Media

Icon, the Mondadori Group’s men’s fashion and lifestyle brand, ushers in the year 2022 with a celebration of Italian talent and style in a special issue available at news-stands starting tomorrow, focusing on the excellence that makes Italy unique.

“We call our first issue of 2022 “È stile italiano” (“That’s Italian style”) to pay tribute to the talented people we believe best represent Italy. All these artists are “made in Italy”, an expression that has, over the past few decades, come to stand for truly excellent products and outstanding people, whose stories we will be telling on the pages of Icon, explaining how they became icons of our unique and inimitable Italian identity. Inimitable, because everything that is made in Italy stands out not only for its style, but for the designer’s culture and approach to design. In short, it’s our culture that makes us unique! This is why the world continues to be amazed and fascinated by everything ‘made in Italy’. It’s the perfect cover for our country,” comments Andrea Tenerani, editor-in-chief of Icon.

Six faces will be featured in the January issue’s cover stories: world champion gymnast Nicola Bartolini; tennis player Matteo Berrettini, the first Italian to qualify for the finals at Wimbledon; rapper Blanco, a phenomenal success in Italian music today; two new faces in Italian film, Giuseppe Maggio and Lorenzo Zurzolo, and world superstar Laura Pausini, whom editor-in-chief Andrea Tenerani himself chose for the cover of Icon.

The first Italian to win a Grammy, a Golden Globe, four Latin Grammies and an Oscar nomination, Laura Pausini bares her soul in her interview with Icon. The star’s lifestyle is tempered by the down-to-earth attitude typical of the people of her region, Romagna: “When I travel alone, I always ask for the smallest room in the hotel, because being alone in a big room makes me anxious. The global head of Warner Brothers once told me I was the only singer to record for the company who had never used a hotel minibar!” She talks about her family and her idols, such as Sophia Loren: “I want to be as serious, concentrated, dedicated, and disciplined as I believe she is.” She has a comment about the Italian rock group Måneskin: “Everything they do makes a splash in Italy, and I’m happy for them. I used to do the same kind of thing, but in those days there were no social networks, so nobody knew what I was up to!”

The January issue of Icon also features great Italian stylists and entrepreneurs such as Armani, discussing his ties with the world of film; Brunello Cucinelli, and his idea of business; and Andrea della Valle, with his winning combination of heritage and innovation. The Destination Future section focuses on stories of Italian know-how, both famous and unknown: from the mystery of Stradivarius violins to the rediscovery of visionary stylist Rosa Genoni, as well as world-renowned artists and musicians, films, indie magazines and much more. Lastly, in the Voices section, authors like Stefano Bartezzaghi and Nadeesha Uyangoda talk about how they see Italy.

The magazine, website and social networks dedicate plenty of space to men’s passions at the start of 2022, from beauty to beverages and from travel to automobiles, presenting plenty of news and sneak previews. In the month of July, this content will be further expanded with the return to the news-stand of Icon Wheels, a special issue of Icon concerned entirely with cars and motorbikes, showcasing the most iconic and desirable models.

This celebration of the people who have made Italy an example of excellence that stands out all over the world will culminate on the catwalks of Pitti Immagine Uomo with the exclusive event “È stile italiano” – “That’s Italian style”, organised by Icon. This very special evening will bring together some of the most prominent people in the fashion industry at the Four Seasons Hotel in Florence on Monday, January 10, including Pitti Immagine CEO Raffaello Napoleone. The honoured guest of the evening will be violinist Charlie Siem, offering a truly outstanding performance.

To provide additional visibility for this showcase of all-Italian faces, traditions and excellence, during the fair dates Icon will also be distributed at Milano Centrale and Firenze Santa Maria Novella railway stations. The first of the 8 issues of the magazine to be published in 2022 will also enjoy the support of a communication campaign via digital out-of-home advertising circuits.

Mondadori Media, Italy’s leading multimedia publisher with 55.5 million fans on social networks, has signed a partnership with Twitter to join the Twitter Amplify program, which allows the possibility to amplify and promote video contents on the platform, reaching an even wider audience.

The agreement involves the Twitter accounts of the Mondadori Media brands Giallozafferano, MyPersonalTrainer, TheWom, Smartworld, Focus, NostroFiglio and Studenti, which are real points of reference in vertical segments linked to the passions of Italians – from cooking to wellness, from technology to science and training – with 1.6 million followers overall.

