Media

Mondadori Media distinguishes itself once more among the leading Italian publishers for its digital audience, with excellent website and social media results.

Social media results

Mondadori Media’s 100 profiles reached over 83 million followers in March and exceeded half a billion monthly video views (sources Comscore + Instagram video insights).

In Prima Comunicazione’s Top most social Italian media ranking, processed by Sensemakers, Giallozafferano conquers the first place for its video views with 113 million views. Webboh is also in the Top ten with 14 million interactions.
Excellent results for The Wom, which concluded the month of March with a record of 6 million followers and 46 million video views (sources Comscore + Instagram video insights).

Outstanding performance also for the branded contents developed in partnership with Mediamond. In the paid partnership ranking of Prima Comunicazione and Comscore, Giallozafferano is first on Instagram with 45 thousand actions taken on a series of reels implemented together with Cooking with Bello, Luisa Orizio and Evasfood Addiction, all top food creators of Giallozafferano and the Zenzero Talent Agency. Excellent performance also for the branded campaigns implemented in March by Mypersonaltrainer, Webboh, which reached 18 thousand actions at the Webboh Awards, and The Wom with nearly 16 thousand actions.

“We’re very satisfied of the great numbers achieved in terms of audience and interactions, further confirming the strength of the strategic decisions taken,” stated Andrea Santagata, General Manager of Mondadori Media. “Our recipe is based on the quality of the brands and contents, but also on a focus towards the new generations, by increasingly focussing on new talents and creators through both the foundation of new companies, such as The Wom and Zenzero, and acquisitions, such as Webboh and the Power Talent Agency,” concluded Santagata.

Web ranking

Mondadori Media on the podium of Audiweb’s ranking of Italian publishers with 27 million unique users, an 8% increase compared to the previous year, and a reach equal to 61% of the market (Total digital audience, February 2023).

Giallozafferano is once again Italians’ first choice in the Kitchen with 18 million unique users and a 57% reach in the Food & Cooking segment. Mypersonaltrainer and The Wom, leaders in their categories, also stand out with respectively 13 million and 8,6 million unique viewers.
Historical results for Tv Sorrisi e Canzoni, which reaches 5,5 million unique users and an amazing growth of +43% compared to the same month last year, also thanks to the success of the special initiatives implemented at the Sanremo Festival of 2023. Excellent performance also for Webboh, the first community entirely devoted to GenZ and which reached 3 million unique viewers in its first Audioweb ranking, thus confirming the brand’s ability to reach its elective target even beyond the social media channels.

This year, TV Sorrisi e Canzoni, a reference point brand in the entertainment world, is once again participating in the FuoriSalone with a special meeting with an exceptional artist.

The Sorrisi initiative will be held on Sunday 23 April in the Aula Magna of the University of Milan in collaboration with the exhibition-event “Design Re-Evolution” by Interni, and will allow the public to meet one of the most appreciated singer-songwriters of the Italian music scene: Diodato.

Diodato – one of the most beloved Italian singer-songwriter and among the most awarded artists in the history of Italian music, with four studio albums – will be a guest of Aldo Vitali, director of the magazine Tv Sorrisi e Canzoni, for an unmissable encounter – through both music and words – during which the artist will be awarded with a Telegatto, the prestigious award given to the most important personalities in the entertainment world.

Diodato – who has just released his fourth album “Così speciale” – will perform with a special showcase for visitors attending the event scheduled at 18:00 (free admission subject to availability).

Zenzero, the best Italian food creators’ talent agency continues to grow. With a fanbase of more than 50 million people, 13 million average video views each month and more than 100 registrations in 2023, it has proven its distinctive, dynamic and innovative positioning, establishing itself in the creator economy market in just six months.

