Media

GialloZafferano, the Mondadori Group brand and a cookery point of reference for 14 million Italian every month (Source: Audiweb 2.0, January 2019) and 7 million fans on social networks, form today is further expanding the content on its site with the inauguration of a new “Wellbeing” channel.

A section featuring over 800 recipes selected on the basis of ingredients and cooking methods, further enhanced with useful nutritional information for those who want to dedicate more attention to and awareness about the food they eat every day.

The new area, characterised by the colour green, aims to give voice to the latest trends in food, while developing the relationship between wellbeing and diet that is increasingly desired by  the food lovers of GialloZafferano: the majority of the fans on the Facebook page in other words, the “green enthusiasts” interested in the link between fitness and wellness, and 1 in 3 fans who express a particular interest in biological and vegetarian food

The brand new section of the site is completed with a  Good to know column, where, for the first time, in addition to recipes, GialloZafferano accompanies users in the preparation of dishes with information and background detail that cut across the entire are of dietary wellbeing, following the seasons and the beneficial properties of ingredients and the trend for “free from” and “rich in” products. A combination of articles, ideas and references to selected recipes guaranteed by the supervision of a biological nutritionist.

A new look, a fresh style and a range of integrated content to enhance the rest of the site. All of the 4.400 GialloZafferano recipes complete with information regarding calories and fundamental nutritional value, and for every dish, indications regarding intolerances and special dietary needs: e.g. gluten-free, lactose-free, low-nickel, vegetarian.

And the brand’s evolution and innovation doesn’t stop here as, after having been a pioneer with the introduction of Virtual Cooking Assistants, thanks to the widespread existence of devices that are compatible with  digital assistants, GialloZafferano will also become Italy’s primo “vocal” cooking site able to “talk” to its users thanks to the direct integration of Google Assistant.

In fact, from today, Google Assistat will be able to read all of the recipes on the site, offering users the chance to cook easily and comfortably without leaving the cooker. All you have to do is to click of the special key to activate assisted preparation and you can celebrate any special occasion with the perfect dish.

And for advertisers, the new channel responds to the current shelf offer of a great many food products inspired by the concept of wellbeing: biological, gluten-free, low-fat, etc. And companies can benefit from the precise delivery of display formats in closely aligned contexts, as well as finding numerous ideas for native visibility, content advertising and projects.

The launch of the new GialloZafferano will also involve Danone Activia in the role of main sponsor, exclusively for the whole of the first week.

In support of the launch a B2B and B2C has been planned with the creativity once again overseen by the agency Casiraghi Greco &, and using digital titles, social and print outlets in the sector, the iDD out of home circuit as well as the in target principal brands of the Mondadori Group.

Grazia, the leading 100% Italian fashion magazine, with 20 editions around the world, is contributing its 80 years of experience in the fashion sector to a new project developed in collaboration with Riccardo Ruini, the creative director of numerous campaigns for some of the most prestigious international brands. The project, which is called Grazia Creative Lab with Riccardo Ruini, will be a laboratory for the production of communication content in the service of fashion and luxury brands.

Grazia Creative Lab with Riccardo Ruini will offer companies creative solutions for advertising campaigns that can run across different media.

“With Grazia Creative Lab we want to provide companies with content that is able to excite and enthuse people, our extensive knowledge of readers, celebrities, models, photographers and the privileged relationship we have developed with them. With our accumulated experience and the speed with that characterises us, we can construct content to match the needs of companies,” declared Silvia Grilli, editor of Grazia.

“Grazia Creative Lab is the result of a desire to satisfy the needs that many brands have today to communicate in  a complete, rapid and effective way with a formula that is economically manageable. My task will be to ensure quality and innovation, precisely in the way that great chefs develop collaborations between brands and talent,”  declared Riccardo Ruini, creative director.