The partnership highlights the strength of Mondadori Media, chosen as an important partner to get in touch with valuable audiences through innovative content, relying on consolidated know-how in the production of videos for social media: an area in which Mondadori Media has already strong experience and leadership, thanks to an internal team dedicated to the co-production of editorial content with partner brands and successful special projects.

Thanks to this agreement, Mondadori Media and Twitter will offer partner companies the possibility of inserting pre-roll advertising videos, before the contents published by the Mondadori Media brands.

Mondadori Media will further expand the development of branded content social projects and initiatives on Twitter. This will extend the opportunities for companies and investors interested in reaching new audiences based on their needs and in an authoritative, transparent and highly interactive context thanks to the involvement of the Mondadori Media brand communities, making advertising communication ever more effective.

Giallozafferano, the leading food media brand in Italy, continues to grow on social media, with a global fanbase that has now topped 35 million thanks to the acquisition of the Foodqood profiles.

Created by chef Khalid El Mahi, Foodqood is the world’s fourth largest cookery profile on TikTok by number of fans, and the top profile in Italy.
In little more than a year, Foodqood, which is also on Instagram, has accumulated more than 13 million followers, with an increase of 1 million fans in the last 30 days, attracted by short dynamic videos that have gone viral in Italy and around the world, with each one attracting an average of more than 6 million views.

Its success is due to the talent of its young creator, El Mahi, 37 years old, head chef at the Das Badl restaurant in Trentino – Alto Adige. The rapid growth of Foodqood’s social profiles is driven in particular by its fast and easy Italian and international recipes, illustrated in short dynamic videos, which are also available in English.

The acquisition has given a decisive boost to Giallozafferano’s position on TikTok and its international expansion. 

Giallozafferano was the first Italian food media brand to target TikTok – where it now has more than 2 million fans on three profiles – as a fundamental move to reach the new generations, experiment with new styles and collaborate with the top emerging talents in Italian cooking.

Meanwhile, at the beginning of the year, Giallozafferano successfully launched its international English-language version as a website and on social media, where today the brand has a community of more than 5 million fans on Facebook, Instagram, YouTube and TikTok.

«We are delighted to expand and diversify our social media presence with the acquisition of a hugely successful international young profile. The Instagram and TikTok profiles of Foodqood, which from today will be called GZ Foodqood, mean we can count on an overall fanbase on a par with the top world players,» said Andrea Santagata, general manager of Mondadori Media. «Furthermore, our strategic collaboration with young chef Khalid enables us to continue our on-going productive experimentation with new styles, with the focus increasingly on video shorts, a format that already lets us reach 150 million video views a month on social media. The purchase also strengthens our positioning as a Food Talent Factory. Giallozafferano believes in creators as an important ingredient to deliver fresh content and engage Millennials and Generation Z. This is why today Giallozafferano collaborates on a stable basis with over 50 of Italy’s best and most original food creators,» Santagata added.

With its latest acquisition, Giallozafferano continues to attract and select the most exciting talents on the web, a process that began in 2011 when it created the largest Italian food blogging community, attracting growing numbers of top chefs, influencers and creators.

This also enhances branded content opportunities for commercial partners, who, through the Mediamond space concessionaire, can target new audiences with innovative publishing formats, using the factory content of Giallozafferano and the unique team of food creators who work with the brand.

Christmas is a time for music and solidarity with Sorrisi Live – Un sorriso per Natale, the exclusive digital concert TV Sorrisi e Canzoni, the entertainment world’s landmark brand, will present this evening, Wednesday 22 December, so that readers, followers, and fans can enjoy the festive atmosphere together with the top names in Italy’s recording industry.

Following 2020’s great success, the event this year will see the participation of 9 of today’s most popular young artists, ready to offer special good wishes to all their fans from 7pm on the website and on the magazine’s Instagram and Facebook channels.

The artists performing on the Sorrisi Live stage will be Gaia, Francesca Michielin, Federico Rossi, The Kolors, Arisa, Deddy, Emma Muscat and Rocco Hunt, while one of the big names from last year’s concert, Francesco Gabbani, will be making a return appearance.

