Media

Studenti, the Mondadori Group’s standard-setting community for Gen Z at school has recorded some extraordinary numbers on the website, for the 2023 Italian high school diploma exams, with a total of 5 million sessions (source: Google Analytics), whilst on social media particularly on TikTok where the brand’s special videos for the exam recorded 13 million video views, up 300% compared to 2022 (source: Iconosquare).

This success has been achieved thanks to important new products: the Studenti.it website has been refreshed with a new logo and a new look  alongside a host of improvements to more efficiently use the huge amount of resources available online from social media and mobile devices. School leavers could access the thousands of resources available and more easily combine the content with searches for more detailed information, summaries, concept maps and even podcasts, available on all of the major audio platforms (Spotify, Apple Podcasts, Google Podcasts, Spreaker) and video lessons on the StudentiTV channel on YouTube.

In addition, according to tradition, news about the exam was covered in real time during the days on which the first two written tests were held (June 21-22) through a real live broadcast.

EDUTAINMENT PROTAGONIST ON SOCIALS

For the 2023 Italian high school diploma exams, Studenti played a key role on Gen Z’s favourite social networks: TikTok, for last-minute tips and revision, and Telegram, with a dedicated channel “Maturità 2023” (High school diploma exams 2023) designed to provide real-time support. Studenti has remained true to its purpose of providing support for study, focusing the TikTok channel videos on Edutainment, highlighting its leadership role with the hashtag #imparacontiktok and using fresh, easy-to-understand language.

Resources on TikTok focused on the most interesting topics for the school leavers’ exam and revision. A host of themed videos were produced in collaboration with edu-creators who are already linked to the brand, such as the communicator @scienzaedintorni, ambassador @emanuele_bosi, study coach @letismind, English teacher @antonioparlati and some new entries such as @scescience, the Physics student who engages girls in STEM subjects and @emmalaprofditaliano who shares rules and curiosities about Italian language. The young creators from Studenti want their videos and messages to be genuinely helpful and to be role models and reference points for teenagers too.

COLLABORATION WITH McDONALD’S

For the 2023 high school diploma exams, Studenti entered into a prestigious partnership with McDonald’s, which chose the special project “Road to the exams, good luck to all high school leavers” from the branded content solutions put forward. As the school exams coincided with the launch of #Summerdays from McDonald’s – from 5 to 30 June, with a special offer daily on the app – 5 creators from Studenti designed and produced TikTok videos with useful tips for the final days of exam preparation: “Three tips for the Italian exam”, “The importance of taking a break from studying”, “Avoid these mistakes when preparing for the high school diploma exams”, “The 3 most incredible mistakes in the history of the Italian high school final exam”, and “How to revise when time is tight”. At the end of each video, the creators provided followers with one more piece of advice: relax with a break at McDonald’s, enjoying the app offer of the day. The project was developed in cooperation with Fuse, the specialist branded entertainment unit of the OMG Group.

BACK-TO-SCHOOL TIME

Studenti’s  commitment to supporting its young users and followers does not end with the Italian high school diploma exams but continues throughout the summer with news on the new procedures for the medicine test, post-diploma guidance, and content to help cope with holiday homework.

Branded Content proposals also continue: for  Back To School Studenti, in collaboration with Brand On, a project division of Mediamond, offers innovative and high-engagement partnership formats for the market, with a focus on good intentions for the return to school to engage students, families and professors with issues that also play an increasingly important role as school. These issues will be examined and explained by Studentithrough online surveys, articles, in-depth videos, and with the involvement of edu-creators on TikTok. They will target partners interested in aligning with values that are increasingly at the forefront of GenZ’s priorities such as inclusion, environmental sustainability, mental health, and rapid access to the world of work.

The Wom, Mondadori Media’s 100% inclusive digital brand that speaks to young millennials and Generation Z, has won the Diversity Media Awards 2023 for the “Best Web Article”.

The eighth edition of the “Inclusion Oscars”, organised by the non-profit “Fondazione Diversity”, awarded the characters and media content that have contributed to an inclusive representation that highlights people by gender and gender identity, sexual and affective orientation, ethnicity, age, disability and physical appearance.

These are issues close to the heart of The Wom’s mission, which has become a touchstone for the younger generation on the Internet and on social media for the ability to combat prejudices and stereotypes with levity and empathy and highlight the uniqueness of every individual.

