Media

Grazia USA, the new international edition of Grazia, the result of a licensing agreement between the Mondadori Group and Pantheon Media LLC, has appointed Jillian Maxwell chief revenue officer and executive vice-president. In her new position, Jillian Maxwell will work in close collaboration with editor-in-chief and creative director David Thielebeule.

As chief revenue officer, Jillian Maxwell will be responsible for defining and executing the marketing strategy and brand partnerships, with a focus on identifying new categories of interest and the creation of an ad hoc audience, with a view to reinforcing retail sales through innovative editorial initiatives, live and virtual events, videos and social media.

“Luxury brands want to find new and niche audiences,” declared Jillian Maxwell. “Few partners today can claim that 50% of their audience is made up of women between the age of 24 and 34. Grazia USA is one of them. The growth recorded in October 2020 – when the title made its debut on one of the world’s leading luxury markets – is without question extraordinary. This fact, alongside the vision of David Thielebeule, offers additional advantages to clients seeking to intercept a new audience and draw on figures able to ensure a solid future for their business. I am delighted to be joining such an innovative a team, with which I share the objective of creating significant and engaging opportunities for clients.”

With over 16 years of experience behind her, before taking on her new role Jillian Maxwell was executive director of international fashion at the WSJ Magazine. Before which, as brand director of the founding team of the WSJ Magazine, she contributed to the creation of its well-known platform WSJ Innovators, where she developed the magazine’s global business strategy. She has also been director of marketing strategy at Harper’s BAZAAR and sales director of international fashion & luxury and American fashion & retail at Refinery29, where she expanded digital partnerships in the fashion and luxury sectors. She began ger career at Condé Nast as merchandising editor for the magazine Glamour.

“There are very few professionals in this sector with the skills that Jillian in the media, both digital and print, in marketing and advertising and with her proven track record of experience in helping both small and medium-sized brands to grow. She has worked with top manager, corporate marketing directors and advertising agencies for years and become a figure of reference for various brands,” explained David Thielebeule, editor-in-chief of Grazia USA. “Jillian is also able to understand the challenges and opportunities for publishers, having been at the top of the WSJ Magazine, where, year by year, she drove profitability and grew revenues through new channels. Jillian is an undisputed leader that knows how to consolidate high performing teams and is able to create strategic partnerships while ensuring growth for clients. Her arrival at Grazia is exceptionally good news and we are extremely confident in our approach that aims to fully enhance and valorise our audience.”

Present in all of the most important fashion and luxury markets, Grazia is the leading 100% Italian fashion brand to have exported its successful formula around the world, from Italy to the United States, creating a dynamic network with a total of 21 editions and a global audience of 15 million readers, 35 million unique users and more than 20 million followers on social media.

CasaFacile, the magazine edited by Francesca Magni, continues to evolve along with the needs of its readers and to present new ways of living and designing the home, which, in recent months has become even more central as our living habits have been transformed.

These issues will be at the heart of special issues, features and digital initiatives that the Mondadori Group brand will launch this year and running themes across the upcoming issues of the magazine and developed from the print edition to the web site, and including the first digital festival dedicated to homes.

An offer of continuously evolving multiplatform content that responds to new desires and trends, and once again confirms the cross-media nature CasaFacile, which brings together around the brand a constantly growing community of enthusiasts.

“CasaFacile is a bit like an orchestra: for more than 10 years print, the web and social media have been integrated like the sections of a musical ensemble, each with its own tone, but playing together to produce a ‘sound’ that brings together a growing community that follows us every month on newsstands and every day online. We have always talked about a home that changes around us, aspirational but accessible, well organised but always attentive to style, customised, joyous, and friendly, where ‘upscale’ and democratic design mix in a highly personal style, just like in fashion. And following the experience of the pandemic, CasaFacile can’t but lead its readers towards the design of a dream home, of the kind we have realised are absolutely vital. Multifunctional, super organised, and from natural light to an authentic contact with nature and the outdoor, we listen to new needs and lead the way to a movement towards a re-design of the houses around us,” declared Francesca Magni, editor of CasaFacile. 

