TV Sorrisi e Canzoni

TV Sorrisi e Canzoni: record numbers for the initiatives dedicated to the Sanremo Festival

Record numbers for the TV Sorrisi e Canzoni dedicated to the Sanremo Festival.

With this unprecedented issue, the Mondadori Group brand – for the first time without the physical presence of the editorial team in Sanremo -–took an evolutionary path by creating a totally video and digital social media-based schedule. Non-stop coverage of the most anticipated television event of the year, thanks to which Sorrisi once again confirmed its position as the point of reference for fans of the Festival, beating all audience records.

“Despite the difficulties due to the exceptional circumstances in which the Festival was held this year, it has nevertheless been a huge success. But Sorrisi can rely on an excellent team able to face any obstacles. And it is not only the numbers that speak loudly, also the affection and friendship of all of the artists involved in our coverage. I would particularly like to underline that Maneskin, just minutes after their victory, called us to do an exclusive live slot on Instagram. Further demonstration of the strength and authoritativeness of our brand,” declared Aldo Vitali, editor of TV Sorrisi e Canzoni.
“We still haven’t taken it all in and we weren’t expecting it at all. It’s an incredible result. The country has changed and Sanremo has been an absolutely amazing, incredible experience,” the band told Sorrisi.

The new web site www.sorrisi.com – launched just a few days ahead of the Festival with a new look, an optimised user experience and a layout entirely dedicated to the event – recorded extraordinary figures.
During the week of Sanremo 1.5 million unique users, +26% compared with last year, 5 million pageviews (+53% compared with 2020) and 2.3 million sessions (+30% on 2020), with a rich and exclusive offer: the lyrics to the songs, interviews with the artists in competition, behind the scenes coverage and content updated in real time, with the running order of each evening, audience figures and daily news from the first Festival without an audience in the history of the event.

There was also big success for “Sorrisi Live”, the format for social meetings with the artists launched in October which, during the Sanremo week, included a daily schedule of live interviews on the brand’s Facebook and Instagram profiles, with over 40 separate appointments.
Starting at 10 am with “A colazione con il Direttore” (Breakfast with the Editor), bring together with Sorrisi some of the leading stars of this edition of the Festival such as Arisa, Fedez e Francesca Michielin, Francesco Renga, Malika Ayane and Noemi.
The interviews continued everyday on Facebook and Instagram until 7 pm with the big new feature of this year, the Aperitivo con Sorrisi during which, every day, the editorial team were joined, during five appointments from Tuesday to Saturday, by commentators and much-loved public figures such as Carlo Conti, Costantino della Gherardesca, Diana Del Bufalo, Enzo Miccio, Francesco Gabbani, Michelle Hunziker, Pio e Amedeo, The Jackal and the Trio Medusa,

On Instagram we also published the exclusive digital diaries of six very popular artists among millennials and Gen Z: Annalisa, Ermal Meta, the duo Fedez and Francesca Michielin, Gaia Gozzi, Lo Stato Sociale and Madame, that alternated each day and exclusively sent to Sorrisi a report on their day with all of the private moments ahead of their performance on the stage of the Ariston Theatre.

Live television coverage from the Ariston Theatre of the five evenings was featured in the social media profiles of Sorrisi with a continuous feed of curiosities, surveys, quizzes, and breaking news about what was happening onstage, in real time.

Thanks to the production of over 600 items of content, including videos, posts and stories, that linked the innovation of the formats and approaches with the traditional authoritativeness of the TV Sorrisi e Canzoni brand, the brand’s Facebook and Instagram channels also achieved record results, reaching a total of 12.7 million people, an increase of 21% on the previous year. 

Max Factor was the make-up partner of Sorrisi Live: and every morning, live on Facebook, the National make-up artist Rajan Tolomei commented with the beauty editor of Sorrisi on the looks of the previous evening and created exclusive tutorials on the magazine’s Instagram profile, inspired by the artists in competition and the iconic looks of the Sanremo Festival.