The Wom has set itself apart in the “Best Web Article” category – as part of the media awards – because of “‘No Data’: the investigation denouncing the lack of data on Italian Law 194”, written by contributor Francesca Polizzi.

“We are proud to receive this award: it’s an important recognition for the work done by The Wom team, just over a year after its debut on social media and the Internet. We make a daily commitment that comes from the need to make room for issues like equal rights, diversity and inclusion”, said Daniela Cerrato, Digital Marketing Director at Mondadori Media. “Our first mission is to raise awareness and we do it using a language that goes beyond any label, to get closer and closer to what our future represents, namely the new generations”, concluded Cerrato.  

That value, promoting an inclusive culture, is at the heart of the entire Mondadori Group’s commitment.

“As Mondadori Group we’re particularly proud of this major achievement from The Wom. It’s a privilege and a continuous source of enthusiasm for all of us to be able to contribute to the creation of a more inclusive, attentive and future-oriented society and world of work”, said Francesca Rigolio, Chief Diversity Officer of the Mondadori Group and Head of Human Resources in the Books Department.

The Wom is the new all-digital, social first media brand dedicated to Millenials and Generation Z, who consider uniqueness a strength and a value that enriches themselves and others. The Wom is the touchstone for the younger generation on TikTok and Instagram, with a total fanbase of 5 million followers (Shareablee + social insights May 2023) and 9 million unique users on the Internet (Audiweb April 2023)

AdKaora, the Mondadori Group’s digital agency specialising in user-centric mobile advertising and proximity marketing, and Savi, a marketing technology company specialising in the management of discount voucher-based shopper activation services, form an exclusive partnership that aims to promote the use of digital coupons at the main retail brands.

It’s a project that aims to offer customers a new level of proximity marketing able to influence the shopper journey through mobile couponing. More than 40% of Italian families are dedicated to looking for discounts and offers, and almost 60% of them carefully evaluate prices and quantities of the products they intend to buy (Iri Fmcg Demand Signals, October 2022).

This is a buying habit that, according to research by Savi, has grown by 25%, compared to 2021, and which today represents 10.5% of total cash transactions.

The integration between AdKaora’s advanced proximity marketing suite and Savi’s shopping activation technology therefore makes it possible to enhance brands’ marketing strategies, encouraging brand awareness, consideration and conversion thanks to the involvement of different media channels: from standard display formats and rich media created ad hoc by AdKaora Creative Studio, to push notifications, through Stocard formats and social planning carried out together with Hej!.

These tools are combined with drive to store objectives, as well as product launches, loyalty, customer acquisition and sales increases, allowing us not only to engage the user in the points of interest involved in the campaign, but also to collect important insights for brands thanks to footfall and post-campaign analysis.

Andrea Zermian, Savi’s Sales and Marketing Director: “Until today, media strategies often stopped ‘outside the store’, failing to follow the customer until in converted into a transaction at the checkout. Today, thanks to the partnership with AdKaora, the loop of a promotional initiative closes with the purchasing act being measured promptly. The transaction, that uses digital coupons and that is done in a fully automated manner through the retailer’s checkout, allows you to follow the shopper through their journey, starting thanks to online media and ending with the transaction in the physical point of sale. So, ultimately, it’s a fully measurable, omnichannel end-to-end experience. Now, thanks to this new collaboration, we’ll also be able to influence customer purchasing behaviour in the ‘moment of truth’, i.e. when they’re inside the store and are shopping”.

Davide Tran, CEO of AdKaora: “The partnership with Savi allows us not only to enhance our advanced proximity marketing offering with an additional user engagement channel, but also to improve their shopping experience, getting close to what’s called the ‘last mile’ in a targeted manner. Savi’s digitalisation of the coupon was what many customers wanted and having an exclusive partnership with this solution allows us to be a unique player on the market. In fact, sending the coupon directly greatly affects the purchase behaviour since the user is more encouraged to use the discount they receive on a certain product in the next few days by going to the points of sale. So there’s an opportunity for brands to achieve very specific communication objectives, which at the same time strengthens the drive to store”.

How digital coupons work
The promotion is created digitally on the Savi platform and is distributed through AdKaora channels. It can be used exclusively in a paperless form, which helps both the user experience and managing accepting the coupons at the point of sale.

The CouponLink page, a web page delivered to the consumer with a unique URL, hosts multiple discount coupons, but using them at the checkout only requires that a single “box” barcode located at the top of the page be used. This way the coupons are used favours security and generates useful insights in real time, promoting a seamless experience for the shopper, without requiring them to subscribe to or download any mobile apps.

