Grazia, the Mondadori Group magazine edited by Silvia Grilli, and interpreter of Italian fashion and style around the world, is expanding its editorial system with the launch on newsstands, on Thursday 23 March, of  Grazia Beauty, an upscale special that interprets the trends in beauty.

Grazia Beauty offers its readers high quality content to keep them up to date, to provide inspiration and customise their look in the form of a beauty book to use and keep for six months, created by the editorial staff of the weekly, with the same characteristics used to produce Grazia itself: style, class and elegance.

“Our readers look to us for a vision on beauty trends and insights about innovations in skin care,” said Silvia Grilli. “This new twice-yearly supplement to Grazia responds to such needs with outstanding visual content so that reading it is also a memorable sensory pleasure,” Grilli added.

This first issue of Grazia Beauty is focused on the theme the ’80s, in terms of image and look: from full mono-colour eye shadow to red highlights, and from a review of the perfumes that were the protagonists of those years, to thick and wavy hairstyles as well as self-tanners and aerobic exercises for a sculpted physique.

The star of the features is the actress Sveva Alviti who embodies and encapsulates the idea of ​​women and contemporary beauty: confident, beautiful, elegant, international.

The graphic design of Grazia Beauty combines the approach linked to the news aspect of the magazine with the enhancement of the visual content. The photos are highlighted and treated with the maximum respect by the great photographer Florian Sommet.

Grazia is the leader in the beauty segment, with a 31% volume market share and an increase of 4% in terms of pages compared with 2015.

“Beauty is one of the sectors that most appreciates print media for its capacity to position clients and its ability to engage readers with images and narrative texts,” said Davide Mondo, chief executive of Mediamond. “Moreover, the possibility of being a qualified sampling vehicle for a profiled audience is often a key element for the entire sector,” Mondo continued. “From our Mediamond observatory, thanks also to the leadership achieved on digital by the Mondadori Group – which in this area is now Italy’s leading publisher – we are seeing a remarkable growth in web investments. The most requested and appreciated area by beauty clients is linked to special events and projects, relatively new strands for this industry. To give just one figure, in 2016, with Grazia alone we created as many as 60 projects for companies in the beauty sector,” Mondo concluded.

The new word on the subject of beauty is “mix”: that is, mixing formulas and textures to customise your beauty routine. With the special feature Make your mix readers can use the advice offered for the best personalised results based on the characteristics of their skin type. From Back of vitamin C to the Guru of fitness on the web, Grazia Beauty is also related to current events and 360° fitness. And, thanks to the Coolest gyms, also be up to date on these temples of fitness.

Grazia Beauty will be on newsstands on Thursday 23 March banded with Grazia at the price of €1.50.
The initiative will be supported by a range of different activities: point of sale posters, targeted distribution at hotels, airports and shopping malls and communication on Grazia’s social networks.

From Italy’s number one cooking web site comes a new magazine Giallo Zafferano. The Mondadori Group’s new monthly, on newsstands from Saturday 18 March, can already boast of two firsts: it has the same name as a brand leader in the digital world and is the first cooking magazine, in Italy and in Europe, to have been born from a web site.

Giallo Zafferano offers readers the opportunity of enjoying an experience that begins on the site and is completed with the magazine, with a distinctive offer compared to others on the market, thanks to continuous interaction between the web, social networks and the magazine, giving the brand an increasingly wide total audience.

The starting point is the 6.8 million unique users per month (source: Audiweb view total digital audience, December 2016) and a strong presence on social networks, where Giallo Zafferano already has a total of  4.6 million fans on Facebook.

The magazine, edited by Laura Maragliano, is an ideal bridge to “bring the kitchen into the hands of the reader” and enjoy an even richer experience. “This is the first time a cooking title has been born from a site: Giallo Zafferano is the result of two worlds and two experiences that meet and merge. Our team is made up of long-established professionals working alongside experts under 30, to share ideas and skills. We have begun to build a magazine with a unique, positive and interactive character. And we are confident that readers will welcome it with the same enthusiasm we have brought to this new project,” said the editor Laura Maragliano.

