Media

Focus Storia, the Mondadori Group brand dedicated to the personalities, events and curiosities of history, is enhancing its offer with new formats and content which, from the magazine to the web and social media, extends also to podcasts.

In fact, the magazine edited by Raffaele Leone has made available to the public the portal “Storia in Podcast” (History in Podcasts), Italy’s most complete audio library to enable readers and users to discover in a new way the protagonists and facts that have marked human civilisation.

An unprecedented and exclusive journey, with over 180 continuously updated episodes divided into 10 thematic areas that talk about the great events of the past in a simple but rigorous approach, thanks to the contribution of contemporary historians and commentators from leading Italian universities.

Enhancing the “Storia in podcast” series, an episode created to celebrate the 60th anniversary of the birth of Princess Diana is now available. From her origins, in Sandringham, in Norfolk, to her marriage to Prince Charles in 1981 to the tragic car accident in which she lost her life in the late summer of 1997.

A special episode that is part of the Focus Storia podcast collection dedicated to the events of the ever-popular British royal family: from “The Crown: from fiction to reality”, in which the writer and historian Hugo Vickers discusses the celebrated Netflix TV series, up to “Prince Philip” and “The Queen’s Corgis”.

A selection of content, available on the Focus-branded web site, that already reaches an overall audience of 6 million readers and users (Source: Nielsen Data Fusion, November 2020) as well as on the Spotify, Apple Podcast, Google Podcast and  Amazon Podcast platforms, where over 1.1 million listeners have been recorded, confirming the success of this innovative format which completes the o Focus Storia offer.

“Podcasts are an extraordinary tool able to attract a broad and complementary audience alongside the fans who already follow us on the Focus Storia magazine. Adding podcasts is part of a wider project aimed at making Focus an authentic multimedia world accessible across all platforms on the market. In addition, a history podcast, in a country like ours, that is full of entrepreneurial excellence that, while relevant to the present, also has an interesting, often local and family-based, past, will also enable us to examine this reality which is unknown to most people,” declared the editor of the magazine, Raffaele Leone.

The Focus Storia community has also been won over by the many episodes that look at great personalities for the present and the past: from the last King of Italy, Umberto II, in the words of his daughter Maria Gabriella di Savoia, to Dante Alighieri and Lorenzo de’ Medici, and the football phenomenon Diego Armando Maradona. And then the great interest in current events, with the success of an exclusive docuseries: from the story of Alfredino, 40 years after the tragedy of Vermicino, up to ten episodes on the kidnapping of Aldo Moro, with previously unseen photos and archive recordings that have never been heard before.

Teaching materials, summaries, conceptual maps, guides and background details prepared by teachers, as well as podcasts with audio snippets for speed up revision, a YouTube channel and dedicated groups on Facebook and Telegram: also this year Studenti.it confirms its role as a point of reference for schoolkids involved in the high school diploma exams, making available all of the necessary resources to face and overcome the challenge.

The Mondadori Group brand – used by the community also as a platform for sharing opinions, doubts and expectations, starting from surveys and questionnaires – has continued to offer support for students outside of school with a wide range of materials on its web site and on social media, confirming its position as a leader in the educational segment with 5 million unique users per month (Source: Comscore, April 2021).

THE MOST CLICKED CONTENT – Exhausted after a year and a half of distance learning and by the final rush of checks and tests, final year high school students have once again found in digital content an indispensable source of support for revision ahead of the exams. This is confirmed by a survey conducted on the eve of the exams by Studenti.it on a sample of 40,000 pupils: 50% of them declared that they found the summaries extremely useful, followed by conceptual maps (25%), background (14%) and videos (9%). However, it is podcasts that won the record number of clicks, for which, in the month of May alone, more than 165,000 downloads were recorded, with a total of over 1.2 million downloads on the brand’s channel.

THE SOCIAL MEDIA COMMUNITY – Among the many difficulties encountered at the end of the year, the biggest one concerned the preparation for the exam: it is by chance that, according to a recent survey by Studenti.it, 80% of students did not feel adequately prepared or were afraid of gaps due to distance learning. The exams, however, went better than expected, as can be seen from the comments collected on the brand’s social media channels, which have become an authentic meeting and exchange point for all the students: “My exam went well. I was excited, I had studied a lot and it seemed like a walk in the park,” writes Veronica. “Guys, I’’s over! An unforgettable feeling, good luck to the next lot!”, echoes Desiree.