New talents for the Zenzero team

Among the new additions is the top creator, Andriana Kulchytska. A Ukrainian by birth, living in Italy since 2020, Andriana is a smash hit on social networks with her fast-paced videos, her original style, her simple and fast recipes that are “both fit and fat” and her tongue-in-cheek and playful style of presentation.
Together with her, 3 other new creators have joined Zenzero. They are young talents from the food world, who are establishing themselves more and more quickly and boast important levels of engagement.
From Dany Resconi, a young chef and personal trainer, who reinterprets traditional dishes in a modern way to a salsa beat, to Ilaria Busato, known as La Dispensa Vegana (The Vegan Pantry), a food creator who makes simple and fast plant-based recipes that suit the hectic everyday life. Finally, there’s Mattiastable who, with his limitless cuisine, explores and discusses the culinary traditions of the whole world, while also creating opportunities for international branded content formats.

Giallozafferano and Zenzero strengthen their ties with innovative projects and new collaborations

There’s also great news for special and branded projects. In the coming months, Giallozafferano, in collaboration with Zenzero, will propose innovative formats and content, real experiences to share with its community, which go beyond the social media dimension.

In spring, Diletta Secco will be the star of Diletta in Paris, a culinary journey at Le Cordon Bleu Paris cooking school. It’s a comprehensive show on the talent and Giallozafferano social channels told through a daily diary with food, fashion, beauty and lifestyle content.

There’s also international projects for Cooker Girl who will be at a Michelin-star restaurant in New York in the summer. A life experience in the most multicultural capital in the world, a professional journey during which she will also have the opportunity to collaborate with international creators.

Finally, in July, Giallozafferano will be the main partner of the Giffoni Food Show and will announce the schedule together with Zenzero and many top food creators, including Daniele Rossi, Rossella Maraio, Eva Andrini from “Eva’s Food Addiction”, with meetings, cooking workshops, and cooking shows aimed at Gen Z teens.

The link between the number 1 food media brand in Italy and the Food Agency is also being strengthened thanks to the new role of Sebastian Fitarau, a former Zenzero talent, who has become Resident Chef Creator of Giallozafferano.

With these initiatives Giallozafferano and Zenzero strengthen the point of contact between an extraordinary hub of food creators and brands, thanks to a complete and increasingly distinctive offer of communication proposals and special projects, created together with Mediamond.

The Mondadori Group has announced that, following a truly unique 55-year career with Tv Sorrisi e Canzoni, Rosanna Mani has decided to turn a new page in her life and spend more time with the people dearest to her.

The publisher affectionately thanks Rosanna Mani for the great passion, inexhaustible energy and extraordinary talent with which she played a key role in the rise to success of the country’s number one show business magazine.

From her beginnings on 1 July 1968 as editor-in-chief and then co-director of the magazine for 25 years to her responsibility for all the publication’s relationships in show business, during her highly successful career Rosanna Mani became an irreplaceable contact person for all the most prominent personalities in the worlds of film, television and music, with whom she built unique relationships of esteem and friendship.

A phenomenal creator of unforgettable magazine covers and musical and television events, Rosanna Mani is responsible for the 1971 creation of the Telegatti, the “stars’ favourite award”, which has played an essential role in the history of show business in Italy.

Giffoni and Giallozafferano, a partnership that tells of excellence and talent. In fact, the Giffoni Food Show will partner with the no.1 food brand in Italy for the second year running, in a collaboration that promises to be stronger than ever.

After last year’s resounding success, this year the project is enriched, renewed, and grows in terms of content and shared values.

The goal is the same one as last year: to accompany the festival’s young jurors, together with their parents, visitors or those merely curious about food, on a conscious quest to learn about healthy but above all sustainable, food-waste-reducing cuisine, all free of charge.

The story is told by first-rate storytellers, such as food influencers, star chefs, master pastry chefs and pizza chefs of national and international stature, through a schedule of initiatives powered by Giallozafferano.

