Media

Emotions, music and exclusive contents for Tv Sorrisi e Canzoni’s great come back, finally face-to-face, in Sanremo,: the editorial staff of the Mondadori Group’s brand will once again follow the Italian Song Festival live, thus the succession of 28 competing artists and many exceptional guests scheduled to perform on stage at the Ariston Theater under the guidance of Amadeus and Gianni Morandi and their co-hosts Chiara Ferragni, Francesca Fagnani, Paola Egonu and Chiara Francini.

This year, the brand will once more accompany readers throughout the five-day event, affirming itself as a point of reference for all fans of the entertainment world, but also for the festival’s authors, singers, hosts and organisers, with the highly awaited and exclusive opening party at which Sorrisi will officially kick off the Sanremo week.

Tv Sorrisi e Canzoni, leader of the entertainment world with an audience consisting of 2,6 million readers (source: Audipress 2022/II) and 2,1 million monthly users (source: Audiweb 2022), will follow all the singing contest’s events at the forefront to provide special contents and insights on its magazine, website and social networks.

The newsroom at the Royal Hotel Sanremo

Tv Sorrisi will be hosted in Hotel Royal’s Palm Salon for the entire duration of the Sanremo event. A lounge will be divided into three areas in which the editorial staff will develop the magazine, interview the Festival’s stars and meet with many exceptional personalities.

Finally, each morning, the magazine’s director, Aldo Vitali, will start the day with a special breakfast in the company of one of the competing singers. Vitali will also be Sorrisi’s leading host for the Aperitif with the Director appointment planned each day at 19.00 throughout the festival to chat with many friends of the TV world and to comment on the contest’s developments in the early evening hours.

Webboh to conquer Generation Z

Webboh, the first Generation Z community with over 2 million followers between Instagram and TikTok and 3 million unique website users each month (source, Google Analytics), will also be part of the original contents aimed at animating Sorrisi‘s lounge in Sanremo. Together, they will speak about the Italian Song Festival from the younger generation’s perspective. Part of the team will be transferred to the city of flowers for the entire duration of the event to create contents for its Tik Tok and Instagram profiles. A super teen area, the Webboh Room where Webboh will interview the Festival’s Gen Z singers and creators, will be set up at Tv Sorrisi e Canzoni’s headquarters together with Kit Room – the first Italian structure fully dedicated to the creation of digital contents. A series of “vox populi” style TikTok videos will be shot from the streets of Sanremo, while a daily account with Will and a daily column with Lda, both very popular songwriters of Webboh’s community and contestants at the Festival, will be presented on Instagram.

The website and social coverage

The website Sorrisi.com will cover Sanremo with insights, reports, line-ups and feedback each evening. Not to mention exclusive news, interviews, backstage videos and tons of surprises.
The media coverage is further enhanced with contents on the brand’s Instagram and Facebook accounts. Sorrisi will offer an interactive and engaging experience to viewers and users throughout the contest, but also throughout each day of the Festival: revelations about the singers and guests, non-stop interviews, real-time news from the press room and much more.
Let’s not forget the daily appointment in the “Accounts of the Artists” format. This edition’s leading personalities will keep the Instagram community informed about each minute of their day, from the moment their alarm rings up to their performance, by sharing their emotions, superstitious rituals, backstage stories and revelations of course.

Three newsstand issues dedicated to the Festival

The most widely read and purchased Italian weekly magazine will publish three special issues dedicated to the Sanremo Festival for readers to find on the newsstands, with an exceptional overall production of 1,5 million copies. The first will be released on January 31: the same will contain the traditional exclusive of the songs’ lyrics. The cover will consists of an iconic shot of all the competing singers with Amadeus, the Festival’s host and artistic director, and Gianni Morandi. On Tuesday, February 7, the cover’s protagonists will instead be Amadeus and Gianni Morandi together with their co-hosts. Finally, Monday, January 13, readers will be able to enjoy the cover depicting San Remo’s first three finalists, exclusively shot in the middle of the night at Sorrisi’s newsroom immediately following the announcement, as well as a reportage of the event with intriguing revelations and interesting unpublished backstage stories.

Thanks to: DR Automobiles, who will accompany Sorrisi from Milan to Sanremo, allowing readers to admire the beauty of the Ligurian cities crossed, and Caffè Motta, who will offer relaxing moments to the editorial staff and guests for the entire duration of the Festival.

Mondadori Media is now an even greater key player of the creator economy and influencer marketing thanks to its acquisition of Power from the Human Vs. Machine group.

