Media

During the exclusive evening Live Vision – the Future of Brands, the media showcase organised at the Spazio Gessi in Via Manzoni in Milan by Mondadori Media Area Magazine and Piemme Media Platform, Mondadori Media’s exclusive retailer, the directors presented the values and future strategies of the publishing brands in an innovative way, answering questions posed by the talents of the TAAG! interacting with a special middleman: artificial intelligence.

Carlo Mandelli, Director of the Mondadori Media Area Magazine, said: “Piemme is the ideal partner for enhancing some of our brands, due to its important network of investors in strategic sectors. The collaboration, which started a year ago with TV Sorrisi e Canzoni and Chi, and more recently with the Focus system, is generating excellent results. For the future, thanks also to this collaboration, we plan to continue pursuing a multimedia strategy, offering exclusive content on all platforms, from magazines to digital, from events to talent”.

Walter Bonanno, Director of Piemme S.p.A., stated: “Our corporate strategy is focused on the development of advertising and storytelling, and I would like to emphasise the strategic role of the partnership with Mondadori Media in enhancing the publishing brands. Looking to the future, we reaffirm our commitment to a multimedia strategy that integrates all available platforms in a comprehensive and effective way. We will continue to invest in creating exclusive, high-quality projects, while keeping a close eye on emerging trends and the needs of our audience. We also want these initiatives to not only inform and entertain, but to inspire and stimulate critical thinking among readers and users. So, we’re excited to continue our collaboration with Mondadori Media and to work together to build a successful future”.

Here is what we can expect in terms of future brand strategies.

FOCUS

Science populariser Marco Martinelli interviews Raffaele Leone, editor of Focus, Focus Storia and Focus Live.

The Focus brand, founded around the principle of spreading science so that it’s accessible to everyone, and not just enthusiasts, has always been committed to making science current and relevant in various areas of everyday life, reaching a generalist audience through its platform.
Focus will continue to focus on its multi-channel strategy, which includes a magazine, website, social media, videos, talks, podcasts, a TV channel, an academy for students interested in science journalism, and a science outreach festival. Emphasis will also be placed on training, especially for students and teachers, and in-depth study of areas such as sustainability, green energy, mobility, robotics, artificial intelligence, health, and many other topical issues.
Focus intends to maintain its position as a leader in science popularisation, increasing its reach and positively influencing the general public’s understanding of science, thanks to teamwork involving the entire editorial staff and talent involved.

FOCUS JUNIOR

Science populariser Marco Martinelli interviews Sarah Pozzoli, Director of Focus Junior, Focus Wild and Focus Pico.

The values of Focus Junior are centred on an educational approach that stimulates curiosity and critical thinking in children, with a strong focus on STEM subjects – environment, sustainability, art and history.
The goal for Focus Junior is to remain at the forefront of children’s education and information, adapting to the changing needs and interests of the new generation. Thus, the strategy envisages strengthened collaboration with schools and companies to promote innovative educational projects; expanded digital and interactive content to better engage children in the technological age; a focus on topics such as climate change, fake news and science journalism to educate children to become informed and aware citizens; and the development of new initiatives and workshops that encourage hands-on, experiential learning.

TV E SORRISI

TV host and influencer Giulia Salemi interviews Aldo Vitali, TV Sorrisi e Canzoni Director.

Thanks to its authority, recognisability, credibility and clarity, TV Sorrisi e Canzoni has been a leader in the world of entertainment, television and show business for over 70 years. The management of TV Sorrisi e Canzoni stands out for its ability to provide exclusive previews, in-depth interviews and a broad spectrum of content ranging from TV to music, from cinema to streaming, as well as integrating topics such as travel, food, mobility and current affairs.
For the future, the strategy will focus on innovation and adaptation to new trends in media and entertainment, including through collaboration with talent. There will be an increased focus on interactivity and personalisation, thus responding to the needs of an audience seeking tailor-made and technologically integrated entertainment experiences. However, TV Sorrisi e Canzoni will continue to direct the tastes and preferences of the Italian public, continuing to provide rich and varied content and remaining an authoritative standard in the sector.

CHI

Host and performer Pierpaolo Pretelli interview Massimo Borgnis, director of Chi.

