Media

Zenzero is here: the best italian food creators’talent agency

Giallozafferano, One Shot Agency and five top creators founded the new agency, or one of a kind reality specialised in the food sector with more than 20 million followers.

A hint of Zenzero, the talent agency of the top food creators of the Italian digital scene, has landed in the world of communications.

This one of a kind reality came to life thanks to the founding fathers of Giallozafferano’s workforce – a leading Italian media food brand behind this initiative; practically the result of One Shot Agency’s experience in social communications combined with the creativity, talent and success of five of the most renowned Italian food creators.

Giallozafferano – already renowned with 50 million followers in Italy and abroad – was the first editorial brand to actively work with young food creators and talents, well before the new market trends. Such relationship grew over time and is now consolidated thanks to the new top five creators selected to “co-create” the project. Zenzero Talent Agency.

A significant change of approach to the marketing influencer setting, where the creators are for the first time allowed not only to establish a commercial relationship with an agency, but to actively take part in its development as founding fathers.

The new agency, specialised in the food industry, boasts Daniele Rossi, the Tuscan chef with modern and refined culinary skills linked to local traditions, Cookergirl, the “red apron” girl with a passion for cooking and experimenting, Diletta Secco, the refined, cheerful and spontaneous storyteller always attentive to the environment and healthy eating, Rosy Chin, the chef and entrepreneur who blends traditions with innovations and Luisa Orizio, Giallozafferano’s number one food blogger, among its co-founders.

 

The Agency’s offer

Zenzero exclusively manages 20 exceptional talents: not only the co-founding creators themselves, but also some of the most renowned and original culinary talents, as well as several emerging figures of growing relevance in the field at different levels of engagement.

 

The new food agency is the point of contact of an extraordinary hub of creators – relying on a total of 20 million followers, 200 million video views and beyond 10 million interactions a month. The brand has a dual work objective, working on the growth of its talents to enhance their distinctive positioning on one hand and interpreting the needs of businesses to build communication strategies with effective languages bound to also reach the new generations on the other.

Zenzero will become a new point of reference for the food industry, also thanks to its name which is closely linked to GialloZafferano‘s. Zenzero, or ginger, is a fresh and original ingredient that is much appreciated by those who love to experiment in the kitchen or to add a crisp and natural touch to their preparations, just like the Agency’s soul.

 

Alessandra Rigolio, a young manager with much experience in the media and already Mondadori’s Marketing Director, will lead Zenzero as its CEO, and Gabriele Colasanto, Mondadori Media’s Food Department Manager as its president. The two will be assisted by Luigi D’Alterio, Sales Director of both Zenzero and Hej, and Nicole Cavallo, the Head Talent Manager who will combine marketing and creative management strategies for the customised projects of each talent.

“We are proud to launch a one of a kind and innovative reality such as Zenzero, and to take one more step towards the continuous strategy of evolution that has always distinguished Giallozafferano. In recent years, our brand has always focused on the social media channels and creators, considering them both as essential elements of its success strategy, in particular on Instagram and Tik Tok. With Zenzero, we’ll be able to provide our partners with both a new media solution and creators capable of satisfying their needs with projects bound to generate real value. Our trump card is the relationship we build with our talents: we work with them at every step of the way, invest in their growth and always provide the market with contents that are in line with the new trends and languages,” stated Alessandra Rigoglio, Zenzero’s CEO.

This turnkey offer and one of a kind strategy, consisting of many tricks of the communications world, along with the know-how of a partner such as One Shot Agency, an Italian agency operating in digital management and communications for years, will be supervised by the team’s account manager Daniele Tozzi.

“As far as our group is concerned, Zenzero consolidates our experience in the management of talents and represents a new ambitious and specialised challenge bound to become a point of reference for the marketing influencer strategies of the food sector. The focal point lying in its ability to manage and develop creators of undisputed talent and who have a unique way of influencing the market,” stated Matteo Maffucci, co-founder of One Shot Agency. “Together with Zenzero, we studied a formula intended to transform these projects into a brand experience through a story adapted to the brands and services of the food industry and to their values, talents and social audience.”

Zenzero’s creators

In addition to the five founders, Zenzero already has many creators and talents, among which: Chef Nerone, a young cook from the Campania region who combines his love for his land with spontaneity and improvisations: 2foodfitlovers, a social media couple with a passion for fitness and good food; Foodqood, third cooking tiktoker worldwide; Rossella pane e cioccolato, renowned for her exquisite contents; Valeria Ciccotti, of Vale cucina e fantasia, with her creative and simple recipes; Fernanda Michela Nicotra, of Il caldo sapore del sud, a native of Catania who loves traditional dishes and more; Monica Pannacci, of Ricette del cuore, promoter of simple, instinctive and zero waste type of cooking; Gessica Runcio, of Le ricette di Gessica, who alternates precious traditional family recipes to quick and easy to make dishes for all; Sebastian Fitarau, a refined chef with creative, light and tasty suggestions; Nonna Nella, the most social Italian grandma who conquered TikTok and the heart of food lovers; Cuori Veggie, with a simple and quick veggie-based cuisine; Aurora Cortopassi, Giovanni Castaldi and Manuel Saraceno,Giallozafferano‘s three renowned faces. These talents are capable of igniting a passion for cooking among all Italian generations, by covering all tastes and languages across the platforms.