Power manages an exclusive roster of young talents of various artistic backgrounds and a very active social media community. This operation allows the Mondadori Group to further affirm itself in an increasingly more strategic and rapidly growing segment, thus strengthening the successful partnership developed over the years with both its media brands and the trendiest creators and influencers of the moment.

Thanks to  Power Talent Agency, Mondadori Media becomes an even more important Italian point of reference of the social media and creator economy through a distinctive offer focused on the new generations, a segment in which the company has become a key player thanks to The Wom, the first fully inclusive social magazine, Zenzero, the talent agency of the best Italian food creators, and Webboh, the first recently acquired Italian GenZ community.

In 2022, the talent agency, which had already been operating for some years, achieved over 200 communication projects with a particular focus on the beauty, fashion and lifestyle segments. Today, Power Talent Agency is on the market with a renewed graphic communication and logo, but will also soon launch an even more complete and distinctive offer of talents and creators.

Power Talent Agency’s team will work with the talents to offer branded content initiatives and effective communication campaigns to its partners companies on all online and offline channels. Projects will henceforth also be able to benefit from the opportunities arising from the integration of the Mondadori Media brands to implement very captivating contents in terms of communication, language and style. The goal is that of creating authentic stories for all target segments, especially for the genZ and young millennialZ public.

POWER TALENT AGENCY’S TEAM

Power Talent Agency is led by an all-female Board of Directors made up of: Alessandra Rigolio, CEO of both the new agency and Zenzero Talent Agency; Daniela Cerrato, Marketing Director of Mondadori Media, as President, and Jessica Piga who, as Head of Talent Manager, will rely on her experience to manage the talents and to implement influencer marketing projects. Luigi D’Alterio is also part of Power Talent Agency’s team as the agency’s Sales Director, a position he will carry out along with the one he holds as Sales Director of Zenzero Talent Agency and Hej!.

“Following Zenzero’s recent launch, we will continue to pursue the strategy undertaken with Power Talent Agency in the creator economy and to further expand among other segments. We plan on developing innovative and unconventional communication initiatives together with the young professionals of our roster by focusing on the strength and uniqueness of each talent. The intention is to create engaging contents in line with the most recent trends and languages to put sponsor brands in touch with the public of reference and to create value,” stated Alessandra Rigolio, CEO of Power Talent Agency.

THE AGENCY’S ROSTER

Power Talent Agency’s leading face is 26-year old Ludovica Bizzaglia: actress, author and talent creator, she became a main figure on the social media for her commitment to women’s empowerment, skin positivity and self-acceptance.

Alongside Ludovica, an ever-growing team made up of professionals capable of putting their talent at the service of initiatives in various segments to reach a total of 5 million followers and 12 million views each month with their projects: from Diletta Begali, a youtuber known for her storytimes in which she talks about travelling and her daily life, to Camilla Mangiapelo, who – following her début on TV – now shares her passion for make-up, skincare and fitness on the social networks, not to mention Giulia Bellu, actress from the age of 5 and current TikTok star, or even Miriam Candurro, a face of the popular TV series “Un posto al Sole” [A spot under the Sun].

The agency’s exclusive roster is further made up of the young mother Nicole Pizzato, the actress Giulia Elettra Gorietti, the photographer Umberto Buglione, the anchorwoman Manola Moslehi and the personal trainers Mattia Valli and Chiara Dainese.

“Being part of Power Talent Agency means sharing values such as transparency, trust, determination and passion. For years now, we’ve been sharing every success and new challenge with our talents, and none of this would have been possible without the increasingly stronger work relationship developed between the artists and talent managers. Our roster is made up of one-of-a-kind professionals and such uniqueness allows us to offer increasingly more original, engaging and tailor-made projects full of values to our clients, thanks to the use of credible, spontaneous, direct and captivating stories,” stated Jessica Piga, Talent Manager Director of Power Talent Agency.

The agency’s team will work in full synergy with Mediamond and its Brand On Solutions structure with the intent of offering influencer marketing projects and branded content initiatives to the market and individual brands.

Giallozafferano, the magazine designed by the most popular Italian food media brand, evolves and presents itself to the public with a new formula.

The format is entirely renewed, especially in terms of contents. The first section of the most popular Italian culinary monthly magazine will be strongly linked to Giallozafferano’s social and digital world: The brand’s most popular creators and top bloggers, each through their own style and area of expertise, will suggest tasty and original recipes each month.