And this year, one new feature will be the presence of some of the food creators from Zenzero, the talent agency inspired by the experience of Giallozafferano, which brings together the best food creators on the Italian digital scene. A unique agency with a roster that racks up, to date, a total of more than 20 million followers, 200 million video views and more than 10 million interactions per month.  The protagonists of the Giffoni Food Show will include prestigious food talents such as: Daniele Rossi, the Tuscan chef whose cuisine is modern and sophisticated but has its roots in local traditions; Cooker Girl, the girl with the “red apron”, a passion for cooking and a desire to experiment; Diletta Secco, a stylish, cheerful and spontaneous storyteller, always attentive to the environment and healthy eating. The Zenzero roster also includes many outstanding talents with a gift for igniting the passion for cooking in all generations of Italians on all platforms. A kaleidoscope of languages, flavours, styles, traditions and innovation that has already won over millions of followers, a loyal audience of cooking enthusiasts and gastronauts always on the lookout for new ideas and flavors in the kitchen.

The first edition of Giffoni Food Show last year was met with great acclaim and enthusiastic participation by children and their families. More than 30 professionals including chefs, food bloggers, master pizza makers and master pastry chefs took part in the format, bringing to life moments of food education and cooking performances. The protagonists of the evenings were the grand masters of the Accademia Nazionale Pizza Doc, the AMPI (Association of Italian Master Pastry Chefs) who presented the “GiffonDOro” dessert created exclusively for the Giffoni Film Festival. The partners in the food section included Accademia Nazionale Pizza Doc, Terra Orti, Accademia Maestri Pasticceri Italiani, Sacar Forni and La Sciccheria Gourmet.

Last year’s event was a new opportunity for the crowds in attendance, who represented a society that is increasingly aware of and interested in food sustainability issues. Giallozafferano played a leading role in last year’s busy event, with the creators and faces of the brand creating a compelling narrative.

For 2023, the partnership is renewed and strengthened with new content and new ideas. Explaining the taste and pleasure of healthy cooking to kids, is the ambitious mission of Giffoni and Giallozafferano, as they join forces to tell the story of excellence and talents in the world of food.

Focus Junior Days is the new educational, entertaining, interactive project-event with hands-on experimenting organised by Il Centro in Arese, which will include interesting and attention-grabbing science laboratories and creative activities for children and families. The events will take place over 8 week-ends between March and November 2023.

This intense and unmissable schedule of free events will cover exciting topics such as astronomy, sustainability, nutrition, history, palaeontology and chemistry. The events are organised with the collaboration of Focus Junior, the main Mondadori Group brand in the kids segment. The activities are for children aged between 6 and 13, with the aim of making them interested in science, technology, sustainability and current affairs by stimulating them to interact.

A project partner is Iper La grande i, one of the most important actors in large-scale retail trading in Italy, which will offer a free snack to all children participating in the activities.

“Astronaut apprentices”, “Save the Blue Planet”, “Eating makes you healthy”, “A stroll in history”, “Health champions”, “Climate change”, “A day in the Jurassic age”, “We all love chemistry” are the 8 names of the 8 Focus Junior Days, which include educational activities, in some cases also jointly with local schools.

Children who take part in at least 5 of the 8 scheduled events will receive the Focus Junior scientific passport and a surprise at the end of the programme. Each event lasts 45 minutes and there will be sessions at different times: 10.30 – 11.30 – 14.30 – 15.30 – 16.30 – 17.30.

The first event, scheduled for Saturday 25 and Sunday 26 March in the Events Area on the 1^st floor, is “Astronaut apprentices” and the topic is astronomy. For information on the activities and to take part in the programme, simply book, free of charge, in the shopping mall’s website centroilcentro.it.

Focus Junior Days: the programme

Saturday 25 and Sunday 26 March
“Astronaut apprentices”

Spectacular experiments to understand why Mercury is covered in craters, what gases can be found in the infernal atmosphere of Venus and why Mars is red, what the rings of Saturn are made of, what the storms of Jupiter are, how cold Neptune and Pluto can be. Children will be able to discover the age, structure and temperature of the Sun, defeat gravity and travel in space, understand that a black hole is not a hole… and it is not actually black. They will amuse themselves calculating the weight and age of human beings on different planets, according to the duration of a planetary year.

