International brands

To celebrate its third anniversary Grazia China organised a masked ball inspired by the Venice Carnival, a symbol of Italian excellence in the world.

Grazia is the first glossy news and style fortnightly in the country, with original content in Chinese and a dedicated editorial staff that in a short time has become an authentic publishing phenomenon. Published thanks to an agreement between the Mondadori Group and SEEC Media Group Ltd., the magazine’s great success is demonstrated by a circulation of 1,162,000 copies, an increase of 30% compared with 2010.

To celebrates the magazines success, “Il Ballo del Doge” by Antonia Sautter came to Shanghai for the first time, bringing artists of international standing, marvellous period costumes and haute couture creations – compositions with feathers, sequins, tulle, velvet and other precious fabrics – worn for the occasion by Chinese models and celebrities who paraded on Grazia’s pink carpet.
The guests included many of the leading players from the top international fashion and beauty brands and some of the most popular stars in China, including the actresses, Huo Si Yan and Dong Jie.

During the evening the guests enjoyed a special show that was divided in two parts: Casanova with the Mechanical Doll, based on the famous film by Federico Fellini “Casanova”, and a splendid Turandot, inspired by the Puccini opera, alongside the Leo Doge, a representation of the ancient ties between Venice and the East.

The event concluded with an extraordinary performance by the young Taiwanese singer and songwriter Fan Xiao Xuan, Asia’s most popular punk rock artist who has already made 21 albums and won more than 27 prizes.

Grazia China is online at: www.grazia.com.cn.

From this month Grazia is also present in Bosnia-Herzegovina and in Macedonia, published under licence by Color Press Group, the leading publisher of trade and consumer magazines in southeastern Europe. The company, which is based in Serbia, has a portfolio of over 84 titles, including international brands such as Hello, Joy, FHM, Economist and Intelligent Life.

The two new monthly editions of Grazia are aimed at readers interested in fashion and style, thanks to an innovative formula and an up-scale offer.

These two new launches, which take to 18 the total number of editions of the magazine published around the world, will reinforce the presence of the “Grazia International Network” in the Balkans, following the successes achieved in Bulgaria, Serbia and Croazia, the latter also published in partnership with Color Press.

“The continuing expansion of the Grazia International Network is, for us, further proof of the uniqueness and the appeal of the editorial concept of our brand which, in just six years, has become an international point of reference, even in a difficult economic context like the current one,” commented Zeno Pellizzari, head of Mondadori’s international activities.

“The collaboration with Mondadori is an excellent example of how an international brand like Grazia can be very successfully launched also in minor markets,” commented Robert Coban, CEO of the Color Press Group. “Just one year after our first agreement we have already published three editions and I am sure that our collaboration will not only continue, but will be reinforced in the coming years,” Coban concluded.

By 2012 Mondadori will launch five new international editions of Grazia.
The Grazia International Network (www.graziainternational.com), created in 2005, is a unique case in terms of the rapid development and quality in the offer, in the international magazine publishing industry.

There are currently 16 markets that have chosen Grazia whose unique and innovative formula has enable the magazine to become one of the leading international women’s fashion titles, alongside products from historic giants of magazine publishing such as Hearst and Condé Nast.
For the future, the Mondadori network has given itself even more ambitious objectives: to reach 30 international editions of Grazia by 2015.

“We are proud to have built in such a short time an international network linked to a brand with the quality and authority of Grazia, particularly in the context of a global scenario characterised by profound transformations for the publishing business,” declared Marina Berlusconi, chairman of the Mondadori Group. “This initiative confirms, once again, Mondadori’s vocation to grow in quality publishing,” concluded Marina Berlusconi.

“The most significant characteristic of our system is the high number of weeklies published in some of the most important markets for magazines, including Italy, France, Great Britain, Germany, Russia and Holland,” said Maurizio Costa, deputy chairman and chief executive of Mondadori. “This frequency of our relationship with readers is an extremely important element for the companies that invest in order to reach their public rapidly, with a significant impact on the success of their products in markets with high rates of growth,” concluded Costa.

Through Grazia Mondadori delivers around the world the best of made in Italy fashion and luxury goods, highlighting the excellence and quality of our business system.

