From this week INTERNI, the Mondadori interiors and contemporary design magazine will also be published in Thailand. The new edition of the title, the result of a licensing agreement with the publishing company Inspire Entertainment Co. Ltd., will be quarterly.

INTERNI Thailand will join the monthly edition launched by Mondadori in Russia.

Thanks to a successful formula that has enabled the title to become one of the most appreciated observatories of contemporary design at an international level – INTERNI will bring to Thailand the latest trends in the culture of living, and will become a point of reference able to anticipate and select the best of what’s new from the world of creativity and design.

“We are very satisfied to be bringing INTERNI to one of the most dynamic and continuously expanding economies in the world,” declared Zeno Pellizzari, general manager of Mondadori International Business. “Thailand is one of the most prolific countries in Asia in the design sector and we are sure that with this new edition of our brand we will be able to reach a strategic pool of readers, companies and professionals,” Pellizzari concluded.

“I am honoured to have the opportunity to introduce Thailand to a magazine brand that is recognised and established among designers, professional and design enthusiasts in general at an international level,” declared Samutcha Viraporn, editor of INTERNI Thailand.

The launch of INTERNI Thailand was celebrated during the “Thailand Architect Expo 2014”, the country’s leading trade fair for the interiors and architecture sector which was held in Bangkok from 29 April to 4 May 2014.

Inspire Entertainment Co. Ltd.

Inspire Entertainment Co. Ltd., is Thailand’s leading magazine publisher and one of the country’s biggest players in newspaper publishing, television programmes and digital content. The company publishes 14 international magazine titles, including Grazia.

“FEEDING NEW IDEAS FOR THE CITY” is the name of an important exhibition event – developed by the monthly INTERNI, along with Expo Milano 2015 as partner and the patronage of City of Milan – to be held in the courtyard of the University of Milan from today until 18 April, as part of the FuoriSalone, fringe events of the Milan Design Week. The co-producer of the initiative is AgustaWestland, which has contributed with a competition for young designers “Flydeas for the City” and Audi with the installation “primarchittetura” by Walter Maria de Silva.

“FEEDING NEW IDEAS FOR THE CITY also aims to introduce and develop the theme of Expo Milano 2015 Feeding the Planet. Energy for Life”, declared Gilda Bojardi, the editor of INTERNI. “We have brought together original contributions from designers of international standing and leading companies in the fields of innovation and research who have identifies and produced temporary installations to develop the theme of “feeding” in a metaphorical and multidisciplinary sense,” Bojardi concluded.

With this exhibition event, which gives Milan unique and exceptional visibility, the INTERNI system confirms its strategic role also in terms of advertising, with sales up by 7% in the period January-April compared with the same period of 2013: an excellent result achieved thanks to the strength of the brand and the activities developed for the Design Week and the magazine’s 60th anniversary.

A large number of world renowned designers and architects have contributed to the exhibition event: Walter Maria de Silva for Audi, Torafu Architects with Panasonic, Kengo Kuma & Associates with Salvatori and with Asahi Building-wall, Kajima, Obayashi, Shimizu, Taisei, Takenaka and Ferragamo Parfums, Archea with atelier-a and Architettura Sonora, Paola Navone with Deborah Milano and Gruppo Pozzi, Speech Tchoban/Kuznetsov with Velko 2000, dRMM with the American Hardwood Export Council – Ahec, Nemesi&Partners with Italcementi Group and with Styl-Comp Group, and many more besides.

FEEDING NEW IDEAS FOR THE CITY will also be an opportunity to celebrate the 60th anniversary of INTERNI, from the beginning one of the leading observers of international contemporary design. To underline the significance, six well-know architect-designers – Antonio Citterio, Paola Navone, Matteo Thun, Giulio Cappellini, William Sawaya and Rodolfo Dordoni – have created an ad hoc installation: six tables that combine to form a 72-metre-long table, placed at the Portico del Richini. Each designer interpreted an assigned decade with the use of special surfaces and selecting different objects, seating and lighting.

