Media

Chiara Ferragni – alongside Amadeus and Gianni Morandi at the Festival of Sanremo – was awarded the Telegatto, the most popular recognition among artists, by Tv Sorrisi e Canzoni.

Aldo Vitali, director of the point of reference brand for all fans of the entertainment world, handed out the award to the co-host of the 73^rd edition of the Italian Song Festival “for her extraordinary first performance at the Festival of Sanremo and, in particular, for her constant involvement in causes aimed at making civil society better” stated Aldo Vitali.

Chiara Ferragni, who will return on the Ariston’s stage at the Festival’s finals, was unable to conceal her emotions upon receiving the award and said: «I dedicate this Telegatto to my family and team. To my family for various reasons, to my team because I’m here thanks to the work we do together. I’m proud of what brought us to this stage. The Telegatto is an icon, and I’m delighted to have received one… Now, I’m no longer the only one of the family not to have one.”

The Telegatto – a sustainable work of art made in the 70s by the artists of Cracking Art for Tv Sorrisi e Canzoni – was delivered by Sorrisi’s staff at the Royal Hotel of Sanremo, where its director, Aldo Vitali, satisfies all of the Festival’s fans with exclusive contents on the magazine, website and social networks.

Photo credits for the Telegatto of Tv Sorrisi e Canzoni awarded to Chiara Ferragni: ©Iwan Palombi

The super exclusive party organised by Tv Sorrisi e Canzoni, together with the cast and artists of the Sanremo Festival, to kick off the most awaited week of the world of music and Italian television was a great hit.

Over 300 guests crowed the parterre of the Royal Hotel of Sanremo to celebrate a great event full of emotions, music and entertainment with Sorrisi: among those present, the Festival’s cast and competing singers – Ariete, Articolo 31, Colapesce Dimartino, Colla Zio, Coma_Cose, Elodie, Gianluca Grignani, gIANMARIA, Lazza, LDA, Leo Gassmann, Levante, Madame, Mara Sattei, Modà, Mr. Rain, Paola & Chiara, Rosa Chemical, Sethu, Shari, Tananai, Will – and many other exceptional personalities, such as Serena Bortone, Ernst and Frau Knam, Alberto Matano, Samuel Peron, Giulia Salemi.
The evening’s special guest, Maurizio Lastrico, an actor and comedian of Zelig, entertained all those present with a fun and much applauded performance dedicated to Sorrisi’s public.

The evening, which also marked Sorrisi‘s great return and presence in Sanremo, was preceded by a special moment during which Sorrisi awarded the Telegatto to one of the most undisputed protagonists of this year’s edition of the event.

Gianni Morandi, host of the 73^rd edition of the Italian Song Festival together with Amadeus, received the award fromTv Sorrisi e Canzoni’s Director, Aldo Vitali, in Sorrisi’s newsroom to celebrate a special anniversary: 60 years since the release of his famous song Fatti mandare dalla mamma a prendere il latte, a timeless success of this ageless boy of Italian music.

Tv Sorrisi e Canzoni‘s week in Sanremo will continue from Sorrisi‘s newsroom, at the Royal Hotel, from where its director, Aldo Vitali, will fascinate all the Festival’s fans with exclusive contents on the magazine, website and social networks.
It all starts with a special good morning together with the competing singers and moves on to an evening Aperitif appointment with the director to discuss the Festival’s performances and set list together with personalities from the world of television and entertainment.

Webboh, which spoke on its social channels of the feelings and emotions of those present, is also among the event’s partners. As of Tuesday, Webboh will be present at Tv Sorrisi e Canzoni’s heardquarters, in the Webboh Room area set up to conduct all interviews with the Festival’s GenZ. The event will also be represented through TikTok videos, while a daily account with Will and a daily column with LDA will be published on Instagram.