New in the magazine
Among the new features in the magazine in 2021 are two ne columns: New Home, tp tale a closer look at emerging trends in living styles that have taken shape as a result of the pandemic in order to design space on the basis of new needs, and Bello e possibile with ideas and solutions to create a complete corner of the home on a limited budget.

The March issue will also include a special feature dedicated to small homes: 6 beautiful apartments of between 25 and 92 square metres with innovative designs that make it possible to ‘live bog’ also in small spaces, with particular attention to what we feel we need right now: more light, better organisation of space, a comfortable kitchen and a dialogue with nature and the outdoors. Exceptionally, there will also be two ‘before and after’ (Prima & Dopo) projects exclusively created by CasaFacile, the only magazine in Italy that every month creates and photographs the re-invention of a real home.

The digital festival
This focus on new ways of living will culminate in April with “La Casa dei sogni by CasaFacile”, the magazine’s first digital festival dedicated to the home. From 7 April to 7 May, a combination of initiatives that will be developed across the brand, from the magazine to the web site and social media.

Starting with the April issue: a special issue of the magazine that, thanks to an innovative thematically organised range of content, will examine what we are currently dreaming about for our homes and respond to the new living needs in the unmistakably joyous, smart and friendly style of CasaFacile.

Five dreams that will be realised in five design projects presented in the pages of the magazine: from the need for more green space at home, with innovative ideas and solutions to ensure that our apartments are never without a green corner, to the desire for more natural light with detailed information and advice about windows and light sources. But there will also be a home where the protagonist is colour with ceilings and furnishing in bold tones, as well as a home that gifts relaxation, thanks to easy-to-use automation and spaces that area accessible and adaptable to everyone. And finally, there will also be a design for a functional home, with tips on how to create organised spaces, with solutions that are variable and suitable also for a home office.

The storytelling of the special issue extends also to the Facebook and Instagram pages of the brand with posts and original and dynamic videos to innovatively engage users. These features include Scuola di stile (Style School) to learn how to use, place and combine a product, Instaquiz and Gare di styling competitions And then Provato per voi (Tried for you) an engaging way to present products with video tutorials, and the Ufficio cortesia format in which the editorial team and blogger of CasaFacile answer questions and requests from users.

In addition to the April special issue and the calendar of video clips and live events on social media, there will also be a special on the CasaFacile.it web site.

The initiative provides a unique opportunity for partner companies of the project to present and talk about new products and trends, along with the stylists and the team of 61 bloggers that share with CasaFacile the desire to write about and promote their passions and skills in the area of décor and furnishing.

The initiative also confirms the role of CasaFacile as leader in its segment, with a 53% share of advertising pages % (Nielsen data, January-September 2020).

Thanks to a unique mix of content, initiatives and practical advice, CasaFacile is constantly at the side of its readers and their needs and every month reaches a total audience (magazine and web) of 778,000 users (Nielsen Media Impact Data Fusion – May 2020), to which should be added the a highly active social media community of more than 1 million fans, that has grown by 64% since January 2020 (Source: Shareablee plus Pinterest).

GialloZafferano, Italy’s leading food media brand, with 18.8 million unique users (Source: Audiweb, November 2020) and 13 million fans, continues to evolve and expand the user experience it offers to its audience across all channels: from the web to print, social media and events, and through all of the available interfaces on the market, including the most innovative such as virtual assistants.

Since the launch of Alexa and Echo devices by Amazon in Italy, GialloZafferano has offered its users the possibility of conduction searches and cooking with instructions delivered by Amazon’s virtual assistant, using a dedicated Skill. In fact, in many kitchens, Alexa has become an ideal ally able to provide suggestions for an evening meal and to help in the preparation of all kinds of dishes. And the number are the proof: in the last 12 months more than 5 million recipe requests have been made using the vocal service. A figure that is destined to continue to grow as more devices equipped with Alexa enter the homes of customers in Italy.

