Media

What do today’s women want, what are their dreams and plans? Donna Moderna, the Mondadori Group brand that is a point of reference in the women’s segment, offers some answers to these questions in its new issue #Restart, on newsstands from tomorrow.

A collector’s issue that the magazine edited by Annalisa Monfreda, that has always listened to its community – and today has over 9 million readers and users (Source: Nielsen Data Fusion Mar 2021) – dedicates to what women would like and plan for themselves and for their future at this moment of rebirth.

The special issue is based on the results of a survey developed by Donna Moderna, in collaboration with Doxa, Mondadori Lab and the philosopher Ilaria Gasparri, from which new ideas emerged regarding female desires, including first of all a desire to feel good in one’s own skin and knowing how to take life more lightly.

“Women’s desires have changed profoundly in recent months. The survey gave us surprising answers: there is also a strong desire to know the world and for itinerant travel, to transform passions into work, and to recover time for oneself. A need for lightness. This wish list has been the guide for the construction of an issue that is both a practical guide and a collection of reflections,” declared Annalisa Monfreda, editor of Donna Moderna.

Featured on the cover of this special issue is the singer Arisa chosen by Donna Moderna as an example of a woman who has made change one of her characteristics. Because Arisa gets along well with herself, knows how to transform any experience into music and always loves starting again, though never from scratch.

For the cover of this issue Donna Moderna has chosen a symbolic shot of the artist who, reflected in front of a mirror, invites all women to search for their own desires within themselves. An important message that the brand wants to share with the whole community also on social networks, asking users to post a photo of themselves using Donna Moderna’s special mirror effect Instagram filter.

The #Restart issue is divided into five sections dedicated to the five themes investigated in the survey. The common thread of each section is the stories of women and entrepreneurs who tell readers about their experience. Testimonials and interviews that will combine with practical advice and columns to inspire and help all women to reinvent their lives and make their dreams come true.

We start from the section dedicated to what women want to be: from the survey conducted by Donna Moderna it emerged that more than half of interviewees see themselves in a minimal style that allows them to enhance their beauty. The content of the section includes a beauty special dedicated to eyes, a detail of their appearance that, as highlighted by the research, more than 40% of women want to enhance. Among the most common new trends adopted by women is the kitten eye, followed by the new frontier of pro-aging, and grey power, the focus of an article dedicated to all the actresses who show off their very well-tended grey hair.

There is also a section dedicated to what women would like to be: in the survey more than one in three women said that she wants to feel well in her own skin and learn to enjoy the person that she is. A trend that combines with the desire to take better care of one’s body (55%), to which Donna Moderna dedicates a feature with beauty tools, practical advice and an in-depth study on supplements for self-care, without forgetting the importance of mental well-being.

In the third part of the special issue of Donna Moderna, women talk about their aspirations for both their jobs and their free time. In the first place is a desire to carve out time for themselves (52%), followed by the courage to cultivate their passions (39%), with almost a third of women who say they would like to feel appreciated at work (31%).

The survey also revealed a marked sense of gratitude among interviewees for their own lives (47%), even if in the last year and a half they have suffered from a lack of physical contact (30%). A result that is at the heart of the fourth section, where Donna Moderna looks at what women are committed to giving to future generations.
Here the stories include that of Luciana Littizzetto, who retraces her life as a former teacher and mother of two foster children.

The special issue concludes with a section dedicated to what women would like to receive from themselves and from others: more than 40% of interviewees would like to learn to take things more lightly, and to receive a bit of pampering and gratification from others.

In addition to the magazine, the storytelling of the issue will also be available digitally on the website www.donnamoderna.com and on the brand’s social media channels which already have over 2.2 million fans (Source: Facebook, Instagram, Twitter). In particular, video stories and inspirational cards will be published on Instagram with stories about women who have managed to satisfy their desires.

The launch of the new special issue of Donna Moderna is supported by an advertising campaign developed by Casiraghi&Greco and planned on print media, radio, the web, social media and DOOH.

The positive trend in advertising continues for the special issues of Donna Moderna, up by around 30% compared with the special issues of last year.

SmartWorld, Italy’s biggest technology network, relaunch its website, now online with a new visual brand identity.

Leader in the tech information segment, with over 2 million unique users every month (Source: Audiweb, January-June 2021), SmartWorld is an articulated communication system based on  3 digital properties (www.smartworld.it, www.androidworld.it, www.mobileworld.it) that provides the market with a privileged overview of the technological innovations destined to revolutionise our everyday lives: from traditional consumer electronics to home automation, and from gaming to home entertainment, the internet and gadgets.