The three special issues TV Sorrisi e Canzoni has dedicated to the Festival are another unmissable MUST. Following last week’s release with the iconic cover portraying all the singers together with Amadeus and Gianni Morandi, and containing an exclusive of the lyrics of the Festival’s songs, a new issue depicting the hosts Amadeus and Gianni Morandi together with their co-hosts Chiara Ferragni, Francesca Fagnani, Paola Egonu and Chiara Francini will be released tomorrow. While on Monday, February 13th, readers will instead be able to enjoy the cover of Sorrisi portraying Sanremo’s first three finalists, exclusively shot in the middle of the night and in the magazine’s newsroom immediately following the announcement, as well as a reportage of the event with intriguing revelations and interesting unpublished backstage stories.

A huge thank you to United Music, the opening party’s official music partner and supplier; DR Automobiles, who will accompany Sorrisi from Milan to Sanremo, allowing readers to admire the beauty of the Ligurian cities crossed, and Caffè Motta, who will offer relaxing moments to the editorial staff and guests for the entire duration of the Festival.

Here’s the video of Tv Sorrisi e Canzoni’s opening party in Sanremo: https://www.instagram.com/reel/CoUPpUFokRR/?igshid=MDJmNzVkMjY%3D

Emotions, music and exclusive contents for Tv Sorrisi e Canzoni’s great come back, finally face-to-face, in Sanremo,: the editorial staff of the Mondadori Group’s brand will once again follow the Italian Song Festival live, thus the succession of 28 competing artists and many exceptional guests scheduled to perform on stage at the Ariston Theater under the guidance of Amadeus and Gianni Morandi and their co-hosts Chiara Ferragni, Francesca Fagnani, Paola Egonu and Chiara Francini.

This year, the brand will once more accompany readers throughout the five-day event, affirming itself as a point of reference for all fans of the entertainment world, but also for the festival’s authors, singers, hosts and organisers, with the highly awaited and exclusive opening party at which Sorrisi will officially kick off the Sanremo week.

Tv Sorrisi e Canzoni, leader of the entertainment world with an audience consisting of 2,6 million readers (source: Audipress 2022/II) and 2,1 million monthly users (source: Audiweb 2022), will follow all the singing contest’s events at the forefront to provide special contents and insights on its magazine, website and social networks.

The newsroom at the Royal Hotel Sanremo

Tv Sorrisi will be hosted in Hotel Royal’s Palm Salon for the entire duration of the Sanremo event. A lounge will be divided into three areas in which the editorial staff will develop the magazine, interview the Festival’s stars and meet with many exceptional personalities.

Finally, each morning, the magazine’s director, Aldo Vitali, will start the day with a special breakfast in the company of one of the competing singers. Vitali will also be Sorrisi’s leading host for the Aperitif with the Director appointment planned each day at 19.00 throughout the festival to chat with many friends of the TV world and to comment on the contest’s developments in the early evening hours.

Webboh to conquer Generation Z

Webboh, the first Generation Z community with over 2 million followers between Instagram and TikTok and 3 million unique website users each month (source, Google Analytics), will also be part of the original contents aimed at animating Sorrisi‘s lounge in Sanremo. Together, they will speak about the Italian Song Festival from the younger generation’s perspective. Part of the team will be transferred to the city of flowers for the entire duration of the event to create contents for its Tik Tok and Instagram profiles. A super teen area, the Webboh Room where Webboh will interview the Festival’s Gen Z singers and creators, will be set up at Tv Sorrisi e Canzoni’s headquarters together with Kit Room – the first Italian structure fully dedicated to the creation of digital contents. A series of “vox populi” style TikTok videos will be shot from the streets of Sanremo, while a daily account with Will and a daily column with Lda, both very popular songwriters of Webboh’s community and contestants at the Festival, will be presented on Instagram.

The website and social coverage

The website Sorrisi.com will cover Sanremo with insights, reports, line-ups and feedback each evening. Not to mention exclusive news, interviews, backstage videos and tons of surprises.
The media coverage is further enhanced with contents on the brand’s Instagram and Facebook accounts. Sorrisi will offer an interactive and engaging experience to viewers and users throughout the contest, but also throughout each day of the Festival: revelations about the singers and guests, non-stop interviews, real-time news from the press room and much more.
Let’s not forget the daily appointment in the “Accounts of the Artists” format. This edition’s leading personalities will keep the Instagram community informed about each minute of their day, from the moment their alarm rings up to their performance, by sharing their emotions, superstitious rituals, backstage stories and revelations of course.