The experience offered by GialloZafferano in vocal applications for cooking are recognised as best case in terms of the continuous innovation, is now taking a further step ahead by bringing its commercial partners onboard its Alexa Skill.

After specially adapting hundreds of content items to be used by voice and having redesigned its search engine, GialloZafferano will be able to continue to provide vocal recipes produced in collaboration with the brands with which it works in the realisation of dishes. It is an operation through which Italy’s best loved cooking site can evolve its user experience on Alexa, by perfectly integrating into the recipes the companies that invest in the brand, in a completely new, immediate and innovative approach.

Everyone who has an Amazon device with Alexa can therefore continue to interact with the voice service to find inspiration for their dishes, automatically consulting all of the GialloZafferano recipes, which are now richer than ever thanks to the collaboration of GialloZafferano with its commercial partners. All you need to say is “Alexa, find me a recipe for …” to enter the GialloZafferano world of tasty ideas and get help in all phases of the preparation. Users can interrupt the process at any time and start again from where they left off, without ever having to use their hands, which, in any case, in the kitchen, are normally busy doing other things. So you can carry on cutting, mixing and kneading, while Alexa explains the next step.

With this initiative, GialloZafferano will enhance the communication system which every day reaches the homes of millions of people and offers a catalogue of 5,500 recipes and 1,650 high-definition videos and the extraordinary participation of over 10 million hours spent in the kitchen on the site.

Focus, the Mondadori Group brand, leader in popular science and a point of reference for science and current affairs, is launching new initiatives for students, teachers and users in 2021.

Next month sees the launch of Focus Academy, a new project by Focus and Focus Storia aimed at attracting kids from second level high schools to science and history with online training activities, in line with the alternating school/work programmes outlined in the relevant convention.

At the heart of this year’s programme are the Sustainable Development Goals of the UN Agenda 2030, a 360° awareness building plan that will involve the magazine, with special detailed coverage, the web, with the multimedia content of Focus.it, and, from February, a series of monthly webinars open to all with scientists and experts, to stimulate debate and develop awareness among the young about the actions necessary for our future and based around six issues identified by the editorial team: the risks to biodiversity; health; discrepancies in the distribution of energy; more sustainable cities; food for all; the risks to oceans; climate change.

“For Focus adopting the UN goals is only natural, given that they are about saving our planet, scientific and technological development, and the quality of human life,” explained Raffaele Leone, editor of Focus and Focus Storia. “The issues we have selected are part of the magazine’s DNA given our long-standing support for environmental sustainability, medical and technological research and the protection of biodiversity. That all of this coincides with the launch of the Academy is an added value. Kids are extremely aware of these issues. Indeed, they are an authentic driving force for governments and research. They expect that we adults commit to reducing our environmental impact and outline new ways of pursuing these aims. To discuss these issues with them will provide an added stimulus also for us.”

The classes that enrol at the Academy will connect once a week, for four weeks, with the editorial teams of Focus and Focus Storia, to experience, live, the creation of a popular science and history magazine. The students will be actively involved and will have the opportunity to try writing articles or conducting interviews that will then be selected by the team for eventual publication in subsequent issues of Focus.

Also Focus Junior, the brand for children between the ages of 8 and 12 who want to have fun discovering the world in a new and intelligent way, has adopted the UN Agenda by proposing for the Focus Junior Academy digital workshops dedicated to eight of the 2030 goals: health and wellbeing; quality education; clean and accessible energy; industry, innovation and infrastructure; sustainable cities and communities; underwater life; life on earth; and the partnership for goals.

The project, now in its third year, is designed to provide additional tools to assist the syllabus of primary and middle schools, in line also with recent directives which from this year include inter-disciplinary civic education. During the encounters, pupils will work in class on a detailed multimedia journalistic project with the editorial team that will be published on the Focus Junior web site and magazine. The January, February and March appointments of the Focus Junior Academy are already fully booked, with the participation of more than 150 pupils for each workshop.