Over the years, SmartWorld has been able to evolve into an authentic content factory, becoming the leading “brand influencer” in the tech market, thanks to its ability to provide effective coverage across all platforms: from articles on the web to YouTube content, as well as podcasts, news about the best offers on Telegram, reels on Instagram and short videos on TikTok (where the brand has attracted more than 350,000 followers in just one year).

A single hub that places users at the centre, presenting new products and services, reviews and ratings, product profiles and a buying guide divided by category with a clear and simple language, suitable for both straightforward and complex devices and conceived with the aim of engaging not only tech addicts, but also the public at large.

THE NEW SITE – From today, the new SmartWorld site will provide users with a more immediate and easy-to-use interface, making it easier to make full use of the offer.

The new visual brand identity focuses on modern and appealing logos, while the web design is even more suited to access from mobile devices and social media, in addition to being more practical and offering faster download speeds.

The new look is completed with a new homepage, where news and video content will be given new prominence and a special section will be dedicated to partners’ promotional offers with buying guides just a click away, a new proprietary semantic algorithm for content management and an even more immersive design.

Icon, the Mondadori Group’s male fashion and lifestyle brand is publishing a new special issue entitled brand “That’s Entertainment”. On newsstands from 21 September, the special issue is dedicated to all forms of entertainments, from cinema to TV series, music to art, as well as leisure and social media, with the aim of discovering what is entertainment today and who are the real protagonists of contemporary show business.

“Recent years have seen a revolution in the world of entertainment and beyond. Cinemas, theatres and stadiums have all been closed and all kinds of social event have been cancelled, as collective experience was substituted for the individual. As with all upheavals, something has been lost but something has also been created, and today the old and the new are not mutually exclusive but coexist. The only certainty we have is that there will always be someone who will want to entertain us, and we will always be happy to say yes,” said Andrea Tenerani, the editor of Icon.

To celebrate the world of entertainment, Icon has chosen four special personalities for its covers.
The actors Miguel Herrán and Jaime Lorente, stars of Money Heist, the most acclaimed Netflix series of recent years which is now in its fifth and final season. The two actors, who play the characters Rio and Denver respectively, reveal to Icon how a series that began so spectacularly can end: “By rediscovering the essence of the characters, what viewers fell in love with at the beginning: so, character. The war came later,” Lorente told the magazine.

And then the actor Adriano Giannini who talks about himself in an exclusive chat with Icon: from his 20-year career to the film with Nanni Moretti, love, friends and future projects.

The face of one of the other four covers is that of American actor Ethan Cutkosky. Born in 1999, he grew up with the character he plays in the TV series Shameless, maturing and changing with him to become one of the best-loved faces of his generation.

We also have the model and singer-songwriter Arsun Sorrenti, son of the famous fashion photographer Mario Sorrenti, who tells Icon about what it is like to be the only person who wants to make his living with music in a family dedicated to the visual arts.

The core of the magazine is fashion and style, which have always been the central focus of Icon: with exclusive interviews, insights and columns through which the magazine has become the spokesperson for the sector, its traditions and the values it embodies. A story based on Made in Italy with an always attentive eye on the emerging and artisan talents that make our country an example of excellence.

And don’t not miss the meeting with the designer Valentino, an authentic fashion icon who in an exclusive interview with Icon talks about his lucid vision of the present: “Today the internet and social media are at the centre of everything, conveying both the beautiful and the ugly. In my day, newspapers and magazines acted as a filter and helped to create the big names. I don’t think today’s blogs or Instagram do quite the same thing. I even doubt that in 50 years anyone will remember the talents discovered through them,” explains a designer that was always very careful not to crash and burn in his youth.
Plus Lawrence Steele, the new creative director of the Aspesi fashion house, is also among the personalities featured in the issue.

In the autumn there will be other news for Icon and – under the guidance of the editor Andrea Tenerani and Angelo Pannofino, Icon‘s new editor-at-large – coverage will expand from fashion to culture, art and society offering readers increasingly sought after and focused insights on male passions.

“My new assignment will start in October and I am looking forward to making a contribution to Icon. I like stories that surprise by connecting seemingly distant worlds, and it is this kind of surprise that we will try to give to our readers,” said Angelo Pannofino, editor-at-large of Icon.