But this year INTERNI will also extend its activities to another location in the heart of Milan, the Orto Botanico di Brera (the University of Milan’s botanical garden), that will host the installation “Giardino Geometrico” (Geometric Garden) by Lissoni Associati, created together with Laminam and Living Divani. The magazine has also planned a series of actions for the restructuring of the garden, some of which were completed in 2013, for example the construction of a pathway for the sight impaired (undertaken by the Orto Botanico with the Rotary Club of Milan) and the new entrance in Via Fratelli Gabba (overseen by the Amici di Brera).

2014 is also the 25th anniversary of the FuoriSalone and the Guida FuoriSalone® – which is also available as a free app for iPad and iPhone, as well as Android-based tablets and smartphones – which this year features over 500 events and continues to be an indispensible tool to find your way around the ever-increasing range of showroom, exhibitions and events.

INTERNI begins a year of celebrations for the title’s 60th anniversary – 60 years in which the magazine has explored the future of design – with an international issue (January/February) in both theme and content: an issue entirely in English with translations in Italian at the end of the magazine, which will be officially presented during two important international appointments for the sector: in Cologne, Germany during the IMM Cologne fair (from 13 to 19 January 2014) and in Paris, France during Maison & Objet (from 24 to 28 January 2014). The magazine will distributed at hotels, art galleries, design and fashion stores, with promotions at airports and railway stations in Milan, Paris, Cologne, Berlin and London, and with additional special distribution in the UK, Brazil and the United States.

The theme of this special issue of the magazine is “crossover”: a term borrowed from the automotive sector that indicates a mixture of types, the coming together of contexts and a capacity to absorb ideas from different worlds, both geographic and cultural.

The magazine will specifically take a closer look at crossover in contemporary design and examine products “that combine and express different languages,” declared Gilda Bojardi, editor of the magazine. “This is an area that INTERNI feels particularly drawn to for the specific role that it has taken on in recent years in encouraging creative alliances between designers, companies, representatives of the world of culture and professionals from the world of design in its broadest sense.”

The cover of this issue communicates a surprise and also toast to 60 years of Zanotta, a company that “for 60 years gives shape to the design,” in a career full of successes and three ‘Compassi d’Oro’.

INTERNI also begins the year by celebrating the 30th anniversary of the Design Guide Index (a supplement to the January/February issue). New features can be found in this, the 30th edition, in both the print and digital versions, the latter available both on the web and mobile, through the new web app Guidaindex.com that will be active during the whole of the year; a unique guide dedicated to the world of Italian design with more than 8,000 addresses: who produces and what, where you can buy and what, as well as the designers, photographers, promoters, publishers, teachers, organisers, exhibitors. You can also download a complete list of the showrooms and sales outlets of the companies listed in the Guide with their trademark.

INTERNI is also launching a new digital version of the Design Guide Paris, a web app that will be available from 20 January 2014 from the web site paris.interniguides.com and optimised for desktops, tablets and smartphones. In a bilingual French/English version, it also includes an interactive map of Paris indicating the main landmarks, a selection of useful information and a detailed photo gallery. Now in its 15th edition, the guide is an essential source of information and orientation for visitors to Paris with additional indications regarding events, hotels, restaurants, exhibitions and museums, as well as all the news from Maison & Objet.

The Interni system, which has become established over time as the undisputed leader among architecture and design magazines with a share of the Italian market of over 50%, begins 2014 with an international edition that has also been a great success from an advertising point of view, with revenues up by 10% on 2013.

And over the year there will be other surprises for both readers of the magazine and the advertising market, thanks to special initiatives and an unmissable appointment with an issue wholly devoted to the history of design to be published in October.

“HYBRID ARCHITECTURE & DESIGN” is the name of the great exhibition-event created by the monthly magazine INTERNI, sponsored by the City of Milan and Expo2015, and co-produced by the BE OPEN Foundation and iGuzzini, which will take place in the courtyards of University of Milan, between now and April 21st, for the Milan Design Week.

