Media

Diodato, one of the most appreciated and award winning artists of Italian music, was awarded the Telegatto, the popular recognition of the entertainment world,  from TV Sorrisi e Canzoni.

The special showcase – presented as the final event of Design Week – took place on Sunday, April 23, in the fully packed Aula Magna Hall of the University of Studies of Milan, together with “Design Re-Evolution’s” interior decoration exhibition-event, which was open to the public since April 26.

The Telegatto was awarded to Diodato by Tv Sorrisi e Canzoni’s Director, Aldo Vitali, to celebrate the “first 10 years of its recording début: years of very successful, original and heartfelt music and for the incredibly strong emotions conveyed by the “Fai Rumore” song which turned into a ‘never give up’ motto for many.”

The singer-songwriter – with his four unreleased albums under his belt – performed in a special showcase, singing some of his most popular songs to TV Sorrisi e Canzoni’s audience, including Adesso, Fai Rumore, Che vita meravigliosa and two new songs taken from the “Così Speciale” album: Così speciale and Occhiali da sole.

Over 40 creative projects by a line-up of more than 40 designers from Italy and around the world across 6 iconic locations in Milan, which will play host to 9 days of events, meetings, and talks with leading figures in design culture and much more. These are the numbers that matter for INTERNI Design Re-Evolution, the eagerly awaited exhibition-event created by INTERNI, the Mondadori Group interiors and contemporary design magazine, and curated by Gilda Bojardi. The events take place from 17 to 26 April in the courtyards of the University of Milan, the Eni Space at the Brera Botanical Garden, and at Portrait Milano, home of the Audi House of Progress.

This year, INTERNI, a long-time champion of new spaces for creativity, is adding Eataly Milano Smeraldo, De Castillia 23 by Urban Up | Unipol and the Torre Velasca to the three “institutional” locations.

In collaboration with the City of Milan, INTERNI Design Re-Evolution is one of the main initiatives of Milan Design Week and FuoriSalone 2023, created in 1990 by the magazine’s editor-in-chief, Gilda Bojardi, and universally recognised as the leading event for international design and architecture.

INTERNI Design Re-Evolution aims to offer a collective and multidisciplinary reflection on the role of evolutionary thinking as a design tool for new territories, both known and unknown, physical and digital, present and future.

“The Design Re-Evolution is a revolution, because it aims to redevelop the land, the objects that inhabit it, the materials with which they are made, and the energy used to create them”, explains Gilda Bojardi, editor-in-chief of INTERNI. “But it is also evolution, because it develops through a synergy between various disciplines – such as science, art and set design – fostering positive exchanges between individuals, businesses, institutions, and, of course, the citizens. And it is a process, in that it is a way of conceiving, producing and sharing ideas in order to reach a new configuration of the spaces in our lives. The Design Re-Evolution therefore approaches the home in the sense of a ‘mirror for the soul’, in the words of Mario Praz, encouraging the circulation of information and contacts on possible circular economy solutions. The exhibition event thus helps to build new landscapes to promote new interaction between people and environment, in a profound dialectical relationship with nature”.

But INTERNI Design Re-Evolution also explores territories that are still beyond our knowledge, from the Metaverse to the farthest universe. Because it is in this realm of creativity, where we may well feel out of our comfort zone, that the empathy inherent to design becomes a tool which strengthens imaginative power and the ability to interpret human emotion. Combined with solid professionalism and design ethics, these qualities allow us to understand, conceptualise and experience the evolution of our planet.

The three co-producers of the exhibition eventi: Audi, Eni and Whirlpool

The main sponsors of INTERNI Design Re-Evolution are three premium brands active in the field of sustainability: Audi, a leading car manufacturer with a comprehensive commitment to providing sustainable mobility, has innovation and progress in its DNA; Eni, an integrated energy company, launched a new strategy in 2020 which will allow it to reach its goal of zero net emissions by 2050 and to supply a range of totally decarbonised products, combining environmental and financial sustainability and focusing on technological leadership built over years of research and innovation; Whirlpool is a global leader in domestic appliances, thanks to its solutions with cutting-edge design created to improve the quality of domestic life. Each co-producer is presenting a high-impact installation with their own interpretation of the theme of the exhibition event.

At Portrait Milano, Corso Venezia 11 _ Audi House of Progress

Human values are central to The Domino Act, an installation representing Audi‘s vision of sustainable mobility. A circular structure of 22 monoliths encloses and protects the Audi skysphere concept car, their multiplying reflections acting as a reminder of the importance of working together. Located in the magnificent Piazza del Quadrilatero of Portrait Milano, Milan’s exclusive new hotel complex occupying the spaces of the former Seminary of the Archbishop in Corso Venezia, it was designed for Audi by Gabriele Chiave with Controvento. It brings an artistic sensibility to the principle of the Sustainability Domino Act, highlighting how decisive action in a strategic area can trigger a virtuous knock-on effect. The key presence of the Audi skysphere concept, demonstrating the perfect blend of emotion and technology with people at its centre, recognises research and progress as defining factors in the Brand’s strategy and its roadmap to decarbonisation.

At the Brera Botanical Garden – Eni Space

The Brera Botanical Garden is transformed into Eni Space, hosting Walk the talk – Energy in motion, a large interactive game. With one of Milan’s most beautiful gardens as its backdrop, the design tackles the FuoriSalone “Future Lab” theme through an intriguing giant game board all about the evolution of mobility, representing the activities and vision of Eni Sustainable Mobility. Developed by Italo Rota and CRA – Carlo Ratti Associati together with the Blob Factory Gaming Studio game designer collective, Walk the talk – Energy in motion explores themes such as the shift to more sustainable transport solutions, vehicle sharing services, and producing fuel from renewable raw materials. In so doing, it invites the public of FuoriSalone and INTERNI Design Re-Evolution to reflect on the future of our city. Each player chooses a path to follow through the installation, offering an interactive way to discover everyday actions and practical solutions for increasingly sustainable mobility. Entrances and exits punctuate the trail, which runs along the leafy pathways of the Botanical Garden, over an area of 3500 square metres with roughly 400 illustrated boxes. The boxes absorb sunlight during the day and convert it to light in the evening, creating lighting effects that change with the time of day.