Friday 21 and Saturday 22 April
“Save the Blue Planet” under the patronage of Earth Day Italia
On Earth Day (22 April), the topic will be pure sustainability. Reduce, reuse, recycle… waste: from a huge problem to an enormous opportunity. Water is life: we are all united against pollution and plastic in the seas, to protect our Blue Planet and save the living beings on it. Through experiments and activities, children will be able to observe the physical and chemical properties of the H₂O molecule, understand how much water there is on the surface of the planet, discover the percentage of water on the Earth that can be used for various purposes, understand the water footprint, see the effects of water pollution on the environment and ecosystems, learn what “plastic islands” and microplastics are, activate a hydroelectric turbine and transform the kinetic energy of waterfalls and tides into electricity.

Friday 19 and Saturday 20 May
“Eating makes you healthy”, with the collaboration of Iper La grande i
Learn in an entertaining manner how food is turned into energy, what nutrition groups are and the nutritional properties of each food. The food pyramid: how it is composed and how to “read” it, the social and cultural value of food. Who invented the most famous foods such as pizza, spaghetti and ice cream. How our metabolism works and how to read food labels and restaurant menus to discover calories.

Saturday 17 and Sunday 18 June
“A stroll in history”
A journey through the inventions and discoveries that made “history”. Learn about the pharaohs, the fascinating hieroglyphic writing system, ancient Egyptian excellence such as the sun dial, the water hourglass, medicine and astronomy, the mummification process. The legacy of ancient Greek thinking, from philosophy to the Olympic Games, the importance of democratic assemblies in ancient Athens. Children will be able to understand how useful are zero (a revolutionary invention from the Arab world) and a compass, used by Chinese sailors over 4000 years ago. They will also learn about the origins of chemistry through fascinating alchemy experiments.

Saturday 15 and Sunday 16 July
“Health champions”
Practising sport has always been linked to personal growth, intended as physical and intellectual development: “mens sana in corpore sano” [Latin for “a healthy mind in a healthy body”]. Children will discover that there is a positive correlation between health and exercising regularly, learn the difference between physical exercise, practising sport and physical fitness, how physical exercise shapes the body, makes it more agile and protects it.

Saturday 30 September and Sunday 1 October
“Climate change” under the patronage of Earth Day Italia
The topics addressed will be energy and environmental sustainability… on a mission to save the planet! From fossil fuels to global warming, from greenhouse gases to sustainable sources. Children will be able to simulate rising seas, discover how energy is produced, learn about carbon dioxide and its effects on climate, the sustainable alternatives for our future and for our beautiful planet, imagine a future of cars powered by hydrogen and solar power.

Saturday 28 and Sunday 29 October
“A day in the Jurassic age”
The creatures that all children love: dinosaurs. A journey to discover the “terrible lizards” that ruled the world, learning about their features and surprising characteristics, debunking widespread misconceptions, understanding the mechanisms underlying evolution and the new frontiers of palaeontology.
Children will be able to discover what the Earth was like millions of years ago, why dinosaurs were enormous and the main features of carnivores and herbivores, the real reason dinosaurs became extinct and how fossils are extracted after being trapped in rocks for thousands of years.

Friday 24 and Saturday 25 November
“We all love chemistry”
An entertaining journey in the miniature world of atoms and molecules, through phase transitions to incredible chemical reactions. Children will perform experiments to learn all matter is made of atoms and molecules. They will learn to recognise the three states of matter and what happens if the temperature changes, and that there are immobile atoms, moving atoms and crazy atoms in gases, liquids or solids. Children will discover about amazing sublimation, what happens if the substances in granny’s cupboard are mixed, the difference between simple mixtures and chemical reactions and how to perform the most incredible reactions without “explosions”.

Fun, surprises and experiences are the three ingredients of the new project of Il centro in Arese, which further confirm its vocation and its closeness to customers, to provide entertaining and care-free moments with friends and family.
All the information is available on centroilcentro.it.