From literary summaries to mathematical explanations, from English cards to scientific curiosities, and from practical tips to jog the memory and concentration to suggestions for dealing with performance anxiety, the final year exams are confirmed as increasingly social and digital.

RECORD ON TIKTOK – Present on all major social networks with a fanbase of 910,000 users (Source: Shareablee and TikTok, June 2021), in the weeks of the exams Studenti.it enjoyed unprecedented success on TikTok. In fact, for the first time, with the launch of the hashtags #imparacontiktok, #imparacontiktokitalia and #maturità2021, even the popular social network attracted a significant number of students struggling with the state exams.

Thanks to the quality and immediacy of the educational video snippets, as well as the openness and spontaneity of the young creators, the Studenti.it channel received a wave of subscriptions, with more than 310,000 followers and more than 3 million likes; a total of 7 million views.

The commitment of the Studenti.it team will not stop even during the summer months: the brand’s TikTok creators will continue to keep students company, with lots of new content designed to support them both in their choice of university and in view of getting back to school.

La Bellezza delle arti unisce le Persone (The Beauty of Art Brings People Together): is the title of an event organised by INTERNI, the Mondadori Group’s interiors and contemporary design magazine edited by Gilda Bojardi, dedicated to the Italian Pavilion at Expo 2020 Dubai.

The Universal Exposition, which runs from 1 October 2021 to 31 March 2022, is the first to be held in a country of the ME.NA.SA. area, i.e. the Middle East, North Africa and South Asia: an event of great significance also for issues relating to architecture, design and sustainability.

Expo Dubai offers an opportunity for recovery and a reaffirmation of Italy in all its many facets – from the arts and crafts, to its ingenuity and knowledge – in line with the claim of the much-anticipated global event Connecting minds, creating the future and the title given to Italy’s participation:: Beauty Brings People Together.

The Italian Pavilion, which will open its doors at Expo 2020 Dubai on 1 October, will in fact provide an account of Italian excellence. The thread running through all its elements is the beauty of our country: the landscape, architecture, art, science and manufacturing. The art and culture of know-how will testify to the country’s capacity to enhance history by bringing it up to date through contemporary languages and technologies. The value of the beauty of art at the Pavilion will be represented in the installations of the Belvedere, the Giardino delle Storie (the Garden of Stories)- created with the CNR to control the emotions of plants – and, above all, the Teatro della Memoria (the Theatre of Memory), a space with the walls lined by 2,600,000 gold leaf and glass tiles that reproduce those of the Palatine chapel in Ravenna with an octagon that houses a unique and unrepeatable 5 metre and one centimetre high digital copy of Michelangelo’s David.

The debate will include Paolo Glisenti, Commissioner General for Italy at Expo 2020 Dubai, Davide Rampello, Artistic Director of the Italian Pavilion, Gioia Placuzzi, Chief Operating Officer of Sicis, and the great master of photography, Massimo Sestini – who will show images from above of the Italian Pavilion and David, from the digitisation to installation – in addition to a speech by Massimo Fagioli, Chairman and CEO of Cartiere Paolo Pigna.

During the encounter, which will be the first occasion on which what can be seen inside the Italian Pavilion at Expo 2020 Dubai will be presented, there will be a particular focus on the significance of the event today. In fact, Expo has become a hybrid event, both physical and digital, which also offers an opportunity to reach virtual visitors from all over the world. But we will also talk about the eco-sustainability of the Pavilion because, as it is completely compostable, after it has been decommissioned all of its parts will be reused.

The event will be available on Tuesday 29 June at 18.30, on internimagazine.it

Subsequent events will be held in September: one during the exhibition-event INTERNI Creative Connections, organised by the magazine for the FuoriSalone 2021 in Milan, and then in Venice during the Architecture Biennale.

This INTERNI initiative is part of the media partnership between Mondadori Media, Official Gold Sponsor of the Pavilion, and the Italian Commissioner for Expo 2020 Dubai which foresees a number of communication, cultural, publishing and event activities both in the lead up to the Expo and during the entire six month period of the event.