Three newsstand issues dedicated to the Festival

The most widely read and purchased Italian weekly magazine will publish three special issues dedicated to the Sanremo Festival for readers to find on the newsstands, with an exceptional overall production of 1,5 million copies. The first will be released on January 31: the same will contain the traditional exclusive of the songs’ lyrics. The cover will consists of an iconic shot of all the competing singers with Amadeus, the Festival’s host and artistic director, and Gianni Morandi. On Tuesday, February 7, the cover’s protagonists will instead be Amadeus and Gianni Morandi together with their co-hosts. Finally, Monday, January 13, readers will be able to enjoy the cover depicting San Remo’s first three finalists, exclusively shot in the middle of the night at Sorrisi’s newsroom immediately following the announcement, as well as a reportage of the event with intriguing revelations and interesting unpublished backstage stories.

Thanks to: DR Automobiles, who will accompany Sorrisi from Milan to Sanremo, allowing readers to admire the beauty of the Ligurian cities crossed, and Caffè Motta, who will offer relaxing moments to the editorial staff and guests for the entire duration of the Festival.

Mondadori Media is now an even greater key player of the creator economy and influencer marketing thanks to its acquisition of Power from the Human Vs. Machine group.

Power manages an exclusive roster of young talents of various artistic backgrounds and a very active social media community. This operation allows the Mondadori Group to further affirm itself in an increasingly more strategic and rapidly growing segment, thus strengthening the successful partnership developed over the years with both its media brands and the trendiest creators and influencers of the moment.

Thanks to  Power Talent Agency, Mondadori Media becomes an even more important Italian point of reference of the social media and creator economy through a distinctive offer focused on the new generations, a segment in which the company has become a key player thanks to The Wom, the first fully inclusive social magazine, Zenzero, the talent agency of the best Italian food creators, and Webboh, the first recently acquired Italian GenZ community.

In 2022, the talent agency, which had already been operating for some years, achieved over 200 communication projects with a particular focus on the beauty, fashion and lifestyle segments. Today, Power Talent Agency is on the market with a renewed graphic communication and logo, but will also soon launch an even more complete and distinctive offer of talents and creators.

Power Talent Agency’s team will work with the talents to offer branded content initiatives and effective communication campaigns to its partners companies on all online and offline channels. Projects will henceforth also be able to benefit from the opportunities arising from the integration of the Mondadori Media brands to implement very captivating contents in terms of communication, language and style. The goal is that of creating authentic stories for all target segments, especially for the genZ and young millennialZ public.

POWER TALENT AGENCY’S TEAM

Power Talent Agency is led by an all-female Board of Directors made up of: Alessandra Rigolio, CEO of both the new agency and Zenzero Talent Agency; Daniela Cerrato, Marketing Director of Mondadori Media, as President, and Jessica Piga who, as Head of Talent Manager, will rely on her experience to manage the talents and to implement influencer marketing projects. Luigi D’Alterio is also part of Power Talent Agency’s team as the agency’s Sales Director, a position he will carry out along with the one he holds as Sales Director of Zenzero Talent Agency and Hej!.

“Following Zenzero’s recent launch, we will continue to pursue the strategy undertaken with Power Talent Agency in the creator economy and to further expand among other segments. We plan on developing innovative and unconventional communication initiatives together with the young professionals of our roster by focusing on the strength and uniqueness of each talent. The intention is to create engaging contents in line with the most recent trends and languages to put sponsor brands in touch with the public of reference and to create value,” stated Alessandra Rigolio, CEO of Power Talent Agency.

THE AGENCY’S ROSTER

Power Talent Agency’s leading face is 26-year old Ludovica Bizzaglia: actress, author and talent creator, she became a main figure on the social media for her commitment to women’s empowerment, skin positivity and self-acceptance.

