With the success of the exhibition event MATERIAL IMMATERIAL, INTERNI confirms its role as a strategic communication vehicle in the world of international contemporary design by organising in New York on the occasion of  NYCxDESIGN, the important design event organised every May in the city – with the Italian Consulate General in New York, a meeting to celebrate the relationship and synergies between the Italian design system and design in the United States.

A talk, entitles New York Architects Star in Material Immaterial, will take place on Friday 19 May, at 6 pm, in the historic consulate building at 690 Park Avenue.

The protagonists of the meeting will be two partners from two of the world’s most interesting New York-based architecture studios: BIG – Bjarke Ingels Group and SHoP Architects, both present this year at the INTERNI exhibition event with two projects, the lighting installation Quick brown fox jumps over the lazy dog (created by Artemide) and the pavilion in terracotta extrusions Wave / Cave (created by Metalsigma Tunesi, NBK Keramik). After an introduction by Francesco Genuardi, the Italian Consul General in New York, and Gilda Bojardi, editor of INTERNI, the two studios will talk about their experience during the Milan Design Week, focusing on the personal and professional dynamics during their installations and the increasingly growing value of the FuoriSalone phenomenon, an urban fringe event conceived and developed by INTERNI in 1990 that, together with the ‘official’ Salone del Mobile, has helped to make Milan the unchallenged capital of international design.

The two studios will be supported by Carlotta de Bevilacqua, vice-president and CEO of the Artemide Group and Carlo Geddo, CEO of Metalsigma USA, who will talk about the synergic relationship between designers and industrialists that underlies the projects put on show by INTERNI. Talking parts in the talk as a special guest will be Mauro Porcini, SVP and Chief Design Officer of the American multinational PepsiCo, who will talk about the current scenario of Italian creativity in the United States, how Italian design is perceived in the US and current prospects for collaboration between the two countries.

For more information, please go to: www.internimagazine.it

Online at, unitedmusic.it and sorrisi.com fans will find a temporary web radio dedicate to the Eurovision Song Contest, the great European musical event that this year will take place from 9 to 13 May in Kiev in Ukraine.

Representing Italy, as per the rules, will be the winner of the Sanremo Festival: the Tuscan singer-songwriter Francesco Gabbani who will bring to the stage of the Eurovision Song Contest his now celebrated song, “Occidentali’s Karma”.

To support Francesco Gabbani, Radio 105, in collaboration with TV Sorrisi e Canzoni, has created Radio Festival for Europe, a web radio entirely devoted to the European Festival which will feature a non-stop rotation of all of the songs in the 2017 competition, as well as some of the biggest success from past editions, including the Italian songs that have represented the country since 1956. Songs including, Gigliola Cinquetti’s “Non ho l’età” and Toto Cutugno’s “Insieme: 1992”, both of which won the prestigious prize in 1964 and 1990, respectively. And then also Gianni Morandi’s “Occhi di ragazza” (1970), Umberto Tozzi and Raf singing “Gente di mare” (1987) and the more recent efforts of Marco Mengoni, Emma, Il Volo and Francesca Michielin.

The schedule will be further enhanced by interviews with the artists, alternating with a collection of anecdotes, curiosities and news about the contest.

Saturday 6 May at 8.45 sees the return of In Forma con Starbene, the Canale 5 programme presented by Tessa Gelisio, with an important new feature.

This year each episode will focus on a single pillar of wellbeing: water, prevention, seasonality, balance, movement, diet, information, naturalness; eight fundamental issues for our physical and psychological wellbeing.

After the success of the previous series, the programme’s collaboration continues with Starbene, the Mondadori Group brand that is a reference point in the world of health and wellbeing. In fact the title, edited by Annalisa Monfreda, brings to the programme a network of experts and the Starbene.it web site, and offers responses to all topics of interest.

With studio discussions, features and regular slots, each episode will examine a full range of issues related to our wellbeing: diet, fitness, medicine, beauty. And each area will be treated with scientific rigour, but in a clear and accessible language for viewers. The programmes guests will include Professor Santo Raffaele Mercuri, head of Dermatology and Cosmetology at the San Raffaele Hospital in Milan, with his light touch cosmetic procedures and, among the many new faces of this series, the cook Alice Balossi, the food technologist Giorgio Donegani, and the explorative hiking guide Michael Bolognini.