Giallo Zafferano has five distinctive features:

• 100 new recipes every month, created and tested by the editorial staff;
• a innovative square format and a layout that plays with white space and with all the dishes photographed from above;
• the creation of a community that includes the three much-loved faces of the Giallo Zafferano web site, as well as the magazine’s bloggers and journalists: in each issue three teams will face a new culinary challenge;
• the augmented reality app “Gruppo Mondadori AR+”, available for iOS and Android, to access filmed recipes, videos and extra content, and to interact with other users who are looking through the magazine;
• interaction with readers, who can vote on the site or using the app for their favourite dish from the monthly challenge and take part in the final contest by proposing a recipe that the editorial team will select for publication in the next issue, in a continuous online and offline dialogue.

The first issue of the magazine will be available on newsstands and at all the major retail chains both as a stand-alone product, at the special introductory price of €1, or in combination with the leading Italian weeklies, Donna Moderna, Chi, Tv Sorrisi e Canzoni, Grazia, Tustyle, Starbene and Confidenze (at €0.50, plus the price of the weekly), with a total print run of 1 million copies.

Giallo Zafferano makes its debut on newsstands with good numbers, also from the point of view of advertising sales with a total of 47 pages and out of the total 136 pages of the first issue.

The launch of this new magazine enhances the food system of the Mondadori Group, an offer able to cover, with its online and offline brand, all segments of the food sector: from historical publications such as Sale & Pepe, which this year celebrates its 30^th anniversary, to Cucina Moderna, the current market leader with sales of 249,000 copies (source: Ads December 2016), which celebrates its 20^th anniversary, as well as Cucina no problem, launched 15 years ago, and the more recent Guida Cucina and the newcomers CookAround and Giallo Zafferano and the Sale & Cucina School.

A brand portfolio which, with 96 issues per year, already has a circulation market share of over 60%, and a total overall audience of more than 9 million contacts, of which 7.4 million unique users per month and around 2 million readers per month (source: Audiweb view total digital audience, December 2016 + Audipress 2016 /III).

THE CONTENT OF THE MAGAZINE GIALLO ZAFFERANO

The magazine opens with the presentation of what’s new inside, a calendar of significant dates during the month, the products of the season and an extensive feature on a popular ingredient, easily found in our kitchens, with 30 new recipes quick and easy to prepare recipes, one for each day of the month.

The centre of the magazine gives space to the three teams, each headed by a well-known face from the web site – Manuel, for fast ethnic cuisine; Giovanni, for traditional cooking; Aurora, for vegetarian food – while bloggers and staff journalists each month will propose a new dish, with video-recipes available using the augmented reality app, a menu and 8 themed dishes. The three team leaders will also compete in a culinary challenge that will change every month and that readers can vote for on both the website or app.

Supporting each section readers will find fact sheets on food, both fresh and packaged, practical advice on the what and how to buy and at the centre of the magazine a poster to remove and keep.

The final pages are given over to the cooking school: sweet and savoury specialties meticulously explained with step by step, in pure Giallo Zafferano style, with technical information on cuts of meat and fish, advice on etiquette and do-it-yourself, a list of wines and a focus on kitchen items, from utensils to the latest electrical appliances.

For the launch of Giallo Zafferano a communication campaign has been planned on print media, the web and large-scale retail outlets, with creativity managed by Hi! Communication.

To mark the publication of the first issue, Giallo Zafferano will also be the protagonist of a series of meetings during the Milan Design Week, with show cooking and themed evenings that will take place in the exclusive location of the Casa Facile Design Lab in Via Solferino 14, in Milan, form 4 to 9 April from 7 to 9 pm.

The fourth edition of Panorama d’Italia, the live & media experience of Panorama, kicks off on 5 April to talk about Italy directly from its streets with initiatives and events open to everyone. After the record-breaking 2016 edition, the Mondadori Group newsmagazine, edited by Giorgio Mule, returns to celebrate the protagonists of the best of Italy in the business world, the economy, culture, science and food and wine, in 10 new stages taking in 13 Italian cities between April and November, with a successful award-winning format and many new features.