“HYBRID ARCHITECTURE & DESIGN is dedicated to the theme of métissage in architecture and design projects,” said Gilda Bojardi, director of INTERNI. “The concept of hybridization is interpreted as an encounter between cultures and technologies capable of generating answers to the uncertainties and problems of the contemporary world. Métissage, then, within this project, provides a credible alternative to the concept of the melting pot, the uncritical sum of cultures and traditions, and the leveling of languages, design and culture originated by globalization,” Bojardi concluded.

With this exhibition-event, which endows Milan with a unique and exceptional visibility, the magazine is confirmed as the absolute leader in the communication of the design system. It is proved by the data which the system INTERNI – INTERNI/Panorama, INTERNI Annual, INTERNI International Kingsize, Design Index and Guide Itinerari- can boast in April 2013: a total circulation of 770,000 copies, with a total foliation of 1,100 pages.

HYBRID ARCHITECTURE & DESIGN also triggers a stimulating dialogue between designers and companies, which takes the form of site-specific works, designed as new forms of intercultural communication.

Numerous are the names of designers, architects and companies who have created “HYBRID ARCHITECTURE & DESIGN” with their projects: Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums, Christophe Pillet, in collaboration with Studio Azzurro videomaker for BE OPEN , Akihisa Hirata with Panasonic, Archizero with Franchiumbertomarmi, Mario Cucinella with Marazzi, Michele De Lucchi with Safilo, Daniel Libeskind with Cosentino Group, Simone Micheli with Aqua Industrial Group, GLIP and Zambogroup, Luca Scacchetti with Wolf Haus, Speech & Tchoban Kuznetsov and Mark Bravura with Arch-Skin, Dean Skira with iGuzzini, GLIP, Zambogroup, Autoban with Deborah Milano Group and Wells, Martí Guixé with Levi’s, Federica Marangoni with FART, the exposure of the prototypes of the competition Decò Ter supported by Regione Lombardia, Przemyslaw “Mac “Stopa with Samsung Chemical Europe.

INTERNI has also reserved a number of proposals for fans of the web: the applications of FuoriSalone@ Guide and the Guide ZeeMilano are available free for iPad and Android operating systems on tablets and smartphones as well as iPhone.

Interni Legacy is the name of an important exhibition event conceived by the magazine Interni, edited by Gilda Bojardi, sponsored by the City of Milan, and co-produced by MINI and BE OPEN, to be held in the courtyards of the University of Milan, between today and 28 April, during the Milan design week.
The exhibition is open to the public from Monday 16 April to Sunday 22 April from 9am to midnight and from Monday 23 April to Saturday 28 April from 9am to 9pm.

Interni Legacy brings to the world of design messages like memories for the future and represented in installations that are ephemeral only the sense of their temporal duration, which is linked to the Milan design week.
Much is said about ‘inheritance’ in built form, of reflections on the condition of design, and a capacity to embrace different scales and types, from micro-architecture to the urban landscape, from interiors to the decorative object.
The exhibition reflects on the possibility of a “design legacy” over time and in terms of research, technologies, materials, figurative expressions, but also in terms of links to to a culture of sustainability and the minimisation of waste in our homes, workplaces and cities.
Interni Legacy, with the help of technologically advanced companies in the field of building materials and environmental sustainability, aims to stimulate ideas that can become the reference points in the complex scenario of contemporary design and furnishings, of research by means of a series of experimental installations.

The INSTALLATIONS, created by internationally-renowned designers, are also in metaphoric and symbolic terms, the announcement of new possibilities, shapes, types and solutions for the design of tomorrow. The works are located in areas of the University of Milan, Via Festa del Perdono 7, in the Cortile d’Onore, in the fifteenth and seventeenth-century courtyards and loggias.

