International brands

From tomorrow, Wednesday 13 February, Grazia will be available also in Spain thanks to a licensing agreement with Prisma Publicaciones, a company 100% owned by the Planeta group. The new magazine, edited by Charo Izquierdo, brings to ten the number of weekly editions of Grazia in the world, completing the presence of the Grazia International Network in continental Europe.

With this and the Korean edition, to be launched next week, the number of countries in which the magazine is published rises to 23. Thanks to this partnership, the Spanish magazine market will now include a upscale brand that already represents the elegance and style of Italian fashion around the world. The new edition of Grazia will introduce Spanish readers to the unmistakable mix of celebrities, fashion and lifestyle that has always characterised Mondadori’s fashion magazine.

“Grazia is will enter the panorama of Spanish women’s magazines as a product that has been missing until,” said Charo Izquierdo, editor of the title. “There has not been in our market a title that combines fashion and news, and which responds to the needs of women readers. I’m sure that Grazia Spain will be a new element as it has been with the other editions in the rest of the world,” Izquierdo concluded.

Unique in the international publishing scene for the speed with which it has exported the brand to four continents, Grazia is one of the most popular titles in the fashion and beauty sectors. In addition to Italy, the magazine is successfully published in France, Great Britain, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Indonesia, Bahrain, India, Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia and Herzegovina, Macedonia, Poland and soon in Korea.
The launch of Grazia Spain will be supported by a communication plan ranged across TV, print, radio, B2B, online, outdoor point of sale.

From 29 November Grazia will also be published in Poland. The new international edition of the magazine, the result of a licensing agreement with the Bauer Publishing House (Wydawnictwo Bauer) of Bauer Group, will be a fortnightly.

Thanks to this partnership, the Polish magazine market will be enriched with an upscale brand that is already an international symbol of the elegance and style Made in Italy fashion. The new edition of Grazia, edited by Anna Zaleska, will consequently offer also to Polish readers the unmistakable mix of celebrities, fashion and lifestyle that has always characterised Mondadori’s historic fashion title.

“We are sure that when our readers get to know Grazia they will be enthusiastic and won’t want to be without it: the new magazine will capture their attention by offering them the best of celebrities and lifestyle,” declared the editor, Anna Zaleska.

The launch of Grazia in Poland will be supported by an advertising campaign across a range of media: TV, print, radio, B2B on the internet, bilboard, POS and outdoor.
The campaign has been developed by the Polish company Happy Hours.
The arrival of the new international edition will also be celebrated with a party offered by Bauer Media Group tomorrow, to be attended by a number of celebrities, advertising clients, media agencies and media specialists.

Mondadori has announced to have signed an agreement with Seoul Cultural Publishers for the launch of Grazia Korea. The new edition, that will be the 23rd of Grazia International Network, will be biweekly and will be launched in the first semester of 2013.

South Korea is one of the most economically advanced countries in the world and a key market for luxury and beauty client, where Grazia – one of the most exciting magazines in the international landscape – will continue the highly dynamic expansion of its network: apart from Italy, the magazine is successfully published in France, United Kingdom, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Bahrain, Indonesia, India and Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia-Herzegovina and Macedonia, to which a Polish edition will be added in the coming months followed by a Spanish version in 2013.

“We at Grazia International Network are really excited about the opportunity to offer our Korean readers their own edition of Grazia”, declared Zeno Pellizzari, Head of Mondadori’s International Activities. “Furthermore, we’re extremely proud of our partnership with Seoul Cultural Publishers, one of Korea’s most prominent publishing groups – and are truly confident that Grazia Korea would be yet another success story in the Asian region, where our magazine already counts editions in Thailand, Indonesia and India – in addition to Grazia China, which is an unprecedented success story already, only three years after its launch.

Mr Kim, CEO of Seoul Cultural Publishers, says that “they’re fully confident in the success of Grazia Korea”. Seoul Cultural Publishers has a well-established weekly publishing system, and thus, full of resources and capabilities and thanks to this experience, a huge influence in distribution channels. He also stressed that “it is time for a speedy and slim fashion magazine in Korea where it boasts of its reputation as the most wired and fast country in the world. Grazia Korea, born from Mondadori’s accumulated know-how and SCP’s local expertise, will open a new market as the first and only fashion biweekly in Korea.”

Seoul Cultural Publishers is part of Seoul Media Group, that is one the biggest publishers of the country. SMG operates in book, comics, magazines and custom publishing businesses. SMG has a portfolio of magazines including Sisa-Journal, Women Sense, Living Sense, Best Baby, Essen, and licensed titles like Arena and Nylon.

Mondadori has announced the launch of two new international editions of Grazia, further confirmation of the global success of the magazine that interprets played Italian fashion and style around the world.

Mondadori has signed a licensing agreement with Wydawnictwo Bauer Sp. Z O.O. SP.K., a leading publisher in Poland and part of the Bauer Media Group, for publication of the magazine. Grazia Poland, which will hit newsstands in the coming months as a fortnightly, will be edited by Anna Zaleska.