Founded on values like engagement and interaction, with a strong commitment to social media and innovative formats such as ‘CASA CHI’, the Chi brand stands out for its credibility and authenticity, offering real stories and exclusive scoops. Chi also explains trends and lifestyles, influencing consumption and becoming not only a cultural standard, but an entertainment one, too. Chi differs from traditional gossip magazines in several respects, relying on a special, trusted relationship with celebrities and offering exclusive interviews and insights into their lives, projects and passions.
The brand will continue to go beyond just gossip, offering an in-depth and respectful account of public figures and offer a wider range of content, focusing on fashion, beauty, lifestyle, travel, cooking and wellness.

The evening closed with a DJ set by Federico Chimirri, DJ, chef and influencer.

Mondadori Media is Italy’s leading multimedia publisher, with a distinctive positioning and audience on the publishing market. The Mondadori Group’s social multimedia company caters to the passions of the Italian people through its brands – food, beauty, fashion, health and wellness , science and tech – and reaches more than 27.5 million unique users every month (source: Audicom November 2023) and more than 100 million fans (source: Comscore Shareablee + Pinterest Insight December 2023).

Piemme has six of the most important newspapers (Il Messaggero, Il Mattino, Il Gazzettino, Corriere Adriatico, Nuovo Quotidiano di Puglia and Leggo), websites (online platforms for the respective newspapers and licensed third-party sites: Aranzulla.it, Centro Meteo Italiano, Funweek.it), magazines (Molto, Mondadori Media, Mondadori Scienza, Periodici San Paolo), TV (Telenova), Piemme designs projects tailored to customers’ settings, producing multimedia campaigns that synergistically integrate print and digital, radio and TV. Piemme also manages local advertising on Radio Subasio and RCS media in its reference areas.

Tv Sorrisi e Canzoni, the leading brand in the entertainment world, like every year, will take its audience through the most exciting moments of the 74th edition of the Sanremo Festival, hosted for the fifth year running by Amadeus.

Once again this year, as per tradition, the leading entertainment brand – with an audience of over 2.6 million readers and 3,1 million users per month – will open the week of Sanremo Sunday, 4 February with an exclusive Opening Party and will follow the event day by day with unmissable interviews, dedicated content and exclusive behind-the-scene features that will be published in the magazine, on the website and on the brand’s Instagram channel.

Aldo Vitali, editor of Tv Sorrisi e Canzoni, said: “This year we’re staying faithful to the tradition of returning to Sanremo by relocating part of our editorial staff that will report on the Festival minute by minute, but with many clear changes. This is because Sorrisi has always been in step with the times. For example, we changed the location of our headquarters to a multifunctional location that will allow us to hold parties, meetings, interviews, breakfasts and drinks with the stars and activities with our sponsors. We have also strengthened our social and digital team to be continuously in direct (and always loving) connection with our readers and followers”.

WHAT’S NEW IN THIS EDITION

A new location

For the first time ever it will be Villa Emma, at Miramare The Palace Hotel, that will host the editorial staff of Sorrisi, which, for the occasion, will move to Sanremo to follow the festival live. Villa Emma will be the brand’s headquarters and the venue for interviews with all the competing artists and the many guests and personalities from show business, as well as for photo shoots to create unedited content that will supply the brand’s digital pages and specials.

A rich programme schedule and special host Giulia Salemi

A rich schedule of activities, starting in the early morning with a special breakfast with the magazine’s editor-in-chief, Aldo Vitali, who will chat over coffee every day, starting on Monday with Giulia Salemi, followed by the artists in the competition: then Geolier on Tuesday, Annalisa on Wednesday, Alessandra Amoroso on Thursday, Emma on Friday and Angelina Mango on Saturday. Also returning is the eagerly awaited event in the evening slot, Aperitivo con il direttore, which this year will see Aldo Vitali accompanied by Giulia Salemi, the host and influencer with over 2 million followers on her social networks. Together they will interview singers on the level of Negramaro, The Kolors, Il Volo, Clara, and many others. Giulia Salemi, an exceptional host for the Millennial point of view, is at Aldo’s side for the first time to provide the audience with fun moments with the Sanremo artists and guests and is the second new feature of this edition.

A Sorrisi league for FantaSanremo

Sorrisi has cemented itself as a benchmark for fans of the music scene. In order to actively involve its audience in the long-awaited singing contest, the trendsetter brand opened its own league of FantaSanremo, inviting fans to participate with the editorial staff in the game that has sprung up spontaneously around the Festival.

