A special evening, at Pitti Uomo in Forence, to celebrate Iconic Club: a small and selected group of iconic product that have become part of the history of style, certified by ICON, the upscale male lifestyle title of the Mondadori Group, edited by Michele Lupi. And, on 12 Jun, the Iconic Club Party, at Le Pagliere in Florence, will bring together the brands that have created historic icons of style; objects which, over the years, have built around them authentic communities of admirers who are proud to wear, use and share them with other enthusiasts, conscious of belonging to a limited and exclusive group.

This is the philosophy of Iconic Club, which made its debut this year in the pages of Icon with a special editorial feature dedicated precisely to the stories of such icons: from the enduring legend that is the Vespa Piaggio or the Land Rover Defender in the automotive sector, to items of clothing that have become imprinted in the collective memory of universal style, such as the Fay 4 Ganci or Levi’s 501 jeans, the Baracuta G9 Harrington Jacket to the Valstar Valstarino, or the mythical Persol 714 sunglasses and the Montblanc Meisterstück fountain pen. Behind every one of these symbols there is much more than a simple product, but an account of an original story that has developed over time to create a status symbol in terms of style.

“The inspiration – says editor Michele Lupi – came to us from the many clubs of motorcycle and car enthusiasts. With the editorial team we decided to apply the same concept – made up of communities of aficionados who come together at ad hoc events around the country to exchange information across specially created social media platforms etc, also for the world related to style and fashion.”

For the first time, the Iconic Club Party on 12 June will bring together the Iconic Club brands from the pages of the magazine in an evening event in the centre of Florence in an exhibition that covers the history of each individual product. A show perfectly integrated with the environment of Le Pagliere with big posters celebrating the icons of style that are the protagonists of the event, with historic photographs of the partner brands, taken form the archives.

This special event will be animated by a live-set by Nicky Siano, a pioneer of dance music and the legendary first resident DJ at Studio 54, the Manhattan disco which, at the end of the 1970s, was frequented by a pantheon of the international jet-set, including Elizabeth Taylor, Liza Minnelli, Andy Warhol, John Travolta, Michael Jackson, Elton John and many more.

The evening’s beverage partner will be Belvedere Vodka, the world’s leading luxury vodka, which has created especially for the occasion two Signature Cocktails, the Belvedere Iconic Club and the Belvedere Pink Icon, the official cocktails for the event along with Belvedere Ruby Tonic.

To mark the Pitti Immagine Uomo 94, the June issue of Icon, like that of last January, will enjoy a special distribution on the platforms of the high-speed trains running between Milan and Florence, in the lounge areas of 4 and 5 star hotels in Florence, and to opinion leaders and international buyers at Pitti.

Companies have responded enthusiastically to the lively and exciting proposal of Icon and given the advertising company Mediamond an extraordinary result for the June issue, which has recorded a 60% in sales compared with last year.

Donna Moderna, the magazine edited by Annalisa Monfreda, presents a project called Atlete: stories of female sports professionals who – despite many sporting successes – are relegated by Italian regulations to amateur roles with a marginal image, also among the general public. From winter to team sports, and from swimming to disciplines generally considered more male, such as football, car racing and boxing, their stories stand out for their strength and determination and a capacity to enter the collective imagination and bring honour and acclaim to the country.

“In the great chorus with which in 2018 we are giving voice to “Donne come noi” (Women Like Us), which looks at women who are making headway gaining space in society, we felt that athletes deserved a special mention,” explained Annalisa Monfreda, editor of Donna Moderna. “They are the pioneers of female empowerment, as they continuously challenge the limits of their bodies and the society in which they live. And yet, despite this, they still face disparity with the other half of the sky, a disparity that is even written into the rules!”