There was also great success for the three special issues of the magazine dedicate to the Festival, with an exceptional total print-run of almost 2 million copies.

After the first two issues, on newsstands on 23 February and 2 March, exclusively featuring the lyrics of the songs and the free addition of the Storie di Sanremo special, this week sees the publication of the third unmissable issue with the traditional cover featuring the winners, reports on all the details and news from behind the scenes across the entire five days of the Festival.

Tv Sorrisi e Canzoni presents the concert “Sorrisi Live – Un sorriso per Natale”

Francesco Gabbani, Ermal Meta, Annalisa, Gigi D’Alessio, Samuel, Federica Carta, Edoardo Bennato, i Tiromancino, i Pinguini Tattici Nucleari and Diodato are the featured artists of this exclusive musical event

Tomorrow, from 7 pm on sorrisi.com and the magazine’s Facebook and Instagram pages

Sorrisi live – Un Sorriso per Natale (A Christmas Smile) is the exclusive musical event that Tv Sorrisi e Canzoni, the Mondadori Group brand that is a point of reference for the world of music and entertainment, is giving to its readers and users this Christmas.

The initiative, that will be broadcast on Wednesday 16 December from 7 pm on the sorrisi.com website, as well as the magazine’s Facebook page and Instagram account, features some of Italy’s biggest and most popular stars.

A series of performances on the virtual Sorrisi Live stage by Francesco Gabbani, Ermal Meta, Annalisa, Gigi D’Alessio, Samuel, Federica Carta, Edoardo Bennato, i Tiromancino, i Pinguini Tattici Nucleari and Diodato. All of the artists will give the audience an acoustic version of song from their repertoire exclusively for Sorrisi along with special Christmas wishes for their fans.

The event will be presented by the editor of Tv Sorrisi e Canzoni Aldo Vitali, together with Gabriele Corsi from the Trio Medusa.

“This is our Christmas gift to the readers of Sorrisi and for all the users who follow us on social media.” Declared the editor Aldo Vitali. “It will be an authentic concert with some of the biggest names in Italian music, all of whom are friends of Sorrisi and gladly accepted our invitation to take part and who I would like to thank from the bottom of my heart. For the reasons we all know, this will be a Christmas will not be normal, but we want to add a smile to make it a little less disappointing,” the editor concluded.

On the occasion of Sorrisi Live -Un Sorriso per Natale, Tv Sorrisi e Canzoni also wants to offer a moment of peace and enjoyment for children in hospital and their families. Which is why the magazine is supporting the Fondazione Dottor Sorriso which, for 25 years, has been promoting d Terapia del Sorriso (smile therapy) in Italy aimed at cheering up young patients and helping them to face their illnesses and hospital stays. “We have decided to support this particular Foundation in order to lighten children’s suffering Fondazione with a joke, a game and a song, all of which are aimed at bringing a smile to their faces in a difficult moment. Also, because smiling is good for the heart and we at Sorrisi know this very well,” explained Vitali. To underline the importance of the project, the editor and Gabriele Corsi will be wearing a red nose for the entire duration.

Sorrisi Live – Un Sorriso per Natale is a confirmation of the special relationship that has always linked Tv Sorrisi e Canzoni to the world of entertainment and unites it, without barriers, to a public of over 5.1 million people, including readers, users and fans, thanks to a system that ranges from Italy’s most widely read weekly magazine, to the website, social media and events.

This virtual concert is also part of the Sorrisi Live programme, a cycle of live events on Sorrisi social media featuring the most popular personalities from the world of television, music and cinema. Since October, every Wednesday, artists of the caliber of Francesco Gabbani, Max Pezzali, Francesca Michielin, Fedez, J-Ax, Luca Argentero, Federica Panicucci, Michelle Hunziker, Ambra Angiolini have participated in this rich calendar of exclusive interviews, reaching a total reach of 3.1 million users.

In order to follow, comment on and share Sorrisi Live – Un Sorriso per Natale please use the hashtags #SorrisiLive #unSorrisoPerNatale.