The entertainment issue will also feature on Instagram and the Icon website, where the brand will continue to talk about the world of entertainment and the most important events with specials such as that created for the 78th edition of the Venice Film Festival, with interviews with protagonists, exclusive content and real-time updates, and the one dedicated to design and the new edition of the “Supersalone”.

The success of the McChicken Variation project, in partnership with GialloZafferano, Italy’s best loved food media brand, is now in its third edition: added this year to the McChicken Original recipe are Il Ricercato and Il Goloso, conceived with quality ingredients from around Italy. With this project, McDonald’s Italia also announces the reinforcement of the inclusion of the outstanding Parmigiano Reggiano DOP on its menu.

The new recipes, created together by McDonald’s and GialloZafferano, are available in all of the 615 restaurants in Italy until 19 October.
The McChicken Variations on offer include the “great return” of Il Goloso, the sandwich with 100% Italian chicken breast, 100% Italian bacon, salad and yellow tomatoes from Campania, introduced last year, again along with the chefs of the Mondadori Group brand. And new this year is Il Ricercato, an exclusive recipe with 100% Italian chick breast, rocket, tomatoes, mayonnaise, Italian basil and Parmigiano Reggiano.
This recipe will involve the acquisition of some 32 tons of Parmigiano Reggiano flakes, an authentic “princely” ingredient for this edition of McChicken Variations.

The relationship between McDonald’s and Parmigiano Reggiano is a long-standing one. The first DOP product offered by McDonald’s was a limited edition sandwich in 2008, and marked the first stage in a growing use by McDonald’s of the excellence of our country’s products, and in 2011 it was the first and only DOP product to find a permanent place among the assortment, with the Parmigiano Reggiano snack. From this year, Parmigiano Reggiano has expanded its presence on the McDonald’s menu as a continuous ingredient in salads and Wraps.

The McChicken Variation shows that McDonald’s is confirming and strengthening its Italian-ness. In fact, for the preparation of these recipes, the company will buy more, in addition to 32 tons Parmigiano Reggiano da Parmareggio, 15,5 tons of rocket from Bonduelle Italia, 30 tons of tomatoes and 20 tons of batavia lettuce from Bonduelle Italia and Sab, 300 kg 100% Italian basil for its basil mayonnaise, 18 tons of yellow Campanian tomatoes and 48 tons of bacon from Fratelli Beretta and Italia Alimentari.

All of these ingredients are in addition to the 100% Italian chicken breast supplied by Amadori and the bread produced by Bimbo at its plants in Modena and Rome.

This shift towards greater Italian-ness is a confirmation of McDonald’s commitment to the country’s agri-food sector, from which every year the company buys 94,000 tons of raw materials, with a value of over €200 million.

“We are delighted that our collaboration with GialloZafferano is now in its third edition,” said Dario Baroni, chief executive of McDonald’s Italia. “The McChicken Variation project is really a very important one for us, as it enables us to tell our customer about our commitment to flavour and the quality of the ingredients that we use in our recipes, and, above all, the search and selection of the best Italian suppliers. And it is a splendid opportunity to announce, with these new proposals, the continuous presence of Parmigiano Reggiano on our menus, and with which we will continue to pursue our mission of bringing to a large public the excellence of Made in Italy, traditionally considered a niche, and ‘educating’ consumers about the quality of Italian products and making them accessible to everyone.”

“Once again this year we are really excited to renew this important collaboration with McDonald’s,” declared Andrea Santagata, general manager of Mondadori Media. Enhancing the taste and quality of the excellence of our country is a commitment that we bring every day to the homes of the millions of Italians who follow our brand. Values that we present through exclusive content and innovative languages, created thanks to our team and a group of over 50 top creators who collaborate with GialloZafferano. A winning formula that we use across all social media to actively engage an increasingly wider audience and become a point of reference even for younger users, thanks in particular to TikTok, where the brand has reached extraordinary numbers in just over a year.”

The McChicken Variations produced in partnership with GialloZafferano will be the protagonists of a rich programme of content, developed together with Brand On Solutions, the Mediamond project development area, and will involve all the brand’s digital channels – the website, app and social media. The visibility plan, developed together with the advertising sales company, will be live for the entire period of the initiative, with new recipes available on GialloZafferano.it on a dedicated hub, accessible from the site’s main menu. In support, a campaign of launches and advertising launches that will also involve the magazines GialloZafferano, Focus and Donna Moderna, has also been planned.

