Media

Building on the incredible participation in the first two editions, MypersonalTrainer Days, the event promoted by the City of Milan that turns the city into an ‘open-air gym’, is back again this year. This third edition, called More than Wellness, will be even more exciting and inclusive. The schedule contains hundreds of free activities open to the public for everyone interested in a healthy and active lifestyle, from fitness to sport, but also fitfood and beauty.

The MypersonalTrainer Days event held in September 2023 saw the participation of 10,000 people, 20 partners and 50 guests in more than 500 activities. This year, the aim is to further expand and diversify attendance through two days of fun for all fitness lovers, families and four-legged friends. The event will be held on Saturday 14 and Sunday 15 September 2024 at the Arco della Pace and across Piazza Sempione, a green area that the people from Milan have always dedicated to sport and moments of relaxation and well-being.

Top Novelties for the 2024 Edition

New this year is the Multisport Arena, a versatile and multifunctional area to test yourself in various sports, from more traditional ones such as tennis and volleyball to trendy activities, including korfball and floorball, as well as a minigames hub designed for all ages. The 2024 event will also feature surprise activities by MypersonalBeauty related to beauty, and the creation of a phytofood menu in partnership with Dazi Milano.

Workouts, Silent Fitness, Mypt Urban Walk and Talks with Guests and Experts

As for fitness, don’t miss out on the workouts, as well as the acclaimed Silent Fitness sessions. Also returning are the Mypt Urban Walk, the famous walk in Parco Sempione, and the climbing wall to practice free climbing, as well as 3-on-3 basketball for great competitions among friends. There will also be numerous indoor experiences, with a Talk Zone where special guests will be present for in-depth meetings and free medical consultations.

Opportunities for Brand Partners

Once again this year, there are many special opportunities in full synergy with Mediamond and its Special Initiatives team, Brand On Solutions, to present original and engaging projects to the market and individual brand partners. An advertising campaign was created for Mypersonaltrainer Days by the marketing agency Casiraghi Greco& across multiple media outlets: newspapers, DOOH communications, radio, magazines, and social and digital platforms. In particular, the various MypersonalTrainer social and web profiles will recount the details of all the steps in the event, activities and partners involved, from the teaser phase to non-stop coverage over the two days, ending with a follow-up dedicated to the most significant and exciting moments of the event.

Brand Partners Already on Board

Through concerted work with Brand On Solutions, specific presence and visibility paths were designed and studied with all the brand partners that have already joined the event. Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova. Partners: Centro Diagnostico Italiano, Danacol, Garden Gourmet, Gold Collagen, Humanitas University and Rio Mare.

For information and updates: https://www.my-personaltrainer.it/myptdays

Mypersonaltrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 14 million unique monthly users (source: Audiweb Total Digital Audience January 2024) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights April 2024).

On Friday, 12 July, Gen Z idols will be in Giulianova (TE), in Piazza del Mare, for the new edition of Webboh Fest, the summer music event organised by Webboh, the first community dedicated to Gen Z and Gen Alpha, followed by over 4 million followers on social networks.

An evening of music and fun, during which many artists will take turns on stage from 8 p.m., including Vyperr, the Spanish creator with almost 10 million followers on TikTok, whose hit song ‘Supersonico‘ is climbing all the Italian charts and who has chosen Webboh Fest in Giulianova for his first performance in Italy. Then there will be Chadia Rodriguez, rap music star, to keep things going with Il Rosso and Fubbe, Twitch idols, and many other singers who are popular on TikTok and YouTube, like Pucho, Luk3, Ascanio and Lorenz Simonetti. The favourite creators of Gen Z and Gen Alpha will also be there, like acapodelglobo, a creator from the Power Talent Agency roster with over 2.4 million followers and the newcomer of the year at the Webboh Awards 2024, and Giorgia and Alice Mordenti. At the end of the evening, fans can continue the fun with a DJ set by Matteo Robert, one of the most famous Gen Z TikTokers in Italy.