Alongside Ludovica, an ever-growing team made up of professionals capable of putting their talent at the service of initiatives in various segments to reach a total of 5 million followers and 12 million views each month with their projects: from Diletta Begali, a youtuber known for her storytimes in which she talks about travelling and her daily life, to Camilla Mangiapelo, who – following her début on TV – now shares her passion for make-up, skincare and fitness on the social networks, not to mention Giulia Bellu, actress from the age of 5 and current TikTok star, or even Miriam Candurro, a face of the popular TV series “Un posto al Sole” [A spot under the Sun].

The agency’s exclusive roster is further made up of the young mother Nicole Pizzato, the actress Giulia Elettra Gorietti, the photographer Umberto Buglione, the anchorwoman Manola Moslehi and the personal trainers Mattia Valli and Chiara Dainese.

“Being part of Power Talent Agency means sharing values such as transparency, trust, determination and passion. For years now, we’ve been sharing every success and new challenge with our talents, and none of this would have been possible without the increasingly stronger work relationship developed between the artists and talent managers. Our roster is made up of one-of-a-kind professionals and such uniqueness allows us to offer increasingly more original, engaging and tailor-made projects full of values to our clients, thanks to the use of credible, spontaneous, direct and captivating stories,” stated Jessica Piga, Talent Manager Director of Power Talent Agency.

The agency’s team will work in full synergy with Mediamond and its Brand On Solutions structure with the intent of offering influencer marketing projects and branded content initiatives to the market and individual brands.

Giallozafferano, the magazine designed by the most popular Italian food media brand, evolves and presents itself to the public with a new formula.

The format is entirely renewed, especially in terms of contents. The first section of the most popular Italian culinary monthly magazine will be strongly linked to Giallozafferano’s social and digital world: The brand’s most popular creators and top bloggers, each through their own style and area of expertise, will suggest tasty and original recipes each month.

Among these, Daniele Rossi, Cooker Girl, Diletta Secco and Rosy Chin, as well as many other creators of the Zenzero Talent Agency, such as 2foodfitlovers, will be the highlights of this month’s Giallozafferano issue together with the top food blogger, Luisa Orizio.

Three special and historical figures of Giallozafferano, who have always contributed to the magazine with one of a kind recipes, will also be represented throughout the issue’s pages: Aurora Cortopassi, expert in vegetarian and zero waste creations, Giovanni Castaldi, with his passion for Mediterranean cuisine and pastries, and Manuel Saraceno, with his street food recipes and secrets on bread-making and leavening.

This dynamic offer further confirms the brand’s exceptional success, thanks to the continuous expansion that allowed Giallozafferano to achieve an overall fanbase of more than 50 million people. This is an unbeatable offer for the worldwide foodlover audience who will also be able to find some dishes and ingredients in pure Giallozafferano style throughout the magazine.

THE NEW COLUMNS

Giallozafferano‘s new offer is enriched with many new columns and sections: from the “monthly theme” to the “travel” column with local dishes, products and wine, ideal for all those who love to travel and discover new food and wine cultures.

There will also be a “healthy and tasty” section devoted to a healthier cuisine and a “shopping guide” useful in selecting the right ingredients needed, from the butcher to the greengrocer and fishmonger.

Finally, a “preparing with” section, with the “preparing and freezing” and “preparing to take away” options, will also be suggested.

The “Giallo school” section will also be available with cooking shoots, bread-making techniques and much more for all those who wish to learn the best cooking strategies.

All readers will be able to discover 100 original recipes and their respective culinary preparations created for February’s festivities: from the hottest Valentine’s Day menu to the most varied Carnival sweets, or even Harlequin’s green menu dishes with thought-out vegetarian recipes, without mentioning the frangipane cream found in the pastry techniques and basics section.

THE NEW GRAPHICS

A new graphic design will accompany the contents of the magazine’s new editorial sections to facilitate reading. The final result will be characterized by a more harmonious iconography throughout the pages with suggestive illustrations and images.