In fact the network of Grazia editions generates an overall monthly circulation of more than 6.6 million copies around the world. The magazine is also published in China, Australia, India, the United Arab Emirates, Bahrain, Indonesia, Thailand, Serbia, Croatia and Bulgaria.

GRAZIA GLOBAL CONFERENCE 2011
Today and tomorrow, more than 120 people – including editors, fashion editors, and representatives of the international publishing community and the world of fashion – coming to Italy from 20 countries, will join together for the Grazia Global Conference 2011, an international workshop organised by Mondadori at the Group’s headquarters in Segrate.
The Grazia Global Conference 2011 is an occasion to discuss the key issues facing publishing – from editorial content to digital, branding operations and new advertising solutions – and to reflect on the strengths and opportunities for the further growth of an historic Italian brand.

A number of figures representing some of the world’s leading luxury brands will also participate in the conference, including Diego Della Valle, President and CEO Tod’s; Remo Ruffini, President and Creative Director Moncler; Michele Norsa, CEO and Group Managing Director Salvatore Ferragamo; Gabriella Scarpa, Country General Manager LVMH Parfums & Cosmetiques, President Acqua di Parma and General Manager Dior Couture Italy; Isabella Capece Galeota, International PR Director & Events Louis Vuitton; as well as Marissa Evans, CEO and co-founder of Go Try It On, and Kevin Roberts, CEO Worldwide of Saatchi & Saatchi.

The Special guest of the Grazia Global Conference 2011 is Giorgio Armani.

“THE GRAZIA IT AWARDS”
“The Grazia It Awards”, created by the Grazia Global Conference, is an award given by the editors and fashion editors of the international network for three “must have” items, selected from among the collections of the most prestigious fashion designers.
Giorgio Armani stood out in the IT DRESS category with his Femme Blue collection.
The IT SHOES award went to Bruno Frisoni with his Ballerina model for Roger Vivier. While Karl Lagerfeld won the IT BAG category with his Mademoiselle bag for Chanel.
The three awards, produced by Patricia Urquiola, were presented by Carla Vanni, director of the Grazia International Network.

From next September the new publisher of Interni Russia will be ArtCom Media, to which Mondadori has entrusted the publication of the local edition of INTERNI, the magazine of interiors and contemporary design.

ArtCom Media, one of Russia’s most interesting publishing houses in the living and furnishing area, has a portfolio of titles that includes the local editions of international titles such as OBJEKT, EXTERIEURS DESIGN, GOLF DIGEST and SNC. ArtCom Media is also active online with the website www.russiandesignhub.ru, the country’s leading portal for design and architecture.

The new INTERNI Russia will be presented to the market during the “Moscow Design Week” to be held in Moscow in October at the same time as the “Saloni WorldWide Moscow”, the most anticipated furniture and design event in Eastern Europe.
The magazine will be published monthly and distributed through newsstands and on subscription with a print run of 60,000 copies.

From June Casaviva, the Mondadori interiors monthly, will also be published in Ukraine, the result of a licensing agreement with Sanoma Media Ukraine.

This new international edition of the magazine is part of the process of the expansion of Mondadori brands in the world’s leading markets, particularly Eastern Europe and the Far East, that are highly receptive to the successful mix that has long characterised Casaviva. Since 1973 a leading interpreter of the style and quality of Italian furniture, the monthly aims to become a reference point also in the Ukraine for lovers of interior design in search of exclusive solutions and creative ideas for their living spaces.

Casaviva Ukraine will join the other editions of the magazine published every month around the world besides Italy: Thailand, India, Serbia, Bulgaria and Greece. Casaviva is also present in China, thanks to the collaboration of the magazine Rayli Home.

Mondadori and ITP have signed an agreement for the publication of the Bahrain edition of Grazia, which is expected to hit the newsstands in September, bringing the total number of international editions of Grazia to 16.

Grazia Bahrain will be published monthly and in English. Circulation for the new foreign edition of the title, a symbol of Italian fashion and style, is expected to be over 10,000 copies and it will be distributed both through newsstands and at large-scale retail outlets with special display stands. The Bahrain edition will operate alongside Grazia United Arab Emirates, which was successfully launched (also under a licensing agreement with ITP) in November 2005.

