Media

Chi Summer Tour: starting the new edition with guests and a range of initiatives fot the public

Cesenatico, Cortina d’Ampezzo and Rapallo are the 3 exclusive locations for the summer event conceived by the weekly, edited by Alfonso Signorini

Chi Summer Tour, the now traditional and much anticipated summer even, conceived by Chi, Italy’s most widely-read people’s weekly, edited by Alfonso Signorini, returns again this year to 3 well-know Italian locations.

On the strength of its success in previous years, the Chi Summer Tour is a unique opportunity to get up close to the world of the Mondadori Group magazine, meet the editor, the staff and the celebrities who will be guests at the event, who will talk about themselves in a spontaneous and amusing atmosphere.

The first of the 3 dates is scheduled for 29 June in Cesenatico followed by Cortina d’Ampezzo on 14 July and Rapallo on 28 July.

As always, the most anticipated event will be the talk show moderated by the editor Alfonso Signorini who with his guests will discuss current affairs, gossip and the trends of summer 2019. Simona Ventura with her partner Giovanni TerziPaolo Ruffini, Antonella Ferrari and, straight from Uomini e Donne, Andrea Zellletta and Natalia Paragoni will be the big names present in Cesenatico.

Alongside the talk show, Alice Balossi, foodblogger and writer, will run an interactive showcooking event during which she will involve the public, the guests and Alfonso Signorini as she recounts the preparation of dishes using products by Orogel, the sponsor of the project.

Among the new features of this edition of  the Chi Summer Tour  will be the Lucky Card competition, an exciting game which, thanks to the involvement of Grana Padano, another of the project’s partners, will give the possibility for one member in the audience to participate in an exclusive gala dinner together with Alfonso Signorini and his guests (the invitation is valid for two people).

The Chi Summer Tour has been organised also thanks to the contributions of GrissinBonGIVOVANobis-Filo Diretto AssicurazioniForza Spa Concessionaria Ufficiale Maserati and Santero.

With this format, the advertising sales company Mediamond offer companies an all-round communication project that starts from the local territory and then extends to the magazine and the brand’s social channels, with particular attention to the magazine’s Instagram profile – @chimagazineit, which has recently been re-launched with enhanced content.

Follow all of the updates to the Chi Summer Tour with a photogallery, videos, stories and live feeds, on the magazine’s Facebook page www.facebook.com/chimagazine and @chimagazineit,  following the hashtag #chisummertour.

The tour has been organised in partnership with EGE Produzioni, the factory specialised in big events and TV productions.

 

 

ON, the new Tv Sorrisi e Canzoni guide to streaming tv on newsstands a special issue dedicated to the series of the summer

The new issues features news, curiosities and profiles of TV series, films, documentaries, shows and much more

On, the first guide for streaming TV, developed from the experience of Tv Sorrisi e Canzoni, will be on newsstands from 25 June with a new issue, an authentic “summer special”, with a range of useful suggestions to spend the holidays with the best of “non-linear” television.

On confirms its cross-over vocation by aiming at both the young and digital world of binge-watchers, as well as those coming to streaming for the first time. The immediate and ordered information, along with a range of useful advice make it easy to discover new series and films quickly and intuitively, thanks to the clear and complete presentation of the offers of the various platforms.

“Many readers have been asking us when they could expect to find the  new issue of On, the only magazine in the world that deals exclusively with streaming in all its forms, and we are delighted to finally be able to present it,” explained Aldo Vitali, editor of Tv Sorrisi e Canzoni. “This issue is even richer than the first. It has been conceived for the summer, because while generalist TV goes a little into hibernation, it is high season for online TV with lots of new content coming soon. But the aim of On remains the same: to provide information about all the catalogues, give accurate and amusing  coverage on what’s new and, above all, save readers time in choosing what to watch.”

The opening pages are dedicated to “News” with previews and curiosities about  upcoming series, films and shows. Plus, in this issue, a special feature on the 13 most frightening series of all time and an exclusive playlist with the favourite TV series of Nicola Savino. Background articles and profiles lead up to the guide divided by platform – from Netflix and Amazon Prime Video, to Infinity, Now Tv, Tim Vision and Dazn, as well as the free-to-air offerings of Rai Play and Mediaset Play.