Giallozafferano, the most followed food media brand in Italy, is delighted to announce its participation, as a Universal Marketing media partner, to the Summer Fancy Food Show, the prestigious fair held in New York from 25 to 27 June, 2023.
Now in its sixty-seventh edition, the event is an important opportunity to explore new culinary trends, create relationships with commercial partners and launch new products and brands in the food sector.

Giallozafferano‘s participation to this fair was made possible thanks to the agreement drawn up with Universal Marketing, organiser of the Italian Pavilion with well over 300 exhibiting businesses of the food&beverage industry and partner of Italian companies at the most renowned exhibitions worldwide. Such strategic relationship allows Giallozafferano to better present its offer to an international public: six social profiles, 36 million followers and a website specifically designed for Italian cuisine lovers from around the globe.

Giallozafferano will bring its traditional and creative cooking expertise to the Summer Fancy Food Show while organising live cooking shows and exciting events especially thought-out for this exhibition and the food world. At the Javits Centre of New York, in the Fair’s Italian Pavilion, some of the most popular food creators of Zenzero, Mondadori Media’s talent agency dedicated to the best Italian food creators, will enliven the cooking shows: Cooker Girl, the one with the red apron who plans on acquiring valuable experience in the kitchens of renowned international restaurants this summer; Chef Daniele Rossi, with 4 million followers, will create exceptional dishes using the products of some of the over 300 Italian exhibitors; Mattiastable, one of the most popular emerging talents of the US, will share his amazing ability to tell culinary stories bound to inspire the fair’s public.

“New York’s Summer Fancy Food Show is a significant venue of the food industry and we are proud to participate at this great culinary exposition with Giallozafferano and Zenzero,” stated Andrea Santagata, Mondadori Media CEO of the digital area and MarTech. “This fair is an extraordinary opportunity to encounter Italian brands and businesses set on attracting an international public and sharing our passion for food by entertaining the Fair’s visitors and social media followers with the recipes of our creators. We are grateful to Universal Marketing for its support and for making our participation at this important global showcase possible, as we intend to use this opportunity to launch new food-based ideas and formats through digital and social media channels,” concluded Santagata.

“This partnership with Giallozafferano confirms the increasingly growing importance and strategic role of the international Summer Fancy Food fair for the Italian agri-food sector, especially in the United States of America. We received an amazing amount of participation requests, reaching a fully sold out quota, and can’t wait to admire, together with New York’s great public, Giallozafferano and Zenzero,” stated Donato Cinelli, Chairman of Universal Marketing.

All food lovers and operators of the industry can follow Giallozafferano and Zenzero’s food creators on the social channels to discover the latest trends, opportunities and Italian products planned for the Summer Fancy Food Show.

For more information www.giallozafferano.it

Tv Sorrisi e Canzoni, the leading brand in the world of entertainment, will take part as a Media Partner in this year’s Diversity Media Awards, the Oscars of Inclusion, created and promoted by the  Fondazione Diversity.

The Awards – which will take place this evening in Milan at the Teatro Lirico Giorgio Gaber – will be awarded to the figures and media content that have contributed to an empowering representation of diversity in the areas of gender and gender identity, sexual and affectional orientation, physical appearance, ethnicity, age and disability.

Sorrisi will take part in the forefront of the various stages of the event with content and analyses on the magazine, on social networks and online to share the stars of the numerous categories in the competition with its community of readers, users and followers, including: Best Italian Film, Best Italian TV Series, Best Foreign TV Series, Best TV Program, Best Radio Program, Best Podcast, Character of the Year, Creator of the Year, Best Digital Product, Best Kids Series, Press Awards and Best Newscast.

At the start of the evening TV Sorrisi e Canzoni will also be on the D-Rainbow carpet of the Diversity Media Awards to deliver the Telegatto award to Francesca Vecchioni. The founder and president of the Fondazione Diversity will receive the coveted statuette – which Sorrisi assigns to public figures who have stood out the most in the field of contemporary entertainment, from TV to sports, from music to cinema – for “dedication and concrete actions with a major social impact, aimed at promoting the dissemination of an ever-growing inclusive culture within the world of entertainment”, said the Director of the magazine Aldo Vitali.