Finally, for teachers, a series of webinars and monographs have been put together by Focus Scuola, the monthly magazine that supports primary and middle school teachers with the best teaching advice and suggestions to look more closely at the issues related to the UN Agenda 2030 and innovative teaching practices, though ideas, and best practice from experts in the sector.

“In this period of great uncertainty and social upheaval, Focus Junior has decided to reinforce its role in support of children and early teens in an effort to accompany them in their progress towards being future citizens,” said Sarah Pozzoli, editor of Focus Junior and Focus Scuola. “Our objective has become that of trying to ensure that education goes beyond knowledge and skills and is a method for creating a new forma mentis in order to imagine a more sustainable world, that is also more peaceful and free of social, gender and racial discrimination, in line with the guidelines of the UN’s Agenda 2030. And we will do this in our usual style and learning-by-doing approach, while stimulating curiosity and a sense of irony.”

This is how the Focus system is further reinforcing its offer in the education sector: from collaboration with institutions and companies, to school-based projects involving students, families, schools and teachers, and successfully developing activities and events that speak directly to the protagonists of the world of education thanks to an innovative and engaging didactic vision.
Focus is Italy’s most widely read magazine, with a total audience of 7 million readers and users (Source: Nielsen media impact data fusion, April 2020) and 2.9 million followers on social media channels (Source: Shareablee, November 2020).
Focus Junior is a point of reference in the world of kids, with an average monthly circulation of 100,000 copies (Source: Ads, Jan-Sep 2020), 589,000 unique users per month on its web site (Source: Audiweb, Jan-Oct 2020) and a community of 140,000 fans on social media (Source: Shareablee, November 2020).

For information and enrolments:

https://www.focus.it/education/academy/focus-academy-n

https://www.focusjunior.it/progetti-scuola-primaria/focus-junior-academy-scuola-di-giornalismo-con-focus-junior/

Grazia, the leading 100% Italian fashion brand, with over 20 editions around the world, presents a special issue: Young Generation.

Is reality physical or virtual? The lockdown has made young people realise how much they love face-to-face reality, while immersing them eve more in the virtual world. The magazine edited by Silvia Grilli, on newsstands tomorrow, Thursday 21 Januaryexamines the issue in direct dialogue with the protagonists.

“The provocative cover headline of this issue of Grazia is “Noi, adolescenti digitalmente modificati” (Us, digitally modified adolescents). And yet, now that the physical world is largely closed off for them, these young people, like us, long to be hugged. The lockdown has forced them to feel nostalgia for physical presence,” declared the editor Silvia Grilli.

The star on the cover of this special issue of Grazia is the 18-year-old American singer Loren Gray, highly influential on TikTok with 51 million followers. Authentic and determined, as well as beautiful, Loren Gray talks about herself in an exclusive interview and touches on the steps towards and reasons for her success, which began when she was just 15.

Many young stars are also involved: from Elisa Maino to Luciano Spinelli, who, with 7.1 million followers, is the most popular italian influencer on TikTok and shares with readers of Grazia his vision of how we can overcome cyberbullying.

The issue also features interviews with Tini Stoessel, the Argentinian singer and actor, who has become famous for her role in the TV series Violetta. Actor Jack Dylan Grazer, protagonist of the Luca Guadagnino TV series, We Are Who We Are. And also, in this extraordinary issue, the twins Cassandra and Melissa, second-generation immigrants who talk to Grazia about racism; Marco Cellucci, star of TikTok with over 5.5 million followers who also talks about bullying. Plus, an interview with actor and influencer Jenny De Nucci as well as Marta Losito who talks about the beauty secrets of the young generation. Grazia also meets Giorgia Malerba, the singer who in just a few months as attracted 2.5 million fans on TikTok, and many more.

Big space is also given by Grazia to investigations: the balance between real and virtual life, videogames and what can be learnt from virtual worlds. And also anti-social movements, young people who refuse to use social media.