“Mondadori is delighted to have reached this new agreement with ITP,” declared Zeno Pellizzari, the Mondadori Magazine Division’s head of International Activities and Syndication. “This is another step in the direction of ever-closer cooperation between our two companies. ITP already publishes, successfully and to very high standards of quality, the edition of Grazia for the market of the United Arab Emirates and we are confident they will do the same with Grazia Bahrain,” he concluded.

Uniquely in the market, Grazia Bahrain will be an innovative up-scale monthly aimed at meeting the needs of an evolved and style-conscious readership.

The sections of the magazine will range from fashion and beauty, and from international celebrities to unmissible news, and will target the constantly growing number of women interested in keeping up with new trends in fashion and beauty.

“The launch of an edition of Grazia specifically conceived for our country is the direct result of the rapid emergence of Bahrain as the fashion hub of the Middle East,” claimed Ali Awaki, managing director of ITP Consumer Publishing. “With the opening of the exclusive Fashion Mall, which has given Bahrain its first show rooms for up-scale brands and led to the opening of other icon stores, such as New York’s Saks Fifth Avenue, there was a need for an internationally renowned, high-quality fashion magazine to meet the growing expectations of the market,” concluded Mr Akawi.

ITP

ITP is the biggest publisher of business and consumer magazines in the Middle East. In addition to magazines, the internet and online titles, the company’s activities also include specialised magazines and event organisation.

Mondadori has signed an agreement with the publisher Rayli Magazine House Beijing concerning cooperation between the interior design monthly Casaviva and the Chinese magazine Rayli Home which, starting with the July issue, will also carry the logo of the Italian title on the cover.

This initiative expands and consolidates the partnership between Casaviva and Rayli Home that began five years ago when content from the Mondadori title began to successfully appear in the Chinese magazine. “The Casaviva brand and logo will now make a direct appearance in the country, the first step towards the title’s penetration of the market with the world’s highest growth rate,” affirmed Zeno Pellizzari, the Mondadori Magazine Division’s head of International Activities and Syndication.

“This is a great opportunity for us to collaborate with Mondadori and we hope to be able to continue consolidating this partnership, also by expanding into new areas,” declared An Na, vice president of Rayli Magazine House Beijing.

Rayli Home, which was launched in China in 1998, is the most acclaimed and widely circulated interior design magazine in the country. The title has already won two important awards; in 2009 it was included among the “Top 30 valuable magazines for Ad Placement in China” and, for two years running, it was awarded the “Home Magazine Benchmark Brand” prize of the Columbia Journalism Review.

Casaviva, the Mondadori interior design monthly, leader in the sector in Italy, has also been published abroad since 2006, with editions in Thailand, Greece, Bulgaria, Serbia and India.

Grazia Cina is a media partner of the Italian Pavilion at the Universal Exposition in Shanghai which begins on 1 May.

A showcase for made in Italy excellence in China, the area dedicated to Italy has in Grazia – an international ambassador of Italian style – the ideal partner. Grazia is the only weekly in the world published in Great Britain, France, Germany and Italy as well as other leading foreign markets.

The journalists of Grazia China were able to have a preview, accompanied by the Italian government’s General Commissioner for the 2010 Shanghai Universal Exposition Beniamino Quintieri, of the Italian pavilion and to complete an exclusive fashion shoot Song Jia, one of China’s most talented actresses. The photographs, published this week in the magazine, have as a running theme the multiple facets of Made in Italy, as inspired by a range of Italian designers.

Grazia China will also produce an official guide for all of the events organised at the Italian Pavilion: ‘Grazia Expo Express’ will be a live showcase of the Expo, what’s new and what should not be missed. The guide is published from today across China as a monthly supplement to Grazia (a circulation of over 600,000) and will be distributed with an extra print run directly from the Italian Pavilion, in six separate issues over the course of the Expo.