“The contribution of the Starbene experts on TV has been much appreciated by viewers and readers, that we reach every day not only through the newsstands and on TV, but also on the radio, with the RMC Doc feature, and on the web with our newsletters, podcasts and social networks,” said Annalisa Monfreda, the editor of Starbene. “We are delighted to get going again with the new series of In forma con Starbene, that this year will host new experts who will take a closer look and different aspects of healthy living: in fact, during this series we will rediscover a contact with nature, one of the best sources of wellbeing.”

“In Forma con Starbene” is online at www.informaconstarbene.mediaset.it and is also present on social networks with the official Twitter profile @In_formaTv and official Facebook page Facebook.com/InFormaconstarbene providing information, previews, background detail, videos and backstage material.

The Starbene experts are available to all users free of charge on the Starbene.it web site to respond online to questions on medicine and health.

Icon Design, the Mondadori Group’s upscale design and furnishing magazine launches in Spain in a completely autonomous version, edited by Lucas Arraut, formerly the editor of the local edition of Icon.

The launch of this first international edition continues the success of the title which, in addition to Italy, will this year also publish two special issues in Spain. The first, on newsstands as a free supplement to the top selling Spanish daily, El País, will be available until the publication of the second issue, in September, a the price of €3. The launch issue is made up of 154 editorial pages, including interviews, background and overviews of the objects, places and images that define international design. The issue will also have 32 pages of advertising featuring high profile clients and an expected circulation of 200,000 copies.

“The Spanish brother of Icon Design – declared Lucas Arraut – has been created with the same desire to combine a precise and focused journalistic approach with the most fascinating images of architecture and interior design, bringing such content to a wider public beyond professionals from the sector. We set of on a search for exciting stories to tell, new talent to discover and great masters to celebrate, while making sure to use the best editors and photographers. The whole project starts from a very simple premise: interesting people live in interesting homes and have interesting things to say.”

With regard to masters to celebrate, the cover of the first issue of Icon Design Spain features Giorgio Armani the founder and leader of the fashion house, who opened his home to the editor of the first international edition of the Mondadori Group magazine, that describes it as a “an unpretentious Milanese palace, but decorated with the same radical simplicity that the designer uses for his clothes, fragrances and even the furniture he designs.” Because “between beautiful but uncomfortable and ugly but comfortable, the first is by far best,” says Armani in the interview with the editor Lucas Arraut.

The first issue also features a number of Spanish designers who are making an important mark on the international scene, including Miguel Milá, Patricia Urquiola, Lázaro Rosa-Violán, Pascua Ortega and many more.

Il Mio Papa, the world’s leading weekly entirely dedicated to Pope Francis arrives in Portugal with the name of O meu Papa.

Week by week, the magazine will offer Portuguese readers  an account of the figure of Pope Francis through anecdotes, stories and curiosities, also about the daily life of the Pontiff, with the same design – colourful and vibrant, high-impact, rich in photographs – that characterises Il Mio Papa.

In addition to keeping all the main characteristics of the Italian edition – in particular the weekly publication, a decisive factor in ensuring a constantly up to date magazine that is close to readers – O meu Papa will have pages specifically conceived for the Portuguese public that Pope Francis will meet on 12 and 13 May in Fatima, on the occasion of the centenary of the apparitions of Our Lady at the Cova da Iria, to which, every week, the magazine will devote a special section.

On newsstands every week, on Fridays, O meu Papa will also give space to the biography of Francis, told in 15 parts.

O meu Papa is published under license by Goody, Portugal’s leading publisher with an extensive portfolio of magazines that also includes numerous foreign titles.

Tomorrow, as part of the Milano Design Week, sees the start of Icon Design Talks, an important appointment in the world of architecture and design, produced by Icon Design, featuring the protagonists who are re-designing our cities, our homes and our lifestyles.

A special event of the meetings will take place on Friday 7 April at 11.30 am, “Writing and the city”: a talk between Rem Koolhaas, winner of the Pritzker Prize for Architecture, and Stefano Boeri, the Italian architect and urban designer.

