Milan is the stage of stages for Milano “Panorama d’Italia”, the tour that the newsmagazine Panorama has made over the last three years around the country taking in information, culture, food, wine and entertainment. From Sunday 16 until Saturday 22 October Lombardy’s capital will host a special stage of the tour with a calendar of 54 events open to everyone.

“Milan is undergoing a phase of great change,” writes the Mayor of Milan, Giuseppe Sala, in an article in the magazine welcoming the arrival of the tour to the city.  “Thanks also to the extraordinary experience of the Expo, Milan has become a model. The city is also a point of reference around the world for fashion, art, design, food, voluntary service, care for the environment: a desirable tourist destination, an example of the efficiency and quality  that this country is capable of. The events organised by the “Panorama d’Italia” initiative will reflect the spirit of this Milan, as well as the originality and enterprise of its citizens.”

The editor of Panorama, Giorgio Mulè, explained the sense of this stage: “During this week we will talk to the people of Milan of all ages and we will offer opportunities to meet and exchange ideas, attempting to enrich the prospects and culture of everyone: work, food and wine, theatre, cinema and music with testimonials worthy of this great city and its international vocation.”
With lots of guests and over 30 different locations, the Milan stage of the Panorama d’Italia tour, now in its third year, after visiting 27 towns and cities and engaging thousands of people with the best of the country, arrives in the Italian city with the most international outlook.

Politics and institutions

The greetings of President Mattarella, the presence of government ministers Giannini, Galletti and Calenda; the Governor of Lombardy Roberto Maroni with the councillor of economic development Mauro Parolini and other members of the council, the Mayor Giuseppe Sala, deputy-minister Enrico Zanetti: are just some of the guests form the world of politics and institutions participating in the meetings organised by Panorama d’Italia. An opportunity to meet and exchange ideas face to face on issues of direct relevance to national development: from education to economic growth, social as well as and labour policies. Conferences, exclusive interviews and talk shows: and on each occasion a direct relationship with the public will be fundamental as participants interact with the speakers and follow the debates live.

Training, business and jobs

Central to the whole event  will be a discussion on “The schools of the future”, on Thursday 20 October at the headquarters of the Mondadori Group in Segrate: the meeting with high school students involved in the competition “Il bello di Milano” will begin with an introduction by the President of the Republic, Sergio Mattarella, in the presence of education minster Stefania Giannini. During the week of Panorama d’Italia, young job seekers will have the chance to meet HR specialists from some of Italy’s leading companies and will be able to follow debates between some of the prime examples of business excellence  in the city.

Culture and entertainment

A parade of stars, from the worlds of music, cinema and literature will be a feature of the Panorama d’Italia marathon in Milan, with open interviews, showcases, concerts, readings and exclusive presentations. Some of the names include: Alessandra Amoroso, Nek, Emis Killa, Fabio Rovazzi, Niccolò Agliardi, Benji and Fede, Alfonso Signorini, Dan Peterson, Geronimo Stilton, Antonio Casanova, Sofia Viscardi, and many more; as well as the presentation, in collaboration with the Festival del Cinema di Roma, of the film, “Florence” starring Meryl Streep and Hugh Grant. There will also be space for DJ sets and fashion events, thanks to the collaboration of the magazine Icon.

Panorama d’Italia will also offer an opportunity to meet prestigious authors and discover the city’s artistic delights with exceptional guides. Starting on Sunday 16 October with Ken Follett, an author who in Italy has sold over 14 million copies of his novels. The Welsh writer has chosen Milan to meet his Italian readers and talk about his future plans. Interviewed by Panorama editor Giorgio Mulè, the author will talk about his books, but also about his private life, politics and current affairs.

Also during the week will be events featuring Valerio Massimo Manfredi, Vittorio Sgarbi, Maurizio De Giovanni, Stefano Zecchi, Davide Rampello, Massimiliano Locatelli, Roberto Giacobbo and many more. The Milan stage of the tour will also give space to meetings with Focus, among the most appreciated new features of Panorama d’Italia 2016: the astronaut Umberto Guidoni, the editor of Focus Jacopo Loredan and many other guests from the world of science will accompany participants “around space” with meetings and ad hoc events, including live coverage of the arrival of the space probe Exomars on Mars.