An authentic consecration of a now tried and tested formula of talk shows, debates with the protagonists of national politics, conferences, shows: in three years some 13 million people were reached by the tour and the public who intervened directly at the various appointments in the 30 cities amounted to some 320,000 thousand, with 1,123 guests and speakers (including 17 ministers, 15 Regional Presidents and 26 mayors), 1,210 media mobilised for 636 events, all open to the public, 511 entrepreneurs involved round table discussions with the participation of over 1,800 companies (including 500 innovative start-ups) and, finally, 37 universities and a total of 121 sponsors.

“Like all creatures, in this case editorial, also Panorama d’Italia has its own development path,” said the editor of Panorama Giorgio Mule. “After making the week dedicated to Milan permanent, this year, in addition to the 10 Italian stages, we decided to take a leap: to America. So, it is with considerable pride that we are launching This is Italy – Parts Unknown, a twin of the Panorama d’Italia that will be in New York in the autumn. We did this following in the path laid out by the President of the Italy, Sergio Mattarella. In fact, in October 2016, the President encouraged Panorama d’Italia to “enhance the excellence in which Italy is rich, and to expand knowledge and confidence in the future.” And  that is what we will do in this, even richer, edition of Panorama d’Italia and that’s what we’ll do in New York with This is Italy – Parts Unknown,” Mulè concluded.

The stages of the tour and the American “expedition”

In 10 stages from April to November, Panorama will cross Italy from north to south, involving local excellence and prestigious guests, moderated by the magazines leading journalists and others. For four days each city will host a full calendar of events in the most representative places in close contact with the protagonists.

We get started in Turin (from 5-8 April) and then make a stop in Bologna (19-22 April), Pavia (17-20 May), Spoleto, Norcia and Montefalco (7-10 June), Bari (28 June-1July), Trieste and Udine (6-9 September), Olbia (27-30 September), a special stop in Milan (15-21 October) and, finally, Caserta (8-11 November) and Dubrovnik (22-25 November).

This year these dates will be supplemented by This is Italy – Parts Unknown, a special stage in New York, from 31 October to 2 November: three days of events with a programme entirely dedicated to the discovery and celebration of our country through food and wine, business, fashion, design, art and culture. A showcase of excellence, thanks to the collaboration of Italian Business and Investment Initiatives and the support of the prestigious US Council on Foreign Relations, that includes four workshops dedicated to companies that have been able to put down roots in the United States, the excellence of Italian food and manufacturing, the best practices of Italian institutions and the capacity of cities to modernise. During a gala dinner at the Harvard Club, Italian & American Leadership awards will be presented. Among the Italians to be awarded will be the tenor Vittorio Grigolo, the football player Andrea Pirlo and the chef Vito Mollica.

What’s new in 2017

There will be a number of new features in the 2017 edition, which confirms the most popular of appointments recent years and will expand the range of initiatives with new partners and new projects.

A city in the mirror: Inthera, a company of the Mondadori Group, will conduct research dedicated to the territory of each stage to find out people’s views on work, their faith in and expectations for the future, their sense of belonging, social values, and their level of satisfaction with available services. The research will also examine issues related to consumption and buying propensity.

Focus meetings: after the extraordinary reception of last year, Focus will double its presence in the Panorama d’Italia programme, with four the events organised in every stage by Italy’s most widely read magazine, with 5 million readers, and edited by Jacopo Loredan. The novelty of 2017 is “Health on a plate. Discovering the truth and misconceptions about food”, a new format dedicated to nutrition and health, that will take the form of a Q & A with researchers and industry experts. Also making its debut this year is “Discover the past, understand the present”, which with Focus Storia will look at current events through episodes and events which have their origin in the local history of our country.