The restyling will be enriched with a new logo: the chromatic saffron flower, the magazine’s emblem, is enhanced with dynamic shades characterized by purple to fuchsia and orange to yellow blends. The colours are more lively and immediately noticeable, in line with the brand’s distinctive young and digital language. The strictly purple font recalls Giallozafferano’s contemporary style, in line with the social trends.

THE GIALLOZAFFERANO COLLECTION

Another absolute novelty consists in the Giallozafferano Collection, a new monographic collection magazine dedicated to presenting recipes linked to a special theme each month. In the newsstand issue, readers will be able to discover many meat-based main courses to serve at the table, including many tasty cooking techniques.

Giallozafferano magazine’s restyling was also highly appreciated by the advertising market through a collection, edited by Mediamond, which marks a double-digit growth in this year’s first two months compared to the same period in 2022.

One month after its launch, Zenzero, the talent agency of top Italian food creators, has already raised great interest among the influencer marketing segment thanks to a roster of quality talents and to the absolutely important numbers achieved through a one of a kind, dynamic and innovative formula.

Based on the experience of Giallozafferano, the leading Italian food media brand, One Shot Agency and five top food creators of the Italian digital scene – Daniele Rossi, Cooker Girl, Diletta Secco, Rosy Chin and Luisa Orizio – Zenzero now boasts over 25 million total followers, 450 million video views and 25 million interactions each month thanks to its growing hub of creators.

Its winning formula consists in working directly with the best food talents and in relying on their creativity for projects aimed at addressing brands’ increasingly stronger need to intercept the passions, values and new languages of the Z Generation.

A first month full of initiatives
Zenzero is actively working on more than 70 new project opportunities with the brands. Moreover, the agency has been participating in the most important events of the industry, at which Zenzero’s young faces and fresh and original spirit have already raised great interest within the first few weeks.
This from UPA’s Influencer Marketing to the Digital Innovation Days, From Influence Day to the IAB Forum, and all the way up to Largo Consumo’s and WomenX impact’s “2023 Best Insignia” event. The new agency’s talents were the protagonists of these events, at which they revealed their stories, experiences and ingredients used to successfully conquer the young generations.

Next? The important partnership involving the co-founder of the Daniele Rossi Agency and the Italian Chamber of Commerce of Japan. On December 2, the Tuscan chef renowned for his modern and refined way of interpreting traditional culinary specialities will be the Executive Chef at the Gala Dinner planned in Tokyo for the association’s 50th anniversary. This one of a kind setting filled with illustrious guests and prominent personalities will allow the chef to make a unique experience in the area and to learn more about the Japanese culture by experimenting with new flavours, techniques and ingredients. The chef will share these culinary encounters in detail with the community via his social profiles.

Such high-impact initiatives demonstrate the new agency’s strength and how it’s able to enhance both the originality and distinctive positioning of each individual talent and the vastness of the food world through transversal projects – achieved also thanks to its strong partnership with Giallozafferano and to its synergy with Mediamond – which are deemed to make its various facets, popularity and lifestyles stand out.

Last night, Zenzero decided to share such vibrant beginning with “Spice Up Your Night”, an exclusive evening organised in the setting of the new Tripstillery club in the heart of Milan. The event was the first time the new agency was able to gather its numerous talents to celebrate together with brands, agencies and media centres.

Zenzero just keeps on going. Young talents, including international ones, of the food world capable of triggering a passion for cooking, even among the Z Generation – which represents an increasingly growing target of the industry – were recently added to the agency’s roster of new creators.

Among the new faces, there is Evasfoodaddiction’s Eva Andrini, a young economics and management student who conquered thousands of followers with her simplicity and passion in a very short time, and the seventeen-year-old Aisha Ben Thabet, known by all as The Avokiddo. Aisha learned how to cook through a video game, has been making her way around the kitchen since she was 5 and was a participant of Junior Masterchef.
There is also the young talent of Cooking With Bello, who went from being a dancer to a successful food creator. His passion for cooking was transmitted to him by both his mother and grandmother, a passion he combined with his technical skills to turn iconic Italian recipes into fun and ironic videos. Last but not least, there is Ivana Ester Marr, from “Studenti ai fornelli” (Students in the Kitchen), a creative, entrepreneurial talent always in search of the perfect ingredient.