Chi, the most widely read “people” magazine in Italy, has chosen one of the most iconic locations in Italy, the Grand Hotel Rimini, for a charity event that demonstrates great support for the cause, and that will be held on Wednesday 28 June.

An exclusive summer party, with the magical and evocative theme of “By Moonlight”, involving the stars and players from the jet set, entertainment, politics, entrepreneurship and the country, but which above all demonstrates a generous and supportive heart: the Chi Charity Gala Dinner will be the culmination of the “Let’s Help Emilia-Romagna Together” fundraiser launched by Mondadori Media, together with Banca Mediolanum, in the hours immediately following the flood. All the proceeds from the dinner, in which more than two hundred entrepreneurs and celebrities will take part, will be donated to the Emilia-Romagna region through a dedicated account to support people and communities affected by floods and landslides.

“Helping those in need is increasingly urgent in our society”, said Alfonso Signorini, Chi managing editor. “Distracted by a thousand and one things, an emergency is enough to make us understand how important it is to be helpful. Nothing makes us feel better than being supportive. And it’s beautiful that Chi, who’s always been a symbol for escapist and leisure reading, is alongside the people of Emilia-Romagna for such an important cause. We’ll get back to entertaining, but now’s the time to act”.

“We want this gala evening to be a small but significant contribution to reviving a place, the Romagna Riviera, and a region, Emilia-Romagna, which has always been linked to the history and stories of Chi and its figures”, said Massimo Borgnis, the magazine’s editor-in-chief. “So what better opportunity to strengthen this bond by starting in the most symbolic place of the Riviera, the Grand Hotel Rimini, a concrete show of support, so that with the help of everyone, Romagna will soon return to being a place for la dolce vita, a place that’s about hospitality, joy and fun, which has been part of our holidays and our dreams and which Chi loves to describe in its pages”, Borgnis concluded.

Chi Summer Night: an exclusive evening by moonlight

Hosting the great party at Chi‘s invitation is the Grand Hotel Rimini of the Batani Group, a Liberty building of outstanding beauty, one of the iconic locations in Federico Fellini’s Amarcord, an incomparable location in the seaside history of the Riviera and of Made in Italy tourism.

“I’m pleased that, after the break due to the pandemic, Chi and Mondadori Media, to whom we have become great friends with and collaborated many times, have chosen the Grand Hotel Rimini and Romagna for their summer party. It will be a special evening, which has an even greater meaning, given the commitment made by everyone in the charity collection for the Emilia-Romagna region. It’s one more demonstration that if tourism is working, it can help those affected by the flood”, said Paola Batani, CEO of the Batani Group Select Hotels.

The exclusive event will start at 6:30 pm with an extraordinary blue carpet to welcome guests with a very impressive entrance in the Piazza Fellini, a grand thoroughfare for the public and the whole city. A welcome cocktail will follow in the majestic setting of the outdoor garden of the Grand Hotel Rimini, which will be set up with bright spheres to recall the theme of the evening, charming corners and a band that will play for guests throughout the cocktail.

Then the Charity Gala Dinner will begin, with a placée dinner, reserved for more than 200 guests, including entrepreneurs, associations and stars from the world of entertainment, on the terrace of the hotel that will end with a magnificent artistic performance. The tone of the evening will change for the third part: the after party on the private beach of the hotel that will be transformed into a exclusive club with musical performances, DJ sets, open bars and many corners that will entertain guests and be great fun for them.

On Chi‘s Instagram account, users will be able to follow the whole evening live minute-to-minute (@chimagazineit; #alCHIarodiluna)

Event sponsors and partners

Supporting Chi on this special occasion are institutions and companies who responded to the call for support launched by the magazine and who are participating in the Charity Gala Dinner. These include: Assolombarda, Federalberghi nazionale and Orogel.

The sponsors include:

• EuroTarget, a brand distributing new and semi-new automobiles, where the customer is placed at the heart of the consultancy and not the vehicle. They recently acquired the former Lamborghini Factory in Pieve di Cento, which will become the new headquarters for the more than 50 people who make up this innovative dealership. The EuroTarget staff will support the stars of the show on the blue carpet and on the beach for the summer night of Chi “By Moonlight”;
• Givova, the internationally recognised Campania brand that has become a leader in sportswear and more in a few years, and that has always supported Chi‘s initiatives with commitment and enthusiasm. Givova will also be here for this event with a corner on the beach, dedicated to well-being, which will become a fun meeting place for everyone;
• the historic Milanese company Layla Cosmetics will be there with an area dedicated to Beauty where it will offer make-up experiences to guests;
• Profumiamo Profumiamo will make the exhibit even more magical with special perfumers