The project will also enhance the Grazia Italia system,  a dynamic, contemporary communication platform, with a magazine with 805,797 readers, up 9% since the last survey (Source: Audipress 2018/III), the web site Grazia.it, with a monthly average of 3.1 million unique users (Source: Audiweb December 2018), its social channels, which reach of 10 million users (Source: Facebook Insight February 2019), special events, the Influencer Factory, and now also creative agency.

Evolution has always been a characteristic of the Mondadori Group brand, which, over its 80-year history, has distinguished itself for its ability to perfectly capture and reflect the essence of the times. It anticipated the revolution of social media and the role of fashion influencers, now fundamental components of the fashion system. And it has won over a new generation of readers, also through its timely and authoritative news coverage, providing space for investigative journalism, without fear of swimming against the tide. All of this has made it possible to reinforce the link between its community of readers and the world of fashion and beauty that revolves around the magazine.

Grazia Creative Lab with Riccardo Ruini was presented today by the editor of Grazia Silvia Grilli, the general manager of Magazines Italy of the Mondadori Group Carlo Mandelli and the creative director Riccardo Ruini, with a roundtable discussion about the creative process, the new codes of communication and the role of endorsers, with observations from the chef Andrea Berton, a Grazia contributor, who talked about the creative side of being a great chef, and the showgirl Melissa Satta, who spoke of her experience as the face of a number of advertising campaigns and the evolution of image.

A chat with Alfonso Signorini is a new event, created by Chi, Italy’s most widely-read people magazine,  which will take place for the first time in Milan on 21 March at 6:30 pm at the Grand Hotel et de Milan in Via Manzoni, 29.

An unmissable opportunity for all fans of the Mondadori Group magazine to participate and get to know not only the editor, but also the many personalities from the world of television and entertainment that every week animate the pages of their favourite magazine, up close.

An authentic salon moderated by the editor Alfonso Signorini, and an occasion to look more closely at current affairs, the most unexpected gossip and the personal and intimate side of the most popular celebrities.

This will be the first in a series of encounters open to readers that will be held in symbolic locations in the city of Milan. Starting from the Grand Hotel et de Milan, known locally as the “Milan”, that has long been frequented by artists, diplomats, actors and many of the performers associated with Milan’s famous La Scala theatre.

For accreditation for A chat with Alfonso Signorini please go to the site http://chiacchieriamo-con-alfonsosignorini.eventbrite.it to register.

Starbene, the Mondadori Group brand that is a point of reference in the world of wellness, from this week will have a new look and more contemporary and inspirational content, in line with the philosophy of self-care as a lifestyle.

Lighter backgrounds and a more airy layout give the new magazine a mindfulness inspired look, with more focus on the content that is highlighted by new pastel colours to facilitate a more harmonious reading, consistent with the healthy lifestyle promoted by the brand.

The new Starbene will reach an even broader and younger audience, with the extension of the reach also to the under-40sm engaging and stimulating their curiosity also on social networks, in particular, on Instagram, through tips and suggestions from the good mood psychologist, short videos about diet, nature-related images, and mindfulness stories and. graphics.

The magazine will also capture the attention of readers thanks to the involvement of new protagonists, such as influencers from the wellness sector and athletes, as well as the established contributions from the doctors who have always featured in the weekly.

“Starbene will continue to count on the advice and support of over 40 doctors, guaranteeing up-to-date scientific authoritativeness and reliability. While at the same time opening up to the world of influencers, able to more effectively engage readers, who feel they are closer to them. The magazine has also assembled a team of 12 social ambassador who will produce absolutely new content for the title and amplify the message through their communities,” underlined Annalisa Monfreda, the editor of Starbene.

The 12 influencers, among some of the best-known in the wellbeing sector, will, over the weeks, talks to readers and users about sport, food, health and wellbeing. The athletes will engage and attract readers to their world with a female-based empowerment, tanging from their relationship with beauty and fashion, diet and physical activity. For the first time, the Starbene experts will have more space to give advice, suggestions and reflections while examining issues of general interest in the field of health, along with solutions, remedies and explanations.