Atlete (www.donnamoderna.com/atlete/) is an online long-form response in 25 chapters, that will be published weekly, each of which – with video, photos and text – will tell the story of an outstanding sportswoman or group of sportswomen – that are representative of a universe, a specificity or a particular battle. Some examples: Eleonora Piacezzi, 23, is one of the brightest hopes of Italian women’s football. She plays for the national team and the Cuneo women’s team but she is still obliged to work part-time in her family’s greenhouse business in Liguria, and to train twice a week on her own and another twice a week in the evenings, after driving many kilometres by car to join her team-mates. Or Nataliya Shudruk and her team-mates of the Lobsters Pescara (a female American football team, a sport that in Italy has fewer then 100 participants) who in order to find the resources they need to participate in the championship had to organise a crowdfunding initiative and a self-produced calendar.

Atlete is also a series of 6 reportage article, published once a month in print, with outstanding photographs by Ugo Zamborlini and written by Gianluca Ferraris and Barbara Rachetti. And, from 15 June, an 8-part podcast, produced by Piano P, each of which telling a story in the voices of journalists, the protagonist and background sounds, along with audio extracts from the competitions.

The story continues also on social channels, using the hashtag #Atlete to share the project with the entire community of the Donna Moderna brand: the video interviews of Atlete will be available on YouTube and posted natively on Facebook and Instagram.

A record number of visitors for the INTERNI HOUSE IN MOTION exhibition at the 2018 FuoriSalone. From 16 to 28 April, in the courtyards of the Università degli Studi di Milano, at the Orto Botanico di Brera and the Audi City Lab in Corso Venezia 11 (the former Seminario Arcivescovile), where, for the second year in a row, the magazine extended the reach of its urban animation, there was a more than 60% increase in visitors compared with the 2017 edition, reaching close to 400,000 at the three locations.

Marking the 20^th year of the exhibition, 32 projects were presented, of which 18 installations and 14 design islands, with the contribution of 2 co-producers (Audi and Eni gas e luce), 32 partner companies, 4 institutions (Regione Umbria, Regione Puglia, Apex Brasil, Orticola di Lombardia), and 40 designers (including architectural studios, architects, designer, artists, as well as a specialist school). The installations, along with numerous conferences and talk shows, two concerts and two theatre shows, a workshop and design prize, created a varied mosaic of styles and visions and opportunities for exchange that attracted hundreds of thousands of people.

At the Università degli Studi di Milano attracted some 220,000 visitors, the Orto Botanico di Brera 80,000 and 80,000 also visited the Audi City Lab in Corso Venezia 11, a total of 380,000 people. Among these, over 750 were Italian and foreign journalists who gave to INTERNI HOUSE IN MOTION an exceptional level of media coverage, in national newspapers, and on radio and television, as well as specialist and mass market titles, and guaranteeing a continuous presence on leading social media channels and the web.

As a result, the INTERNI exhibition confirms it position as the  representative event of the FuoriSalone thanks to the high design and cultural level of the installations, the brands involved – all of which recognised at the Italian and international level – and the inclusion of smaller players that likewise demonstrated an remarkable capacity to present content of the highest level.

This extraordinary response, both in terms of audience and media visibility, is a clear demonstration of the absolute leadership of the magazine edited by Gilda Bojardi in the professional living segment and design system communication.

Credits ph: Saverio Lombardi Vallauri

Special issue for Casabella that this month, on the occasion of the Milan Design Week, brings numerous exclusive contents at newsstands.

The latest 180-page issue of the Mondadori Group magazine, edited by Francesco Dal Co, that is a point of reference for architects around the world, includes an entire section dedicated to Milan, in particular to CityLife and the Fondazione Prada; an extensive feature on the 30^th anniversary of the production, by TECNO, of NOMOS, the celebrated table designed by Norman Foster; and, above all, a preview of images of the designs that make up the first National Pavilion of the Holly See at the 16^th International Biennale di Venezia, that opens on 25 May. The project, curated by Professor Francesco Dal Co, editor of Casabella, was inspired by the famous “Woodland Chapel”, built in 1920 by Gunnar Asplund in Stockholm’s Woodland Cemetery, and reinterpreted by a group of designers from around the world. The pavilion of the Holy See at the Biennale di Venezia is “diffused” and will involve the creation of eleven chapels on the island of San Giorgio, eleven different interpretations in the style and character of their creators that are translated into small sacred spaces thanks to the technical skills of the same number of Italian companies. The project will be officially presented on Wednesday 18 April, at the new headquarters of the Casabella Laboratorio, in Via Vigevano 8, in Milan.