On offers more than 300 suggestions and profiles of catalogue titles and the most anticipated new series, including  the third seasons of Stranger Things, La Casa di Carta and The Handmaid’s Tale and the second season of Big Little Lies. The magazine concludes with a “Guide to services”, which outlines the costs and conditions of subscriptions and a “Tool Guide”, which explains, in simple terms, the best devices to use for access to streaming services.

On is on sale with Tv Sorrisi e Canzoni this week of €1 more, and will them be available from newsstands on its own for the whole of July at the price of €2.50.

In support of the launch a communication campaign has been developed by Hunbranded and planned on TV, press, radio, web, social and point of sale.

 

New record for Studenti.it: 3.6 million unique users during the week of the maturità

800,000 views for Maturandi, the anthem of the Maturità by Lorenzo Baglioni feat. Studenti.it

340,000 users reached with the live streaming of the event La notte dei Maturandi

Studenti.it, the Mondadori Group brand, leader in the Italian educational sector with 4.3 million unique users per month (Source: Audiweb, March 2019), has recorded an excellent performance on both the site and on social networks during the period of the 2019 Maturità (Italy’s final high school exams).

Supporting students in their studies for more than 20 years, also this year Studenti.it ran non-stop coverage of the exams from 7 am to 8 pm, with real time updates, comments from tutors and experts and mock exams, as well as interviews with students outside schools before and after the written tests, and reaching an absolute record level of traffic. The Maturità Special on the site from 17 to 23 June was followed by 3.6 million unique users, +14% compared with the previous year, with 77% access from smartphones (Source: Google Analytics).

In the first week alone after its release,  the video of Maturandi, the anthem of the 2019 Maturità by Lorenzo Baglioni, an exclusive co-production with Studenti.it, recorded over 800,000 views across all social platforms and on the web site.

An authentic anthem for the students involved in the exams that the artist presented during an event entitled La notte dei maturandi, on Tuesday 18 June at the Mondadori Megastore in Piazza Duomo and in live  streaming on Facebook and YouTube. Some 340,000 people saw the live social coverage of the special talk show presented by Lorenzo Baglioni and the content creator Lea Cuccaroni, with very special guests, such as the influencer Ludovica Pagani, the face of TV’s Le Iene Matteo Viviani, the scientific YouTuber Adrian Fartade, the comedian Filippo Caccamo, the presenter Andrea Delogu, and Alessandro Sansone, the speaker from Radio 105, the media partner of the event, who shared anecdotes, suggestions and advice on the eve of the first written exam.

On the Facebook page, which has 482,000 fans, the Studenti.it team coordinated a group dedicated to the 2019 Maturità with 36,000 subscribers and where students could exchange ideas and useful information about the exams.

Icon: the new issues dedicated to fashion with four different cover stars, all of whom are protagonists of the return of an era

The Mondadori Group’s male lifestyle title has become the leader in the sector with a range of new features and an excellent advertising performance, +19% in June compared with 2018

Dolce&Gabbana protagonists of the tabloid insert Icon Report

Icon, the Mondadori Group’s male lifestyle and fashion title, edited by Andrea Tenerani, from Tuesday 11 June will be available to the public with a wealth of exclusive content marking the occasion of the latest male fashion shows.

The latest issue of the magazine will be available with four different covers. Evan Ross, Tom Holland, Kit Butler and Lennon Gallagher, shot by great masters of photography, are the special protagonists of the return of an era. “They are the children of the freedom of the 1980s, often stigmatised for a lack of commitment – explains Tenerani – but in reality the vehicle of a positive lightness that has liberated more than one generation in terms of individual affirmation.”

