Media

Grazia and Jean Paul Gaultier together for Milan Fashion Week with Scandal Party

This year, for the first time, the Milan Fashion Week will see the women’s weekly Grazia – an international point of reference for fashion – partnering with Jean Paul Gaultier in an exclusive event: Scandal Party, an eccentric and elegant evening inspired by Scandal, the fragrance launched by the enfant prodige of French fashion, to which Jean Paul Gaultier will dedicate a day of celebration on the occasion of the Milan Fashion Week.

“We are very proud to host and celebrate Jean Paul Gaultier, a designer who is a leading figure in the history of fashion,” declared Grazia editor, Silvia Grilli.

L’eau de parfum by Jean Paul Gaultier is an enfolding perfume for women that is full of character that challenges the wearer to liberate the scandalous side of her nature. And it is on the basis of this philosophy that Scandal Party has been created and developed by the French couturier together with the Mondadori Group magazine edited by Silvia Grilli.

The event will take place this evening at Palazzina Appiani in Milan, with the exceptional presence of Jean Paul Gaultier, the editor of Grazia, Silvia Grilli, along with leading representatives from the worlds of fashion and entertainment.

The guests expected to attend include Michelle Hunziker, Elisabetta Canalis, Martina Colombari, Barbara D’Urso, the actors Margareth Madè, Giulia Michelini, Claudia Potenza, Luca Calvani, Michele Morrone, chef Andrea Berton, model Linda Morselli, the influencers Linda Tol and Kathrin Poulain and the socialites Ginevra Rossini and Lucrezia Buti Missoni. The event will be animated by a surprise show, with an exuberant performance by La boum.

The day dedicate to the fragrance Scandal will also be a unique opportunity for five lucky Grazia readers who will have the chance to meet the French designer at the Limoni perfumery in Corso Buenos Aires 36 in Milan.

Scandal Party is part of a rich calendar of events with which Grazia – interpreter of Italian fashion and style – is celebrating its 80th anniversary, an to which the slogan #graziayoungsince1938 is dedicated. First launched in 1938, the magazine today is the leading fashion 100% Made in Italy brand, able to reach more than 3.3 million contacts per month, over 5 million people on Facebook and Instagram (Source: sales company data based on Audiweb tda figures for November 2017 and Audipress 2017-2; Facebook and Instagram Insights January 2018) and an average weekly print circulation of more than 163,000 copies in 2017, an increase of 7.7% compared with al 2016 (Source: Ads print + digital).
For its unmistakeable style, Grazia has become a point of reference for the most dynamic readers and digital communities, as well as the preferred advertising vehicle for companies in the up-scale fashion and cosmetics sectors. These strong points have enabled Grazia to evolve into an international multi-channel print-digital-social-events system with over 20 editions around the world.

The Mondadori Group buys Oroscopo.it

Mondadori’s digital offer continues to expand with the addition of Italy’s leading astrology site

The digital offer of the Mondadori Group continues to grow with the addition of Oroscopo.it, Italy’s leading astrology website, which is now part of the Group’s portfolio of brands. This operation signals the continuation of the strategy for the consolidation of the magazine and digital area of ​​Italy’s leading publisher in the digital area, that began with the acquisition of Banzai Media.

With a total audience of around 17 million unique users per month (Source: Audiweb, December 2017), with Oroscopo.it Mondadori will expand the range of its offer and strengthen its leadership in women’s verticals through a successful and complementary site that offers a number of synergies with the Group’s existing titles: a service much appreciated by women, able to respond to the interests and enthusiasms of an ever-increasing audience and  offering advice and suggestions every day.

Oroscopo.it was founded in 1999 as the first portal entirely dedicated to astrology and the world of the stars. Thanks to a team of passionate astrologers, working to continuously improve the content and features, the site now totals some 2.7 million sessions a month (Source: Google Analytics January 2018). A clear and light tone characterises a site that every day satisfies the curiosity of many people with services such as the horoscope of the day – among the most visited sections -, romantic affinity, the horoscope of mothers and much more. From tradition to technology, Oroscopo.it lest users calculate their ascendant and birth chart for free, consult the Tarot and the iChing, find useful information on the cards and the responses. Moreover, every year Oroscopo.it gives to users an e-book with annual astrological forecasts, a detailed vademecum on their future with advice on love, work and health, as well as other insights.