The space, which is in the heart of Milan and hosts exhibitions, meetings and events, has recently moved to the Chipperfield studio, where its work continues also with training activities in collaboration with ProViaggiArchitettura, a company specialised in the organisation of architectural itineraries which, in 2017 alone, involved over 6,000 professionals from the sector. Conferences, tours, visits to construction and production sites, exhibitions, lectures and meetings, are just some of the activities included in the offer Casabella and ProViaggiArchitettura, and aimed at expanding the magazine’s cultural reach, in response to the needs of readers and the need to obligation, foreseen by professional bodies, to keep up to speed on developments in the sector.

Every month Casabella proposes ideas, designs, trends, floor plans, historic documents, as well as critical essays and reflections, for architectural professionals and lovers of e per design, as well as building and furniture designer who are interested in understanding and discovering contemporary architecture and how the culture of architecture is evolving.

For more information, please visit: casabellaweb.eu

Grazia celebrates 80 years of the magazine at the Milan design week, as part of the exhibition event House in Motion, with Infinity Hub_a wandering place, an installation designed by Diego Grandi that will host readers, visitors and exclusive events with big names from the worlds of cinema, entertainment and business.

The celebrations marking the 80^th anniversary of Grazia continue. In fact, on the occasion of the Milan Design Week and as part, the Mondadori Group magazine, that is an international point of reference, presents

Grazia’s Infinity Hub is inspired by the succession of arches along the portico of Largo Richini at the University of Milan, and suggests an evolving path where experience becomes a fundamental element of a journey that celebrates the 80th anniversary of the Mondadori Group magazine, an international point of reference for the world of fashion and a voice in current affairs.

The installation, in perfect harmony with the existing architecture, gives life to a free and open space that is connected to the outside, in which the materials, colours and furnishings create a pathway that is full of suggestions related to the idea of infinity, developed across three modular structures: Infinite Movement, an installation that doesn’t just look at glam, but also at sustainability, thanks to the collaboration of Pinko X Treedom, made up of rotating geometric shapes, suggesting a timeless dance; Infinite Power, developed with the lingerie brand Triumph, a potentially infinite interlocking structure that takes over the Largo Richini portico with a series of high-impact graphic elements: slogans, images and icons, that intertwine to represent women’s strength and cohesion; and Infinite Beauty, conceived in collaboration with the vegetable cosmetic brand Yves Rocher, which thanks to two circular rooms that provide a repeating and always different  image of the individual, invites us to look at ourselves from a multitude of different points of view and to ask ourselves what perception and image we have of our bodies.

Grazia’s Infinity Hub also has an area dedicated to talk and, starting on Tuesday 17 April between 6 and 7pm with a debate on the concept of empowerment with the editor of Grazia Silvia Grilli, the actress Carolina Crescentini and singer Noemi; followed on Friday 20 April between 6 and 7pm with a meeting focusing on sustainability during which the editor of Grazia will discuss with the chief executive and founder of Pinko Pietro Negra, the TV presenter Filippa Lagerback and radio presenter Paola Maugeri.

For more information: www.grazia.it

“HOUSE IN MOTION” is the title of the much anticipated exhibition-event conceived by the monthly magazine INTERNI, and that with this edition celebrates its first 20 years (1998-2018).
With the patronage of the City of Milan, “HOUSE IN MOTION” will run during the FuoriSalone, from 16 to 28 April, the courts of the University of Milan, at the Orto Botanico in Brera and at the Audi City Lab in Corso Venezia 11 (formerly the Seminario Arcivescovile), where INTERNI has extended the reach of its urban animation initiatives.