A light-heartedness, for example, as sung by Diana Ross, that comes to us today through the explosive personality of her son Evan; a freshness that we find once again on the face of Lennon, the son of Patsy Kensit and Liam Gallagher, with a foot in both fashion and music, as can also be seen in the shots of Kit, the successor to a tradition of British models able to reach out beyond the catwalks; a balance that we can find in Tom, among the superheroes who interpret the beauty of everyday life. “Because talking about male fashion today is also this . concludes the editor of Icon – eras that return, never quite the same, and personalities that liberate and express them.”

Made in Italy remains the unmistakeable characteristic of the new issue of the magazine that will be launched on the occasion of the unmissable Pitti Immagine Uomo shows in Florence and those of the Milano Collezioni. Under the editorship of, Icon has become more and more a point of reference for the public and also professionals from the upscale fashion industry and on the strength of this success it will inaugurate, along with Versace, the fashion house’s new boutique in Florence.

To coincide with the Florence shows, Icon will be enhanced by Icon Padiglione – what to wear now -, a virtual space that will range across the pages of the magazine and on social media profiles, featuring a selection of new and representative items from the collections of some of the most significant merging brands.

Italian excellence and know-how are also linked to Icon Report, a tabloid insert full of interviews and background details from the world of fashion and luxury, and which will be distributed with the June edition of the magazine. The protagonists of this third issue will be Dolce&Gabbana: the cover stars are the two designers who, in the pages of Report, talk about a sartorial symphony and underline the guiding concept of an exceptional male wardrobe: made-to-measure.

With a space dedicated to a school from the panorama of Italian academia, in this issue the University of Bologna, Icon Report will have a extra distributioin at the country’s most prestigious schools of fashion, design and journalism.

The Mondadori Group’s male lifestyle title has also become the leader in the sector with a range of new features and an excellent advertising performance: “For Icon June has been a record month – explains Davide Mondo, chief executive of Mediamond – with an increase in sales of +19% compared with 2018, an excellent result and in marked contrast to the print media market and the up market male lifestyle segment. The new editorship of Andrea Tenerani and the new editorial content featured in Report and Padiglione Icon have convinced readers and advertisers and have further consolidated the qualitative level of the magazine’s editorial platform.”

Icon also continues to grow on digital, in particular on the Instagram channel, which, thanks to the creative drive of the new editor, has increased its fanbase by 30%, with specific content and a more dynamic page, adapted to the current language and approach.

Confidenze presents the second edition of Confylab

A writing workshop that offers the possibility of getting your short story published

Confidenze, the Mondadori Group magazine edited by Angelina Spinoni, presents the second edition of ConfyLab, a writing workshop that enables readers to publish their short stories in the magazine and in the blog, with the help of the editorial team and two coaches, authors of successful novels.

Every year the weekly publishes over 500 true stories, which are both the hear and the strength of the magazine and is why it is always on the lookout for new captivating stories to move and engage readers.

Readers can send in a story – of between 7,000 and 14,000 characters – the focus of which must be a secret: of love, family, something unconfessed or also something that, at a certain point, emerges. What is important is that the story is unpublished and personal.

To read and assess the stories received, Confidenze has enrolled the help of two writers – who are also “historic” contributors to the magazine : Annalucia Lomunno and Silvia Montemurro who will polish the texts, justifying request for changes to be made in order to make the stories stronger and more engaging.

Once the stories have been revised, the coaches, together with the editorial team, will judge whether to mark the story for publication and choose the Confidenze “writers”. Stories not published in the magazine may be selected for publication on the blog, where they will remain, signed by the authors, in the section ConfyLab.

Readers can send their stories – from 20 June to 31 August – to this email address: confylab2@mondadori.it. Submissions should be accompanied by an email address, name, surname and possibly a contact telephone number to be used by the editorial team.

Italians vote: here are the new recipes from McDonald’s and GialloZafferano

From a meeting between one of McDonald’s most celebrated sandwiches and the experience GialloZafferano welcome to McChicken Variation, a line of chicken burgers with a typically Italian taste

In the new recipes: 100% Italian chicken breast and 145 toes of locally sourced raw materials McChicken Delicato is the first choice for thousands of Italians online

From McDonald’s the new McChicken Variation, a burger made with 100% Italian chicken breast and the result of a meeting between the experience of GialloZafferano in Italian cooking and the unmistakable touch of McDonald’s. The new McChicken Variation will be available at McDonald’s restaurants from 12 June.