Icon, the Mondadori Group’s male lifestyle and fashion brand, is launching “Ready, steady, play”, a special issue to talk about and celebrate sport, as a symbol of re-emergence and a new style of life, and the worlds that surround it: fashion and sportswear, to coincide with the opening of the Milan Fashion Week, wellbeing and new technologies.

The special issue, on newsstands from 19 June, will be a homage to vitality, positivity and the rediscovery of the joy of living alongside others. It will have four different covers featuring protagonists of the summer’s most important sporting events – from football’s Euro 2020 to the Olympic Games – and the athletes of emerging disciplines, offering readers a different vision of sport and the re-birth that it represents.

 “A new season is opening up for everyone, that’s what we hope and our way of experiencing sport could really become a symbol of the re-emergence that is on the horizon and an agent of social change,” said the magazine’s editor, Andrea Tenerani.

 The issue opens with an exclusive conversation between the editor of Icon and Mino Raiola, the ‘king’ of football agents, who the magazine asked about the values that underlie sport: “Inclusion, equality, the need for a level playing field and to learn to work and live together regardless of where one comes from: football is a mirror of life. These values, which are fundamental for football, are also fundamental for society and in the daily life of all of us”, he told Icon. Raiola also explained to the magazine edited by Andrea Tenerani his view about his work over the years: “I leave it to the players and my family to judge me, if they are happy, then I’m happy too. And then, as we say in such circumstances, if you choose a job that you love, you only have to work one day and you’ll never have to work another day in your life”, concluded “the man behind the success of some of football’s greatest talents of the age”. 

One of the stars of one of the four Icon covers is the football player Erling Haaland. A rising star of European and world football, Haaland talks about himself in an exclusive interview, conducted in partnership with The Daily Telegraph and leading sports journalist Jason Burt. The Norwegian striker confesses to the magazine that his great obsession is the Champions League. He started following it when he was a little boy and made his first appearance on the small field near his home at the age of 19 where he immediately made his mark. “I used to watch the matches when I was very young: I don’t remember when the Champions League wasn’t a part of my life. There were some great teams with legendary top-scoring players. My dream became that of playing in the Champions League and scoring lots of goals. It’s the tournament where the best players play: that’s their place”. And he also admits how important it is to win, “It’s my biggest dream!”

Icon also has a cover dedicated to the Azzurri who in these days are engaged in Euro 2020: the magazine met the Italian national football team, led by manager Roberto Mancini, in Coverciano where they posed for an exclusive photo shoot in the uniform designed by Giorgio Armani for Emporio Armani.

The collaboration between Icon and Bruce Weber continues and in this special issue the outstanding American photographer returns with a more than 20-page feature with portraits of emerging athletes, including, exclusively, Sean O’Malley, also known as Suga, the most promising fighter of the new generation of fighters in the Ultimate Fighting Championship (UFC), and protagonist of one of the issue’s covers.

Icon also gives space in this sports issue to the rising stars of Italian sport and the disciplines making their debut at the Olympic Games in Tokyo. The magazine has selected as the symbol of this generation of young stars, who have been called upon to establish the new rules in their respective disciplines, Ludovico Fossali, the speed climbing champion, captured by photographer Giampaolo Sgura and another protagonist of one of the covers of this special issue of Icon.

The new issue features many talents, personalities and exclusive stories. Including Milena Bertolini, manager of the Italian Women’s Football Team who in the pages of Icon talks about what is happening today in women’s football, and Donyell Malen, the PSV Eindhoven star, photographed during a fashion shoot. And then there is basketball, with P.J.Tucker, one of the outstanding players of the NBA season.

The sports issue will also be on Instagram and on the Icon web site, which has recently been completely redesigned, where, throughout the summer, the brand will continue to cover sport as a symbol of a general re-birth with interviews, exclusive content and updates about competitions and athletes.

With a 22% increase in the number of advertising pages in the first half of the year, compared with the same period of 2020, and total revenues, print and digital, up by 20%, Icon confirms its position as the market leader in the male lifestyle segment. 