The Mondadori Group magazine edited by Gilda Bojardi has called on leading protagonists from the world of Italian design and designers and architects of international standing to examine the theme of the “House in Motion”, in collaboration with companies, multinationals, start-ups and institutions. The result is an extraordinary collection of over 32 exhibits, from installations (18) and design islands (14), to micro-architecture and macro-objects, all site-specific, that combine to create a mosaic of forward-looking styles and visions.

The designs interpret issues related to living and mobility which, increasingly intersect and contaminate each other to generate new lifestyles. The home becomes a place that responds to the needs of those who inhabit it and adapts to their evolution; at the same time, places of transition, stopovers and work, such as means of transport,  adopt the friendly and informal spirit of homes, in which technology has an increasingly decisive. It is an exchange that generates new behavioural models and unseen design solutions.

Massimo Iosa Ghini, with Italcer Group, has translated these ideas into a linear and open house  of ceramic panels, set in the beautiful Cortile della Farmacia, equipped with special software that transforms it into a space for social interaction and sharing (Home Co-Thinking). The Peter Pichler Architecture studio, meanwhile, has given form to an almost spacy structure made entirely of wood (Future Space) in the centre of the Cortile d’Onore, a sort of six-pointed star of organic and dynamic form. Lorenzo Damiani along with Ikea Italia Retail has designed a ‘transportable’ house, with mysterious interiors to be explored, which demonstrates the ability of the Swedish company to accompany change (Searching for Infinity). Diego Grandi, celebrates the 80^th anniversary of the magazine Grazia, an international point of reference in the world of fashion, with an installation inspired by the succession of arches along the portico of Largo Richini, that will host activities and events, an open, fun and emotional space, with free entry and liked to the outside, that reflects the spirit of the magazine (Infinity Hub, a wandering place).

Among the most significant international participants is the British studio Stanton Williams Architects that with Focchi Group presents ‘Baldacchino’, a luminous pavilion in metal and plexiglass pavilion which becomes a space for a dance performance, and, from Turkey, Tabanlioglu Architects that with Nurus are proposing housEmotion an archetypal structure with vibrating borders that represents the place of origin; from which we leave in pursuit of new experiences.

Among other things, designs will be on show by Dario Curatolo with Regione Puglia, Aba-Paolo Belardi and Daniela Gerini with Regione Umbria, Davide Rampello with Jiuquitang Co., Lissoni Associati with Elisabetta Illy and Stefano Guindani, Filippo Taidelli with Universal Selecta and Casalgrande Padana, Labics with Elica, Alexander Bellman with Samsung Electronics Italia and 14 other design islands.

“INTERNI HOUSE IN MOTION” also has two co-producers: Audi, the premium brand of the Volkswagen Group, and Eni Gas e Luce, a new company of  Eni SpA for the retail sale of gas, electricity and energy solutions. Each of the main sponsors are presenting a high-impact installation, designed by internationally renowned architects and in dedicated locations: Mad Architects with Audi at the Audi City Lab, the former Seminario Arcivescovile in Corso Venezia 11, while Eni gas e luce with students from the SOS-School of Sustainability and Mario Cucinella Architects at the Orto Botanico in Brera.

Ma Yangsong from the Mad Architects Studio has designed for Audi an evocative ring of light (Fifth Ring) that hangs over and animates the courtyard of the palace in Corso Venezia 11, a mix of fog and reflections, a metaphor for the conjunction of innovation and the future, represented by on of the car manufacturer’s most surprising prototypes.

SOS-School of Sustainability and Mario Cucinella Architects meanwhile, brings the intangible beauty of energy behind the nature of the Orto Botanico in Brera, transforming the area into a smart city in which history lives alongside the most advanced urban models. Seven hundred small, well-lit and smart living units are the protagonists of an interactive space.

The music of R101, the official radio of “HOUSE IN MOTION”, will animate the evening of Friday 20 April with the music show R101 DUAL DIGITAL DJ SET featuring Aggness and Gerry Pulci while on Sunday 22, at the end of the first week of the exhibition and the FuoriSalone, an exclusive concert by the jazz pianist Danilo Rea.