Haute cuisine

In an anthology of excellence, it is impossible not to involve the stars of Italian cooking, one of the jewels in the crown of Made in Italy food and wine around the world. So space will be given to star chefs such as Andrea Berton, Giovanni Bon, Bobo and Chicco Cerea, Carlo Cracco, Filippo La Mantia, Davide Oldani, the famous faces of TV chefs such as Benedetta Parodi and Antonio Martino, and, exceptionally, heading the list the great maestro Gualtiero Marchesi, the cornerstone of a generation of outstanding chefs now working around the world and representing the very best of Italy’s food and wine culture.

All of the “Panorama d’Italia” events are free and the programme is available from www.panorama.it or www.panoramaditalia.it. To take part, all you need to do is register and book your place on www.panoramaditalia.it and following the instructions (any programme changes will be announced on the site). All of the events can be followed in live streaming on the site and on social networks.. At all of the “Panorama d’Italia” event locations it will be possible to buy the bracelets produced especially for the tour by Cruciani: the proceeds will contribute to the creation of a new national centre for the Lega del Filo d’Oro, the charity that assists people with aural, visual and other sensory impairments, in Osimo (Ancona).
Tour figures

Last year alone 4 million people were reached by the tour through physical events, the printed weekly magazine, its sites, social channels, television, radio and other media that used the content. The audience directly involved in the events in the various towns and cities totalled more than 110,000 with 375 guests and speakers (including 6 minsters, 8 regional presidents and 8 mayors), 500 media outlets, 191 business people in round tables and the involvement of over 600 companies, including 180 innovative start-ups.
Panorama d’Italia enjoys the support of high level partners who share a commitment to enhancing Italian excellence around the country. They include: Autostrade per l’Italia, Banca Mediolanum, Cobat, Cruciani, Eicma, Enel, Eni, IBM, Invitalia, Poste Italiane, Sicily by Car, Università Telematica Pegaso, and TgCom24 Mediaset. The charity partnership with the Lega del Filo d’Oro will be present throughout the tour.
In addition, at every town and city on the tour, media partnerships have been established with the leading local TV and radio stations and newspapers.

“Panorama d’Italia” has been organised in collaboration with Triumph Group International, for executive production, organisation and logistics.

Grazia, the magazine edited by Silvia Grilli, and The Blonde Salad, the web site created by digital icon Chiara Ferragni, with the support of the City of Milan, present at the Triennale in Milan YOU  – THE DIGITAL FASHION REVOLUTION.

The exhibition, which is free and open to the public from 7 to 13 October, will for the first time illustrate the revolution that the leading players in digital and web influencers have brought about in the world of media, fashion, luxury and photography.

An authentic digital fashion revolution that Grazia, the magazine edited by Silvia Grilli, and interpreter of fashion and Italian style around the world with a global multi-channel system magazine-web-social network-TV, and The Blonde Salad by Chiara Ferragni, catalyser of followers on digital platforms, have decided to examine in collaboration with Tiffany&Co, the renowned New York jewellery brand.

From the birth of street style photography at the end of the twentieth century up to the consecration of digital influencers (who interpret styles and trends, spreading tastes and modifying the language) YOU illustrates what has changed and what will change in virtual worlds that have become more real than reality.

The real protagonist at the centre of the exhibition is TU: all of us who act and react on the web and also become a part of the content of the exhibition.

The location of the event is the Museo della Triennale in Milan, in the majestic Salone d’Onore where visitors will be immersed in the phenomenon that has revolutionised the media.

The exhibition YOU will also engage visitors with activities and workshops, making them an active part of the show. In addition to images and words, easy to follow and captivating interactive paths accompany the public on a virtual journey. Free workshops will also allow visitors to learn the secrets of the trade that enable certain personalities to become influencers. At the end of the exhibition, visitors come to a Mirror Box, an environment with counter posing mirrors and lights that represent the great stage that is the web.