At the University of Milan, Whirlpool with “The Synesthetic Swirl”

Light, colour, reflections and visual distortions abound with The Synesthetic Swirl, the spiral display in the Cortile d’Onore at the University of Milan, designed by Odile Decq for Whirlpool, the exhibition’s co-producer. Reproducing the geometry of a vortex and inspired by the archetypal image of the spiral, The Synesthetic Swirl prompts a journey and invites us to explore our sixth sense: intuition. Inside its fully immersive and engaging interior, whose exterior is just as appealing and intriguing, the installation offers the possibility of a ‘before’ or an ‘after’. The reflective effect of the mirrors creates a synesthetic vortex which can represent the dualities of an opening or an awakening, an oscillation, a step forward or backward.

Installations and designers: the key figures of Interni Design Re-Evolution

The great INTERNI exhibition event was created with the aim of initiating and multiplying connections and relationships: a virtuous system between creatives, businesses, distribution networks who have the fundamental need to connect people and ideas from different cultures and backgrounds. In collaboration with businesses, multinationals, start-ups and institutions, there are more than 40 designers who have made over 40 creative projects (installations, displays, design islands, micro-architecture and macro-objects, all site-specific) to explore the theme of this year’s exhibition.

The spaces of the University of Milan provide the setting for a series of impressive installations.

In the Cortile della Farmacia, Amazon presents The Amazing Playground: an interactive immersive space featuring Swing, an installation designed by Stefano Boeri Interiors. It takes the form of a special swing inspired by early twentieth-century Spanish Surrealism and the Circo Americano in Madrid, and offers a playful counterpoint to the abstract rhetoric around sustainability. Swing supports Parco Italia, a national urban forestation project promoted with Amazon Italia by Stefano Boeri Architetti and AlberItalia, founded to improve and implement Italy’s natural capital and its biodiversity. In addition to interacting with the installation, the public can also discover a selection of certified Climate Pledge Friendly products available on Amazon.it and displayed around the courtyard.

In the Cortile del ‘700, The Impossible Machine, a metal sculpture designed by Piero Lissoni for Sanlorenzo, combines high technology with skilled workmanship, giving physical form to the theme of sustainable yachting. It presents a large mechanism whose parts move thanks to the new hydrogen system that Sanlorenzo is developing to power its craft, in partnership with Siemens Energy. The backlit platform on which the metal installation rests highlights the mechanism’s propellers and cogs, while the fine vapour surrounding it reproduces the effect of a turbine powered by a fuel cell system.

A number of different projects have been created in the Cortile d’Onore. These include A Theatre to Save the Planet, an itinerant theatre created by Andrea Boschetti in collaboration with Ana Lazovic from Metrogramma studio with Mirage designed to promote the values of sustainability, solidarity and responsible innovation. It consists of containers recovered from the ocean, which become a place of meditation and participation, hosting events each day dedicated to the theme of sustainability (partners of the Save the Planet project).

A modern Cabinet of Curiosities, by Annabel Karim Kassar, is an interactive installation which invites the visitor to reimagine their place in the natural order and to go beyond mere viewing, exploring how architecture can change our emotional balance and the intimate human experience.

The Oasis. Microarchitecture by Massimo Iosa Ghini, enveloping and protective, demonstrates an approach to design inspired by plant organisms, resulting in a space with a beating heart which places man and nature in dialogue through natural light and materials, the movement of the air, and sensory perception.

Berlin studio Topotek 1 – in collaboration with the Landscape Festival of Bergamo – Masters of Landscape – with Grow together, Grow green / 10k+ has designed an experience to be lived and shared, a collective action divided into three concepts: deconstruction, activation and green growth. The structure, which can be dismantled and reused, acts as a pick-up point for a collection of plants that visitors are invited to take home and look after. The Nutura pavilion, by Benedetta Tagliabue – EMBT Architects, built in collaboration with Roca, is made from wood and ceramic and offers a multisensory exploration of nature and Mediterranean architecture, with lattices and shutters creating shadow effects, material textures, and changing views. The pathway leads to a plaza in which to relax and enjoy the view of the Cortile: in keeping with the Re-Evolution theme and the value of sustainability, all the materials used will be disassembled, recovered and used for other projects.

The Loggiato Est hosts Discover(y) lightning by Mario Cucinella with Artemide: a bright and heartfelt tribute to Ernesto Gismondi, founder of Artemide, achieved through a series of pendant lights which cloak the Cortile del Filarete in red, shaping its spaces and framing details. The work enhances the quality of the spaces through the use of Integralis, a patented lighting technology which sanitises and inhibits the growth of bacteria on the surfaces it lights.

Also in the Cortile d’Onore, English artist Ian Berry presents The greatest story ever worn, a tribute to 150 years of the iconic Levi’s 501s; Stone Pavilion by Brazilian architect Vivian Coser showcases the country’s stone production with a focus on eco-friendly processes and materials, in collaboration with It’s Natural, Centrorochas, ApexBrasil.

Fidenza Village presents  MOAI sculptures by street artist duo Urbansolid, offering a reflection on modern times by reinterpreting ancestral history through the contemporary language of street art. Operae by Gianni Lucchesi for Giannoni&Santoni and the Hangar gallery is a stone sculpture of a life-sized seated figure overlooking the Cortile d’Onore from the top of a 13-metre totem made up of modular cubes in lightweight concrete.

