Media

Donna Moderna, brand leader in the women’s magazines segment, is launching #OneGenerationWoman: a special issue in which the magazine edited by Annalisa Monfreda gives space and a voice to five different generations. From the silent generation to the women of the ’50s, through Generation X up to the post-millennial girls and Alpha: five generations that today are increasingly searching for a common language and interests that are ageless and can stimulate dialogue in which all of them can both learn and teach something.

“We looked at what each of these generations can give to the others, what visions of life, of work, feelings, money, the environment can contaminate women of different ages. We believe that there is much to be gained from comparison, exchange, experience. And we hope that this issue will stimulate the curiosity of each generation about the others,” declared Annalisa Monfreda, editor of Donna Moderna.

An issue with two covers and a two-way option of reading that allows for two different journeys: on the one hand the view of the women known as boomers by the youngest generation, with their stories and their great experience to be transferred and related to the later generations; and, on the other hand, the voices of the post-millennial girls who are changing the way we live and see the world and becoming an inspiration for women of all ages.

Two different perspectives, represented by two exceptional personalities selected by Donna Moderna as symbols of their generations.

The star of the cover dedicated to the silent generation is Licia Fertz, known on Instagram with the profile “Buongiorno nonna”. Licia is a 91-year-old “granfluencer” whose charisma and energy have made her an authentic social media star. She posed for a fashion shoot for the magazine with a determined look, starting from the studded-leather on the cover .

The face on the cover dedicated to Gen Z is the singer-songwriter Gaia. At 23, she was the winner of the 19^th edition of Amici, and is now one of the most popular young artists on the scene, with some 750,000 followers on Instagram, over 160 million streams, two platinum and one gold discs. A symbol of the young women of the new generations, on the pages of Donna Moderna she interprets vintage pieces, a cult of more mature women.

Both covers were curated exclusively for Donna Moderna by the Spanish designer Pablo Pasadas.

There are a number of in-depth themes in this special issue. From health and prevention with an interview with gynaecologist Alessandra Kustermann, the first female medical director of the Mangiagalli Maternity Hospital in Milan, who explains how, over the years, women have struggled to change their approach to such issues.

Extensive space is also given to the issue of work, with a number of stories of family businesses where the baton is passed from generation to generation. And then reverse mentoring, a tool to enhance diversity between senior and junior figures in companies.

Also in the pages of the special issue is a “dictionary of slang”, to discover the most frequently used words and expressions of the new generations and advice on the young people to follow on social networks: from the singer Ultimo to the blogger Sofia Viscardi, the fashion influencer Emanuele Ferrari (@emilife) to the YouTuber Noa Planas, and from the actress Ginevra Francesconi to the TikToker Khabi Lame.

The two visions that are the connecting thread of the two sections of the issue will intertwine at the centre of the magazine in a special feature on beauty with a test to discover the biological age of one’s skin and the most suitable beauty routine for every woman that will also be on Instagram.

Dialogue between the generations started in recent weeks on social networks with a call to action that involved the brand’s community of about 11 million users (Source: Nielsen Media Impact Data Fusion December 2020), who were invited to tell their stories, which were then also published in the magazine.

The launch of the new issue of Donna Moderna will be supported by an advertising campaign created by Casiraghi & Greco, and planned on print, radio, social media and out-of-home digital.

Beauty partner of the Donna Moderna skin test is the Laboratoire Native Group with the Lierac brand, which has always been inspired by innovation in aesthetic medicine to offer women targeted and effective solutions, Roger & Gallet, which has been producing timeless fragrances for 150 years, and Phyto, which for 50 years has been taking care of the health and beauty of hair through the use of highly concentrated plant extracts.

Focus and Focus Junior, the Mondadori Group brands, leaders in the popular science segment, are the media partners of “IllusiOcean™”, an exhibition developed by the Milano-Bicocca University, in collaboration with the National Museum of Cinema in Turin, dedicated to the wonders of the sea.