A large number of designers, architects and companies have contributed with their designs to the creation of Interni Legacy: Akihisa Hirata with Panasonic, Scholten & Baijings with Mini, Alessandro and Francesco Mendini with Elegant Living, Michele De Lucchi with Listone Giordano, Marzorati Ronchetti and Publistand, Odile Decq with Flanders, Monica Armani with the Province of Trento, SOM with Carrara Marmotec, Standardarchitecture with Camerich, Ludovica + Roberto Palomba with Payanini and Zucchetti.Kos, Massimo Iosa Ghini with FMG Fabbrica Marmi e-Granite, Jacopo Foggini with Maip, Speech Tchoban/Kusnetzov with Taltos, The Fake Factory with Deborah Milano, Matteo Ragni with Campari and Verallia and Przemyslaw ‘Mac’ Stopa with Samsung Cheils Europe, Marc Sadler with Samsung Electronics, Jürgen Mayer H. with Vorwerk, Patricia Urquiola with Missoni, Lorenzo Palmeri with the Italian Institute of Photography, Marco Vigo with The Glass Farm, Ora ïto with GVM, Designers for Klein Karoo.

For the entire duration of the event, the Aula Magna (Great Hall) will host the Verge exhibition, curated by Elena Selina with Be Open.
Among the activities of Interni Legacy space will also be given to three conferences, run in collaboration with BeOpen, each of which will address a specific crossover topic that will be the subject of a roundtable discussion involving international personalities from various academic, cultural, and business backgrounds and focused on innovation and design, the participants will include Julian Schnabel, Gaetano Pesce, Paola Navone, Patricia Urquiola, Alberto Alessi, Elio Fiorucci, Carlo Cracco, Stuart Parr and Daniel Rozensztroch, art director of Merci Paris.

The meetings are open to all and will be held at the Aula Magna of the University of Milan on Tuesday 17 April at 10.30am, Wednesday 18 April at 10.30am and on Thursday 19 April at 5.30pm.

The activities of INTERNI will extend during to the days of the FuoriSalone to the Km Rosso in Bergamo, where Italcementi i.lab, in its new home designed by Richard Meier, and opened today, will host four lectures featuring architects linked to Interni Legacy and Italcementi, who will discuss the theme “Architecture. Building a sustainable legacy”: Odile Decq (17 April), Zhang Ke (18 April), Mario Cucinella (19 April) and Daniel Libeskind (20 April).

In view of the long-awaited week for lovers of design and the FuoriSalone, Interni has also organised a series of initiatives for web enthusiasts. This year the application of the Guida FuoriSalone® and the Guida ZeeMilano, will be available for free also for the iPad and Android operating systems form tablets and smartphones as well as the iPhone.

For more information: www.internimagazine.it

The fashion week sees the return of the Milano Fashion Design, initiative promoted by the Mondadori Group with its celebrated titles Grazia and Interni and with the patronage of the City of Milan municipal council.

After the success of the previous editions, from Wednesday 21 to Sunday 25 September 2011, the spotlight will be on Piazza Liberty, in the heart of the city’s shopping district, where more than 20 fashion labels will present their latest collections with performances and special events.
Milano Fashion Design opens the doors of fashion to the general public, giving normal citizens an opportunity to enjoy spectacular fashion presentations and to enjoy an unmissable show featuring a range of new proposals every day.
All the events will take place at the Fashion House, a specially built stage in the centre of Piazza Liberty, designed by Michele De Lucchi in cooperation with Matteo Vercelloni.

Milano Fashion Design will be officially opened on 21 September by Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, who declared that: “Milano Fashion Design is an exemplary expression of the contamination of fashion and design. Two qualified interpreters of made in Italy style, Grazia and Interni, will bring fashion to the street providing their know how in producing innovative performances in the heart of the city. With this initiative, now in its third edition, fashion becomes a show to be enjoyed by the general public, for all the citizens of Milan,” concluded Sajeva.

The programme
From 21 to 25 September, from midday until 8 pm, there will be alternating performances in Piazza Liberty by: Accademia del Lusso, ALV Andare lontano Viaggiando, Brema, Camomilla Milano, Cannella, CHÉRIE, Conbipel, Diegom, Eightsin, Il Gufo, Kokka, Luciano Soprani, Mabrun, Malloni, Naturino, Nenette, Paolo Casalini, Rifle, Swissies, Triumph, Woolrich and Yes Zee.
And again for this edition, the main feature of Sunday will be KID’s wear.
The make-up and hair artist area run by Maybelline NY and L’Oréal Professionnel will be visible to all. In fact, Milan will be able to watch highly professional make up artists and expert hair stylists at work. Every morning the professional make-up teams from Maybelline NY will share with the visitors of the Fashion House the experience of a model look and between one performance and another offer make-up lessons.