The INTERNI system

In April the INTERNI integrated communication system is multiplied by six, underlining its role as the main source of information for the world of design. In fact, thanks to 4 print publications (INTERNI, INTERNI Panorama, the free press INTERNI King Size and the Guida FuoriSalone), a big event (“INTERNI HOUSE IN MOTION”) and INTERNI online (web site, app and social), the system offers tools that make it possible to be up to date in real time about trends, what’s new and previews related to the design world, making it an authentic vademecum for everyone who wants to find out about and find their way around an event that is unique in the world, the FuoriSalone.

The INTERNI system in numbers

With an appointment that gives to Milan a unique and exceptional level of visibility, the INTERNI system confirms its absolute leadership in the professional living segment with an 8.5% rise in advertising  revenues, as well as in the communication of the design system, transforming itself from a sector-based publication to a mass media platform. The brand’s strength derives from the figures that the entire INTERNI ecosystem can boast on this occasion: 55,000 copies of INTERNI, 200,000 copies of INTERNI/Panorama, 120,000 copies of INTERNI King Size, 250,000 copies of the Guida FuoriSalone, a total print run over 625,000 copies, with more than 4,000,000 readers and around 1,200 pages.

Further proof can also be seen on the territory: in fact, an important street advertising campaign is foreseen for “HOUSE IN MOTION” that includes banners in 15 locations in the centre of Milan, 1,000 flags for around 500 events, 10 shuttle bus retros, as well as totems, decorated newsstands, floor-graphics, station domination (Rho and Cadorna), windows and led walls (Megastore Mondadori in Piazza del Duomo and the Rizzoli Store in Galleria Vittorio Emanuele).

To find your way around the increasingly rich panorama of appointments planned for the Milan Design Week, a must-have is the Guida FuoriSalone® – which is also available as a free app for iPad, iPhone and Android devices (tablets and smartphones) – which provides a reasoned summary of over 400 events and a day by day list of appointments involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (available only in the digital version) with a selection of new itineraries and fashionable locations around the city: from design to shopping, and from department stores to restaurants and hotels.

For  more information: http://houseinmotion.internimagazine.it/

Tustyle, the Mondadori Group magazine edited by Marina Bigi, is the media partner of MKS Milano Fashion School – a high quality professional training institute in the world of fashion and a centre of excellence for Made in Italy with a strong international vocation.
Together they have launched a competition entitled: TuStyle Fashion School with as the prize a scholarship to study fashion design worth €6.900 at the prestigious school.

The annual 500-hour course in fashion styling provides professional training for fashion designers across a  wide range of areas: advertising, personal styling, shop styling, event styling, editorial and digital styling and, finally, also television styling.
The course also includes practical lessons  on different sets –  show-rooms, backstage, photographic set – and shooting sessions which enable students to acquire the necessary autonomy to create editorial material.

For the launch of the competition the fashion team of  TuStyle has produced a video tutorial featuring three MKS students. The students create three looks under the supervision of qualified stylists and receive assessments and suggestions on their work. The video tutorial will be available of the Tustyle.it web site and will mark the beginning of the period of the competition.

To participate in the competition candidates must go to fashionschool.tustyle.it through which readers between the ages of 18 and 28 can upload a photo with a look created by them, a sentence explaining what fashion means to them and their curriculum vitae (from 3 April to 2 May). Readers are also invited to post a photo of the look they have created on their social networks using the dedicated hashtag #tustylefashionschool.

By 8 May a jury made up of the TuStyle fashion team and representatives of MKS will select the winner of the scholarship.

For more detailed information, please go to: www.tustyle.it

Donne come noi is the name of the show produced by Donna Moderna, in collaboration with the Teatro Franco Parenti, that will open in Milano on 17 April 2018 before going on to tour Italy.