THE FESTIVAL STORY BY THE STRENGTH OF THE BRAND

Sorrisi special issues

In keeping with tradition Tv Sorrisi e Canzoni will dedicate three special issues to the Sanremo Festival, with an exclusive total print run of 1.5 million copies. The first issue, on newsstands from 30 January, with a cover featuring the iconic shot of all the competing singers together with the host and artistic director of the Festival, Amadeus, will contain a preview of all the song lyrics inside. On Tuesday, 6 February, to coincide with the opening night, the second issue will be on newsstands with a cover dedicated to Amadeus together with the co-hosts. Finally, on 11 February, the magazine will come out with a double cover, one of which will be dedicated to the Festival winner, shot on Saturday night in the editorial office immediately after the announcement, with an exclusive report on the Festival.

The website and social media coverage

The Sorrisi brand will also begin to play a larger and larger leading role in digital channels. The website Sorrisi.com will be dedicated entirely to Sanremo for the whole Festival week: all the song lyrics, many in-depth reports, transcripts, playlists and reports of the evenings, exclusive news, interviews and many other surprises will be available here. The media coverage will also be complemented by the Instagram account, where Sorrisi will offer a unique schedule of events so as not to miss anything from the week’s most important music events: interviews, backstage content, pictures and exclusive content.

This year many brands have decided to join Sorrisi during the activities that will take place during the week at its headquarters. We would like to thank: Caffè Motta, which will provide the editorial staff and guests with relaxing moments for the entire duration of the Festival; Divani&Divani by Natuzzi and Calligaris, which will furnish Villa Emma with designer sofas, armchairs, chairs and tables and the exclusive glassbox; INSTAX by Fujifilm, which will create a photo wall to tell the story of the Festival through snapshots taken during the week; the Koelliker Group, Mitsubishi’s sole importer in Italy, for the Eclipse Cross PHEV done up in the Sorrisi colours, which will whizz around the city to accompany the editorial staff to many important events; Profumiamo Profumiamo, which will fill the villa’s rooms with selected fragrances; Vitality’s, whose products and hairdressers will prepare the guests of the editorial staff for interviews; Witor’s, the Italian chocolatier since 1959, which will offer sweet moments to the working editorial staff and their guests with its pralines from morning to evening.

TV Sorrisi e Canzoni is the leading brand for TV and entertainment fans, reaching a total monthly audience of 2.656 million readers (source Audicom – Audipress system 2023/II), 3.1 million users (source Audicom, November 2023) and over 1 million fans (source social insights IG, FB, Twitter, YouTube), thanks to a multi-channel system comprising the magazine, the website, the socials, and the events and side products.

TAAG!, Mondadori Media’s talent agency created in September 2023 and dedicated to artists from the world of entertainment, has signed a collaboration agreement for the digital and commercial management of artists Andrea Delogu, Bianca Guaccero and Vanessa Incontrada.

The agreement is part of TAAG! ‘s strategy that focuses on research and management of cross-functional talent, representing the different facets of the entertainment world, and aims to broadcast the world of brands through its talent, exploiting the potential of digital platforms.

Carlo Mandelli, Director of Mondadori Media’s print department: “A few months after the creation of TAAG! we are very happy to kick off the collaboration with Andrea Delogu, Bianca Guaccero and Vanessa Incontrada: this agreement marks a turn in the blueprint of collaboration with management for the management and digital promotion of artists“.

Mondadori Media will also handle searching, completing and executing advertising agreements and sponsorships related to the artists’ image through its talent agency TAAG!

TAAG! is Mondadori Media’s new talent management agency working in the world of entertainment, with the aim of searching for and managing cross-skilled talent in today’s and tomorrow’s entertainment scene. The agency’s mission is to support its talents in building growth paths and promoting them through integrated storytelling and innovative communication projects.

From Tuesday to Saturday, 6–10 February, Marlù Webboh Vibes will take place during the Sanremo Festival. This true novelty involves a happening show with 20 hours of pure entertainment set on a truck transformer in the Festival Village, located in the Villa Ormond Park in Sanremo.