And it’s not only music: during the first evening of Webboh Fest, hosted by Andrea Prada, Webboh will also entertain the audience with challenges and lots of fun (free admission). Backstage access will be narrated by Stardust House creator Lisa Luchetta, star of Webboh Backstage Secrets Summer Tour, the format born from the collaboration between Webboh and DeAKids (Sky Channel 601). Lisa will interview the stars of the event and report on the tour with exclusive content: clips will be available on the TV channel’s social media. From the afternoon onwards you’ll also get to receive numbered gadgets, which will allow you to take part in a special draw that will give you access to Webboh Fest backstage and follow the entire event from a special location: the backstage area. Radio Bruno, a partner for the festival, will follow Webboh on its tour, revealing on stage in Giulianova what the most popular songs of summer 2024 are.

The event’s sponsor is essence, the famous cosmetics brand from cosnova Italy, which will be showcasing the products of the Spring Summer 2024 collection together with popular creator, acapodeglobo. In the plaza at the totem-station equipped with a mirror, you’ll be able to take ‘a selfie for a kissable summer’ and receive the iconic Juicy Bomb lip gloss, one of the most popular products among Gen Z and Gen Alpha.

For those unable to attend, highlights of the event will be posted on Webboh‘s Instagram and TikTok profile stories.

Webboh Fest: the fun continues!

After the stop in Giulianova, the most entertaining music tour of the summer will continue in Rimini on 3 August and in Mirandola (MO) on 6 September. Lots of events are planned, and there;ll be plenty of surprise guests, with unmissable performances, music and shows. Summer 2024 will be unforgettable for the Webbohcommunity who’ll be with its audience, in-person on the Internet and on social media.

Webboh is the flagship media for Gen Z. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase of 4.5 million followers across TikTok, Instagram, YouTube and WhatsApp, 70% of which are under 24. The website receives 3 million unique monthly users (source: Audiweb Last Quarter 2024). It is in the top ten most influential Italian media companies on social media, as well as the first targeting Generation Z for engagement and video views (source: Italian Top Media Rankings for First Communication made by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by the bottom-up editorial model: the community is involved in every part of the creative process.

The Wom, Mondadori Media’s all-digital brand that has always supported the LGBTQIA+ community, told the story of Milano Pride this year through numerous editorial initiatives.

Speaking for diversity and inclusion since its inception in 2022, the innovative social media and web magazine – with a total fanbase of more than 9 million followers – is dedicated to Gen Z and young millennials, generations for whom uniqueness is a strength and value that enriches themselves and others, going beyond labels. Through its editorial products, The Wom promotes a culture that affirms the free expression of personality through inclusive content and language, addressing key issues for younger generations, such as gender equality, self-acceptance and sustainability.

The Wom Loves Pride, the brand’s values in the squares of Milan

On Saturday 29 June, The Wom and its community celebrated Milano Pride, an annual event and benchmark for anyone wishing to promote the values of inclusion, acceptance, personal well-being and respect for others.

The Wom team – equipped with the environmentally friendly ‘The Wom Loves Pride’ cargo bike – engaged numerous participants from the very beginning of the parade in Via Vittor Pisani for an Ask&Tell session to raise awareness, support and spread Pride values.
A large number of people stopped by to answer questions posed by Noemi David, trend editor of The Wom, and share their experiences and support for those who advocate for social issues in the city and beyond. Many topics were covered, from the values celebrated by Pride events around the world to historical milestones that have marked the evolution of civil rights in recent years.

Interaction with participants also occurred through challenging quizzes on the world of LGBTQIA+, which led to IG stories in the style of a ‘challenge’, a real video reportage in the field.

Web and social media coverage for rainbow-themed storytelling

In addition to the favourable reception and ‘live’ participation, the success of the initiatives by The Wom was also reflected in the numbers. The numerous content items produced in recent months to inform and build anticipation for Pride, together with live coverage on the ground in June and subsidies from artists and public figures that support the values espoused by the brand – the social media interview given by Ariete, a singer and activist, is just one example – allowed the brand to achieve remarkable results in terms of traffic and engagement.

Through these initiatives, the content created and published in the last few days on Instagram and TikTok brought the brand a total of 3 million video views.