 

 

Tv Sorrisi e Canzoni confirms its role as the magazine most able to engage and unite readers and fans to artists and celebrities

At a time when television is once again the main source of entertainment for Italian families, as they remain together for long periods during the day, Tv Sorrisi e Canzoni is confirming its role as a point of reference for all lovers of the world of television and show business.

Italy in lockdown has seen a record rise in increasingly younger viewers, tuning in also at previously unimaginable times of the day. There is a boom in generalist TV, but there is also an increase in TV consumption in streaming and updates online, all with social networks as a powerful sharing tool.

In this scenario Tv Sorrisi e Canzoni is seeing record-level growth in its online audience and expanding its offer, confirming its role as a brand uniquely able to maintain a privileged relationship with the personalities from the world of show business and its ability to create opportunities for interaction for its readers and digital fans.

“I am delighted with the results that Sorrisi, thanks to the efforts of the entire staff and digital team, is achieving,” declared Aldo Vitali, the magazine’s editor. “The current situation of social distancing has helped to make us even more dynamic, with an even greater determination to be close to our readers, users and the artistes of the world of television and show business. A renewed demonstration of the strength of our DNA; that of an authoritative brand continuously up to speed with the interests of its readers thanks to exclusive proposals available across a range of channels, from the print magazine to social networks”, Vitali concluded.

A number of initiatives have been developed by the Mondadori Group brand, starting from those on social networks:

#AcasaconSorrisi: two daily appointments on Instagram and Facebook in which the editor, Aldo Vitali, offers a brief guide to the day’s schedules, but above all brings the protagonists of the current issue into the homes of Italians with a live show on Instagram, every day at 4 pm, uncovering the more human and authentic side of celebrities. Guests of the Levante format have included, Francesco Gabbani, Francesca Michielin and J-Ax appearing exclusively for Sorrisi as well as Elettra Lamborghini, Carlo Conti, Vanessa Incontrada, and Stefano De Martino, Benedetta Parodi, Luca Argentero, Nicola Savino and a rich and continuously evolving schedule. These live celebrity slots have each generated up to 100,000 views.

But there are also ne features on the web and in the magazine: from 21 April, with Guida allo Streaming TV, Sorrisi will create every month a special insert for the magazine entirely dedicated to the TV offer in streaming. The insert will focus on what’s new from the major players: cinema, TV series, original content, documentaries, animated films. And to mark the occasion, the web site www.sorrisi.com, will introduce a new section dedicated to the offer in streaming.

In may it will be the turn of Guida ai Film, a special issue dedicated to film fans, a compass to find your way through the increasingly rich offer on all platforms, both free and paid, rental and paid digital downloads, from new releases to the most watched titles, with a vast range of information and suggestions from the editorial team.

Tv Sorrisi e Canzoni is a brand that can remain close to its users at all times and across all available channels: something that is confirmed by the results in terms of audience. In the last week of March, the web site www.sorrisi.com recorded a 70% rise in the daily number of unique users compared to an average day in January and February (Source: Audiweb Daily).

And also www.filmtv.it, an integral part of the Entertainment offer, saw an increase of 56% compared with last year.

There were also excellent result on social networks where, in the month of March, Sorrisi content reached over 7.5 million people.

The Mondadori Group brand are ever closer to readers and their families

Numerous initiatives to help and support the public to relax but also to exchange experience with premium free content and live events on social media, as well as active participation by users in the brands’ social communities

At this difficult time the Mondadori Group brands are keeping close to their readers, users and their families with initiatives across all media. The aim is to help. Support and offer moments of relaxation, by involving the public, above all on social networks, in activities related to their passions.

In particular, there are three ways in which the Group has put together initiatives to be closer and to help people in this period of emergency: free access to premium content, a schedule of simultaneous live events on social networks and the active involvement of users through the brands’ communities.

Free premium content

In order to keep up to date the magazines of the Mondadori Group is offering readers free digital subscriptions for a period of three months.