Symbolising the perfection of architecture, standing on the central lawn is an enormous cube in reflective strips – Momentum – by Ma Yansong and Andrea d’Antrassi/ MAD Architects produced in collaboration with AXA IM Alts.

Lastly, two totems, one created from layers of construction materials and the other formed from a slim metal frame – Tangibile & Intangibile  – presented by One Works with  Mapei and Ica, aims to find a balance between architectural know-how, through the reuse of materials, and the discovery of new languages to express design, such as virtual reality and the Metaverse.

Temporal, the presentation organised by ApexBrasil, is two-fold: a spherical, cocoon-like installation 6 metres in diameter covered in real moss, in the Cortile d’Onore; and an exhibition of products curated by Bruno Simões, displayed along the Portico Richini and Portico San Nazaro. It represents the vitality of contemporary Brazilian design in its various forms, regions and characteristics, and reflects on production driven by sustainability and a focus on the environment and nature.

As a long-standing advocate for his ideas on architecture and design, in the Cortile dei Bagni Simone Micheli presents Free.Dom, a metaphor for time and the approaches we can take to life. Through companies, who are exploring new interpretive possibilities thanks to his work, Micheli created three large structures representing “cages” in a large mesh. Two of these house a stylised bird, while the third is empty. Next to it is the bird which has flown out. The meaning is that only those who truly wish and choose to free themselves from stereotyped patterns, from system crises, from content stalemate, from clichés and conservatism, can do so.

There are also numerous installations in the portico of the Cortile d’Onore: Seating Experiments With Spanish Tiles by Tomás Alonso Studio for Tile of Spain, Metamorphosys  by Roberto Banfi with Studeo group for Itelyum, and Farfalle by Ludovica Diligu with Labo.Art, as well as Flow by Francesco Forcellini with Besenzoni, Studio Nomade d’Artista by Sergio Fiorentino – Studio Gum, New Horizons by Mandalaki for Halo Edition, Sit on the wor(l)d by Marco Nereo Rotelli for Ever In Art and Giardino Segreto, which is the exhibition of the results of the 4th edition of the contest “Design. A journey through Italy and Spain”, curated by Carmelo Zappulla of External Reference for the Italian Embassy in Madrid.

In the Aula Magna great hall, Time After Time by Gianluigi Colin with Galleria De Ambrogi  presents an installation consisting of hundreds of metres of fabric used to clean newspaper printing presses; authentic objets trouvés, secular shrouds, loaded with the memory of endless erased stories, hanging eleven metres high. This work prompts us to question the quality of the information system, collective memory and its dissolution. A secular temple of knowledge, the University is the natural home for a project such as this because, as Aldo Colonetti says, “like architecture, design must never forget that art is the foundation of every design-related discipline”.

Material textures are the focus of Acrylic Skyline by Jacopo Foggini with Dr. Gallina, a polychrome skyline as a “tribute to Alessandro Mendini” on display along the Loggiato Ovest. The visitor is guided by the light filtering through the multiwall polycarbonate sheets in a rainbow of colours, chosen to offer an impression of fluidity. Foggini invites us to reflect on the materials of the future and prompts positive thinking on the “eternal” nature of plastic.

With L’arte del colore by Francesca Grassi of Studio Italo Rota with Boero, the Portale Hall Aula Magna becomes a modern interpretation of the rainbow, achieved using the colours of the new Boero colour system, 1831 – Il colore italiano.

The North and South doorways of the University host the installation Re-Connection: Alberto Caliri, creative director of Missoni Home Collection, offers a series of small rabbits designed to prompt our memories and reconnect us with emotions and imagination.

CaberlonCaroppi studio with Pedrali, Zambaiti Parati for Concreta explore the theme of Design Re-Evolution with Liminal, by furnishing the exhibition’s press room with unique furniture customised for the occasion, while Urban Stage by Parisotto + Formenton Architetti with Cimento offers a concrete look for outdoor relaxing with an urban feel with Outdoor Lounges.

Worth noting is that many of the installations in the exhibition were created with the idea of being reused, whether fully (such as the Amazon swing, linked to biodiversity, or the containers of Mirage, with Save the Planet), or partially, to create new settings and objects. INTERNI participates in the Urban Economy, Fashion and Design Project by the City of Milan, which transforms the exhibits of Milan Design Week into a concrete possibility of regeneration and reuse, in line with the principles of the circular economy.

New sites

The traditional institutional sites of INTERNI Design Re-Evolution are joined this year by other iconic locations in the city: Eataly Milano Smeraldo, De Castillia 23 by Urban Up | Unipol and the Torre Velasca.

At Eataly Milano Smeraldo, Paola Navone Otto Studio are celebrating Italian identity with 100% Pasta: a thorough examination of the quality of good food, from harvest and preparation to tasting. Tomatoes, pots and pans, garlic, chillies and spaghetti all made by the Viareggio Carnival Foundation hang from the ceiling in an aerial installation at Eataly Smeraldo, over the stage at the centre of the store. The stage has been decorated for the occasion in tomato red, and furnished with modern chairs and tables in red, white and green, referencing the ingredients of the quintessential Italian dish, pasta with tomato sauce. And not just any recipe, but the dish Paola Navone’s grandmother used to make for her, selecting the ingredients with care and love. The “100% Pasta” installation will be presented to the public on Thursday April 20, at 6pm, on the stage at Eataly Smeraldo, with a food performance which will see Paola Navone talk about her installation and the link between food and design, sharing the story of her “Pasta Paola”, alongside an Eataly chef who will make it for those present.