This initiative will enable Focus – Italy’s most widely read magazine, with a total audience of 6.4 million readers and users and a multimedia communication system that includes the web, a TV channel, social media and events – to strengthen its commitment to safeguarding the planet, through the promotion of the sustainable development goals of the UN Agenda 2030 aimed at readers, students and teachers that will continue throughout the year.

The exhibition has been conceived with the aim of raising public awareness of the marine environment and its creatures, using the fascinating world of illusions capable of altering our perception of reality in a fun and surprising way.

This itinerant project, that will start on 1 October in Milan and have a digital life, thanks to an exclusive collaboration with Focus that will offer users the opportunity to visit the exhibition on its website: with an immersive experience that users will be able to navigate within “rooms of illusions” and discover a range of curiosities about the sea and its inhabitants.

Constantly in support of exclusive events related to the world of science, the Mondadori Group’s contribution to the sector revolve around Focus, Focus Junior, Focus Pico and Focus Scuola will also accompany readers in the coming months and throughout the entire period of the exhibition with a rich programme of initiatives: insights, digital workshops, webinars and special content from the magazines, on social media and the web.

“When I met Professor Paolo Galli from the Bicocca University he told me about the exhibition he had in mind, and I immediately proposed a partnership with Focus,” explained Raffaele Leone, editor of the popular science magazine, leader in the sector. “The sea and its protection, the professor’s special subjects, are familiar topics for us at Focus. Optical illusions are also a form of magic that has always fascinated us and, coincidentally, when I met Galli we had a cover that was hitting newsstands precisely on optical illusions. From that happy alignment of the stars, the exhibition could not but be a joint endeavour. The partnership is part of a wider project of rooting Focus in the territory to make it a publishing phenomenon that, starting from the printed edition, becomes increasingly multifaceted. This initiative with the University Bicocca is a perfect example.”

FOCUS: SPECIAL ISSUE, WEBINARS AND ACADEMY

To coincide with the opening of the exhibition Focus, in collaboration with the Bicocca University, will dedicate a large in-depth special to “Life underwater” in the issue on newsstands from 21 September.

Objective 14 will be a topic on which high school students will also compete in a series of meetings organised in the autumn by Focus Academy, a Focus project which aims to attract children to science and history through online educational activities, in line with the school-work alternation aims defined by the PCTO convention.

In addition, the magazine will organise a special webinar designed especially for students but open to all readers, dedicated to Objective 14 of the 2030 Agenda which focuses on the conservation and sustainable use of the oceans, seas and marine resources for sustainable development.

FOCUS JUNIOR ACADEMY EVENTS

Already this month we will start from the events of the Focus Junior Academy, the Focus Junior didactic workshop for primary and lower secondary school children. The May events, which are already fully booked, are dedicated to enabling students to discover the fantastic world of corals and how to protect them: three days of lessons during which the classes will build, together with journalists, an in-depth feature that will be published in the magazine and on the web from 21 June.

Another event for Focus Junior readers will take place in July with a feature made with fascinating and surprising images of underwater illusions.

“Our young readers are very attracted to the underwater world and the life of marine species,” said Sarah Pozzoli, editor of Focus Junior. In addition, for some years they have been increasingly interested in issues related to the wellbeing of the planet. The exhibition perfectly combines these two aspects: curiosity and environmental protection.”

FOCUS SCUOLA E AND FOCUS PICO INITIATIVES

There will also be a series of special initiatives for teachers: a webinar organised by Focus Scuola, the magazine that provides support to teachers of primary and secondary schools with advice on teaching and materials. An event to explore the issues related to the UN Agenda with proposals for workshops and innovative activities to involve students on the subject of illusions.

There will also be space to discover the wonders of the sea even for younger children: Focus Pico, the monthly magazine designed for children between the ages of 3 and 6, will propose, in the July issue, games, stickers, a science poster on the fish that live in coral reefs and a special illustrated history of the world of the sea, created in collaboration with the children and teachers of the Bicocca University Children’s School.