The exhibition YOU – THE DIGITAL FASHION REVOLUTION by Grazia and The Blonde Salad is organised in collaboration with Tiffany & Co. For the occasion, the renowned New York jewellery brand will have a dedicated space with a photowall with a thematic  background.

The other partners of the exhibition are: American Express, Maserati and the Mandarin Oriental Hotel. Cocktail dînatorie prepared by chef Andrea Berton.

The exhibition catalogue YOU – THE DIGITAL FASHION REVOLUTION was conceived produced and published by Electa and is on sale at the Triennale and all good bookshops.

INTERNI, the interiors and contemporary design magazine edited by Gilda Bojardi, has been transformed from a printed title to an international integrated communication system that this month will launch its first editorial initiatives dedicated to Mexico City: a monographic issue  entitled “United Mexican Design” and a “Design Guide Mexico City/Milano”, with the aim of helping foreign visitors find their way around a megalopolis of around 21 million inhabitants with the aid of design-oriented itineraries.

The publications, both of which are in Spanish and English, will have a special print run of 10,000 copies and will be distributed around Mexico City  at bookstores, museums, schools, galleries, showrooms and hotels. The official presentation of the monograph and guide will take place on 4 October at the Italian Embassy in the presence of authorities, and on 7 October at the Soumaya Museum, with architects, operators and the organisers of the project.

Both publications look at issues related to the current situation of Mexico City/CDMX, with regard to architecture, design and art, also in terms of multiple and interweaving linguistic expressions.

INTERNI United Mexican Design

The monographic issue of INTERNI with over 260 pages, is introduced with  the institutional voice of Miguel Ángel Mancera Espinosa, head of the capital’s government, who underlines the dynamism of Mexico in the design field and Giovanni Anzani, chairman of Assarredo, who highlights how a dialogue between Italian design and the local reality offers new and significant opportunities for exchange. Pino Cacucci, the Italian writer of fiction and non-fiction, looks ate the colours of Mexico, the atmosphere and personalities, while a discussion of the leading figures in contemporary Mexican architecture is left to Fernando Romero, Javier Sordo Madaleno, Tatiana Bilbao, Victor Legorreta, Pedro Reyes and Carla Fernandez, and Mauricio Rocha.

Art, meanwhile, is examined the an emblematic overview by Pedro Friedeberg, Pedro Reyes and Raymundo Sesma/Advento Art Design, as well as authoritative testimony by the likes of Juan A. Gaitán for museums; Ricardo Salas Moreno for graphics and the design schools (Universidades Anahuac) and many more – as well as a look at the designers that represent Mexico in Italy and around the world. Finally, two studios created in Milan by the editorial team of INTERNI interpret “suggestions from Mexico”, where Italian design encounters the siesta and the idea of “relax”.

Guida “Design Guide Mexico City/Milano”

The first edition of the Mexico City/Milano Guide (which joins the other International Guides to Milan, New York, Paris, Moscow) meanwhile is a companion in the discovery of places and areas of the city through design itineraries: art and design galleries, museums, hotels, restaurants, specialised bookstores, schools, as well as flagship stores, monobrand and multistores where the best product of the companies that represent Italian design can be found.

INTERNI will take part in the first edition of Press Café organised during the Cersaie 2016 fair in Bologna (26-30 September), the international trade exhibition for ceramics for architecture and bathroom fittings. On this occasion, the interiors and contemporary design magazine  edited by Gilda Bojardi, has prepared an exclusive space “INTERNI Café” (Pad. 21 – Stand B77) which will be the stage for a cycle of three encounters with some of the leading exponents from the world of architecture and design.

The format for these encounters is based on the tradition of the  literary café, but focused on the current issues and culture of design, from an account of surface space to virtuous relationships between designers and companies.

The cycle begins on Monday 26 September at 2.30 pm with Il Design delle relazioni (Design relationships): Matteo Ragni in conversation with Paolo Cesana, both actively engaged in design, the former as a well-known designer and the latter as a business leader in his role as marketing director of Ceramiche Refin. But, interestingly, they have never met before. INTERNI, in line with its role as an activator of “creative short-circuits” between the design and business worlds, will give them an opportunity to get to know each other and to discuss issues of common interest for the first time.

