Media

The Iriki Adventure is about to start. An exciting trip to Morocco, from 19 to 27 October will be presented this evening at 6 pm at the Mondadori Megastore in Piazza Duomo in Milan.

Donna Moderna, the Mondadori Group brand that is the leader in the women’s segment, with Annalisa Monfreda, editor of the magazine, the journalist Donatella Gianforma, the ambassadors and race manager of ADV Time, will talk to the public about the initiative – which has attracted 50 participants, aimed at women who love walking and running.

Iriki Adventure is a stage in the larger Corri con noi (Run with Us) project of Donna Moderna, which has obtained great success and offers an opportunity for all women who love running and walking to train in 9 Italian cities. But why running? Because it is not just sport, but also helps to make women more aware of their potential, their strength, makes them feel safer, improves their mood and helps to keep day-to-day stress at bay.

Iriki Adventure will give participants the chance to choose between to options: 80 km in 4 days for runners; or 40 km in 4 days for walkers.

SCARPA® is the technical partner of the initiative and all participants will wear the company’s  latest trail running models.

Participants will come into contact with local customs and habits and the stories and traditions of Morocco and the enchanting city of Marrakesh.

Participants will also have the possibility to get to know the editor of the Mondadopri Group magazine who will be running with them, as well as the journalists of the staff, the ambassadors and the many women who have decided to enjoy an unforgettable week together in one of the world’s most beautiful deserts.

The race will take place in a breath-taking landscape, a corner of the Sahara close to the border with Algeria, with some of the country’s most impressive dunes, some of which are 300 metres high. The runners will sleep in specially equipped tents and will also be able to take part in yoga and dance lessons and cookery courses. They will see sand dunes and high plains of rock and stones, Berber villages and the world’s largest palm grove.

Partners of the initiative are: Royal Air Maroc the Moroccan national airline; Equilibra with its line of food supplements and natural sunscreens; Salvelox with its line of foot care products; Tescoma with its line of Purity of drinks bottles, for those who are always on the move; Mediterranea Cosmetics with a line dedicated to skincare; and Lauretana, with Europe’s lightest mineral water.

Iriki Adventure can be followed on Donna Moderna’s Facebook and Instagram channels, using the hashtag #irikiadventure.

For a complete programme, please go to: donnamoderna.com/corriconnoi

Donna Moderna, a brand that has always been close to women and their needs, is Italy’s leading network for women and through the magazine reaches an audience of 3.5 million readers every month (source: Audipress 2019/I), on the web and social media channels a digital audience of 10.3 million unique users per month (Source: Audiweb Mar-May 2019) as well as over 1,300,000 fans on Facebook, more than 500,000 followers on Twitter and 175,000 on Instagram.

The Mondadori Group has announced the launch of uARe, a new tool for the creation of augmented reality content, produced together with Focus, the brand that is an international point of reference in popular science and entertainment.

The platform was developed thanks to support from the Innovation Fund of Google’s Digital News Initiative won by Focus and which has certified the leadership of the Mondadori Group brand in the management of interactive content and experiences.

uARe, developed in collaboration with the technological partner Magma, is a solution that comprise of a platform for the development and layout of cloud-based AR content and a customisable mobile application for each client through which it is possible to access interactive and immersive experiences.

It is now much easier to create and put on the page 360° videos and photos, 3D animations 3D and audio content. uARe is characterised by an easy-to-use interface, the speed of the productive workflow, dashboard analytic marketing with data on the use of the experiences, geo-tracking of AR experiences and shared functions on the main social networks.

The platform, with which the Mondadori Group will innovate the augmented reality market, is ideal for use in a range of sectors, from publishing to education, as well as retail, communication and events.

A new green season is opening for ICON DESIGN.  From this month, and for the whole of 2020, the magazine edited by Annalisa Rosso with editor-at-large Maria Cristina Didero, will explore the world of environmental sustaiability, looking at detail – together with leading figures from the world of design, interiors and architecture – at the ecologically-related challenges that the sector will be required to face in the coming years.

In this way the Mondadori Group’s upscale furnishing brand, a point of reference for the design world,  will inaugurate the new editorial path with which it aims to become a privileged channel of analysis and debate to help companies in the sector to interpret and respond to the changes and new needs for the future of the environment.

This issue will be the running theme for the whole of next year, along with a number of new features, including a special edition to be published with the March 2020 issue of ICON DESIGN that will present the most innovative brands and projects in this area.