The story will continue across all of the brand’s social media platforms with exclusive content, created specifically for the different channels, and the collaboration of 6 creators, who will share the preparation of the recipes on TikTok.

The McChicken Variations will also be featured in a live cooking session to be held on the 23th of September on the GialloZafferano Facebook, Instagram and YouTube channels. An event dedicated to the brand’s entire community, in which Manuel, the face of the site, will guide users through sandwiches recipes.

INTERNI Creative Connections is the title of the much-anticipated exhibition event, conceived by the Mondadori Group interiors and contemporary design brand, that is taking place from 4 to 19 September in the courtyards of the University of Milan, at the Orto Botanico in Brera and, for the first time, at Via della Spiga, 26.

With the patronage of the City of Milan, INTERNI Creative Connections will also be an occasion to celebrate the 30^th anniversary of the FuoriSalone, first launched in 1990 – on the initiative of Gilda Bojardi, editor of the magazine – and widely recognised as the event of reference for international architecture and design.

“The real vocation of the FuoriSalone is to propose a cultural, spectacular and market-based model, which is translated on the ground as performance, installations, exhibitions and, in an entirely natural way, in experimental expressions which over the years have become part of a spontaneous process of design education and training,” explained Gilda Bojardi, editor of INTERNI. “The results of the recent FuoriSalone events make it possible to see it historically as a collaborative effort in which INTERNI is one of the leading protagonists. A phenomenon that is wholly complementary to the historic Salone del Mobile, for which the city is the location for the spread of a culture in which design offers an opportunity for reflection, development and encounter. A model much imitated around the world but still unrivalled that this year celebrates its thirtieth edition. And, to mark this milestone, also Palazzo Niemeyer, the headquarters of Mondadori, will be illuminated in red, green and yellow, the colours of our exhibition.”

INTERNI Creative Connections was created with the intention of activating and multiplying connections and relationships: a virtuous system among the protagonists of creativity, designers, companies, distribution networks that have a fundamental need to connect people, ideas and projects from different places and cultures. In collaboration with companies, multinationals, start-ups and institutions, almost thirty site-specific installations, design islands, micro-architectures and macro-objects have been created, which develop three important themes: ‘Care’, in design, in production processes, in the use of materials and in the subsequent application of the circular economy, ‘Sustainability’ in the sense of being conscious and as an indication of method, a creative and productive attitude that is fundamental for those who design, do business, invent and experiment; and finally ‘Mobility/ Speed’, in both a real and metaphorical sense, and referred to peoples, thought, space, means of transport and technology

Installations and designers

Among the installations on show in the spaces of the University of Milan are, in the Cortile della Farmacia, an installation designed by Mario Cucinella which accompanies visitors through a visual narration dedicated to the world of Ernesto Gismondi, the brilliant entrepreneur and founder of the world-famous Milanese company Artemide, who passed away in 2020. Meanwhile, connecting natural and technological materials with sounds is the focus of Bamboo ring: Weaving a Symphony of Lightness and Form by Japanese architect Kengo Kuma, created by Oppo in partnership with the London Design Festival.

Sharing-Connection-Conviviality is the title of the micro-architecture tower – which anticipates the large installation by Whirlpool for the FuoriSalone in April 2022 – which consists of a symbol that looks to the future and invites us to question ourselves about the meaning of human existence in the world of tomorrow. The designer Michele De Lucchi with AMDL CIRCLE has created a metaphorical tower in the Cortile d’Onore that encourages the eye to look up and at the same time the mind to reflect on who we are and who we will be. In the Cortile dell Settecento we’ll find Falso autentico, a project for Glo by Marco Nereo Rotelli who defines it as “the house of the languages we have lost”: you enter an architecture made of raw earth using an ancient African technique and go out into the future, a digital and immersive space.

Two impressive installations are placed inside the Cortile d’Onore. The first one is called Freedom – designed by MAD Architects with the support of the Rome-based European office of the Chinese studio: it represents a seagull with its head turned upwards looking at the sky, as if it were about to take flight for distant lands. The metaphor is clear and is naturally connected to the post-pandemic world that is shaping our current situation, but which wants to represent a tangible symbol of optimism, a desire for rebirth and renewal that is both social and private at the same time. The lawn meanwhile hosts Survival, a project by Stefano Giovannoni, designer and owner of the Qeeboo brand. The idea comes from the desire to represent this epochal moment through the biblical story of the rescue of mankind and animal species on an ark, represented here by a 10×6 metre platform which brings together, using mechanical elevators of about 7 metres, about forty animals, some of them life-sized.