Focus is Italy’s most widely read magazine, with a total audience of 6.4 million readers and users (Source: Nielsen media impact data fusion, November 2020). It is increasingly appreciated and engaging on social media, where it has a growing audience of over 3.2 million followers (Source: Shareablee, April 2021). The magazine is at the centre of a multimedia ecosystem that includes the web, a TV channel, social media and events: a distinctive reference point for highly topical issues, from science to technology to nature, thanks to the contribution of authoritative voices of international renown. and an approach that is always fresh and rigorous.

Focus Junior is a reference point in the world of kids, with an average monthly circulation of over 88,000 copies (Source: Ads, January 2021), 589,000 unique users per month on the site (Source: Audiweb, January 2021) and a social community of 142,000 fans (source: Shareablee, April 2021).
Mondadori Group

For over 110 years, the mission of the Mondadori Group has been to promote the dissemination of culture and ideas, ensuring a quality offer of entertainment to the widest possible audience. Leader in the book market and the number one Italian multimedia publisher, Mondadori has embarked on a path of social responsibility that also includes the promotion, across all its channels, of quality content that rewards sustainability, plurality of thought, diversity and inclusion, with an approach that is constantly focused on innovation.
Mondadori’s commitment is reflected in a series of activities in support of the communities in which the Group operates: from the promotion of reading and education to training and social and health care.
The Group has also adopted a plan of initiatives aimed at reducing the environmental impact of its offices and bookstores, which has resulted in a significant reduction in greenhouse gas emissions and led to an increase in the use of certified paper for the production of books and magazines.

Pantheon Media Group (PMG), the publisher of Grazia USA, has signed a letter of intent with Mondadori Group to launch Grazia in Japan, Hong Kong, Singapore, Malaysia, Taiwan, Indonesia and Thailand, between September 2021 and the end of 2022.

Positioned on all the established fashion and luxury markets, Grazia is the first 100% Italian fashion magazine to have exported its successful formula worldwide, from Italy to the United States. The Mondadori Group Brand, wich now counts 21 editions worldwide in 23 countries, reaches a global audience of 15 million readers, 35 million unique users and over 20 million followers on social media.

“Luxury brands have made a giant geographical pivot to Asia and have declared their intent to make APAC (Asia-Pacific) a priority,” said Dylan Howard, Chief Executive Officer of PMG. “As these brands meet the demand of high-spending luxury customers, Grazia will play a pivotal role in engaging with these users throughout innovative, one-of-a-kind digital platforms and trusted, respected editorial content.”

“Pantheon Media Group has established itself as a premier partner for Grazia, with a dramatic surge in traffic since Grazia USA launched through the platform graziamagazine.com. The new business model, which has strong potential for development in other international markets too, blends authoritative content and a strategic use of data to create a distinctive positioning, addressing the needs and interests of users and advertising custumers,” said Daniela Sola, Managing Director International Business of Mondadori Media.

Dylan Howard, Chief Executive Officer of PMG, also announced the hiring of Brendan Monaghan as PMG’s Executive Vice President and Global Chief Brand Officer overseeing the expansion into Asia and Grazia USA. He will report to Mr. Howard.

Mr. Monaghan recently returned to the United States from Hong Kong, where he served as Chief Commercial Officer of Tatler Asia Group overseeing all business, marketing, and event functions for all advertising categories at the media company. Prior to that, Mr. Monaghan led fashion and luxury digital and print sales along with marketing as Chief Fashion & Luxury Officer across Condé Nast’s entire portfolio. Monaghan also will oversee all advertising sales efforts for PMG’s burgeoning international and luxury portfolio, in addition to editorial, business affairs, and consumer marketing.

“Brendan is a natural born leader and true innovator with demonstrated sales expertise across every media platform,” said Dylan Howard. “During his tenure at Tatler Asia Group, Brendan proved that premium content – matched with data and insights – produced across all media platforms is the most powerful combination for creating audience connections. I am thrilled Brendan chose Pantheon and Grazia as his next home upon returning to the United States.”