Zenzero’s seat will soon be inaugurated in Milan, right next to Giallozafferano’s: a creative hub in the city centre with spaces entirely devoted to the production of food creator projects, recording studios, sets and equipped kitchens, but also a place for organising events.

Zenzero will have a special team to support the talents in the design and implementation of their projects. The go to the market section will be launched thanks to Mediamond’s expertise and to its Brand on Solutions structure, to ensure the implementation of brand initiatives, contents and influencing.

 

 

The Wom conquers the leadership of women magazines with 8 million individual users and over 5 million fans on the social networks

The first event that brought together The Wom’s entire creative team will be held in Milan.

The 100% inclusive brand's offer is enriched with a new vertical channel: The Wom Horoscope

The Wom, Mondadori Media’s 100% inclusive digital media Brand, becomes a leader in the women’s segment with 8 million individual users and over 5 million fans on the social networks just under a year of its launch (source: Audiweb, July 2022).

With a primarily social and 100% inclusive nature, The Wom is present on Instagram, TikTok, Facebook and WWB with a main profile and thematic vertical channels. Such transversal offer has led the Mondadori Media brand to become a point of reference for the new generations, thanks to its ability to relate the interests of both the millennial and Z generations.

The brand enhances individual uniqueness through contents by sharing the values, experiences, emotions and sensations of an ever increasing number of people by overcoming stereotypes and taboos.

“We are very happy with these results: The Wom made its way up the web and social rankings and become a point of reference for the new generations of women in just 8 months. For us, The Wom means the pursuit of happiness and our content proposal is refreshed daily, thanks to the constant exchanges of ideas and emotions of all those involved in the project – from the creators and editors, to the very strong community that developed around the brand – and who share our values, beyond all labels,” stated Daniela Cerrato, Mondadori Media’s Mass Market Brand Manager.

The offer is now expanding by adding The Wom Horoscope, full of astrological contents and articles so as to meet the needs of the new generations’ increasingly more evident passion, to The Wom Beauty, The Wom Fashion, The Wom Healthy, The Wom Life and The Wom Travel.

The website contains a special area devoted to daily horoscopes illustrated with The Wom’s unmistakable stylistic code and in-depth insight on the characteristics of each sign.
The Instagram profile provides daily inspirations and curiosities in a fun and ironic key: infographics, memes, astro stories and astro reels related to the zodiac signs, but also fashion, beauty, health and lifestyle forecasts developed together with the creator Luigi Torres Cerciello, insta-astrologist and author just acquired by The Wom. Viral contents are presented in the language of digital natives and are able to reach over 700 thousand followers on Instagram, a fan base mainly consisting of under 35 female users and which further strengthens the brand’s audience in this age group.

Today, The Wom boasts a team of over 60 talented experts, who contribute to the production of 1.000 original contents each month between the website and social networks which reached a total of 16 million video views (source: Shareablee and Instagram reels insights, September 2022).

The Wom’s novelties and milestones were celebrated in the heart of Milan at 21WOL during an exclusive event, “The WoMderful Squad,” which brought together all of the brand’s top creators for the first time, as well as some exponents of The Wom Committee, among which Benedetta De Luca, Gender and Inclusion Editor, Federica Gasbarro, Climate editor, Ariman Scriba, mental health advocate and Victoria Oluboyo, civil rights activist and intersectional feminist.

The special evening focused on the stories of those who strive to ensure the brand’s success each day, such as the creators Paola Torrente, Samuele Bartoletti, Henry Scorner, Abbia Maswi and Hiba Omra. The performance of the emerging artist Marsali animated the evening.

 

The Wom received excellent feedback, also for the work carried out by Mediamond, the agency that designed the advertising solutions, through a series of special projects in constant development, and thanks to which over 30 customers decided to get involved in the brand’s initiatives within the first 6 months.

 

 

Huge success for Mypersonaltrainer Days

A huge success with over 5.000 visitors over the two-day event organised by Mypersonaltrainer in the heart of Milan

The results were beyond all expectations, also in terms of the advertising outcomes, which will be the starting point of next year’s edition

The first edition of the Mypersonaltrainer Days, the event in the name of wellness and sports organised by Mypersonaltrainer and which saw the participation of more than 5.000 visitors in just two days, was a huge success.

A weekend with more than 300 free appointments – ranging from training to presentations and medical consultations – that transformed Milan into the capital of wellness on Saturday 1st and Sunday 2nd of October.

A territorial event that allowed the brand of the Mondadori Group, a leader in the world of health and wellness, to strengthen and expand its offer, thanks to which it reaches 13.5 million individual online users each month (source: Audiweb, July 2022) and almost 3 million social network fans.

The Mypersonaltrainer Days were Mypersonaltrainer ‘s first opportunity to really meet its community and the many fans of a healthy and active lifestyle who took part in the initiative.