In the Aula Magna (the Great Hall of the University) the Folded line installation, for the exhibition L’archivio si racconta – I libri della Fondazione Renzo Piano (The archive speaks – The books of the Renzo Piano Foundation) with the eleven volumes published by the Renzo Piano Foundation, each dedicated to a single project. In the Loggiato Ovest there are installations in homage to Nanda Vigo and Alessandro Mendini, as well as the installation by the Fabio Novembre Studio for Perdormire

The main sponsors: AUDI and Eni

There are two co-producers of INTERNI Creative Connections: Audi, a premium brand that is wholly committed to becoming a conscious mobility provider with the widest range of electric cars in the world, and Eni, an integrated energy company with over 30,000 employees in 68 countries around the world. Each of the main sponsors presents a high impact installation conceived by architects of international standing: the Marcel Wanders Studio for Audi at the Audi City Lab in Via della Spiga 26, and Eni with Carlo Ratti Associati with the contribution of Italo Rota (Creative Lead) and the scientific research of Alessio Fini, from the Department Agricultural and Environmental Sciences at the University of Milan at the Orto Botanico di Brera.

The Audi City Lab is dedicated to research and experimentation in the field of mobility, a hub that will host stories and personalities that embody the idea of Audi’s progress to celebrate new perspectives and ideas about the future. To transform the unfinished space of Via della Spiga 26, the Marcel Wanders Studio, as part of the INTERNI Creative Connections exhibition-event, with the installation Enlightening the future which offers an emotional representation of the new frontiers of Audi research thanks to an immersive experience based on light as a means of connection and narration of its innovation projects. The exhibition focuses on the presentation of two new cars from the company, the Audi RS e-tron GT and the Audi A6 e-tron concept, and, as the basis for inspiration, the various expressive and design forms with which the German brand develops the issue of lighting. Through different lighting scenarios, the visitor is guided through an experiential path that begins with a ‘sensorial’ tunnel, where the walls, covered with a soft fabric, emanate a diffused light that encourages visitors to touch and interact with the space. The corridor leads to the exhibition space for the two new models, where the light ‘explodes’ in a dynamic game of reflections and refractions, and takes on the architectural function of an immaterial wall that protects the cars, like a glass case protects works of art in a museum, but which the visitor is invited to pass through. To examine how innovation and evolution intersect, the Audi Inspired by progress talk will take place on 6 September, during which ideas and interpretations that anticipate the future will take shape generating unprecedented connections.

Moving to the Orto Botanico di Brera, a suggestive oasis of greenery squeezed between the buildings in the centre of Milan, Natural Capital, the installation, designed by Studio Carlo Ratti Associati for Eni, aims to increase visitors’ awareness of the role of forests in the fight against climate change. Natural Capital, which extends over 500 square metres, shows the CO₂ captured and accumulated by the different species present in the Orto Botanico di Brera and the risks deriving from deforestation, among the main causes of the increase in CO₂ in the atmosphere. Visitors will be able to admire the installation immersed in the garden of the Orto Botanico di Brera and experience a different point of view of the fight against climate change thanks to design, a universal language capable of stimulating collective reflection on the issue of decarbonisation. The theme of forest conservation fits perfectly into the context of the INTERNI Creative Connections exhibition, as it speaks, through design, about the connections between human beings and nature and the use of various forms of creativity to identify effective solutions to important new needs, such as global warming.

The INTERNI system

INTERNI’s integrated communication system continues to expand and reaffirm its role as the main source of information for the world of design. In fact, thanks to two print titles (INTERNI and the FuoriSalone Guide) and two digital publications (INTERNI King Size and the FuoriSalone Guide), a major event (INTERNI Creative Connections), INTERNI online (website and social networks) and Interni Design Journal with background and videos conveyed through a system of newsletters, providing the tools to allow user to keep up to date in real time on trends, news and previews in design.

An authentic vademecum for all those who want to find out about and find their way around the increasingly rich range of Milan Design Week events, the print and digital versions of the FuoriSalone Guide (also accessible on tablets and smartphones) are a must, with a day by day agenda of events involving the companies, designers and architects taking part in the FuoriSalone.