Among these, Daniele Rossi, Cooker Girl, Diletta Secco and Rosy Chin, as well as many other creators of the Zenzero Talent Agency, such as 2foodfitlovers, will be the highlights of this month’s Giallozafferano issue together with the top food blogger, Luisa Orizio.

Three special and historical figures of Giallozafferano, who have always contributed to the magazine with one of a kind recipes, will also be represented throughout the issue’s pages: Aurora Cortopassi, expert in vegetarian and zero waste creations, Giovanni Castaldi, with his passion for Mediterranean cuisine and pastries, and Manuel Saraceno, with his street food recipes and secrets on bread-making and leavening.

This dynamic offer further confirms the brand’s exceptional success, thanks to the continuous expansion that allowed Giallozafferano to achieve an overall fanbase of more than 50 million people. This is an unbeatable offer for the worldwide foodlover audience who will also be able to find some dishes and ingredients in pure Giallozafferano style throughout the magazine.

THE NEW COLUMNS

Giallozafferano‘s new offer is enriched with many new columns and sections: from the “monthly theme” to the “travel” column with local dishes, products and wine, ideal for all those who love to travel and discover new food and wine cultures.

There will also be a “healthy and tasty” section devoted to a healthier cuisine and a “shopping guide” useful in selecting the right ingredients needed, from the butcher to the greengrocer and fishmonger.

Finally, a “preparing with” section, with the “preparing and freezing” and “preparing to take away” options, will also be suggested.

The “Giallo school” section will also be available with cooking shoots, bread-making techniques and much more for all those who wish to learn the best cooking strategies.

All readers will be able to discover 100 original recipes and their respective culinary preparations created for February’s festivities: from the hottest Valentine’s Day menu to the most varied Carnival sweets, or even Harlequin’s green menu dishes with thought-out vegetarian recipes, without mentioning the frangipane cream found in the pastry techniques and basics section.

THE NEW GRAPHICS

A new graphic design will accompany the contents of the magazine’s new editorial sections to facilitate reading. The final result will be characterized by a more harmonious iconography throughout the pages with suggestive illustrations and images.

The restyling will be enriched with a new logo: the chromatic saffron flower, the magazine’s emblem, is enhanced with dynamic shades characterized by purple to fuchsia and orange to yellow blends. The colours are more lively and immediately noticeable, in line with the brand’s distinctive young and digital language. The strictly purple font recalls Giallozafferano’s contemporary style, in line with the social trends.

THE GIALLOZAFFERANO COLLECTION

Another absolute novelty consists in the Giallozafferano Collection, a new monographic collection magazine dedicated to presenting recipes linked to a special theme each month. In the newsstand issue, readers will be able to discover many meat-based main courses to serve at the table, including many tasty cooking techniques.

Giallozafferano magazine’s restyling was also highly appreciated by the advertising market through a collection, edited by Mediamond, which marks a double-digit growth in this year’s first two months compared to the same period in 2022.

One month after its launch, Zenzero, the talent agency of top Italian food creators, has already raised great interest among the influencer marketing segment thanks to a roster of quality talents and to the absolutely important numbers achieved through a one of a kind, dynamic and innovative formula.

Based on the experience of Giallozafferano, the leading Italian food media brand, One Shot Agency and five top food creators of the Italian digital scene – Daniele Rossi, Cooker Girl, Diletta Secco, Rosy Chin and Luisa Orizio – Zenzero now boasts over 25 million total followers, 450 million video views and 25 million interactions each month thanks to its growing hub of creators.

Its winning formula consists in working directly with the best food talents and in relying on their creativity for projects aimed at addressing brands’ increasingly stronger need to intercept the passions, values and new languages of the Z Generation.

A first month full of initiatives
Zenzero is actively working on more than 70 new project opportunities with the brands. Moreover, the agency has been participating in the most important events of the industry, at which Zenzero’s young faces and fresh and original spirit have already raised great interest within the first few weeks.
This from UPA’s Influencer Marketing to the Digital Innovation Days, From Influence Day to the IAB Forum, and all the way up to Largo Consumo’s and WomenX impact’s “2023 Best Insignia” event. The new agency’s talents were the protagonists of these events, at which they revealed their stories, experiences and ingredients used to successfully conquer the young generations.

