Media

The Mondadori Group continues to pursue digital innovation. The leading publisher for the passions and interests of Italians currently attracts 26.5 million unique users per month (Source: Audiweb, November 2018) and a competitive positioning that makes it a leaders also in social media, with a total of 26.3 million fans through130 profiles.

Every second 300 new users visit a Mondadori Group site 14 people interact on the brands’ social network pages.

OUR STRONG POINTS

• Video factory: an annual production of 10.000 videos 4 different formats, generating over 200 million views per month.

• People: an internal team of 180 talents, including content editor, videomakers, cooks, product designers and data scientists.

• Innovation is in our DNA: from proprietary semantic search engines to Altervista, Italy’s leading blogging platform prima. Mondadori is also among the first Italian publishers to test and adopt innovating conversational interfaces, such as chatbots, intelligent speakers and connected devices.

CONTINUING TO EVOLVE OUR PRODUCTS

The development of languages and engagement systems for users, from the use of video to the valorisation of new web-based talents such as influencers and YouTubers, to the control of all of the touchpoints: our business models makes it possible to respond to new challenges and development opportunities, while constantly focusing on the real needs of users.

Today, our brands are authentic multimedia systems ranged across print, the web, social media, apps, smart speakers, TV and events.

In 2019 the evolution of our products will affect some of the iconic brands in the high-value vertical markets: food, women, beauty, health and wellbeing, design, male lifestyle.

FOOD

Giallozafferano:

• From April, a new look for the web site and a new Giallozafferano Benessere channel, with over 4,000 recipes, enhanced with information about nutritional values and calories.
• The first vocal site with integrated Google Assistant.
• The first on vocal devices: Google Home, Amazon Alexa’s Echo Show, Samsung’s Bixby.

WOMEN AND BEAUTY

Donna Moderna:

• Donna Moderna Beauty: a new social magazine will be launched after the summer dedicated to the world of beauty and conceived by millennials for millennials, with the special participation of Beauty Influencers.

HEALTH AND WELLBEING

Mypersonaltrainer:

• a complete overhaul of the site affecting all of its touchpoints from September.
• A new series of videos involving Fitness Influencers.

MALE LIFESTYLE

Icon:

• A new format for the site from March: ideas, inspirations and and models, with the style and shopping guides that today’s man needs.
• Icon Wheels: the creation of a new channel dedicated to luxury and exclusive car.
• Fashion, beauty, grooming, how-to-spend with videos, tutorials and a selection of the best products.

DESIGN

Icon Design and Interni:

• A restyling of the sites to coincide with Milan’s Design Week 2019.

Focus, the Mondadori Group magazine that is a point of reference in popular science and entertainment, from Thursday 21 February will be available to the public in markedly renewed form and content.

The aim of the monthly, edited by Raffaele Leone, will be to further develop the successful formula that has made it Italy’s most widely read magazine, which boasts a combination of 5.7 million readers and users (based on data from Audipress 2018.2 and Audiweb 2.0 September 2018), as well as 1.7 million fans on social networks.

Starting from the cover, Focus readers will be surprised by the many changes in the layout and content. First of all they will notice the new masthead which, for the first time, features a larger red logo: a decision that will guarantee the brand greater relevance.

Thanks to an elegant look and an identity as leader, the magazine will be even more stimulating, and targeted at readers that are aware, educated, curious and “want to know more”.

The new Focus has a mission to surprise page after page, investigating the science and knowledge that surrounds us, and represented in a captivating, accurate, rigorous, original and unusual way.

The opening pages of the magazine will be devoted to the column Prisma: di tutto un po’ (Prisma: a little of everything), an authentic showcase of high level content, from regular features to new sections, such as “Il caro estinto” (Dearly departed), “Cogli l’etimo” (Catch the meaning) and many others.

The articles will not only deal with science, nature and technology, but will also take a closer look at current affairs, but always with the scientific and analytical approach to the facts that is typical of Focus. Space will also be given to art, with a column edited by Vittorio Sgarbi that, starting from single work, will develop an analysis of an entire artistic period. Background detail will be provided by Focus Dossier, three articles aimed at examining, in an unusual and detailed way, the issue featured on the cover.