The new recipes have been created by chefs from GialloZafferano and McDonald’s, an authentic co-creation. In fact, the selection of the new burgers involved the online communities online of GialloZafferano and McDonald’s who, for the first time in Italy were asked to choose new flavours to enhance the McChicken range, voting on two recipes based on Italian products. With a total of around 200,000 online votes in two weeks, the McChicken Delicato recipe received the majority of votes and, along with the McChicken Saporito, gain the right to be included on the McDonald’s menu.

In addition to the classic McChicken, one of the most iconic and best loved burgers, it will be possible to find the two new recipes in all of McDonald’s 600 recipes: McChicken Delicato, with Provolone Valpadana DOP, grilled courgettes and sun-dried tomato sauce from Puglia; and McChicken Saporito, with Toma made with 100% Italian milk, crispy bacon, tomato and mayonnaise with grain mustard. Both of the new burgers use only 100% Italian chicken breast.

We are excited to announce this important collaboration with GialloZafferano, the most loved web site by Italians in the kitchen, which has enabled us to create new recipes and experiment with new ingredients. Also, for the first time, we have asked Italians to vote by choosing their favourite recipe,” said Mario Federico, chief executive of McDonald’s Italy.

“It is an honour and a challenge for us to sign, as GialloZafferano, two new burgers by McDonald’s, with an Italian taste and featuring a combination of selected ingredients from around the country. I am sure that customers will like them because, for the first time, while we proposed them some 200,000 people selected them as their favourites in a vote. And, like all of the recipes that come from the kitchens of GialloZafferano, people will also be able to prepare them in their own kitchens a home an reproduce an real McDonald’s burger,” declared Andrea Santagata, Chief Innovation Officer of the Mondadori Group.

A collaboration based on important common values: constant attention to consumer tastes, a passion for high quality ingredients and a propensity for innovation.

With these new products come alongside an increase in investments by McDonald’s in the Italian food sector thanks to an additional  145 tons of raw materials bought from local suppliers for the new McChicken Variation. In fact, the new recipes will use around 42 tons of Toma made from 100% Italian milk, 36 tons of Provolone Valpadana DOP, 58 tons of grilled courgettes and 11 tons of sun-dried tomatoes from Puglia.

Moreover, thanks to the video-recipes available online from GialloZafferano, McChicken Variation can also be made at home.

“Focus Live”: three special stages for the new edition of the popular science organized by Focus

What will the world be like in 10 years? “How do we want to live in 2029?” This is the key topic of the latest edition of Focus Live, the festival of popular science of the monthly magazine Focus, which on 1 and 2 June will start from Genoa on an extraordinary journey across the most fascinating and decisive issues facing the future of humanity and the planet, before moving on to other stages in Trento in October and Milan in November.

For two days the Porto Antico, Genoa’s old port district, will become a large stage for the Italian scientific community, along with guests of international standing. conferences, interactive installations and much more. The main stage and speakers’ corner at the Magazzini del Cotone will be the location for conferences, shows and  talk shows; while the Città dei bambini e dei ragazzi and Porta Siberia will be the places for labs, for young and old, in collaboration with the Festival of Science Association; then, Piazzale Mandraccio will be where the most spectacular attractions will be concentrated, with drones on the hunt for plastic in the sea, an authentic fleet of marine robots with an underwater laboratory able to reach a depth of 5,000 metres, dives by specialist freedivers, and much more. And, finally, the foyer of the Centro Congressi, where, between immersive experiences and virtual reality, visitors can enjoy the excitement of living like scientists in direct contact with the most amazing installations.

Among the many protagonists of the first stage of Focus Live in Genoa, which will be officially opened on Saturday 1 June at 10 am by the Governor of Liguria Giovanni Toti, will be Alberto Cappato, General Manager of the Porto Antico, Michele Lanzinger Director of the Science Museum of Trento and Fiorenzo Galli, Director of the Museum of Science and Technology in Milan; in fact both the MUSE in Trento and MUST in Milan are partners of the whole tour.