The message conveyed in the Isola district consists of just two simple yet alarming words: H2o HELP. On the lawn in front of De Castillia 23, a building redeveloped by Urban Up – Unipol and owned by the Group, an installation by Maria Cristina Finucci greets visitors with a sort of living being, 70 metres long and formed of a series of “water cushions”. Those sitting on it may not immediately realise that just a few steps away, this living being is gasping for air, showing everyone its struggle to survive. Through its agony, it attempts to communicate humanity’s distress in light of one of the most serious issues it is facing: a lack of water.

Once again, 66 years after it was built, with QR Code: Quick Re-Evolution Code, the Torre Velasca is the mouthpiece for a Re-Evolution, acting as the gateway to a virtual world offering new levels of perception to augment reality. Hines entrusted the project to the creative flair and talent of designer Elena Salmistraro. The project is an innovative digital experience which introduces an extraordinary foray into new ways of experiencing places, freeing their revolutionary communicative potential. As the name suggests, a QR code is key to the installation. Visitors use it to access a specially designed digital space, dedicated to discovering this iconic Milanese building. The QR Code will be available in the FuoriSalone Guide, on the INTERNI channels, on the website www.torrevelascaqrcode.com, as well as on 80 floor stickers positioned strategically around the city.

The Interni system

The INTERNI integrated system of communication multiplies and reiterates its role as a key source of information for the world of design. Two printed publications (INTERNI and the FuoriSalone Guide), two digital publications (INTERNI King Size and the legendary FuoriSalone Guide), one major event (INTERNI Design Re-Evolution), INTERNI online (website and social media) and Interni Design Journal – with insights and videos which will be delivered through a newsletter system – provide all the tools for keeping up to date in real time on all the latest design trends, news and previews.

Now in its 33rd edition, the FuoriSalone Guide is the essential handbook for anyone who wants to discover and explore the increasingly packed calendar of Milan Design Week, through the annotated presentation of 350 events involving the companies, designers and architects participating in FuoriSalone, organised both day by day and in alphabetical order. The guide, which is available free with the April issue of INTERNI in Milan, and in all the showrooms, institutions, museums and other locations participating in FuoriSalone 2023 (as well as at the fair itself), can be accessed online (both on tablet and smartphone), and includes an interactive map.

The strength of the brand is also clearly visible throughout the city: Design Re-Evolution involves a major street advertising campaign which includes 15 banners displayed at the main entrances to Milan and in the historic centre, 1000 flags at the locations of the events mentioned in the FuoriSalone Guide, as well as 60 digital points in the busiest areas, 10 retro shuttle buses, customised news stands in the historic centre and in airports, window displays and LED walls(Mondadori Duomo bookshop in Piazza del Duomo and Rizzoli Galleria in Galleria Vittorio Emanuele).

For all information www.internimagazine.it

Mondadori Media distinguishes itself once more among the leading Italian publishers for its digital audience, with excellent website and social media results.

Social media results

Mondadori Media’s 100 profiles reached over 83 million followers in March and exceeded half a billion monthly video views (sources Comscore + Instagram video insights).

In Prima Comunicazione’s Top most social Italian media ranking, processed by Sensemakers, Giallozafferano conquers the first place for its video views with 113 million views. Webboh is also in the Top ten with 14 million interactions.
Excellent results for The Wom, which concluded the month of March with a record of 6 million followers and 46 million video views (sources Comscore + Instagram video insights).

Outstanding performance also for the branded contents developed in partnership with Mediamond. In the paid partnership ranking of Prima Comunicazione and Comscore, Giallozafferano is first on Instagram with 45 thousand actions taken on a series of reels implemented together with Cooking with Bello, Luisa Orizio and Evasfood Addiction, all top food creators of Giallozafferano and the Zenzero Talent Agency. Excellent performance also for the branded campaigns implemented in March by Mypersonaltrainer, Webboh, which reached 18 thousand actions at the Webboh Awards, and The Wom with nearly 16 thousand actions.

“We’re very satisfied of the great numbers achieved in terms of audience and interactions, further confirming the strength of the strategic decisions taken,” stated Andrea Santagata, General Manager of Mondadori Media. “Our recipe is based on the quality of the brands and contents, but also on a focus towards the new generations, by increasingly focussing on new talents and creators through both the foundation of new companies, such as The Wom and Zenzero, and acquisitions, such as Webboh and the Power Talent Agency,” concluded Santagata.

Web ranking

Mondadori Media on the podium of Audiweb’s ranking of Italian publishers with 27 million unique users, an 8% increase compared to the previous year, and a reach equal to 61% of the market (Total digital audience, February 2023).

Giallozafferano is once again Italians’ first choice in the Kitchen with 18 million unique users and a 57% reach in the Food & Cooking segment. Mypersonaltrainer and The Wom, leaders in their categories, also stand out with respectively 13 million and 8,6 million unique viewers.
Historical results for Tv Sorrisi e Canzoni, which reaches 5,5 million unique users and an amazing growth of +43% compared to the same month last year, also thanks to the success of the special initiatives implemented at the Sanremo Festival of 2023. Excellent performance also for Webboh, the first community entirely devoted to GenZ and which reached 3 million unique viewers in its first Audioweb ranking, thus confirming the brand’s ability to reach its elective target even beyond the social media channels.

This year, TV Sorrisi e Canzoni, a reference point brand in the entertainment world, is once again participating in the FuoriSalone with a special meeting with an exceptional artist.

The Sorrisi initiative will be held on Sunday 23 April in the Aula Magna of the University of Milan in collaboration with the exhibition-event “Design Re-Evolution” by Interni, and will allow the public to meet one of the most appreciated singer-songwriters of the Italian music scene: Diodato.

Diodato – one of the most beloved Italian singer-songwriter and among the most awarded artists in the history of Italian music, with four studio albums – will be a guest of Aldo Vitali, director of the magazine Tv Sorrisi e Canzoni, for an unmissable encounter – through both music and words – during which the artist will be awarded with a Telegatto, the prestigious award given to the most important personalities in the entertainment world.