It is possible to subscribe for digital access to your favourite magazines here, choosing from some of the leading magazines in a range of segments, including: Grazia, Donna Moderna, Tv Sorrisi e Canzoni, Chi, Focus, Focus Junior, Giallozafferano, CasaFacile, Icon, Icon Design, Interni and many more.

Plus, from Sunday it will be possible to download for free with a click the latest special issue of Grazia, “We will embrace again” from this link. In just two days, this initiative has already reached more than 30,000 people.

Live simultaneous events on the social media channels of the leading brands

Every day a live cooking demonstration with GialloZafferano, in collaboration with NostroFiglio and Focus Junior. By connecting to the brands’ Instagram, Facebook r YouTube channels, at 5 pm, users can enjoy #IoRestoACasaECucino and learn live, from the chefs of Giallo, how to put together easy meals for the whole family, and also involving kids in the preparation.

This daily appointment was preceded on Saturday 21 March by a great live event on social media #ACenaConGialloZafferano which engaged Italians in the preparation of the weekend dinner. The event, which took place simultaneously on Facebook, Instagram and YouTube, attracted over 200,000 people, who received tips and advice from the chefs of GialloZafferano, a number of foodbloggers from across Italy, as well as award-winning chef Alessandro Negrini.

The, of course, we couldn’t forget the live training sessions by MyPersonalTrainer, which every day propose half an hour of activities on Instagram, Facebook and YouTube with a series of thematic paths: physical wellbeing, mental wellbeing, dietary wellbeing.

Special attention is also reserved for small children: NostroFiglio offers a rich weekly programme of live events on Facebook with doctors and pedagogues, with musical games, mini-shows and baby dance in collaboration with Kikolle Lab and a range of fun tasks to invent together with your children.

But we also need to relax, and so TV Sorrisi e Canzoni is offering its users the #ACasaConSorrisi initiative, two daily appointments live on Instagram and Facebook in which the editor Aldo Vitali enters the homes of the personalities featured in the current issue of the magazine and famous faces from TV. The first live events, which attracted many users, featured Vanessa Incontrada, Baby-K, Amadeus and will continue every day at 4 pm and 6 pm.

Also the magazine Chi, edited by Alfonso Signorini, is entertaining its users every day at 7 pm, double live interviews live, in which a number of VIPs talk exclusively on Instagram to #ChiRestaACasa.

An unmissable appointment for all fans to get an up-close look at the world of celebrities who every week enliven the pages of their favourite magazine. And on Chi’s IGTV users can also find the interviews conducted so far with Alessia Marcuzzi, Giulia Salemi and Carlo Conti.

User participation through the brands social communities

#TorneremoAdAbbracciarci. Grazia launched its initiative #TorneremoAdAbbracciarci on Instagram.

Users are invited to post a photo of an embrace, a gesture of affection that we all took for granted and has now become a precious good. A way of communicating that we are united and that together we can make it through to which many celebrities and ordinary people have contributed.

#Andrà’TuttoBene with Nostrofiglio. The portal form mums and dads 2.0, joined from the beginning and helped to spread the children and rainbows initiative “Andrà tutto bene” (All will be well) and received over 12,000 online contributions with drawings of rainbows attached to the balconies on Italian homes (see the gallery on Facebook).

#IoCucinoConGiallo and #IoRestoaCasa. A collective cooking initiative, for and with your loved ones, even if they are far away, with recipes from GialloZafferano, photographing the results and sharing them with GialloZafferano and its community. In just a few days 4,000 people had already contributed (see the gallery on Facebook).

#DonnaModernaRestaConMe and #IoRestoaCasa. The weekly Donna Moderna uses Instagram to describe the making of the magazine with remote working and invites readers to talk about how the magazine is keeping them company in these days: a recipe, an inspiration, a particular story. A call to action to readers to talk about how Donna Moderna is helping them through these weeks (see the gallery on Instagram).

#StayCoolStayHome with DM Beauty. Also in this period, young women want to look after themselves. This is possible with DM Beauty, the social beauty magazine, conceived and created by millennials for millennials.  Every day a post with tips to make you feel cool even when you stay at home.