‘We are proud to contribute to a more colourful world. Together, with everyone’s work every day, we can make a difference in making our communities open and truly inclusive,’ says Daniela Cerrato, Digital Marketing Director at Mondadori Media. ‘This year, for the first time, we decided to continue to interact with our large fanbase and make the awareness-raising journey we have undertaken even richer, going far beyond the confines of Pride and social media.

Pride in EveryBody: The Wom for Virgin Active

To celebrate Pride month, The Wom also contributed as media partner to the Virgin Active Pride in Every Body event last Tuesday, 25 June. A talk led and moderated by Valentina Lonati, culture editor of The Wom, celebrated uniqueness in all its forms. The talk was attended by personalities from the LBGTQIA+ world such as Muriel de Gennaro, Giada Buldrini and Serena Galassi from the 2 mamme e 3 figli account, and the YouTuber and presenter Guglielmo Scilla. They talked about caring for one’s body and the way in which this can become a means of loving and accepting oneself, a philosophy that is at the heart of the values promoted by Virgin Active and The Wom. The message was also amplified through a video interview on Instagram with the three participants.

The project was realised in full synergy with Mediamond and its Brand On Solutions structure.

The Wom is an all-digital, social-first media brand dedicated to Millennials and Gen Z, a generation that views uniqueness as a strength and a value that enriches themselves and others. The Wom is a benchmark for younger generations on TikTok and Instagram, with a total fanbase of 9 million followers (source: Comscore Shareablee and Social Insights February 2024) and 10 million unique users on the Internet (Audiweb Total Digital Audience February 2024). The Wom Beauty: the first vertical channel dedicated to cosmetics for the young generation, under 35, Instagram and TikTok first with 1.2 million followers.

Tv Sorrisi e Canzoni, the leading brand in the entertainment world, renews and expands its collaboration with Cornetto Battiti Live, the travelling festival organised by Radio Norba in the most beautiful plazas of Southern Italy.

Building on last year’s success and having followed Battiti’s performances “on the road” in May, Sorrisi now accompanies the event’s new big evenings of music and entertainment in the most beautiful cities of Apulia, with even more exclusive live content in the magazine and on social media.

After the three-day event in Molfetta on 21–23 June, Sorrisi will also be in the front row at the Battiti stage in Otranto on 6 and 7 July, when the tour closes. For the first time, Cornetto Battiti Live will also be broadcast on Channel 5 in the early evening, with five dates hosted by Ilary Blasi – the star of this week’s Sorrisi cover story – and Alvin. This will start on Monday, 8 July.

The new Glass Box

Among the new features in this edition is the exclusive Glass Box located in the heart of Battiti next to the main stage: a customised space where there’ll be live accesswith presenter Rebecca Staffelli to interviews and games and where the Sorrisi editorial staff will broadcast unmissable content on the brand’s website and Instagram channel.

A special Telegatto for Battiti

For Cornetto Battiti Live 2024, Tv Sorrisi e Canzoni has created a new edition of the Telegatto, the prestigious award given to the most important personalities in show business. Throughout the tour, Sorrisi will hand out the statuette in its Glass Box to numerous artists, including Annalisa and Il Volo, who received the award during the first stop in Molfetta.

Vote for the summer hit

Finally, this year the Sorrisi audience will also be able to get involved with Battiti by crowning this year’s summer hit. Audiences can vote for their favourite song by visiting sorrisi.com. The winning entry will be awarded a special Telegatto.

TV Sorrisi e Canzoni is the leading brand for TV and entertainment fans, reaching a total monthly audience of 2.6 million readers (source: Audipress 2024/I), 3.4 million users (source Audiweb Media, March/April 2024) and over 1.1 million fans (source: Social Insights for IG, FB, Twitter, YouTube), thanks to a multi-channel system comprising the magazine, the website, the socials, and the events and side products.

Webboh, Italy’s number one media brand for the younger generation, gets into the swing of things this summer with no less than eight events across the country, as well as a new back-to-school line.

These events cement Webboh’s ability to engage its 4.5 million followers with a 100% under 24 target audience with live – and online – initiatives, something that generates more than 16 million interactions on social media each month (Sensemakers/Comscore Data, May 2024).