Special events
There is also something new for young people who dream of a future in the world of fashion: for the first time, at the Fashion House, there will be a show of creations by emerging talent from among the students of the Italian branches of the Accademia del Lusso (Wednesday 21 September at 5 pm).
On Thursday 22 September at midday, the boatbuilder Fiart Mare will present a preview of the Epica 58 and Seawalker 33 models, with a discussion, moderated by Paolo Liguori, on Italian excellence in fashion, design and boatbuilding, in collaboration with Interni on Board.
On Friday 23 September from 7 pm, R101 will be the star of a special evening, in collaboration with Peugeot, thrilling the audience with music, entertainment and guest stars. Chiara Lorenzutti, the voice of R101, will also present the fashion performances.
Banca Intesa will promote an original event that will take fashion into an unusual context and great design, a new flagship store. In fact, on Friday 23 at 2 pm Yes Zee will present a preview of their performance at the new branch of Superflash in Via Torino 21.

The partners
Milano Fashion Design has been realised with the support of Peugeot (main partner), that will make five courtesy cars available for the protagonists of the initiative and present a preview of the model from the limited series Asphalt.
Motorola will introduce the audience to the new tablet XOOM, ATRIX smartphone and GLEAM telephone, while Cadey will present its anti-oxidant cream Staminaline to the people of Milan. Also on the occasion, Dr Scholl will launch it new Pocket Ballerina Party Feet. The watchmaker Ice Watch will be on the Fashion House stage with its latest range in original packaging.
The Fashion House will be furnished by Calligaris with the following products: a Basil chair, a Anais chair, a Lib bookcase, a Timeless sofa, a Tower table. The catering will be managed by Visconti Banqueting. The tent-structure of the Fashion House is by Tensostend.

Milano Fashion Design is an event produced by DPR Eventi.

From next September the new publisher of Interni Russia will be ArtCom Media, to which Mondadori has entrusted the publication of the local edition of INTERNI, the magazine of interiors and contemporary design.

ArtCom Media, one of Russia’s most interesting publishing houses in the living and furnishing area, has a portfolio of titles that includes the local editions of international titles such as OBJEKT, EXTERIEURS DESIGN, GOLF DIGEST and SNC. ArtCom Media is also active online with the website www.russiandesignhub.ru, the country’s leading portal for design and architecture.

The new INTERNI Russia will be presented to the market during the “Moscow Design Week” to be held in Moscow in October at the same time as the “Saloni WorldWide Moscow”, the most anticipated furniture and design event in Eastern Europe.
The magazine will be published monthly and distributed through newsstands and on subscription with a print run of 60,000 copies.

Interni Mutant Architecture & Design is the name of a large exhibition-event created and organised by the Mondadori monthly Interni, edited by Gilda Bojardi, with the patronage of the City of Milan, and co-produced by Enel and MINI, to be held in the courtyards of the University of Milan, from 11 to 23 April, and coinciding with the Milan design week (11-17 April 2011).
The exhibition will be open to the public from Monday 11 to Sunday 17 April, from 9 am to midnight; from Monday 18 to Friday 22 April, from 9 am to 9 pm and on Saturday 23 April, from 10 am to 4 pm.

Interni Mutant Architecture & Design reflects on an architecture that mutates – in the perception of the physicality of the materials used, over time and in different locations – and that is characterised by enormous flexibility. With experimental INSTALLATIONS, the exhibition offers and large and spectacular composition that benefits form the collaboration of some of the leading companies in design and architecture. The larger works are on display in a number of spaces of the University of Milan in Via Festa del Perdono 7, in the Cortile d’Onore, the fifteenth and seventeenth century courtyards and the galleries.