Focus finally also re-confirms its primacy in the development of interactive content and experiences thanks to the ongoing reinforcement of Augmented Reality: each month the magazine will have a fixed appointment with readers in page not to be read but to be “listened to”. An innovative function that will further diversify that range of extras usable through the dedicated app, available for free from the AppStore and Google Play: navigable 360° photos, 3D graphics and renderings, timelapse and 4K videos, and much more.

The new magazine will form the nucleus of an articulated multimedia ecosystem across different in able to transform readers and users into authentic “inhabitants” of the Focus world: from the web site to the TV channel, and from social networks to events aimed at consolidating the brand’s presence around the country.

Among the most important of these Focus Live, an engagement with the great issues and personalities of knowledge which, during the first edition, which took place between 8 and 11 November 2018, attracted over 15,000 visitors to the Museo della Scienza e della Tecnologia in Milan, and that in 2019 will take its exclusive formula to two other cities in Italy, Genoa and Turin.

To mark the launch of the new Focus a special print-run (+20%) of magazine has been planned, along with a communication campaign run by Hunbranded that, through the use of visuals and captivating and amusing  headlines, highlights the brand’s contribution to “getting the world into focus”  in all its vastness and complexity.

The campaign has been planned on print media and the web, radio and TV, trade channels, sales outlets and on social networks, and will support both the March and April issues.

Grazia, the Mondadori Group weekly edited by Silvia Grilli and point of reference for fashion and a voice for news-related issues, presents Future – Made in Grazia, a collectors’ edition entirely dedicated to the future: what fashion, art, design, technology, architecture has in store for us, and the new scenarios that characterise all aspects of our lives.

After having celebrated Italian talent and beauty in the previous collectors’ issue, this new special  edition looks at the future through the words and images of some of the most innovative, experimental and visionary protagonists. A splendid coffee table book, in Italian and English, available from newsstands and selected bookshops from 19 February in Italy, in major European capitals and in New York.

“The world around us has changed very rapidly,” observes Silvia Grilli in her editorial. “We are both players and spectators of the digital revolution that is transforming our lives. Human intelligence is no longer exclusive and is ceding space to artificial intelligence. Female and male are losing their monopoly as non-binary emerges, the third sex option already on enrolment forms in American schools allowing non-binary people who do not identify as female or male, or feel that they are a combination of both.”

But that’s not all. Beauty, also for models, will increasingly be less a question of proportions and much more to do with commitment and activism, as discussed by two protagonist like Ruth Bell and Nicole Atieno. Women will finally have to claim full autonomy, as the great Serbian artist Marina Abramovic says. Meanwhile, the cinema will increasingly engage with civil rights issues, as the Oscar-winning director Barry Jenkins suggests. And a new ecological consciousness will develop through brand new projects to protect the environment, as the environmental artist  Anne de Carbuccia  explains in her intense reportage.

Also the spaces and objects of our life will change. As Carlo Ratti, one of the great scholars of innovation as applied to urban spaces explains, the ideal city will be one where allotments and gardens will replace car parks. Design materials will be cultivated as living organisms and no longer as industrial products, as the international designer Patricia Urquiola shows. While art will explore the imaginations of black artists, of all genders, that until now have not received the recognition they deserve, as can be seen from the work of painter Elizabeth Colomba.

But what are we to do with all this future? Will we be able to handle our second identities constructed for the digital communities where we have found an escape from routine? What will happen to our data, our videos, our photos, all of which will remain forever in the endless ocean of the web? Will we be able to control artificial intelligence? And where will the new limits be in a real world that wants to erect walls but on the web knows no frontiers?

These and other questions are addressed by the protagonists of Future – Made in Grazia, with stories, interviews and stunning images able to give us an advance peek at the great revolutions of a future that is very near and affects us all.

Published in Italy since 1938, Grazia is today the only  100% Italian fashion magazine distributed around the world, from France to Great Britain, and from Mexico to China and Australia. It is a brand that has managed to accompany generations of women thanks to a unique formula that combines  fashion, beauty and current affairs. News, investigations and background on issues of the greatest interest, along with exclusive features, a visionary style in the shots of great photographers and interviews with world-famous personalities, thanks to an ongoing dialogue with major players on the international scene and a privileged relationship with celebrities, top models and designers.