The Icon Design Talks, that will continue to Sunday 9 April at the Microsoft House, spring from the desire of Icon Design, the Mondadori Group magazine edited by Michele Lupi, to offer the city an authoritative, useful and curious overview of the future of design, and to speak to the many international visitors who come to Milan for one of the most eagerly awaited weeks of the year.

“A laboratory of ideas to extend our reach in the design area,” said the editor Michele Lupi, “giving the entire city the opportunity to know the personalities and stories of some of the leading protagonists of the world of architecture, a characteristic trait of a magazine with a unique formula, that is widely appreciated by both enthusiasts and professionals.”

This is the spirit that has led to the first edition of Icon Design Talks, an extensive programme of events that will enliven Milan during the Design Week. The heart of the event will be at the new Microsoft headquarters, in Viale Pasubio 21, in the dynamic Porta Nuova – Porta Volta district, a brand new space which aims to welcome over 200,000 visitors by offering technologies, skills, as well as opportunities for training and exchange in the digital area. This is where the six days of meetings, open to the public, will take place with more than 20 events including master classes, lectures and round table discussions featuring more than 40 guests from all over the world.

In addition to Rem Koolhaas and Stefano Boeri, taking turns on the stage of Icon Design Talks will be Mario Bellini, Alberto Alessi, Piero Lissoni and Antonio Citterio, Patrik Schumacher – Zaha Hadid Studio, Gregg Jones – Pelli Clarke Pelli Architects, Marcel Wanders, Max Lamb, Alice Rawsthorn and the chef Bruno Barbieri, Massimiliano Locatelli Barber & Osgerby, Michele Brunello, Dror, Barbara Radice, Giovanni Gastel, Marco Amosso, Silvia Robertazzi, Patricia Urquiola and Alberto Zontone.

THE PROGRAMME

The Icon Design Talks will officially begin on Tuesday 4th at 6:30 pm with “Unconfined: The New Galaxy Design” at the presence of Patrik Schumacher, director of the Zaha Hadid Studio since 2016, Younghee Lee, Executive Vice President and Head of Mobile Marketing, at Samsung Electronics. Moderator: Michele Lupi.

The marathon will begin on Wednesday 5 April at 10:30 am with the first master class  “Porta Nuova: sustainability and innovation in architecture and design” in the presence of Alida Catella, CEO of Coima Image, Kelly Russell, Managing Director and Marketing & Investor Relations Manager of Coima and the architect Gregg Jones, of Pelli Clarke Pelli Architects. Together they will talk about the great adventure that began many years ago involving the Porta Nuova project, one of the biggest architectural and urban redevelopment projects in Europe, developed and managed by COIMA SGR, and now a symbol of the new Milan which has transformed the Garibaldi, Isola and Varesine districts. Moderator: Michele Lupi.

Then at 5:30 pm, the second master class entitled “Timeless Design” promoted by B&B Italia where, under the guidance of Manolo De Giorgi, architect and professor of interior architecture at the Politecnico di Milano, three key figures of Italian architecture and design: Mario Bellini, Antonio Citterio, Piero Lissoni will discuss how the concept of timeless design can change compared to a historical period characterised by rapid technological development and the contamination of increasingly expanding multiculturalism.

On Thursday 6 April  at 10:30 am Alice Rawsthorn, the New York Times design critic, will give a lecture entitled “Design Now” followed by a series of lectures by Max Lamb, Massimiliano Locatelli and Barber & Osgerby.

The afternoon begins with a round table that will launch “Manifesto for Urban Creative District“ promoted by China House Vision between Asia and Europe: neighbourhoods conceived on the basis of high aesthetic canons, functional, sustainable and socially inclusive. Live bodies linked to the territory, flexible enough to adapt to changes in a society in continuous transformation. These are the objectives that House Vision Future Life Lab, the Sino-European Innovation Centre, and Dontstop architecture, sponsored by UNESCO ICSSD, brought together in a manifesto with guidelines for new standards of design, for use in thinking about the development potential and urban renewal of Asian countries. Host: Michele Brunello, architect and co-founder of the Sino-European Innovation Centre, together with Vittorio Sun Qun and Caterina Fumagalli.