Responding to the new needs of contemporary living, accompanying readers with proposals and solutions that are always original and accessible: CasaFacile, the Mondadori Group brand edited by Francesca Magni, confirms its position as a point of reference for interiors and lifestyle enthusiasts, thanks to the excellent performance, recorded in the first 5 months of the year, of both the magazine the website and on social networks.

“Every month on newsstands and every day on social media, it is exciting to experience the active participation of our community: people who are passionate about the home and everything that can make it more liveable, hungry for inspiration, style ideas and solutions to copy, as well as ways to make the house more in tune with nature. In recent months we have literally “felt” the growing loyalty towards CasaFacile, in a virtuous circle that integrates both print and digital. The biggest satisfaction is receiving messages on Direct Instagram that say: ‘I discovered you on Instagram and now I can’t wait to get the magazine every month from the newsstand,’” said Francesca Magni, editor of CasaFacile.

The first 5 issues of the year of the monthly, which have also included special editions enhanced with new features, in fact recorded a 7% increase in circulation compared with 2020 (Source: the publisher, January-May).

“La Casa dei sogni” (Dream Homes), the first digital Festival conceived by CasaFacile, which started with the special April issue was a huge success. In fact, for a month the brand used the website and social media to talk about what we dream for our homes and how to improve the quality of life by redesigning the spaces in which we live: It involved a community of over 1 million fans, up 39% compared with last year (Source: Shareablee + Pinterest May 2021), and achieved a total reach of 27 million users and 1.7 million total video views (source: Facebook, Instagram and site).

CasaFacile has proved to be an authoritative and effective partner also for its growing number of advertisers, who are increasingly and aware of the brand’s ability to generate audience and interact with its vast community: in the period from January to May 2021, CasaFacile’s advertising revenues (print and digital) grew by 47% compared with the previous year, with a space share of more than 60% in its segment of reference, establishing itself as the market leader the monthly consumer interiors segment.

In the autumn, a number of new initiatives await readers and users who are more attentive to new ways of living at home, sustainability and ‘green’: CasaFacile will continue to interpret the need for design that is more in tune with nature and will introduce a series of initiatives that will take shape in the coming months, entitled “Natural Recall”, starting with two special issues of the magazine.

September’s issue of CasaFacile will be dedicated to “A house in harmony with nature”, giving space to new projects from all over the world, with rooms aimed at optimising thermal comfort and brightness, solutions to multiply the quantity of green, even in small spaces, and furnishings in natural materials. With stories from people who have decided to integrate nature into their lives and new ways of bringing nature into the home, such as balcony gardens and botanical décor.

The October issue,  will feature “A home in harmony with you”, an invitation to build a house tailored to what you want and enjoy: room by room, tips and smart products for virtuous living, from carefully selected new models for the kitchen to the best materials for sustainability, recyclability, resistance and pleasantness of use, as well as textiles for a good sleep, the organisation of remote working, to reconcile work and private life.

All this will also lead into the second edition of the CasaFacile digital festival, which will run from 4 to 30 October 2021 with content and background detail on the website and on social media. “Natural Recall” is an invitation to global well-being: and starts from the theme of nature and sustainability, but extends to embrace all kinds of products that can make life at home more pleasant, add atmosphere and live-ability, decorate, creating a new relationship with the outside world, making the home more connected and easy to manage remotely, enabling you to equip home offices or fitness and hobby corners, while also improving energy performance and thermal comfort.

A new opportunity for partners who want to talk about their projects and new ideas to render the home more in harmony with us and with nature, with video formats and Instagram stories, produced by the team of bloggers, interior designers and architects who work with the magazine.

A form of cross-media storytelling that will engage readers on all the brand’s digital touchpoints, thanks to the ability of CasaFacile to evolve its offer to embrace the new needs of the contemporary audience.

Cultivated, open, curious: these are just some of the characteristics of female readers of magazine that emerge from a new survey by Mondadori Media entitled “The value of print”, conducted in collaboration with the Istituto More and Bva-Doxa, on a sample of omen aged between 25 and 55 who regularly buy and read women’s and lifestyle magazines in Italy.

The survey looked at the lifestyles, habits and reading experience of the sample with a view to drawing up a profile of contemporary readers and identifying that current value of print media, in a scenario in which everyone an increasingly plural media diet.