Focus Junior, the Mondadori Group brand that is a point of reference for the world of children and kids, is launching Focus Junior Academy: a project for primary and middle schools featuring free teaching laboratories introducing journalism with the aim of bringing pupils closer to the world of publishing and news.

“Following the launch of Focus Scuola, the new practical review for teachers, we are opening the doors of the editorial department of Focus Junior to children and kids during school hours to offer a fun but realistic experience of what they learn in the classroom,” said the editor of Focus Junior Sarah Pozzoli. 

This initiative will further strengthen the role of the Focus Junior brand in the educational area: from collaboration with institutions and companies to didactic programmes aimed at engaging students and parents, schools and teachers, with a wide range of activities and events that speak to the protagonist of the world of education with an innovative and appealing educational vision.

A press, digital and social campaign has been planned to support the launch of Junior Academy.

From February, in line with the brand’s philosophy of “having fun while discovering the world”, Focus Junior Academy will offer every week the opportunity for a class to visit the editorial department of Focus Junior in the Mondadori Building and to meet the editor and journalists to understand how the team works and its internal organisation. The pupils will get a “hands-on” look at the fundamentals of journalism: how to write an article, the selection of photos and images and how to lay out a magazine, the news will then be published on the web site and on social media.

From 5 W to the importance of sources and the issue of fake news, and from the sharing of a post on social media to the selection of images and headlines, the Focus Junior Academy laboratories will offer students an interactive learning experience that will enable them to try out team-working and experience the key moments in a day in the life of an editorial department.

Aspiring journalist will also have the chance to conduct interviews with “subject experts” (science, history, technology, etc.), who will make themselves available in the editorial department of Focus Junior and to meet personally the students and respond to their questions and satisfy their curiosities.

The participants will also be able to take part in the page layout of their “little magazine”, that will also be published on web site focusjunior.it in the section dedicated to schools and re-launched on the social channels of Focus Junior with the hashtag #JuniorReporter.

At the end of the lab, the pupils will receive a “Junior Reporter” certificate, while their teachers will receive a “Become a journalist” kit to continue the work done during the lab also in the classroom.

To book a Focus Junior Academy teaching laboratory, interested teachers should write to the editorial department at focusjunior@focusjunior.it.

Launched on 3 February with live social coverage of the party organised by Tv Sorrisi e Canzoni and Grazia at the Hotel Royal in Sanremo, which involved the competing artists and many celebrities, the week of the 69^th edition of the Festival ended with great success for Tv Sorrisi e Canzoni.

Thanks to the initiatives and special content dedicated to the event, the Mondadori Group brand confirmed its leadership position in the world of entertainment, with a record of audience and engagement on the site and on social networks. The traditional presence of Sorrisi at Sanremo, which involves the transfer to the Ligurian coastal town of the magazine’s newsroom, this year transformed the area designated as its headquarters into an authentic lounge with an annexed recording studio, reinforcing the digital coverage during the entire Festival: over 500 items on all the platforms, with 140 videos, 35 live social events and 230 live stories on Instagram.

The Sorrisi.com site, in addition to the advance traditional publication of the lyrics of the songs and the official videos of the acts in competition, progressively collected the reactions and comments, as well as the week’s most significant and moving photos and videos. On the debut evening of 5 February at the Ariston theatre alone, Sorrisi.com saw a 125% increase in the number of sessions compared with 2018, whereas, across the whole week the site recorded more than 2 million sessions (Source: Google Analytics), an increase of 136% compared with the previous year.

The numbers were excellent also on social networks which in the period from 4 to 10 February reached 2.8 million people, +59% compared with 2018, with a peak increase in engagement on Instagram, that was up +61% on last year. The live morning breakfasts on Facebook with the editor Aldo Vitali along with artists in competition such as Anna Tatangelo, Irama, Francesco Renga, Achille Lauro and Il Volo, were followed by a total of over one and a half million people. Exclusive content included, the daily video-diaries from the Festival of Il Volo and Federica Carta & Shade.