Next? The important partnership involving the co-founder of the Daniele Rossi Agency and the Italian Chamber of Commerce of Japan. On December 2, the Tuscan chef renowned for his modern and refined way of interpreting traditional culinary specialities will be the Executive Chef at the Gala Dinner planned in Tokyo for the association’s 50th anniversary. This one of a kind setting filled with illustrious guests and prominent personalities will allow the chef to make a unique experience in the area and to learn more about the Japanese culture by experimenting with new flavours, techniques and ingredients. The chef will share these culinary encounters in detail with the community via his social profiles.

Such high-impact initiatives demonstrate the new agency’s strength and how it’s able to enhance both the originality and distinctive positioning of each individual talent and the vastness of the food world through transversal projects – achieved also thanks to its strong partnership with Giallozafferano and to its synergy with Mediamond – which are deemed to make its various facets, popularity and lifestyles stand out.

Last night, Zenzero decided to share such vibrant beginning with “Spice Up Your Night”, an exclusive evening organised in the setting of the new Tripstillery club in the heart of Milan. The event was the first time the new agency was able to gather its numerous talents to celebrate together with brands, agencies and media centres.

Zenzero just keeps on going. Young talents, including international ones, of the food world capable of triggering a passion for cooking, even among the Z Generation – which represents an increasingly growing target of the industry – were recently added to the agency’s roster of new creators.

Among the new faces, there is Evasfoodaddiction’s Eva Andrini, a young economics and management student who conquered thousands of followers with her simplicity and passion in a very short time, and the seventeen-year-old Aisha Ben Thabet, known by all as The Avokiddo. Aisha learned how to cook through a video game, has been making her way around the kitchen since she was 5 and was a participant of Junior Masterchef.
There is also the young talent of Cooking With Bello, who went from being a dancer to a successful food creator. His passion for cooking was transmitted to him by both his mother and grandmother, a passion he combined with his technical skills to turn iconic Italian recipes into fun and ironic videos. Last but not least, there is Ivana Ester Marr, from “Studenti ai fornelli” (Students in the Kitchen), a creative, entrepreneurial talent always in search of the perfect ingredient.

This year once again, Smartworld, the leading tech information brand, is the star of Black Friday, the not-to-be-missed date for devotees of the latest trends in the world of technology: smartphones, notebooks, smart TVs, videogaming, domestic robots, virtual assistants, home automation, wearables and a host of other innovative digital products and services.

With the Smartworld guide, Black Friday is not simply the last Friday in November, but a packed series of tips and offers for all four weeks of the month: countless opportunities, special offers and discounts from the leading brands, flagged by the Smartworld team with daily updates, to help consumers take advantage of the year’s best deals and make an early start with Christmas presents.

This is a retail occasion offering brands significant visibility at a time of great interest and traffic, with solutions including domination of the “Black Friday” keyword or Total Unboxing (videos and cards on the Smartworld social profiles, native posts on the website); all with Mediamond advertising support.

That the Mondadori Group brand is a top shopping guide is confirmed by a survey conducted (in collaboration with BVA-Doxa) among 800 users aged between 15 and 44, who explore a tech brand on the web and social media at least once a year. The survey found that:

• 64% of Smartworld users, especially women and millennials, greatly appreciate the brand’s offer, attributing an outstanding quality score between 8 and 10, on a scale of 10, to its content;
• 62% of Smartworld users choose the brand to obtain detailed information before making a purchase online or in a store.

A success story that Smartworld has developed over time, to reach an audience totalling 1,650,000 followers on social channels, from Facebook, Telegram and Twitter to Instagram, YouTube and most recently TikTok, where it has immediately generated great interest.

In just a few months, Smartworld has built up a fanbase of more than 645,000 followers on the favourite platform of generation Z, establishing a distinctive positioning thanks to unboxing videos, product reviews and quick tips to help consumers make the best use of digital products and services on the market.

 In September, thanks to content covering topics of particular interest such as the launch of the new iPhone, Smartworld secured fourth place in the TikTok scoreboard of the brands with the most video views in Italy (11 million, source Comscore/Shareable).

 Smartworld is the Mondadori Group reference brand for all the latest entries in the tech world. Its website www.smartworld.it provides news, reviews, unboxing videos as well as purchasing guides with the best offers available online and in stores. On social networks, Smartworld has a total of 1,650,000 followers on TikTok, Facebook, Telegram, Twitter, Instagram, YouTube (Source, social insights, October 2022).

Grazia, the magazine edited by Silvia Grilli, presents its special edition “We love Kate” dedicated to the Princess of Wales Kate Middleton.