The second event, on Tuesday 27 September, at 10 am, meanwhile, will feature a conversation Un racconto che parte dalle superfici (A story that begins from surface areas)  that will bring together face-to-face  the designer Diego Grandi and the chief executive of Lea Ceramiche Emilio Mussini: a tried and tested duo (whose association began back in 2003), and a demonstration that a harmony of intention and curiosity, combined with reciprocal respect, can give rise to daring solutions and great success.

The final of the three events will take place at 3.30 pm, again at INTERNI Café, on the theme of Il senso del design (The Sense of Design). In this case the guests will be Giulio Iacchetti, one of the most renowned names in the new Italian design, and Alberto Cristina, chairman and chief executive of Cristina Rubinetterie. Together they will attempt to highlight the human, intimate and affective aspect of design: the thing that has enabled Italy to achieve cultural and manufacturing excellence by virtue of the system of fruitful relations that has been built up, also at the personal level,  between designers and industrialists.

The walls of INTERNI Café will reproduce an interpretation of Diego Grandi by Type 32, a surface design project for Lea Ceramiche. Meanwhile, Plust Collection, the Euro3plast design brand will provide the furnishings and fittings for the space.

For more information, please go to www.internimagazine.it

The exhibition-event INTERNI OPEN BORDERS, presented during the FuoriSalone 2016, moves to Piacenza. From today to 16 October 2016 three of the city’s key locations – Palazzo Rota Pisaroni, Palazzo Farnese and Galleria d’Arte Moderna Ricci Oddi – will host 9 installations, macro-objects, micro-constructions and exhibitions that explore how the boundaries between different disciplines have been overcome. The issue is treated as the extension of a design vision towards new synergies and the application of architecture and design to evolving sectors such as technology and research into sustainability.

INTERNI has involved Italian designers of international calibre with different backgrounds and experience with a view to creating a mosaic of styles and visions and to compare the different character and interpretations of design. They include: Stefano Boeri Architetti with Filiera del Legno FVG and Consorzio Innova FVG; Patricia Urquiola with Cleaf; Carlo Ratti Associati, Marco Ferreri with Cacciati Costruzioni Restauri, Tom Vack with Moroso, Davide Groppi, Vito Di Bari with Metalco Active, Emiliana Martinelli with Martinelli Luce and Leucos.

THE PIACENZA & VIGEVANO FOUNDATION supports innovation, research and creativity. And it is in this light that with INTERNI the Foundation has activated a strong synergy that has led to the realisation of original projects and the presentation of a cultural vision that aims to have a significant impact on the city of Piacenza and the upcoming Festival del Diritto (23-25 September 2016).

The INTERNI OPEN BORDERS PIACENZA exhibition is open from Monday to Thursday, from 9 am to 6 pm, and from Friday to Sunday, from 9 am to 10 pm. Moreover, on 24 September, on the occasion of the “Giornate del Patrimonio”, the exhibition sites will remain open until midnight with free guided tours of the installations in the Palazzo Farnese at 9 pm, 9.45 pm, 10.30 pm and 11.15 pm.

For more information, please go to: www.lafondazione.com e www.internimagazine.it

Chi, the weekly edited by Alfonso Signorini, has chosen Capri to celebrate the grand finale of the “Chi Summer Tour 2016” (#chisummertour), the event that during the summer months has taken the magazine to many of Italy’s best-known beaches, with talk shows featuring stars form the world of entertainment, designers cafés, showcooking, fitness lessons and DJ sets.

After the success of Forte dei Marmi, Porto Cervo and Milano Marittima, Italy’s most widely read weekly people title reached the blue island on Saturday 10 September for the final stage of the tour and said farewell to summer 2016.

Participating at the even were: Fabio Basile, Olympic gold medalsi in Rio 2016; Raffaella Fico; the queen of social media Greta Menchi; Antonella Mosetti and her daughter Asia from Grande Fratello Vip; Marcello Sacchetta, coach of Amici and presenter of Maria De Filippi’s daytime talent show; and the psychotherapist Ilaria Squaiella.