Monaghan joins Jillian Maxwell, Grazia USA’s Chief Revenue Officer, and David Thielebeule, Editor in Chief and Chief Creative Officer of the U.S. edition. Both will now report to Mr. Monaghan.

“I am thrilled to be a part of Grazia‘s exciting global expansion plans, and to join Jillian and her team. Grazia is one the of the most iconic and most powerful brands in the world, and I am honored to be a part of taking it to new heights. The opportunities that lie ahead have no ceiling,” said Brendan Monaghan, Executive Vice President and Global Chief Brand Officer of PMG.

PANTHEON MEDIA GROUP, LLC

Pantheon Media Group (PMG) is an independent next-generation media company that brings one of the most prestigious fashion magazines, born in Italy in 1938, to the biggest fashion market in the world. PMG is the exclusive publisher of Grazia USA, a global digital-first platform with a quarterly 400-page print edition due out in September 2021.

More than 200 tonnes of CO_2. saved to take 1 million bees to Milan: this is the result of the challenge that Donna Moderna has achieved together with its readers as part of the #BeeGreen project, the initiative of the Mondadori Group brand dedicated to sustainability and urban diversity.

A challenge, promoted through AWorld, the app chosen by the UN to support green lifestyles, which has involved the community of around 11 million Donna Moderna users, whose extraordinary commitment has made it possible to overtake the initial target of 50 tonnes of CO₂ and, in less than a month, to quadruple savings with over 70,000 sustainable actions.

In turn, Donna Moderna is making a concrete contribution to the protection of the planet, by creating, in collaboration with Green Island/Alveari Urbani, Italy’s largest urban apiary in the city park of Cascina Merlata with UpTown Milan and in the City of Milan’s San Faustino Garden.

The initiative foresees the installation of 17 new hives for over 1 million bees, capable of pollinating 3 billion flowers every day.

The last stage of this project will be the introduction of the last bee family into the hives of Cascina Merlata on the occasion of Earth Day, from 10.30 to 11.30.

With this project, which aims to re-introduce bees into urban contexts, Donna Moderna and its partners are committed to the protection of a species that is increasingly at risk and fundamental both for the protection of biodiversity and, through pollination, for our food security.

An initiative not only in the interest of sustainability and the environment, but also of craftsmanship, creativity and design: in fact, all of the hives have been designed by international artists, hand-painted by local artisans and in eco- design with reused materials.

On 22 April, on the occasion of Earth Day, Donna Moderna will talk about the project with live coverage on its social channels and on Rai Play, part of the multimedia marathon dedicated to World Earth Day, for which it is a Media Partner.

THE BALCONY FLOWER CONTEST
The commitment to biodiversity continues with the social-media based contest “Balconi Fioriti”, launched on Donna Moderna’s Instagram profile and by UpTown Milano, which invites readers to plant a flower on their balconies, thus creating real oases for pollinators, and to share photos or videos with the whole community.

#BEEGREEN HONEY DAY
But the initiatives do not end here: Donna Moderna has also invited its readers to participate, at the end of September, on the occasion of Green Week, the week of sustainability, in #BeeGreen Honey Day which will celebrate the harvesting of the honey produced by the bees.

Thanks go to the Main Partner “Acqua nelle nostre mani”, the project promoted by Finish for the protection and safeguarding of water, which has accompanied Donna Moderna in this initiative which aims to promote greater awareness of the environment and its resources.

Technical and institutional Partners of the project: AWorld, Green Island/Alveari Urbani, Earth Day Italia, Green Media Lab, UpTown Milano

Source: Nielsen Media Impact Data Fusion December 2020

Icon, the Mondadori Group’s male fashion and lifestyle brand, is celebrating its 10^th anniversary with a special issue of the magazine: 10 covers dedicated to leading figures from fashion, cinema, music and, for the first time volta, philosophy, to look together towards the future.

THE ANNIVERSARY ISSUE – DESTINATION: THE FUTURE

A collectors’ issue, a collection of stories, interviews and spectacular productions with contributions from some of the big names in photography who have accompanied the magazine in its journey.