Webboh — a Mondadori Media brand and the first Italian community dedicated to Gen Z — and Marlù — the jewellery brand developed through the creative initiative and partnership of sisters Morena, Monica and Marta Fabbri — will animate the stage from 2:30 to 6:30 p.m. during the five days of the Festival, with talks and live shows featuring singers from the Sanremo competition, young musical talents, creators and the most popular TikTokers of the moment.

In addition to real-time social media commentary, a special website and organic amplification by the creators, the event will also be streamed live to capture the highlights and engage home audiences.

The show will unfold in three specific moments. The first is a salon hosted by Jody Cecchetto and the two faces of Webboh — Arianna Madonna and Claudia Mariani — who will host the singers competing at the Sanremo Festival. The second is a Talky Time dedicated to fun Sanremo-themed games and challenges, but also to serious current social issues, in the company of ACapoDelGlobo, Ramon Agnelli, Arienne Makeup, Giulia Bellu, Diletta Begali and Ella’s Books and the Opposite, all creators and talent from the Power Talent Agency roster. Finally, the third is ‘Unplugged – Spazio al talento’, a real showcase for established and emerging singers, presented by Andrea Prada.

Expressing the words of artists and singers who can make a difference, the stage at Marlù Webboh Vibes will be tinted every day with a colour symbolising the topic being addressed: environmental protection (GREEN), eating disorders (PURPLE), discrimination of LGBTQ+ people (PINK), animal protection (RED) and bullying (BLUE).

On Wednesday 7 February, to commemorate the International Day Against Violence and Bullying, the results of a survey conducted by Webboh Lab will be presented directly from the stage of Marlù Webboh Vibes, delving into the causes and effects of a social phenomenon that seriously affects young people today. The National Centre Against Bullying Bulli Stop, which already works with Webboh, will take part in ‘Talky Time’.

The commitment of Webboh and Marlù to such topics does not end there. As part of the initiative ‘Le parole possono fare la differenza’ (‘Words can make a difference’), the singers and guests being interviewed will be asked to leave a meaningful sentence or word. For their contribution, Jody Cecchetto will present the ‘Marlù per il sociale’ (‘Marlù for Social’) award. On Saturday 10 February, the last day of the event, Lorenz Simonetti (a creator and young singer-songwriter famous on social networks) will present the song ‘La Canzone di tutti’, which sets to music the most meaningful words expressed not only by the artists, but also by the public.

The collaboration between Webboh and Marlù — realised thanks to Brand On Solutions, a unit dedicated to special initiatives by Mediamond, the Mondadori and Mediaset advertising company — is a true integrated partnership. From naming of the event to the creative concept, to the coordinated image across communication platforms, to the amplification of Webboh on social media and the creators involved, the aim is to reach and raise awareness among the broadest Gen–Z audience possible with exclusive, specifically developed value-based content.

To maximise communication in promoting Marlù Webboh Vibes, Mondadori Media has involved social media, the Webboh brand website and the Mondadori Media network, as well as the creators and talent of Power Talent Agency. It has also overseen coverage in the country in collaboration with the Festival Village, sponsored by the City of Sanremo, both within the Village and on maxi-screens positioned in strategic squares of the city.

Entrance to the Festival Village is free of charge. Registration at https://www.ilvillaggiodelfestival.it/registrati/ is recommended.

Webboh is the social media platform for Gen Z. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fan base of 4 million followers across TikTok, Instagram and YouTube, 70% of whom are under 24. The website receives 3.7 million unique users per month (source: Audicom, November 2023). It is one of the top ten most influential Italian social media companies, as well as the first targeting Generation Z for engagement and video views (source: Top Italian Prime Communication Media Rankings by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by its bottom-up editorial model: the community is involved in every part of the creative process.

Marlù was founded in 2001, growing out of an innovative entrepreneurial and creative idea by sisters Morena, Monica and Marta Fabbri. In just a few years, it conquered the leadership of an unexplored product category — in terms of price range and material — outside the traditional fashion and fine jewellery sectors. It presents a new way of thinking and creating fashion accessories and offering exclusive creations and products to anyone wishing to wear something unique and personal. Marlù’s strong presence in Italy has developed into a network of proprietary retail shops through single-brand stores in Riccione, Naples, Catania, Bari, Molfetta, Caserta, Trapani, Matera, Rome, Florence, Rimini, Bologna, Verona, Parma Piacenza, Reggio Emilia, Palermo and Milan. Today, the Marlù group has more than 400 employees, a distribution network of nearly 50 single-brand shops and more than 1400 multi-brand shops including corners and spaces

Travel Kids – Italy in Intercity with Focus Junior is the new podcast channel designed for children (6–12 years old) and parents travelling. Created in collaboration with Trenitalia – the parent company of the FS Group’s Passenger Hub – its 100+ podcasts will accompany families on an incredible step-by-step story across Italy and the Islands: odd stories, amusing anecdotes about places, characters, objects, science, nature, animals and much more.