Who do GenZ idolise? Webboh, the reference point website for Generation Z, asked its community for the fourth edition of “Webboh Awards“. The awards – created by Webboh – have recorded growing success in recent years, crediting themselves as the “Oscars” of the best Italian creators.

The voting – which took place from February 20 until March 5 – celebrated the talent and qualities of many tiktokers, youtubers and influencers who have distinguished themselves in the last year on Instagram, TikTok, YouTube and Twitch.

In the competition were more than 150 candidates, divided into 16 categories which the Webboh community gave their opinions on, achieving incredible results with almost 5 million votes on the site.

The awards

Best TikTok creator e Best comedy creator

Winner of two categories is Mattia Stanga, in first place both as Best TikTok Creator of the year and as Best Creator Comedy. 25 years old, born in the province of Brescia, he is undoubtedly one of the pillars of the new wave of creators on TikTok, thanks to the success of his “POV” videos (acronym for “point of view”).

Top creator

The Italian digital par excellence entrepreneur could not fail to triumph. Chiara Ferragni – with over 35 million followers on Instagram and TikTok – debuted in 2009 with the blog “The Blonde Salad”, strengthening her brand year after year and becoming an international style icon and among the most influential women in the world.

Best youtuber

With a podcast and YouTube channel with 800,000 subscribers, Elisa True Crime – stage name of Elisa De Marco – is among the rising phenomena of the network.

Best fashion creator

Elisa Maino won the iconic Webboh statuette as Best Fashion Creator. With almost 6 million followers on TikTok, Elisa has gained great popularity thanks to her style and her ability to launch trends.

Best teen idol – female

With more than 2 million followers on social media, the award goes to Nicky Passarella. Half Italian and half Dutch, 22-year-old Nicky with her unmistakable freckles and bright smile, has conquered the web in a very short period of time.

Best teen idole – male

After making himself known on TV, Davide Vavalà has gained great popularity on social media that he uses to talk about his daily life and his passions.

Best beauty creator

Arianna Stella, otherwise known as Arienne MakeUp, is among the revelations of the Italian beauty community. She’s a make-up artist with over 3 million followers who talks about makeup and beauty, giving curious tutorials and showing extravagant looks.

Best food creator

Cooker Girl, also known as Aurora Cavallo, is among the top creators of Giallozafferano and co-founder of the talent agency Zenzero. On her journey on social media she intertwines her passion for traditional Italian cuisine with the innovation of modern techniques.

Revelation of the year

Leo Bonni, “Bonni Nazionale”, is among the latest discoveries of the comedy world of TikTok. Born in 2006, he began making videos at the age of 13, gaining over 1.2 million followers with the ironic story of his life as a teenager.

Best value

For the first time at the Webboh Awards, Best Value Award celebrates the talents that spread value messages on social media aimed at GenZ.  In 1st place is Pietro Morello: a 24-year-old from Turin, he uses social media to convey messages of humanity, solidarity and brotherhood, also thanks to the magic of music, his first passion.

Out of drama

Winning the category Out of Drama – and standing out without looking for hype with drama or dissing – is Ace, tiktoker and youtuber with over 4 million followers: he is 19 years old and stands out on social media for his supportive content and for reflecting, with contests and challenges, on the value of money and saving.

Best meme

The meme par excellence of recent times? The expression of doubt of Ivano Monzani, category winner of Best Meme: he has been made a celebrity by his reactions to the songs of Italian rappers.

Drama legend

Class of 2001, Lady Giorgia has been able to attract the attention of the network with her TV series adventures. Always blunt, Lady Giorgia has been able to dominate drama with her frank and sincere manner.

Best streamer

Ten years after landing on social media, Riccardo Dose, 28 years old from Pordenone, shows no sign of giving way. “Si nasce, si cresce, si Dose” is the motto of the creator, on hand at all times and ready to innovate on every platform.