Fashion focuses on e-boys and e-girls and the beauty columns consider fluid beauy: the new generations that are reinventing codes in pursuit of personal taste, without distinguishing between male and female.

With this initiative dedicated to the Young Generation, which is configured across the magazine, on social media and the web with a dedicated section, Grazia confirms its role as an innovative and contemporary brand. With an eye always on the future, it is able to constantly evolve, becoming a point of reference for 4.7 million people (Source: Nielsen Media Impact data fusion May 20) and 1.5 million fans on social media (Source: Shareablee + Pinterest + Tik Tok last 30 days).

Tomorrow, Thursday 21 January, sees the launch of a challenge with the hashtag #ioquando in order to talk about what is happening to our lives revolutionised by the pandemic. Grazia invites users to post a photo, a video or reel representing their new experience, using the tag @grazia_it on Instagram and TikTok.

Loren Gray, Marta Losito, Marco Cellucci, Cassandra & Melissa, Luciano Spinelli, Jenny de Nucci Stefano Lepri and the rising star of music Giorgia Malerba talk to the editor Silvia Grilli and the editorial team of Grazia in an exceptional Instagram marathon tomorrow from 4.30 pm of the @grazia_it account.

Two partners sponsored the initiative. Beiersdorf took the opportunity to presents the new limited edition ispired by tattoo: Nivea Creme Tattoo. And the young e-store Swappie, emerging reality dedicated to the resale of reconditioned smartphones.

Mediamond

INTERNI, the Mondadori Group’s interiors and contemporary design magazine, starts the year with an international issue dedicated to Phygital Design that combines physical and digital experiences. And there is a range of initiatives planned for the year: two events in Milan in April and September, and a media partnership with the Italian Pavilion at Expo 2020 Dubai.

INTERNI Phygital Design and the Index Design Guide

Completely in English, with translations of the text in Italian at the back of the magazine, this issue of the magazine develops the theme of communication in the chain of creativity.

“Communicate. Never before has this word taken on such a rich variety of a meaning,” declared Gilda Bojardi, editor of INTERNI. “The pandemic and physical distancing has obliged us to reinvent how we share ideas and plans and forced us to experiment with the possibilities offered by digital media in support of the physical. But we have also realised how important direct contact is in transmitting the immense combination of values from which the products of Italian design take shape. We therefore find ourselves at an important turning point in which we have to rethink the very essence of the act of communication, or rather the content of such communication, which, when we’re talking about design, must move, but also tell a story about identity, culture and values.”

To produce this new issue, INTERNI asked companies how the digital-real mix has changed the way in which they present themselves. We also carried out a survey among communication professionals to ask them about how they see the transformation that is underway. The picture that emerges is both dense and stimulating: year zero of the ‘phygital’ era it will lead to experimentation, to a breaking free of the consolidated approach to design communication, and the creation of new ways of talking about historical Italian know-how

As a supplement the new issue of INTERNI, Design Index Guide is a unique directory with over 8000 Italian design addresses: the producers and the products, where and what to buy, the designers, the photographers, the publicists, the publishers, the trainers, the organisers, the exhibitors.

Also available in a digital version and online on all mobile devices (smartphones and tablets) and on desktops at: https://www.internimagazine.it/designindex/

Events and special initiaitives

INTERNI, is a point of reference in design which, thanks to its creative strengths, has developed a system of parallel publications that have transformed it from a monthly magazine to a brand capable of creating events and initiatives, also abroad. In fact, during the year many initiatives aimed at reigniting the creative spirit of Milan and beyond.

Following the great success of the 1st edition of INTERNI Designer’s Week 2020 – which recorded a reach of 18 million users on the brand’s digital and social media channels and physical visits by over 60,000 people from Italy and abroad – from 12 to 23 April the magazine will launch the 2nd edition in Milan of this urban event dedicated to industrial and furniture design, with a focus on aspects of sustainability, the circular economy and mobility. With print and digital guide, on and off-line visibility will be given to the presentations of new product collections by the most important Italian and foreign companies will present at their respective flagship stores, showrooms and special locations.