According to the survey, the female readers of magazines have a hugely varied cultural consumption compared with non-readers: they go to the theatre (45%), exhibitions (58%), they read at least 5 books a year (64%) and also read daily newspapers (81%).

They also have a higher spending capacity and propensity to consume: more than half of the magazine readers (56%) reported a higher spending capacity and that they spend a lot on travel, in particular in Europe (61%), food and beverages (38%), restaurants (27%), clothes and accessories (24%), the home (18%) and technology (18%). 39% adores shopping and more than half (51%) wear prestigious branded items.

In terms of purchasing, 41% of the sample define themselves as demanding and selective, a figure that rises to 49% for the readers of Mondadori Group magazines, who also have a greater interest in branded products (56%). Overall, 39% of the sample is willing to pay more for a product that gives satisfaction and significant importance is attributed to the list of ingredients (41%) in food and wellness. Special interest also emerged for body care: with readers frequently visiting beauty centres (34%), gyms (28%), spas (11%), or buying cosmetics (27%). If we consider only the female readers of Mondadori brands, the purchasing proportion rises to 35%.

An examination of the benefits of reading printed magazines showed that magazines provide an intense and rewarding experience. Interaction with the title is an authentic experience that permits a relaxing and concentrated use (76%), which also makes it possible to pause and reflect on details (69%). Reading is slow and takes up more time and is also less wasteful (67%), making it possible to remember more about what is read (57%), and is perceived not only as providing access to content but also as a moment for oneself (71%).

In fact, the multi-sensorial element offered by magazines is marked, and this in turn stimulates the imagination by activating various senses: tactile contact with the magazine and paper is appreciated (67%), as are the images that allow one to immerse oneself in different environments and situations (57%) and the smell (47%).

Appreciation was also expressed for advertising (77%), which is considered non-invasive if the quality is high (61%), and even has a suggestive and inspirational value, in particular among the readers of Mondadori titles, who are glad to look ad magazine advertising (85%), above all for luxury brands and cosmetics (74%). Attention to the quality of the images and details encourages a higher level of enjoyment and satisfaction among readers, in a continuous flow with the actual editorial content. A more attentive engagement with the pages of a magazine also helps to stimulate memory, in fact 94% of readers claim to have bought products that they have seen in magazines.

Richer, livelier, more accessible: Prometeo, the magazine dedicated to popular science and history, gets and update and a revamp in terms of both content and layout.

First published in 1983, Prometeo over the years has become a point of reference for scholars, university students, researchers, teachers and enthusiasts, thanks to a wealth of detailed and authoritative content in the fields of human, social, physical and natural sciences.

In the new issue, the Mondadori Group’s quarterly magazine embarks of a path of renewal and presents itself to readers with a new enhanced and contemporary formula. On the one hand, an offer of more diversified content, that combines clear exposition, attention to style and the editorial quality for which it has always been known, and, on the other, a more accessible approach, with the experimentation of new language and channels of communication taking the offer to a broader audience.

An evolution that begins with the magazine and continues online, with the launch of a new web site prometeomondadori.it as well as on social media where Prometeo will have a Facebook profile and soon also a presence on Twitter.

The new Prometeo will offer readers and users an eclectic, original and multi-faceted selection of content. From history to the sciences, and from philosophy to art and literature, with the ideas, theories and original perspectives of some of the best scholars of the age.

The revamping of the content is accompanied also by a new layout design and the research involved in the articles will be supported by more harmonious images and illustrations that integrate and enhance the texts, making the magazine more attractive and user-friendly.

THE CONTENT OF THE NEW ISSUE
In the first part of Prometeo readers will find a sequence of articles by established authors dedicated to episodes of history, scientific hypotheses, as well as to forays into linguistics and literature, and philosophical considerations. Starting, in fact, from the myth of Prometheus: from Aeschylus to the present a figure that has inspired essays, stories, and works of art of all kinds, the Greek scholar Giulio Guidorizzi tells who he really was.

And then science. Giorgio Vallortigara, a neuroscientist and member of the Scientific Committee of Prometeo, proposes a radical hypothesis: consciousness as a phenomenon different from thought. In a Crossover special, Prometeo also devotes great attention to the evolution of knowledge and applications in the field of artificial intelligence, an increasingly important issue.