This year once again, Smartworld, the leading tech information brand, is the star of Black Friday, the not-to-be-missed date for devotees of the latest trends in the world of technology: smartphones, notebooks, smart TVs, videogaming, domestic robots, virtual assistants, home automation, wearables and a host of other innovative digital products and services.

With the Smartworld guide, Black Friday is not simply the last Friday in November, but a packed series of tips and offers for all four weeks of the month: countless opportunities, special offers and discounts from the leading brands, flagged by the Smartworld team with daily updates, to help consumers take advantage of the year’s best deals and make an early start with Christmas presents.

This is a retail occasion offering brands significant visibility at a time of great interest and traffic, with solutions including domination of the “Black Friday” keyword or Total Unboxing (videos and cards on the Smartworld social profiles, native posts on the website); all with Mediamond advertising support.

That the Mondadori Group brand is a top shopping guide is confirmed by a survey conducted (in collaboration with BVA-Doxa) among 800 users aged between 15 and 44, who explore a tech brand on the web and social media at least once a year. The survey found that:

• 64% of Smartworld users, especially women and millennials, greatly appreciate the brand’s offer, attributing an outstanding quality score between 8 and 10, on a scale of 10, to its content;
• 62% of Smartworld users choose the brand to obtain detailed information before making a purchase online or in a store.

A success story that Smartworld has developed over time, to reach an audience totalling 1,650,000 followers on social channels, from Facebook, Telegram and Twitter to Instagram, YouTube and most recently TikTok, where it has immediately generated great interest.

In just a few months, Smartworld has built up a fanbase of more than 645,000 followers on the favourite platform of generation Z, establishing a distinctive positioning thanks to unboxing videos, product reviews and quick tips to help consumers make the best use of digital products and services on the market.

 In September, thanks to content covering topics of particular interest such as the launch of the new iPhone, Smartworld secured fourth place in the TikTok scoreboard of the brands with the most video views in Italy (11 million, source Comscore/Shareable).

 Smartworld is the Mondadori Group reference brand for all the latest entries in the tech world. Its website www.smartworld.it provides news, reviews, unboxing videos as well as purchasing guides with the best offers available online and in stores. On social networks, Smartworld has a total of 1,650,000 followers on TikTok, Facebook, Telegram, Twitter, Instagram, YouTube (Source, social insights, October 2022).

Grazia, the magazine edited by Silvia Grilli, presents its special edition “We love Kate” dedicated to the Princess of Wales Kate Middleton.

An extraordinary issue, available at the news-stands and on the app, that talks about how the wife of Prince William, the future heir to the British throne, has become a new icon also for Italian women and explains the history and secrets of her style that is an inspiration to many women.

“Twenty-five years after the death of Lady Di, the world has a new Princess of Wales: Kate Middleton. We had identified ourselves with Diana Spencer, with her tears, the betrayals she suffered, her new loves, her humanity, even her glamour that was a bit daring during the last years. Now we see Middleton without any of the drama that overwhelmed us when following the life of Lady D. We love the solidity she demonstrates, her devotion to a role of sovereign that will be hers. In her we see Her Majesty Elizabeth as well as Diana, a royal ambassador that performs her tasks without drama, rather with a smile that is a declaration of relaxation”, says the editor, Silvia Grilli, in her editorial. “This issue of Grazia is about Kate, about her personality and the clothes she wears in the same way as the recently departed Queen: as instruments of recognition and international diplomacy. This issue is for her because, in this age of social media, Kate has remained the last icon who still lets us dream”, concludes the editor.