Also confirmed is the appointment with astronomy, which last year saw the astronaut Umberto Guidoni “Walking in space” with scientists and astronauts from the Italian Space Agency (ASI-Agenzia Spaziale Italiana) and the European Space Agency (ESA). Another repeat feature is the meeting dedicated to the environment with “Pollution and climate change: a changing earth”, in collaboration with the Department of Earth Sciences and Environmental Technology of the CNR, the Italian Air Force and Greenpeace Italy. During the event secondary school students will be the protagonists of a training workshop organised by Focus journalists.

Startups and innovation: the title is “Eureka: an idea becomes a business”, and it is a Panorama d’Italia competition that rewards business ideas and the most innovative projects aimed at the collective well-being of local communities. A panel of industry experts will award the idea and the most innovative start-up with a week of intensive training in New York as part of the “One Week Accelerator Program NY organised by the Italian Business & Investment Initiative.” An extraordinary showcase for business opportunities across the Atlantic for makers and startuppers from the nine regions involved in the tour and operating in the sectors of mobility; green economy; environmental health; youth and schools/work; tourism; wellness and lifestyle; integration and multicultural initiatives; an cyber ​security.

Projects for schools: students from the schools in the territories involved in the tour will have an increasingly active role in the 2017 edition of Panorama d’Italia. The new feature this year is called “Treasures of Italy: the city speaks”, a contest with which Panorama will rewards a high school with an entire computer room provided by Lenovo. To participate, students will create a photographic and/or journalistic reportage, a promotional video, an artistic artefact, a painting, a poem or a short story on the theme of beauty linked to the territory visited by Panorama d’Italia. In addition, Panorama has donated more than 7,000 books to colleges in previous years thanks to the “100 books for a school” initiative, enriching the libraries of the schools that have won the competition, which returns this year. This also includes “The beauty of Milan”, the initiative that in 2016 gave Milanese high schools the opportunity to make a special edition of the school newspaper, and then awarded 10 students with an internship at Mondadori, part of a combined school and work programme. This year, as well as books for the school library, participants can also win computers and other technological tools for their school.

Naturally, there is the Milan stage of the tour, which, after the extraordinary success of 2016 – with 22,000 participants and 54 events over 7 days – this year will be held from 15 to 21 October. Among the guests will be Benji & Fede, the pop duo favourite of the very young, and stars of a unique event in favour of the charity Lega del Filo d’Oro.

Cooking classes: in addition to the usual space given to culinary excellence with show cooking events featuring best chefs and meetings with personalities from the world of food, this year the taste experience is enriched with cooking classes in collaboration with Eataly: group lessons experts and focused on recipes, to be tried out in the company of friends and family, and special moments even for children.

On the occasion of the triple stage in Umbria, there will be a big concert in Spoleto to celebrate the territory in a special evening of music and solidarity and with the special participation of Serena Autieri. The popular musicians Giovanni Allevi and Niccolò Agliardi have already signed up for the show.

Meanwhile, a Panorama d’Italia info point will be a fixed feature in 10 cities throughout the duration of this stage, and in other areas there will be an alternating series of institutional and entertainment events. As always, the protagonists are artists, musicians, writers and celebrities, with exclusive interviews, presentations, showcases and previews.

An appointment reserved for the cinema, and curated by Piera Detassis, editor of Ciak and president of the Fondazione Cinema per Roma, will be especially dedicated to actors and directors.

Among the inevitable appointments with art, we will once again feature Vittorio Sgarbi, an exceptional guide to the artistic heritage of the area. Meanwhile, The Secret City, guided tours of palaces and other places of art generally closed to the public, will bring to light the hidden treasures of each city. An opportunity to rediscover the beauty of the area is also the purpose of the bike tour organised by EICMA, which with a special appearance by Roberto Giacobbo who will guide participants around a series of monuments and architectural treasures. Among the recurring guests there will also be the editor of Chi Alfonso Signorini who will conduct exclusive special talk shows with the most popular show business personalities of the moment.

Panorama will also renew its commitment to training and work: once again this year Panorama d’Italia will provide opportunities for young high school graduates, university undergraduates and graduates to participate in panel discussions and individual orientation sessions, in collaboration with the HRCommunity Academy Italia, with the HR managers of leading companies in the area.