Based on the book of the same name, written by 34 journalists on the editorial team of the magazine, and published by Sperling & Kupfer. Donne come noi is a collection of 100 stories of contemporary Italian women who on the strength of their tenacity, competence and courage have achieved something important.

They include: Fabiola Gianotti director general of CERN, Pinin Brambilla Barcilon restorer of the Last Supper, Elena Cattaneo pharmacologist, biologist and life senator, well know for her research in stem cells and Huntington’s disease, Chiara Vigo weaver and the world’s last great expert of fine linen, Paola Zukar the lady of rap and manager of artists such as Fabri Fibra and Marracash, Roberta Buzzolani Chief Prosecutor of Sciacca, Francesca Bosco one of Italy’s best-known criminologists, Bebe Vio fencer and paralympic champion, Sofia Goggia one of the world’s leading skiers and winner of the downhil gold medal at the recent Winter Olympic Games.

The show by Giulia Minoli and Emanuela Giordano, brings to the stage 5 actors who interpret some of the protagonists of the book, accompanied by piano, cello and accordion. The leading part is played by actor and singer Tosca with Giovanna Famulari, Maria Chiara Augenti, Eleonora De Luca, Rita Ferraro and Fabia Salvucci who together will tell the stories of women who have changed ytheir lives and those of others, that are a hope for the future, who can be taken as models and examples.

Donne come noi is a project dedicated to female empowerment. Empowerment means giving both power and responsibility to someone. In this case it means encouraging women to think big. Donna Moderna, the Mondadori Group weekly edited by Annalisa Monfreda, wants to achieve this with an inspiring book, a show that is meaningful and moving and with training courses that develop concrete skills.
Teamwork, time management, career reconfiguration, thinking outside the box, learning to tell your story: these are just some of the skills that the training course, offered for free in many Italian towns and cities, aims to develop.
The objective of the training course is to provide participants with the so-called soft skills, that today count so much in the selection of candidates. The team of trainers will be supported by a number of professionals from companies who will bring their knowledge and experience.

L’Oréal Paris is supporting Donna Moderna in this project, just as it is always on the side of women, in terms of beauty but also in terms of self-esteem, as is expressed by the company’s famous claim “Because I’m worth it”. L’Oréal supports women by encouraging them to see themselves as “unlimited” with regard to realising their potential.
L’Oréal Paris offers the show and the training courses for free to Italian women so that everyone can learn to believe in their own worth.

For more information, please visit: www.donnamoderna.com/donne-come-noi.

Panorama d’Italia, now in its fifth year, presents a completely new edition following the record achieved in 2017. The live & media experience of Panorama, that looks at and talks about Italy in streets and squares around the country through initiatives and events open to the public, returns with its celebration of the protagonists of the best of Italian business, economy, culture, science and food and wine, in 6 stages, running between April and September. The Mondadori Group’s newsmagazine, edited by Raffaele Leone, will cover the country, from north to south, involving examples of local excellence and prestigious guests, moderated by some of the magazine’s leading journalists and contributors. For four days each of the cities on the tour will host a rich calendar of event in the most lively and representative locations and in close contact with the protagonists.

Staring in Florence (11-14 April) and continuing to Bergamo (9-12 May), Reggio Emilia and Piacenza (23-26 May), Naples (13-16 June), Palermo (12-15 September), Roma (26-29 September). To which should be added, in June, This is Italy, a special stage in New York (28 June-2 July) that last year saw an exciting 3 days of event and workshops dedicated to Italian companies and excellence that have managed to take root in the United States.

“We’re back! Not just for a new tour around Italy, as in the past four years, but with initiatives, new faces and the benefits of accumulated experience,” declared Panorama editor Raffaele Leone. “Talking about Italy in Panorama and then having the opportunity to meet it in the various towns and cites gives us a great sense of satisfaction and lots of ideas. The magazine thus becomes an event, and opportunity for exchange and direct contact with the country. Our aim has been to enhance our relationship with people  and we have achieved this, and we don’t want to stop,” Leone added.