“As Leonardo Di Caprio said when he received his Oscar: climate change is real! However absurd it may seem, in 2019 there are still people who don’t believe it and there is still a need to reiterate the fact that we must dramatically and immediately change course – tomorrow is already too late – change our behaviour and activate our efforts and determination to avoid a catastrophe and continue to have faith in humanity and the future,” commented Annalisa Rosso and Maria Cristina Didero.

Ti inaugurate this new path, the new issue of ICON DESIGN, on newsstands from 8 October, will appear with the headline Luce, Energia e Bellezza (Light, energy and Beauty), three key words which together summarise and represent different visions of what can more generally be taken to be green. There is a visit to Longhouse, near Melbourne, Australia, a biological design farm, cooking school and private residence all at once; two homes such as Villa Cardo, which is perfectly integrated in the surrounding Salento countryside, and an apartment in the heart of Brussels  redesigned by the French architect Pierre Yovanovitch following a play of light. Alongside the unmissable events at the  design festivals of Milan and Eindhoven, there are interviews with protagonists with green souls: la primatologist and activist Jane Goodwall, the light designer Ingo Maurer, the artist Linda Tegg and the architect Norman Foster. And then there is also the Natural Beauties project, curated by Felix Burrichter, Valentina Cameranesi and Enrico Pompili along with photographer Pim Top. “Why can’t we surround ourselves with beauty?”, asks Burrichter in his introduction to a feature that looks at 11 brands through the same number of surreal images and high-impact slogans, like “energy without meaning is an impossibility” and “love me now, love me forever”.

A fourth edition of ICON DESIGN Talks will also be dedicated to environmental sustainability during the 2020 Milano Design Week – with general coordination by Andrea Boschetti and guest curator Marco Sammicheli: a cycle of conferences, master-classes and debates with architects, designers and professionals who, in their work, are striving to redefine the relationship between the individual and the city, intercepting future needs and necessities in order to build a better world.

Mypersonaltrainer, the Mondadori Group site that is a point of reference for health for over 11 million unique users per month is enhancing its offer and has been transformed into an all-round editorial brand A new logo logo, a new look, a team of fitfluencers with video tutorials focused on wellbeing and a new Instagram profile: are among the main new features which, together with a new and authoritative scientific committee, will help to inspire a healthy lifestyle

• New look: the redesigned heart-shaped logo is emblematic of the brands new objective, to help you to live a healthier and happier life. The editorial content is organised in thematic areas and divided on the basis of energetic colours which help users to find their way. Moreover, the site is both more dynamic and easier to use, also from a mobile device, and able to make suggestions and point users in the direction of pertinent and personalised content

• Scientific committee: made up of specialist doctors from a selected number of hospitals, initially the Istituto Auxologico Italianoand the Ospedale Niguarda, who will provide additional supervision of the more scientific content

• Fitness influencers and video: an exciting collaboration has been launched with a pool of fitfluencers. Experts in yoga, Pilates, running, fitness, workouts and healthy recipes are the protagonists of a range of videos that Mypersonaltrainer users can access anywhere, on any of the brand’s digital channels, at home, in the garden, the office or the car.
  The videos will have a schedule, with fixed appointments each day of the week.

• Instagram: the brand is also expanding its social community, which is already strong on YouTube – with 264,000 subscribers and 1.5 million views – on Facebook – with 340,000 followers and reaching over 3 million people, with a new Instagram profile, and becoming an authentic social magazine. The content will range from the fitfluencer videos, to motivational memes, short video tutorials, photo recipes and thematic infographics

The new brand, already appreciated in the last year by leading advertisers in the health and wellbeing area, will offer its partners new, integrated, multi-channel communication opportunities, with branded content and tailor-made videos for storytelling initiatives for their products.

SCHEDA

The fit influencers:

– Gabriella Vico,  fitness trainer – Former volleyball player, professional trainer and nutritionist, working in Italy, France and Spain. Offering fitness training with exercises related to different muscle groups

– YOGAESSENTIAL, yoga lessons – Elena Vitale and Selena Mercandelli, yoga teachers, creators of the YOGAESSENTIAL clothing line inspired by the practice and Made In Italy, and the Milan yoga school Spazio Garibaldi 77, offer the different styles of yoga with the best teachers from the discipline

– Cristina Turini, running trainer – Architect and running mother, she is the creator of the Instagram profile Run and the City which brings together outfits, music, photos and a healthy lifestyle