Sports and wellness lovers were able to meet the brand’s multidisciplinary staff and fitinfluencers and to listen to more than 100 exceptional speakers who animated the weekend’s shows under the guidance of Edoardo Stoppa. Among the guests, the sports champions Filippo Tortu, Linda Cerruti, Matteo Giupponi, but also many personalities from the world of entertainment, such as Federica Panicucci and Michela Coppa.

The results of the initiative

The huge success achieved during the Mypersonaltrainer Days event is not only due to the public, but also to the amazing outcomes recorded on the website and social networks: more than 2 million people on the website and beyond 3 million on the brand’s Facebook and Instagram channels.

These numbers are the result of a continuous sharing of stories, posts, articles and interviews exclusively prepared by Mypersonaltrainer’s editorial, social and filming team.

A winning formula that contributed to yet another great result: a media impact of more than 25 million gross contacts, thanks to the communication campaign on all of the brand’s touch points, an advertising campaign designed by Casiraghi Greco & for the social networks, website, press and radio, DOOH, OOH and influencer marketing and a spontaneous media coverage of great impact.

The results of the Mypersonaltrainer Days were beyond all expectations, also in terms of the advertising outcomes – handled by Mediamond – which allow Mypersonaltrainer to immediately lay the foundations for the second edition of the event, planned for next year.

The partners of the event

The success of the Mypersonaltrainer Days was also made possible thanks to the partnership with Brand On Solutions, a unit devoted to the special initiatives organised by Mediamond, and to the partners who believed in the initiative’s holistic approach. During the Mypersonaltrainer Days, businesses of the wellness, sports and lifestyle industry had the opportunity to meet the public in customised experiential corners to promote a renewed and more powerful wellness experience: Zambon, Italian Diagnostic Centre, Eridania, Croatian Tourism Body, Ibsa, Giuliani, Gold’s Gym, My Benefit, Tescoma.

The support of technical institutions and partners

Mypersonaltrainer’s project was supported by the City of Milan, which sponsored the event and which was present at the inauguration with Emmanuel Conte, its Counsellor of the Budget and Real estate Heritage, and Francesco Caroli, its representative of the Welfare and Health Department.

The opening presentation was moderated by Lucia Blini, Deputy Director of Sport Mediaset, and Stefano Gobbi, territorial Head of the Sports and Health Affairs, also intervened.

Mypersonaltrainer Days was a Mondadori Media event organised together with Mediamond.

A huge thanks to MyEvents, Top Run, for the MYPT Urban walk, the partner companies and technical sponsors: Alpro, Esi, Foodspring, K-Well, Lete, Lycia, Yogaessential and Full Breathing.

Mypersonaltrainer Days: a weekend of fitness, nutrition, health and wellness for everyone

Saturday the 1st and Sunday the 2nd of October

For two days, Milan will turn into an outdoor gym full of activities absolutely free of charge: trendy workouts and training, stories of with great athletes and fitfluencers, medical consultations with specialists.

Among the special guests and renowned sports champions: Filippo Tortu, Federica Panicucci, Linda Cerruti, Arianna Talamona, Jill Cooper and many others.

The first edition of Mypersonaltrainer Days, two full free days of activities for everyone dedicated to fitness, nutrition and health, kicks off on Saturday, October 1, in Milan.

 A weekend conceived to regenerate the balance and well-being of one’s mind and body in the midst of the vegetation and nature of the Sempione Park. Additionally, the Customs Building of Levante will be entirely dedicated to the event to ensure a complete, immersive and fun experience bound to be extended to the adjacent outdoor areas.

On the agenda, a succession of 100 free appointments for all tastes, from the best workouts and trendy wellness practices, to stories with exclusive figures of the world of sports and wellness, not to mention a series of very useful and free medical consultations.

The entire weekend has been organised by the editorial staff and fitfluencer team of Mypersonaltrainer, a key reference for all lovers of a healthy and active lifestyle with an audience of over 11 million individual online users and 2,7 million fans on the social channels.

The event, under the patronage of the City of Milan, will also include the first MYPT Urban Walk, a fast walk over a 5 kilometres distance suitable for everyone and scheduled for Saturday, October 1, at 11:30, at the Arco della Pace. The same will be led by the Olympic athlete Matteo Giupponi, a race walking podium winner at the 2022 European Championships, and will comprise three moments of targeted training and tips developed by Mypersonaltrainer’s trainers.

AN EXCEPTIONAL SETTING

Saturday the 1st and Sunday the 2nd of October, the setting of theMypersonaltrainer Days (Customs Building of Levante, ground floor) will be animated with encounters with great personalities and exceptional athletes under the guidance of Edoardo Stoppa, an anchor fond of sports, environment and sustainability, to speak about the importance of sports and physical exercise in view of a balanced and healthy life.

The first appointment is Saturday, at 11.30 with the very fast Olympic medal winner, Filippo Tortu, who will share his life story and successes with the audience of the Mypersonaltrainer Days: from his victory at the 2021 Olympic Games of Tokyo, with the 4×100 relay race, to the exceptional time achieved at the 2022 World Championships of Oregon, where he earned the title of second fastest Italian ever on the 200 metres race, just behind the European record holder, Pietro Mennea, and up to the bronze on the 200 metres race at the European Championships of Munich this summer.