The Genoa event will welcome over 100 guests from the universities, laboratories and research institutes where the future of the planet’s scientific progress is developed, but that’s not. Also joining them will be the astronaut Umberto Guidoni for a “journey into a black hole”, in the company of the Italian researchers from the international team that for the first time photographed the most mysterious objects in the cosmos; the astronaut Maurizio Cheli will talk about how he climbed Everest, the comedian Saverio Raimondo with his “semi-comic show on the environment” will make us reflect on our limits, and the plant neurobiologist Stefano Mancuso will explain how plants can help us to save the earth and humanity. And, along with them, many others.

As in the style of Focus, science takes shape in curious and fascinating ways. So, for example, you can take a “stroll” on Mars with a 3D headset without gravity, or take part in an amusing “trial” against homo sapiens to understand whether man deserves to dominate the earth, observe the wonders of the human mind in an amazing two-voice show, but also “play” with genetics to see how much we have in common with chimpanzees and the plants that surround us, or experience the sensation of surviving a flood, designing a drone to powering a “pedal cinema”, transforming physical exercise into energy. And there will also be space for science  “at the table”, with three chefs, two experts in nutrition and a challenge: to create a refined but sustainable meal with just €1.

And, above all, we will discuss the climate; the technologies to reduce environmental risks and the relationship between humans and the planet’s other “inhabitants”. But there will also be debates about genetics, artificial intelligence, migration, space travel, robots and much more. A great festival of science open to all, where adults and children will be amazed by installations and scientific experiments, and take part in interactive laboratories and get their hands on the most advanced technologies.

Last year, at the only stage held in Milan at the Leonardo da Vinci Museum of Science and Technology, , Focus Live attracted over 15,000 visitors (of which, over 1,800 students), with 117 labs for kids and adults, 182 speakers, and 44 interactive and multimedia installations. The aim. also for this year, is to offer an answer to the biggest of questions: will we be able to deal with the emergencies facing our planet? The largest of which are climate and the environment, demographics and migration, and the fourth industrial revolution.

For tickets and a full programme for the first stage in Genoa, please go to www.focuslive.it

The entire tour will be accompanied by a charity partnership with the Lega del Filo d’oro which supports deaf-blind and psychosensory disabled people.

Focus Live is made possible by the Patronage of: Agenzia spaziale Italiana ASI, Agenziale Spaziale Europea ESA, Consiglio Nazionale delle Ricerche CNR, Istituto Italiano di Tecnologia IIT, Enea, Inaf, Mars Planet

 

The organisation of Focus Live is made possible thanks to the support of:

Main Partner: abmedica, Essilor and Ibm
Partner: Università Telematica Pegaso
Supporter: Costa Crociere
Media Partner: Focus tv and meteo.it
Official radio is Radio Monte Carlo
The event in Genoa has been organised in collaboration with Porto Antico di Genova, La città dei bambini e dei ragazzi and l’Associazione Festival della Scienza.

Starbene and Mypersonaltrainer launch the first edition of Milano Wellness Weekend: three day dedicated to the wellbeing of the whole family

From 31 May to 2 June free medical advice, encounters with special guests, yoga lessons, a mindfulness corner and kids area

Segrate, 27 May 2019 – Starbene and Mypersonaltrainer, the Mondadori Group brands that are points of reference in the world of wellness, are launch the first edition of Milano Wellness Weekend, a three-day event featuring free medical advice, encounters with exceptional guests and yoga training, aimed at all-round wellbeing for the whole family.

Prevention, a healthy diet, beauty and physical exercise will be the protagonists of this initiative, which is also supported by the City of Milan and open to the public and which will take place from 31 May to 2 June at the Fondazione Riccardo Catella, a body that since 2007 has promoted a culture of sustainability in urban development through projects to enhance public spaces and green areas.

The project is the result of the success of other initiatives dedicated to wellness organised by Starbene in Milan and Salerno, with over 4,000 visitors, and that this year will be enriched by the collaboration of Mypersonaltrainer.