An extraordinary issue, available at the news-stands and on the app, that talks about how the wife of Prince William, the future heir to the British throne, has become a new icon also for Italian women and explains the history and secrets of her style that is an inspiration to many women.

“Twenty-five years after the death of Lady Di, the world has a new Princess of Wales: Kate Middleton. We had identified ourselves with Diana Spencer, with her tears, the betrayals she suffered, her new loves, her humanity, even her glamour that was a bit daring during the last years. Now we see Middleton without any of the drama that overwhelmed us when following the life of Lady D. We love the solidity she demonstrates, her devotion to a role of sovereign that will be hers. In her we see Her Majesty Elizabeth as well as Diana, a royal ambassador that performs her tasks without drama, rather with a smile that is a declaration of relaxation”, says the editor, Silvia Grilli, in her editorial. “This issue of Grazia is about Kate, about her personality and the clothes she wears in the same way as the recently departed Queen: as instruments of recognition and international diplomacy. This issue is for her because, in this age of social media, Kate has remained the last icon who still lets us dream”, concludes the editor.

Born to a family without noble roots, the Princess of Wales did not become the wife to the future King of Great Britain by chance. Her Italian biographer Federica Brunini explains in the pages of the special issue of Grazia why Kate, due to her similarity with the Queen Elizabeth II, is already considered the “rock” of the monarchy of the future.

Kate entered into the hearts of British and Italians also due her style choices: elegant, environmental, never over the top.
The look of Prince William’s wife inspires fashion, as explained in the pages of this issue of Grazia, as she has selected and reinterpreted clothing items that have become her distinctive trait and that the future Queen Consort is able to enhance, softening even the boldest looks. This issue also includes masterpieces of fine jewellery and costume jewellery inspired by the lines and colours that the Princess of Wales loves, as well as four of her iconic looks as well as secrets to a royal beauty look like hers.

The pages of Grazia also cover other members of the royal family. From “the environmentalist” King Charles III who inherited the throne from Elizabeth II, one of the worlds most well-loved sovereigns. Today many people are asking what type of monarch this man, who has little time to make himself loved by a country in crisis, will be. Then there is the different and free charm of Meghan Markle, the wife of Harry of Sussex, who has always fought, following her heart. Someone who has met her explains why she will also return to the limelight of the court.

One of Netflix’s most famous cult series is dedicated to the closely followed affairs of the royal family, The Crown, which returns on 9 November with a new season dedicated to the most difficult years of Elizabeth II’s reign. The issue also includes interviews with two of its stars. The actor Dominic West, who interprets the current English sovereign, explains to Grazia how he experienced the fragility of the prince who found his own fairy tale to be restrictive. Then the actress Olivia Williams explains to the readers of the magazine how she was transformed into Camilla Parker Bowles, the woman who fought to stay by the side of the man she loved.

This issue of Grazia also includes an article dedicated to all the actresses who have played the role of Queen Elizabeth and talk about this very difficult role: from Helen Mirren, who was the first to interpret the Queen at the cinema, winning an Oscar, to the young and dreamy version of Claire Foy, the carefree interpretation by Sarah Gadon and the more-mature version by Olivia Colman.

Icon, the Mondadori Group’s men’s fashion and lifestyle brand, launches its “Let me dream” issue, dedicated to the need for and courage to keep on dreaming.

The magazine, edited by Andrea Tenerani, has chosen ​four stars to be on the cover​ of this special issue: four stories from the world of sport, cinema and fashion, which Icon​​​ wants to use to remind its readers to never stop pursuing their dreams.

It starts with​Milanese footballer, Sandro Tonali, who achieved his childhood dreams: he wanted to be a footballer, play in Serie A, wear the​Milan jersey and win the championship. “The next goal is to cement what we did last year, which is the most difficult thing: we all have to keep focused on our dream,” he shared in an exclusive interview with Icon.

Actor Paul Wesley, who played the young Captain Kirk in the series Star Trek: Strange New Worlds last year, has become one of the most beloved faces on the small screen thanks to the global success of The Vampire Diaries​ Paul also fulfilled his dream of becoming a director.

The stars of the issue’s other two cover stories, Oleg​ ​Zagorodnii and Jon Kortajarena, are two supermodels (the former Ukrainian, the latter Spanish) who, thanks to their talent and determination, have been able to achieve their dream of becoming actors.

Among the stories in the issue is that of Italian Umberto Guidoni, the first European to board the International Space Station, who tells Icon how his dream of being an astronaut as a child came true.