Podcasts are a winning tool to disseminate culture and entertainment: people listen to them to learn, study and laugh. In Italy, every month 12 million people listen to podcasts (Ipsos research), with numbers steadily increasing year after year, especially in the younger age groups. Focus Junior, the leading brand in the kids’ sector, and Loquis, the first platform for listening to and narrating the world via geolocalised podcasts, will take the young passengers of Intercity, the Trenitalia Business management company headed by Luigi Corradi, and their families on a journey to discover the many wonders of Italy: from the incredible story of Ciro, the baby dinosaur preserved at the Museum of Natural Sciences in Milan, to the reason why the Tower of Pisa leans, along with stories of pirates and witches in Liguria, to the mystery of the Riace Bronzes in Calabria.

“Italy is the real Wonderland, where every place has curious stories just waiting to be told”, said Sarah Pozzoli, Focus Junior Director. “Thanks to this initiative, created in collaboration with Loquis and Trenitalia, Focus Junior has been able to narrate the history and beauty of Italy through podcasts designed specifically for children and young people, with a light but authoritative tone and a rigorous eye for content. Travel Kids is in line with our mission “to entertain while discovering the world”, in this case our peninsula, a true treasure rich in history, culture and biodiversity”.

Focus Junior and Loquis will stimulate the imagination and curiosity of young people with relaxing and educational content, using simple and entertaining language suitable for the whole family. The narrators for this project will be Andrea Lucchetta, former Italian national volleyball team player, and Creator Alessio Bourcet aka Pika Palindromo.

“Loquis is a very special kind of navigator: instead of providing directions, it tells us about the places we visit”, said Bruno Pellegrini, CEO of Loquis. “We created it because we are convinced that knowledge of the world and its locations is as necessary as ever in this time when people are withdrawing into virtual worlds. This is why we are very happy to create a project dedicated to the youngsters, creating educational entertainment, which is one of the social aims of Loquis, where the smartphone is just a tool for listening to stories dedicated to the beauty of our cities, leaving the eyes free to enjoy them”.

For Domenico Scida, Trenitalia’s Intercity Business Director, “This is an initiative designed for families and children who can travel by Intercity and share moments of leisure and culture”. “We are happy”, added Scida, “to start an important collaboration with Loquis and Focus Junior, to accompany and entertain all children travelling on our trains, with an increasingly customised service, recounting curiosities and anecdotes about Italian cities, from North to South, in a fun and dynamic way”.

The first 50 podcasts are already available on the Milan-Lecce, Taranto-Reggio Calabria and Milan-Ventimiglia routes. 100 podcasts are expected by mid-January 2024, on all parts of Trenitalia’s Intercity network.

The Italian Ministry of Foreign Affairs and International Cooperation will be participating in National Space Day celebrations with a series of initiatives to promote research and the Italian space industry. The event is organized by the diplomatic-consular network, Italian Cultural Institutes and Italian Trade Agency Offices.

‘The strong support for Italian National Space Day reflects the priority given to space diplomacy, which is an integral part of our foreign and security policies and a tool for internationalising businesses,’ says Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation, Antonio Tajani. He reiterates that ‘by reinforcing the network of Space and Science Attachés working at embassies and consulates, [the Ministry] supports companies in seizing opportunities related to the new space economy to encourage investment.’

’This year’s edition,’ adds the Deputy, ‘is particularly significant in view of the International Astronautical Congress, which will be hosted by Italy in Milan in October 2024. This is why we wanted to launch “The Italian Spaceway” project, an exhibition on Italian space research and industry that will travel the world from now until late 2024.’