Diodato – who has just released his fourth album “Così speciale” – will perform with a special showcase for visitors attending the event scheduled at 18:00 (free admission subject to availability).

Zenzero, the best Italian food creators’ talent agency continues to grow. With a fanbase of more than 50 million people, 13 million average video views each month and more than 100 registrations in 2023, it has proven its distinctive, dynamic and innovative positioning, establishing itself in the creator economy market in just six months.

New talents for the Zenzero team

Among the new additions is the top creator, Andriana Kulchytska. A Ukrainian by birth, living in Italy since 2020, Andriana is a smash hit on social networks with her fast-paced videos, her original style, her simple and fast recipes that are “both fit and fat” and her tongue-in-cheek and playful style of presentation.
Together with her, 3 other new creators have joined Zenzero. They are young talents from the food world, who are establishing themselves more and more quickly and boast important levels of engagement.
From Dany Resconi, a young chef and personal trainer, who reinterprets traditional dishes in a modern way to a salsa beat, to Ilaria Busato, known as La Dispensa Vegana (The Vegan Pantry), a food creator who makes simple and fast plant-based recipes that suit the hectic everyday life. Finally, there’s Mattiastable who, with his limitless cuisine, explores and discusses the culinary traditions of the whole world, while also creating opportunities for international branded content formats.

Giallozafferano and Zenzero strengthen their ties with innovative projects and new collaborations

There’s also great news for special and branded projects. In the coming months, Giallozafferano, in collaboration with Zenzero, will propose innovative formats and content, real experiences to share with its community, which go beyond the social media dimension.

In spring, Diletta Secco will be the star of Diletta in Paris, a culinary journey at Le Cordon Bleu Paris cooking school. It’s a comprehensive show on the talent and Giallozafferano social channels told through a daily diary with food, fashion, beauty and lifestyle content.

There’s also international projects for Cooker Girl who will be at a Michelin-star restaurant in New York in the summer. A life experience in the most multicultural capital in the world, a professional journey during which she will also have the opportunity to collaborate with international creators.

Finally, in July, Giallozafferano will be the main partner of the Giffoni Food Show and will announce the schedule together with Zenzero and many top food creators, including Daniele Rossi, Rossella Maraio, Eva Andrini from “Eva’s Food Addiction”, with meetings, cooking workshops, and cooking shows aimed at Gen Z teens.

The link between the number 1 food media brand in Italy and the Food Agency is also being strengthened thanks to the new role of Sebastian Fitarau, a former Zenzero talent, who has become Resident Chef Creator of Giallozafferano.

With these initiatives Giallozafferano and Zenzero strengthen the point of contact between an extraordinary hub of food creators and brands, thanks to a complete and increasingly distinctive offer of communication proposals and special projects, created together with Mediamond.

The Mondadori Group has announced that, following a truly unique 55-year career with Tv Sorrisi e Canzoni, Rosanna Mani has decided to turn a new page in her life and spend more time with the people dearest to her.

The publisher affectionately thanks Rosanna Mani for the great passion, inexhaustible energy and extraordinary talent with which she played a key role in the rise to success of the country’s number one show business magazine.

From her beginnings on 1 July 1968 as editor-in-chief and then co-director of the magazine for 25 years to her responsibility for all the publication’s relationships in show business, during her highly successful career Rosanna Mani became an irreplaceable contact person for all the most prominent personalities in the worlds of film, television and music, with whom she built unique relationships of esteem and friendship.

A phenomenal creator of unforgettable magazine covers and musical and television events, Rosanna Mani is responsible for the 1971 creation of the Telegatti, the “stars’ favourite award”, which has played an essential role in the history of show business in Italy.

Giffoni and Giallozafferano, a partnership that tells of excellence and talent. In fact, the Giffoni Food Show will partner with the no.1 food brand in Italy for the second year running, in a collaboration that promises to be stronger than ever.

After last year’s resounding success, this year the project is enriched, renewed, and grows in terms of content and shared values.

The goal is the same one as last year: to accompany the festival’s young jurors, together with their parents, visitors or those merely curious about food, on a conscious quest to learn about healthy but above all sustainable, food-waste-reducing cuisine, all free of charge.

The story is told by first-rate storytellers, such as food influencers, star chefs, master pastry chefs and pizza chefs of national and international stature, through a schedule of initiatives powered by Giallozafferano.

And this year, one new feature will be the presence of some of the food creators from Zenzero, the talent agency inspired by the experience of Giallozafferano, which brings together the best food creators on the Italian digital scene. A unique agency with a roster that racks up, to date, a total of more than 20 million followers, 200 million video views and more than 10 million interactions per month.  The protagonists of the Giffoni Food Show will include prestigious food talents such as: Daniele Rossi, the Tuscan chef whose cuisine is modern and sophisticated but has its roots in local traditions; Cooker Girl, the girl with the “red apron”, a passion for cooking and a desire to experiment; Diletta Secco, a stylish, cheerful and spontaneous storyteller, always attentive to the environment and healthy eating. The Zenzero roster also includes many outstanding talents with a gift for igniting the passion for cooking in all generations of Italians on all platforms. A kaleidoscope of languages, flavours, styles, traditions and innovation that has already won over millions of followers, a loyal audience of cooking enthusiasts and gastronauts always on the lookout for new ideas and flavors in the kitchen.

The first edition of Giffoni Food Show last year was met with great acclaim and enthusiastic participation by children and their families. More than 30 professionals including chefs, food bloggers, master pizza makers and master pastry chefs took part in the format, bringing to life moments of food education and cooking performances. The protagonists of the evenings were the grand masters of the Accademia Nazionale Pizza Doc, the AMPI (Association of Italian Master Pastry Chefs) who presented the “GiffonDOro” dessert created exclusively for the Giffoni Film Festival. The partners in the food section included Accademia Nazionale Pizza Doc, Terra Orti, Accademia Maestri Pasticceri Italiani, Sacar Forni and La Sciccheria Gourmet.