The brand’s strength is also clearly visible on the ground: a big street advertising campaign is planned for Creative Connections which includes 15 banners positioned in the main entrances of Milan and in the historic centre, 1,000 flags at the locations of the events in the Fuorisalone Guide, as well as 60 digital systems in the busiest areas, 10 retro shuttle buses, customised newsstands in the city centre, shop windows and LED walls (the Megastore Mondadori in Piazza del Duomo and the Rizzoli Store in Galleria Vittorio Emanuele).

With an event that gives Milan unique and exceptional visibility, INTERNI confirms its absolute leadership in the professional living segment, but also in the communication of the design system, transforming from specialist to a mass media publication.

For full information, please go to: www.internimagazine.it

To coincide with the Venice Film Festival, Grazia, the leading 100% Italian fashion brand, with 21 editions around the world, presents “Io sono il Cinema” (I am cinema).

A special issue of the magazine edited by Silvia Grilli dedicated to the rebirth of the world of cinema: from the stories of the most popular actresses and actors al who talk about their burning passion for the set to the mythical red carpet and the most glamorous fashion.

“Today Oggi Grazia is out with an extraordinary issue dedicated to a vibrant passion for the cinema. The 16 personalities involved in the putting together of this issue talk about their love for the set and how it has given an added dimension to their lives. All of them also remind us that art is freedom. Among the 16 is Sahraa Karimi, the only Afghan woman with a degree in film-making. In her piece she talks about how the Taliban, with their medieval cruelty and cultural vandalism, are against art, against the cinema and against women. Indeed, they consider educated and independent people like Sahraa a threat. I hope that in these pages you can identify with the passion that animates the protagonists of the issue. Let’s all appreciate the infinite value of freedom. I invite you all to become a threat” declared the editor Silvia Grilli.

Accompanying the readers and followers of Grazia through the pages of this issue is the actress Serena Rossi, the ‘godmother’ of this year’s Venice Festival and featured by Grazia on the cover.

Among the many personalities who have contributed to the pages of this special issue are: Stefano Accorsi, Cristiana Capotondi, Luca Zingaretti, Claudia Gerini, Valeria Solarino, Sergio Rubini, Claudio Santamaria and Gianmarco Tognazzi. As well as the directors Gabriele Salvatores and Elisa Amoruso and international stars Ester Acebo and Thimothée Chalamet. 16 protagonists that will allow readers and users to discover the relationship that each of them has with the cinema. Plus, the issue also includes testimonies by previous ‘godfathers’ and ‘godmothers’ of the festival, from Vittoria Puccini to Alessandro Borghi.

There is also extensive coverage of fashion and beauty, with a focus on diva styles as well as columns on jewellery, the look of various celebrities, and, of course, the red carpet clothes and make-up. Enriching the issue even more is a feature on the style of the stars, with all the looks of the actresses arriving on the Venetian lagoon.

This storytelling about the world of cinema and the Venice Film Festival is developed from the magazine on to the website, as well as the brand’s social media channels, where the content of the issue is expanded and enhanced.

And, new with this issue, the launch of a special Venice edition of Grazia Gazette, a dedicated section on Grazia.it to keep up with everything that’s happening during the Venice Film Festival. From fashion, with the most exclusive looks, from the red carpet and special events, to beauty, with looks, trends and hairstyles. There is also an unmissable column on people, with curiosities, tips & tricks about the Festival’s locations and events, and the Grazia film club, a closer daily discussion of the films selected by our cinema expert @julietvampire.
A special on the site that Grazia readers can access directly, using the QR code on the cover of the issue of on the homepage of Grazia.it.

An extensive daily selection of live coverage and news from Venice will also animate the Instagram profile of @Grazia_it where, each day, the protagonists of the Festival will talk to our correspondents with the hashtags: #iosonoilcinema, #graziawalkstheredcarpet.

An exhaustive range of content that confirms the capacity of Grazia to engage the brand’s 3.7 million readers and users (Source: Nielsen Media Impact Data Fusion, March 2021) with a circular, complete and multichannel offer.

The initiative has two main partners: Lexus, confirming its presence with Grazia at the Venice Film Festival for the second year, and Xiaomi that will be present with its smartphones to immortalise the looks of Venice in real time.
On the advertising front, there has been double-digit growth across the entire Grazia system compared with 2020.

Starting in October, Icon, the male fashion and lifestyle magazine edited by Andrea Tenerani, will be joined by Angelo Pannofino in the role of editor-at-large.

With the appointment of Pannofino, the Mondadori Group brand will further enhance fashion, its protagonists and the worlds surrounding it, using it as a lever to talk about society while also expanding coverage of art, culture, news and current affairs.