At 12.00, Federica Panicucci, a renowned and beloved face of Italian television, will be the protagonist of a chat on daily well-being, during which she’ll be providing tips on how to live well and to start loving oneself.

At 12.30, the American personal trainer, Jill Cooper, the queen of fitness, will take the stage to explain how to stay fit at any age and to provide small tips on how to live better. At 14.30 of the same day, Jill Cooper will lead a Freedom session, an outdoor silent fitness activity or tribute to exercise.

The soccer coach, Gaia Missaglia, will address the women’s soccer revolution at 16.30. Since 2009, she’s been working as a Soccer and Motility Instructor at the Milan Junior Campand is the co-author of the book written together with Francesca Maria Gargiulo “Voglio fare la calciatrice”.

At 17.00, appointment with the freediver, Anna Sedone, creator of the “Fullbreathing” method, an integrated system of breathing techniques aimed at making the most of our breath. The author of the book “Il Respiro nell’Apnea” will go in-depth on the many ways used to train the body and mind through breathing techniques.

Among the Mypersonaltrainer Days’ guests, the audience will enjoy the participation of Lamberto Bertolè, Welfare and Health Counsellor of the city of Milan, and of Stefano Gobbi, Head of the Sports Department of the Sports and Health Territories, who, together with Carlo Mandelli, Managing Director of Mondadori Media, Lucia Blini, Deputy Director Sport Mediaset, and Edoardo Stoppa will inaugurate the event on Saturday, October 1.

Sunday, October 2

Sunday’s event will start at 10.00 with Sabina Fasoli, a psychologist and sexologist who shares clear and comprehensible content on sexual education over the social channels to spread sexuality in the most gratifying, safe and conscientious way.

At 10.30, the soccer coach, Joanna Borella, known as Mister Jo, will speak about soccer as a resource of life and well-being. Then, an interview with the gynaecologist, Ambra Garretto, who will provide intimate answers to girls of all ages by addressing sexual topics and questions without taboos.

At 12.00, Iader Fabbri, a nutritionist biologist and scientific writer author of “L’indice di Equilibrio”, will take the stage. He’ll speak of nutrition and of a key concept of his book: “How, what and when to eat is more important that how much to eat.”

At 14.00, appointment with Sara Compagni, the body coach and founder of the Instagram profile, Postura da Paura, who will go in-depth on the importance of a proper posture for the well-being of our entire body and beyond.

At 15.00, Arianna Talamona, the paralympic swimming champion, will take the stage. The discussion will cover the story of this great athlete and of her incredible career.

At 17.00, a meeting with Michela Coppa, the TV host and current yoga teacher, who will explain how to eat healthy and without depriving oneself.

To conclude the event, at 18.00, the synchronised swimming champion, Linda Cerruti, will speak of the values of sports and of her commitment to overcome prejudices, especially against women.

FREE FITNESS LESSONS FOR MORE THAN 1.500 PEOPLE

Over the two days, in the two areas of the Sempione Park adjacent to the Customs Building of the Arco della Pace, a programme of activities will be provided to sports lovers by Mypersonaltrainer’s fitfluencers and by some of the most renowned personal trainers, among which Paolo Zotta.

Among the courses: postural gymnastics, breathing courses, yoga, total body, pilates, Legs, Abs and Glutes, functional training, couple revoring, zumba, AMRAP workout, total tone, stretching, silent fitness.

It’s necessary to book the courses from the specific website https://www.my-personaltrainer.it/myptdays22 and from which it’s possible to consult the entire programme.

 MEDICAL CONSULTATIONS WITH EXPERTS

Mypersonaltrainer Days will devote great attention to the world of health and well-being, also through discussions on prevention and a proper lifestyle, in which sports play an essential role.

The Customs Building 1 of the Arco della Pace will in fact provide (2nd floor) an extended area where doctors and specialists will be available for 200 face-to-face consultations with the public: it will also be possible to make free appointments with experts of the Italian Diagnostic Centre specialised in dietetics, genetics, internal medicine, orthopaedics, physiatry and physiotherapy.

Moreover, experiential corners will be set up together with the most important brands of the world of wellness: Zambon, Italian Diagnostic Centre, Eridania, Croatian Tourism Body, Ibsa, Giuliani, Gold’s Gym, My Benefit, Tescoma, Alpro, Esi, Foodspring, K-Well, Lete, Lycia, Yoga Essential.

 Information and reservations on: https://www.my-personaltrainer.it/myptdays22

 

 

McDonald’s and Mondadori Media sign Italian data protection authority’s Pietrarsa agreement

A project to promote correct use of data by younger users, organised by Focus Junior, the reference brand for children and teenagers

The Pietrarsa National Railway Museum today hosted the State of Privacy ’22 event sponsored by the Regional Authority of Campania and the Municipality of Naples, which promotes correct use of digital data among users.

As part of this important event, McDonald’s and Mondadori Media, the Mondadori Group’s social multimedia company, took up the proposal of the Garante della Privacy – the Italian data protection authority – by signing an agreement in which they undertake to promote correct use of digital data among young users: the objective is to make available the necessary tools to educate youngsters about the value of their personal data in order to help them become active, knowledgeable citizens, users and consumers.