The new Starbene will also have new sections, enhanced with interviews, at three speeds, that will be developed inside the magazine: an initial section, focusing on quick easy to read news, a central section for short background details, and the final section, with columns and feature to cut out and keep.

The magazine will also express its content through special multi-channel projects and events with the participation of bloggers and influencers.

The launch will be supported by an advertising campaign developed by the Wavemaker agency, across print media, web sites, social media and direct marketing.

Icon, the Mondadori Group’s magazine for today’s man dedicated to fashion and lifestyle, from Friday 8 March will be on newsstands with a new look and renewed content, with even more attention to image, style and the quality for which it has always been known.

Under the leadership of editor Andrea Tenerani and the new team that has seen the arrival of Federico Sarica in the role of editor-at-large and the creative director Riccardo Ruini, Icon offers content that ranges from fashion to beauty, and takes an all-round look at male passions and enthusiasms, using images and stories able to capture the interests and habits of the modern man.

The result is an upscale product dedicated to men constantly on the look out for style and inspiration, a point of reference for lifestyle and Made in Italy.

“With the new Icon we are opening up our pages and our social media channels to an even more focused account of Italian excellence  and know-how, a chain of production and thinking that the largest part of the global market looks to in the search for quality,” declared Andrea Tenerani, editor of Icon. “We will do this by each month providing – in images and words –  an account of what inspires us, and offering our readers a moodboard. And always keeping in mind a very precise vision:  to blur boundaries and rigidities, and to try to blend the classic and the contemporary, fashion and society, pleasure and rigour.”

The new Icon will also dedicated extensive space to the most iconic personalities from the world of international entertainment, with interviews and photographic features shot exclusively by some of the the great masters of photography.

This month’s issue will have two covers dedicated to two actors Aaron Taylor-Johnson and Vincent Cassel, immortalised respectively by da Mario Sorrenti and Michel Comte as well as articles by prestigious contributors including Marco Missiroli, Mariarosa Mancuso, Chiara Beria di Argentine.

AN ENTIRELY NEW STYLE

The changes in the new Icon start from the paper chosen for the magazine which an increased weight and enhanced whiteness. flicking through the magazine, readers will find new columns and sections, starting from Inventario: a rich concentration of news, short interviews, still lifes and stories about products, personalities and cultural consumption, with a special emphasis on the world of beauty.

Completely new is Wheels & Watches, a monographic section of the magazine that will provide an elegant glance at the world of cars and watches, two big male passions to which 15 pages, rich with fashion photos and lifestyle, will be dedicated.

More wide-ranging news and information will feature in Icon Guide, a new column that will enable readers to keep up to date with what’s new in technology, travel, hotels, food & beverages, cinema, TV, books and much more.

The new approach of Icon will also be characterised by Icon Report, an editorial project focused on the luxury sector and which will inaugurate the first issue with a cover story dedicated to the Hedi Slimane revolution. This 24-page insert, with special paper and in tabloid format, will feature extensive background detail and interviews, as well as a focus on the latest trends in the market, the protagonists who are delineating new business developments and an observatory of fashion school talents. Inserted in the inside back cover of Icon, it will also have a special distribution at the country’s most prestigious fashion, design and journalism schools.

NEW FEATURES ALSO ON DIGITAL

The restyling will also involve iconmagazine.it, with a new design approach that will enhance photo and video quality and immersive formats conceived for mobile and social media. The content will continue to focus on style guides and consumption for the man of today and tomorrow, with the most exclusive fashion, beauty, grooming and accessories.

Meanwhile, cars will be the protagonists of Icon Wheels which, from the middle of March, will be the new area of iconmagazine.it dedicated to aspirational and luxury cars and style on two wheels, with an editorial vocation able to combine usefulness and ideas, thanks to which, brands can become a central and dynamic part of the story through native advertising and branded content.