– Federico Trombini, fitness school – Personal trainer, hiker and naturopath. Scuola di fitness is the titl of his column which focuses on functional training and the mistakes to avoid. For example, how to tackle a squat by improving balance and control skills, which helps to minimise injuries to the ankles and knees

– Denise della Giacoma, Pilates lessons – Former cross-country skier, teacher of Pilates, yoga and wellbeing techniques. A globetrotter, her videos are shot in some very attractive locations

– Alice Mazzo, the protagonist Alice’s Recipes. In fact, Alice’s heart beats for healthy eating: a food enthusiast, her mission is to transmit her passion for healthy cooking, transforming high-calorie bombs into light mouthfulls, without renouncing taste

A team of native Instagram millennials, 10 beauty influencers, an outstanding web star, video entertainment, inclusivity and diversity as foundational values and an ironic tone of voice: this is DMBeauty, a new social magazine about beauty, conceived for and produced by millennials.

Sophisticated, fresh-faced, transformative, playful, green, global and unconventional beauty… all are among the different shades to which DMBeauty gives a face and voice on Instagram, and from today also on a new channel www.dmbeauty.it, TikTok and Spotify. An inclusive hub where everyday you can train your eyes, heart and mind, with a bit of make-up and some tips for skincare and hair, in a pop and effervescent atmosphere.

Video tutorials, cards, beauty SOS, make-up challenges: with a range of content, in just a few months since its launch, DMBeauty has built a highly active community with more than 160,000 DMBeauties on Instagram (of which 97% women, 60% of whom under 24), making it the number one place for post interaction among women publishing brands (Source: FanPage Karma July 2019) and in the top 20 for media segment interactions on Instagram IT, with over half a million comments and likes and with almost 2 million video views per month (Source: StoryClash).

«DMBeauty, the first native Instagram digital beauty project, is a new brand extension of Donna Moderna, extending its offer to beauty for millennials. A unique opportunity, also for brands to reach a very precise target and to enter a dialogue with beauty-addicted young women,» declared Andrea Santagata, Chief Innovation Officer of the Mondadori Group. «The running theme of the storytelling of DMBeauty is the issue of diversity, with a beauty that is fluid, inclusive, and multi-faceted,» Santagata concluded.

The core of DMBeauty is a digital creative team made up of 2 beauty editors, 2 video makers, 2 visual artists, 1 social media manager, 1 product marketing manager, to which should be added 10 top beauty influencers selected for their ability to communicate, inspire and express the importance of loving yourself, strong points and defects included. They include: the outstanding make-up talent, Damn Tee; the spontaneous and charismatic, Martina Luchena; The Lady, queen of the make-up challenge; Mrtndamex, the green green, a concentration of positive vibes; Alessia Rux, the DMBeauty experimenter; Giada Fra, the friend we would all like to have for beauty advice, and other who will join the team before the end of the year.

Also participating from today in the project are the guest star Sofia Viscardi, web creator and founder of the Venti publishing project, with 1.4 million followers on Instagram and nearly 800,000 subscribers on YouTube, who, exclusively for DMBeauty, will inaugurate the format “Getting Ready with Sofia”: videos dedicated to al make-up, skincare and hair routines per “beginners”, for those with never enough time but who don’t want to renounce taking care of themselves.

The new web channel www.dmbeauty.it, with an interface that gives a nod to the language of Instagram, with dynamic and fluid graphic patterns inspired by pop art, and an innovative use of multicolour headlines, offers a video experience with an amazing visual impact with virtually unlimited swipe-up playlists.

DMBeauty will be presented on Thursday 3 October at an exclusive event DMBeauties night out: an evening with more than 300 guests, animated by a performance by La Boum and a special make-up challenge in the company of influencers and make-up-artists.

The event has been organised in cooperation with Fujifilm that is launching Instax Mini Link. The production is curated by Myevents.

The new project will be launched with a B2B advertising campaign overseen by CasiraghiGreco&.

Today’s women are multitasking, acrobats and courageous in facing the challenges of everyday life. They are responsible for 80% of household expenditure and their choices are made in social contexts that are increasingly characterised by change and complexity, and with a marked influence on markets and consumption.

A detailed understanding of needs and the relationship of trust created by brands, the study of new patterns of consumption in order to have a picture of the values and requirements of women in general. These are the aims of the survey launched by Donna Moderna, the Mondadori Group magazine, edited by Annalisa Monfreda, in collaboration with Centromarca, the Italian brand association.