The afternoon continues with a lecture by Dror Benshetrit at 5:30 pm, followed by another round table dedicated to “Smart working: transparency and dynamism in the workplace” that will focus on the Microsoft case and the AGC Glass Europe Headquarters, and featuring Paola Cavallero, Marketing & Operations director of Microsoft Italia.

At 5.30 pm, Alberto Alessi will talk about “Italian Design Factories and the Alessi case history (1921-2017)” and at 6.30 pm Giovanni Gastel will take part in the presentation of the book “Why death doesn’t separate us” by Barbara Radice, published by Mondadori Electa.

Friday 7 April – Special Event

On Friday 7 April, at 11:30 am, “Writing and the City”, an unmissable conversation between Rem Koolhaas and Stefano Boeri, moderated by Manuel Orazi.

Starting from the their publications, the two ‘archistars’ will discuss the relationship between architecture and the city while trying to answer the question “Why should an architect write about a city when the modifications that he or she makes are already a powerful act of writing on the physical body of the city itself?”

“Language can be seen as an ancient city: a maze of narrow streets and squares, of old and new houses, and of houses with additions from various periods; all surrounded by a network of new suburbs with straight regular streets and uniform houses”.

Ludwig Wittgenstein, Philosophische Untersuchungen, 1953

Rem Koolhaas is one of the most influential and discussed theorists of contemporary architecture, some of his books have even become genuine best sellers. In 1975, with Madelon Vriesendorp and Elia and Zoe Zenghelis, he founded the Office for Metropolitan Architecture (OMA), of which in 1977 also Zaha Hadid become a member. In addition to designing buildings around the world with OMA, Koolhaas works in non-architectural disciplines – including politics, publishing, media, fashion and sociology – through the AMO think tank, founded in 1999, which is a counterpart of OMA on the research side. In 2000 he was awarded the Pritzker Price for Architecture.

Stefano Boeri is professor of urban design at the Politecnico di Milano and has taught as a visiting professor at many international universities, including the Harvard University Graduate School of Design (GSD), the Berlage Institute in Amsterdam and Rotterdam, Strelka Institute in Moscow, the Accademia di Architettura in Mendrisio and the Politecnique du Lausanna. He is the architect of many notable buildings , such as the Bosco Verticale in Milan (winner of numerous international prizes), the Villa Mediterranée in Marseille and the Casa del Mare on La Maddalena. His studio, Stefano Boeri Architetti, is currently working on urban development plans around Europe and in other parts of the world.

The location for this special event will be the Maria Teresa Room at the Biblioteca Nazionale Braidense (Maria Teresa room), in Via Brera 28.

IDD – Innovation Design District is a new district of in the city that looks at the contemporary Milan: an innovative place in the heart of the city, where ideas are turned into projects. Its boundaries take in the area between Porta Nuova and Porta Volta which, in recent years, has undergone large-scale urban redevelopment to become an authentic symbol of a changing Milan.

IDD, conceived and developed by the Mondadori Group and Mediamond, aims to create connections, by promoting the area and supporting all of the cultural and commercial activities related to the values of experimentation and creativity. It does this by talking about this part of town: mapping what’s new, the architecture and design, trends in culinary and gastronomic excellence, technology and the digital world, fashion and cinema, exhibitions and the most stimulating cultural and entertainment events.

“The debut of the Innovation Design District is part of the City’s broader plan to bring the vibrancy and creativity of the Design Week in all areas of the city, convinced that they are not only an opportunity for exposure or for meetings between professionals and experts but, above all, an occasion to offer the city and its people the chance to discover new creative languages ​​and young talents in tune with the many craftsmen and businesses in the neighbourhood,” explained Cristina Tajani the City Councillor for Labour, Production, Fashion and Design who continued: “the Design Week continues to grow in the city and the entire metropolitan area of ​​Milan. The meetings and vitality in the design areas are increasingly attractive; an achievement that has been made possible thanks to the team work between the Milan City Council and the various operators united in a desire to promote Milan and its characteristic creativity and innovation.”