Meanwhile the launch is planned in 2013 of the Spanish edition of Grazia, to be published under license by Prisma Publicaciones, a company wholly owned by the Planeta Group. Grazia Spain, which raises to ten the number of weekly editions of the magazine around the world, will be edited by Charo Izquierdo.

“With the launches in Poland and Spain, Grazia will soon be present in all major European countries, an incredible achievement, especially in light of the difficult economic scenario,” said Zeno Pellizzari, head of Mondadori’s International Activities. “The Polish edition will be published by Bauer, with whom Mondadori has a long-standing partnership, built around the success of the UK edition of Grazia and soon to be further strengthened with the acquisition by Bauer of ACP Magazines, the publisher of Grazia Australia,” Pellizzari added.
“Grazia Spain, which will launch next year, will be published by Prisma Publicaciones, part of the Planeta Group, one of the largest and most successful media players in the world. We are extremely proud to be working with Bauer and Planeta and we are sure we have made the best possible choice to ensure the success of these two new key editions of Grazia.” Pellizzari concluded.

Grazia Poland and Grazia Spain will be characterised by the unmistakeable “easy chic” style and the refined editorial mix that has made Grazia a point of reference around the world.
Unique in the world scene for the rapidity of its international expansion across four continents, Grazia is one of the most appreciated media in the fashion and beauty industries.
Apart from Italy, the magazine is successfully published in France, Great Britain, Germany, Holland, Russia, Australia, United Arab Emirates, South Africa, China, Indonesia, Bahrain, India, and Thailand, Croatia, Serbia, Slovenia, Bulgaria, Bosnia-Herzegovina and Macedonia, to which the Polish edition will be added in the coming months followed by the Spanish version in 2013.

From this month Flair will also be available in Germany, thanks to the licensing agreement between Mondadori and Mediengruppe Klambt, a leading publisher consumer magazine market.

First magazine to cover fashion and interiors in a single upscale title, Flair Fashion&Home is an exclusive upscale title aimed at trendsetting readers interested in style.

“We are delighted with this new initiative with Mediengruppe Klambt, the partner with whom we have already successfully published Grazia in Germany,” declared Zeno Pellizzari, Mondadori’s head of International Activities. “This operation will further strengthen the positioning of our International Network in the German-speaking market, one of the biggest magazine markets in Europe,” Pellizzari concluded.

“With the launch of Flair Fashion&Home, we will broaden our magazine portfolio with another exclusive brand, thus continuing to implement our expansion strategy.” declared Lars Joachim Rose, Chairman of the Klambt publishing group. “I am very happy to further expand our excellent relationship with Mondadori through the launch of this magazine”, he concluded.

Flair Fashion&Home is destined to become a point of reference in Germany among women’s magazines by responding to two of women’s great enthusiasms: fashion and interiors. The magazine, which will always have two covers – the first dedicated to fashion and the second to the world of living – handles its subjects in a sophisticated and original way. Characterised by an outstanding visual impact, its quality, exclusive and detailed approach, the monthly will also always include sections on beauty, wellness and a ‘save the date’ feature for unmissable appointments for films, music and books.

The monthly, which has a target circulation of 100,000 copies, is on sale in Germany and German-speaking Switzerland. Marking the launch of Flair Fashion&Home the title will have a particular packaging to capture the attention of readers.

With the launch of Grazia South Africa, on newsstands from 18 May 2012, the number of international editions of the Grazia International Network rises to 20.

Published under license by Media 24 – the leader in Africa in business and consumer magazines – and edited by Danielle Weakley, Grazia South Africa is the network’s first edition in the African continent and will come out weekly.

Also this 20th international edition will be characterised by the usual easy chic formula that distinguishes the Grazia brand around the world: fashion, news and celebrities, enhanced by international trends, style and local trends.

The Grazia International Network: as well as in Italy, where the magazine has been published since 1938, Grazia is published as a weekly in France (by Mondadori France), Great Britain, Holland, Germany, UAE, India, Australia and South Africa (under licensing agreements) and in a joint venture with Independent Media in Russia. Meanwhile, a joint venture with SEEC Media Group Limited publishes a fortnightly Chinese edition of the magazine. Monthly editions of Grazia, also under license, are published in Bulgaria, Croatia, Serbia, Bosnia-Herzegovina, Macedonia, Slovenia, Bahrain, Thailand and Indonesia.

Grazia, launched in China in February 2009, celebrated its third anniversary with a record issue in terms of advertising sales: on the cover an exclusive feature on the three most famous Chinese top models, produced in New York during the fashion week.

This performance is confirmation of the success of the Grazia brand in China, where the magazine is the most widely sold international glossy magazine, with sales of 1,162,000 per issue and double-digit growth rate in Q4 2011 in all of the cities in the country, from Shanghai to Beijing, Guangzhou and Hangzhou.

Grazia in China, which is the result of a unique and increasingly appreciated editorial formula, both by readers and advertisers, provides a diversified communication platform that includes a web site www.grazia.com.cn, which already has 1.8 unique users, the launch in April of an iPad version, events across the country such as “Fashion Class” and successful editorial supplements, including Grazia Men.