 

Grazia launches a new social initiative #InStatoDiGrazia

Grazia, the Mondadori Group magazine that interprets Italian fashion and style and the most qualified point of reference for Made in Italy, is launch a social initiative called #InStatoDiGrazia, with which it invites people to share on Instagram moments when the magazine and the world that revolves around Grazia become sources of inspiration.
This is a continuation of the activities marking the 80th anniversary of Italy’s leading fashion brand, which, with this new initiative extends and amplifies its relationship with its readers and followers.

“Lo stato di Grazia (state of grace) is the time we dedicated to ourselves while reading Grazia, and the freedom of our emotions, the beauty of finding ourselves,” declared Grazia editor, Silvia Grilli.

Since 1938, Grazia has accompanied women and men of different generations, thanks to its unmistakable mix of news, habits and trends, and its ability to interpret fashion with a sophisticated eye.
Today, the readers, with whom the brand has established an solid relationship that is always fresh and youthful, are being asked to describe in a contest the emotions evoked by reading Grazia, accompanying the images with the hashtag #InStatoDiGrazia. Every week, the editorial team will then select the best pictures that will be published in the magazine and re-launched on Grazia’s Instagram and Facbook pages.

The protagonists of  #InStatodiGrazia Eleonora CarisiTamu McPherson and Candela Pelizza, who along with the new generation of emerging influencers from Grazia Factory, including Luna Bonaccorsi and Amaranta Medri, will launch the contest on Instagram.
#InStatoDiGrazia was presented in preview at a special evening held at the Ristorante Berton in Milan, where the editor Silvia Grilli welcomed influencers and other personalities from the world of fashion, music, cinema and literature, including Eros Ramazzotti, Eva Riccobono, Martina Colombari, Francesco Scianna, Matilde Gioli, Davide Oldani and Luca Bianchini.

The activity will be amplified by the Instagram and Facebook accounts of Grazia, where the brand already reaches some 5 million people (Source: Facebook Insights January 2018).

Focus Junior Star goes monthly

The Focus Junior system is reinforced with a magazine wholly dedicated to the most popular singers and YouTubers among kids

Focus Junior Star, the collectors’ special edition of Focus Junior entirely dedicated to the most popular personalities from the world of entertainment, including YouTubers, singers, stars of the cinema, rappers and bloggers, from tomorrow will be a monthly.

Focus Junior Star is a spin-off of Focus Junior and shares the same mission: to entertain young readers and to stimulate their curiosity through their idols in music, on television and social networks, that we will attempt to present through stories and anecdotes from their lives. We also want to bring the personalities as close as possible to our readers to show that they are almost always just normal kids, with the same problems and doubts, but have been able to transform their fragility into points of strength. In addition, we will exploit the seemingly ‘light’ topics in Focus Junior Star to explain the scientific, historical or news issues featured in the songs. There will also be detailed background on the evolution of music, artistic workshops and lessons on how to become a YouTuber. 

This new magazine will enhance the communication system that revolves around Focus Junior, the Mondadori Group brand designed to satisfy the curiosity of children and teenagers, from 8 to 13. Focus Junior is available as a printed magazine, in digital and augmented reality, through the dedicated app that is also active of the web site focusjunior.it, on social networks and the spin-off XGioko.

The brand has also created “Play Lab”, a new games format in line with the philosophy of Focus Junior.

The first issue of the monthly Focus Junior Star, on newsstands from 7 February, will feature a host of content on the stars of the moment, including the rapper Coez – who talks in an interview about his real passion – and an entire feature article on the Maneskin, the rock group of the moment, and the revelation of the latest edition of X-Factor. And much more: the latest trends from the world of YouTube, the challenge between the YouTuber from Naples, Vegas, who has made his passion for videogames and authentic business, and Capo Plaza, the rapper from Salerno, class of ’98.

With the augmented reality app, the young audience for Focus Junior Star can also listen to songs, video dedications by their idols and a wealth of other related images; plus a range of  background info, games and curiosities about the stars and sixteen gift posters.
Focus Junior Star will be on sale at newsstands with a cover price of €3.50. In support of the launch a advertising campaign has been organised in Mondadori Group Magazines and support through large-scale retail outlets.