The inauguration of IDD – Innovation Design District coincides with the 2017 Design Week and at the same time as the launch of the first edition of Icon Design Talks, a new appointment with architecture and design created by the magazine Icon Design. Thanks to the support and cooperation of the City of Milan, the new district will continue its activities during the whole year involving – in view of the weeks dedicated to fashion, design, food and cultural festivals – the district’s key players and becoming the theatre for events of international significance and a magnet for the city.

“The Milan Design Week is one of the most significant moments of the year for the Mondadori Group for which architecture and design is one of its particular areas of excellence,” said Carlo Mandelli, General Manager, Magazines Italy of the Mondadori Group. “We have the most extensive and varied editorial offer in the Italian market – with successful brands that range form Interni to CasaFacile, Icon Design and Casabella – which enables us are able to talk to an already huge audience of enthusiasts and professionals and that today, thanks to the Icon Design Talks, will expand even further. Moreover, the development, with the support of the City of Milan – who along with Mediamond I want to thank – a city district dedicated to innovation and creativity, allows us to take a step further and to extend our reach. It is also a reflection of our approach to publishing, one that includes promoting new initiatives and projects able to make exclusive concepts and content. linked to the most innovative aspects of our city and the great names of design, appealing also for the general public”, Mandelli concluded.

“IDD means creating a network and to facilitate dialogue between some of the biggest brands in technology, finance, food and design in an initiative which sees Milan at the centre of the international stage”, said Davide Mondo, CEO of Mediamond. “In fact, the creation of the district has two meanings: to amplify all of the initiatives that companies want to develop and organise a programme of quality events of which, along with the Mondadori Group, we will be the creators and directors”.

THE NEW IDD

The Porta Nuova project, one of the largest urban and architectural redevelopments in Europe, developed and managed by COIMA, has completely redesigned the Garibaldi, Isola and Varesine areas – a mix of skyscrapers and designer architecture, a business centre with restaurants, green spaces and pedestrian areas – transforming the area into one of the most dynamic and popular areas of Milan. So much so that  a number of international giants of finance and hi-tech have chosen to locate their headquarters right here.

The impetus for change has extended to Porta Volta, in the area between Viale Pasubio and Viale Crispi, along the route of the ancient Spanish Walls, where today stands the steel and glass architecture of the Feltrinelli Foundation. Here, cafes, art galleries, concept stores and artisan’s workshops live alongside start-ups, digital classes, video games and next-generation consoles.

On the occasion of the 2017 Fuorisalone, IDD is launching a partnership with the Porta Nuova Smart Community (PNSC) to promote initiatives related to architecture and design in the area. PNSC is a programme of civic projects, cultural and educational activities on the theme of environmental sustainability, green and public spaces, wellness, architecture, design and film promoted by the Riccardo Catella Foundation, active in the area for more than 10 years.

The area offers a wide range of content, from architecture and art, to food and wine technology: the added value that makes it unique and even more appealing for visitors, is that everyone can choose to pursue a path according to their own tastes and inclinations.

THE PATHS OF THE NEW IDD AREA

Architecture. An exclusive tour around the “New Milan” exploring the ambitious urban regeneration project in the Garibaldi, Isola and Varesine area. In collaboration with CASABELLA at the Casabella lab – a space for exhibitions, conferences and meetings located in Via Marco Polo 13 – IDD organises guided tours for professionals with the award of professional credits. Ad hoc architectural tours open to all interested parties are currently under development.

