The digital  brands of the Mondadori Group are making their debut on Google Play Edicola, the Google app that makes it possible to access free and paid subscriptions to magazines, blogs and newspapers and read the content optimised for use on smartphones and tablets.

The sites already available and enhancing the Google Play Edicola include: Casabella, CasaFacile, Donna Moderna, Focus, Focus Junior, GialloZafferano, Grazia, Icon, Icon Design, Il mio Papa, Interni, Nostrofiglio, Panorama, Panorama Auto, Sale&Pepe, Starbene, Tustyle, Tv Sorrisi e Canzoni.

Users will have access to a portfolio of brands that are reference points in key sectors such as women’s titles, cooking, health and wellbeing, with an offer of news ranging from interiors to fashion, news and entertainment, on an advanced technological platform that makes it even easier and quicker to read the content. Among the various functions, users can keep up to date using a combination of leading titles on local news and personal interests, access articles also offline or save them to read later. The sites can be added to a list of favourites that are constantly updated and the content can be easily shared.

Inclusion on  Google Play Edicola further expands the distribution of the content of the Mondadori Group content, Italy’s biggest traditional publisher and leader also in digital, with a multibrand and multichannel offer that can count on around 16 million unique users every month (Audiweb View unique total audience, August 2017) and a community of 30 million users of Facebook and  14 million on Instagram every month.

In bookshops now Le ricette dei nostri food blogger, the new book by GialloZafferano (published by Mondadori) brings together 180 recipes, conceived and realised by 20 of the best food bloggers on Italy’s most popular cooking site.

The protagonist will be the brand’s food blogging community – Italy’s largest – which, up and running since 2009, now boasts over 1,000 blogs, 320 new recipes every day and 9 million fans on Facebook.

The publication of this book is another element that testifies to the strength of the Mondadori Group brand, leader in the online coking segment – with 6 million unique users on the web (Source: Audiweb Total Digital Audience, September 2017) and 5.4 million fans on Facebook – which in April this year also made its first appearance on newsstands with the monthly Giallo Zafferano.

To celebrate the publication of the book a Giallo Zafferano Day has been organised in collaboration with Mondadori Store, il Giallo Zafferano Day. It will take place on 25 November, at 13 locations across Italy, and the 20 food bloggers will participate in showcooking event during which they will prepare one of the featured recipes and sign copies of the book.

The event will take place at the following locations:

Forlì with Antonella Vergari (Noce Moscata food blog), at the Mondadori Bookstore;

Grosseto with Valentina Donati (Cinque quarti d’arancia) and Maurizio Vanni (Piatti pronti in un attimo), at the il Caffè Carducci di Corso Carducci 18;

Imperia with Luisa Orizio (Allacciate il grembiule), at the Mondadori Bookstore;

Marsala with Elena Laudicina (Cucina facile con Elena), at the Trattoria il Gallo Innamorato;

Milano with Sara Bonaccorsi (Cucina con Sara), Rossella Cosentino (Rossella in padella) and Ivana Ester Marra (Studenti ai fornelli), at the Mondadori Megastore in Via San Pietro all’Orto;

Modica with Stephanie Cabibbo (Mastercheffa), at the Mondadori Bookstore;

Monselice with Francesca Del Vecchio (Dolci creazioni…e non solo…tatam), at the Mondadori Bookstore;

Pinerolo with Rosella Errante (Nel tegame sul fuoco) at the Mondadori Bookstore;

Roma with Valeria Ciccotti (Vale Cucina e fantasia), at the Mondadori Bookstore in Via Tuscolana;

Salerno with Rossella Maraio (Rossella… Pane e cioccolato) and Tina Vinciguerra (Le ricette di Tina), at the Mondadori Bookstore;

Taranto with Marisa Malomo (Il mio saper fare), Loredana Cavotta (La cucina di Loredana), Pasquale Schiavone (Forno e fornelli) at the Mondadori Bookstore;

Trento with Leyla Farella (Dulcisss in forno), at the Mondadori Bookstore;

Velletri with Vanessa Gizzi (La cucina di Vane) at the Mondadori Bookstore.

The official hashtag for the event is: #GZDay17.

For more information: eventi.mondadoristore.it/

During the Milano.Shanghai Furniture Fair (which runs from 23 – 25 November 2017) INTERNI China and INTERNI, will present a talk; Italian Design Icon Makers. Comparing Stories and Thoughts.