The theme of dreams also acts as the common thread in the Destination Future section, where readers will find names like Ester Viola and Saturnino.

The “Let me dream” issue – whose contents will also be expanded upon and gone into in depth on Icon’s website and on the brand’s social media channels – is also a place for fashion, which has always been at the heart of the Icon story, with an exclusive feature, along with an interview with the young Milanese actor, Matteo Oscar Giuggioli.

Fashion will be celebrated with a private event, created in collaboration with Fay, in which a special feature in this issue is dedicated. An exclusive evening that will take place in Rome on 27 October, during which the new issue of Icon will be presented, with special guest actor Paul Wesley, the face of one of the covers of “Let me dream”.

The new Watches channel

This month Icon is also launching another new feature: starting this month, the website will be enhanced by the new Watches channel. The section is dedicated to watches that brings the Icon brand even closer to the key luxury sector, as well as its readers, with stories and daily insights into one of modern man’s major passions, which is also the topic of the magazine’s monthly column by watch editor, Paolo De Vecchi.

Grazia, the magazine under the editorship of Silvia Grilli, is on the newsstands with a special issue: “Fashion, design and the virtual world”, which sees Giulio Cappellini as featured guest editor.

The special edition of the magazine looks at the fusion of fashion and design and the new expressive opportunities introduced by the metaverse. A narration which, recounted through the eyes of famous designer, architect and entrepreneur, Giulio Cappellini, who recently received the Compasso d ‘oro alla carriera – the oldest and most authoritative world design award – guides Grazia readers on a journey exploring how space and the way we live it has changed, suspended between the real and the virtual world.

“I asked a great architect like Giulio Cappellini to be guest editor of this issue of Grazia, focussing on the encounter between design and fashion and exploration of creative freedom that the metaverse can offer. We have thus created this collector’s issue, where beauty becomes a life philosophy and the front cover a unique invention, “said Grazia editor, Silvia Grilli.

“It was a great pleasure and honour for me to have the chance to narrate the various facets of design for an attentive and wide audience, set against a contemporary and comprehensive view of our way of life”, Giulio Cappellini, emphasised.

The architect is also the protagonist of an exclusive interview that opens this special edition of Grazia. From his beginnings in the family business, followed by trips abroad discovering talents that today are some the most brilliant creative minds on the scene, spanning his passion for the Far East, Cappellini talks about himself and explains why today the challenge is not only to design something beautiful and useful, but to have it tell a story.

In this issue of Grazia, the guest editor also meets two names from the world of design. In the encounter with British designer Jasper Morrison who, with his simple and functional masterpieces has revolutionised design, and who in his exchange with Cappellini looks at how the new frontier is imparting lessons in sustainability, and the designer, Francesca Lanzavecchia, who explains to Cappellini how the virtual dimension will endow everyone with new freedoms.

Guiding readers over the pages of this special edition will be the voices of archistar and established talents.
These include Marc Newson, who explains to Grazia that, in the new virtual world, it will be love for beauty that makes the difference, and Rodolfo Dordoni who brings readers into his world of empathy and poetry. And also, Paola Navone, who, in the pages of the issue, explains if you want to reinvent objects and environments, you must never stop being surprised; Ronan and Erwan Bouroullec who have revolutionised design, showing us that the real strength of an object lies in its grace, and Patricia Urquiola explains to Grazia how we will be able to build spaces in which objects and technology are linked to our emotions and, not overlooking contributions from designers Guglielmo Poletti, Keiji Takeuchi, Sebastian Herkner, Panter&Tourron and Chiara Andreatti.

To enrich this special issue of Grazia, an exclusive reportage has been given over to collectible furniture pieces that combine design and fashion, created by great designers and chosen by Cappellini for their power to transform spaces.

An alliance – that between design and fashion – was also the escort underpinning the selection of the guest editor’s most iconic models of eyewear and bags, a leitmotif that continues in the fashion by Grazia pages, which has spawned a vibrant and colourful urban style in the hustle and bustle City of Milan that never sleeps – and beauty, which today is also virtual thanks to digital avatars that allow us to live unique experiences, all under the banner of freedom to dare.

The actress Coco Rebecca Edogamhe is the cover face of this special edition of Grazia and, by framing a QR code, her face will come alive, enabling readers to enter a three-dimensional reality. She has become a symbol for many young people with ethnic roots thanks to the series Summertime and she poses for Grazia in a fashion spread suspended between real and virtual worlds, like the one where her generation is trying to express its freedom.