An authentic consecration of a tried and tested formula that includes talk shows, debates with leading figures from national politics, conferences and entertainment: in the last four years more than 20 million people have been reached by the tour, with over 500,000 taking direct part in the events in 45 towns and cities, with more than 1600 guests and speakers (including government ministers, Regional Presidents and mayors), and almost 1000 events free and open to the public. This year the format will be expanded to include a new editorial team to cover a complete range of themes and issues of current interest:: alongside the editor Raffaele Leone and the editorial director of the tour Sergio Luciano, will be Nicola Porro, protagonist of talk shows on territorial growth and development; Oscar Giannino, who will oversee meetings with businesses on the economy and innovation; Vittorio Sgarbi, the unrivalled animator of lessons about art and the discovery of Italian treasures; the editor of Focus Jacopo Loredan who will moderate meetings looking at science and technology; Marco Ventura for encounters with local and national politics; Roberto Giacobbo literally “leading” city bike tours; the editor of Icon Michele Lupi who will run the meetings with leading figures from the world of fashion and Made in Italy; Fiammetta Fadda will talk to some of the best chefs in Italy, the editor of Ciak Piera Detassis will meet with stars from the cinema, Gianni Poglio with stars from the world of music and Antonio Carnevale with writers and authors.

A Panorama d’Italia info-point will be manned continuously in the heart of each city for the duration of the event and in other areas a number of institutional and entertainment events will be organised. Key figures from the local and national economy will discuss together examples of territorial excellence and development prospects, in collaboration with local Chambers of Commerce and universities. At each city on the tour, the Mondadori Group company Inthera will conduct research on the territory of each location to understand opinions and the level of satisfaction of local citizens. And, during the talk show “Presidente mi spieghi” (President Please Explain), the regional governor will respond live to questions from citizens.

Once again the tour will also feature the meetings organised by Focus and dedicated to the environment, in collaboration with the Italian Research Council and Air Force, and to astronomy with Umberto Guidoni who will take everyone on a “Journey into Space” with scientists and astronauts from the European Space Agency (ESA).

Also this year a central focus will be on young people, training and employment, including the return of  the project for children “100 libri per 1 scuola” (100 books for 1 school), that rewards the city’s high schools and best students, based on a competitve essay on their favourite book. In fact, thanks to the support of Mondadori Books, Panorama has been able to donate over 8,000 during previous tours to the winning schools. Moreover, also the 2018 edition of Panorama d’Italia will offer the possibility for high-school students, undergraduates and recent graduates to take part in round table discussions and individual orientation meetings organised in collaboration with HRCommunity Academy Italia, with the heads of human resources from leading companies in the area.

Finally, and also with the aim of promoting local business excellence, Panorama and IBM will take up a new challenge: to offer concrete answers to local entrepreneurs and companies who wish to raise a particular business problem. This is IBM Cloud Garage, an initiative that, in the space of two weeks, aims to find solutions which are presented at a specially dedicated event.

Panorama d’Italia on TV
Once again this year, the Mondadori weekly’s live & media event will also appear officially on the Mediaset TV channels. The late slot on Rete 4 will see the return of “Grand Tour d’Italia”, a programme that will provide coverage of and details about each stage of the tour.

Panorama d’Italia online
The main events will also be available live on Panoramaditalia.it, as well as the Panorama.tv channel and on Facebook. Over the last years some 900 hours of events have been broadcast in  live streaming, in addition to real-time updates. Also this year, users will be able to find an area with recordings of the events on the tour’s dedicated web site, that also guarantees a free three-month subscription to the digital edition of Panorama.

Impressions and experiences of the events of Panorama d’Italia can be shared on the leading social networks using the hashtag #panoramaditalia. The Twitter account @panoramaditalia will offer real-time comment on all of the most significant moments involving the protagonists of the meetings.