Webboh Fest

The main event is the Webboh Fest, a travelling music festival for the very young, which returns this year from July to September and will feature the most popular singers and creators. It’s set to start on 12 July on the new stage in Giulianova, followed by Rimini on 3 August and Mirandola on 6 September. The three stages will be hosted by Andrea Prada and will feature Sara Esposito, creator and YouTuber with millions of followers, as co-hostess. Admission is free.

Among the many artists who have confirmed they will be participating are Rosa Chemical, El Matador (newcomer of Netflix’s talent show ‘Nuova Scena’) and NewGen’s favourite youngsters, like Il Rosso, Pucho, Luk3, Ascanio and Lorenz Simonetti. At the end of each evening, there will be a DJ set by Matteo Robert, one of the most famous Gen Z creators in Italy.

Among the changes of this edition is the addition of DeAKids (Sky Channel 601) cameras, which will give a backstage look into the different stages with creators Lisa Luchetta and Alberto Tozzi. All exclusive content will be shown over the course of the summer on the channel’s social media page and, in September, on DeAKids in the Webboh Backstage Secrets Summer Tour special, which will relive the event’s best moments.

Also worth mentioning is Radio Bruno, which will be a radio partner for Webboh Fest.

Webboh at AquaFan in Riccione

Once again this year, thanks to its partnership with AquaFan, Webboh will bring the historic amusement park in Riccione to life together with leading Italian creators with a mini-show and a meet and greet open to the public. Four dates: 11 and 25 July and 8 and 21 August, during the night-time openings of the park.

Webboh Camp

The Webboh summer continues with the Webboh Camp, from 20 to 27 July in the Tuscan Maremma, in an extraordinary location immersed in one of Italy’s most beautiful landscapes, together with its prestigious partner, Experience Summer Camp, Italy’s number one organiser of summer camps for young people aged 6 to 22. An opportunity for the community to spend an unforgettable summer experience together with five creators: Alberto Tozzi, Jenni Serpi, Sara Esposito, singer Luk3 and the face of Webboh, Claudia Mariani who, together, have more than 4 million followers on TikTok alone.
The youngsters will experience a digital education with Alessio Carciofi, one of Europe’s leading experts on digital well-being. Once again, the DeAKids will be on hand to watch and reveal the highlights of the holiday.

BeYou Diary and Licensing

It’s not just events taking place in the country: Webboh is also preparing to accompany the very young in the new school year.
Created in collaboration with BE YOU, the BE YOU Webboh Diary, created together with the community, is back for the third year running. It features over 100 stickers, more than 40 special ‘against boredom’ pages for break times, birthdays of favourite creators and a brand new ‘treasure hunt’. The diary, which has sold out immediately over the past two years, will be available from the end of June in shopping centres, bookshops, stationery stores and online.

A new addition this year, along with the case, is the BE YOU Webboh backpack.

Continuing with the theme of licensing, the smartphone cover created by the Webboh community in collaboration with La Casa de Las Carcasas will be on the market from September and will be launched from the Webboh Fest stage on 6 September in Mirandola.

Opportunities for Brand Partners

Webboh’s summer initiatives represent a further business opportunity with a broader offer of content and diversified branded content solutions.
Among the first partners to have joined in is cosnova Italia, a well-known cosmetics brand involved in coordination and collaboration with Brand On Solutions, a Mediamond project area, which at the first stage of the Webboh Fest, in Giulianova, will focus on the new Spring-Summer 2024 Essence Collection with the involvement of acapodelglobo, a creator from the Power Talent Agency roster with over 2.4 million followers, and Newcomer of the Year at the 2024 Webboh Awards.

Webboh is the flagship media for Gen Z. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase of 4.5 million followers across TikTok, Instagram, YouTube and WhatsApp, 70% of which are under 24. The website receives 3 million unique monthly users (source: Audiweb Last Quarter 2024). It is in the top ten most influential Italian media companies on social media, as well as the first targeting Generation Z for engagement and video views (source: Italian Top Media Rankings for First Communication made by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by the bottom-up editorial model: the community is involved in every part of the creative process.