Art  & Culture. From Via Maroncelli and the block formed by Via Carlo Farini, Via Pasubio, Via Tito Speri and Via Quadrio, the nineteenth-century buildings and charming courtyards, fashion and jewellery workshops and art galleries – unmissable those of the collectors and talent scouts Paola and Rossella Colombari, the former dedicated to contemporary art design and the latter to modernism – are the backdrop for exhibitions and events. It is also the site of the Sino European Innovation Institute, an organisation that focuses on exchange projects between Asia and Europe and whose programme of cultural events is supported by UNESCO (ICCSD office – Creativity International Center for Sustainable Development). Just a few steps away is the Galleria Carla Sozzani, the original core of the 10 Corso Como project and a reference point for art photography in Milan, where Helmut Newton, Elliot Erwitt and Mario Giacomelli, as well as emerging photographers are regularly shown. In the same area, in Piazza Gae Aulenti, there is the new UniCredit Pavilion, designed by Michele De Lucchi. In the programme of events in the area, the cinema will have a major role with the Anteo Spaziocinema, which, for 38 years, has consistently gone beyond the traditional boundaries of cinema. From the Fuoricinema event to the Milan Design Film Festival in October, the Anteo is an historic piece of Milan as well as a cultural location that is turning into a “Palazzo del Cinema”, with 10 screens, new spaces and and a wide ranging offer, including thematic programmes and film classes.

Food & wine. Starred excellence. trend-setting, organic for light lunches and oriental flavours. Eataly, Ratanà, Berton, Alice, Le Vrai, Vin Han Long, la Griglia di Varrone, That’s Vapore. These are just some of the many names of Milan restaurants that will find ample space in the paths and communication to IDD – Innovation Design District consumers. The area will also show fans the secrets of the gourmet experience through show cooking events, tasting and baking courses, children’s workshops: ideas that have already been successfully promoted by Eataly.

Technology. Around the area you can find the offices of some of the most important international groups in the computing and digital sector. From Google, which is based in a 5,000m² building in Via Confalonieri, to LinkedIn on the 19th floor of Tower B of the Porta Garibaldi complex and Samsung, that occupies the Diamantino, in Via Mike Bongiorno. Microsoft, too, recently unveiled the “Microsoft House” building in Viale Pasubio, designed by Herzog & De Meuron which, from tomorrow, will host the Icon Design Talks: meetings, open to the public, with international architects and designers organised by the Mondadori Group magazine  Icon Design magazine.

Under the arcades of Gae Aulenti you can find the latest proposals in electric mobility at the Tesla store and it has been confirmed that by the end of the year Amazon will transfer its operating offices in Via Monte Grappa. The restructuring by GBPA Architects consists of ten floors, plus five underground floors, covering an area of ​​17,500 square metres. Technology and innovation will therefore clearly be issues on which to focus part of the area’s activities. Bearing in mind that, along with the city’s skyline, the area has already also changed the Milanese geography of finance and business. In fact, some of the largest banks in the world have chosen the area for their Italian headquarters. From HSBC to the China Bank of Construction, Unicredit and BNP Paribas, as well as the scheduled arrival in 2018 of the Unipol elliptical tower, designed by the architect Mario Cucinella.

For more information, please go to: innovationdesigndistrict.it

The IDD corporate identity was developed by Studio FM Milano, a design studio founded in 1996 by Barbara Forni, Cristiano Bottino and Sergio Menichelli. The project for the district is based on visual codes and chromatic values form the digital world and interface languages.

“MATERIAL IMMATERIAL” is the name of the much anticipated exhibition event conceived by the monthly magazine INTERNI, which this year reaches the significant milestone of its twentieth edition.

With the patronage of the City of Milan, “MATERIAL IMMATERIAL” will run as part of the FuoriSalone from today until 15 April in the courtyards of the University of Milan, at the Orto Botanico in Brera and, for the first time, in Corso Venezia 11, where INTERNI has expanded the reach of its urban animation.

In addition to protagonists from Italy, the magazine has involved many designers from around the world, from – Japan, China, Brazil, Russia, Denmark, USA, Great Britain and Poland – in collaboration with companies, start-ups and institutions, it an attempt to create a varied mosaic of styles and vision. The designers include: Ron Arad with Illy, Alessandro and Francesco Mendini with Elegant Living, Shop Architects with NBK and Metalsigma, Simone Micheli with Valsir, Italo Rota with MR, Kat Von D and Another Space with Sephora, Michele De Lucchi with Ferragamo Parfums and Moretti Costruzioni, the studio BIG with Artemide, Antonio Citterio and Patricia Viel with Marazzi, Massimo Iosa Ghini with Ceramiche Cerdisa, and many more.