The event will take a closer look at leading design figures, shifting the attention from designers to the people who work behind the scenes but play a key role in innovation and the international success of Made in Italy furniture, as well as the evolution of taste and design.

Opinion makers, entrepreneurs, communicators, photographers and creatives, in the broadest sense, are also the subject of Icon Makers, the third volume in the INTERNI Serie Oro series, that will be presented for the first time in Shanghai and the continues the account of the development of Italian design begun in 2014 with the volume celebrating the magazine’s first “60 Years” and the collector’s issue 500 Italian Design Icons Still in Production (December 2016).

Taking part in the conversation Italian Design Icon Makers. Comparing Stories and Thoughts  – that  will take place on Thursday 23 November at 2.30 pm, at the Shanghai Exhibition Center – Dome Hall – Piazza Italiana – will be Yang Dongjiang (Editor-in-chief INTERNI China and professor at the Tsinghua University Academy of Art and Design), Gilda Bojardi (editor of INTERNI), Claudio Luti (president of the Salone del Mobile), Francesco Scullica (professor and course director of the Master in Interior Design at the Politecnico di Milano – Poli.design) and Zheng Guoda General Manager Shanghai Pellini.

These international guests, representing the worlds of business, publishing and academia, will examine the importance of the role of entrepreneurs and other key operators in the Italian design system in transforming the work of a designer into an innovative design icon, through the management of skills, knowledge and investment..

For more information: www.internimagazine.it

The Italian Magazines area of the Mondadori Group, led by general manager Carlo Mandelli, has created an International Fashion hub, to be run by brand manager Daniela Sola.

The strategic priorities of the new structure will include the further development of the Grazia brand in Italy and around the world in order to build the value of the brand in an even more coordinated and effective way.
After many years of experience at Salvatore Ferragamo Parfums and 12 years in publishing, Daniela Sola is tasked with leveraging Grazia’s international network by implementing the strength of a brand that for almost 80 years has been a point of reference in fashion and beauty publishing and is currently present in 24 countries around the world.

With its unmistakable style, Grazia is recognised every day by readers and the most dynamic and sophisticated digital communities, as the most qualified interpreter of Made in Italy, which has also made it one of the preferred advertising vehicles of up-scale fashion and cosmetics companies.

It is these strong points that have enabled Grazia to evolve into a multi-channel (print-digital-social-events) system which, with its magazines and web sites, reaches a global audience of some 17 million, with an average of 10 million copies per month and 30 million unique users.
In Italy, in the first 9 months of this year, the brand recorded an overall increase in advertising sales (print + web) of 7.5%, compared with the same period of the previous year.

Reporting directly to the general manager of Italian Magazines, Carlo Mandelli, Daniela Sola will also take on the role of managing director of Mondadori International Business, the company that manages the presence of other Group brands on foreign markets, including Interni, Icon, Icon Design and Il mio Papa.

Starbene, the Mondadori Brand that is a point of reference in the world of health and wellbeing, is organising for the first time a free two-day event entirely dedicated to prevention, healthy eating, beauty and fitness in order to celebrate with its audience forty years of authoritativeness and competence.

A Weekend of Wellbeing, on 21 and 22 October at the Microsoft House in Viale Pasubio in Milan, with a full programme of events run in conjunction with outstanding collaborators: not just the usual team of experts that Starbene depends on, but also doctors from the Gruppo Ospedaliero San Donato – the patron of the event -, Virgin Active personal trainers, chefs from the Sale&Pepe cooking school and beauty experts from important companies in the cosmetics sector.

“The mission of Starbene is to consider health as a question of lifestyle. A way of ensuring that a balanced diet, appropriate physical exercise and an awareness of one’s body becomes a question of habit. What could be better than a weekend of wellbeing to promote this philosophy? During the two days at Microsoft House we will offer participants the wellness kit that everyone needs,” said the editor ofStarbene, Annalisa Monfreda.

The programme is organised in four macro areas, with events taking place from 10 am to 7 pm.