Great success for the Chi magazine summer party “By Moonlight”, the exclusive event founded on charity that took place on Thursday, 27 June at the Palace Hotel in Milano Marittima. The editor-in-chief of Chi, Massimo Borgnis, together with the magazine’s editorial director, Alfonso Signorini, were the hosts of a special evening dedicated to glamour and charity.

After the “Let’s Help Emilia-Romagna Together” fundraiser launched last year by Mondadori Media with Banca Mediolanum, Chi decided to continue its commitment to this region, collecting the entire amount needed to support the purchase of a state-of-the-art ultrasound scanner (the second of its kind in Italy) for the work of the Infant and Paediatric Neonatology Department of the Rimini Hospital at Gala Dinner 2024. 

The were many guests that evening, from Milly Carlucci to Michelle Hunziker, from Elisabetta Gregoraci to Orietta Berti, and again Perla and Mirko, Sophie Codegoni, Samira Lui, Beatrice Luzzi and many Taag! talents, like Margherita Zanatta, Antonella Fiordelisi, Elen Ellis and Alice de Bortoli. 

Chi ‘s association with the Batani Select Hotels Groupalso continued with this initiative: the Palace Hotel in Milano Marittima, a five-star hotel belonging to the Batani Group, was the setting for the large invitation-only party ‘By Moonlight’. On the new Milano Marittima waterfront, VIPs and entrepreneurs paraded in anticipation of the placée dinner on the beach.

During the after party, which also took place on the hotel’s private beach, which was transformed into an exclusive club with musical performances, DJ sets, an open bar and many corners that provided guests with entertainment and fun, The Kolors performed their most popular hits. Orietta Berti treated those present to a medley of songs, then left the stage to the DJ set, organised by Visit Romagna and the anticipation of the Notte Rosa, which will take place on the first weekend of July throughout the Romagna Riviera.

A special partner for this edition was Food Network, with whom Chi launched the new TV format where Massimo Borgnis and Roberto Valbuzzi travel around Italy describing the ‘Locande del cuore‘. Roberto Valbuzzi, a much-loved chef and TV personality, co-signed the charity dinner menu with Palace Hotel executive chef, Roberto Scarpelli.

On Chi’s Instagram account, users will be able to follow all stages of the evening live, which will be reported minute by minute (@chimagazineit; #alCHIarodiluna).

Event sponsors and partners

Joining Chi on this special occasion will be institutions and companies, who have responded to the appeal for support launched by the magazine, also participating in the event in cooperation with Piemme, the brand’s exclusive dealer.

Among these were: Andrea Mereghetti, VIP travel agent, with his Dreamsteam, Assolombarda, Atelier Nieri, Barzan studio legale, De Marquet, Discover Cervia (the emblem of ‘Cervia In per il turismo’, the participatory foundation in the Municipality of Cervia and private stakeholders), GroupM, Mondadori Media, Orogel, Piemme, Publicis Groupe, Visit Romagna.

Compagnia della bellezza –  Hair Collection, with over 200 beauty salons in Italy and abroad, is the international franchise founded and directed by the Hair Designer Salvo Filetti.It offered guests unique hairstyling and Artdecò make-up in the hairstyling and make-up area. Partesa provided the wines for dinner; Spirito Reale was the star of cocktails by the pool and on the beach with an open bar until late at night. The lighting design was by Platek and the elegant and refined atmosphere featured differently-scented candles offered by Yankee Candle.

Freshly set up a beauty corner, Eurotarget took care of accompanying all guests to the big event for the second year and, finally, Msc offered a cruise as a prize, drawn among those present during the evening. Many attractions and experiences were offered to the guests to make the evening even more unique: a telescope to view the sky and stars by the Arar Association, digital stations to interact with artificial intelligence thanks to OMAI; a relaxation corner with table football that saw a succession of entertaining challenges between guests, and a large illuminated moon that set the scene for the party.

The creative setting was entrusted to the Palace Hotel in Milano Marittima together with the Left&Right agency.

Chi, Italy’s most-read ‘people’ magazine, presents the new edition of ‘By Moonlight’, the exclusive event founded on charity that – after last summer’s success – returns this year to Emilia-Romagna in a beautiful location, the Palace Hotel in Milano Marittima, where it will have a massive impact.

