Media

This June, our brands take part in the festivities of Pride month, a time of the year dedicated to celebrating the diversity, inclusion and rights of the LGBTQIA+ communities.

Pride month is an occasion to foster values such as respect, equality and tolerance towards each individual, regardless of their gender, identity or sexual preferences.

For pride month, we recommend a series of publications on LGBTQIA+ topics published by our publishing houses. We believe in the power of books as a tool used to convey inclusiveness through stories speaking of all shades of love.

Mondadori and Star Comics created a special Pride month page on their respective websites to demonstrate their commitment towards inclusion and diversity. In fact, the same will contain various book suggestions for its readers. And there’s something for everyone: from comics to novels or autobiographies to memoirs.

Thanks to this initiative, people can access a vast range of editorial offers depicting heartfelt and open-minded stories full of brave characters.

Our publishing houses also suggest other reading suggestions:

The Wom also created a special section on its website. The Wom in fact addresses its community through such area by sharing content developed to give space to the LGBTQIA+ communities and clarify the most controversial issues to spread awareness and inclusion.

 

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With the aim of strengthening the activities of the brands’ multi-channel development and digital initiatives, Mondadori Media S.p.A. assumes an organisational structure intended to increasingly and more effectively monitor the constantly evolving markets.

As of today, Carlo Mandelli, CEO of Mondadori Media since 2020, will focus on the management and development of magazine brands.
Mandelli will also act as the Group’s Strategic Development Manager, thus directly reporting to the Mondadori Group’s CEO, Antonio Porro, with the aim of supporting business development by identifying new opportunities both in Italy and abroad. Mandelli is Chair of Direct Channel S.p.A. and CEO of Mondadori Scienza S.p.A.

Contemporaneously, Andrea Santagata, former General Manager of Mondadori Media, becomes CEO of Mondadori Media, thus overseeing the departments involved in the management and development of digital brands and the MarTech hub.  Santagata is also Chief Innovation Officer of the Mondadori Group, thus Head of the Information Systems Department, and member of the Board of Directors of Mediamond and AdKaora.

The partnership between McDonald’s and Giallozafferano, Italians’ preferred food media brand, is increasingly strengthened with 33 million sandwiches sold and is renewed with the 5th edition of Chicken Creations to present two tasty novelties inspired by the original McChicken, which will be available in all 670 restaurants from June 14 to August 29.

The two new recipes are based on quality Italian ingredients that are harmoniously added to the fully Italian chicken breast supplied by Amadori and Bimbo’s Italian-made bread. The McChicken Mediterraneo combines mozzarella and tomatoes with the strong taste of an olive and Italian caper sauce. The McChicken Pesto Rosso, available both in the sandwhich and wrap version, instead associates the delicate flavour of chicken with crispy bacon and a dried cherry tomatoes sauce made with Grana Padana DOP.

The Chicken Creations further strengthen the commitment of McDonald’s towards the Italian agri-food chain, from which the company purchases over 140 thousand tons of raw materials each year, for an investment of 370 million euros. Such data confirms the strong bond with this sector and further emphasises the continuous development of Made in Italy products. In fact, today, 85% of McDonald’s suppliers are Italian companies and, thanks to the partnership with the Qualivita Foundation, 20 partnerships have been signed with the Protection Consortia.

The Chicken Creations were jointly achieved by the chefs of McDonald’s and Giallozafferano, who once again worked on two recipes in the name of Italian excellence to bring a new tasting experience to customers’ trays.

“We are happy to celebrate the 5th anniversary of this partnership with Giallozafferano today. Such partnership allows to continue on offering new and original recipes to our customers and to demonstrate our strong bond with the Italian territory and its delicacies. For some time now, we decided to pursue a Made in Italy path and thus invested in the country’s agri-food sector to ensure that top Italian products can reach an ever greater public. Thanks to the precious 15-year partnership with the Qualivita Foundation, we signed numerous partnerships with the Protection Consortia. Among these, the one achieved with the Grana Padano DOP Consortium is the 20th, to which, according to the recent announcement of the agreement stipulated, the Pomodoro di Pachino IGP Consortium will be added,” stated Dario Baroni, CEO of McDonald’s Italia. “We are certain these new recipes will be very successful among our customers, who have always recognised chicken as one of their favourite ingredients.”