Through Focus Junior, the reference brand for children and teenagers which uses an edutainment approach to offer its readers a means to explore the world, concepts and terminology will be explained in a simple entertaining way to stimulate curiosity with the right questions and a touch of irony. Assisted by specialists on the subject, Focus Junior will publish articles in the magazine, videos, posts, memes and short clips on its website and social media.

The same content will be amplified in McDonald’s restaurants with a booklet edited by Focus Junior, packed with cartoons, infographics and illustrations, which will be distributed during events organised for youngsters. Given its widespread presence across Italy, McDonald’s is an effective amplifier of values, especially among young people, who have always been one of its most faithful publics.

We are happy to have accepted the invitation of the Garante della Privacy and to have signed this important undertaking to safeguard the younger members of the community,” commented Luisa Adami, General Counsel and Franchising Director McDonald’s Italia. “Personal data processing is an issue to which we pay great attention: protecting our users is a priority. We are proud to join a project to raise awareness among children and young people, an initiative I feel strongly about not only in my role as General Counsel, but also as the mother of two daughters who come into the project’s target group.

“Educating children and young people about personal data protection is a priority for society as a whole, and one in which, as a publisher that talks to the younger generations on a daily basis, we want to play an active part,” said Mondadori Media Chief Operating Officer Andrea Santagata. “This is why we have responded with such enthusiasm to the appeal of the Garante della Privacy to take concrete action in this area: we are doing so with a project organised by the Focus Junior brand, to answer the questions of young people and their families and give them the knowledge to be aware and responsible.”

 McDonald’s Italia

Active in Italy for 35 years, today McDonald’s has 640 restaurants across the country and a total of 27,000 employees who serve 1 million customers every day. Ninety percent of McDonald’s Italian restaurants are managed on a franchising basis by 140 local entrepreneurs, reflecting the brand’s strong local roots. McDonald’s confirms its intention of being a “local” brand

also through its choice of suppliers, 85% of whom are Italian companies or companies that have production operations in Italy. Worldwide, McDonald’s operates in more than 100 countries with over 38,000 restaurants.

 Mondadori Media

Mondadori Media is Italy’s leading multimedia publisher, with a distinctive positioning and audience on the editorial market. Through its brands, the Mondadori Group’s social multimedia company caters for the passions of the Italians – food, entertainment, science, fashion, edutainment and much more – and reaches more than 25 million unique users every month (source: Audiweb Jan-June 2022), an overall fanbase of 70 million people (source: Shareablee + social insight 2022) and almost 9 million readers (source: Audipress 2022/I).

AdKaora and Adgage strike exclusive multi-platform partnership with Anzu to bring intrinsic in-game ads to more advertisers in Italy, Spain and Portugal

AdKaora, a digital agency specializing in user-centric mobile advertising and proximity marketing, Adgage, a Spanish company specialising in mobile advertising and partially acquired by Mondadori at the end of 2021, and Anzu.io, the world’s most advanced in-game advertising platform, have signed an exclusive partnership in the Italian, Spanish, and Portuguese markets to enhance the Mondadori Group’s offering with intrinsic in-game advertising.

AdKaora and Adgage have joined forces with Anzu to help more advertisers seize the unique opportunity to reach a vast target audience of gamers and gaming fans. This gives these companies the edge by anticipating the new communication opportunities that have emerged with the explosion of gaming and metaverse.

Now post-pandemic, the gaming phenomenon has exploded: the global gaming audience has expanded to 3.24 billion people, covering all age groups and nationalities. Accessing such a lean-forward target audience, with very little ‘second-screening’ or distractions from other media is one of the main incentives that increasingly drives brands to allocate more of their budgets into in-game advertising strategies.

Anzu boasts the world’s most advanced in-game advertising solution available across mobile, PC, consoles and Roblox, with IAB-recognized, highly immersive formats, and an expansive gaming inventory, including exclusive AAA titles from the world’s leading game studios like Ubisoft, Razor Edge Games, and Saber Interactive.

The company has also been named Best Ad Tech Platform at the Digiday Media Awards Europe 2022 and Best Tech Partner at 2022’s Drum Awards. Anzu’s patented 3D ad tracking engine and a full suite of integrations with third-party vendors, including Oracle Moat and IAS, provide first-to-market viewability measurement for in-game ads for direct and programmatic campaigns across platforms. Playing a large part in establishing the new Intrinsic In-Game Measurement Guidelines with IAB and MRC, Anzu’s efforts mean that advertisers have never had more confidence to invest in the in-game advertising medium.

Anzu also provides a gateway for many brands to activate advertising campaigns through the metaverse and gaming platform, Roblox. Recognized as one of the world’s best-known metaverses with stringent brand safety measures, particularly towards younger players, this presents brands with a unique opportunity to reach a very young, fast-growing audience aged 17-24 by engaging with them through multiple unique experiences.

Stephanie Lublinski, Head of Partnerships, Emerging Markets at Anzu: “There’s never been a more exciting time for brands to enter gaming as an advertising space. With over 50 million gamers in Italy, Spain, and Portugal collectively, the audience is there and advertisers have the opportunity to reach them right now. We’re delighted to partner with AdKaora and Adgage to broaden the horizons of brands and refresh their campaigns with the possibility of intrinsic, brand-safe, and attention-grabbing in-game ad campaigns.