Over the course of the week all of the artists and guests of the Festival passed by the Tv Sorrisi e Canzoni lounge, giving live interviews on social media, like the exclusives with Eros Ramazzotti and Luis Fonsi, and in some cases enjoying themselves with an Instagram Takeover of the Sorrisi account in order to talk directly with users. And there were also surprises, such as Cristina d’Avena who sang some of the legendary theme tunes to cartoons along with the entire editorial team. Sorrisi also put together a number of immediate reactions and declaration by the artists on their performance: as well as the traditional presentation of the winner Mahmood after the final on Saturday, the extraordinary improvisation made by Loredana Bertè after her performance at the Ariston, which to the editorial team by surprise with an interview that became a live Facebook event which drew some 200,000 views.

Since Friday 8 February will be available Chi Weddings Special, a collection number made by Chi, Italy’s most widely read people magazine edited by Alfonso Signorini. This much-anticipated special issue, now in its fourth edition, offers readers a look at the weddings of Italian and international celebrities weddings, as they romantically said “I do” during the last year.

In fact, 2018 was particularly rich in weddings of famous personalities; from the royal wedding of Harry and Meghan to the much-loved Chiara Ferragni and Fedez who celebrated their big day against the spectacular backdrop of the Sicilian town of Noto.

But also Eugenie of York and the wedding of the popular chef Carlo Cracco Rosa, and not forgetting Daniele Bossari, winner of the latest edition of GFVIP, with Filippa Lagerback, the actor Claudio Santamaria with Francesca Barra, Emanuela Folliero, Hugh Grant and many other celebrities including Vincent Cassel who pronounced “I do” with model Tina Kunakey.

Chi Weddings Special presents these and other weddings with splendid photographic coverage: a unique look, full of curiosities and details, that captures the most important moment in the life of couples loved and followed by the public.

The Weddings Special of Chi, which remains much-loved by the public, confirms itself as an indispensable tool for the organisation of weddings, with a wealth of advice on locations, gifts as well as clothes, menus and honeymoon destinations. By flicking through this special issue readers can dream and find inspiration for their own weddings with the atmosphere and details of those celebrated by VIPs.

Chi Weddings Special will be on newsstands from Friday 8 February in a bound edition of 132 pages at the price of €3.50. It will also be available in a digital version with the Chi app, available for iOs and Android.

Starting from the 21 February issue, Raffaele Leone will be the new editor of Focus, the Mondadori Group brand that is a point of reference in popular science and entertainment.

Leone will further enhance a successful formula that has made Focus Italy’s most widely-read magazine, thanks to an even broader range of content and a new look at current affairs, with a continuing scientific approach and a rigorous analysis of the facts.

Born in Catania, Leone, who is 58, began his career on the newspaper La Sicilia, before joining the editorial team of the Indipendente. In 1994 he moved to Il Giornale where he covered a number of roles, including news editor, bureau chief at the Rome office and then central managing editor. In 2006 he was appointed deputy editor of the magazine Grazia, before moving one year later to Panorama, firstly as deputy editor in 2007, executive deputy editor in 2009 and editor-in-chief in 2018.

At the same time Jacopo Loredan – that the Mondadori Group wishes to thank for the professionalism, passion and energy  with which he has led the magazine – will take on the role of event and brand development manager.

Following the success of the first edition of Focus Live, which took place last November in collaboration with the Leonardo da Vinci National Museum of Science and Technology, this year Focus will take its exclusive formula to other cities in Italy, with the aim of further developing the brand’s presence around the country.

INTERNI, the Mondadori Group interiors and contemporary design magazine, will be present, for the fifth year running, at HOMI (25-28 January 2019), the lifestyle exhibition at the Fiera Milano dedicated to the world of living and personal accessories, with a special space conceived for relaxation, conversation and encounters.

The new INTERNI Café, open to all in Pavilion 7, will be immediately identifiable by the distinctive graphic symbol designed by the well-known advertising creative Lorenzo Marini, who has designed the covers of  the January issue of INTERNI  and the DESIGN INDEX 2019 guide (which will distributed during the entire event).

The space has been furnished by VESPER stools (design Christoph Jenni), TA tables (designer Jeremiah Ferrarese) and STATO (design Christoph Jenni) by COLOS, and VICTORIA GHOST chairs (design Philippe Starck) by KARTELL. For all visitors, the INTERNI Café will propose a bio offer, including fruit salads, and mixed salads, all prepared to order and in line with the philosophy of the space.