“In the fifth anniversary of partnership between Giallozafferano and McDonald’s, we can confirm that our project yielded excellent results,” stated Andrea Santagata, CEO of Mondadori Media. “Innovation, which has always been part of our brand’s DNA and of that of McDonald’s, the Made in Italy concept and this complementary target were at the basis of the partnership’s success. But the ability to create new languages and use the creators, or new media, were also an essential part of the conversion process: a high-value engagement which resulted in over 33 million sandwiches sold,” concluded Santagata.

The new Chicken Creations project involved some of Giallozafferano’s most popular top creators, from Daniele Rossi to Andriana Kulchytska, from Rafael Nistor to Foodqood, from Luisa Orizio to Sebastian Itarau and Eva’s Food Addiction. Each of them, through their own style and communicative tone, will create a series of exclusive contents on the social profiles of the most popular Italian food brand to entice its 60 million followers and 18 million unique monthly users.

The new recipes were presented today at a special event, organised at the McDonald’s restaurant of Milan, in Passaggio Duomo, and hosted by Willwoosh and the youtuber Guglielmo Scilla, together with the exclusive participation of the songwriter and record producer, Mr Rain.

The 2023 Chicken Creations campaign and visibility plans were developed together with Brand On Solutions, Mediamond’s project department, coordinated by OMD and in partnership with Leo Burnett, and promoted on all Giallozafferano’s digital channels, from their website to all their social profiles – Facebook, Instagram, TikTok and YouTube – and up to the App consisting of specific push notifications for McDonald’s drive-to-store and drive Apps.

Focus, Focus Storia, Focus Junior and Focus Wild launch the first School Camps edition, a new project conceived in partnership with Sunny Life, a company specialised in tourism and cultural travels for children between 6 to 18 years of age and affirmed tour operator of the Focus Junior Summer Camps.

The School Camps provide innovative and complete educational offers focused on students and teachers, starting from in-class training to on-field experience at the camp and ending with the drafting of final summary in digital format.

The Focus system brands pursue their licensing development through this initiative, by further extending their educational offer to educational trips: real training, interdisciplinary and customised courses – using the tested STEAM approach – to spread knowledge on scientific and mathematical subjects with the help of other disciplines such as art, history and architecture.

Such activity, designed for primary and secondary school students, aims to stimulate and involve the youngest by exploiting knowledge and developing skills. Such project asserts the attention of the Focus, Focus Storia, Focus Junior and Focus Wild brands towards both the education of the youngest and highly topical issues, such as sustainability and inclusion.

In addition to being real learning workshops, the 2023/2024 School Camps allow children to live truly unforgettable experiences under the guidance of professionals.

• Focus, a leading brand of scientific information, provides a package of ideas specifically designed for secondary schools and studied around the most current educational topics, with particular interest and insight into the technical, scientific and technological fields.
• Focus Storia, a magazine dedicated to the most striking historical and cultural facts and great protagonists of the past and present, offers a special catalogue conceived for secondary schools and designed to revive those places in which traces of our history are still evident.
• Focus Junior, a point of reference in the kids’ segment, suggests experiences developed to introduce topics such as innovation, sustainability and inclusion to primary and secondary school students – through a multidisciplinary and transversal approach – always according to the needs and age of such young learners.
• Focus Wild, an intergenerational brand dedicated to the world of animals and nature, provides primary and secondary schools with a vast repertoire of experiences conceived to specifically attract the students’ attention towards the most current and urgent environmental issues, always in an engaging, fun and exciting way.

Verona, Milan, Genoa, Rome, Pompeii and Matera are just some of the destinations planned for the School Camps of Focus, Focus Storia, Focus Junior and Focus Wild. All destinations were selected by the Mondadori Group brand among the vast range of cruises and school trips suggested in Sunny Life’s catalogue.

The complete and updated catalogue will be available on the following link: http://focuscamp.it/.

Mondadori Media, the leading Italian multimedia publisher on social media and one of the most important players in the digital sector, will be the star of the first edition of the IAB Showcase, the IAB Italia marketplace dedicated to digital content scheduled for tomorrow, Tuesday, 30 May, in Milan.