Born in in Puglia, aged 45, with a degree in law, during his professional career Angelo Pannofino has exercised his creativity, firstly in advertising and, subsequently, in journalism, where has collaborated on a range of titles, including Rolling Stone, L’Uomo Vogue, Wired, Icon, as well as the cultural pages of the daily newspaper Domani.

Focus, the Mondadori Group brand, leader in the popular science segment, once again confirms its role as a point of reference for all enthusiasts about issues related to science, technology and nature, and introduces an even richer offer. 

With over 3.1 million readers every month (Source: Audipress, 2021/I), the magazine edited by Raffaele Leone underlines its position as Italy’s most widely read monthly thanks to a successful formula which has always managed to combine authoritative contributions from internationally renowned scientists and experts, with an unmistakable style that is both clear and direct and able to reach an increasingly large audience.

Every day Focus makes the most recent discoveries accessible and engaging, helps readers to navigate around fake news and broaden awareness and understanding of the evolution of the most recent discoveries through a multimedia system that includes the magazine and the web, special events such as Focus Live, as well as podcasts and social media, where its numbers continue to grow. The brand’s community currently has more than 3.2 million fans (Source: Shareablee and Insight, June 2021), an increase of 17% compared with 2020 thanks to a rich schedule of engaging and instructive content, reaching a peak organic reach of over 1 million per post.

Plus, it is going to be a summer of new features for Focus, that is enhancing its offer with special content and new editorial initiatives.

Starting with the magazine, which will be on newsstands in July and August with two double issues: both of which will, exceptionally, add to the features and columns of Focus 40 pages of Focus Domande & Risposte, (Questions & Answers) to satisfy the curiosity of everyone and provide answers to the most incredible and interesting facts: from the animal world to technology, and from history to health, as well as food, sport and economics.

And, for the first time, Focus will bring to newsstands the “Focus Guides”, two exclusive collectors’ volumes to explore and admire the 101 UNESCO Heritage Sites, available from 30 July. The first volume “Paesaggi e natura” (Landscapes and Nature) features an account of the most beautiful and suggestive sites in every country, from the Great Wall in China to the Galapagos Islands, and the extraordinary Italian villages of the Cinque Terre. The second volume “Arte e civiltà” (Art and Civilisation) will be a journey of discovery of the world’s cultures and the symbolic sites of history.

The launch of these initiatives will be enhanced by an advertising campaign conceived to amplify the new features among the target audience, and planed across various media, from the magazines and newspapers, as well as radio, social media and TV.

These activities also confirm Focus as a dynamic brand that is always careful to satisfy the needs of a highly curious and interested public looking to discover and understand the world through the lens of science.

First launched on TikTok just over one year ago, GialloZafferano has now reached 1 million followers, confirming the success of the title’s offer on all social networks.

A result to which, again on the short video platform, should be added over 300,000 followers – and growing – that the brand has reached in its international version in English.

The Mondadori Group’s food media brand immediately won over the community of the popular social network thanks to a mix of exclusive content and an original approach, designed with the aim of actively involving an increasingly broader audience and becoming a point of reference in the kitchen, also for younger people.

In fact, the formula of short video recipes has proved to be a winner for GialloZafferano not only on TikTok, but also on other social networks, in particular Instagram, with over 40 million views every month.

This success has been achieved thanks to an editorial programme involving more than 50 top creators: from Aurora Cavallo, (@cooker.girl), with her unmistakable red apron and a vast repertoire of “traditionally new” recipes, to Daniele Rossi (@danielerossichef), the irresistible Tuscan chef capable of bringing everyone closer to popular traditional dishes and the very best raw materials, up to Khalid El Mahi (@foodqood), with a range of dishes rich in Middle Eastern influences, and Andriana Kulchytska (@adrianathrr), constantly looking for the most amusing ideas with a nod to the world of fitness.

A group of young and dynamic talents, which, from today, is enhanced by the exclusive collaboration of food creator and TikTok ambassador Diletta Secco (@dilettasecco), promoter of the concept of sustainability in the kitchen, with simple recipes uniquely designed to reduce waste to a minimum and raise awareness among the community on the issue of healthy food with a reduced environmental impact

“Embracing social media as a communication paradigm means always being ready to experiment with new approaches and to interface with continuously evolving targets. The brand’s development strategy is consequently reinforced by the collaboration of the many creators that GialloZafferano is able to attract and making us the home of the best talents in the kitchen,” declared Andrea Santagata, General Manager of Mondadori Media. “Our constantly growing numbers confirm once again the brand’s outstanding vocation for innovation, which is capable of evolving by always putting people’s needs and requests at the core of what we do.”