Last year’s event was a new opportunity for the crowds in attendance, who represented a society that is increasingly aware of and interested in food sustainability issues. Giallozafferano played a leading role in last year’s busy event, with the creators and faces of the brand creating a compelling narrative.

For 2023, the partnership is renewed and strengthened with new content and new ideas. Explaining the taste and pleasure of healthy cooking to kids, is the ambitious mission of Giffoni and Giallozafferano, as they join forces to tell the story of excellence and talents in the world of food.

Focus Junior Days is the new educational, entertaining, interactive project-event with hands-on experimenting organised by Il Centro in Arese, which will include interesting and attention-grabbing science laboratories and creative activities for children and families. The events will take place over 8 week-ends between March and November 2023.

This intense and unmissable schedule of free events will cover exciting topics such as astronomy, sustainability, nutrition, history, palaeontology and chemistry. The events are organised with the collaboration of Focus Junior, the main Mondadori Group brand in the kids segment. The activities are for children aged between 6 and 13, with the aim of making them interested in science, technology, sustainability and current affairs by stimulating them to interact.

A project partner is Iper La grande i, one of the most important actors in large-scale retail trading in Italy, which will offer a free snack to all children participating in the activities.

“Astronaut apprentices”, “Save the Blue Planet”, “Eating makes you healthy”, “A stroll in history”, “Health champions”, “Climate change”, “A day in the Jurassic age”, “We all love chemistry” are the 8 names of the 8 Focus Junior Days, which include educational activities, in some cases also jointly with local schools.

Children who take part in at least 5 of the 8 scheduled events will receive the Focus Junior scientific passport and a surprise at the end of the programme. Each event lasts 45 minutes and there will be sessions at different times: 10.30 – 11.30 – 14.30 – 15.30 – 16.30 – 17.30.

The first event, scheduled for Saturday 25 and Sunday 26 March in the Events Area on the 1^st floor, is “Astronaut apprentices” and the topic is astronomy. For information on the activities and to take part in the programme, simply book, free of charge, in the shopping mall’s website centroilcentro.it.

Focus Junior Days: the programme

Saturday 25 and Sunday 26 March
“Astronaut apprentices”

Spectacular experiments to understand why Mercury is covered in craters, what gases can be found in the infernal atmosphere of Venus and why Mars is red, what the rings of Saturn are made of, what the storms of Jupiter are, how cold Neptune and Pluto can be. Children will be able to discover the age, structure and temperature of the Sun, defeat gravity and travel in space, understand that a black hole is not a hole… and it is not actually black. They will amuse themselves calculating the weight and age of human beings on different planets, according to the duration of a planetary year.

Friday 21 and Saturday 22 April
“Save the Blue Planet” under the patronage of Earth Day Italia
On Earth Day (22 April), the topic will be pure sustainability. Reduce, reuse, recycle… waste: from a huge problem to an enormous opportunity. Water is life: we are all united against pollution and plastic in the seas, to protect our Blue Planet and save the living beings on it. Through experiments and activities, children will be able to observe the physical and chemical properties of the H₂O molecule, understand how much water there is on the surface of the planet, discover the percentage of water on the Earth that can be used for various purposes, understand the water footprint, see the effects of water pollution on the environment and ecosystems, learn what “plastic islands” and microplastics are, activate a hydroelectric turbine and transform the kinetic energy of waterfalls and tides into electricity.

Friday 19 and Saturday 20 May
“Eating makes you healthy”, with the collaboration of Iper La grande i
Learn in an entertaining manner how food is turned into energy, what nutrition groups are and the nutritional properties of each food. The food pyramid: how it is composed and how to “read” it, the social and cultural value of food. Who invented the most famous foods such as pizza, spaghetti and ice cream. How our metabolism works and how to read food labels and restaurant menus to discover calories.

Saturday 17 and Sunday 18 June
“A stroll in history”
A journey through the inventions and discoveries that made “history”. Learn about the pharaohs, the fascinating hieroglyphic writing system, ancient Egyptian excellence such as the sun dial, the water hourglass, medicine and astronomy, the mummification process. The legacy of ancient Greek thinking, from philosophy to the Olympic Games, the importance of democratic assemblies in ancient Athens. Children will be able to understand how useful are zero (a revolutionary invention from the Arab world) and a compass, used by Chinese sailors over 4000 years ago. They will also learn about the origins of chemistry through fascinating alchemy experiments.

Saturday 15 and Sunday 16 July
“Health champions”
Practising sport has always been linked to personal growth, intended as physical and intellectual development: “mens sana in corpore sano” [Latin for “a healthy mind in a healthy body”]. Children will discover that there is a positive correlation between health and exercising regularly, learn the difference between physical exercise, practising sport and physical fitness, how physical exercise shapes the body, makes it more agile and protects it.

Saturday 30 September and Sunday 1 October
“Climate change” under the patronage of Earth Day Italia
The topics addressed will be energy and environmental sustainability… on a mission to save the planet! From fossil fuels to global warming, from greenhouse gases to sustainable sources. Children will be able to simulate rising seas, discover how energy is produced, learn about carbon dioxide and its effects on climate, the sustainable alternatives for our future and for our beautiful planet, imagine a future of cars powered by hydrogen and solar power.

Saturday 28 and Sunday 29 October
“A day in the Jurassic age”
The creatures that all children love: dinosaurs. A journey to discover the “terrible lizards” that ruled the world, learning about their features and surprising characteristics, debunking widespread misconceptions, understanding the mechanisms underlying evolution and the new frontiers of palaeontology.
Children will be able to discover what the Earth was like millions of years ago, why dinosaurs were enormous and the main features of carnivores and herbivores, the real reason dinosaurs became extinct and how fossils are extracted after being trapped in rocks for thousands of years.