A ​non-stop, 40-minute relay, where the creators of Giallozafferano,​Mypersonaltrainer,​The Wom and Webboh​and talent agencies Power and Zenzero, will take turns on stage with sketches, challenges, head-to-head interviews, games and time for entertainment and in-depth analysis. The show will be hosted by Power’s young talent, Diletta Begali, who will guide the audience through the line-up of stars from the world of food, fitness, beauty and fashion.

Empower your engagement: brand, creator and Mondadori Media together for a perfect match! – as the name implies, the event wants to emphasise the value of collaboration between publisher, creator and brand by constructing tailor-made communication strategies that are effective for the younger generation. The stars of the Mondadori Group’s team of creators and agencies, together with Andrea Santagata and Daniela Cerrato, respectively the CEO and Marketing Director of Mondadori Media, will tell the story first-hand on the event’s main stage.

The Mondadori Media showcase – Presenting Partner of IAB Showcase – will see an extraordinary line-up of top talent from the Italian digital scene, including:

• Niccolò Famiglietti, international teacher and trainer on the Power Talent Agency roster and face of Mypersonaltrainer, the leading brand in the wellness, fitness and health sector with 14 million unique users and 3 million followers on social media. Famiglietti will interact with the audience in the room, challenging them to perform a series of easy-to-perform exercises for everyone.
• Diletta Begali, a Youtuber who has established herself on social media for her stories about travel and daily life, will perform a sketch on stereotypes related to creating an influencer marketing project along with Giulia Bellu, actress and content creator, both of whom are on the Power
• Benedetta De Luca, Gender & Inclusion Editor at The Wom, will guide the audience through an overview of the values and strengths of Mondadori Media’s 100% inclusive social media brand, with 9 million unique users per month and 6 million followers on social media. The content creator and disability advocate will also present the new video format TikTalk, created in collaboration with Hej!, together with Daniela Cerrato.
• Giulio Pasqui, CEO of Webboh, and Nicky Passerella, the brand’s leading creator, will also be on the Mondadori Media stage. Together they will be the stars of a special head-to-head interview on the language of Gen-Z. It will be a discussion about the first digital community dedicated to the new generation, with 5 million followers and more than 14 million monthly interactions, appearing in the top ten of the most social media-oriented Italian media, from two different points of view.
• The showcase will also see talks by Aurora Cavallo (aka Cooker Girl) and Diletta Secco – Giallozafferano’s leading talent and one of Zenzero co-founders, the talent agency for the best Italian food creators – who will discuss their experiences as food creators in a game, focusing on projects, recipes and communication methods related to the digital world.
• Clizia Monguzzi, Account Director of OMD, will close the showcase and, together with Andrea Santagata, will tell the story of the development and the value of McDonald’s case history on-air on the channels of Giallozafferano, the leading food media brand in Italy with 18 million unique users per month and 60 million followers on social media.
• For the grand finale Daniele Rossi, the renowned chef from Giallozafferano, and one of Zenzero ‘s co-founders, will perform in a special cooking show.

The line-up of Mondadori Media speakers at the IAB Showcase:

• Diletta Begali, Host & Content Creator – Power Talent Agency
• Giulia Bellu, Actress & Content Creator – Power Talent Agency
• Aurora Cavallo, Creator of Giallozafferano and Co-Founder​ of Zenzero Talent Agency
• Carolina Cefalù, Head of Talent Manager of Zenzero Talent Agency
• Daniela Cerrato, Marketing Director of Mondadori Media
• Benedetta De Luca, Gender & Inclusion Editor of The Wom – Power Talent Agency
• Nicolò Famiglietti, Beauty & Fitness Influencer – Power Talent Agency
• Clizia Monguzzi, Account Director of OMD Italy
• Giulio Pasqui, CEO & Co-Founder of Webboh
• Nicky Passarella, Creator and Actress
• Jessica Piga, Head of Talent Manager at Power Talent Agency
• Daniele Rossi, Creator of Giallozafferano and Co-Founder of Zenzero Talent Agency
• Andrea Santagata, CEO of Mondadori Media
• Diletta Secco, Creator of Giallozafferano and Co-Founder​ of Zenzero Talent Agency

With the 2023 graduate exam, 470,000 students will return to the traditional pre-pandemic exam, with the first and second national written exams and an oral interview. On the other hand, there’s an ad-hoc exam for students from the flooded areas of Emilia-Romagna and Marche.

WHO WILL BE THE AUTHORS FOR THE ITALIAN TOPIC?