And then, of course, there is art with The Families of Man feature dedicated to an exhibition of fifty great photographers, which opened at the Regional Archaeological Museum in Aosta, telling the story of the end of modernity, the connected world and the pandemic.

Absolutely new in the second part of the magazine is “LIBRIXIME”, a special section of over 45 pages entirely dedicated to non-fiction and its authors. A wide-ranging overview of what readers can find in bookstores. Among the titles featured in the next issue are eleven non-fiction titles, a column dedicated to foreign titles and reprints, the short portrait of the philosopher Giorgio Agamben and an interview with the writer Benjamín Labatut.

A NEW SCIENTIFIC TEAM AND EDITORIAL COMMITTEE
The quality and authoritativeness of the content of Prometeo will be overseen by a new Scientific Team, comprising the historian Sabina Pavone, the economist Severino Salvemini and the neuroscientist Giorgio Vallortigara. The editorial responsibility is entrusted to Gabriella Piroli, a Prometeo journalist since 2012.

These names will be joined by a new Editorial Committee which brings together well-known academics and scientists with younger scholars: Stephen Alcorn, painter, portraitist and illustrator, as always responsible for the cover, Roberto Battiston, professor of experimental physics and long-term head of the Italian Space Agency, the journalist Gianluca Beltrame, Piero Boitani, professor of comparative literature, and well-known English literature expert, David Bidussa, a social historian of ideas, Umberto Bottazzini, the internationally renowned mathematician, Patrizia Caraveo, research manager at INAF and great populariser of science, Pier Luigi Celli, manager, essayist and writer, Luisa Cifarelli, Professor of particle physics and a reference point for physics in Italy, Chiara Franceschini, professor of Art History, Antonio Lucci, a philosopher who works  between Turin and Berlin, Alberto Oliverio, neurobiologist, and among the founders of Prometeo, Mariagrazia Pelaia, translator and member of the Editorial Committee for almost twenty years, and Giorgia Serughetti, researcher in political philosophy.

Donna Moderna, the Mondadori Group brand that is the point of reference in the women’s segment, with a total audience of around 11 million users (Source: Nielsen Media Impact Data Fusion, December 2020), is launching a special insert with the issue on newsstands this week dedicated to the latest Italian holiday trends: slow and sustainable tourism, which focuses on the discovery of the country’s historical and natural wonders.

From medieval towns to the cities of art, hikes immersed in nature to beautiful cycleways, and from panoramic railway routes to the unmissable spots for campervan enthusiasts, this special insert of the magazine edited by Annalisa Monfreda explains how readers and users can enjoy a “slow” holiday that is consistent with the enhancement of often forgotten cultural assets and landscapes.

“We talk about ways of travelling that people are finding increasingly attractive but often struggle to adopt because they think they might not be appropriate for their physical capacities or are just too uncomfortable.  But this is not true, as we see from the stories of people who have tried, sometimes almost by chance, these ways of travelling and never looked back. The itineraries that we have selected are ideal for beginners!” commented Donna Moderna editor, Annalisa Monfreda.

A 24-page journey, broken down into four chapters each introduced by a travel influencer and dedicated to holidays on foot, in a campervan, on bicycle and by train respectively. Each chapter includes six trips presented in six profiles, full of information about travel times, distances and the unmissable stops along the way, as well as a range of practical and original suggestions to make the best of your holiday.

Starting with itineraries strictly on foot, with panoramic walks through Tuscany, Sicily, Trentino-Alto Adige, Emilia-Romagna, Campania and Sardinia. They will be introduced by an interview with the singer-songwriter Jack Jaselli, who, though born in Milan, is an inveterate wanderer, and who has made an 800-km trip on foot along the ancient Via Francigena, from Pavia to Rome.

This is followed by the narration of Anna Luciani, couch-surfer and low-cost traveller who, armed with a video-camera, has travelled the length and breadth of Italy along with her partner Simone Chiesa, interviewing foreigners who have settled in Italy. Her suggestions will guide readers along routes that can be made by campervan and the discovery of landscapes and the food and wine specialties of Valle d’Aosta, Piedmont, Lombardy, Veneto, Umbria and Calabria.