From 4 al 19 September, for the FuoriSalone 2021, INTERNI will has planned an event-exhibition called Creative Connections. Staged in the courtyards of the University of Milan and inside the amazing Orto Botanico of Brera, the exhibition aims to establish a link between creativity, ideas and people from different cultures and countries.

And finally, to enhance with cultural and publishing activities and events, the project for the participation of Italy at the upcoming Universal Exposition, INTERNI will be the media partner of the Italian Pavilion at Expo 2020 Dubai. A collaboration that will include events and publishing initiatives during the six-month long exhibition and the period leading up to Expo 2020 Dubai, which will begin on 1 October 2021.

INTERNI January-February will be on newsstands from Wednesday 20 January 2021.

For more information, please go to: www.internimagazine.it

On newsstands from today Tv Sorrisi e Canzoni Cucina, a new monthly supplement to Italy’s most widely read weekly, produced with the exclusive collaboration of the website of GialloZafferano, the food media brand that is a point of reference for Italians in the kitchen.

Every month Tv Sorrisi e Canzoni Cucina will offer readers 50 fast and east recipes, explained step-by-step, in the classic GialloZafferano style. Each issue will feature on the cover a TV personality, or a star from the world of music or the cinema, who will share with readers their own specialities in the kitchen. Plus, starters, main course, fish and eggs, tasty ideas with vegetables side dishes, as well as chocolate desserts, creams and fruit. And not forgetting advice on how to vary dishes with alternative ingredients and on easy storage.

“Tv Sorrisi e Canzoni Cucina brings together two worlds much loved by the public, entertainment and cooking, with the aim of giving our readers even more service content, thanks to the experience of GialloZafferano, while maintaining a central focus on quality content, new ideas within the reach of everyone and entertainment for the whole family,” explained Aldo Vitali, the editor of Tv Sorrisi e Canzoni.

The first issue features the Neapolitan actor and director Vincenzo Salemme, with his recipe for spaghetti with tomatoes and basil. “A dish that only seems simple, but the requires the use of high quality, fresh ingredients,” says Salemme. Adding that, “Though I am not a chef, I kow how prepare food. And I like to eat well.” 

Tv Sorrisi e Canzoni is the brand leader in the world of entertainment, with a total audience of over 5.1 million readers and users (Source: Nielsen Media Impact data fusion, May 2020) and more than 900,000 fan (Source: Shareablee, December 2020), thanks to a system that ranges from the magazine, to the web site, social media, and events such as Sorrisi Live, a programme of appointments with leading figures from the entertainment world live on social media every Wednesday, which, since the launch in October, has reached a total of almost  quasi 4 million users. Forthcoming guests include, the actor Serena Rossi on 13 January and the singers Emma and Alessandra Amoroso on 20 January.
The editorial offer of Tv Sorrisi e Canzoni is completed by the supplements Storie di fede, which covers issues related to religion with exclusive stories; Oroscopo, a monthly overview of what is written in the stars, Enigmistica, with 100 games including crosswords, puzzles, sudoku and much more, and special collections of CDs, DVDs, books and gifts, with 2.7 million add-on products sold in 2020.

The launch of Tv Sorrisi e Canzoni Cucina, on newsstands from today with a cover price of  €0.50 plus the weekly, will be supported by a  TV commercial, planned on Mediaset channels.

Great success for the #CucinaEdonaConGiallo, the first social media charity challenge organised by GialloZafferano, the food media brand that is a point of reference for Italians in the kitchen, with more than 18 million unique users and 12 million fans, in support of the Fondazione Progetto Arca charity. 

A five-hour Christmas culinary marathon that involved ten exceptional guests: in fact the the site’s three faces  – Manuel, Aurora and Giovanni – live on social media from the kitchens of GialloZafferano, were joined on videolink by Francesca Barra, Saturnino, the comic duo Matricomio, Franz from Ale e Franz, the starred chefs Alessandro Negrini and Fabio Pisani from Aimo e Nadia, Viviana Varese from Viva, the blogger Ester Marra, the TikToker Aurora Cavallo, alias CookerGirl, in a special recipe-based contest. 