The project foresees the active involvement of readers with participation in the “Big Brands, Love You” competition, to be launched at the same time, which will engage users with a dynamic approach across a range of media.

The initiative will be online from tomorrow, Thursday 3 October, on a mini-site created for the occasion https://www.donnamoderna.com/concorsograndimarche and will run for ten weeks. Promoted by the magazine and a digital campaign on the Mediamond network, every week the competition will enable 10 participants to win a rich supply of products made available by some of the participating companies associated with Centromarca: Di Leo with ‘Fattincasa’ biscuits, Caffè Motta, Pepsico with G Active and Lipton Green Ice Tea Matcha, Ferrero with Kinder Brioss Integrale,  Acqua Lete Effervescente Naturale, Farmaceutici Dott. Ciccarelli with Cera di Cupra, S.O.S pelle and S.O.S. denti, Conserve Italia with Valfrutta, FHP with Vileda Turbo Smart.

Participants will be given a questionnaire that will investigate the factors that today influence the choice of branded products, with a view to providing a panorama of women’s consumption habits. Users can try their luck daily with an Instant win scratch card: and by going to the mini-site, can play as many times as they like and discover whether they have won one of the prizes. Plus, the more they share the initiative with their social media contacts, the more they can play and increase their chance of winning.

The results of the survey will be made public during an event to be held at the Mondadori Multicenter in Piazza Duomo in Milan and in the pages, social media platforms and web site of Donna Moderna.

Donna Moderna, a brand that has always been close to women and their needs, is Italy’s leading network for women that through the magazine reaches 3.5 million readers every month (source: Audipress 2019/I) and on web and social media channels, a digital audience of 10.3 million unique users per month (Source: Audiweb Mar-May 2019) to which should be added over 1,300,000 fans on Facebook, more than 500,000 followers on Twitter and 175,000 on Instagram.

Centromarca, founded in 1965, is made up of around 200 companies, including some of the most important in different consumer sectors, both FMCGs and durables (food, household and personal chemical products, white goods, DIY, toys, home entertainment) which, together, account for sales of some €45 billion.

Donna Moderna, the Mondadori Group brand edited by Annalisa Monfreda, has chosen Storytel, Europe’s leading audiobook platform, for its debut in the world of podcasts.

And it will do so with ten new stories that are an ideal extension of the Donne come noi experience, the project dedicated to female empowerment which is already a book, a theatre show that continues to tour Italy, and a training course with stages around the country to inform our readers.

Every Wednesday, from 25 September, for ten consecutive weeks, the Storytel platform will launch a brand new podcast, entirely conceived, written and spoken by the staff of Donna Moderna. The voices of the journalists will alternate with those of the protagonists: normal women who have realised extraordinary achievements and distinguished themselves for their strength and tenacity and shown themselves able to overturn the gender stereotypes to challenge the rules of the game and conquer new space.

A full list of episodes:

25 September Donne che non abbassano la testa (Women that don’t bend)

                        An entrepreneur, a judge and a reporter in the sights of the mafia

2 October        La rivincita delle scienziate (The revenge of women scientists)

                        Lucia Votano, a researcher born in 1947, and a battle still to be won

9 October       Ragazze nel pallone (Football girls)

                        Sara Gama, the World Cup with the national team and the long road to equality in sport

16 October      Una chef controcorrente (A chef against the grain)

                        Cristina Bowerman and the rise of female Italian chefs in starred kitchens

23 October      L’altra metà dell’architettura (The other half of architecture)

Sandy Attia and the challenge of sustainable design in a world of male archistars

30 October      Noi, mamme acrobate (Acrobat mums)

A journey through the dreams and problems of single mothers, from choice or necessity

6 November    La rivoluzione verde (The green revolution)

The Anglo-Italian designer Orsola De Castro talks about a different and more ethical fashion

13 November Io sono super abile   (I am super-capable)

Paralympic athlete Martina Caironi and the desire to start again with a broken body

20 November Donna per scelta (Women from choice)

Arianna and the others, born in the wrong body, and their difficult transition

27 November Steve Jobs è femmina (Steve Jobs is female)

The three very young Italian programmers that are designing the digital future

Sign up on eee.storytel.it/donnamoderna and download the Storytel app to your smartphone or tablet where you can find the Donne come noi podcast and start listening. With the app and the tag #donnamoderna you can discover, as well as the episodes of the podcast, a series of titles (non-fiction, novels and podcasts) published by Storytel and recommended by the staff of the magazine. Registration will give you a free 30-day trial of the service – after which you can decided to continue your subscription at a cost of €9.99 per month – and provides access to the entire Storytel catalogue, that includes some 100,000 titles in three languages.