The narrative of the encounter between fashion and design in the new issue of Grazia was enthusiastically embraced by the market and by numerous advertisers – managed by Mediamond – that opted to be part of this special issue, which can boast more than 100 pages in advertising sales.

A hint of Zenzero, the talent agency of the top food creators of the Italian digital scene, has landed in the world of communications.

This one of a kind reality came to life thanks to the founding fathers of Giallozafferano’s workforce – a leading Italian media food brand behind this initiative; practically the result of One Shot Agency’s experience in social communications combined with the creativity, talent and success of five of the most renowned Italian food creators.

Giallozafferano – already renowned with 50 million followers in Italy and abroad – was the first editorial brand to actively work with young food creators and talents, well before the new market trends. Such relationship grew over time and is now consolidated thanks to the new top five creators selected to “co-create” the project. Zenzero Talent Agency.

A significant change of approach to the marketing influencer setting, where the creators are for the first time allowed not only to establish a commercial relationship with an agency, but to actively take part in its development as founding fathers.

The new agency, specialised in the food industry, boasts Daniele Rossi, the Tuscan chef with modern and refined culinary skills linked to local traditions, Cookergirl, the “red apron” girl with a passion for cooking and experimenting, Diletta Secco, the refined, cheerful and spontaneous storyteller always attentive to the environment and healthy eating, Rosy Chin, the chef and entrepreneur who blends traditions with innovations and Luisa Orizio, Giallozafferano’s number one food blogger, among its co-founders.

The Agency’s offer

Zenzero exclusively manages 20 exceptional talents: not only the co-founding creators themselves, but also some of the most renowned and original culinary talents, as well as several emerging figures of growing relevance in the field at different levels of engagement.

The new food agency is the point of contact of an extraordinary hub of creators – relying on a total of 20 million followers, 200 million video views and beyond 10 million interactions a month. The brand has a dual work objective, working on the growth of its talents to enhance their distinctive positioning on one hand and interpreting the needs of businesses to build communication strategies with effective languages bound to also reach the new generations on the other.

Zenzero will become a new point of reference for the food industry, also thanks to its name which is closely linked to GialloZafferano‘s. Zenzero, or ginger, is a fresh and original ingredient that is much appreciated by those who love to experiment in the kitchen or to add a crisp and natural touch to their preparations, just like the Agency’s soul.

Alessandra Rigolio, a young manager with much experience in the media and already Mondadori’s Marketing Director, will lead Zenzero as its CEO, and Gabriele Colasanto, Mondadori Media’s Food Department Manager as its president. The two will be assisted by Luigi D’Alterio, Sales Director of both Zenzero and Hej, and Nicole Cavallo, the Head Talent Manager who will combine marketing and creative management strategies for the customised projects of each talent.

“We are proud to launch a one of a kind and innovative reality such as Zenzero, and to take one more step towards the continuous strategy of evolution that has always distinguished Giallozafferano. In recent years, our brand has always focused on the social media channels and creators, considering them both as essential elements of its success strategy, in particular on Instagram and Tik Tok. With Zenzero, we’ll be able to provide our partners with both a new media solution and creators capable of satisfying their needs with projects bound to generate real value. Our trump card is the relationship we build with our talents: we work with them at every step of the way, invest in their growth and always provide the market with contents that are in line with the new trends and languages,” stated Alessandra Rigoglio, Zenzero’s CEO.

This turnkey offer and one of a kind strategy, consisting of many tricks of the communications world, along with the know-how of a partner such as One Shot Agency, an Italian agency operating in digital management and communications for years, will be supervised by the team’s account manager Daniele Tozzi.

“As far as our group is concerned, Zenzero consolidates our experience in the management of talents and represents a new ambitious and specialised challenge bound to become a point of reference for the marketing influencer strategies of the food sector. The focal point lying in its ability to manage and develop creators of undisputed talent and who have a unique way of influencing the market,” stated Matteo Maffucci, co-founder of One Shot Agency. “Together with Zenzero, we studied a formula intended to transform these projects into a brand experience through a story adapted to the brands and services of the food industry and to their values, talents and social audience.”