Hugely talented musicians and singer-songwriters, who will lead the Sorrisi audience into the warm and familiar Christmas mood with an exclusive acoustic version of songs from their personal repertoires.

A playlist of the voices most admired by the young generation, who will give the concert even greater appeal thanks to their popularity on the social networks, engaging an even larger audience and demonstrating the privileged relationship that has always existed between Italy’s best-selling weekly magazine and artists of every generation.

The concert – which can be watched and re-watched on Sorrisi.com and the magazine’s social profiles – will be presented by Gabriele Corsi, with the participation of the event’s host, Aldo Vitali, editor-in-chief of TV Sorrisi e Canzoni.

«This year once again we have the pleasure of offering our readers and social media followers a unique and special Christmas concert, with leading artistes who responded enthusiastically to our invitation and whom I thank most warmly. I’m especially grateful to them because the concert allows us to help many unfortunate children through the Dottor Sorriso Foundation,» said Aldo Vitali.

The concert will indeed provide an opportunity to offer a smile to the families who will be spending the festivities in hospital wards, thanks to the support Sorrisi has decided to give to the Dottor Sorriso Foundation. The foundation has been working in hospitals across Italy for more than 25 years, promoting the Smile Therapy to brighten small patients’ stay in hospital and help them cope with their illness with renewed optimism.

«For the second year, I have the honour and pleasure of joining the editor of Sorrisi to present the Christmas concert. This is turning into a wonderful tradition which, hopefully, we shall soon be able to hold live, » said Gabriele Corsi. «On television, on radio, at events, I always try to get people smiling. So what better occasion, as we celebrate Christmas, than the Sorrisi concert in collaboration with our friends from Dottor Sorriso?»

With the Sorrisi Live – Un sorriso per Natale concert, TV Sorrisi e Canzoni confirms its standing as a constantly evolving brand with the power to bring together artistes and entertainers, a public of 5.7 million readers and users a month (source: Nielsen Media Impact Data fusion, May 2021) and a community of 950,000 fans on the social networks (source: Shareablee e Insight, October 2021), thanks to an editorial offer comprising the magazine, the website, social media and events.

Click here for information on how to make a donation to the Dottor Sorriso Foundation project.

More than 15 million unique users a month on the web, a global fanbase of 35 million on social media, 200 million video views a month: with these numbers Giallozafferano is celebrating 2021 as a very successful year.

A success achieved thanks to a distinctive positioning, which saw Giallozafferano become thefirst food media brand to focus on TikTok and on creators. Today, it collaborates with a team of more than 50 of the best and most original food talents.

The Giallozafferano young talents were the protagonists of the “GZ Creator Award” event held yesterday in Milan: a special acknowledgment for the creators and bloggers who distinguished themselves during 2021 by engaging growing communities of foodlovers, and achieving record-breaking views and interaction, and helped to foster the growth of Giallozafferano with their talent and content.

«For Giallozafferano, the creators, each with their own specific identity, are an increasingly central element: as publishers, the decision to create a team with the top Italian cookery talents has enabled us to strengthen and innovate our content offer and at the same time given them the chance to grow together with us, with the support of a brand leader and the expertise of our team, in a mutual beneficial relationship,» said Mondadori Media general manager Andrea Santagata. «We are proud to have become the home of Italy’s top food talents and we have created the GZ Creator Award specifically to thank all our creators and bloggers for their passion and extraordinary skills, » Santagata added.

The GZ Creator Award 2021 was presented in seven categories by Andrea Santagata together with starred chef Alessandro Negrini from the Vòce di Aimo e Nadia restaurant, which provided the venue for the event.

The Giallozafferano 2021 best blogger award went to Luisa Orizio (Allacciate il grembiule), whose dishes everyone can cook attract more than 4 million monthly visits to her blog and 1.2 million fans.

The creator with the highest like average is Andriana Kulchytska, who is always on the look-out for tempting dishes that will appeal to the fitness world, with an average of almost 50,000 “likes” per video.

The creator who attracted the highest number of comments in 2021 is Daniele Rossi, a Tuscan chef who seduces everyone with his choice of traditional popular dishes and raw materials of the highest quality, with more than 1,400 comments for his guacamole video recipe.