Studenti.it – a leader for Gen-Z at school – asked this in a survey of 5,600 girls and boys who responded by making predictions based on the 2023 anniversaries, including the 150 years since the death of Alessandro Manzoni, the 100 years since the birth of Italo Calvino and the 160 years since the birth of Gabriele D’Annunzio.

The anniversaries for these three authors and their importance in the literary landscape put them on top of being the “most likely” topic for the first test for 33% of respondents. 27% expect it to be on Manzoni, 18% on Calvino, while 17% predict D’Annunzio. For the remaining 5% a track will come out on another literary great author, like Italo Svevo (100 years after the publication of Zeno’s Conscience), but there are also chances for Primo Levi, Giuseppe Ungaretti and Luigi Pirandello.

AN ESSAY ABOUT ARTIFICIAL INTELLIGENCE AND CHAT GPT?

Among the students’ other predictions there is a possible track on artificial intelligence. 76% of respondents consider it very likely against 24% who believe it may be unlikely, because it’s too obvious.

TYPE OF TRACK: THE ARGUMENTATIVE ESSAY IS THE HIGHLY-RATED

Among the different types of tracks that students will find in the first test, the one that is currently receiving the highest rating (39%) is type B: the artistic, literary, historical, philosophical, scientific, technological, economic or social argumentative essay. However, 36% of the graduates are opting for the type C, an essay on a current topic, while analysing the text of poems or prose – type A – has been chosen by 25% of the graduates.

THE EXAM IN A WORD

The graduate exam is… Studenti.it also asked the 5,600 students in the survey to describe their feelings about the exam in one word. The most cited ones were: anxiety, stressful, panic, hell, liberating, impossible, complicated…but, fortunately, they also cited…growth, goal, important, exciting, beautiful…

Studenti.it
Studenti is the Mondadori Group brand leader in Italy for the digital market in the education category, with 4 million users (source Audiweb). It is a leader for Gen-Z at school, thanks to a dynamic and constantly evolving editorial offer, characterised by innovative languages and content and a team of young creators: a formula that has allowed Studenti to reach over 1.3 million followers on social media (Source Shareablee and social insights), on TikTok – where it is followed by 640 thousand users – Facebook, Telegram and on YouTube (StudentiTV) where students access guides and tutorials to prepare for exams.

The torrent of water and mud that recently struck Emilia-Romagna, a region that calls to mind laughter and friendship, drives us to help the people who have lost everything, the businesses that will have to leave after this tragedy, and the region itself.

This is why Mondadori Media and Banca Mediolanum have launched the fundraising initiative “Let’s Help Emilia Romagna TOGETHER”, involving readers, followers, customers and friends.

The dedicated current account is:
IBAN IT54O0306234210000002727272
To “BANCA MEDIOLANUM”
Reason: “INSIEME AIUTIAMO L’EMILIA ROMAGNA” [LET’S HELP EMILIA-ROMAGNA TOGETHER]

Together, thanks to everyone’s generosity, we can help Emilia-Romagna to recover, donating every Euro to the official Emilia-Romagna Region fundraiser, to support people and communities affected by recent disasters such as floods and landslides.

INTERNI DESIGN RE-EVOLUTION confirmed and exceeded expectations at FuoriSalone 2023 that gave the design project community a great gift in terms of research, sustainability and the future.

From 17 to 26 April, the event, created and coordinated by the Mondadori Group magazine directed by Gilda Bojardi, has produced record numbers, recording an audience presence of 400,000 people in the three institutional venues: the University of Milan, Eni Space in the Botanical Garden of Brera, and the Audi House of Progress at the Portrait Milano. It’s also been a great public success in its two satellite locations:  Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol. In addition, more than 150,000 users viewed the first fully digital installation at the Torre Velasca.

This edition of the exhibition has translated the concept of Evolutionary Thought into experimental installations, intended as a design tool for new known and unknown territories: physical and digital, multimedia, present and future.

With the contribution of the 3 co-producers (Audi, Eni and Whirpool) and in collaboration with companies and institutions, INTERNI has gathered more than 40 famous and young Italian and international designers and architects and some artists, in a fusion between Architecture, Design and Art.  For the exhibition, 40 installations, micro-architectures and macro-objects have been created, all site-specific that – together with conferences, talks, live performances and showcases – have created a varied mosaic of styles and visions, as well as time for discussion, attracting thousands of people. Visitors included large numbers of Italian and international journalists, who provided excellent coverage for INTERNI Design Re-Evolution in the daily papers, on radio and TV, in the trade press and in popular magazines, and ensured a continuous presence for the exhibition on the main social channels and the web.