The philosopher Byung-chul Han, the singer Mahmood, the pianist Jan Lisiecki, actors Casey Affleck, Alessio Lapice, Tahar Rahim, the dancer Sergei Polunin are the faces chosen by Icon as the symbols of a manifesto of the new contemporaneity A tribute to the future of Icon. A reinterpretation of icons in crossover areas in order to find new perspectives, while treasuring the legacy of the past. Talents from heterogeneous backgrounds, who demonstrate the capacity of the magazine edited by Andrea Tenerani to act as a catalyst for different worlds, using fashion as a lens to describe society.

“Over these 10 years Icon has talked about the evolution of fashion and its interpreters and been a spokesperson for new languages and an amplifier of styles and trends. With this issue we don’t just want to pay homage to the past, but to celebrate the future, in an attempt to map out a destination to examine together with our community of readers, through the international gaze provided by our team of photographers, journalists and stylists, expanding our point also to other industries and borders,” explained Andrea Tenerani, editor of Icon.

At the heart of Icon, on newsstands from 15 April, there is not just fashion and image, but also current affairs, in a global world in constant evolution. In the new issue, Destination: Future presents interviews and essays that focus on the changes taking place in culture and society: technological innovation, the environmental issue, inclusion, sustainability, mobility, major social issues, the commitment of the new generations, to offer readers a point of view on the new frontiers of the world of fashion, art and design and to understand the crucial challenges of the coming decade.

The April issue also features the special Iconology, a gallery of the history of Icon with the images and representations produced by the brand over the last 10 years, which will also be live on the new website.

FUTURE WEB

In conjunction with the publication of the Anniversary Issue, Icon will also extend its offer on the website www.iconmagazine.it which has been completely redesigned to further enhance the quality of photos and videos in new sections dedicated to People, Fashion, Cult, Beauty, Design, Eat & Drink, Where to go, Wheels, ICTV, Fashion Shows with previews, news and insights.

The 10-year story of Icon will continue on the brand’s social media profiles, with special content and initiatives throughout the month.

Launched in April 2011, for a decade Icon has been describing the fashion, customs, passions and lifestyles of the contemporary man – from beauty to beverages, travel and cars – plus the icons that represent him. A successful formula that has always counted among its strengths a very high attention to image quality and to Made in Italy, a reference point for the public and operators in the high-end fashion industry, which has also taken the brand abroad, to Spain, as a male supplement to the newspaper El País, and to Australia.

The trend in advertising sales, managed by Mediamond, is also positive: the Anniversary Issue obtained 100 advertising pages out of a total foliation of 352, contributing to the excellent result of Icon’s print and digital platform which to date has recorded an increase in revenues of 10% compared with last year.

The launch is accompanied by a advertising campaign planned on print, radio, web, social media and the DOOH – Digital Out of Home circuit.

This month, Milan reconfirms its central role in international design and thanks to the INTERNI system wants to start again from creativity, production and communication. After the outstanding success of the 2020 edition, the Mondadori Group magazine edited by Gilda Bojardi, has organised a new edition of INTERNI Designer’s Week® (the first was in 1990), the urban event dedicated to Industrial and Furniture Design, in the sense of the culture of design and innovation.

The initiative, which is supported by the City of Milan and will take place on the occasion of Milano Design City, from 12 to 23 April, offers conferences, meetings, debates and phygital events dedicated to new collections and product previews that will take place in the city’s showrooms and galleries and corporate offices, using the magazine’s media platforms to disseminate design projects, opinions, stories, products, ideas and the people who generate them.

“The pandemic and restrictions do not have to translate into a communication gap,” said the editor, Gilda Bojardi. “And in this context, INTERNI, which has always been a partner of design companies and an online and offline communication tool for the entire system, offers itself as a promoter/supporter of the restart and re-igniting of the creative spirit of Milan,” the editor concluded.