• free medical check ups: on the Starbene website, you can book your free appointment with a doctor from the Gruppo Ospedaliero San Donato – Italy’s leading hospital group with 18 hospitals, in Lombardy and Emilia Romagna – including specialists in gastroenterology, nutrition, gynaecology, cardiology, as well as senology, urology, dermatology, ophthalmology, ENT, pulmonology, dentistry and aesthetic surgery;
• showcooking: nutritionists from both Starbene and the Gruppo Ospedaliero San Donato, together with chefs from the Sale&Pepe cooking school  will focus their attention of the right diet, health food and food intolerances;
• talk shows: conferences conducted by experts from the Starbene team and dedicated to the importance of prevention and healthy lifestyles, with the presence of  guests such as the two Italian volleyball champions Alessia Orro and Alessia Gennari, both players of the Unet E-Work Busto Arsizio (planned for Sunday 22, at 11.30 am);
• fitness: demonstrations and free lessons of cross cardio, booty barre and strength Vinyasa yoga, in collaboration with Virgin Active.

Plus, a beauty corner,  overseen by Biopoint consultants and visage&make up artist Bionike, who will offer analysis and advice on hair structure and make up for sensitive skin.

For a full programme, information and enrolment, please visit: Starbene.it/salute/milano-week-end-del-benessere/

Il Mio Papa, the world’s leading weekly entirely dedicated to Pope Francis is to be published also in the Philippines thanks to an agreement with the publishing group Indochine Media Philippines.

This new international edition of the Mondadori Group magazine – that joins recent launches in Spain and Portugal – will be a monthly and will maintain the vibrant and colourful design, with a rich selection of high impact photographs characteristic of the Il mio Papa, edited in Italy by Aldo Vitali.

“We are incredibly excited that Il mio Papa is making a long journey of over 10,00 km to the Philippines,” declared Aldo Vitali. “It is the latest country where the magazine dedicated to the Holy Father will be distributed on newsstands. The Philippine edition is particularly lively and colourful, in line with the Italian edition that every week recounts the words and actions of the Pope in an accessible way and with exclusive photographs. A magazine that is close to people, just like Pope Francis himself, who reads and appreciates it and who, when he visited the Philippines was celebrated by millions of people. Our warmest best wishes go to the editor and the editorial team of the Philippines edition.”

“There can be absolutely no doubt that the people of the Philippines love Lolo Kiko, Grandpa Francis,” said the editor Tata Mapa. “In fact, the Philippines is the world’s fifth largest Christian country, as well as being one of the two Asian countries with a Catholic majority. Just like Pope Francis himself, the magazine will be amusing, friendly, informative and full of suggestions and advice; and we hope that by reading Il Mio Papa, readers will see things in a more positive light.”

My Pope Philippines will be available from more than 4,000 outlets around the country, in all the country’s bookshops, newsstands and supermarkets. In addition to the printed version, social profiles are already available on Facebook, Twitter and Instagram, and the web site www.mypope.com.ph will be online soon

The new magazine will have a total print run in the first month of 50,000 copies, supported by a communication campaign across a range of media: TV, outdoor, POS and banners. The launch price of the monthly at newsstands is PHP 85.

Sale&Pepe and Focus Junior will take part at Milan Franchising Fair 2017 (Salone Franchising Milano) which runs from 14 until 15 October. The two Mondadori Group brands will present new franchising formats for the opening across Italy, of cooking schools, with the Sale&Pepe brand and new educational and play centres for children with the Focus Junior brand.

The first Sale & Pepe cooking school opened in 2015 in Milan, the result of the more than 30years’ experience of a magazine that is a point of reference in the food world. Over the years Sale & Pepe has been able to expand its offer, giving different form to its content and becoming a meeting point where a passion for food comes to life. All year round, the cooking school offers a wide selection of courses for adults and children, with ideas also for an international audience, events for individuals and companies, showcooking and themed events.
Thanks to the new franchise offer, it is now possible to open a cooking school in other cities, being able to rely on the strength of the Sale & Pepe brand. There are two formats: the first foresees a fixed location with fully equipped work areas for the chef and workbenches for participants, just as in the original location in Milan. The second is an innovative travelling or itinerant cooking school: a “cooking station” prototype, that can be used to organise courses and events on tour, indoor locations or in public areas.
The project is aimed at anyone with a passion for cooking who wants to turn it into lasting and profitable work. The added value of the model proposed by Sale & Pepe is that it gives to affiliates, in addition to the design and use of the Sale & Pepe brand, also a continuous communication plan in the magazine, on the web site and social networks; as well as professional training courses; a quarterly training plan and the possible involvement of the outlet in activities around the country promoted by the magazine.