A large number of designer, architects and companies have contributed with their projects to Interni Mutant Architecture & Design, including: Zaha Hadid Architects with Lea Ceramiche and Artemide, Ingo Maurer for Enel, Gwenael Nicolas with Deborah Milano, Michele De Lucchi with a special project for L’Aquila, Mario Botta with Mapei, GVM and RIVA 1920, Richard Meier with Italcementie Styl- Comp Group, SnØhetta in collaboration with Paolo Armenise + Silvia Nerbi with CarraraMarmotec, Andres Warming with Mini, Jacopo Foggini with Nice and Giulio Iacchetti with Moleskine.

Included in the Interni Mutant Architecture & Design exhibition there area also a series of DESIGN ISLANDS, ‘urban salons’, places to meet, created and prepared by leaders from the Italian and international furniture and design sector, who present unseen prototypes and items from their latest collections, including: Carlo Colombo with Arflex, Compagnia del Verde and Srtatex, Ron Gilad with De Castelli and Flos, Diego Grandi with Rosenthal and Sambonet, Setzu and Shinobu Ito with Art_Container, Massimo Pierattelli with Arval, Thomas Heatherwick and Sybarite with Marzorati Rochetti, Francesco Lucchese – Caldia Cube with Marmi and Graniti d’Italia Sicilmarmi, Pedro Campos Costa with Amorim Isolamentos, Matteo Ragni with Camparisoda, Lorenzo Palmieri with Lavazza a Modo Mio, Vincenzo de Cotiis with Rossana and Daniela Di Lauro and Massimiliano Dalla Foglia with Do.it Design Outlet Italiano. Among the Design Islands there is also the press-room designed by Simone Micheli with Visionnaire.

Interni Mutant Architecture & Design continues also in Piazza Duomo, in the 8 windows of La Rinascente.
Also during the exhibition-event organised by Interni, a series of special events will be held in the courtyards of the University of Milan, including:

– A keynote address (Lectio Magistralis) by Richard Meier: Saturday 9 April at 11:30 am in the Sala di Rappresentanza of the University of Milan.

– A keynote address (Lectio Magistralis) by Mario Botta: Wednesday 13 April at 4:30 pm in the Aula Magna of the University of Milan.

– A live concert: Tuesday 12 April at 8:00 pm, with sounds by Lorenzo Palmieri, at the University of Milan.

After the success of the first edition, the Fashion Week & Design, initiative, promoted by the Mondadori Group – with its titles Grazia and Interni – and the City of Milan (the department of fashion, events and design) returns in the context of Milano Loves Fashion.
From Wednesday 23 to Sunday 27 February 2011, more than twenty fashion brands will enliven the Ottagono in the Galleria Vittorio Emanuele with performances, encounters, discussions and special events.
Fashion Week & Design is a new way for people to live and experience fashion and design in the city of Milan that both involves the public and is an important showcase for advertising investors.

The initiative was presented this morning by Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, and Giovanni Terzi, the the City of Milan councillor responsible for fashion, events and design. Also taking part were Vera Montanari editor of Grazia, Gilda Bojardi editor of Interni and the designer Fabio Novembre.

Fashion Performances
Grazia, a qualified interpreter of made in Italy style, has involved a range of exclusive Italian women’s fashion labels, making available its know how for the realization of innovative fashion shows that will take place at the centre of the Ottagono.
For the first time also children’s wear will be included in the Fashion Week & Design programme, with an entire day dedicated to children’s fashion on Sunday 27 February.