The two continuously growing social media channels, Instagram and Facebook, will alternate stop motion, short video, animated gifs and photo galleries, with cover stories and exclusive content dedicated to new products, emerging brands and the most exclusive events.

ADVERTISING

The advertising market has responded enthusiastically to the appointment of Andrea Tenerani as the editor of Icon. In fact, the new issue will feature 90 pages of advertising, 30% more than 2018. The new, contemporary and innovative, projects, will be an additional tool with which to interact with clients, also from outside the sector.

With a total circulation of 110,000 copies (Source: publisher’s figures), the new Icon will enjoy reinforced distribution in qualified locations with big impact spaces inside Italy’s main airports and railway stations, as well as in upscale hotels, the sales points of the Italian Chamber of Buyers and the Mondadori Stores.

Icon is also distributed internationally in Brazil, China, South Korea, France, Germany, Japan, Hong Kong, the United Kingdom, Spain, the United States and Taiwan.

The launch will also be accompanied by an advertising campaign planned on daily newspapers and on iDD Magazine, the DOOH (Digital Out of home) circuit, which brings together advertising with the editorial content of Mondadori’s lifestyle titles.

Giallozafferano, the Mondadori Group magazine created by Italy’s leading cooking web site, is celebrating its second anniversary and from Saturday 16 March will be out with a new look and new content.

“Two years ago Giallozafferano first hit the newsstands: the first magazine to have ben created from a web site. And thanks to the combination of two worlds we managed to produce a magazine with a unique character that was highly distinctive compared with the existing offer. And the public took to it immediately. Now, we want to give our readers something new in order to celebrate together and to thank them,” declared Laura Maragliano, editor of Giallozafferano.

Giallozafferano will continue every month to deliver cooking in the hands of the readers through its unmistakable offer of recipes within the reach of everyone, and now enhanced with bigger and more detailed photographs, with new typefaces, more white space and a more ordered use of colour across the different sections.

Also the content will be expanded with the introduction of new columns:

– Healthy eating: information about food, seasonal ingredients, and suggestions for healthier and lighter cooking methods;

– Bottled pleasure: to discover the right combinations with the best labels of wine and beer available on the;

– The Giallo school: even more sweet and savoury specialities explained with step-by-step photographs, in the characteristic Giallozafferano style, with indications about cuts of meat and fish, advice on entertaining and do-it-yourself, as well as a focus on kitchen objects, utensils, and the latest generation appliances.

At the heart of the magazine are the faces of the web site, Manuel, for quick and ethnic meals, Giovanni, for traditional fare, Aurora, for vegetarian dishes, who in every issue will face a different culinary challenge, for which the readers can vote on the site or on the app.

For the launch of the new Giallozafferano an advertising campaign has been planned across different media with TV commercials, on Mediaset channels, Fox and Discovery, radio commercials on the R101 and Radio Monte Carlo stations and a press campaign on Mondadori magazines.

The Mondadori Group’s food system features an offer that covers all segments of the cooking sector: from Giallozafferano to historic titles such as Sale&Pepe, with the Cookery School, and Cucina Moderna, as well as CookAround. A portfolio of multi-channel brands that reach a market share in terms of circulation of over 41% of the segment and an overall total audience of more than 16 million contacts, of which over 1.8 million readers per month (Mediamond calculations based on data from Audipress 2018/III, Audiweb 2.0 media Sept-Nov 2018, circulation data ADS Jan-Dec 2018).

Donna Moderna, the Mondadori Group brand that is the market leader in the women’s segment is launching Corri con noi (Run with us).

After the great success of the Donna Moderna Negev Adventure – an initiative aimed at women who wanted to overcome their running limits– the brand aims to strengthen the community that revolves around a passion for running. But why running? Because it is not just a sport, but a way of helping women to become more aware of their potential, their strengths and make them more safe, improve their mood and stave of day-to-day stress.