At the Milan Franchise Fair it will also be possible to discover the new Play Lab format, launched by Focus Junior, the leading brand for children and teens. The Focus Junior Play Lab foresees the creation of educational and play centres designed for children and teenagers from 3 to 12 years of age, accompanying them in this phase of growth, while satisfying their natural curiosity and having fun while discovering the world in new and smart ways.
At the Focus Junior Play Labs, children and teenagers can spend their time alternating recreational with educational and learning activities, in line with the Focus Junior philosophy. A space that differs from the current market offer by adopting an “edutainment” approach, focusing on activities to stimulate children’s skills, such as science labs, drawing, cooking, digital journalism, and much more.
Spaces can be customized depending on the needs of the franchisee, as they are designed to be completely mobile, easily transportable and equipped with technology such as touchscreens and tablets to render the spaces “Play areas 2.0”.
Like the Sale & Pepe cooking school, the added value of the franchise proposal for this project is to offer affiliates, in addition to the complete set up of the play area, depending on the available space, an annual curriculum developed by Focus Junior, the training of operators and updating sessions with partners, a dedicated communication plan in the magazine, on the web site and social networks, and the possible involvement of the outlet in activities promoted by the brand around the country with technical partners for the development of activities.

Digital School, the training initiative launched by Donna Moderna, CasaFacile and Sale&Pepe – based on the experience of three brand leaders in the women’s, interiors and food sectors – opens its doors in Milan to the 3^rd expanded training  offer with a range of new classroom-based courses.

For those who wish to acquire and develop their digital skills and become autonomous in the online development of a brand, from the creation of an editorial plan to an SEO strategy, there is the course in Content and social media management, now in its third year. A 42-hour, two-level course – the basic level course starts on 14 October and the advanced course from 27 January – with classroom lesson by editors and digital professionals of the Mondadori Group’s three brands, tutoring in class, case history studies and a concluding workshop.
For freelancers and those looking to develop their own business there are three new One-day courses: a day dedicated to self-empowerment and strategies for self promotion (25 November), the second focuses on How to cultivate business ideas and take the first steps in starting your own business (2 December); followed by a third course dedicated to the ABC of VAT, how it works and the latest regulations.
Lessons will be held in Milan at Piano C, the social innovation laboratory the brings together women and work; a space in Milan for the realisation of digital and other projects, aimed at reducing female unemployment in Italy.

This year’s Digital School training offer will be further enhanced by a new course in Online language and writing techniques, which will be held at the Mondadori Megastore in Piazza Duomo, in Milan. The basic rules of journalistic writing and tricks to make sure you are read on the web will be the main features of this 3-day course run by the editorial team of Donna Moderna: how to write and be read in the digital era (30 October), recognising fake news and selecting sources (6 November) and social networks as information ad communication tools (13 December).

Digital School also has e-learning options, with 19 courses and study paths, such as: Starting a blog, e-commerce, Photography for blogs and social media, Digital PR, Engagement Strategy. The online course offer includes courses on Creative Writing, for those who want to learn the techniques for writing a novel or short stories, with the support of established writers such as Michela Murgia, Grazia Verasani and Alessandra Appiani.

For more information and details about enrolment and costs, go to: www.digitalschool.it.

Nostrofiglio, Focus Junior and Focus Pico – the Mondadori Group’s brands aimed at children and young people – are organizing the first edition of “La città dei mestieri. Mettiamo in giorco il talento dei bambini (The city of crafts. Put the talent of children into play “, an event dedicated to families with children from 2 to 13 years of age and their teachers organized in partnership with the educational institution Happy Child.

The event, scheduled for October 7 and 8 at La Triennale di Milano (10-19 hours), is a space for reflection and experience on the talent of children through conferences, meetings with parents, workshops and recreational activities, for a total of more than 40 appointments distributed in three different spaces and dedicated to many topics including science, robotics, coding, journalism for children, drawing and creative work, cooking.

This first edition will guide families to discover the skills of their children through the child’s question-dream “what will I be?” and the many experiences that can be lived in the “city of arts and crafts”.

The detailed programme of “La città dei mestieri. Mettiamo in gioco il talento dei bambini” is available here.