The most sustainable creator award, with the most viewed veg videos, was won by Diletta Secco, a young cook who promotes sustainability in the kitchen with simple, unique recipes.

The creator with the highest average for video reel views was Rafael Nistor with his live video recipes, where the sounds as he prepares the food create an original and hypnotic audio, with an average of 1.4 million views for each video.

The award for the highest overall number of views went to Cooker Girl, aka Aurora Cavallo, with her unmistakeable red apron and huge repertoire of “traditionally new” dishes, for more than 50 million views on Instagram Reels and TikTok.

The creator behind the most viewed video is Khalid El Mahi, now a permanent member of the Giallozafferano family of social profiles with the “GZ Foodqood” brand, a youthful, fast and dynamic approach to cooking: his recipe for pita bread attracted 8 million views.

The exclusive Giallozafferano event – devoted to cooking, creativity and entertainment – was compered by special host Guglielmo Scilla, known as Willwoosh. The guest of honour was singer Orietta Berti, who offered the guests an exceptional medley of her hits, including Mille, winner of five platinum disks and one of the songs most downloaded and listened to by generation Z, and her new single Luna Piena, composed in collaboration with Hell Raton and sung in public for the first time last night.

Giallozafferano’s success in 2021 confirms the brand’s unique ability to select web talents as part of a continuously evolving journey: one that began in 2011, when Giallozafferano created the largest Italian food blogging community, which today has transformed the brand into a veritable food talent factory – with contributions from more than 100 top chefs, bloggers and creators – and will continue in 2022 with an even more ambitious program.

The basis of its success is a benchmark brand for Italian foodlovers, a “top of mind” food medium, the best known, most frequently consulted, must-have name in the kitchen. This is confirmed by the constantly growing community, reflecting the ability of GialloZafferano to be of service throughout the day thanks to consolidated content and video production knowhow, the result of a special in-house social content production.

INTERNI, the Mondadori Group’s interiors and contemporary design magazine edited by Gilda Bojardi, presents XXX-Y 30 YEARS OF THE FUORISALONE, a book published by Electa that celebrates the most memorable designs, personalities and events that have characterised the creation and development of an event that is a symbol of the city of Milan. The story begins with the origins as the “Milano Designer’s Week” created in 1990 by Gilda Bojardi and INTERNI, which evolved and adopted the name FuoriSalone (also invented by the magazine’s editor) which then led to the explosion of temporary districts and its position as an authentic urban festival.

In 512 pages, 1000 images and the designs of over 2500 protagonists, the book covers the history of the most important event in the world of international design.

“It’s not enough to use the equation Design = Milano to understand the success of an event as unique as the FuoriSalone,” declared Gilda Bojardi, editor of INTERNI. “As the book explains, created 30 years after the first event which, on our initiative, structurally involved many of Milan’s key design locations, the FuoriSalone is a choral effort with a great number of protagonists involving a range of historical factors, geographic, productive and cultural. It is, in fact, the expression of a system that only in Italy, and only in Milan, could find such fertile ground. From 1990 to the present, the event has continued to grow, overcoming, both in terms of cultural vivacity and experimentation, the limits of an exhibition-market to become an exceptional urban festival that visitors, regardless of their professional interests, experience as an important spectacular and unmissable cross-cultural happening. The knock-on economic impact is such as to make it the most important week of the year for the city and, together with the Salone del Mobile – to which it is complementary – makes Milan the ideal place for the diffusion of a culture that places design at the heart of debates regarding innovation and the progress of society,” concluded the editor.

The book brings to life the various stages of its development and the most emblematic events that has marked the history of the FuoriSalone – a spectacular cultural and market model, copied around the world, based on a successful mix of performance, installations, and experimental exhibitions and expressions – and enabled Milan to become the recognised capital of international design.

The story is told chronologically and divided by decades (1990-1999, 2000-2009, 2010-2019), introduced by a chapter on the 1980s, and specifically the events that led to the creation of the FuoriSalone. Written by four leading design critics (Beppe Finessi, Deyan Sudjic, Paolo Ferrarini and Li Edelkoort) the book offers a general and personal account of the phenomenon, its evolution and significance. The decades, meanwhile, benefit from a historical and sociological introduction by university professor and scholar Andrea Davide Cuman, who tells the story of the event in relation to the evolution of taste and the transformations of the city.