The INTERNI exhibition confirms its place as the iconic event of the FuoriSalone, created as an initiative of the magazine’s editor, Gilda Bojardi. The foundation of its success is the outstanding design and cultural content of the installations, the internationally famous brands involved, flanked by smaller operations who also offered exhibits of great interest.

The exceptional response from both the public and the media reflects the absolute leadership of INTERNI in the professional living sector and in design system communication.

We thank the co-producers Audi with Gabriele Chiave and Controvento, Eni with Italo Rota and CRA Carlo Ratti Associati, Whirlpool with Odile Decq Studio, and all the companies, designers and architects who participated: Mirage with Andrea Boschetti and Metrogramma, It’s Natural, Centrorochas and ApexBrasil with Vivian Coser, Annaka with Annabel Karim Kassar Architects, Felis with Intro and FMG Shapes with Massimo Iosa Ghini, AXA IM Alts with Ma Yansong and Andrea D’Antrassi MAD Architects, Mapei and ICA Group with One Works, ApexBrasil with Bruno Simões, Roca with Benedetta Tagliabue EMBT Architects, Landscape Festival with Topotek 1, Sanlorenzo with Piero Lissoni, Galleria De Ambrogi with Gianluigi Colin, Amazon with Stefano Boeri Interiors, Simone Micheli, DotGallina with Jacopo Foggini, Artemide with MCA – Mario Cucinella Architects, Missoni with Alberto Caliri, Tile of Spain with Tomás Alonso Studio, Itelyum with Roberto Banfi/Studeo Group, Caparol, Build-Up with Silvio De Ponte Architects, Labo.Art with Ludovica Diligu, Studio Gum with Sergio Fiorentino, Besenzoni with Francesco Forcellini, Halo Edition with Mandalaki, Ever In Art with Marco Nereo Rotelli, Embassy of Italy in Madrid with Carmelo Zappulla External Reference, Levi’s with Ian Berry, Giannoni & Santoni with Gianni Lucchesi, Fidenza Village with Urbansolid, Pedrali, Zambaiti Parati, Concreta with CaberlonCaroppi, Boero with Francesca Grassi/Italo Rota Studio, Cimento with Parisotto + Formenton Architects, Atelier Biagetti, Eataly with Paola Navone/Otto Studio, Urban Up | Unipol De Castillia 23 with Maria Cristina Finucci, Hines with Elena Salmistraro.

Focus, the Mondadori Group brand that’s the leader in popular science, is on the newsstands this month with a special issue dedicated to the latest advances in cancer research.

An updated guide full of insights to let readers discover the latest innovations and therapies, including experimental and anti-cancer: from the analysis of DNA alterations to vaccines, from proton therapy to targeted treatments that are more customised and effective, as well as the tools and perspectives that Artificial Intelligence can offer in this field.

A report – created with the collaboration of specialists from the most important Italian universities and centres of excellence at the forefront of cancer research worldwide – which underlines the role of Focus as a leading magazine for an audience of readers and users who are passionate about the great scientific and technological issues, including in the field of medical information.
Thanks to a clear and direct style and a careful and dynamic look at everything that is innovation, the brand reaches an audience of 5.5 million readers and users and 3.6 million followers on social networks every month.

“What emerges today with increasing evidence from oncological research,” says Raffaele Leone, Director of Focus, “is the variety of treatments and therapeutic approaches”. Cancer is a disease that has always been with us, a ‘malignant natural error’ that is nevertheless facilitated by harmful habits (smoking being the most typical) and pollution in the surrounding environment. It is a cellular mutation that often has the ability to camouflage itself so as not to be intercepted and neutralised. Today we are able to invent increasingly customised and targeted cures against the various types of mutation, to unmask them and attack them”, concludes Leone.

In the new issue of Focus we will talk about projects with an international scope, such as Palm (Pediatric Acute Leukemia of Myeloid origin), but also Italian projects such as the Molecular Tumor Board, a national network to standardise procedures and create a network of consultancies throughout the country.