If you want to be a part of the Donna Moderna runner crew and find a group of friends to run with, from this month, Donna Moderna has organised: training sessions in 8 Italian cities, the opportunity to enrol in national races and to join together to face new challenges, as well as the chance to participate, with the magazine’s team, in a concluding run, the Iriki Adventure in Morocco.

“Running offers a great way to build self-esteem and discipline. When done in a group, as well as being much more fun, it helps us to understand how every obstacle is easier to overcome when there are two or more of us. Run with us is an important chapter in the path of female empowerment that we are pursuing,” declared Annalisa Monfreda, editor of Donna Moderna.

The training sessions around the country will start on Monday 25 March in 8 Italian cities: Milan, Turin, Padua, Parma, Pescara, Napoli, Catania and Palermo. In each city there will be an opportunity to compare yourself with one of the five runners from the Donna Moderna Negev Adventure who have become the ambassadors of the initiative: Elisa Adorni, Arianna Bianchini, Eleonora Suizzo, Francesca Valassi, and  Federica Verdoya.

The athletes will be able to share with participants the emotions of their efforts, their development path and the aggregation values of Donna Moderna. The programme includes a total of 28 training sessions in each city (from March to mid-July, and from September to November).

Participants will be divided into four groups based on the level of preparation and followed by a qualified coach, and will train regularly from wee to week.

Enrolment (which costs a total of €35 for 28 training sessions, plus a medical certificate), gives you a kit with personalised Corri con noi  T-shirt and bag, as well as ad hoc per discounts for enrolment in a 5 national runs for all levels and the chance to join together to create a team spirit across Italy (28 April Padua Half Marathon, 11 May Capo D’Orlando, 13 July Bettelmatt Val Formazza, 6 September Roma by Night and 22 September Hipporun Torino).  In addition, it will also be possible to sign up for the Morocco run at favourable conditions.

The final challenge, will take place in the Moroccan desert from 19 to 30 October: 50 miles among the dunes of Erg Chegaga with four stages, on different terrain every day. Challenging , undulating tracks, constantly changing horizons, breath-taking sunsets: this is the experience that participants can expect by taking part in the run.

The 2018 ambassadors, along with the five new names that the brand will identify across the arc of this year’s initiative, and the editor of Donna Moderna, will be the ‘godmothers’ of the initiative.

The Iriki Adventure is open to all women, both experienced runners and beginners, all you need is a valid medical certificate at enrolment. Four days will be dedicated to the run and two to discovering the territory.

You can follow the entire initiative on all of the brand’s social channels with the official hashtag #corriconnoi. Plus, the magazine will also report on the training sessions and the national runs.

The web site, with the special Donnamoderna.com/corriconnoi will follow the training sessions around the country, with full information about signing up for the different stages and to take part in the Moroccan experience, bringing the excitement and emotions of the runners to life with live coverage.

The print, web and social campaign has been curated by Wave Maker.

Donna Moderna, Italy’s leading women’s network, is an ecosystem that through the magazine,  web and social channels, embraces a digital audience 13 million unique users every month (Source: Audiweb TDA November 2018) and reaches 3.5 million readers per month (Source: Audipress 2018/II) to which is added over 1.1 million fans on Facebook, over 500,000 followers on Twitter and 142,000 on Instagram.

Running with us as partners in the initiative: HS Sportswear, with the Heart and Soul clothing collection, designed and made in Italy, and which combines fashion design with the most advanced technologies in the production of technical fabrics for sport; Salvelox with Salvelox patches and its line dedicated to the feet; Tescoma a world leader in the kitchen utensils market with the Purity line of drinks bottles perfect for sport.”

The project is open to all companies interested in contacting a female audience in process of aggregation and empowerment alongside Donna Moderna.

Donne come noi (Women Like Us), the Donna Moderna project dedicated to female empowerment, continues to grow and launches a series of new initiatives aimed at taking the message in 2019 to an even larger number of people, not just in theatres but also in companies and universities.