Press-Di Abbonamenti acquires Direct Channel

Press-Di Abbonamenti S.p.A., part of the Mondadori Group and leader in Italy in subscription selling, expands its offering and services for third-party publishers by acquiring Direct Channel.

Established in 1997, Direct Channel specializes in marketing-related database management and information systems through the development of management systems and CRM for magazine subscription selling and the planning of marketing and fundraising activities for important non-profit bodies.

With the acquisition of Direct Channel – which will continue to operate on the market under its own brand – Press-Di Abbonamenti adds a top market player to its portfolio, well known for its outstanding services and specific know-how, guaranteeing partners and clients growing levels of quality and quantity, in synergy with the Group’s assets.

Mondadori buys Design d’Autore

An international social system leader in design with 3.8 million fans on Facebook and 130,000 on Instagram

With this operation the design brands of the Group will amplify their audience on social media

Design D’Autore, the leading international social system for design is to become part of the portfolio of digital brands of the Mondadori Group, the biggest and most varied in Italy with an overall monthly audience of  around 16 million unique users.

Founded by architect and designer Ornella Sessa – who will continue to oversee the content with a careful search for and selection of international excellence in interior design, architecture, art, technology and innovation –Design D’Autore is made up of a team of designers and experts with a storytelling ability. The signature style is based on the highest aesthetic values, on emotional design and its many faceted aspects: innovative ideas and projects, stories of entrepreneurial excellence, market trends, new talents and much more.

Followed by more than 3.8 million fans on Facebook and 130,000 on Instagram, Design D’Autore reaches some 10 million people around the world and generates 2 million interactions and 5.4 million video views every month.

This operation is further confirmation of the growth path that Mondadori has chosen in the digital market. In fact, the acquisition of Design d’Autore will consolidate the Group’s positioning in the design and interiors sector, in which it is already the leader thanks to a hub featuring a number of authoritative and successful brands, including Icon Design and Interni, and will markedly expand the audience on social media with effective synergies between the upscale brands.

Moreover, with the inclusion of Design D’Autore in the Mondadori Group’s portfolio of brands, the advertising sales company Mediamond, is launching a new native advertising offer for design that will integrate the social system with editorial products, providing partners with new opportunities to increase the effectiveness of their communication and reaching also an international target of professionals and others.

GialloZafferano and leading starred chefs together in a successful project

GialloZafferano, Italy’s most popular cooking web site is celebrating the success of “Le ricette degli Chef” (“Recipes of the Chefs), the section of the site devoted to award-winning Italian chefs, pastry chefs, bread-makers and pizzaioli.

For the first time the biggest names in high-level Italian cooking have joined together in the publishing project of a cooking web site with the aim of sending out a message: the value of traditional Italian food and simplicity.

The chefs take users by the hand and – in video tutorials shot in the GialloZafferano kitchen – guide them through the preparation of a classic dish of Italian cooking, while recounting the stories, emotions, origins and tricks that only a great chef knows, to transform a simple recipe into a gourmet  dish.

Simplicity is fundamental, but it demands technique, study and professionalism, all things that are identified with the GialloZafferano style. A style that is fully reflected  in the “Ricette degli Chef”: dishes that are easy to prepare at home, with simple and easy to find ingredients, that enable everyone to cook with joy and pleasure.

The section “Le ricette degli Chef” already has a number if important contributors:

– Davide Oldani, 1* Michelin from the D’O restaurant in Cornaredo, with his Zafferano e Riso alla Milanese D’O, a lighter and gourmet reinterpretation of the classic risotto alla milanese;
– Iginio Massari, one of the world’s leading pastry chefs and TV personality, with his irresistible Tiramisù;
– Davide Scabin, 1* Michelin form the Combal.Zero restaurant, with a classic mayonnaise and old-style vitello tonnato;
– Alessandro Negrini, 2* Michelin and the creative soul of the renowned Milan restaurant “Il luogo di Aimo e Nadia” with pizzoccheri valtellinesi, a memory from his birthplace;
– Ernst Knam, the “King of Chocolate”, with his Sacher Tort and Red Velvet;
– Cristina Bowerman 1* Michelin, with her recipes for an American-style breakfast, omelette and omelette with vegetables;
– Sal de Riso, Master Pastry Chef, TV personality and the  “ambassador” of all that’s best from the Amalfi Coast, with his torta caprese, delizie al limone and torta paradiso;
– Franco Pepe, crowned as the world’s best pizzaiolo by the prestigious international guide “Where to eat Pizza” with pizzelle fritte and the pizza di scarola;
– The Master Pastry Chef, Alfonso Pepe, with his panettone, a national multi-award winner, a fascinating recipe that is also rather complex;
– Gabriele Bonci, one of Italy’s leading bakers with his secrets on how to create solid and liquid yeasts;
– Paolo Sacchetti, the Master Pastry Chef from the “Nuovo Mondo” in Prato, with mouth watering recipes for savoiardi and zabaione,
– Cesare Battisti, the chef of Ratanà in Milan, with roast pork loin and English roast beef;
– Fabio Abbattista, the successor of Gualtiero Marchesi s the head of the Albereta Relais & Chateaux in Erbusco with orecchiette alle cime di rapa, risotto ai funghi and fiori di zucca in pastella;
– directly from Paris, Denny Imbroisi, for many years the sous-chef of Alain Ducasse and now the owner of the Ida and Epoca restaurants, among the finalists of the TV programme for professionals Top Chef France with profiterol and tarte tatin;
– The chef Claudio Sadler, 1* Michelin for the Sadler restaurant, one of the leading interpreters of Italian cuisine, with the great classic costoletta alla milanese.

Given the positive response of users and the attention of the starred chefs for the GialloZafferano audience, the project will be enriched with more big names from the world of upscale Italian cooking to increasingly enhance the culinary assets of our great tradition.

According to the recent “Food media brands” survey, carried out by Human Highway, GialloZafferano,  the Mondadori Group’s food brand, is considered the “Top Of Mind” brand for 21% of Italians online and held by 39% to be “never again without” in the kitchen and the most used site for cooking.

The site has a monthly audience of 6.3 million unique users (Source: Audiweb Total Digital Audience, November 2017), a community of over one thousand blogs and 9 million fans on Facebook. A new version of the app with a range of new functions was released in December and is available from the iTunes and Google Play Stores, where it has recorded over 6 million downloads and 110,000 active daily users (Source: iTunes – Google Play Store – Google Analytics).

Every month it is also on newsstands with the magazine GialloZafferano.

Raffaele Leone new editor-in-chief of Panorama

Raffaele Leone is to step in on 1° February as new editor-in-chief of the magazine Panorama.

57, from Catania, Raffaele Leone started his career on the news desk of the daily La Sicilia. After that, he joined the editorial staff of the daily Indipendente and then moved to Il Giornale in 1994 where, among other things, he was chief news editor and head of the Rome editorial staff, until becoming central chief editor. In 2006, he was appointed deputy editor-in-chief of Grazia. Since 2007, he has been deputy editor-in-chief of Panorama, and was named executive deputy editor-in-chief in 2009.

The Mondadori Group wishes to extend its heartfelt thanks to Giorgio Mulè – who has decided to embark on a new personal endeavour – for the passion, enthusiasm, outstanding professional qualities and spirit of innovation that has driven his work for 20 years in Segrate.

Grazia is the media partner of Medusa Film for the preview of the film ‘Made in Italy’

Grazia, the Mondadori Group magazine edited by Silvia Grilli, is the media partner of Medusa Film for the preview of ‘Made in Italy’, directed by Luciano Ligabue, in cinemas from 25 January.

Always a supporter to exclusive events linked to the big screen, Grazia will be present at a preview of the film, which stars Stefano Accorsi and Kasia Smutniak.
The event (which will take place at 8.30 pm on Tuesday 23 January at  the Odeon cinema in Milan) will also be attended by the director and the full cast.
This exclusive evening will be introduced by Giampaolo Letta, chief executive of Medusa, and Silvia Grilli.

Appointments related to the world of cinema are part of an extensive calendar of events celebrating the 80th anniversary of Grazia. As an interpreter of Italian fashion and style and the most qualified point of reference for Made in Italy, during 2018, Grazia will celebrate this important anniversary together with its loyal readers, celebrities, the world of fashion and beauty that surrounds the magazine, as well s the advertising clients that have always believed in this historic brand.