AdKaora and Adgage have already been launching in-game ad projects with Anzu that have helped to strengthen brand awareness, visibility, and key KPIs, while running in an environment with high brand safety guarantees. Data from HUMAN recently showed that out of 579M events, Anzu’s IVT averaged out at 0.36% on mobile and 0.11% on PC reaffirming that its in-game ad formats have much lower fraud rates than other forms of digital advertising.

Davide Tran, CEO AdKaora: “Video games today generate twice the revenue, in economic terms, of the film and music industries combined, making it a fast-growing form of entertainment with 15 million players in Italy. Because of this, the demand for communicating within the gaming world is increasingly high. For AdKaora to decisively enter a market is to do so with the best possible proposition, and with Anzu it was “game, set and match” at the first sight. We are happy to work with them, and in parallel with los hermanos of Adgage, to develop multi-country projects given the exclusive Italy, Spain and Portugal and develop innovative projects for brands, creating an ecosystem suitable for this type of advertising. Spoiler alert: the integration of Dakar, one of the most played driving simulation games in the world, with Anzu on consoles as well.”

 

Icon launches the new special “Back to the roots” issue

The brand upholds its successful formula: a collection of about 100 pages of advertisements in the new issue

Icon is the point of reference for the men’s fashion and lifestyle segment thanks to an offer of cross-media contents across the magazine, website, social channels and events: a shared story with descriptive insights on the passions of contemporary men and an always detailed glance at the new styles and trends – from fashion to beauty, from travelling to the world of engines and beverages – emphasised in the new special “Back to the roots” issue, on newsstands with a collection of about 100 pages of advertisements.

The focus of the magazine’s new issue, supervised by Andrea Tenerani, is a return to the roots and origins, with exclusive interviews and contents to illustrate how the values, ideas and fashions have changed alongside society’s mutations.

“The issue celebrates a return to the beautiful and classical origins, while simultaneously relying on innovation, like a modern Caravaggio, thanks to the use of a never before seen light and the ability to perceive the essence of objects or human thoughts from the darkness, only to reveal a truth conceived for all to see,” stated Andrea Tenerani, director of Icon.

The partnership with Ginori 1735
“Back to the roots” also devoted a section for the story of Icon’s new partnership with Ginori 1735. Readers will find a service dedicated to Luke Edward Hall, a very young and talented designer of a dandy style who designed Profumi Luchino’s new home fragrance collection, among the magazine’s pages. The collection will be presented by Ginori 1735 and Icon at a private event to be held on September 20, at Ginori 1735’s boutique, in the heart of Milan.

The Issue’s protagonists and stories
The Mondadori Group selected four faces of the fashion and lifestyle world for the lead stories of this issue, which will be on newsstands as of tomorrow and whose contents will be amplified on Icon.it and on the brand’s social channels.

The actor Aaron Taylor-Johnson, star of the film “Bullet Train,” in which he played with Brad Pitt. At 32, Aaron already has 26 years of career behind him. At an age when everyone wants to exceed, he prefers to slow down: one, maximum two films a year, and then off to the countryside to cultivate the fields, cook, build swings and stay away from the social media. “I put my heart and soul into my work and forget about everything else when I’m on the set. Then, as soon as we are finished shooting, I go back to my origins and all these therapeutic activities, such as cooking, gardening and building,” he confided in an exclusive conversation with Icon.

Then, Alejandro Speitzer, the star of the Netflix thriller series “Dark Desire,” followed by over 100 million viewers in 77 countries and thanks to which he became the sex symbol of the new Latinx generation. The actor, portrayed by the American photographer Bruce Weber, whose partnership with the magazine is still ongoing, tells Icon: “I work hard, I never forget where I come from and, especially, how much I struggled to get here. I know we can never go back in time and that it’s important to do something well and harmoniously when doing it, thus giving the best of myself without setting limits.”

Also in Icon’s lead stories, the actor Francesco Scianna, now busy on the set of the second season of Gabriele Muccino’s “There’s No Place Like Home,” and the French star Rìles, author, composer, performer and producer of rap songs. Rìles is also among the protagonists of a fashion shoot – always at the centre of Icon’s story – that portrays the last discoveries of the French super agent, Saif Mahdhi.

Many stories, through which the magazine explores the “Back to the roots” theme from different points of view, are presented in the Destination Future section. Starting from a conversation with the great film director Rob Reiner, whom Icon met in Cannes, to speak about his plans to shoot the sequel of his 1984 hit film, “This is Spinal Tap.” And then, the story of those who literally went back to their roots, such as the agricultural influencer Matteo Fiocco, 33, who became an online star thanks to his Youtube channel, which gathered an enthusiastic community of new digital farmers.

In the Voices section, the exclusive interview with Roberto Baldoni, director of the National Cybersecurity Agency (Acn), founded by the Council of Ministers in 2021 to defend our Country from all forms of computer threats.