‘The Italian Spaceway’ is produced by the Ministry of Foreign Affairs in collaboration with the IAC 2024 Milan Organising Committee and curated by Focus, the science communication brand of the Mondadori Group. It recounts the contribution of Italian research and Made in Italy products in the development of space technologies, with a focus on sustainability. The exhibition presents an engaging and interactive experience to stimulate reflection on the need to protect space and preserve its sustainability in order to protect planet Earth.

Italy is a leading country in the space sector and among the first in the world in terms of activities and research: €7 billion of public investment in the 2021–2026 period, €2 billion in turnover, 300 companies, 12 districts and 6,000 employees.

When asked about the causes of violent behaviour against women, 83% of young Italian women believe that the main reason is the cultural environment in which they live every day.

Webboh Lab put forward an instant survey for the International Day for the Elimination of Violence against Women, to which 8,000 girls and women between the ages of 12 and 20 responded. 71% of today’s teenage girls, who will be tomorrow’s adults, blame the culture of male dominance and sexist mentality for violence against women.

According to the young girls and women questioned, the cause due to “behaviour” is entirely marginal: violence, for them, does not stem from stressful states or psychological problems, but from a society that has normalised the position and social power of men, role expectations, and attitudes exalting strength for too long, without any self-criticism, looking for the cause in the ‘monster’, in order to take away responsibility.

The research shows that, in the perception of girls, there are at least five profiles of violent men: the self-absolvers (43%), i.e. those who continually justify their violent behaviour, reflecting a culture that perpetuates it; the medievalists (19%), who are linked to entrenched gender roles and family dynamics; the amplifiers of violence (17%), who experience aggression as an echo of bad media reports about the violence in the world around them and the impact on society; the underpressured (12%), represented by those who struggle with personal stress and family pressure; the de-empowered (9%), who blame power and gender role imbalances for their violence.

The identification of complex and different profiles of violent men makes it clear that multiple measures acting on different levels are needed. Solutions proposed by different experts that emerged from the interviews – from affective education to psychological counselling, from awareness-raising activities to the adoption of more restrictive measures when the first signs of aggression appear – must be applied in a targeted manner for each behavioural profile and for the individual subject.

Webboh Lab, created from the meeting between Webboh (3 million followers on social media) with the research institute Sylla, with Chief Science Officer, Professor Furio Camillo, is the first Permanent Observatory on Gen Z. Webboh Lab’s commitment is to gather the voice of the younger generation, to investigate and explore the issues in order to bring them to the table of those who make decisions for them, the adults of tomorrow.

Through its brands aimed at Gen Z, Webboh and The Wom, Mondadori Media delivered a range of activities and content aimed at raising awareness and understanding the views of young people on the issue of gender-based violence on the International Day for the Elimination of Violence against Women (25 November).

Webboh Lab, the first permanent observatory dedicated to Gen Z, conducted an instant survey on the topic of violence against women: the 8,000 answers from girls and women aged between 12 and 20 showed that 83% of young Italian girls, when questioned on the causes of gender-based violent behaviour, believe that the main reason is the cultural environment in which they live every day.

The research shows that girls and young women think there are at least five profiles of violent men: the self-absolvers (43%), i.e. those who continually justify their violent behaviour, reflecting a culture that perpetuates it; the medievalists (19%), who are linked to entrenched gender roles and family dynamics; the amplifiers of violence (17%), who experience aggression as an echo of bad media reports about the violence in the world around them and the impact on society; the underpressured (12%), represented by those who struggle with personal stress and family pressure; the de-empowered (9%), who blame power and gender role imbalances for their violence.

For the event, the two publishing brands aimed at Gen Z have published a schedule full of social media and web content to raise awareness about gender-based violence, offering useful tools both from a practical point of view, such as emergency numbers, and a cultural point of view to help prevent and fight the phenomenon, involving the younger generations.

Specifically, The Wom, the 100% inclusive brand created with the aim of raising awareness and supporting change and which offers articles, videos and in-depth reports on a daily basis both on its website and social profiles, has delivered a dedicated publication, informative content, poems, events and calls to action, and an illustrated Instagram carousel inspired by the true stories of women and their fears that has encouraged more than 2.000 people to tell their stories publicly, garnering over 130,000 likes.