Through numerous fact sheets – which have also been created thanks to the contribution of scientists and experts – the most widely read monthly magazine in Italy sheds light on the importance of prevention through vaccines against Hepatitis B and HPV, and the possibility for smokers to get free lung scans with the aim of raising awareness and giving hope.

The creation of such a rich and in-depth report has been possible thanks to constant contact with research institutes, universities, hospitals and foundations, which Focus has always collaborated with to keep its readers informed and updated.

This issue made use of the valuable collaboration of:
IRCCS Istituto Clinico Humanitas [Humanitas Clinical Institute Research Hospital]
San Raffaele Hospital
National Cancer Institute
European Institute of Oncology
Umberto Veronesi Foundation
Airc Foundation
abmedica
RevoLuTion_Innovation in Cancer Care 

And it involved:
Vita-Salute San Raffaele University
Italian Association of Medical Oncology
Centro di riferimento oncologico (CRO) di°Aviano [Aviano Oncology Referral Centre]
Centro di Senologia del Policlinico San Martino di Genova [Centre for Senology of Hospital Policlinico San Martino of Genoa]
Oncohematology Clinic of Padua
MD Anderson Cancer Center in Houston
Bambino Gesù Children’s Research Hospital
Italian Pulmonary Screening Network
Italian Society of Oncological Urology
University of Milan
University of Palermo
University of Turin
University of Melanoma, Oncological Immunotherapy and Innovative Therapies IRCCS INT-Pascale Foundation of Naples

For graduation 2023, Studenti, the digital point of reference of the Educational segment, and Webboh, the first community dedicated to Generation Z, offer their partners a one-of-a-kind opportunity to speak to the 470 thousand graduating seniors taking their exams throughout Italy.

Throughout May and June, the two brands’ editorial plan includes a vast range of contents on both Studenti, via its cross-topic expert creators, and Webboh, to speak of the upcoming graduation of GenZ’s most popular idols: a unique offer aimed at reaching the vast range of graduating seniors on their favourite channels, especially on Tik Tok and Instagram, and at supporting them educationally and psychologically in an entertaining way.

Both Studenti and Webboh take advantage of this opportunity to renew their graphic contents and logos: via a restyling of the website and a “special graduation section” for Studenti.it and optimized navigation on Webboh.it, so as to ensure more interactiveness between the website and social communities.

For the brands interested in communicating with the target audience at this specific stage of their life, Studenti and Webboh – together with Brand On Solutions, the Mediamond branch focused on special initiatives – planned original and engaging branded contents for all customers interested:

• the Graduation diary: a series of selfie video contents on Instagram through which GenZ’s most popular young creators will detail their study period by speaking of the most intense moments and emotions preceding their exams;
• POV, I’m graduating: a social video format in partnership with Giulia Bellu (@giulia_bellu – Power Talent Agency creator) and Eva Andrini (@evasfoodaddiction – Zenzero Talent Agency creator) aimed at giving advice on how to overcome anxiety and what to eat while studying in an ironic and gentle tone;
• Vox – The Voice of Graduating Seniors: a social video format with Webboh’s Tiktokers aimed at meeting and interviewing graduating seniors at the school gates during their exam dates and to allow youngsters to share their experiences and emotions.
• After graduation: a great online survey on it concerning students’ choices after the exams and a collection of special web and social orientation contents dedicated to life after graduation: from post-graduation tips to guidance on how to study abroad and other ideas on starting a career.

Studenti and Webboh are GenZ target leaders with respectively 4 and 3 million unique monthly users (Audiweb source) and with over 3,5 million overall followers on their social networks (source: Sensemakers on Comscore Shareablee): an audience that ensures high quality KPIs and above-average engagement rates to its communication partners.

• Studenti‘s graduation special completes its traditional web offer – conceptual maps, premium contents, summaries, – a vast range of original contents from its edu-creators through the #learnwithtiktok hashtag. The brand, which counts over 1,2 million followers, records continuous growth on Tik Tok, which now accounts for about half of total followers.
• Webboh follows the graduation steps of the most popular creators through a gentle and entertaining approach. The post “What were the creators’ final marks?” was among the ten most read articles of 2022 on it. With over 15 million monthly interactions and 2,3 million followers, Webboh is in the top 10 of Prima Comunicazione’s and Sensemakers’ “Top Most Social Media” ranking.