Born to a family without noble roots, the Princess of Wales did not become the wife to the future King of Great Britain by chance. Her Italian biographer Federica Brunini explains in the pages of the special issue of Grazia why Kate, due to her similarity with the Queen Elizabeth II, is already considered the “rock” of the monarchy of the future.

Kate entered into the hearts of British and Italians also due her style choices: elegant, environmental, never over the top.
The look of Prince William’s wife inspires fashion, as explained in the pages of this issue of Grazia, as she has selected and reinterpreted clothing items that have become her distinctive trait and that the future Queen Consort is able to enhance, softening even the boldest looks. This issue also includes masterpieces of fine jewellery and costume jewellery inspired by the lines and colours that the Princess of Wales loves, as well as four of her iconic looks as well as secrets to a royal beauty look like hers.

The pages of Grazia also cover other members of the royal family. From “the environmentalist” King Charles III who inherited the throne from Elizabeth II, one of the worlds most well-loved sovereigns. Today many people are asking what type of monarch this man, who has little time to make himself loved by a country in crisis, will be. Then there is the different and free charm of Meghan Markle, the wife of Harry of Sussex, who has always fought, following her heart. Someone who has met her explains why she will also return to the limelight of the court.

One of Netflix’s most famous cult series is dedicated to the closely followed affairs of the royal family, The Crown, which returns on 9 November with a new season dedicated to the most difficult years of Elizabeth II’s reign. The issue also includes interviews with two of its stars. The actor Dominic West, who interprets the current English sovereign, explains to Grazia how he experienced the fragility of the prince who found his own fairy tale to be restrictive. Then the actress Olivia Williams explains to the readers of the magazine how she was transformed into Camilla Parker Bowles, the woman who fought to stay by the side of the man she loved.

This issue of Grazia also includes an article dedicated to all the actresses who have played the role of Queen Elizabeth and talk about this very difficult role: from Helen Mirren, who was the first to interpret the Queen at the cinema, winning an Oscar, to the young and dreamy version of Claire Foy, the carefree interpretation by Sarah Gadon and the more-mature version by Olivia Colman.

Icon, the Mondadori Group’s men’s fashion and lifestyle brand, launches its “Let me dream” issue, dedicated to the need for and courage to keep on dreaming.

The magazine, edited by Andrea Tenerani, has chosen ​four stars to be on the cover​ of this special issue: four stories from the world of sport, cinema and fashion, which Icon​​​ wants to use to remind its readers to never stop pursuing their dreams.

It starts with​Milanese footballer, Sandro Tonali, who achieved his childhood dreams: he wanted to be a footballer, play in Serie A, wear the​Milan jersey and win the championship. “The next goal is to cement what we did last year, which is the most difficult thing: we all have to keep focused on our dream,” he shared in an exclusive interview with Icon.

Actor Paul Wesley, who played the young Captain Kirk in the series Star Trek: Strange New Worlds last year, has become one of the most beloved faces on the small screen thanks to the global success of The Vampire Diaries​ Paul also fulfilled his dream of becoming a director.

The stars of the issue’s other two cover stories, Oleg​ ​Zagorodnii and Jon Kortajarena, are two supermodels (the former Ukrainian, the latter Spanish) who, thanks to their talent and determination, have been able to achieve their dream of becoming actors.

Among the stories in the issue is that of Italian Umberto Guidoni, the first European to board the International Space Station, who tells Icon how his dream of being an astronaut as a child came true.

The theme of dreams also acts as the common thread in the Destination Future section, where readers will find names like Ester Viola and Saturnino.

The “Let me dream” issue – whose contents will also be expanded upon and gone into in depth on Icon’s website and on the brand’s social media channels – is also a place for fashion, which has always been at the heart of the Icon story, with an exclusive feature, along with an interview with the young Milanese actor, Matteo Oscar Giuggioli.

Fashion will be celebrated with a private event, created in collaboration with Fay, in which a special feature in this issue is dedicated. An exclusive evening that will take place in Rome on 27 October, during which the new issue of Icon will be presented, with special guest actor Paul Wesley, the face of one of the covers of “Let me dream”.