The range of images – drawn from the INTERNI archives – is accompanied by contributions from around  50 personalities who with their first-hand accounts, memories and anecdotes, describe ‘their’ FuoriSalone: from the inventors of the big events that formed the basis for the FuoriSalone – such as Giulio Cappellini, Paolo Pallucco, Patrizia Moroso – to designers that created unforgettable installations – including Ron Arad, Andrea Branzi, Michele De Lucchi, Jacopo Foggini, Barnaba Fornasetti, Massimo Iosa Ghini, Antonio Marras, Fabio Novembre, William Sawaya and Paolo Moroni, Emiliano Salci – as well as the gallerists and curators whose spaces and initiatives have marked the evolution of this urban phenomenon – including Gisella Borioli, Rossana Orlandi, Antonia Jannone and Carla Sozzani.

XXX-Y 30 OF THE FUORISALONE will be presented in preview on Tuesday 21 December 2021 at the Triennale in Milan with the participation of: Stefano Boeri, Giulio Cappellini, Antonio Citterio, Stefano Giovannoni, Ferruccio Laviani, Piero Lissoni, Rosita Missoni, Paola Navone, Maria Porro and Patricia Urquiola.

XXX-Y 30 ANNI DI FUORISALONE will be in bookstores from 18 January.

INTERNI is grateful for the collaboration of: Videomobile, Moretti and Acqua Chiarella.

Focus, the Mondadori Group brand, leader in popular science, is strengthening its commitment to safeguarding the planet with a special issue produced in collaboration with the WWF.

An extraordinary project that sees Italy’s most widely read popular science monthly, a point of reference for science, nature and technology enthusiasts, travelling with the organisation’s researchers to examine – through the authoritative lens of the editorial team – the projects that for 60 years the WWF has pursued in order to protect and endangered land and species.

The project, which brings together Focus and the WWF, will lead to a special report that aims to share with the whole of the brand’s community – of 5.2 million users and readers (source: Nielsen Media Impact Data Fusion, May 2021) – the message that, now more than ever, our defence of the environment cannot be postponed. An initiative that is the first stage of a journey that in 2022 will see Focus celebrate its first 30 years with a series of activities and special events.

“Since 1961, the WWF has been fighting for the protection of nature and ecosystems. And it does so because it understood, before others, that humankind’s wonderful journey has also endangered the planet’s delicate balance. So, we travelled around Italy and the world with the WWF to learn more about the nature reserves they defend, the work they do, the wild places, the plants and the animals that live there. We observed the amazing nature of the earth so that we could tell you about it. And, once again, we did it in awe and admiration, with an amazement that we never want to lose.” said Raffaele Leone, editor of Focus.

“Focus proved to be an extraordinary travelling companion that enabled us to talk about the work we did in our first sixty years, from the challenges we have overcome to those we still have to face, aware that our wellbeing also depends on the wellbeing of the nature that surrounds us. Today we know that in the next 10 years we will have to do much more than what has been done in the last 60 years if we are to face the climate crisis and reverse the trend in biodiversity loss. In the last 60 years we have seen the world undergo profound transformations and even the WWF has changed in that time, but one thing will never change: our absolute determination to create a future where people can live in harmony with nature,” said Donatella Bianchi, president of the WWF Italy.

This initiative is the result of a multi-year commitment that Focus has been engaged in to raise awareness and promote the sustainable development goals of the UN 2030 Agenda through initiatives that involve readers, students and teachers across all its channels, which make the brand an important multimedia platform of reference for such issues.

At the heart of this special edition of Focus are reports, first-hand accounts and encounters by journalists from the magazine’s editorial team, exceptional protagonists of the expeditions conducted together with WWF experts.
A journey through the pages of the magazine that will accompany readers around the world with exclusive stories and a selection of unpublished images of the territories explored and their inhabitants.

In Paraguay visiting environments where nature still reigns supreme: an expedition to the heart of South America, which begins in the Chaco area, a territory increasingly threatened by the expansion of livestock breeding and extensive agriculture and which continues from the Pantanal area to the Atlantic forest.