The partners
Panorama d’Italia can count on the support of high level partners that share a commitment to enhancing the value of Italian territorial excellence. They include: ab medica, ACEA, Autostrade per l’Italia, Cobat, Enel, Grimaldi Lines, IBM, Intesa San Paolo, Lottomatica, McDonald’s, Menarini, Università Telematica Pegaso. Our charity partnership with Lega del Filo d’oro will also be present on every stage of the tour and, in addition, stage by stage media partnerships will be activated with the leading local newspapers, TV and radio stations. Panorama d’Italia is produced in collaboration with Fluendo srl for executive production and logistics; the enrolment platform is managed by The Rocks, while digital strategy is developed and curated by FpS Media.

For more information about Panorama d’Italia 2018 please go to: http://bit.ly/Panoramaditalia2018

The Telegatti are back. The award ceremony will take place in Milan in mid October. Tv Sorrisi e Canzoni, the Mondadori Group magazine that is a point of reference for the world of entertainment, made the announcement today during the presentation of a book, published by Sorrisi, entitled Il Telegatto. Storia del premio più amato dalle star (Telegatto, the prize most loved by stars), that took place as part of Tempo di Libri, the international book fair in Milan.

The presentation, which featured Michelle Hunziker, Pippo Baudo and Gerry Scotti, along with Rosanna Mani, editor of the book, and Aldo Vitali, the editor of Tv Sorrisi e Canzoni, was the occasion to share with the public anecdotes and curiosities form the past of a prize that has been much sought after by the stars of television.

“We are delighted and very excited to be bringing the Telegatti back after ten years,” declared Aldo Vitali, the editor of Tv Sorrisi e Canzoni. “Our readers wanted it, the stars wanted it and so we can finally reveal that the much-loved event will be back this autumn in Milan with a host of big names. Many things in TV have changed in the last ten years, in our habits and in the audience, which is now much expanded thanks to the web and social media. Naturally, the 25^th edition of the Telegatti will also take account of this. Over the coming months we will reveal more details about the prize and we invite all our fans to follow us in the forthcoming preparations.”

First launched in 1971, the Telegatti have been an essential part of the history of Italian entertainment. It main characteristic has always been that it is a prize awarded by a public jury, made up of readers of Tv Sorrisi e Canzoni, Italy’s most widely-read weekly. And it is precisely this uniqueness that distinguishes the Telegatti from all of the other prizes, that are awarded by professionals and experts, and which have made it one of the most sought after prizes by artists from television, music and the cinema.

But while we excitedly await the award ceremony of the Telegatti, Tv Sorrisi e Canzoni has published a book entitled Il Telegatto. Storia del premio più amato delle star, edited by Rosanna Mani. A book of 280 pages full of photographs featuring the most popular personalities and many of the most significant moments in the history of entertainment. From the multi-award winning Mike Bongiorno, Pippo Baudo and Corrado, to the unforgettable Michael Jackson and Luciano Pavarotti and former President of the Italian Republic such as Sandro Pertini. From Hollywood stars of the calibre of Paul Newman, Robert De Niro and Sean Connery, as well as national idols like Fiorello and Vasco Rossi, Laura Pausini and Raffaella Carrà, Gerry Scotti, Roberto Baggio and Valentino Rossi, all of whom proudly have one of the prestigious Italian Made in Italy statues in their home.

The book has been edited by Rosanna Mani, who has been with Tv Sorrisi e Canzoni since 1968 and was the weekly’s co-editor for twenty-five years, as well as being the real prime mover behind the Telegatti and the producer of the shows  La notte dei Telegatti and Vota la Voce. The introduction is by Antonio Dipollina and the book is written by Daniele Soragni.

Il Telegatto. Storia del premio più amato dalle star is available in bookshops from this week at the price of € 29.

For the Telegatti 2018 Tv Sorrisi e Canzoni will work with the Armando Testa agency, that will run the communications campaign and crossmedia operations, and Radio 105, the official radio station for the event. The charity partner for the event is Lega del Filo d’Oro, the association that provides assistance and rehabilitation to people with sensory impairments.