The “Chi Summer Tour” has been a unique opportunity to experience close up the exclusive world of Chi animated by the editor, journalist from the team and a range of special guests at the four stages. Chefs, writers and celebrities brought to life a programme of encounters that all had a full house and offered  readers an opportunity to immerse themselves in the atmosphere of the brand.

A formula rewarded by an enthusiastic audience and the sponsors that signed up to the initiative: Capri Watch, with their highly coloured watches and Caffè Borbone, who followed all stages of the tour.

To mark the 15^th anniversary of 11 September 2001, Mondadori Comics is publishing for bookstores, newsstands and online “McCURRY, NY 11 SEPTEMBER 2001”, a previously unpublished collection of photographs by the world-famous photographer Steve McCurry and the support of two exceptional talents from the world of international comic illustration Jean-David Morvan and Jung Gi Kim.

The special volume in the Mondadori Comics series Historica includes a selection of 76 original photographs by Steve McCurry, 8 of which have never been published before, provided directly from the Magnum archive.

The illustrations, in a large-format of 136 colour pages,  reproduce the most memorable and dramatic images from the professional life of Steve McCurry: from Afghanistan to India, and, of course Ground Zero in New York.

Narrated by the great photographer himself, with the support of two exceptional talents from the world of international comic illustration, “McCURRY, NY 11 SEPTEMBER 2001” provides an account of how Steve McCurry captured the tragedy of 9/11.
It is a volume without equal: illustrations, cartoons and photographs alternate in a narrative stream that takes in the historic events that led to the biggest ever terrorist attack, using the lens of an undisputed photographic master and the illustrations of two great talents of the ninth art, to recount decades of history from the farthest corners of the earth, united by the indefatigable will of Steve McCurry to bear witness.

“It was an epoch-changing event in world history. Our vision of the world changed: we now have a pre-9/11 and a post-9/11 world. We will never be the same again, and we couldn’t have imagined what would happen after. Life is changing.”
Steve McCurry

“It was very clear to me that that was my duty, that I had to do it, that it was my responsibility as a photographer and a human being, all these things. I had to photograph what happened to create a memory of the events…”
Steve McCurry

The book also contains sections dedicated to his most important travels, from  the Afghanistan of the Mujahidin to New York under attack in 2001.

“McCURRY, NY 11 SEPTEMBER 2001” will be on sale in bookshops, specialised comics stores, on newsstands and online from 9 September 2016.

The series:

Historica is a month series by Mondadori Comics that covers great historical events and their protagonists using extraordinary illustrations by many of the world’s leading illustrators.
Every month, in bookshops, specialised comics stores and on newsstands, Historica offers the best large-format colour illustrated history books.
Unpublished masterpieces and international success to relive the most epic moments of history at the accessible price of €12.99.

Historica brings together the best illustrated stories, mainly coming from France. Wars, battles and adventures are the main themes, all set in their rigorously documented context, and drawn by celebrated masters of illustration noted for the artistic quality of their work that has met with popular success around the world.
Historica is a series that appeals both adult readers with an interest in history and fans of illustration and comics who want well-produced, up to date and high-standard value thanks to titles that are either unpublished  or difficult to find, or published in formats that do not do justice to the artistic quality.
Great history as told by master illustrators.

mondadoricomics.it
Facebook.com/mondadoricomics
@MondadoriComics

Following the success of the first edition, on 15 October the new courses will start in Milan of the Digital School, the training school created by Donna Moderna, CasaFacile and Sale&Pepe, a year ago on the experience of the three brand leaders in the women’s, interior design and food sectors.

The three Mondadori magazines will make available their experience and skills in the digital field and social media for the second edition of the course in content and social media management, this year in collaboration with Piano C, the social innovation laboratory that brings together women and work. A space in the centre of Milan that produces digital and other projects to combat female unemployment in Italy.

The course in content and social media management enables students to acquire and expand their digital skills through 42 hours of lessons organised in two levels: a base module to learn what, how and where to communicate in order to be discovered on the web – from the construction of an editorial plan to the secrets of social media management, and from online writing to strategies for the analysis of SEO results – and an advanced module, aimed at those with a good knowledge of the web and a desire to become autonomous in online brand development, content planning, data analysis and the business management of the activity.