And then in central Africa with a visit to the protected Dzanga-Sangha area where gorillas – overwhelmed by poaching and further threatened by both pervasive and silent deforestation and diseases such as Ebola – are protected and admired by tourists thanks to an “habituation” project launched by the WWF in the 1990s.

The issue also features the story of the search for whales and dolphins in the waters of our own seas: a direct testimony of the experience lived on board the Blue Panda, the WWF ambassador ship, which last summer crossed the Mediterranean Sea spreading its message on the importance of safeguarding the marine ecosystem.

Further enhancing the project, there is also a programme of special content available on the Focus.it website and on the brand’s social channels – which reach more than 3 million followers – with many additional insights, interviews and exclusive images and videos on WWF projects to satisfy the curiosity and interest of users.

A multichannel and circular offer which, from the magazine is developed and enhanced on Focus’s digital channels, confirming the brand’s successful formula that combines the contribution of authoritative voices of international standing with an always fresh and rigorous look with an unmistakably clear and direct style that is able to reach an ever-wider audience.

Studenti.it, the Mondadori Group brand that is a point of reference in the education segment, is launching, in collaboration with Intesa Sanpaolo, Italy’s leading banking group for households and businesses and one of Europe’s biggest banks, YounGOALS, a financial education programme aimed at young people, who are invited to test their knowledge in the field of business and economics.

This initiative will enable Intesa Sanpaolo to use its skills to bring young boys and girls closer to concepts such as saving and investment and make them more aware of the importance of their present and future financial decisions while taking advantage of the collaboration of Studenti.it to get in touch with Gen Zers and understand better their needs and interests.

The project – which has been developed with the support of Mediamond, the advertising sales company owned by Mediaset e and the Mondadori Group – is organised in different stages and demonstrates the strengths and ability of Studenti.it to interact with an increasingly broad community. In fact, for many years the brand has reached an audience of young people with innovative language and content, which now numbers over 3.7 million unique users per month (Source: Audiweb, average January-July 2021) and almost 1 million fans on social meda (Source: Shareablee + TikTok and Pinterest Insight, October 2021), of which 400,000 on TikTok alone.

This success is due to a unique and continuously updated editorial offer, elaborated with the contribution of a team of young creators working to engage students in a variety of learning experiences with lessons, audio and video clips, study guides, advice, notes and much more.

A THEMATIC ROADMAP IN A NUMBER OF STAGES – The project developed in partnership with Intesa Sanpaolo has the specific objective of helping young people to reinforce their knowledge about finance and the economy, making it easier to understand apparently complex issues and concepts.

“Learning how to manage savings is something that can be taught and learned from a very young age. And it can expand our opportunities, make us more independent and contribute to our future serenity,” explained Andrea Lecce, director of Sales & Marketing for Private clients and Retail Companies at Intesa Sanpaolo. “This is why financial education, provided in a concrete but fun way, as in the collaboration with Studenti.it, has always been a central focus of Intesa Sanpaolo. In recent years, a million young people, of which around 300,000 under 18s, have chosen to open an account with us, completely free of charges, so that they can become familiar with basic financial services. Around 30% of mortgages are for young people, with favourable condition to help them realise the dream of owning a home. And we are committed to offering them the best financial solutions, supporting them in their studies and, in the future, the most innovative tools to face the challenges of the world of work.”

“The financial education programme developed together with Intesa Sanpaolo allows us to further consolidate the role of Studenti.it in the training of young people,” said Pamela Carati, Brand Manager Entertainment & Science at Mondadori Media. “In fact, this collaboration is a demonstration of how much our brand has been able, in recent years, to become a point of reference across the entire period of the life of younger generations. Every day we strive to provide answers to their needs with innovative educational content, in dynamic language and formats and increasingly on social media. These are the strong points that enable us to identify and intercept the needs of Gen Z and maintain an open dialogue and fruitful exchange with all of them. A winning formula that, also thanks to the efforts of young creators, is rewarding us across all platforms, in particular on TikTok, where the brand has obtained truly extraordinary results and where we have shown, with all of the content marked as #imparacontiktok, that the platform is both light but also substantial, and has led to some 400,000 followers in just one year,” concluded Carati.