Couple of the year

On social media they are the Space Family, in real life Valentino Bisegna and Sara Di Sturco. Martino’s parents, expecting their second child, the two creators talk about family life on both their personal and couple socials, always in the name of good humour.

L’evento

The award ceremony of the fourth edition of the Webboh Awards, which took place for the first time live, was hosted by Jody Cecchetto and Alessia Lanza, who were joined by more than 350 guests.

In addition to the participants there were also three special “presenters”: the “chocolate king” Ernst Knam, who crowned Cooker Girl as winner of the category Best Food Creator; the TV presenter Barbara d’Urso, always at the side of young talents, who presented the award to Leo Bonni, winner of the category Revelation of the year; Benedetta De Luca – recently celebrated as one of the five most influential Italian women of 2022 – who captured attention with a speech focused on the values of diversity and inclusion, rewarding Pietro Morello with the recognition of Best Value.

An extra surprise on the Webboh stage was an appearance by Rosa Chemical, who during the evening performed the song “Made in Italy” which he sang for the first time during the 73^rd edition of the Sanremo Festival

The event was broadcast live on the Webboh, Instagram and TikTok social platforms. The live, the Stories, the posts and the short videos of the brand and the creators present have achieved really important results in terms of reach: in total the contents related to the “Webboh Awards” have reached 35 million people.

I partner

The “Webboh Awards 2023” project has been embraced by important Italian brands, who actively participated in the event: the awardfor the Best Comedy Creator category was offered – also thanks to the commercial support of Mediamond – by Crodino, who also set up the open bar for the evening guests where a social pre-show was set with the 3 TikTok faces of Webboh. Phobia Archive, a project of Vision of Super, in collaboration with Webboh and 3 creators will create a series of video interviews for the launch of the new streetwear collection and for the occasion has created a celebratory sweatshirt in co-branding with Webboh for the winners of the awards. Finally, Pink Sugar presented the preview of the Lollipink fragrance through a branded flower wall, bringing to life the experience of the new gourmand fruity floral fragrance.

The participation of brand partners in the Awards confirmed Webboh as a reference point for communication to the under 25s, thanks to its ability to “translate” the native language of the target audience, enhancing and influencing the consumption trends of youngsters, allowing customers and investors to convey the message directly, naturally and without artificiality not only on social platforms but also through the live experience during the event.

The complete ranking of the Webboh Awards 2023

1. Top Creator: 1^st place Chiara Ferragni; 2^nd place Elisa True Crime; 3^rd place Mattia Stanga
2. Best TikTok Creator: 1^st place Mattia Stanga; 2^nd place Federica Scagnetti; 3^rd place Alessia Lanza
3. Best YouTuber: 1^st place Elisa True Crime; 2^nd place Gianmarco Zagato; 3^rd place Space Family
4. Best Streamer: 1^st place Riccardo Dose; 2^nd place Il Masseo; 3^rd place Jody Cecchetto
5. Best Creator Comedy: 1^st place Mattia Stanga; 2^nd place Dany Cabras; 3^rd place Chaimaa Cherbal
6. Best Fashion Creator: 1^st place Elisa Maino; 2^nd place Federica Scagnetti; 3^rd place Greta Santarelli
7. Best Teen Idol – Male: 1^st place Davide Vavalà; 2^nd place Matteo Robert; 3^rd place Valerio Mazzei
8. Best Teen Idol – Female: 1^st place Nicky Passarella; 2^nd place Gaia Bianchi; 3^rd place Valeria Vedovatti
9. Best Beauty Creator: 1^st place Arienne MakeUp; 2^nd place Salacca; 3^rd place Beatrice Gherardini
10. Best Food Creator: 1^st place Cooker Girl; 2^nd place Diletta Secco; 3^rd place Benedetta Rossi
11. Revelation Of The Year: 1^st place Leo Bonni; 2^nd place Sasy Cacciatore; 3^rd place Camilla De Pandis
12. Best Value: 1^st place Pietro Morello; 2^nd place Carlotta Fiasella; 3^rd place Momo and Raissa
13. Drama Legend: 1^st place Lady Giorgia; 2^nd place Very and Sasy; 3^rd place Gaia Bianchi
14. Out Of Drama: 1^st place Ace; 2^nd place Vincenzo Schettini; 3^rd place Giovanni Arena
15. Couple Of The Year: 1^st place Space Family; 2^nd place Sofia Crisafulli and Agostino Catanzariti; 3^rd place MamboLosco and Giulia Ottorini
16. Best Meme: 1^st place Ivano Monzani; 2^nd place “Un aperitif” by Elena Giordano and Elvira; 3^rd place “Cosa indossa Ludovica” by Monelli Kids