Michele De Lucchi and the Fashion Design House
Mondadori will open the Fashion Week with Michele De Lucchi, the internationally renowned designer and architect, who was asked by Interni – thanks to his extensive experience in the sector – to design the Fashion Design House, a special space located in the centre of the Galleria Vittorio Emanuele, where all of the events will take place.
Michele De Lucchi has designed a large octagonal wooden platform with a ring of video monitors that will transform the fashion brands into protagonists in an innovative way.
The stage of the Fashion Design House will become an authentic exhibition space where, every day, fashion and design will be on show where the staging will be enriched with a series of unseen elements and Poliform design objects.
Also the backstage will underscore the fashion events by being open to the public with the L’Oréal Paris make-up and L’Oréal Professionnel hair styling areas in full view thanks to a transparent structure, where the final touches of make-up artists and hairdressers can be observed. Between one catwalk show and another, it will also be possible to watch performances by Simone Belli, L’Oréal Paris national make-up artist and Pierpaolo Lai with the L’Oréal Professionnel Ambassadors and pick upo some of the secrets from make-up and hair styling lessons.
In addition, the Fashion Design House – which will enjoy the technical support of Caimi, Kartell, Listone Giordano, Tisettanta, and Panasonic – will also feature a photographic set where people will be able to observe the preparation and shooting of fashion services. Also McDonald’s is among the initiative’s partners.

Encounters with designers
Kicking off the events of the Fashion Week & Design will be a series of encounters with important designers and the editor of Interni, Gilda Bojardi. The first of these, on 22 February will be with Fabio November, followed, on 23rd, by Catherine Vautrin, on 24th, by Carlo Colombo and on Friday 25th byPatricia Urquiola.

R101 will be at the Fashion Week & Design with the speaker Chiara Lorenzutti, while La5 will broadcast in its daily Fashion slot everything that happens in the space.
Also involved in the Fashion Week & Design are: Ferrovie dello Stato, as main partner; Nokia making available to visitors of the Fashion Design House the new C7, the latest touchscreen and Saab, that will be a protagonist of the Milan Fashion week with the presentation of its latest model which will be on show in Via Silvio Pellico.

Fashion Week & Design is an event produced by DPR Eventi.

To coincide with the 2010 Women’s Fashion Week, the City of Milan and the Mondadori Group, with its titles Grazia and Interni, are the promoters of an initiative entitled Fashion & Design 2.0.

The weekly magazine Grazia, a qualified interpreter of Italian fashion and style, has involved prestigious Italian brands and exploited the know how of its editorial staff to produce a series of innovative fashion performances at the centre of the Ottagono, and open to the whole city.

The monthly Interni, with its long and consolidated experience in the world of design, has selected 4 important and world famous designers and architects to produce 4 large installations inspired by the themes and values of the world of fashion in order to illustrate the connection between the fashion system and the world of design.

The opening of Milan’s Fashion Design House

A symbolic space in the centre of Milan, the Galleria, is transformed into a place of encounter and events dedicated to fashion, but also to design, in order to engage not only the media and fashion professionals who during the Fashion Week converge on Milan, but above all local citizens, during one of the most important periods of the year for Italian industry.

The event is organised in three distinct areas:

1. The design installations at the Galleria Vittorio Emanuele

Four designer/architects selected by Interni were asked to produce four installations, macro objects of great symbolic value, celebrating the cross-fertilization between fashion and design; in the creation of the installations, the designers have been inspired by the content of the world of fashion, with the possibility of working with the sorts of materials that are most identifiable with it.

The four installations:

Air du temps,
by Antonio Citterio Patricia Viel and Partners with Moncler

Wooden Thread,
by Lissoni Associati with Gallo

Timeless Chic,
by Vudafieri Saverino Partners with Tod’s

Apparition,
by Alberto Biagetti with yoox.com

2. The Fashion Design House at the centre of the Ottagono

A stage and a large tiered stand built in the centre of the Ottagono, and enriched with highly suggestive design objects design, creating an original and modern backdrop to enliven every day the fashion performances; Grazia has organised 4 days of appointments during which more than 20 Italian fashion brands will give life to the same number of fashion events created and organised exclusively with the magazine’s fashion department. The tiered stand of the Fashion Design House makes it an authentic exhibition space: with the tiers and the terrace decorated by prestigious furniture and design companies, creating an original and very evocative backdrop.

3. Piazza San Fedele, animated by fashion and design

Piazza San Fedele will become an open-air exhibition space dedicated to the city, in which there will be a combination of moments dedicated to the world of fashion and contemporary design.