“The theme of our exhibition event, now in its 20th edition, invites visitors to explore the double soul of the design: on the one hand the universe of actual production, which with materials – wood, ceramics, metals, plastics and natural fibres – constitutes the physical essence of design; and, on the other, the immaterial dimension of creation, starting from the thinking of the designer, increasingly supported by digital technologies and upcoming virtual reality, who identifies the areas of research for the near future,” explained Gilda Bojardi, editor of INTERNI. “In creating these experimental and interactive installations, we work with leading companies in the field of innovation and research, with companies representing internationally established brands and small niche producers that support entrepreneurship and creativity,” the magazine’s editor concluded.

Co-producer of the initiative is Audi, the premium brand of the Volkswagen Group, which at the Audi City Lab, in Corso Venezia 11, presents with INTERNI a series of meetings entitled the Future Needs Stories. The spaces of the former Seminario Arcivescovile, the gate to which will be illuminated by an installation created by Ingo Maurer, will host discussions about the relationship between man and artificial intelligence along with the presentation of the  installation Sonic Pendulum by Yuri Suzuki.

Also the music of R101, the official radio of “INTERNI MATERIAL IMMATERIAL”, will enliven the evening of Friday 7 April (from 9 pm) with a exclusive concert by Levante, followed a Vinyl DJ Set curated for by its music designers. The radio station will also have an interactive installation designed by Lorenzo Palmieri that will invite visitors to play the role of a DJ and select and play their own playlists in the Main Courtyard.

The INTERNI system

In April of the INTERNI integrated communication system multiplies: 4 print publications (INTERNI, INTERNI Panorama, the free sheet INTERNI King Size and the FuoriSalone Guide), a big event (“INTERNI MATERIAL IMMATERIAL”) and INTERNI online (website, apps, and social). These tools enable readers and users to be updated in real time on trends, innovations and advances in design and reaffirm the role of INTERNI as a leading information system for the world of design. In fact, the magazine is transformed from a trade into mass market media publication, an authentic guide and handbook for anyone who wants to know about and orient themselves within a unique event like the FuoriSalone.

The numbers of the INTERNI system

With this event, that gives Milan unique and exceptional visibility, INTERNI confirms its absolute leadership in the professional living segment but also in the design communication system. Further evidence can be seen from the data of the entire INTERNI ecosystem: 55,000 copies of INTERNI, 200,000 copies of INTERNI/Panorama, 120,000 copies of INTERNI King Size, 250,000 copies of the FuoriSalone Guide, a total print run of over 620,000 copies, 4,000,000 readers and 1,200 pages.

The strength of the brand is also clearly visible outdoors: in fact, for “MATERIAL IMMATERIAL” an important campaign of street advertising has been planned including banners in 15 locations in central Milan, 1,000 flags for around 500 events, 10 shuttle bus backs, as well as totems, decorated newsstands, floor-graphics, station domination (Rho and Cadorna), window display and/or LED walls (Megastore Mondadori in Piazza del Duomo and the Rizzoli Store in Galleria Vittorio Emanuele).

To find your way around the increasingly rich  landscape of events during the Milan Design Week, we could not forget the FuoriSalone® Guide – also available as a free app for iPad, iPhone and Android operating systems (tablets and smartphones) – which offers a detailed summary of over 400 events and a day by day calendar of events involving the companies, designers and architects participating in the FuoriSalone, Milano and the Zee Guide Milan (in digital form only and included with the app) with a selection of new itineraries and fashionable spaces in the city: from design to shopping, department stores to restaurants and hotels.

Download the press pack here: http://www.internimagazine.it/press/leaflet.pdf

Grazia Russia, the country’s leading and most authoritative glossy fashion weekly, and one of the most important editions of the Grazia International Network, is celebrating its tenth anniversary with a extensive calendar of activities.

Grazia has established itself over ten years as a strong vehicle for the promotion of fashion and lifestyle, as well as Italian excellence, in a country that is among the most dynamic and interesting for Italian companies, thanks to the enormous success of Made in Italy.