The new Watches channel

This month Icon is also launching another new feature: starting this month, the website will be enhanced by the new Watches channel. The section is dedicated to watches that brings the Icon brand even closer to the key luxury sector, as well as its readers, with stories and daily insights into one of modern man’s major passions, which is also the topic of the magazine’s monthly column by watch editor, Paolo De Vecchi.

Grazia, the magazine under the editorship of Silvia Grilli, is on the newsstands with a special issue: “Fashion, design and the virtual world”, which sees Giulio Cappellini as featured guest editor.

The special edition of the magazine looks at the fusion of fashion and design and the new expressive opportunities introduced by the metaverse. A narration which, recounted through the eyes of famous designer, architect and entrepreneur, Giulio Cappellini, who recently received the Compasso d ‘oro alla carriera – the oldest and most authoritative world design award – guides Grazia readers on a journey exploring how space and the way we live it has changed, suspended between the real and the virtual world.

“I asked a great architect like Giulio Cappellini to be guest editor of this issue of Grazia, focussing on the encounter between design and fashion and exploration of creative freedom that the metaverse can offer. We have thus created this collector’s issue, where beauty becomes a life philosophy and the front cover a unique invention, “said Grazia editor, Silvia Grilli.

“It was a great pleasure and honour for me to have the chance to narrate the various facets of design for an attentive and wide audience, set against a contemporary and comprehensive view of our way of life”, Giulio Cappellini, emphasised.

The architect is also the protagonist of an exclusive interview that opens this special edition of Grazia. From his beginnings in the family business, followed by trips abroad discovering talents that today are some the most brilliant creative minds on the scene, spanning his passion for the Far East, Cappellini talks about himself and explains why today the challenge is not only to design something beautiful and useful, but to have it tell a story.

In this issue of Grazia, the guest editor also meets two names from the world of design. In the encounter with British designer Jasper Morrison who, with his simple and functional masterpieces has revolutionised design, and who in his exchange with Cappellini looks at how the new frontier is imparting lessons in sustainability, and the designer, Francesca Lanzavecchia, who explains to Cappellini how the virtual dimension will endow everyone with new freedoms.

Guiding readers over the pages of this special edition will be the voices of archistar and established talents.
These include Marc Newson, who explains to Grazia that, in the new virtual world, it will be love for beauty that makes the difference, and Rodolfo Dordoni who brings readers into his world of empathy and poetry. And also, Paola Navone, who, in the pages of the issue, explains if you want to reinvent objects and environments, you must never stop being surprised; Ronan and Erwan Bouroullec who have revolutionised design, showing us that the real strength of an object lies in its grace, and Patricia Urquiola explains to Grazia how we will be able to build spaces in which objects and technology are linked to our emotions and, not overlooking contributions from designers Guglielmo Poletti, Keiji Takeuchi, Sebastian Herkner, Panter&Tourron and Chiara Andreatti.

To enrich this special issue of Grazia, an exclusive reportage has been given over to collectible furniture pieces that combine design and fashion, created by great designers and chosen by Cappellini for their power to transform spaces.

An alliance – that between design and fashion – was also the escort underpinning the selection of the guest editor’s most iconic models of eyewear and bags, a leitmotif that continues in the fashion by Grazia pages, which has spawned a vibrant and colourful urban style in the hustle and bustle City of Milan that never sleeps – and beauty, which today is also virtual thanks to digital avatars that allow us to live unique experiences, all under the banner of freedom to dare.

The actress Coco Rebecca Edogamhe is the cover face of this special edition of Grazia and, by framing a QR code, her face will come alive, enabling readers to enter a three-dimensional reality. She has become a symbol for many young people with ethnic roots thanks to the series Summertime and she poses for Grazia in a fashion spread suspended between real and virtual worlds, like the one where her generation is trying to express its freedom.

The narrative of the encounter between fashion and design in the new issue of Grazia was enthusiastically embraced by the market and by numerous advertisers – managed by Mediamond – that opted to be part of this special issue, which can boast more than 100 pages in advertising sales.