The course includes classroom lessons and the testimony of the editors and digital professionals from the three Mondadori magazines, in class tutoring for the entire duration of the course, case history studies and a final workshop for both modules.

The lessons of the course in content and social media management will be held in Milan at Piano C, via Simone D’Orsenigo 18, from 15 October 2016 for the basic module and from 28 January 2017 for the advanced module.

The training offer of the school of Donna Moderna, CasaFacile e Sale&Pepe is also available in e-learning mode, with 19 courses and programmes for different needs.

For information about enrolment and costs, please go to: www.digitalschool.it.

The Amalfi Coast is the protagonist of the sixth stage of “Panorama d’Italia”, the tour made by the newsmagazine Panorama across the country featuring news, culture, theatre, food and wine and entertainment.
From Wednesday 7 to Saturday 10 September at various places along the coast – Salerno, Ravello, Paestum and Vietri Sul Mare – a calendar of 19 events open to all to establish a link with the excellence of  local Made in Italy, in particular in the world of business, the economy, culture and technology. A special stage of the tour, that, for the first time, involves a number of municipalities in the same occasion and in the same province.

“Panorama d’Italia” online

The main meetings will be available in streaming on panoramaditalia.it, with real time updates, photos and videos, as well as an area for online registration to the events.
You can share impressions and experiences of the events of Panorama d’Italia on all the leading social networks using the hashtag #panoramaitalia. The Twitter account of Panorama (@panoramadItalia) will comment in real time on all of the most significant moments involving the protagonists of the meetings and many events will be on Facebook Live.

Tour numbers

In the last year alone some 4 million people were reached by the tour, including live events, the print magazine, the web site, its social networks, television, radio and other media that  carried the content. The number of people who directly attended the events in the various cities totalled 110,000, with 375 guests and speakers (including 6 ministers, 8 Regional Presidents and 8 mayors), 500 media engaged, 191 entrepreneurs participating in round table discussions and the involvement of 600 companies, including also 180 innovative start-ups.

Panorama d’Italia can count on the support of high level partners, all committed to enhancing the value of Made in Italy around the country. They include: Autostrade per l’Italia, Banca Mediolanum, Cobat, Cruciani, Eicma, Enel, Eni, IBM, Invitalia, Poste Italiane, Sicily by Car, Università Telematica Pegaso and TgCom24 Mediaset. The charity partnership with the Lega del Filo d’oro will be present on all tour
Moreover, in every city on the tour media partnerships have been activated with the leading local newspapers, TV and radio stations.
“Panorama d’Italia” is produced in collaboration with Triumph Group International, for executive production, organisation and logistics.

Inthera S.p.A. is the new Mondadori Group structure specialized in the strategy, design and development of data driven marketing solutions.

Inthera provides businesses with comprehensive and integrated services, building on the solid expertise and wealth of content that Mondadori, Italy’s leading publisher, is able to boast.

«Inthera marks a further step along the path of strategic evolution of our Group», said Ernesto Mauri, CEO of the Mondadori Group. «After gradually expanding our product portfolio to meet the needs of increasingly demanding customers keen on innovative digital marketing solutions, we are now ready to offer the market a new suite of well-structured and comprehensive services, building on the wealth and expertise of our Group, leader in the books and magazines field», concluded Mauri.

Part of the Magazine Area of the Group, Inthera offers a wide variety of solutions that  leverages on the combination of content and data management skills and the technologies of the digital world.

Inthera brings together, under a new structure led by Righel Anglois, the activities of Cemit, industry leader in direct marketing and CRM, and the digital and social engagement expertise acquired from Kiver.

Inthera is also a unique vantage point on individuals and their consumption patterns, as demonstrated by the over 50,000 interviews and 100 market surveys conducted each year for more than 300 customers and large business partners in over 10 consumer sectors – food, living, fashion, family, entertainment & lifestyle, health & wellness, women, kids, beauty and charity – where the Mondadori Group operates through its leading brands and activities.

Thanks to a team of highly skilled consultants and professionals and marketing automation technologies, Inthera enables businesses to build strong bonds with their audiences, leveraging on custom content and management of real-time conversations.