The philosophy of healthy living and taking care of oneself as a lifestyle choice is the main guideline for the event, in line with the mission that the two Mondadori Group brands pursue every day, reaching an overall audience of 13 million users.

The main focus of the Milano Wellness Weekend will be the Wellbeing of the Senses, featuring experiential paths, medical advice and fitness, in collaboration with partner companies such as: Gruppo Ospedaliero San Donato, Perfetti Van Melle, Scholl, the Croatian Tourist Board, Incarose, Citrus l’Orto Italiano, Compagnia Italiana Sali, Deisa Ebano, YogaEssential, Voden, Ad Pharm, Orthesys and Tatadok.

Programme

With activities organised from 2 pm until 7 pm on the Friday, and from 10 am until 7 pm on the Saturday and Sunday, the programme will feature:

  • Free medical advice: where it will be possible to book a free appointment on the Starbene and MyPersonalTrainer site with a doctor from the Gruppo Ospedaliero San Donato, Italy’s leading healthcare group with 18 hospitals in the Lombardy and Emilia Romagna regions. Available for consultations will be a nutritionist, a dermatologist, a gastroenterologist, a gynaecologist, a cardiologist and neurologist.
  • Talks: conducted by experts from the editorial teams of the two brands dedicated to the importance of prevention and healthy lifestyles, with special guests including Paolo Veronesi, director of the surgical oncology division at the IEO Istituto Europeo di Oncologia; Johanna Maggy, pilates instructor and holistic coach; Mara Navarria, world champion fencer, along with Alessandro Vergendo, human resources facilitator; Attilio Speciani, a specialist in clinical allergology and immunology; Nicola Sorrentino, specialist in food science and dietetics; Terenzio Traisci, a good mood psychologist; Pier Mario Biava, doctor and researcher of the Multimedica Institute of hospitalization and care; Anna Seddone, creator of the Full-Breathing method, instructor at the Apnea Academy and former member of the Italian freediving team and Joanna Hakimova, founder of Natural BioLifting, biologist, and a specialist in bioesthetics and natural medicine.
  • Wellbeing: an experiential path associated with the five senses. Starting with hearing with a mindfulness corner, with exercises associated with listening to music with soothing and relaxing effects and guided meditation lessons; sight involving a fundus test and for taste a sensorial experience; for touch it will be possible to have a skin hydration test and get beauty tips for the skin; finally for smell, a phyto-aromatic test will demonstrate how the anti-inflammatory properties of essential oils can offer a valid response in the treatment of allergies.
  • Fitness and prevention: functional training for the wellbeing of the entire sensory sphere, such as yoga classes, in collaboration with YogaEssential Milan and yoga teacher Martina Sergi, accompanied by a prevention corner with postural analysis and a biometric assessment of weight, blood pressure, fat and lean mass and heart rate.
  • Kids Area: activities and labs for younger visitors and a corner dedicated to diet, in collaboration with Gruppo Ospedaliero San Donato.

An advertising campaign in support of the  Milano Wellness Weekend initiative has been developed by Wavemaker Content (the WM team that oversees the conception, creation and management of cross-channel content) across a range of media: newspapers; the magazines of the Mondadori Group; radio, with commercial on Radio Italia, R10 and Radio Monte Carlo; and social media, in particular on Facebook; iDD Magazine, the DOOH (Digital Out of home) circuit, that combines  advertising with the editorial content of Mondadori’s  lifestyle titles.

The event is curated by My Events.

For a full programme, info and enrolment: starbene.it and mypersonaltrainer.it

Donna Moderna, Corri con noi: enrolments now open for the final run in Morocco

Donna Moderna, the Mondadori Group brand leader in the women’s segment, is opening enrolments for the Iriki Adventure, an exciting trip to Morocco, the last stage of the big Corri con noi (Run with us) project that offers the possibility for women who love to run and walk to train in 9 cities around Italy.

The final adventure will take place from 19 to 27 October in the Erg Chegaga desert where two options will be available: 80 km in 4 days for runners, and 40 km in 4 days for walkers.  Participants will come in contact with local customs and habits and the stories and traditions of Morocco and the enchanting city of Marrakesh.