“This is the dynamic that Grazia is contributing to Mondadori’s development strategy in China, a country where we expect to develop other new business opportunities soon,” ha declared Fabrizio Lo Cicero, chairman of the Chinese joint-venture between the SEEC Group and Mondadori.

The Mondadori Group also works with other local partners in the country for the publication of Casaviva and Science et Vie.

The “Grazia International Network” continues to grow and has now reached 20 editions around the world.
Following the announcement of an agreement with the publisher Media24 to launch before the end of the year Grazia South Africa, from March the magazine will also be available in Slovenia, published under a licensing agreement by Videotop Color Media, a company of the Color Press Group, one of the principal players in the sector in the country.

Unique in the publishing industry in terms of the rapidity of development and the quality of the offer, Grazia brings to four continents – Europe, Asia, Africa and Oceania – the very best of made in Italy luxury, in a unique and innovative formula that has allowed the title to become one of the international leaders in women’s fashion magazines.
Created in 2005, “Grazia International” is in fact one of the most dynamic magazine networks in the world and is already successfully published in Italy, France, Great Britain, Germany, Russia, Holland, China, Australia, India, the Arab Emirates, Bahrain, Indonesia, Thailand, Serbia, Croatia, Bulgaria, Bosnia-Herzegovina and Macedonia.

And precisely because of its strong links with the world of fashion, the “Grazia International Network” will be present at the “Milano Fashion Week” with a “guerrilla” action that will have as its protagonists seven models who will “carry” the “Grazia International” logo at the most important fashion shows.
In addition, on Sunday 26 February, from 5pm to 6.30pm, and on Monday 27 February, from 4.30pm to 5.30pm, as part of “White Milano”, “Grazia International Network”, in collaboration with Campari, will invite the public at its stand to share in a fashion happy hour, during which they can flick through and enjoy all of the magazine’s international editions.

Mondadori has signed an agreement for the publication of Grazia South Africa with Media24, the leading publisher in Africa in the business and consumer magazines market.
This launch extends the reach of the Grazia International Network for the first time with an edition also in this continent.

John Relihan, chief executive of Media24 declared: “Grazia has become a global brand and we believe it can have the same level of success in South Africa as it has had in other countries. We are delighted to embark on this new adventure with a partner like Mondadori,” Relihan concluded. Liezl de Swardt, general manager of Media24’s Women’s Interest division, explained: “The first edition of Grazia was published in 1938 and since then the magazine has become one of the key brands in fashion, and a leader in the women’s weekly market at an international level”.

“Grazia South Africa will be the first on the African continent,” declared Zeno Pellizzari, head of Mondadori’s International Activities. “We are very proud to be working with Media24 and with this launch we are sure that we will have a decisive impact on the competitive scenario in South Africa, just as we’ve had in France, the UK, Germany, China, Russia and Holland,” Pellizzari concluded.

The weekly Grazia South Africa will be characterized by the usual ‘easy chic’ formula that distinguishes the Grazia brand around the world: fashion, news and celebrities, enhanced with international trends and local style and tendencies.

Media24
Media24, is Africa’s leading publishing group, with its principal activities in the south of the continent. It is the biggest magazine publisher and one of the most important players in the newspaper sector, as well as operating as a printer and distributor of magazines and digital content.

Mondadori has joined forces with Flipboard, the world’s first social magazine for the iPad, to make content from Grazia.it, Grazia.fr and Graziadaily.co.uk available on Flipboard. International fashion and style aficionados can access the three language versions of Grazia in Flipboard’s Content Guide, where the publications are featured this week.

Flipboard, named Apple App of the Year by Apple, allows readers to discover, browse and share digital content that has been optimised for iPad for an unparalleled reading experience. Additionally, they can to flip through news, photos, videos and friends’ updates on Facebook, Twitter, Google Reader, LinkedIn, Tumblr, 500px, Flickr and Instagram.

From today the section featuring Flipboard’s recommended titles provides access to a range of digital content from the web sites of Grazia Italy, Grazia France and Grazia UK.

Mondadori is the first publishing group in Italy to work with Flipboard and Grazia the first digital women’s title in Italian to be present on the app.

“We are delighted to be working with Flipboard which will enable us to make Grazia.it accessible to users of the app that Time included among the 50 best inventions of 2010,” declared Vittorio Veltroni, general manager of Mondadori Digital. “Flipboard has recorded 4 million downloads across the world for the iPad, generating 600 million flips per month, a figure that is destined to rise. Grazia.it will then be available to an increasingly large audience, and audience that combines its passion for fashion with shopping, as well as socialising,” concluded Vittorio Veltroni.

“With Grazia Flipboard readers can access the content of one of the brands that is synonymous with fashion and style in Italy, France and the United Kingdom,” claimed Christina Mace-Turner, head of partner strategy at Flipboard. “For the first time, we are integrating content in three different languages, a first step in customizing the Flipboard experience for our readers around the world.” Mace-Turner, concluded.