Also our charity partnership with the Lega del Filo d’Oro will remain central with a contribution to the construction of the new Osimo Centre, an entirely new home for the deaf and blind and multi-disabled. Fundraising efforts are brought to life thanks to our collaboration with Cruciani, which has created a new limited edition bracelet especially for the occasion, to be sold exclusively at the events of the stages of the tour and on the Lega del Filo d’Oro web site. All proceeds from the sale of the bracelet will go to the charity association.

Panorama d’Italia online

The main events will be visible live on Panoramaditalia.it, on the Panorama.tv channel and on Facebook. Over the past few years we have broadcast more than 540 hours of live streaming of events, as well as live updates, photos and videos from the stages in progress. The site dedicated to the tour will this year provide an area for recording the events, which will offer a free three-month subscription to the digital edition of Panorama.

You can share all your impressions and experiences from the events of Panorama d’Italia on all of the leading social networks using the hashtag #panoramaditalia. The Twitter account @panoramaditalia will comment in real time on all the most important moments involving the protagonists of the events. Users of the social community are currently are 350,000, with 5,665,000 total views on Facebook alone.

Partners

Panorama d’Italia  is fortunate to be able to count on the support of high-level partners, who share the same commitment to the promotion of Italian excellence around the country and the world. They include: Ab medica, Autostrade per l’Italia, Cobat, Eataly, EICMA, Enel, Grimaldi Lines, IBM, Intesa San Paolo, Lenovo, Lottomatica, Università Telematica Pegaso, Poste Italiane, Sicily by Car, Teva. The charity partnership with the Lega del Filo d’Oro will accompany all tour dates. In addition, stage by stage, there will also be active media partnerships with leading local newspapers, and TV and radio stations.

Panorama d’Italia  is produced in collaboration with Triumph Group International for executive production and logistics; the registration platform is managed by The Rocks, while the digital strategy is developed and run by FPS Media.

Grazia Australia is expanding its publishing system with the launch of two print editions in 2017.

The name given to the new special publication, The Next Generation Issue, has two main aims: to reach out to a new audience, but also to act as a social agenda on the issues that matter most to readers.

The Next Generation Issue is the result of the success of the digital platform (https://grazia.com.au/) with which, since last year, Grazia has been present on the Australian market and established itself as one of the most dynamic fashion and lifestyle brands.

Of particular note is the distribution model which revolutionises the approach and contact points with the public using a new concept printed product.

With a print run of 110,000 copies, Grazia Australia will be Australia’s first luxury magazine to experiment with an innovative distribution method: not only using the usual channels, i.e. newsstands and retail outlets, but also directly through selected retailers who will make the magazine available at key locations for the world of fashion, capturing the interest of a selected and dynamic group of readers.

The Next Generation Issue has two different covers and aims to celebrate, in an unconventional manner, the many different channels of the fashion industry, the influence of social media – especially among millennials – and the combination of elegance and easy chic style that characterises Grazia all over the world.

With this initiative the Grazia brand once again confirms its role as an international point of reference for fashion and style.

Grazia International Network (www.graziainternational.com), the network created by the Mondadori Group to develop Grazia around the world, has built a global multi-channel system around the brand that, with its various publications and web sites, reaches an overall community of 17 million readers and a monthly circulation of 10 million copies.

Chi, Italy’s most widely read people magazine, and since the beginning a witness to celebrity weddings, launches an extraordinary new initiative: Chi Matrimoni.

From today happy couples everywhere can feel like real stars, thanks to a new service from Chi, that allows them to experience and talk about their wedding in an unforgettable way.

A wedding specialist and an international-level photographer will cover the couple right through the big day and produce a special personalised edition of Chi entirely dedicated to their wedding. A real magazine, printed as a limited edition and delivered to your home. An extraordinary record to keep and give as a gift to friends and relatives.