“It will be a unique experience that will allow us to get to know the territory and its people slowly, as only walking can. And it will also be wonderful to share all of this with the community of women that have been activated by the Corri con noi project,” declared Annalisa Monfreda, editor of Donna Moderna.

Participants will also get to know the editor of the Mondadopri Group magazine who will be running with them, as well as the journalist of the staff, the ambassadors and the many women who have decided to enjoy an unforgettable week in one of the world’s most beautiful the deserts.

The race will take place in a breath-taking landscape, a corner of the Sahara close to the border with Algeria, with some of the country’s most impressive dunes, some of which are 300 metres high.

The runners will sleep in specially equipped tents and will also be able to take part in yoga and dance lessons and cookery courses. They will see sand dunes and high plains of rock and stones, Berber villages and the world’s largest palm grove.

For the women who are already enrolled in Corri con noi – and will take part in the training sessions in 9 Italian cities – the package will cost €2,000. For all other participants the cost will be €2,200. The price includes the entire experience, flights, the race and bib.

Full details of programme and how to enrol can be found on: donnamoderna.com/corriconnoi

Running with us as partners of the initiative are: Royal Air Maroc the Moroccan national airline; Equilibra an historic Italian company that for over 30 years has been the leader in the market for food supplements and natural cosmetics; Salvelox with Salvelox plasters and a line of products for foot health; Tescoma a world leader in kitchen utensils with the Purity of drinks bottles, ideal for sport.

The project is open to all companies interested in contact women involved in an aggregation and empowerment project together with Donna Moderna

Donna Moderna, Italy’s leading network for women network, is an ecosystem that through the magazine, web and social media channels,  embraces a digital audience of 14 million unique users per month (Source: Audiweb TDA media Dec-Feb 2018) and a total audience of 3.5 million readers every month (Source: Audipress 2018/III) to which should be added over 1,100,000 fans on Facebook, more than 500,000 followers on Twitter and 150,000 on Instagram.

At the cinema with Grazia – ‘Il campione’, the latest film starring Stefano Accorsi, an exclusive premiere for Grazia readers

Grazia, the magazine edited by Silvia Grilli, intensifies its relationship with the world of cinema.

 

Grazia and QMI Stardust, a leading entertainment mar­keting and communication agency organised a special screening on Tuesday 16 April for loyal readers and fans of the magazine at the Anteo Palazzo del Ci­nema in Milan of Il Cam­pione, the latest film starring Stefano Accorsi.

 

In addition to Silvia Grilli, the editor of Grazia, also present at the screening were the star of the film, its director Leonardo D’Agostini, the producer Matteo Rovere and the screenwriters Giulia Steigerwalt and Antonella Lattanzi.

 

Il Campione is the story of Christian Ferro (played by Andrea Carpenzano), a genial and unruly football superstar, an idol to fans across the world, but whose antics make him a  constant target of the media. How can he be put back on the straight and narrow? The chairman of his club has an idea: a weekly exam: If he doesn’t pass, he doesn’t play.  Right up until he passes his high school diploma.

The film, in cinemas from today, will be much discussed, given that it starts from a common prejudice that great football players are often both uneducated and undisciplined. But there is much more to this film: there is an encounter between two apparently opposing lifestyles. That of the football player Christian Ferro and his somewhat solitary and reserved teacher, Valerio Fioretti (played by Accorsi), who has to deal with a difficult past. At the beginning they are not able to communicate, then they develop a relationship based on mutual respect and affection, that enables both of them to grow.

 

At the beginning of the film the teacher is weary and demotivated, but the discovers that: “For the first time I’ve once again discovered that I like this job.” The goal-scorer, meanwhile, gradually learns to keep a check on his anger and understands that the biggest challenge he faces in life is not on the field, but with himself.

 

The film, a Groenlandia production with Rai Cinema in association with 3 Marys Enter­tainment, is produced by Matteo Rovere and Sydney Sibilia and distributed by 01Distribution.