The event also involved users who were invited to post their creations inspired by the dishes presented during the live show, and in this way also contributing to the donation of basic foods to support families in need.  

Thanks to this charitable marathon, tomorrow will see the donation of 5,000 litres of Candia milk and almost a ton of Grana Padano cheese, which will be added to the food parcels that the Progetto Arca Onlus will distribute though its structure to 1,500 families across the country.

Once again GialloZafferano is close to its readers, users and their families by actively helping those in need in a cooking together initiative, for and with their loved ones. Thanks to the participation of its community. The live social media event reached an overall total of more than 2 million users on the Facebook, Instagram and YouTube profiles of GialloZafferano. 

Sorrisi live – Un Sorriso per Natale (A Christmas Smile) is the exclusive musical event that Tv Sorrisi e Canzoni, the Mondadori Group brand that is a point of reference for the world of music and entertainment, is giving to its readers and users this Christmas.

The initiative, that will be broadcast on Wednesday 16 December from 7 pm on the sorrisi.com website, as well as the magazine’s Facebook page and Instagram account, features some of Italy’s biggest and most popular stars.

A series of performances on the virtual Sorrisi Live stage by Francesco Gabbani, Ermal Meta, Annalisa, Gigi D’Alessio, Samuel, Federica Carta, Edoardo Bennato, i Tiromancino, i Pinguini Tattici Nucleari and Diodato. All of the artists will give the audience an acoustic version of song from their repertoire exclusively for Sorrisi along with special Christmas wishes for their fans.

The event will be presented by the editor of Tv Sorrisi e Canzoni Aldo Vitali, together with Gabriele Corsi from the Trio Medusa.

“This is our Christmas gift to the readers of Sorrisi and for all the users who follow us on social media.” Declared the editor Aldo Vitali. “It will be an authentic concert with some of the biggest names in Italian music, all of whom are friends of Sorrisi and gladly accepted our invitation to take part and who I would like to thank from the bottom of my heart. For the reasons we all know, this will be a Christmas will not be normal, but we want to add a smile to make it a little less disappointing,” the editor concluded.

On the occasion of Sorrisi Live -Un Sorriso per Natale, Tv Sorrisi e Canzoni also wants to offer a moment of peace and enjoyment for children in hospital and their families. Which is why the magazine is supporting the Fondazione Dottor Sorriso which, for 25 years, has been promoting d Terapia del Sorriso (smile therapy) in Italy aimed at cheering up young patients and helping them to face their illnesses and hospital stays. “We have decided to support this particular Foundation in order to lighten children’s suffering Fondazione with a joke, a game and a song, all of which are aimed at bringing a smile to their faces in a difficult moment. Also, because smiling is good for the heart and we at Sorrisi know this very well,” explained Vitali. To underline the importance of the project, the editor and Gabriele Corsi will be wearing a red nose for the entire duration.

Sorrisi Live – Un Sorriso per Natale is a confirmation of the special relationship that has always linked Tv Sorrisi e Canzoni to the world of entertainment and unites it, without barriers, to a public of over 5.1 million people, including readers, users and fans, thanks to a system that ranges from Italy’s most widely read weekly magazine, to the website, social media and events.

This virtual concert is also part of the Sorrisi Live programme, a cycle of live events on Sorrisi social media featuring the most popular personalities from the world of television, music and cinema. Since October, every Wednesday, artists of the caliber of Francesco Gabbani, Max Pezzali, Francesca Michielin, Fedez, J-Ax, Luca Argentero, Federica Panicucci, Michelle Hunziker, Ambra Angiolini have participated in this rich calendar of exclusive interviews, reaching a total reach of 3.1 million users.

In order to follow, comment on and share Sorrisi Live – Un Sorriso per Natale please use the hashtags #SorrisiLive #unSorrisoPerNatale.