The photography will be handled by the agency of Massimo Sestini, an established photo-reporter and the author of some of Chi’s greatest scoops, a contributor to many Italian and international newspapers and magazines and the winner of a World Press Photo award in 2015.

In addition, it will also be possible to offer wedding guests a Chi gift package, including a subscription to the magazine, to keep up with the lives of VIPs and be sure not to miss a single copy of the popular magazine.

To mark the launch of Chi Matrimoni, a bride and groom will have the chance to become testimonials of this innovative service and be the first to experience the emotion of getting married with Chi.

For full details of the initiative, please go to chimatrimoni.it

The launch of the initiative will be supported by an advertising campaign in the press and online, conceived and developed by Graffiti.

“Chi Matrimoni” is also a format offered by Mediamond for other special initiatives that may be realised in collaboration with companies and brands that want to communicate in an original way their closeness to their audience.

The names of a hundred talents that have left a special mark in the design world and reflected its various facets: a new project of the new issue of Icon Design, which presents a special edition called Icon Design 100, out Friday 3 March.

The Mondadori Group’s upscale design and decor, edited by Michele Lupi, presents the protagonists of the design world, including established figures and surprising choices, with a selection of essential contemporary work, from architecture to visual communication, with great masters, influencers and young turks to follow in 2017.

It is an ambitious task, which Icon Design intends repeat every year, involving the identification of those who – and how – are generating ideas of value in the world of design and beyond.

The new project for the international mapping and selection of Icon Design 100 was overseen by seven jurors who are themselves leading figures in different areas of the design world: Alexandra Midal (lecturer at HEAD in Geneva and the Federal Polytechnic in Lausanne), Jan Boelen (artistic director of Z33 House for Contemporary Art in Hasselt and the Atelier LUMA in Arles, and head of the Master Department of Social Design at the Design Academy in Eindhoven), Domitilla Dardi (curator for the design of MAXXI Architecture in Rome and since 2007 lecturer at IED Rome), Greg Lynn (winner of the Golden Lion at the Venice Architecture Biennale and Chief Creative Officer of Piaggio Fast Forward), Michael Rock (Associate Professor of Design at the Harvard University Graduate School of Design), Penny Martin (the award-winning editor of the women’s magazine The Gentlewoman).

The seventh juror is the editor of Icon Design, Michele Lupi, who explains the genesis of the project: “It took seven months of continuous work to build an authoritative international jury. The result is an extremely varied – and in some senses unexpected – “database”, which will certainly be appreciated by both curious readers and well-prepared professionals. In fact, we achieved our objective of drawing a map of the territory, i.e. of design, within a clearly defined temporal scope (the 2016/17 season), to produce a detailed picture of the contemporary scene.”

The seven critics and designers were invited to express their views on ten categories: Architecture, Art, Furniture, Interior Design, Visual Communication, Food, Mobility, High Tech & Innovation, Fashion and Thinking. Ten categories and free reflection: not so much a ranking, as an invitation to look with curiosity at the different universes of contemporary design given that on the pages of Icon Design 100 a big name in contemporary art such as Philippe Parreno can fall into the same category as the young Helen Marten.

Seven is also the number of the graphic design and art direction studios that asked to create the cover for Icon Design 100, which will be distributed on newsstands in seven different versions, with a distribution logic in 2017 that will feature an extra issue.

The seven jurors, in addition to the seven art directors, as well as all of the other 100 nominated in the list, are now the first “members” of the Icon Design Club, which officially takes shape with the project.

The Icon Design 100 special opens the way for the brand’s commitment for the upcoming Milan Design Week (Salone del Mobile), during which, from 5 to 9 April a series of events open to the public will take place featuring the best of world design and architecture.

Also the figures the magazine’s advertising revenues, managed by Mediamond, are very positive, with an increase for this issue of Icon Design of 27.5% compared with last year.

Tv Sorrisi e Canzoni, the Mondadori Group brand that is a reference point in the world of entertainment, continues its positive performance thanks to a unique offer and initiatives that accompany readers and users every day.