Zenzero’s creators

In addition to the five founders, Zenzero already has many creators and talents, among which: Chef Nerone, a young cook from the Campania region who combines his love for his land with spontaneity and improvisations: 2foodfitlovers, a social media couple with a passion for fitness and good food; Foodqood, third cooking tiktoker worldwide; Rossella pane e cioccolato, renowned for her exquisite contents; Valeria Ciccotti, of Vale cucina e fantasia, with her creative and simple recipes; Fernanda Michela Nicotra, of Il caldo sapore del sud, a native of Catania who loves traditional dishes and more; Monica Pannacci, of Ricette del cuore, promoter of simple, instinctive and zero waste type of cooking; Gessica Runcio, of Le ricette di Gessica, who alternates precious traditional family recipes to quick and easy to make dishes for all; Sebastian Fitarau, a refined chef with creative, light and tasty suggestions; Nonna Nella, the most social Italian grandma who conquered TikTok and the heart of food lovers; Cuori Veggie, with a simple and quick veggie-based cuisine; Aurora Cortopassi, Giovanni Castaldi and Manuel Saraceno,Giallozafferano‘s three renowned faces. These talents are capable of igniting a passion for cooking among all Italian generations, by covering all tastes and languages across the platforms.

Zenzero’s seat will soon be inaugurated in Milan, right next to Giallozafferano’s: a creative hub in the city centre with spaces entirely devoted to the production of food creator projects, recording studios, sets and equipped kitchens, but also a place for organising events.

Zenzero will have a special team to support the talents in the design and implementation of their projects. The go to the market section will be launched thanks to Mediamond’s expertise and to its Brand on Solutions structure, to ensure the implementation of brand initiatives, contents and influencing.

The Wom, Mondadori Media’s 100% inclusive digital media Brand, becomes a leader in the women’s segment with 8 million individual users and over 5 million fans on the social networks just under a year of its launch (source: Audiweb, July 2022).

With a primarily social and 100% inclusive nature, The Wom is present on Instagram, TikTok, Facebook and WWB with a main profile and thematic vertical channels. Such transversal offer has led the Mondadori Media brand to become a point of reference for the new generations, thanks to its ability to relate the interests of both the millennial and Z generations.

The brand enhances individual uniqueness through contents by sharing the values, experiences, emotions and sensations of an ever increasing number of people by overcoming stereotypes and taboos.

“We are very happy with these results: The Wom made its way up the web and social rankings and become a point of reference for the new generations of women in just 8 months. For us, The Wom means the pursuit of happiness and our content proposal is refreshed daily, thanks to the constant exchanges of ideas and emotions of all those involved in the project – from the creators and editors, to the very strong community that developed around the brand – and who share our values, beyond all labels,” stated Daniela Cerrato, Mondadori Media’s Mass Market Brand Manager.

The offer is now expanding by adding The Wom Horoscope, full of astrological contents and articles so as to meet the needs of the new generations’ increasingly more evident passion, to The Wom Beauty, The Wom Fashion, The Wom Healthy, The Wom Life and The Wom Travel.

The website contains a special area devoted to daily horoscopes illustrated with The Wom’s unmistakable stylistic code and in-depth insight on the characteristics of each sign.
The Instagram profile provides daily inspirations and curiosities in a fun and ironic key: infographics, memes, astro stories and astro reels related to the zodiac signs, but also fashion, beauty, health and lifestyle forecasts developed together with the creator Luigi Torres Cerciello, insta-astrologist and author just acquired by The Wom. Viral contents are presented in the language of digital natives and are able to reach over 700 thousand followers on Instagram, a fan base mainly consisting of under 35 female users and which further strengthens the brand’s audience in this age group.

Today, The Wom boasts a team of over 60 talented experts, who contribute to the production of 1.000 original contents each month between the website and social networks which reached a total of 16 million video views (source: Shareablee and Instagram reels insights, September 2022).

The Wom’s novelties and milestones were celebrated in the heart of Milan at 21WOL during an exclusive event, “The WoMderful Squad,” which brought together all of the brand’s top creators for the first time, as well as some exponents of The Wom Committee, among which Benedetta De Luca, Gender and Inclusion Editor, Federica Gasbarro, Climate editor, Ariman Scriba, mental health advocate and Victoria Oluboyo, civil rights activist and intersectional feminist.

The special evening focused on the stories of those who strive to ensure the brand’s success each day, such as the creators Paola Torrente, Samuele Bartoletti, Henry Scorner, Abbia Maswi and Hiba Omra. The performance of the emerging artist Marsali animated the evening.

The Wom received excellent feedback, also for the work carried out by Mediamond, the agency that designed the advertising solutions, through a series of special projects in constant development, and thanks to which over 30 customers decided to get involved in the brand’s initiatives within the first 6 months.