The communication programme

In fact, this April will again be without the Milan Design Week (Salone and FuoriSalone) but, to amplify leading innovations in the world of design, the INTERNI Designer’s Week® Milan has organised an articulated communication programme that includes:

• a guide with the calendar of all the events of the Designer’s Week Milan in print (distributed at showrooms and on newsstands with the magazine) and digital versions (available on any device) and enriched with photo galleries and videos;
• the digital newspaper Interni Design Journal with in-depth articles and films conveyed through a system of daily newsletters that will also serve as a save-the-date for all the events;
• the reinforcement of all social media activities;
• The INTERNI Meeting Point, staged at the Istituto Marangoni Milano Design School (Via Cerva 24) which will feature talks and interviews on the future of design, with meetings with architects and designers, which can also be seen in streaming on the INTERNI website;
• banners around in the city and a press campaign in newspapers and magazines, out of home print & digital and a DOOH led-wall circuit;
• to broaden the audience for companies, INTERNI has introduced Audience Targeting communication – in partnership with AdKaora, a digital advertising company – by sending to professionals from the sector SMS to 38,000 Italian architects, with a direct link to the Digital Guide, and DEM to approximately 100,000 profiled names, with the content of brand initiatives.

In addition, on the occasion of INTERNI Designer’s Week®, the website www.internimagazine.it will be renewed and strengthened, with an even more integrated and circular editorial program between web and social networks. Every day stories, surveys, interviews, projects and opinions from the world of design, but also a wall of product news told by INTERNI and a section dedicated to the Interior Design Journal.

INTERNI Designer’s Week® talks

Twelve days of meetings, interviews, real and virtual debates, to discuss Italian industrial know-how and to talk about sustainability and the circular economy in production and consumption, issues that companies know they can no longer ignore or exclude themselves from ethical and virtuous behaviour. Expressing their point of view, established opinion leaders from their respective production sectors, at both the Italian and international level, and new generations who have made research their core business: designers, architects, creatives, artists and art directors, entrepreneurs, sociologists, communication and science theorists, public and private institutional authorities, with the aim of presenting a new vision of sustainable design, for a more inclusive, interactive, democratic world. With contributions from: Paolo Lioy (CEO of Whirlpool Italia), Luisa Lavagnini (Head of Research & Technological Innovation at Eni), Francesco Santangelo (Head of Relations and Initiatives at Eni gas and electricity), architects Paola Navone, Giulio Cappellini, Antonio Citterio, Carlo Ratti, Italo Rota and Professor Davide Rampello.

Two main partners will accompany INTERNI during the Designer’s Week: AUDI and Eni.

For this occasion, Audi is once again present in Milan, a concrete and effective demonstration of an affinity in terms of values with the territory in terms of innovation and progress. Thanks to unveiling and the possibility of personally discovering the new Q4 e-tron, the first premium compact zero-emission electric platform SUV, Audi is reconfiguring its presence in Milan and has entrusted Mario Cucinella and his studio MCA – Mario Cucinella Architects, leader in sustainable design, the United for Progress installation. The space is located in a place that, like Audi, has been able to break the rules: BAM – Biblioteca degli Alberi Milano, the contemporary botanical garden in Porta Nuova.

Eni has also confirmed its presence at Designer’s Week in Milan where, in collaboration with INTERNI, it will present two meetings on energy, a fundamental issue for our present and future. The first meeting will take participants to Dubai where, in the Italian Pavilion at Expo, Eni will demonstrate its technology for a decarbonised future thanks also to CO₂-captuing microalgae that, from a circular economy perspective, become new products applicable in a range of different fields. The second, with Eni gas and electricity, will discuss the importance energy efficient and sustainable homes to help build a low-emission future for our cities.

At this particularly complicated time, INTERNI reaffirms its strategic role in the world of design – a fundamental sector for society, in which Milan is an irreplaceable point of reference for the whole national system – involving in this important initiative over 50 of the main Made in Italy furniture producers and 100 designers in 12 days of virtual presentations and talks.