The campaign got started with an online survey that involved over 56,000 users between the ages of 16 and 25, and made it possible to identify the issues of most interest and put together the second stage of the initiative: a range of content on 6 different macro-themes, available with weekly updates on all of the channels where the Studenti.it offer is available: web articles, podcasts, videos on YouTube and contributions on TikTok, Instagram and Facebook, as well as a final quiz. Space for methods for the proper management of savings, tools for effective planning of expenditure, ways to make online purchases and those to protect against scams, as well as forms of insurance and the most common types of loans for foreign studies and training, and the search for the first sources of income, the sharing economy and sustainability.

A PROFILE OF YOUNG ITALIANS   But how much do young Italians really know about finance and economics? From the survey conducted by Studenti.it, in collaboration with Intesa Sanpaolo, in the first phase of the entire campaign it emerged that young people start to talk about money and savings in the family and, in fact, this is the primary source of information for 36% of the young people who took part in the survey.

For 26% the first ideas about finance come from school, while another 26% gets their information from digital platforms. Among the economic and financial topics they would like to know more about, almost 2/3 of the participants put savings plans top of the list in order to one day be able to make important purchases or pay for their studies (32%). As regards channels to find work and benefit from a source of income, 48% of the interviewees, are in no doubt: going to university and obtaining a qualification is a way of standing out on the market.

3 in 4 students have already started to save, but only 31% of them methodically plan their monthly spending. To manage their resources, 24% of the sample make use of pre-paid cards, 22% mainly use a bank current account and another 12% a post office current account. Finally, most of the participants believe that travelling far away from their families is the first real test of their ability to manage a budget: so it is not a coincidence that for 46% their main objective is to plan their spending in the best way so as not to run out of money, while for 21% the priority is to insure against theft, accidents or other unexpected events.

These results clearly show the need for a targeted and innovative educational process to which this project provides a response in a learning context that is increasingly social and digital.

All of the details of the YounGOALS project- which are continuously updated – are available here.

Donna Moderna, the Mondadori Group brand, a point of reference in the women’s segment, this month will launch three special issues dedicated to topics of great interest to readers: from winter holiday destinations, to a Black Friday special, with a guide to discounts, and a look at Christmas gifts, a must for shopping and leisure.

A series of initiatives that enhance the offer of a brand that is always in touch with the needs of the 7.5 million users (source: Nielsen Media Impact Data fusion, May 2021) in its community, with content which is developed from the magazine across its social media channels, website and through special collectors’ issues.

Starting this week with the Winter Travel issue, featuring on the cover the presenter Elisabetta Canalis, chosen by the magazine as a representative of the perfect globetrotter: always with a suitcase in her hand, she is constantly traveling between the US and Italy for work and love.
In the special, Donna Moderna readers will find 25 winter holidays for the end of the year: from the mountains with itineraries to immerse oneself in nature and to practice sport, to cities of art in Italy and Europe with lots of practical advice for the perfect visit. Then there are the Christmas markets, destinations for a gourmet or shopping holiday and new travel experiences such as the Advent party in a European capital for an authentic Christmas atmosphere and a guided tour of patisseries with a food critic in Turin.
And not to be missed on the Donna Moderna Instagram profile three reels with the two winter sports athletes; the skier Sofia Goggia, and mountaineer Hervé Barmassee, and with the writer and art curator Paola Zatti on holidays in a city of art.

The second appointment is on 18 November with an issue dedicated to Black Friday, which kicks off the pre-Christmas shopping bonanza with exceptional promotions.
A special issue full of advice and information for purchases at special prices both in physical stores, which have become more and more places for unique experiences, amusement and fun, and in digital stores using the many new tools available: including augmented reality, virtual tours, live shopping and the new hybrid purchasing methods, such as omnichannel, cross shopping, click & collect.
To accompany the issue, there will be a tutorial on donnamoderna.com on online shopping with a range of practical tips on the best deals and the shops not to be missed, as well as an in-depth study dedicated to new payment methods.

The rich autumn offer of Donna Moderna is completed by the XMas Gifts issue, on newsstands from 25 November, with a very special cover.
The theme of the issue is the five senses: ideas and advice for gifts to touch, hear, taste, look at and smell, as well as a practical guide to making original Christmas packages.
The Christmas storytelling will continue also online with a special How To XMAS for an Instagrammable Christmas and on the Donna Moderna social media channels with a programme of Xmas Reels with lots of special guests.