The partners:

• ANTICA DISTILLERIA PETRONE will offer its renowned bitters and liqueurs;
• The Deles Group will be the star of a scenic beach showcooking with their Oyfr barbecues during the beach party;
• Orogel, the strategic partner for the evening and Chi, will have a corner on the beach where guests will be able to enjoy delicious snacks late into the night. The Fondazione F.OR. (FruttDORO OROGEL) is at the forefront of support and has launched targeted interventions to help the flooded populations with supplies of food products and materials for removing the mud: it is setting up important investments for the most affected people, the agricultural partners and has carried out an important recovery operation for historical material (ancient books and library archival items) from different municipalities in Romagna with the regional office.
• Visit Romagna will bring a preview of the Notte Rosa (Pink Night), a main event in the Riviera, to the beach, which will take place from 7 to 9 July, dedicated this year to the Pink Fluid theme.

The creative exhibit is entrusted to the Grand Hotel Rimini together with the agency Left&Right.

Fundraising 

“LET’S HELP EMILIA-ROMAGNA TOGETHER” is the name of the fundraising initiative open to readers, followers, customers and friends launched by Mondadori Media and Banca Mediolanum in the hours immediately following the flood. Everyone can contribute by sending a donation to the dedicated current account number in the name of “BANCA MEDIOLANUM – IBAN IT54O0306234210000002727272 – CAUSE: LET’S HELP EMILIA-ROMAGNA TOGETHER”.

Together is the initiative’s keyword: thanks to everyone’s generosity, every Euro collected will be donated to the Emilia-Romagna region to support people and communities affected by floods and landslides.

Mondadori Media expands its offer and strengthens its talent agency area with TAAG!, the new talent management agency operative in the entertainment world.

TAAG! was conceived to scout and manage transversal talents who best “reflect” the various segments of today’s and tomorrow’s entertainment world: TV and radio hosts, singers and musicians, influencers and content creators, authors, dance artists and TV personalities.

The mission consists in helping and promoting the professional growth of talents within a context strongly linked to the digital scene for the development of integrated communication projects.

“TAAG! is a novelty for the talent management agency setting, thanks to an innovative positioning of artists originating from various areas of the entertainment industry, from TV to social media, from radio to music. Mondadori can make the difference in this multimedia context thanks to its one-of-a-kind and distinctive known-how, especially in the entertainment sector,” stated Carlo Mandelli, Mondadori Media’s CEO of the magazine area

TAAG!’s roster will comprise both emerging talents and already known professionals: in either case, it will include figures characterised by strong potential and transversal skills. As far as music is concerned, TAAG! has made a partnership agreement with Warner Music, the leading international group of the music sector, with the aim of promoting the growth of singers, artists, DJs and producers and enhancing their potential in the world of entertainment.

Alfonso Signorini, Chi’s editorial chief, TV host, writer, author and director, will be among the agency’s most important personalities. Signorini, who has worked with Mondadori Media on the development of Taag! since its conception, will, to all effects, be one of the leading talents of this new reality.

Always with regard to its talents, TAAG! will work with the best digital PR agencies to ensure better commercial development opportunities, both in the digital world and beyond, by creating synergies to implement specific projects and formats for customers and businesses.For TAAG!’s management, Mondadori Media has appointed Ricky Palazzolo as Talent Director. As a highly experienced professional of the entertainment setting with transversal skills in music, TV and digital and media relations, Palazzolo will be in charge of hiring, managing and promoting talents, by connecting their interests to those of the brands and editors.

A summer filled with emotions, music and entertainment with Tv Sorrisi e Canzoni at Radio Norba Cornetto Battiti Live 2023: the leading brand of the world of entertainment will, for the first time, accompany the concert tour organised by Radio Norba as media partner around the most suggestive squares of Southern Italy.

Battiti Square, an experiential village open to all near the main stage and where the public will be able to get into Battiti Live’s groove and fully experience the event, is this year’s great novelty, which was made possible thanks to Radio Norba’s mobile station and to an area devoted to youngest with food trucks and the Talk with Tv Sorrisi e Canzoni space.