An unmissable summer party based on the magical and evocative notes of the theme ‘By Moonlight’ – which will take place on Thursday, 27 June with the involvement of more than two hundred personalities and stars from jet setters, show business, politics, business and the local area – and which will above all be about having a generous and supportive heart.

After the ‘Let’s Help Emilia-Romagna Together’ fundraiser launched last May by Mondadori Media together with Banca Mediolanum, Chi continues its commitment to this region: the entire proceeds from the 2024 Gala Dinner will be donated to support the purchase of a state-of-the-art ultrasound scanner for the work done by the Infant and Paediatric Neonatology ward of Rimini Hospital.

“Today, after years and years of social events, what makes the difference and what makes me still take part is that they serve a purpose”, said Alfonso Signorini, Chi‘’s editorial director. “That’s why I’m so delighted that, after last year’s successful goal, this year Chi is again working to raise funds for less fortunate children. Their smiles will be with us on the ‘By Moonlight’ night and we will do our utmost to make them even more radiant again!”

“I’m especially happy that the second edition of ‘By Moonlight’ will take place again in Romagna, in the Hotel Palace in Milano Marittima. Not only because it’s a location that is in a way part of the history of Chi, but also because the success of last year’s charity dinner for the people affected by the floods shows that Romagna is a generous and hard-working place”, stressed Massimo Borgnis, Chi’s editor-in-chief, who went on to say: “Just a few days ago, we gifted an ambulance to the 118 in Ravenna, which is one of the five projects financed by the 160,000 euros raised last year. The other projects, which are nearing completion, are for kindergartens. With the children still in mind, this year we decided to donate the proceeds of the charity dinner to purchasing a state-of-the-art ultrasound scanner for the Neonatology and Paediatrics Department of Rimini Hospital. Because the most beautiful outcome that an evening like this can achieve is to bring smiles to the faces of so many children and their families”, finished Borgnis.

An exclusive evening 

Chi ‘s association with the Batani Select Hotels Group continues: the Palace Hotel in Milano Marittima, a five-star hotel belonging to the Batani Group, will host the large invitation-only party ‘By Moonlight’.

“I’m delighted that the collaboration with Chi and Mondadori Media, with whom we have a long-standing friendship, continues year after year. Last year’s event, which took place in the Grand Hotel in Rimini to support the flood victims, lit up the summer of the Adriatic Riviera and I am certain that the 2024 edition of the event will also be beautiful and have a massive impact. I am moved by Chi and Mondadori Media’s willingness to continue the charity year after year, this year supporting paediatrics. It’s a special evening with an even greater meaning, given everyone’s commitment”, said Paola Batani, CEO of the Batani Select Hotels Group.

The exclusive event will start at 7 p.m. with a welcome cocktail in the majestic setting of the new Milano Marittima waterfront. Afterwards, guests will move to the beach where the Gala Charity Dinner will begin: the placée dinner reserved for over 200 guests, including entrepreneurs, associations and personalities from the world of entertainment, who have chosen to be there and give their support. The evening will continue with an after party on the hotel’s private beach, which will be transformed into an exclusive club with musical performances, DJ sets, an open bar and many corners that will provide guests with entertainment and fun. And a musical surprise…

On Chi‘s Instagram account, users will be able to follow all stages of the evening live, which will be reported minute by minute (@chimagazineit; #alCHIarodiluna).

Event sponsors and partners

Joining Chi on this special occasion will be institutions and companies, who have responded to the appeal for support launched by the magazine, also participating in the event in cooperation with Piemme, the brand’s exclusive dealer.

These include: Andrea Mereghetti, VIP travel agent, with his Dreamsteam, Assolombarda, Atelier Nieri, the Barzan law firm, De Marquet, Discover Cervia (the emblem of ‘Cervia In per il turismo’, the participatory foundation in the Municipality of Cervia and private stakeholders), GroupM, Mondadori Media, Orogel, Piemme, Publicis Groupe, Visit Romagna.