Grazia China, the country’s first news and style glossy, was launched in 2009 thanks to an agreement between the Mondadori Group and SEEC Media Group Limited. The magazine celebrated its first anniversary in March with a special issue, which sold out in just two days, and a series of promotional activities that were widely successful around the country. Grazia China is also online at www.grazia.onlylady.com.

Mondadori and Mediengruppe Klambt signed an agreement for the German edition of the weekly Grazia, which is expected to make its first appearance in German newsstands from next February.

Following the successful launches in the UK and France, with this licence the international expansion of the Grazia brand adds a significant new area of the European market. Indeed, Germany is one of the most important countries in terms of circulation and revenues in the magazine sector, with annual sales of more than 2 billion copies (2008 IVW figures) and €3.1 billion in gross advertising revenues (Nielsen Media Research figures for 2008). The women’s sector on its own – which includes entertainment and celebrity titles, service titles and fortnightly and monthly lifestyle titles – last year sold some 801.4 million copies and generated gross advertising revenues of more than €1 billion.

“The launch of Grazia Germany consolidates the reach of the Mondadori weekly in Europe’s most important and profitable markets”, declared Zeno Pellizzari, head of the Mondadori Magazine Division’s international activities and syndication area.

“The UK and French editions have achieved exceptional results and, along with the Italian edition, these four editions will represent a unique and unparalleled proposal: no other international publisher has such a vast weekly offer. Grazia Germany will also fill a gap in the already rich German women’s magazine market as the only weekly lifestyle title,” concluded Pellizzari.

The other strong European markets, the United Kingdom and France, are producing very positive results.

Grazia UK reported average sales of 228,694 in the first half of 2009 (source: ABC) with a significant increase in terms of value (+18.3%) and pages (+19.8%) on the advertising side in the third quarter of the year, especially when compared with the average trends in the up-market women’s segment (-14.3% and -14.2% respectively; source: Nielsen).

Grazia France, which was launched in August 2009, reached a total average circulation of 198,521 copies with the first fourteen issues (OJD figures to 30 November 2009) with an average of more than 30 advertising pages per issue.

Alongside the increasingly strong presence of the brand in Europe, the expansion of the Grazia International Network has continued to be marked in countries with the highest growth potential – Russia, China and India – as well as South East Asia, with recent launches in Thailand and Indonesia.

MEDIENGRUPPE KLAMBT

The origins of the company go back to the publishing house in Silesia founded by Wilhelm Wenzel Klambt in 1843. In over 160 years of publishing activities, magazine publishing, in particular, has remained at the centre of the company’s attention.

There are currently more than 50 titles in the portfolio; including, the Germany edition of OK! which is published in a joint venture with Northern & Shell and is the country’s most recent and fastest growing people title which, with a jump of 34% in the third quarter of 2009, has reached sales of 239,000 copies. Klambt also publishes, in a joint venture with Gruner+Jahr, Healthy Living and in – Das STAR & STYLE Magazine: a new German format celebrity title that is among the most dynamic in the German market and recorded 20% growth in the third quarter of 2009 reaching sales of 295,000 copies. In a joint venture with Bauer, Klambt is also the publisher of Freizeitwoche, a mass-market weekly with a circulation of 500,000 copies.

The international network for Grazia will, from tomorrow, include a new edition to be published in Indonesia by the Femina Group, the country’s leading publisher of women’s fashion and lifestyle titles.

With this new launch, following on from recent launches of Grazia in Thailand, France and China, the total number of foreign editions of the magazine rises to 15; confirming the position of the ‘Grazia International Network’ as one of the most significant players in the magazine business in terms of the rate of growth of licences since 2004 to today.

The new glossy monthly, edited by Zornia Devi, will consequently also bring to Indonesia the ‘easy chic’ formula that is the international characteristic of the Grazia brand: fashion, news and celebrities, along with glamour ideas and suggestions and information about the latest trends.

Femina Group is one of Indonesia’s leading media groups, with a strong presence in the fashion sector. The titles in its portfolio include, Femina, the country’s leading women’s weekly; Dewi, one of the most important luxury and fashion monthlies; Gadis, the leading magazine for teenagers; as well as the international titles Men’s Health Indonesia and Reader’s Digest Indonesia.