Strategies & technologies for inclusion

Wednesday 17 January 2018 in the Samsung District in Milan a conference to discuss dyslexia in the workplace, with the patronage of AID, FID and the City of Milano.

The weekly Donna Moderna is the media partner of the initiative

In Italy around 3% of children and teenagers are dyslexic. Dyslexia is considered as a Specific Learning Disorder and has been recognised by Italian law (n. 170 of 8 October 2010) which defines the condition, protects the right to study of sufferers and provides guidelines for schools on teaching methods. After years of research, much progress has been made, but after school-age how is inclusion guaranteed in the working world? Are companies prepared to deal with the issue?

In order to create a space to discuss the problem, on Wednesday 17 January, at 4.30 pm, at the Smart Arena in the prestigious Samsung District in Milan, a conference has been arranged with the title “Strategies and technologies for inclusion”, with the patronage of AID (Associazione Italiana Dislessia), FID (Fondazione Italiana Dislessia) and the City of Milan. Donna Moderna, the Mondadori Group women’s weekly, edited by Annalisa Monfreda, is the media partner of the initiative.

The aim is to create an opportunity to promote and spread a culture of inclusion.. Sergio Messina, specialist in child neuropsychiatry and Chairman of the Italian Dyslexia Association (AID) declared: “There is still a great deal of work to do to encourage the educational and social inclusion of dyslexics, but the Association has already done a great deal and, in the last 20 years, achieved important results, including the approval of legislation , the first to recognise and protect the right to study, also through the use of compensatory tools.”

The focus of the conference will be on consolidated experience in education and the workplace in Italy, with a panorama of the international scenario and specific reference to the situation in the English-speaking world.

Examples of virtuous inclusion, in which technology plays a leading role. “The aim of Samsung is to improve the experience and lives of people thought cutting-edge solutions able to inspire the world: our priorities include making all of our technological know-how available to society in order to meet the widest range of needs. We are aware how much technology can be a powerful tool for emancipation and social inclusion, and we have direct experience through many projects that we have developed in recent years, such as our Schools in Hospitals activities,” commented Antonio Bosio, Product & Solutions Director at Samsung Electronics Italy.

But technology alone is not enough. It is “a  tool” to help dyslexics to overcome their difficulties, but the real driver of change is the right information.

This is why  Donna Moderna, a  magazine that has always been sensitive to social issues, covers the dyslexia issue with ad hoc projects (like the longform piece on its website www.donnamoderna.com/news produced in collaboration with Lancôme and AID) and its support for the idea behind the conference. “Dyslexia affects some 2 million people and 350,000 families of school-age children in Italy. The families are often faced with conflicting diagnoses, teachers that often do not have adequate tools to support dyslexic children and the children themselves who suffer also from authentic crises of self-esteem by being misunderstood, not being involved in projects to promote inclusion and not being appreciated,” said  the editor of Donna Moderna, Annalisa Monfreda.

The conference is the result of an idea by Gabriella Schiavone, curator of the “around dyslexia” section of the literary competition “Una Città Che Scrive” (A City that Writes), conceived by Giovanni Nappi. In its 2018 edition, the competition, which was born in Casalnuovo di Napoli, has a special section for specific learning disorders. “The power of writing emerges in all of the stages of our competition. In “Una Città Che Scrive”, writing becomes an opportunity for individual and social  redemption; a form of cultural inclusiveness. With its Special Section for Dyslexia, and separate efforts for our autistic friends and a painting competition reserved only for them, we are attempting to respect the noblest principles of social inclusion, “declared Giovanni Nappi.

Speakers include, Pierfrancesco Majorino, Head of Social Policy, Health and Rights of the City of Milan, IBM Italia and Axia, among the first companies in Italy to have adopted a “Dyslexia Friendly” label. The conference speakers also include the creators and supporters of the EasyReading font that ensures readability for all, including dyslexics. Consequently, all of the material distributed during the conference on Wednesday 17 January will use this highly accessible font.

There will also be contributions from teachers and researchers, as well as direct testimonials from brilliant young students who have entered the world of work.

A limited number of places for a robotics laboratory using augmented communication methods will also be available for children.

Although the event is free, there are a limited number of places. To register please sign up at: https://milano.aiditalia.org