Friday 24 and Saturday 25 November
“We all love chemistry”
An entertaining journey in the miniature world of atoms and molecules, through phase transitions to incredible chemical reactions. Children will perform experiments to learn all matter is made of atoms and molecules. They will learn to recognise the three states of matter and what happens if the temperature changes, and that there are immobile atoms, moving atoms and crazy atoms in gases, liquids or solids. Children will discover about amazing sublimation, what happens if the substances in granny’s cupboard are mixed, the difference between simple mixtures and chemical reactions and how to perform the most incredible reactions without “explosions”.

Fun, surprises and experiences are the three ingredients of the new project of Il centro in Arese, which further confirm its vocation and its closeness to customers, to provide entertaining and care-free moments with friends and family.
All the information is available on centroilcentro.it.

Who do GenZ idolise? Webboh, the reference point website for Generation Z, asked its community for the fourth edition of “Webboh Awards“. The awards – created by Webboh – have recorded growing success in recent years, crediting themselves as the “Oscars” of the best Italian creators.

The voting – which took place from February 20 until March 5 – celebrated the talent and qualities of many tiktokers, youtubers and influencers who have distinguished themselves in the last year on Instagram, TikTok, YouTube and Twitch.

In the competition were more than 150 candidates, divided into 16 categories which the Webboh community gave their opinions on, achieving incredible results with almost 5 million votes on the site.

The awards

Best TikTok creator e Best comedy creator

Winner of two categories is Mattia Stanga, in first place both as Best TikTok Creator of the year and as Best Creator Comedy. 25 years old, born in the province of Brescia, he is undoubtedly one of the pillars of the new wave of creators on TikTok, thanks to the success of his “POV” videos (acronym for “point of view”).

Top creator

The Italian digital par excellence entrepreneur could not fail to triumph. Chiara Ferragni – with over 35 million followers on Instagram and TikTok – debuted in 2009 with the blog “The Blonde Salad”, strengthening her brand year after year and becoming an international style icon and among the most influential women in the world.

Best youtuber

With a podcast and YouTube channel with 800,000 subscribers, Elisa True Crime – stage name of Elisa De Marco – is among the rising phenomena of the network.

Best fashion creator

Elisa Maino won the iconic Webboh statuette as Best Fashion Creator. With almost 6 million followers on TikTok, Elisa has gained great popularity thanks to her style and her ability to launch trends.

Best teen idol – female

With more than 2 million followers on social media, the award goes to Nicky Passarella. Half Italian and half Dutch, 22-year-old Nicky with her unmistakable freckles and bright smile, has conquered the web in a very short period of time.

Best teen idole – male

After making himself known on TV, Davide Vavalà has gained great popularity on social media that he uses to talk about his daily life and his passions.

Best beauty creator

Arianna Stella, otherwise known as Arienne MakeUp, is among the revelations of the Italian beauty community. She’s a make-up artist with over 3 million followers who talks about makeup and beauty, giving curious tutorials and showing extravagant looks.

Best food creator

Cooker Girl, also known as Aurora Cavallo, is among the top creators of Giallozafferano and co-founder of the talent agency Zenzero. On her journey on social media she intertwines her passion for traditional Italian cuisine with the innovation of modern techniques.

Revelation of the year

Leo Bonni, “Bonni Nazionale”, is among the latest discoveries of the comedy world of TikTok. Born in 2006, he began making videos at the age of 13, gaining over 1.2 million followers with the ironic story of his life as a teenager.

Best value

For the first time at the Webboh Awards, Best Value Award celebrates the talents that spread value messages on social media aimed at GenZ.  In 1st place is Pietro Morello: a 24-year-old from Turin, he uses social media to convey messages of humanity, solidarity and brotherhood, also thanks to the magic of music, his first passion.

Out of drama

Winning the category Out of Drama – and standing out without looking for hype with drama or dissing – is Ace, tiktoker and youtuber with over 4 million followers: he is 19 years old and stands out on social media for his supportive content and for reflecting, with contests and challenges, on the value of money and saving.

Best meme

The meme par excellence of recent times? The expression of doubt of Ivano Monzani, category winner of Best Meme: he has been made a celebrity by his reactions to the songs of Italian rappers.

Drama legend

Class of 2001, Lady Giorgia has been able to attract the attention of the network with her TV series adventures. Always blunt, Lady Giorgia has been able to dominate drama with her frank and sincere manner.

Best streamer

Ten years after landing on social media, Riccardo Dose, 28 years old from Pordenone, shows no sign of giving way. “Si nasce, si cresce, si Dose” is the motto of the creator, on hand at all times and ready to innovate on every platform.

Couple of the year

On social media they are the Space Family, in real life Valentino Bisegna and Sara Di Sturco. Martino’s parents, expecting their second child, the two creators talk about family life on both their personal and couple socials, always in the name of good humour.

L’evento

The award ceremony of the fourth edition of the Webboh Awards, which took place for the first time live, was hosted by Jody Cecchetto and Alessia Lanza, who were joined by more than 350 guests.

In addition to the participants there were also three special “presenters”: the “chocolate king” Ernst Knam, who crowned Cooker Girl as winner of the category Best Food Creator; the TV presenter Barbara d’Urso, always at the side of young talents, who presented the award to Leo Bonni, winner of the category Revelation of the year; Benedetta De Luca – recently celebrated as one of the five most influential Italian women of 2022 – who captured attention with a speech focused on the values of diversity and inclusion, rewarding Pietro Morello with the recognition of Best Value.