“Donne come noi is no longer just a book, or a show, or a training course, but an authentic movement, which we are re-launching from 7 March. Our ambition is to reach Italian women of all ages, from middle and high schools to universities, and from companies to professionals, businesswomen and housewives, and to encourage them to think big, giving them both inspiration and the tools to reach their goals,” declared the editor of Donna Moderna, Annalisa Monfreda.

It all started from a book written by thee magazine’s editorial team – published by Sperling&Kupfer – that tells the stories of 100 contemporary Italian women who have managed to realise the small miracle of reaching the highest levels in their job, in the arts and sciences.

The book went on to inspire a theatre show – on stage on 7 March at the Teatro Franco Parenti, which produced the show – written by Giulia Minoli and Emanuela Giordano, with the exceptional protagonist: Tosca. On stage with her will be 5 actresses and singers who, with words and music, will tell stories of women who have been able to transform difficulties, obstacles and prejudices into opportunities. From Chiara Montanari, the first woman to lead an expedition to the Antarctic, to Fabiola Gianotti, director of the prestigious Cern Institute in Geneva, and from the athlete Irma Testa, Italy’s first female boxer at the Olympics to Alessandra Laricchia, the first female ranger on the African savannah.

The third step of this project was the creation of a training course organised in different stages across Italy, that provided concrete skills such as team working, time management, how to reconfigure your own career, thinking outside the box and learning how to tell your story.

This year the show will also take in companies, schools and universities, touring Italy as a “educational moment” made up of the Donne come noi theatre show, a short piece featuring three actresses and a cello. Along with the show will be a training course with an inspiring live testimony by one of the protagonists of the book and a two-hour workshop with an acting teacher who, using exercises, techniques and games typical of methods of theatrical improvisation, will help participants to work and reflect on how to prepare to avoid being judgemental, to accept and listen to and enhance oneself and others, how to establish relationships of trust and support, how to challenge oneself, participate and collaborate.

Some of the basic skills required by improvisational theatre include a capacity to be aware of the self and of others, to develop clear and positive communication, to valorise and integrate suggestions and different points of view, to adopt choices instinctively and spontaneously, and to work as a team towards a common objective. All gifts that are both useful and beneficial for individual affirmation and success in the workplace, in studies and also in the personal sphere.
For more information, please go to: www.donnamoderna.com/donne-come-noi.

The Mondadori Group continues to pursue digital innovation. The leading publisher for the passions and interests of Italians currently attracts 26.5 million unique users per month (Source: Audiweb, November 2018) and a competitive positioning that makes it a leaders also in social media, with a total of 26.3 million fans through130 profiles.

Every second 300 new users visit a Mondadori Group site 14 people interact on the brands’ social network pages.

OUR STRONG POINTS

• Video factory: an annual production of 10.000 videos 4 different formats, generating over 200 million views per month.

• People: an internal team of 180 talents, including content editor, videomakers, cooks, product designers and data scientists.

• Innovation is in our DNA: from proprietary semantic search engines to Altervista, Italy’s leading blogging platform prima. Mondadori is also among the first Italian publishers to test and adopt innovating conversational interfaces, such as chatbots, intelligent speakers and connected devices.

CONTINUING TO EVOLVE OUR PRODUCTS

The development of languages and engagement systems for users, from the use of video to the valorisation of new web-based talents such as influencers and YouTubers, to the control of all of the touchpoints: our business models makes it possible to respond to new challenges and development opportunities, while constantly focusing on the real needs of users.

Today, our brands are authentic multimedia systems ranged across print, the web, social media, apps, smart speakers, TV and events.

In 2019 the evolution of our products will affect some of the iconic brands in the high-value vertical markets: food, women, beauty, health and wellbeing, design, male lifestyle.

FOOD

Giallozafferano:

• From April, a new look for the web site and a new Giallozafferano Benessere channel, with over 4,000 recipes, enhanced with information about nutritional values and calories.
• The first vocal site with integrated Google Assistant.
• The first on vocal devices: Google Home, Amazon Alexa’s Echo Show, Samsung’s Bixby.