The success achieved on TikTok confirms GialloZafferano’s leadership in the cooking segment. Giallozafferano.it is the website of reference with a unique audience of 15.4 million users per month (Source: Audiweb, April 2021), to which should be added leadership on social media, with a community of 19.3 million fans across six platforms.

These results also contribute to the growth of the audience of Mondadori Media, the leading publisher on social networks with over 41.4 million fans (Source: Shareablee and Insight, June 2021) and a point of reference also on TikTok, where the company is present with 8 other brands, in addition to GialloZafferano, and more than 2.5 million fans overall.

These innovations also mean new opportunities for our commercial partners, who can reach new audiences and take advantage of innovative editorial formats, making use of both the Mondadori Media content factory and the unique team of food creators that collaborate with its brands

Grazia, the leading 100% Italian fashion brand, with 21 editions around the world and edited by Silvia Grilli, is on newsstands with a special issue entitled Olimpiadi della rinascita (the Olympics of rebirth)
The magazine looks at the protagonists of the Olympics and the rediscovery of sport. Readers will find the athletes of the 2021 Games in Tokyo, to the icons of the past: they will read  stories and first-hand accounts from many of the talents engaged in these post-pandemic competitions and dealing with the special rules and regulations that must now be followed.

“This extraordinary issue of Grazia is dedicated to the athletes who will bring us the thrill of these Olympics and the return of normal life,” declared the editor Silvia Grilli. “They will excite us with their records and help us to see a better world. Because that is what the Olympic Games are: commitment, respect, courage, self-improvement, progress, equality, pace, internationalism.  As well as a more satisfying tomorrow for women. Enjoy!” the editor concluded.

The personalities and contributors to the special issue include: the writer Laura Imai Messina, who has lived for years in Japan and talks about how the country will feel during the Olympics when they can once again enjoy competitive sport with spectators.

Historian Eva Cantarella explains to Grazia how society needs female champions that are an inspiration for the young girls of today and tomorrow, because sport is also equality and respect.

And then lots of athletes, authentic talents from different disciplines: from swimming’s ‘divine’ Federica Pellegrini, now competing in what will be her last Olympics, to Simona Quadarella, another highly talented swimmer who in Tokyo hopes to leave her mark. We also have the coach of the Italian national women’s football team Milena Bartolini and Novella Calligaris, the first swimmer to win a medal at the 1972 Olympics, who tells Grazia about the effort involved in becoming the number one.

Other voices opening up to the magazine include the trainer Giorgio Cagnotto who for years coached his daughter, the diver Tania who explains just how long the road to the podium is.  The fencer Alice Volpi shares with Grazia her excitement ahead of this great challenge, as does the rhythmic gymnast Alessia Maurelli.
Then there is women’s volleyball with the captain of team Italy Myriam Silla and the long jumpers Marcell Jacobs and Gianmarco Tamberi. As well as other accounts from young protagonists of sport: for water polo Pietro Figlioli, for wrestling Frank Chamizo Marquez and Abraham Conyedo Ruano and for artistic gymnastics Vanessa Ferrari.

In this special issue of Grazia will also find portraits by leading photographers of 6 great athletes who are part of the history of the Olympics and of sport. The basketball legend Michael Jordan, US swimming campion Mark Spitz, and the long jump champion Fiona May. As well as Carl Lewis who broke world records in both the 100 metres and the long jump, winning medals at four Olympics, Florence Griffith, the world’s fastest woman of all time and the great fencer Valentina Vezzali.

This special issue is also enriched by cool fashion with a sporty soul and beauty that emphasises the body and footloose, the new trend in which you walk barefoot.

Grazia – which reaches a total audience of 4.3 million people, including users and readers (Source: Nielsen data Fusion December 2020) – will also produce a special entitled Sport generation, available on Grazia.it, in which three young athletes will talk about their passion for sport, the sacrifices, the satisfactions and the hopes. #Graziasportgeneration also continues on the brand’s social media profiles, in particular Instagram, with a rich range of content and background, including curiosities, quizzes and sports-themed surveys, and involving 1.6 million fans (Source: Shareablee, TikTok, Pinterest June 2021).