Starting today, Alfonso Signorini, one of the most popular personalities in show business and TV, embarks on a new venture with the Mondadori Group to develop a talent agency dedicated to entertainment. A project where Signorini will capitalize fully on the wealth of know-how and unique skills built throughout his career.
Signorini will maintain an ongoing commitment to Chi, becoming its Managing Editor from the next issue.

“I embark on this new professional endeavour with great enthusiasm and motivation. I thank the Mondadori Group for this opportunity and for the trust it has always shown in me. To Chi, now part of my DNA and something that is deeply ingrained in me, I will continue to dedicate my fullest energies. The partnership with Massimo Borgnis, more than a decade of fruitful collaboration, will allow the magazine to continue on its path of evolution and success”, said Alfonso Signorini.

“We are proud to entrust Alfonso Signorini, a landmark in Italian entertainment, with a challenge that will see him involved in the creation and development of a Group talent agency, where he will be able to put his vast knowledge of the world of entertainment to good use, tackling a managerial role”, said Carlo Mandelli, Managing director of Mondadori Media.

Signorini, 58, from Milan, a graduate in medieval philology from the Catholic University of Milan, began his professional activity as a humanities teacher. Boasting long-standing experience in the world of journalism, Signorini is today a TV host, author and writer: a strong aficionado of classical music and opera director, he has published numerous books with Mondadori dedicated to the lives of great composers and personalities from the world of music, entertainment and fashion.

Massimo Borgnis will concurrently take on the position of Editor-in-Chief of Chi.
Borgnis, 62, born in Milan, after studying at the International School of Milan, began his career in journalism as a sports reporter specializing in American football and US sports. In 1988, he joined the editorial staff of Gente, working there for 19 years, and covering increasing responsibilities until becoming central chief editor; a role he also held from 2007 at the weekly Tv Sorrisi e Canzoni, before being appointed deputy executive editor-in-chief of Chi in 2009.

Over the past year, Chi has recorded excellent results: the good newsstand performance combines with the steady growth in audience on social media, where Italy’s most widely read people magazine with 1.3 million monthly readers, reaches nearly 1 million total followers on Instagram and Facebook.

Chiara Ferragni – alongside Amadeus and Gianni Morandi at the Festival of Sanremo – was awarded the Telegatto, the most popular recognition among artists, by Tv Sorrisi e Canzoni.

Aldo Vitali, director of the point of reference brand for all fans of the entertainment world, handed out the award to the co-host of the 73^rd edition of the Italian Song Festival “for her extraordinary first performance at the Festival of Sanremo and, in particular, for her constant involvement in causes aimed at making civil society better” stated Aldo Vitali.

Chiara Ferragni, who will return on the Ariston’s stage at the Festival’s finals, was unable to conceal her emotions upon receiving the award and said: «I dedicate this Telegatto to my family and team. To my family for various reasons, to my team because I’m here thanks to the work we do together. I’m proud of what brought us to this stage. The Telegatto is an icon, and I’m delighted to have received one… Now, I’m no longer the only one of the family not to have one.”

The Telegatto – a sustainable work of art made in the 70s by the artists of Cracking Art for Tv Sorrisi e Canzoni – was delivered by Sorrisi’s staff at the Royal Hotel of Sanremo, where its director, Aldo Vitali, satisfies all of the Festival’s fans with exclusive contents on the magazine, website and social networks.