Donna Moderna, is Italy’s leading network for women that through the magazine reaches 3.5 million readers every month (source: Audipress 2019/I) and on web and social media channels, a digital audience of 10.3 million unique users per month (Source: Audiweb Mar-May 2019) to which should be added over 1,300,000 fans on Facebook, more than 500,000 followers on Twitter and 175,000 on Instagram.

Storytel was founded in 2005 and is a digital pioneer in the market for audiobooks, a sector that is growing rapidly. Storytel is currently the biggest streaming service in Northern Europe for audiobooks and operates in 19 markets around the world. Launched in Italy in June 2018, in the Italian market it boasts a catalogue of over 65,000 titles in English and around 4,000 in Italian, including many exclusives and podcasts. The offer was further enhanced in the summer with the addition of Spanish, with around 3,000 titles, reflecting the value of linguistic variety that has always underpinned the international spirit of Storytel.

Milano, 20 September 2019 – INTERNI will take part in the fourth edition of Café della stampa organised as part of Cersaie 2019, the international ceramics fair for architecture and bathroom design, which will take place in Bologna  from 23 to 27 September. For the occasion the interiors e contemporary design magazine of the Mondadori Group has organised an event to discuss the synergic relationship between the surface of a new building and the environmental context in which it is placed.

Ceramic identity. Surfaces and architectural design is the title of a lecture to be given by the Milanese architect Cino Zucchi, founder of the studio CZA Cino Zucchi Architetti. Zucchi – who has already used ceramics and brickwork in many designs, both for their aesthetic qualities and sustainability – says that contemporary architecture often operates in a historically stratified context, in which buildings are constructed for contexts that were very different from current ones. The role of contemporary architecture is to interpret today’s needs while respecting the multiplicity of styles with which it has to interact.

 Ceramic identity. Surfaces and architectural design will take place on 25 September from 12 o’clock at the Café della stampa (Centro Servizi, Agorà dei Media) and the event will be introduced by Gilda Bojardi, editor-in-chief of INTERNI.

For full details: www.internimagazine.it

Leadership is not an innate quality, but rather a learned skill: in means learning to take decisions, being masters of your own life, choosing. And it is useful to live well, at home, as well as at work.

This is why Donna Moderna, the magazine edited by Annalisa Monfreda is organising. along with Facebook Italia a training day in Bari on 28 September – at the Impact Hub Fiera del Levante, in Viale Volga – and in Florence on 12 October at the Impact Hub, in Via Panciatichi 16.

The programme features a lab on new leadership curated by the Mondadori Group weekly with exercises “borrowed” from improvisational theatre which will serve to transmit the characteristics of new leadership: politeness, listening, empathy, and “networking”.

The two days will also feature laboratories on innovation and social marketing from the Facebook program “Vivere Digitale” in partnership with Freeformers, where participants will discover the bases of   design thinking, or better, a creative approach to problem solving. There will also be an analysis of social networks and the new job opportunities they offer. The programme is part of the Facebook Binario F project, dedicated to the training and development of digital skills in Italy, with courses and initiatives organised across the country.

An extract from the show “Donne come noi” (Women Like US) written by Giulia Minoli and Emanuela Giordano, will also be shown. Drawn from the book written by these two Donna Moderna journalists, it is the tale of Italian women that share an ability to overcome their own limits, transforming obstacles into opportunities.

In conclusion, in Bari, Liliana di Donato the magazine’s managing editor, will moderate a discussion with un talk Monica Filograno from the municipality of Ruvo di Puglia which will focus on the issues discussed during the day, while in Florence the same discussion will be moderated by Donna Moderna’s Montserrat Fernandez Blanco,  with Barbara Minotti, head of communication at Facebook Italia, who will talk about her professional experience.

The courses and laboratories will run from 10 am until 6 pm.

Both days are open for 60 female participants.
The cost of the day is €15 and Facebook will offer the innovation laboratory for free. Closer to the date, participants will receive an email with full details about the event. The ticket will bear the participant’s name.

Enrolment will close on Wednesday 25 September for Bari and Wednesday 9 October for Florence.

For info and bookings please go to: www.abbonamenti.it/donnecomenoi