On newsstands, where the magazine is the leading weekly with a readership of 2.6 million (source: Audipress 2016/III) and a circulation of 531,999 copies (source: Ads, December 2016), sales of the three issues dedicated to the Sanermo Festival – with the much anticipated covers featuring the singers, presenters and winners – were up by +15% compared with January. Also the official compilation “Sanremo 2017”, on newsstands with Sorrisi, saw a rise of more than 20% in sales compared with last year.

And there are excellent results for Sorrisi online, too. Having more than doubled the number of unique users compared with last year, reaching, in the Sanremo Festival period from 1 to 15 February, more than 2.5 million unique browsers (source: censuaria), two weeks after the Festival the title continues to see its numbers growing. Thanks to a quality editorial offer, combined with an increasingly effective user experience following the optimisation of the mobile format AMP (Accelerated Mobile Pages), the site has recorded a constantly growing trend that has seen visits to Sorrisi.com rise by +40% (source: censuaria).

In particular, Sunday 12 February saw a record number of over 550,000 unique browsers per day, with more than 1 million page views (source: censuaria). The special dedicated to the Festival on the site brought together a range of content,  such as the video-diaries of the singers, interviews, photos, live video, news and curiosities from behind the scenes. Among the most popular were the features on the looks of guests, presenters and singers, as well as the lyrics to the songs, especially Occidentali’s karma by the winner Francesco Gabbani. The video-tutorial of the champion’s dance at Sanremo, produced together with the editorial staff of Sorrisi, became an authentic viral phenomenon, generating over 300,000 views on the site and on social media.

Between 70% and 95% of impulse purchases made by Italians are emotional and irrational: this is one of the main conclusions reached by the survey “Italiani 2016”, which will be presented today in Milan by Inthera, the content and data marketing company created by the Mondadori Group by bringing together extensive expertise in market research with direct and digital marketing.

“Our mission is to enable companies to build stable relationships with their audiences,” said Righel Anglois, chief executive of Inthera. “We are operating in an era in constant evolution, where the channels and the way people communicate are putting a strain on companies’ business performance. Our approach starts from an analysis of consumer perceptions and behaviour, an ability to profile targets and the production of authoritative content to develop and construct targeted surveys and communication projects for companies in the sectors in which Mondadori Group brands operate.”

The “Italiani 2016” survey, created in collaboration with Emotional Marketing, goes beyond traditional socio-demographic metrics by integrating them with a recognition of the target’s emotional sphere.

The survey, which will be presented to the market today during an event organised at Philip Morris International’s IQOS™ Embassy in Milan in the presence of Carlo Mandelli, the general manager of Mondadori Magazines Italy, demonstrates how emotions inspire Italian consumers and how the tastes and interests of consumers are of vital significance for those in charge of directing companies’ marketing policies.

Also present to discuss the topic will be Matteo Lunelli, the chairman of Cantine Ferrari, advertising creative director  Lorenzo Marini and Michelangelo Tagliaferri, the founder of the Accademia della Comunicazione in Milan, who, during a roundtable discussion moderated by the editor of Panorama, Giorgio Mule, will share their experiences and testimony with the audience.

Once again this year Tv Sorrisi e Canzoni confirms its role as the point of reference for all fans of the Festival della Canzone italiana with a unique offer of exclusive content and initiatives to accompany the magazine’s readers during the most eagerly anticipated musical and television event of the year.

After having celebrated with the artists the beginning of the latest edition of the Sanremo Festival competition at the exclusive party “Stasera tutti a casa” – held at the Casa Sanremo with Radio 105 and Radio Monte Carlo – Sorrisi will be live from the Ariston Theatre until 11 February with a video station, to cover all of the excitement of the Festival from a privileged outlook.

There will be a daily appointment with the protagonists on Sorrisi.com as well as on the social networks Facebook, Twitter and Instagram, with live video, interviews, photos, news and the scenes curiosities. This year it will be the competing champions Gigi D’Alessio and Clementino who will present exclusively for Sorrisi their video-diaries, online every day along with daily snapshots from Oblivion and Michele Bravi.