The new watches section
This special issue of Icon expands its section devoted to watches, which is edited by the watch editor, Paolo De Vecchi, the magazine’s latest signature aimed to strengthen the brand’s proximity to key luxury sectors. In this issue, speed and performance become the common thread throughout the section’s pages, through the presentation of models that accompany teams and drivers on the track.
Icon’s next appointment with its readers is scheduled for November 18, with a special issue entirely devoted to this world.

Prometeo: culture’s modern role, objectives and perspectives

An event and special insert on culture’s status in this Country in the new issue of the science and history magazine, which celebrates its 40th anniversary

Today, Prometeo, a quarterly science and history magazine, organized a meeting on culture’s status, at the ADI Design Museum, to reflect upon its importance, its future perspectives and on the possibility of relaunching one of the most important sectors of this Country.

The topic at the centre of the special insert “Kultur, relaunching ideas,” published in the magazine’s new issue, concerns the resources that are of vital importance for our Country in this sector, and on which it should be able to count, as well as the barriers to be measured.

The three protagonists of Italy’s cultural scene, and authors of Prometeo’s special insert, Armando Massarenti, Severino Salvemini and Valdo Spini were the special guests of this appointment. Andrea Cancellato, director of the ADI Design Museum and President of Federculture, and Gabriella Piroli, in charge of the magazine, were also present to discuss about each and every aspect of this sector.

Prometeo’s 40 years
With this initiative, Prometeo, which celebrates its first 40 years, consolidates its role as a point of reference for an audience of scholars, university students, researchers, teachers and enthusiasts, thanks to a rich and influential production of eclectic, original and multifaceted contents on science and history.

 Founded in 1983, the quarterly magazine of the Mondadori Group plunged into a renewal process that emphasizes its value even more: with a new formula that combines editorial quality – which has always distinguished the magazine – and experimentation of new languages and channels, Prometeo provides its readers with in-depth knowledge on contemporaneous themes, through the ideas, theories and original inspirations of some of the best scholars of our times.

Prometeo’s new issue
The meeting was also an opportunity to explore historical and scientific topics through the highly popular contributions featured in this new issue of Prometeo.
Among these, the critical reconstruction of the March on Rome, achieved by the historians Eros Francescangeli, Giulia Albanese and Mimmo Franzinelli, whose one hundredth anniversary will be celebrated on October 28, 2022.
In the new issue, on newstands and in selected bookstores since today, a new service dedicated to the images of the spatial James Webb telescope commented by the Italian astrophysicist Patrizia Caraveo.
And then, a novelty in “Librixime,” the section dedicated to non-fiction and its readers: the Decomposed Reading section, edited by Mariagrazia Pelaia, member of Prometeo’s Editiorial Committee for almost 20 years, has come to light.

Grazia presents “The magnificent cinema!” special issue

Stefano Accorsi is the guest editor of this extraordinary magazine edition

For the Venice Film Festival, Grazia, the magazine edited by Silvia Grilli is available at the newsstand and on the app with a special issue for which the actor Stefano Accorsi is the guest editor. An extraordinary edition that celebrates the magic of the cinema as well as its behind the scenes, the stars and all the key players and professionals of an industry that is undergoing considerable transformation, which is extremely important for the cultural industry.

“Two and half years into the pandemic, movie theatres in Italy are unfortunately struggling as fewer people are going to the cinema, however cinema is very much alive thanks to the platforms and has amplified its most wonderful dimension: that of dreaming. Together with Stefano Accorsi, I invite you to read this issue and experience the unpredictability of a world where the magic can arrive at the last take, like the rainbow we photographed with him during the photo shoot for the cover page in Sicily”, said editor Silvia Grilli in her editorial.

“With Silvia, we tried to describe the behind the scenes of cinema today and how it is evolving for the future, placing special attention on environmental sustainability as well as the right amount of space to the merits and talents of women. I think that the contrast among persons, genders and origins keeps us continuously stimulated. If we proceed with a continuous effort, in a non-emergency situation, we should be able, with the support of the various categories, to make movie theatres attractive to the public again in a few years. It is one thing to watch a film on television, it is another to watch it all together at the cinema: laughing or crying together, sharing the emotions. After two years of the pandemic, we need to start sharing again. It is the cinemas, theatres and concerts that can start again to give us moments of great collective emotions”, stressed Stefano Accorsi in the editorial for this special edition of Grazia.

This issue includes an exclusive interview with Stefano Accorsi conducted by the editor Silvia Grilli, in which the actor talks about the passions of his unpredictable life, which is similar to a film where anything can happen, from his first auditions with a famous director to the months in Mississippi where his first film was shot, the exchange of romance and knowledge with the women he loved, his marriage with his wife Bianca and their extended family.

In the interview for the Venice Film Festival, Accorsi confides to Grazia about the emotions he cherishes the most:”I will always remember the first time. I was 20 years old. I arrived by train and took the ferry by myself and was overwhelmed by a sunset over the lagoon: a feeling of early autumn. This magical arrival, the full movie theatres, the continuous interviews, the memorable phrases of Pupi Avati”.