During the stop-overs in Bari (June 23, 24 and 25) and Gallipoli (July 7, 8 and 9), an exclusive stage, on which Tv Sorrisi e Canzoni will organise a very extensive schedule of meetings and encounters open to the public, will be set up within the 2023 Battiti Square village to experience the concerts and backstage of Radio Norba Cornetto Battiti Live firsthand, and to develop magazine, website and social media contents.

“I’m very happy because this partnership between Battiti Live and Tv Sorrisi e Canzoni is truly special: it’s good for the public, who will discover many interesting events, in addition to allowing Battiti and Sorrisi to meet their readers in person and to establish a direct relationship with their all time followers. I thank Marco Montrone for his vision, which led to the creation of unmissable appointments together with Sorrisi for the Battiti Square of Bari and Gallipoli,” stated Aldo Vitali, Managing Director of Tv Sorrisi e Canzoni.

“Tv Sorrisi e Canzoni is the iconic magazine of the entertainment and music scene, as well as the most influential Italian radio and television programme. We consider this prestigious relationship as another milestone of our story, as another “label” as they say in the world of music,” continues Marco Montrone, Chairman of Radio Norba. “The exclusive contents will be developed by Sorrisi to offer an unmissable occasion to the public and to further allow us to see the show from another and totally new perspective. A heartfelt thank you to the Managing Director, Vitali, and his entire editorial staff, and welcome to the heart of music.”

TV Sorrisi e Canzoni’s Talk area

Sorrisi‘s vast programme of encounters will proceed throughout the entire day to entertain the public with exclusive and unmissable contents. Sorrisi‘s interviews and some of the most successful artists of the Italian music scene, such as Wax and Levante, Clara and Fred De Palma, Achille Lauro, Mr Rain and Annalisa, are among the most awaited appointments.

The youngest will also be able to meet their favourite talents, thanks to the partnership with Webboh, the first digital community devoted to Generation Z. The GenZ idol Charlotte M, singer Ascanio, creator Sofia Crisafulli and Apulian comedian Glenda Resta will be among the many creators present. Finally, presentations and book signings with many authors of the publishing houses of the Mondadori Group will also be organised.

Tv Sorrisi e Canzoni’s story on Radio Norba Cornetto Battiti Live can be followed minute by minute by all music lovers and its loyal community – consisting of 2.4 million readers (source: Audicom 2023/I), 2.4 million monthly users (source: Audiweb April 2023) and 1 million followers (source: internal processing based on Comscore data, May 2023) – on the brand’s social channels and website sorrisi.com.

This June, our brands take part in the festivities of Pride month, a time of the year dedicated to celebrating the diversity, inclusion and rights of the LGBTQIA+ communities.

Pride month is an occasion to foster values such as respect, equality and tolerance towards each individual, regardless of their gender, identity or sexual preferences.

For pride month, we recommend a series of publications on LGBTQIA+ topics published by our publishing houses. We believe in the power of books as a tool used to convey inclusiveness through stories speaking of all shades of love.

Mondadori and Star Comics created a special Pride month page on their respective websites to demonstrate their commitment towards inclusion and diversity. In fact, the same will contain various book suggestions for its readers. And there’s something for everyone: from comics to novels or autobiographies to memoirs.

Thanks to this initiative, people can access a vast range of editorial offers depicting heartfelt and open-minded stories full of brave characters.

Our publishing houses also suggest other reading suggestions:

The Wom also created a special section on its website. The Wom in fact addresses its community through such area by sharing content developed to give space to the LGBTQIA+ communities and clarify the most controversial issues to spread awareness and inclusion.

 

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With the aim of strengthening the activities of the brands’ multi-channel development and digital initiatives, Mondadori Media S.p.A. assumes an organisational structure intended to increasingly and more effectively monitor the constantly evolving markets.

As of today, Carlo Mandelli, CEO of Mondadori Media since 2020, will focus on the management and development of magazine brands.
Mandelli will also act as the Group’s Strategic Development Manager, thus directly reporting to the Mondadori Group’s CEO, Antonio Porro, with the aim of supporting business development by identifying new opportunities both in Italy and abroad. Mandelli is Chair of Direct Channel S.p.A. and CEO of Mondadori Scienza S.p.A.

Contemporaneously, Andrea Santagata, former General Manager of Mondadori Media, becomes CEO of Mondadori Media, thus overseeing the departments involved in the management and development of digital brands and the MarTech hub.  Santagata is also Chief Innovation Officer of the Mondadori Group, thus Head of the Information Systems Department, and member of the Board of Directors of Mediamond and AdKaora.