first fourteen issues (OJD figures to 30 November 2009) with an average of more than 30 advertising pages per issue.

Alongside the increasingly strong presence of the brand in Europe, the expansion of the Grazia International Network has continued to be marked in countries with the highest growth potential – Russia, China and India – as well as South East Asia, with recent launches in Thailand and Indonesia.

MEDIENGRUPPE KLAMBT

The origins of the company go back to the publishing house in Silesia founded by Wilhelm Wenzel Klambt in 1843. In over 160 years of publishing activities, magazine publishing, in particular, has remained at the centre of the company’s attention.

There are currently more than 50 titles in the portfolio; including, the Germany edition of OK! which is published in a joint venture with Northern & Shell and is the country’s most recent and fastest growing people title which, with a jump of 34% in the third quarter of 2009, has reached sales of 239,000 copies. Klambt also publishes, in a joint venture with Gruner+Jahr, Healthy Living and in – Das STAR & STYLE Magazine: a new German format celebrity title that is among the most dynamic in the German market and recorded 20% growth in the third quarter of 2009 reaching sales of 295,000 copies. In a joint venture with Bauer, Klambt is also the publisher of Freizeitwoche, a mass-market weekly with a circulation of 500,000 copies.

The international network for Grazia will, from tomorrow, include a new edition to be published in Indonesia by the Femina Group, the country’s leading publisher of women’s fashion and lifestyle titles.

With this new launch, following on from recent launches of Grazia in Thailand, France and China, the total number of foreign editions of the magazine rises to 15; confirming the position of the ‘Grazia International Network’ as one of the most significant players in the magazine business in terms of the rate of growth of licences since 2004 to today.

The new glossy monthly, edited by Zornia Devi, will consequently also bring to Indonesia the ‘easy chic’ formula that is the international characteristic of the Grazia brand: fashion, news and celebrities, along with glamour ideas and suggestions and information about the latest trends.

Femina Group is one of Indonesia’s leading media groups, with a strong presence in the fashion sector. The titles in its portfolio include, Femina, the country’s leading women’s weekly; Dewi, one of the most important luxury and fashion monthlies; Gadis, the leading magazine for teenagers; as well as the international titles Men’s Health Indonesia and Reader’s Digest Indonesia.

Mondadori is launching a new international edition of Grazia: from tomorrow the Italian women’s fashion title will also be published in Thailand.

The new magazine is the result of a licensing agreement with Inspire Entertainment Company Limited, which is already the local Thai publisher of the interiors monthly Casaviva.

This international partnership further reinforces Mondadori’s presence in the Far East, an area with the highest rate of growth in the magazine business.

Edited by Sudarampai Chiang, Grazia Thailand will every month offer its readers the new trends from the world of fashion, beauty and lifestyle – paying particular attention to the excellence of Made in Italy and to a ‘local flavour’ – as well as all the latest news about celebrities.

Inspire Entertainment Company Limited, one of Thailand’s leading publishers, has a portfolio featuring numerous international titles, in the male lifestyle segment, FHM, Car, Zoo, Stuff, and for women Women&Home, Ray and Cawaii!. The company is part of the media group Siam Sport, the country’s third biggest group with a portfolio of more than 40 titles.