Participation at HOMI is just the first of many Italian exhibition events and fairs where INTERNI will be present, confirming its coverage of the sector, not merely as a point of reference for the design community, but also as an important promoter of events both in Italy and abroad. Following events held in Mexico City, Shanghai and Miami, has just ended in London the series of meetings entitled “Project and Destiny: refelections on design and architecture in Italy today”. Organised by INTERNI, together with the Italian Cultural Institute in London and ITA London, these conversations, which have proved immensely popular with the public, have involved some of Italy’s most representative figures from the world of design including, Martino Gamper, Piero Lissoni, Alfonso Femia, Giovanna Castiglioni, who have attempted to shine a light on the role that Italian creativity can play at the international level.

For more information, please go to: www.internimagazine.com

Further success for the Mondadori Group in the digital area as it is confirmed as Italy’s leading publisher in the list drawn up by Comscore. According to the figures for November 2018, the audience of the Mondadori brands reached 30 million unique users per month, an 11% increase on the previous year.

In a market in which the digital population is constantly expanding, Mondadori’s reach is conformed as the most extensive among Italian publishers (75%): with three out of four people visiting the Group’s sites and using a unique offer of quality content.

A breakthrough to which a special contribution has been made by the success of some of Mondadori’s strongest brands, which provide a prompt response to the needs of the population by covering a range of interests in the areas of food, beauty and wellnes.

These include, Giallozafferano, the point of reference for Italian food lovers, with a peak audience of almost 16 million unique users per month; Donna Moderna, which, with over 13 million unique users per month, confirmed its position as the publishing network of reference for women in Italy; Starbene, which, along with Mypersonaltrainer, is the leader in the world of health and wellness, reaching 10 million unique users per month.

Mondadori starts the new year also as the leading publisher on social networks, thanks to a fan base across the Group’s 100 social media properties that have an overall total of 26 million fans on Facebook, Instagram and YouTube.

Grazia, the Mondadori Group magazine edited by Silvia Grilli, is kicking off the new year with an exclusive event The night is Young and a special issue dedicated to the most influential protagonists of the under-26 generation.

The evening organised by the weekly, which is renowned as the interpreter of Italian style and fashion and the most qualified point of reference for Made in Italy,  will take place on 17 January in Milan with the singer and rapper Baby K as the protagonist of a meet & greet with readers, users, followers and fans.

Following this, Baby K will perform an exclusive showcase featuring some of the hits that have generated 16 platinum discs. The new album ‘Icon’, released in November, includes the hits ‘Voglio ballare con te’ feat. Andrè Dvicio, ‘Da zero a cento’ and the latest single ‘Come no’.

To coincide with the event, a special edition of Grazia will be on newsstands dedicated to the talent of new generations, those born between the end of the 1980s and the beginning of the 2000s: in other words, those who are always connected and without borders.

The cover girl will be Lele Pons, the much-clicked Venezuelan YouTuber (her “Celoso” has had more than 190 million views on YouTube) and star of Instagram with 31 million i followers, as well as being the special guest of the The Night is Young, who will talk to Silvia Grilli about the secrets of her success.

In the issue, on newsstands from 17 January, Grazia readers will find 12 young talents presented by people who know them well and are inspired by them, including, for example, Bebe Vio as seen by the Paralympic athlete Giusi Versace or actress and singer Matilda De Angelis as seen by Giuliano Sangiorgi from Negramaro. But also Spanish photographer Coco Capitan – who has produced advertising campaigns for Gucci interviewed by writer and YouTuber Francesco Sole and the 23-year-old actress Benedetta Porcaroli as seen by her colleague Alice Pagani (both of whom star in the TV series Baby that deals with high school students).

Plus, two exclusive fashion features dedicated to the young generations, with advice about style and elegance and previewing upcoming trends.

With this initiative, Grazia confirms its role as a dynamic contemporary communication platform, present in the publishing scene not only with the magazine (with a readership di 738,000, Source: Audipress 2018/II), on the web (with a monthly average of 3.000,000 unique users, Source Audiweb October 2018) and on social networks (with 10 million people reached, Source Facebook and Instagram Insight, December 2018) but also as a brand that creates content and special events.

The sponsor that have contributed to the realisation of The Night is Young are: Fracomina and milk­_shake.