With over 200 beauty salons in Italy and abroad, beauty company Hair Collection, the international franchise founded and directed by Salvo Filetti Hair Designer, will offer guests unique hairstyling; Partesa will provide the wines for dinner; Spirito Reale will be the star of the cocktails by the pool and on the beach with an open bar until late at night, the lighting will be by Platek, and the elegant and refined atmosphere will feature differently-scented candles offered by Yankee Candle.

Freshly will set up a beauty corner, Eurotarget will take care of accompanying guests to the big event and, finally, Msc will have a nice surprise for all guests. On the beach there will also be: a corner with a telescope by the Arar Association to see the stars, stations to interact with AI thanks to OMAI, an AI development laboratory for events, a relaxation corner, and a stage for musical performances and DJ sets, organised by Visit Romagna, which will make Milano Marittima the preview of Pink Night, the special event that will take place along 110 kilometres of the Romagna coastline, from 5 to 7 July. A special partner for this edition will be the Food Network with whom CHI has just launched a new TV show where Massimo Borgnis and Roberto Valbuzzi travel around Italy describing the ‘Inns of the Heart‘. Roberto Valbuzzi, a much-loved chef and TV personality, will not only be there at the event, but will also co-host the charity dinner menu with Palace Hotel executive chef Roberto Scarpelli.

The creative set-up is entrusted to the Palace Hotel in Milano Marittima together with the Left&Right agency.

Here comes #InviaggioconChi, the new digital format that Chi, Italy’s most widely read people magazine, is dedicating to rediscovering the riches of the Bel Paese.

Accompanying editor Massimo Borgnis on the six stages of the program – available from today, Monday, 17 June, every week on the brand’s Instagram and YouTube channels – will be the exuberant Margherita Zanatta, the TAAG! talent with an unmistakable voice, a hilarious content creator, radio speaker, author, television presenter and founder of the Disagio Club.

Together they will cross the whole Boot ‘on the road’ to discover well-known locations, unconventional places and hidden gems in the country: from the Sacro Monte of Varese to the village of Vendersi (AL), known as the Village of the Scarecrows, from the colourful Via dei Presepi San Gregorio Armeno in Naples to the Sanctuary of Ripalta, immersed in the olive groves of Cerignola, passing through the ruins left by the Serenissima in Bergamo Alta to the ‘ideal city’ of the Renaissance, Sabbioneta, a UNESCO World Heritage Site.

“#InviaggioconChi is an opportunity to show our readers little-known or even undiscovered places that are easy to reach and that can be an opportunity to rediscover hidden stories linked to wonderful places in our country and for an outing that is both fun and educational”, stressed Chi’s editor Massimo Borgnis. “This is all done with a sense of humour, thanks to the wit of my priceless travelling companion, Margherita Zanatta”, Borgnis added.

The common thread that links the episodes of this first edition of #InviaggioconChi are the inns that are the stars of the new Food Network television program on Channel 33, “Locande del cuore’” – created and written by Massimo Borgnis – and hosted with Roberto Valbuzzi, the well-known chef and owner of the restaurant Crotto Valtellina – airing from Tuesday, 18 June at 22:00.

A partner of #InviaggioconChi, thanks to Piemme, Chi’s exclusive dealer, is the KGM Torres car from the Koelliker Group, which will take readers and users across Italy to discover our beautiful country.

Chi, Italy’s most widely read weekly people magazine, with an audience of almost 1.5 million readers and almost 1.1 million followers on Instagram and Facebook (Source: Audiopress 2024/I and FB and IG Insights), tells the stories of the public’s most loved and followed personalities, ranging from the world of entertainment to politics, from sports to fashion and lifestyle. The attention given to photo quality, the constant search for news and above all the exclusive and trusting relationship with celebrities are what make the magazine unique. Making a name for itself from the very beginnings thanks to its absolutely original format for Italy, Chi combines the stories of the “natural stars” and people with space dedicated to fashion and beauty.

What are the expectations and how are boys and girls preparing for the upcoming State Examinations? What most influenced them when choosing the path they will take after the exams? What is their opinion on such a topical issue as Artificial Intelligence?

Studenti.it, a Mondadori Group brand and a reference point for Gen Z at school, asked its community in view of the upcoming State Examinations that will be held on 19 June: over 1,600 young people responded within 48 hours.