Accorsi also talked to Grazia about his years in France: “I learned a lot during those years. I had been successful in my country, but there I had to start all over and go to auditions”. During the interview, he added: “When you acted in films that were very successful and when for a period of time it does not happen again, when you are in a profession like acting, where you live for the desire to be seen by others, it is normal for this to make you anxious. I told myself: “You have to be patient, be proactive”. Being proactive does not automatically produce results, but since that time I have never stopped”.

The magnificence of the cinema is also recounted by some key figures of the industry, starting with Alberto Barbera, who was interviewed by Stefano Accorsi: the director of the Venice Film Festival talked to the guest editor of this extraordinary issue of Grazia about his overwhelming passion for the silver screen.

The issue The magnificent cinema! is enriched by contributions from important directors, such as Cristina Comencini, Daniele Luchetti, Matteo Rovere and Elisa Amoruso, and by interviews with actors such as Micaela Ramazzotti, Vittoria Puccini, as well as the Minister of Cultural and Environmental Heritage Dario Franceschini.

When browsing through the pages of this special edition, readers will also find an exclusive survey conducted by the Human Highway institute for Grazia that found that 7 Italians out of 10 go to the cinema much less than before, but would return if the silver screen would offer engaging special effects or if it would be possible to meet and listen to the actors themselves.

The issue also includes accounts from some of the most important women in the industry, inducing Nicole Morganti, head of Italian Originals for Prime Video. Morganti explained to Grazia why we need quality and stories that reflect us both on the small and the large screen, especially if they are written and filmed by more young women. Sonia Rovai, Head of Scripted Production Sky Italia, tells the magazine what she likes today about the new generation of viewers.

The issue also includes stories about the photographers, screenwriters and professionals that make each scene perfect: from the costume designers to the make up artists, experts able to transform actors into their roles and the coaches who prepare them to interpret more difficult roles as well as the entire film set crew.

A tribute to Venice

Venice, the fascinating and magical city that hosts the Film Festival, is described in this special issue also with the most exciting pictures taken by the photographers Graziano Arcici, Jacopo Salvi and Daniele Venturelli: these three great image professionals who have always immortalised the stars on the red carpet explain to Grazia the stunts they have pulled to capture the magic and quirks of the actors who walk the red carpet at the Lido every year.

A tribute to the lagoon is given by the Director of the Cineteca of Bologna and President of the Rome Film Fest, Gianluca Farinelli, who recalls together with Grazia how this city was often the location for many unforgettable films that have made film history, from films by Luchino Visconti to Woody Allen and 007.

The magazine celebrates Venice also through fashion and beauty, with a photo shoot at sunrise along the canals and an overview of the trending beauty looks.

Grazia Gazette

A year from its launch, the project Grazia Gazette, Venice Issue is continuing (www.grazia.it/gazette): Live updates from the Film Festival, interviews, events, in-depth information about many films and the most exclusive looks from the red carpet to explore next season’s fashion and beauty trends. Exclusive content and curiosities that can also be accessed using Grazia’s Instagram profile (@grazia_it), where the editor Silvia Grilli will talk live with Stefano Accorsi on 3 September.

The two partners of the initiative, Moet&Chandon and Lexus, have confirmed their presence at the Venice Film Festival with Grazia for the third consecutive year.

GialloZafferano, record numbers on international social profiles

25 million followers for the english - language accounts
More than 2 billion video views in the last 90 days

“Gold Creator Award” for English YouTube channel

Giallozafferano, Italy’s leading food media brand, is building up a strong international profile. Little more than a year after its launch abroad, it has been winning record numbers, with 25 million followers for its English-language versions, and growing its international social profiles to more than 1.2 million new fans a month.

These results, added to the 20 million people who follow the Italian version, have made Giallozafferano the world’s fourth most popular cooking brand on social media.

This outstanding success is driven by competitive positioning and continuous expansion, leading Giallozafferano to reach a total fanbase of 45 million people and become a go-to brand for a global public of food-lovers keen to learn about and try Italian dishes and ingredients.

A key factor in the Mondadori Group brand’s extraordinary international results are its TikTok accounts: @giallozafferano_en and, above all, @gzfoodqood, a profile with more than 17 million followers, which has established itself as the world’s third most followed cookery account on TikTok.

Significant success has also been achieved by the @GialloZafferanoLovesItaly Facebook profile, which has more than 4.4 million fans, and on YouTube, where the English version has beaten the 1 million subscribers threshold, winning the “Golden Creator Award”.

These impressive results are joined by yet another record: more than 2 billion video views in the last 90 days on the international Facebook, Instagram, YouTube and TikTok channels.

A winning offer that combines exclusive content and original-language versions to engage an ever wider public and become a cookery benchmark, even for the younger generations. Giallozafferano‘s recipes and suggestions involve some of the top talents in the food creator team, which increasingly has become the heart of the brand’s success formula. They include Daniele Rossi with his gourmet cuisine, the little Cooker Girl from the region of Piedmont and Italo-American Nonna Pia.

Extraordinary numbers, which the Giallozafferano international channels have achieved with an offer that has also been successfully developed on the English-language website Giallozafferano.com. The most viewed content includes some of the most famous Italian recipes in the world, from tiramisù to carbonara and amatriciana.