Also the pages of Tv Sorrisi e Canzoni will highlight features and special content in the three issues dedicated to the Festival in the weeks before, during and after the competition, with all of the words to the songs and three exciting covers featuring the singers, the presenters and the winner.

Sorrisi will also bring to newsstands the Festival’s official compilation: a double CD with 40 tracks with unreleased songs by the big names, all of the new songs, as well as the best covers by the champions from the evening of Thursday 9 February and the bonus track Tutta la vita questa vita by La Rua. “Sanremo 2017” will be on newsstands on 10 February with TV Sorrisi e Canzoni at a cost of €14.90, excluding the price of the magazine.

Finally, Tv Sorrisi e Canzoni has given 10 luck readers the opportunity to experience the Festival live with the “Vinci Sanremo” competition. As well as renewing its close association with the city of Sanremo which, like every year, will host the traditional posters and life-sized cut-outs of the presenters and artists in competition, along the main streets of the city, photographed exclusively by Sorrisi, and an authentic symbol of the festival week.

Starbene, to coincide with the title’s 40^th anniversary, the Mondadori Group brand, that is a point of reference in the health and wellbeing segment, a new look has been given to its media system with increased attention to diet, health and fitness.

Thanks to an even more positive approach, the new Starbene will offer even easier to use solutions, making it – thanks to both the print and digital content – “personal wellbeing coach”, an authoritative and accessible consultant to guide the readers towards a healthier day-to-day life.

«The authoritativeness comes from the professionalism of the journalistic staff, the network of over 100 experts and 40 years of experience, making Starbene a safe haven in a time of disinformation and post-truth. An authentic point of reference to help you make the right choices, concerning health and wellbeing», declared Annalisa Monfreda, the magazine’e editor.

WHAT’S NEW IN THE STARBENE SYSTEM

With a view to further expanding the multichannel nature of its system – which comprises the magazine, web, TV, radio, events and social media – Starbene has launched a number of new features offering new services to an increasingly broad total audience, which already accounts for over 3.6 million total contacts per month (source: Audiweb November 2016 + Audipress 2016/II print and/or replicas).

The magazine will change in a number of ways, starting from the way in which content is presented. The issue on newsstands from tomorrow, Tuesday 17 January, will include articulated dossiers with background information and a focus on  news, diet, health, fitness, beauty and psychology, with the reliability and guaranteed competence of a range of experts that have long been a hallmark of the brand.

Moreover, for the first time, the brand is also launching the Starbene Podcast, short audio clips, produced by the staff in collaboration with MyVoxes, that can be accessed on smartphones, tablets and PCs from the web site Starbene.it: with news, every day, about diet, health and wellbeing. While, every Tuesday, there will be a closer look at one of the articles in the magazine with the voices of experts on issues of greater interest to the Starbene community.

Every morning Starbene users will receive a daily newsletter con with brief news items, updates and links to the podcast.

Finally, also the collaboration with Radio Monte Carlo continues on Mondays to Fridays, at 12.15, as part of the section RMC DOC providing daily health tips and suggestion from the experts of Starbene.

The system is also active with a series of events around the country. For example, Starbene is the media partner of “Winter Village”, the first of its kind organised in Milano, from 18 to 22 January in the area around Via Pagano. The magazine is present every day with a showcooking demo, during which the chefs, assisted by the title’s nutritionists, put together a menu that combines taste with wellbeing. There is also a desk where visitors can seek personalised advice, offered for free, about diet and nutrition, food allergies and healthy eating in general.

The first issue of the new Starbene will be on newsstands from 17 January with a cut price of €1. The launch is supported by a media campaign developed by Hi! Comunicazione in the press, on TV, radio, the web and at large-scale retail outlets.

Starbene is part of the Mediamond health hub, a multi-brand and multi-channel network that reaches some 6.7 million contacts every month (total audience print + digital, source: Audiweb November 2016 + Audipress 2016/II print and/or replicas).