The INTERNI Designer’s Week® talks will take place from 13 to 22 April at the INTERNI Meeting Point, at the Istituto Marangoni in vVa Cerva 24, and will be streamed from 6.30pm on the  homepage of the website www.internimagazine.it.

Partners of the INTERNI Meeting Point: Ferrarelle, illy, Whirlpool.

Tomorrow sees the start of “La Casa dei Sogni” (Dream Homes), the first digital festival dedicated to homes developed by CasaFacile, the magazine edited by Francesca Magni.

A month of initiatives that will continue until May 7 on the Instagram and Facebook channels, discussing our dreams for our homes and to enable the community of the Mondadori Group brand – which today has 1.1 million followers, up 56% compared with March 2020 – to discover how it is possible to improve our quality of life by redesigning the spaces in which we live.

“Today we live in two worlds: the real one, made up of concrete things, in which we exercise all five of our senses, and the virtual one where the senses we use are sight and hearing, but the things that happen are just as real, such as the choices of what to buy that we can make through the web and social networks. From this awareness CasaFacile has created this Festival to accompany readers in the construction and design of their own Dream Home. With original and accessible ideas and solutions, we want to tell our community that a Dream Home could easier to achieve than you think and sometimes all you need to do is break a habit,” said Francesca Magni, editor of CasaFacile.

The “La Casa dei Sogni” Festival will feature completely new and dynamic video formats, which will inform the community about solutions, projects and quality products selected by CasaFacile and curated by the team of bloggers, interior designers and architects that collaborates with the magazine.
A range of appointments: from Beautiful & Possible ways to furnish all sorts of spaces with systems that are transformed according to different needs during the day and Styling Competitions. And also School of Style to learn how to use, position and combine a product, as well as dream designs for the home and outdoors.

The La Casa dei Sogni story continues also in the magazine. Greener, brighter, more colourful, more relaxing, more functional and with a super kitchen: these are the six dreams that will be realised in six designs, forming the heart of the special issue of CasaFacile on newsstands this month. A journey around six ideas with lots of practical suggestions, columns and tricks to give shape to new desires and styles of living. The pages of the magazine will also feature buying guides and many accessible ideas and solutions to copy for our homes.

All the content of the Festival and the magazine’s insights will also be available in a dedicated section on the CasaFacile.it website.

A cross-media storytelling developed across all the brand’s channels thanks to a range of content and initiatives with which CasaFacile responds to the ever-evolving needs of its readers, reaching a total audience (magazine and website) of 979,000 users every month.

CasaFacile confirms its role as the player of reference in the consumer interiors sector in 2021. Thanks to the “La Casa dei Sogni” project, the brand has consolidated the very positive advertising trend of the first quarter with +42% in terms of space sold in April, bringing the cumulative growth in the first four months of the year to +15% compared with 2020, and marking clear increase in market share in its segment (+3%).

Sources:
Shareablee different Pinterest profiles – March 2021
Nielsen Fusion Data – October 2020

Donna Moderna, the magazine that is a point of reference in the women’s segment, is launching a project dedicated to the issue of sustainability and biodiversity.

An initiative that will actively involve the title’s community, which now has a total audience of 12.2 million net users, in addition to almost 3 million fans on social networks: from a special issue that will make an all-round examination of the issue of sustainability, to a challenge that will encourage readers to adopt sustainable lifestyles and a project to create Italy’s largest urban apiary in Milan.

“We have put together a collector’s issue, full of memorable stories, like that of Laura Conti, Italy’s leading ecologist. And enriched with big names: Michela Murgia told us about the green revolution of Pope Francis, Sara Rattaro about the discoveries of the first ethologists and Fabio Genovesi the unpublished story of a child and his education in nature. It is an issue to be kept also for the wealth of green advice in all areas, from furniture to cooking, and from wellness to travel. And with an awareness that the smallest gestures each of us can have an important impact in delivering a healthy planet to future generations,” declared Annalisa Monfreda, editor of Donna Moderna.