Together with Sorgenia, awareness-raising content was produced, consisting of small tips on what to do if you find yourself with a person you suspect may be a victim of violence. The project, connected to Sorgenia’s #sempre25novembre campaign, aims to keep attention focused on this social emergency every day of the year and not just on the 25th of November.

The Wom also published content in partnership with DONNEXSTRADA with the “La violenza non è solo fisica ma… (Violence is not only physical, but…)” campaign, with the aim of illustrating different types of violence, both psychological and physical. The initiative was a great success among its followers, also thanks to video interviews with 3 activists from the Association who presented topics such as gender-based violence, how to protect oneself against aggression and psychological violence, and how victims of violence can be helped.

Webboh specifically chose to highlight the anti-violence and anti-stalking number 1522, by posting on its Instagram Stories – every day for a week at 3.22 pm – the message: “Quando ne hai bisogno, chiama: è importante (When you need it, call: it’s important)”. It also spread the Italian State Police Guide that can help people recognise a toxic relationship. The motto chosen by Webboh to raise awareness, “This is not love”, has been echoed by its followers, with more than 150,000 likes and the post being saved more than 5,000 times.

The Wom and Webboh support DONNEXSTRADA, the non-profit association that offers help to victims of violence, promotes change in society, provides legal and psychological support to victims, works for prevention and has created a network of 150 Punti Viola – safe places for women to ask for help – throughout Italy.

We thank the DONNEXSTRADA group.

Webboh is the flagship media for Gen Z. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase of 3 million followers across TikTok, Instagram and YouTube, 70% of which are under 24. The website receives 2.5 million unique monthly users (source: Audiweb Monthly Average 2023). It is in the top ten most influential Italian media companies on social media, as well as the first targeting Generation Z for engagement and video views (source: Italian Top Media Rankings for First Communication made by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by the bottom-up editorial model: the community is involved in every part of the creative process.

The Wom is the new all-digital, social media first brand dedicated to Millennials and Generation Z, who consider uniqueness a strength and a value that enriches themselves and others. The Wom is the flagship for the younger generation on TikTok and Instagram, with a total fanbase of 9 million followers and 9 million unique users on the Internet (Audiweb Total Digital Audience monthly average 2023)

Webboh Lab, created from a meeting between Webboh (3 million followers on social media) with the research institute Sylla, with Chief Science Officer Professor Furio Camillo, is the first Permanent Observatory on Gen Z. Webboh Lab is committed to gathering the voice of the younger generation, to investigate and explore the issues in order to bring them to the table of those who make decisions for them, the adults of tomorrow.

Mondadori Media, the leading Italian multimedia publisher on social media and in the digital area, has exclusively entrusted Piemme, a concessionaire of the Caltagirone Group, with the sale of advertising spaces in Italy  in magazines, digital channels, social networks, apps and event sponsorships for the educational brands Focus, Focus Junior, Focus Pico, Focus Storia, Focus Scuola and Focus Wild.

“Piemme is the ideal partner to raise awareness about some of our brands, thanks to its important network of investors in strategic sectors for our Science area and its widespread presence in the territory”, said Carlo Mandelli, Mondadori Media CEO. “The collaboration, which started in January 2023 with Tv Sorrisi e Canzoni and Chi, is generating excellent results. The extension to the Focus system brands strengthens the path of diversifying business activities undertaken by Mondadori Media and the strategy of repositioning our product portfolio”, Mandelli concluded.

The agreement is part of a process, which began with the brands Tv Sorrisi e Canzoni, Chi, Guida Tv and Telepiù, of progressively expanding a strategic partnership that has proved successful thanks to the combination of the publisher’s leading position, on the one hand, and the expertise of the concessionaire, on the other.

“The exclusive partnership with Mondadori Media represents a significant step for Piemme in its strategy of expanding and strengthening its media platform, which is able to offer an increasingly excellent level of opportunities across print, digital, radio, TV and local events. The opportunity to manage the collection for these famous brands is a great responsibility for us: as well as being an iconic brand, Focus is one of the main standards for science and technology popularisation in Italy, with a huge fanbase that makes it well-known among the public”, declared Walter Bonanno, CEO of Piemme S.p.A. “We are thrilled to once again receive the trust of a leading and discerning publisher like Mondadori Media. We are confident that this innovation will further strengthen our collaboration and enable us to realise innovative projects that satisfy our customers and enhance the strength and diversity of the Focus brand on different platforms and channels”, said Bonanno.