Photo credits for the Telegatto of Tv Sorrisi e Canzoni awarded to Chiara Ferragni: ©Iwan Palombi

The super exclusive party organised by Tv Sorrisi e Canzoni, together with the cast and artists of the Sanremo Festival, to kick off the most awaited week of the world of music and Italian television was a great hit.

Over 300 guests crowed the parterre of the Royal Hotel of Sanremo to celebrate a great event full of emotions, music and entertainment with Sorrisi: among those present, the Festival’s cast and competing singers – Ariete, Articolo 31, Colapesce Dimartino, Colla Zio, Coma_Cose, Elodie, Gianluca Grignani, gIANMARIA, Lazza, LDA, Leo Gassmann, Levante, Madame, Mara Sattei, Modà, Mr. Rain, Paola & Chiara, Rosa Chemical, Sethu, Shari, Tananai, Will – and many other exceptional personalities, such as Serena Bortone, Ernst and Frau Knam, Alberto Matano, Samuel Peron, Giulia Salemi.
The evening’s special guest, Maurizio Lastrico, an actor and comedian of Zelig, entertained all those present with a fun and much applauded performance dedicated to Sorrisi’s public.

The evening, which also marked Sorrisi‘s great return and presence in Sanremo, was preceded by a special moment during which Sorrisi awarded the Telegatto to one of the most undisputed protagonists of this year’s edition of the event.

Gianni Morandi, host of the 73^rd edition of the Italian Song Festival together with Amadeus, received the award fromTv Sorrisi e Canzoni’s Director, Aldo Vitali, in Sorrisi’s newsroom to celebrate a special anniversary: 60 years since the release of his famous song Fatti mandare dalla mamma a prendere il latte, a timeless success of this ageless boy of Italian music.

Tv Sorrisi e Canzoni‘s week in Sanremo will continue from Sorrisi‘s newsroom, at the Royal Hotel, from where its director, Aldo Vitali, will fascinate all the Festival’s fans with exclusive contents on the magazine, website and social networks.
It all starts with a special good morning together with the competing singers and moves on to an evening Aperitif appointment with the director to discuss the Festival’s performances and set list together with personalities from the world of television and entertainment.

Webboh, which spoke on its social channels of the feelings and emotions of those present, is also among the event’s partners. As of Tuesday, Webboh will be present at Tv Sorrisi e Canzoni’s heardquarters, in the Webboh Room area set up to conduct all interviews with the Festival’s GenZ. The event will also be represented through TikTok videos, while a daily account with Will and a daily column with LDA will be published on Instagram.

The three special issues TV Sorrisi e Canzoni has dedicated to the Festival are another unmissable MUST. Following last week’s release with the iconic cover portraying all the singers together with Amadeus and Gianni Morandi, and containing an exclusive of the lyrics of the Festival’s songs, a new issue depicting the hosts Amadeus and Gianni Morandi together with their co-hosts Chiara Ferragni, Francesca Fagnani, Paola Egonu and Chiara Francini will be released tomorrow. While on Monday, February 13th, readers will instead be able to enjoy the cover of Sorrisi portraying Sanremo’s first three finalists, exclusively shot in the middle of the night and in the magazine’s newsroom immediately following the announcement, as well as a reportage of the event with intriguing revelations and interesting unpublished backstage stories.

A huge thank you to United Music, the opening party’s official music partner and supplier; DR Automobiles, who will accompany Sorrisi from Milan to Sanremo, allowing readers to admire the beauty of the Ligurian cities crossed, and Caffè Motta, who will offer relaxing moments to the editorial staff and guests for the entire duration of the Festival.

Here’s the video of Tv Sorrisi e Canzoni’s opening party in Sanremo: https://www.instagram.com/reel/CoUPpUFokRR/?igshid=MDJmNzVkMjY%3D