An extra surprise on the Webboh stage was an appearance by Rosa Chemical, who during the evening performed the song “Made in Italy” which he sang for the first time during the 73^rd edition of the Sanremo Festival

The event was broadcast live on the Webboh, Instagram and TikTok social platforms. The live, the Stories, the posts and the short videos of the brand and the creators present have achieved really important results in terms of reach: in total the contents related to the “Webboh Awards” have reached 35 million people.

I partner

The “Webboh Awards 2023” project has been embraced by important Italian brands, who actively participated in the event: the awardfor the Best Comedy Creator category was offered – also thanks to the commercial support of Mediamond – by Crodino, who also set up the open bar for the evening guests where a social pre-show was set with the 3 TikTok faces of Webboh. Phobia Archive, a project of Vision of Super, in collaboration with Webboh and 3 creators will create a series of video interviews for the launch of the new streetwear collection and for the occasion has created a celebratory sweatshirt in co-branding with Webboh for the winners of the awards. Finally, Pink Sugar presented the preview of the Lollipink fragrance through a branded flower wall, bringing to life the experience of the new gourmand fruity floral fragrance.

The participation of brand partners in the Awards confirmed Webboh as a reference point for communication to the under 25s, thanks to its ability to “translate” the native language of the target audience, enhancing and influencing the consumption trends of youngsters, allowing customers and investors to convey the message directly, naturally and without artificiality not only on social platforms but also through the live experience during the event.

The complete ranking of the Webboh Awards 2023

1. Top Creator: 1^st place Chiara Ferragni; 2^nd place Elisa True Crime; 3^rd place Mattia Stanga
2. Best TikTok Creator: 1^st place Mattia Stanga; 2^nd place Federica Scagnetti; 3^rd place Alessia Lanza
3. Best YouTuber: 1^st place Elisa True Crime; 2^nd place Gianmarco Zagato; 3^rd place Space Family
4. Best Streamer: 1^st place Riccardo Dose; 2^nd place Il Masseo; 3^rd place Jody Cecchetto
5. Best Creator Comedy: 1^st place Mattia Stanga; 2^nd place Dany Cabras; 3^rd place Chaimaa Cherbal
6. Best Fashion Creator: 1^st place Elisa Maino; 2^nd place Federica Scagnetti; 3^rd place Greta Santarelli
7. Best Teen Idol – Male: 1^st place Davide Vavalà; 2^nd place Matteo Robert; 3^rd place Valerio Mazzei
8. Best Teen Idol – Female: 1^st place Nicky Passarella; 2^nd place Gaia Bianchi; 3^rd place Valeria Vedovatti
9. Best Beauty Creator: 1^st place Arienne MakeUp; 2^nd place Salacca; 3^rd place Beatrice Gherardini
10. Best Food Creator: 1^st place Cooker Girl; 2^nd place Diletta Secco; 3^rd place Benedetta Rossi
11. Revelation Of The Year: 1^st place Leo Bonni; 2^nd place Sasy Cacciatore; 3^rd place Camilla De Pandis
12. Best Value: 1^st place Pietro Morello; 2^nd place Carlotta Fiasella; 3^rd place Momo and Raissa
13. Drama Legend: 1^st place Lady Giorgia; 2^nd place Very and Sasy; 3^rd place Gaia Bianchi
14. Out Of Drama: 1^st place Ace; 2^nd place Vincenzo Schettini; 3^rd place Giovanni Arena
15. Couple Of The Year: 1^st place Space Family; 2^nd place Sofia Crisafulli and Agostino Catanzariti; 3^rd place MamboLosco and Giulia Ottorini
16. Best Meme: 1^st place Ivano Monzani; 2^nd place “Un aperitif” by Elena Giordano and Elvira; 3^rd place “Cosa indossa Ludovica” by Monelli Kids

Starting today, Alfonso Signorini, one of the most popular personalities in show business and TV, embarks on a new venture with the Mondadori Group to develop a talent agency dedicated to entertainment. A project where Signorini will capitalize fully on the wealth of know-how and unique skills built throughout his career.
Signorini will maintain an ongoing commitment to Chi, becoming its Managing Editor from the next issue.

“I embark on this new professional endeavour with great enthusiasm and motivation. I thank the Mondadori Group for this opportunity and for the trust it has always shown in me. To Chi, now part of my DNA and something that is deeply ingrained in me, I will continue to dedicate my fullest energies. The partnership with Massimo Borgnis, more than a decade of fruitful collaboration, will allow the magazine to continue on its path of evolution and success”, said Alfonso Signorini.

“We are proud to entrust Alfonso Signorini, a landmark in Italian entertainment, with a challenge that will see him involved in the creation and development of a Group talent agency, where he will be able to put his vast knowledge of the world of entertainment to good use, tackling a managerial role”, said Carlo Mandelli, Managing director of Mondadori Media.

Signorini, 58, from Milan, a graduate in medieval philology from the Catholic University of Milan, began his professional activity as a humanities teacher. Boasting long-standing experience in the world of journalism, Signorini is today a TV host, author and writer: a strong aficionado of classical music and opera director, he has published numerous books with Mondadori dedicated to the lives of great composers and personalities from the world of music, entertainment and fashion.

Massimo Borgnis will concurrently take on the position of Editor-in-Chief of Chi.
Borgnis, 62, born in Milan, after studying at the International School of Milan, began his career in journalism as a sports reporter specializing in American football and US sports. In 1988, he joined the editorial staff of Gente, working there for 19 years, and covering increasing responsibilities until becoming central chief editor; a role he also held from 2007 at the weekly Tv Sorrisi e Canzoni, before being appointed deputy executive editor-in-chief of Chi in 2009.

Over the past year, Chi has recorded excellent results: the good newsstand performance combines with the steady growth in audience on social media, where Italy’s most widely read people magazine with 1.3 million monthly readers, reaches nearly 1 million total followers on Instagram and Facebook.