Over the coming the year a number of celebratory events have been organised and, in April, an exclusive dinner and a big hipster-chic themed party, combining the glam soul of the magazine, an international benchmark for style and fashion, with the attention it has always given to street style, and during which the 400 guests will receive a gift of a special celebratory fragrance, #Grazia10, created exclusively for Grazia Russia in collaboration with Atelier Cologne.

A special issue of the magazine, edited by Aliona Peneva, will remain on newsstands throughout the month of April in a larger format, with a special 24-page section, 4 different covers with 4 celebrities, and more than 200 pages of photo shoots, articles, interviews and news from the world of fashion and beauty.

The anniversary of Grazia Russia confirms the success of the formula of the Grazia International Network (www.graziainternational.com), the network created by the Mondadori Group for the development of Grazia around the world, by building around the brand a global multi-channel system that, with its publications and sites, reaches an overall community of 17 million readers with a monthly circulation of 10 million copies.

During the 2017 Fuorisalone, the ideal home proposed by CasaFacile, during the celebrations for the twentieth anniversary of the magazine, comes to life in Via Solferino 14 in the heart of the Brera Design District.

This will be the launch of the CasaFacile Design Lab, a space designed by the Mondadori Group brand, in collaboration with designers of Studiopepe, and made up of a living area, a cosy kitchen and two outdoor spaces in perfect CF style.

“For twenty years we have been coming into your homes every month with the magazine’s ideas and suggestions and together (readers and editorial staff) we have reshaped the geography of living. Now we are inviting you to really get into ‘our’ ideal home, nice to see and easy to live in, to meet us in person and create new things together during the workshops … because CasaFacile is always in action!” announced Giusi Silighini, editor of CasaFacile.

The CasaFacile Design Lab will host all the magazine’s activities and will be open from Tuesday 4 to Saturday 8 April, from 10 am until 9 pm, and on Sunday 9 April ​​until at 5 pm. Trends and styles to enjoy the home of your dreams, labs and workshops organised by Scavolini and Whirlpool, with MT masking tape, with Fujifilm Instax and Sistem Air, just some of the proposals that will animate the events at the CasaFacile Design Lab. There will also opportunities to meet and share the passion that unites both the editorial team and readers. On Friday 7 April  from 10 am to 11:30 am, there will be a community breakfast, a special breakfast with the editor Giusi Silighini (for information on how to participate go to www.casafacile.it).

Every day, from 6 to 9 pm, the evenings at the CasaFacile Design Lab will continue with a number of initiatives organised by GialloZafferano. The first will be on Tuesday 14 April 4 at 6 pm with the chef Andrea Berton who will be interviewed by the editor of the magazine Laura Maragliano. Every evening there will also be show cooking events with food bloggers offering both classic and international recipes. On Saturday 8 April 8 at 7 pm, there will be a performance by the barlady Carmen Clemente.

The CasaFacile Design Lab has also been chosen as the location for the presentation of the first gift box set dedicated to the house created by CasaFacile with Mondadori Store. By buying  Facciamo casa, la professionalità al tuo servizio, you will be able to choose between the architectural service at home, a shopping assistant or a mini course in interior design.

CasaFacile is now much more than a magazine. After seven active years in the web, the title now has a team of 24 creative bloggers who share the style and participate actively in the magazine’s events and initiatives, but mainly cultivate a dynamic and passionate community which includes 257,000 fans on Facebook and 82,200 followers on Instagram, who meet every day online to exchange tips, little discoveries and big projects.

CasaFacile has also confirmed its role as a strategic brand for advertisers, not just in the furniture sector: in fact, after closing 2016 with an increase of +6% in advertising revenues, the positive trend continues and has led CasaFacile leads to a +19% increase in terms of value in the first four months of 2017, an increase that reaches +40% if we include the additional revenues generated by the event.

A complete programme of the Design Lab CasaFacile is available at www.casafacile.it, on the magazine’s Facebook page and the Brera Design District circuit.

The co-producers of the initiative are Scavolini and Whirpool. Sponsors: Agridè, Arquati, Barilla, Cavit, Ortoromi, Fuji Instax, MT Masking Tape, Nardi, O bag, Saba, Sistem Air, Gruppo Gabel with the Vallesusa brand, Caffè Vergnano, Wilson & Morris. Partner: R101.