WOMEN AND BEAUTY

Donna Moderna:

• Donna Moderna Beauty: a new social magazine will be launched after the summer dedicated to the world of beauty and conceived by millennials for millennials, with the special participation of Beauty Influencers.

HEALTH AND WELLBEING

Mypersonaltrainer:

• a complete overhaul of the site affecting all of its touchpoints from September.
• A new series of videos involving Fitness Influencers.

MALE LIFESTYLE

Icon:

• A new format for the site from March: ideas, inspirations and and models, with the style and shopping guides that today’s man needs.
• Icon Wheels: the creation of a new channel dedicated to luxury and exclusive car.
• Fashion, beauty, grooming, how-to-spend with videos, tutorials and a selection of the best products.

DESIGN

Icon Design and Interni:

• A restyling of the sites to coincide with Milan’s Design Week 2019.

Focus, the Mondadori Group magazine that is a point of reference in popular science and entertainment, from Thursday 21 February will be available to the public in markedly renewed form and content.

The aim of the monthly, edited by Raffaele Leone, will be to further develop the successful formula that has made it Italy’s most widely read magazine, which boasts a combination of 5.7 million readers and users (based on data from Audipress 2018.2 and Audiweb 2.0 September 2018), as well as 1.7 million fans on social networks.

Starting from the cover, Focus readers will be surprised by the many changes in the layout and content. First of all they will notice the new masthead which, for the first time, features a larger red logo: a decision that will guarantee the brand greater relevance.

Thanks to an elegant look and an identity as leader, the magazine will be even more stimulating, and targeted at readers that are aware, educated, curious and “want to know more”.

The new Focus has a mission to surprise page after page, investigating the science and knowledge that surrounds us, and represented in a captivating, accurate, rigorous, original and unusual way.

The opening pages of the magazine will be devoted to the column Prisma: di tutto un po’ (Prisma: a little of everything), an authentic showcase of high level content, from regular features to new sections, such as “Il caro estinto” (Dearly departed), “Cogli l’etimo” (Catch the meaning) and many others.

The articles will not only deal with science, nature and technology, but will also take a closer look at current affairs, but always with the scientific and analytical approach to the facts that is typical of Focus. Space will also be given to art, with a column edited by Vittorio Sgarbi that, starting from single work, will develop an analysis of an entire artistic period. Background detail will be provided by Focus Dossier, three articles aimed at examining, in an unusual and detailed way, the issue featured on the cover.

Focus finally also re-confirms its primacy in the development of interactive content and experiences thanks to the ongoing reinforcement of Augmented Reality: each month the magazine will have a fixed appointment with readers in page not to be read but to be “listened to”. An innovative function that will further diversify that range of extras usable through the dedicated app, available for free from the AppStore and Google Play: navigable 360° photos, 3D graphics and renderings, timelapse and 4K videos, and much more.

The new magazine will form the nucleus of an articulated multimedia ecosystem across different in able to transform readers and users into authentic “inhabitants” of the Focus world: from the web site to the TV channel, and from social networks to events aimed at consolidating the brand’s presence around the country.

Among the most important of these Focus Live, an engagement with the great issues and personalities of knowledge which, during the first edition, which took place between 8 and 11 November 2018, attracted over 15,000 visitors to the Museo della Scienza e della Tecnologia in Milan, and that in 2019 will take its exclusive formula to two other cities in Italy, Genoa and Turin.

To mark the launch of the new Focus a special print-run (+20%) of magazine has been planned, along with a communication campaign run by Hunbranded that, through the use of visuals and captivating and amusing  headlines, highlights the brand’s contribution to “getting the world into focus”  in all its vastness and complexity.

The campaign has been planned on print media and the web, radio and TV, trade channels, sales outlets and on social networks, and will support both the March and April issues.