A special issue
Starting from the issue on newsstands this week. An extraordinary issue with features and services that talk about sustainability from different points of view, from the re-use of plastic to water and energy saving, and with the contribution of exceptional testimonials committed to the environment.

For the first time, this special has been produced with 100% recycled paper, enhanced by a graphic design and layout with green graphic elements, created exclusively for the magazine, to represent the themes of the project.

The cover star is the actress Valeria Solarino, chosen by Donna Moderna for her commitment to a sustainable and essential lifestyle.

The launch event
This Donna Moderna special project will be launched in a phygital event to be held tomorrow 24 March at 6.30 pm at the Fabbrica dell’Aria, the first scientific and technological innovation project to filter and purify indoor air, conceived by the internationally renowned scientist Stefano Mancuso and located at the Green Media Lab in Milan.

The event will also feature a talk involving Stefano Mancuso and Anna Favella, actress and sustainable thinker, Alessandro Armillotta, CEO of AWorld and Giovanni Storti, actor and green activist.

The challenge
The second phase of the project proactively involves the Donna Moderna community: in a challenge, users and readers will be asked to adopt sustainable behaviours with a direct and measurable impact in CO₂ savings. To this end, Donna Moderna has signed a special partnership with AWorld, the app selected by the UN to educate consumers on the impact of daily actions on the environment and to encourage the creation of new, more sustainable and traceable habits. Thanks to the app, users can participate every day and calculate the amount of CO₂ saved for each habit adopted, and actively contribute to the magazine’s goal of a reduction of at least 50 tonnes of CO₂ in a month.

The beekeeping project
At the end of the challenge, Donna Moderna will contribute to the commitment shared with its community, taking concrete action in support of the environment and society.
On 22 April, on the occasion of Earth Day, Donna Moderna in collaboration with Green Island/Alveari Urbani, will present the biggest Italian urban beekeeping project at Cascina Merlata and the gardens of San Faustino in Milan, with the installation of 17 wooden hives, which will host 17 bee families, giving life to and ensuring the survival of more than 1,000,000 European bees.

A beekeeping initiative that aims to promote the reintroduction of bees in urban contexts, a fundamental step in enhancing biodiversity and a properly functioning ecosystem.

The social media campaign
The project’s storytelling will also be developed for the duration of the initiative on the Donna Moderna website and social media channels in order to raise awareness and directly involve the community in the challenge and the adoption of behaviours with a lower environmental impact.

The launch of the new special issue will be supported by an advertising campaign created by CasiraghiGreco &, and planned on print, digital, social media, radio and digital out-of-home in the core areas of Milan.

Institutional partners of the project: Green Media Lab – AWorld – Urban Beehives – Earth Day.

Sponsor of the initiative:
The entire initiative was supported by the main sponsor Finish, which together with Donna Moderna created a storytelling dedicated to sustainable actions to promote the responsible use of water in the special issue and on the social media of the magazine. In fact, since 2019 Finish has been involved in the “Water in our hands” project which aims to spread an ever-greater awareness of new behaviour patterns and new consumption habits that can protect and safeguard this extremely precious resource for the life of the planet but which, unfortunately, is limited.

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The Mondadori Group
For over 110 years, the Mondadori Group’s mission has been to promote the dissemination of culture and ideas, guaranteeing a quality entertainment offer to the widest possible audience. Leader in the book market and Italy’s leading multimedia publisher, Mondadori has embarked on a path of social responsibility that includes the promotion, on all its channels, of quality content that rewards plurality of thought, inclusion and diversity, and with an approach that is always aimed at innovation.
Mondadori’s commitment can be seen from a series of activities in support of the communities in which the Group operates: from the promotion of reading and education to training and social and health care.
The Group has also developed a range of initiatives aimed at reducing the environmental impact of its offices and bookstores, which has resulted in a significant reduction in greenhouse gas emissions and led to an increase in the use of certified paper in the production of books and magazines.

Sources:
Nielsen Media Impact data Fusion May 2020
Shareablee different TikTok and Pinterest sources February 2021