Focus, in its different forms, is the brand leader in the popularisation sector in Italy with a fanbase of over 6 million users (social media accounts + Focus creators), more than 3 million unique users (source: Shareablee, 2022), a monthly circulation of over 136,000 copies (source: Ads, January – August 2023) and more than 3.3 million readers each month (source: Audipress 2023/2). Focus, Italy’s most widely read magazine, edited by Raffaele Leone, has been the standard for all science enthusiasts and the curious for more than 30 years: from technology to sustainability, from robotics to medicine, from AI research to space missions and nature. It has a unique editorial system divided into various subject areas and different channels, including magazines, websites, social accounts, video talks and podcasts. It also has a television channel, an exclusive academy for students interested in science journalism and, finally, a major event focusing on popularising science that completes the editorial offer: Focus Live.

Mondadori Media

Mondadori Media is Italy’s leading multimedia publisher, with a distinctive positioning and audience on the editorial market. Through its brands, the Mondadori Group’s social multimedia company caters to the passions of the Italian people – food, beauty, fashion, health and wellness , science and tech – and reaches more than 26 million unique users every month (source: Audiweb January-August 2023), with an overall fanbase of 100 million people (source: Comscore Shareablee + Pinterest Insight October 2023).

Piemme

It has six of the most important newspapers (Il Messaggero, Il Mattino, Il Gazzettino, Corriere Adriatico, Nuovo Quotidiano di Puglia and Leggo), websites (online platforms for the respective newspapers and licensed third-party sites: Aranzulla.it, Centro Meteo Italiano, Funweek.it), magazines (Molto, Mondadori and Gruppo Editoriale San Paolo), and TV (Telenova). Piemme also manages local advertising on Radio Subasio and on RCS media in its own areas. Piemme designs projects tailored to customer needs, creating multimedia campaigns that seamlessly integrate print and digital, radio and TV.

AdKaora, the Mondadori Group’s digital agency specialising in user-centric mobile advertising and proximity marketing, has been recognised by Google as a Google Certified Publishing Partner (GCPP), an important certification that strengthens the partnership between the two companies, underlines the development of an increasingly solid expertise in favour of the market and the knowledge of Google’s main online advertising products.

The AdKaora Value Network team has, in fact, been committed over the years to provide publishers with a technological and strategic consulting service, to maintain the highest results and market standards when it comes to advertising KPIs such as brand safety and viewability, and to meet and exceed the expectations of the clients in managing their advertising sales.

Publishers today face increasingly complex challenges due to changing user habits towards media and the emergence of new regulations to keep up with. At the same time, there is a growing demand for high-quality advertising experiences and especially for impactful video formats.

AdKaora, therefore, is recognised as one of the first partners in Italy skilled in the use of Google’s entire suite of advanced tools, which, combined with its proprietary technology, make it possible to amplify advertising revenues and unlock new avenues for growth, even abroad.

In addition, AdKaora’s Value Network has now crossed the Italian borders and started its international expansion thanks to Adgage, a Spanish company recently acquired by Mondadori Group, that is already working with top tier publishers in the Spanish, Portuguese and LATAM markets. The strategy for the future is to bring the footprint of AdKaora’s products and services to many other countries worldwide.

For AdKaora, being a GCPP means:

– having a privileged channel with Google and defining an integrated workflow with Google’s technological solutions for publishers

– creating an additional level of trust between customers and partners, as the evaluation process to obtain certification was careful and scrupulous

– allowing publishers to focus on what they love doing most: creating great content.

The certification is further proof of AdKaora’s ability to maximise advertising revenue, implement innovative, next-generation formats including in AMP, and deliver international brands’ premium campaigns on publishers’ web properties, all while providing advanced advertising trend analysis.

Davide Tran, CEO AdKaora comments: “We are proud to be recognised as a Google Certified Publishing Partner: this distinguishes us within the market and confirms our commitment to supporting and developing innovative solutions and quality services for clients and publishers. Thanks to the unique combination of our proprietary technologies, state-of-the-art formats, Value Network and sales teams, we help publishers to reach an ever higher level in their monetisation strategies. For the future, we are determined to further improve our performance and become not only an important but an essential partner for our customers, helping them to effectively grow their advertising revenues.”