Introducing the chapter dedicated to cycling holidays, through the mountains and along the coasts of Piedmont, Liguria, Friuli-Venezia Giulia, Trentino-Alto Adige, Veneto, Lazio and Sicily Sicilia, we will have the Como-born cycling influencer Francesca Giani, an authentic ambassador of the concept of sustainable mobility.

Meanwhile, the pages that look at train-based itineraries that cross the country from North to South, from Alto Adige to Puglia, by way of Piedmont, Liguria, Tuscany, Marche, Abruzzo and Molise, will be accompanied by the words of travellers Tiziana Nuvoli and Stefano Floris, well-known for having travelled around the world always and only by train.

At the heart of the special insert is a poster with a pull-out map designed to bring together all of the proposed itineraries, the unmissable attractions and hints and suggestions about how to move around in each region that you can take with you.

Lastly, there will be the Donna Moderna online community involvement: in fact, the entire special will also be available on the web, while on social media the brand’s more than 3 million fans (Source: Shareablee + Pinterest and Tik Tok, May 2021) will find photos of the most beautiful itineraries and individual stop-offs, a map that can be screenshot and saved as well as interactive video stories with a survey to identify the most attractive destination. Plus, by using the hashtag #donnamodernainviaggio, users can also have the chance to see their own photos shared across all of the magazine’s social media channels.

The Donna Moderna special dedicated to slow holidays in Italy has been warmly received also by advertisers, confirming the positive trend in the brand’s advertising sales, both print and digital, since the beginning of the year.

Great success for the INTERNI Designer’s Week 2021, the event organised by the Mondadori Group magazine edited by Gilda Bojardi, that ran from 12 to 23 April as part of Milano Design City, the urban exhibition dedicated to industrial and furniture design, and representative of the culture of design and innovation.

Twleve days of meetings, interviews, and debates, both in person and online, focused on the know-how of Italian industry, sustainability and the circular economy in production and consumption.

“The excellent success of INTERNI Designer’s Week, which was joined by over 50 of the main Italian furniture companies, two main partners, AUDI and Eni, and 100 designers, is a strong signal for the city, for the economy of the country and for a lively sector – such as that of design – which proposes and produces and which has not allowed itself to be beaten down. Indeed, thanks to their participation and their tireless desire to recover, they made it possible for the event to be realized “, says Gilda Bojardi, director of INTERNI.

Thanks to an articulated communication schedule – a guide with a calendar of all of the events, in both a printed and a digital version, a digital daily, the Interni Design Journal, banners hung around the city and a press campaign on both newspapers and magazines, out of home print & digital and a led wall DOOH circuit, as well as the introduction of Audience Targeting communication, in partnership with the digital advertising company AdKaora –, INTERNI was able to amplify new ideas and products from the world of design through the use of all available platforms, both on and offline.

In addition, enhanced social media activity, with the production of over 300 posts, led to a significant increase compared with the 2020 edition of the INTERNI Designer’s Week – including a +87% rise in reach on Instagram – with figures that are expected to rise even more in the coming months.

There was record traffic also for internimagazine.it with a +127% increase in unique users. This important result was obtained thanks to the revamping of the web site, which now offers clearer and more immediate use. The new features include a totally new menu, enhanced with new sections – for example, architecture, design, interiors, video – and, on the home page, three big up-front features covering the day’s highlights and, above all, companies’ products. In fact, it was the companies who played a key role in providing information to the target of reference, with an ad hoc section and an increasingly circular editorial plan, developed along with social media. Finally, there is background detail related to news and a monthly space for thematic dossiers on production launched in May and a special on kitchens and that will continue in June with a focus on sustainability.

Just a few weeks from the launch of the new site, advertising revenues have tripled, demonstrating that internimagazine.it is already a must and that companies in the sector are mature and ready to face the future digital challenges with a brand that since 1954 has had an international and multimedia vocation.

The site and social media platforms will be on the front line also during the FuoriSalone in September. INTERNI – which has always been a supporter of companies for the spread of design ideas, opinions, stories and the people who generate them – will use its communication platform to provide maximum visibility to all of the new collections and product previews. Plus, there will also be real time updates from the big Creative Connections event, organised by the magazine at the University of Milan and the Orto Botanico in Brera.