ARTIFICIAL INTELLIGENCE IS NOT A THREAT BUT AN OPPORTUNITY

According to the survey conducted by Studenti.it, the majority of high school seniors (70 per cent) see Artificial Intelligence as an opportunity for their future, given the speed at which the world of work is changing, while only 30 per cent view this new reality with fear.
The recent development of AI has also directly affected the post-diploma choices of 36% of respondents, who said they took this into account when considering their future path after high school. In contrast, 64% stated that it did not influence their choice because they still knew too little about it.

With regard to their future after school, the majority of those who had already decided (45%) opted for university (35%). There were still many undecided (55%) whose concerns will disappear in the coming months, reaffirming the importance of orientation programmes throughout their school career.

THE USE OF SUPPORTS, NOT ONLY TECHNOLOGICAL, FOR STUDY

Studenti.it asked its users what was the tool they used most to prepare for the 2024 State Examinations and how much they used digital tools in their study hours. The PC, chosen by 40 per cent of the final year students, was considered the most convenient device for accessing various learning resources – including notes, e-books and videos – and also the most suitable for long study sessions (over four hours a day for 53 per cent of the final year students).
In total, 3 out of 4 students stated that they use digital media for study (in addition to PCs, tablets 9%, smartphones 8% and AI 7%).
In addition, 27% of young people take dietary supplements to improve their memory and concentration while studying.

HOW TO RELAX AFTER STUDYING

After many hours of study, how do students on the cusp of their exams relax? The Studenti.it survey shows that playing sports (25%) and listening to music (15%) are the most frequently used strategies.

Studenti is the Mondadori Group brand leader in Italy for the digital market in the education category, with 4.3 million users (source Audiweb). It is a reference point for Gen-Z at school, thanks to a dynamic and constantly evolving editorial offer, characterised by innovative languages and content and a team of young creators. This is a formula that has allowed Studenti to reach over 1.5 million followers on social media (Social Insights), on TikTok – where it is followed by 927 thousand users – Facebook, Telegram and on YouTube (StudentiTV) where students access guides and tutorials to prepare for exams.

TAAG!, Mondadori Media’s talent agency dedicated to artists from the world of entertainment, enters the podcast sector with two special personalities, Giulia Salemi and Elen Ellis, cementing its ability to promote the careers of its talents across all media, from digital to TV, radio to events.

With Non lo faccio x moda, the successful podcast by Giulia Salemi, radio and TV presenter, model and influencer, TAAG! today joins The Roulette Talk, the first Italian gamecast. A real game within a podcast, written, developed and hosted by Elen Ellis, talent and digital creator of TAAG!, and distributed by Warner Music.

The podcast’s watchwords are fun, irreverence and wit. The eight possible themes drawn from the roulette wheel – clichés and society, the dark side of fame, body and self-esteem, the secrets of success, past present and future, love and sex, sincerity and a surprise theme – are tackled by the presenter through biting, provocative and incisive questions.

“You only win In The Roulette Talk if you’re honest”, said Elen Ellis. “Gamecast seemed to me the most appropriate name to describe content like this: a new podcast, a game, a challenge with others and with yourself, to understand to what extent we allow ourselves to be sincere and to what extent we allow others to be sincere”.

In case the guest doesn’t want to answer a question, he or she can play a joker card but there’s a catch: they must do a penalty drawn at random, as per the gamecast rules.

The first episode, which will be followed by other episodes on a weekly basis, each one full of surprises and characters – including Valentina Ferragni, Giulia de Lellis, Nilufar Addati, Edoardo Tavassi and Sasy Cacciatore – will be available on YouTube and all streaming platforms (https://wmipodcast.lnk.to/theroulettetalk) from today, Thursday 30 May, and will feature Beatrice Valli, the entrepreneur and influencer with more than 3 million followers.

TAAG! is Mondadori Media’s new talent management agency. Active in the world of entertainment, TAAG! is focused on the research and management of transversal artists in the entertainment scene of today and tomorrow. The agency’s mission is to support its talents in building successful growth paths in all media and to enhance them through innovative integrated communication projects, ranging from digital to TV, radio to events.