#IoStudioaCasa with Studenti.it. Amazing support for high school kids is provided by Studenti.it, which offers them teaching materials for all needs. On the StudentiTV channel on YouTube kids can access hundreds of video lessons while on Spreaker, Spotify, Apple Podcasts and Google Podcasts they can find online new audio podcast lessons Te lo spiega Studenti.it: snippets on Italian, history and literature, as well as the high school diploma exam.

The results of all of these initiatives show how people, constrained by the current situation, are turning to the media, especially online, and appreciating what the brands of the Mondadori Group are offering them.

In fact, on Sunday 22 March saw an all-time record online audience for a combination of the Group’s brands with a total of over 13 million visits to the web sites in a single day an increase of over +100% compared with last year (Source: Google Analytics).

An important contribution was made by Giallozafferano which on Sunday 22 March cooked along with almost 6 million Italians (+240% vs 2019).

To this should also be added similarly exceptional results on social media.

Also on Sunday 22 March, the combination of the brands’ social media channels recorded an overall reach of over 17 million people and the number of fans is growing by an average of over 40,000 users per day al giorno.

Record-breaking Sanremo 2020 for Tv Sorrisi e Canzoni

Reinforced leadership on newsstands and the web, boom on social networks

A record-breaking Sanremo Festival for Tv Sorrisi e Canzoni. The Mondadori Groiup brand, Italy’s biggest-selling weekly, with a circulation of  474,459 copies (Source: ADS, December 2019), confirms its leadership in the entertainment world thanks to the enormous success of the dedicated initiatives and content organised during the annual Sanremo event.

Starting from 2 February with an exclusive party organised together with Grazia and United Music, and with the participation of the presenters Amadeus and Fiorello and all of the artists in competition, the week of the 70th edition of the Festival for Sorrisi  concluded with excellent performances: on newsstands, with a print run of over 1.7 million copies for the 3 issue linked to the Festival, on the web site and with an authentic boom for the brand on social networks, thanks to more than 600 pieces of original content on all web and social platforms, including 70 videos and 200 live stories.

Sorrisi.com, with the traditional preview of the songs, the order of appearance of the artists, the ratings and detailed reports of each evening, complete with the best photographs, between 2 and 9 February recorded 2.4 million sessions, an absolute traffic record for the site during the Sanremo week (Source: Google Analytics).

Over the whole week, the Instagram and Facebook accounts of Sorrisi were authentic second-screens for viewers, reaching 10.5 million people, more than doubled on Facebook, with 6.3 million people reached, and 4.2 million on Instagram, a significant increase on the figure of 300,000 recorded in 2019. Total interactions on the two platforms, including likes, comments and shares came to 400,000 (+122% compared with 2019), and with more than 2 million video views. 

There were also many new tools on offer to follow the Festival: cards with the lyrics to the songs and real time quotes from the protagonists onstage, live stories from the press room, the table recording the votes or the songs, animated GIFs, i surveys and the most memorable moments from 70 years of the Italian popular song. The final post declaring the winner reached over 1 million people (Source: Fanpagekarma).

Also this year Tv Sorrisi e Canzoni covered the whole Festival with its own editorial team there on the Ligurian coast, with a specially prepared photographic studio and tow lounges set up for video shoots and live social events, multiplying the digital production for the entire duration of the Festival.

In the mornings, an appointment with the editor Aldo Vitali together with one of the singers in competition, broadcast live on social media, was a key moment in getting the day going after the night before on the stage of the Ariston Theatre: a breakfast during which Elodie, Francesco Gabbani, Elettra Lamborghini, Piero Pelù, and Alberto Urso, could share comments and immediate reactions about the competition.

All of the artists and guests of the Festival came to the Tv Sorrisi e Canzoni editorial office for an interview or photo shoot, to talk about their plans, like Marco Sentieri, one of the singers from Nuove Proposte and an endorser of the national anti-bullying day, or for a surprise birthday party, like the one organised for the 28th birthday of Riki. There were also greetings from some of the great icons of Italian pop music such as the Ricchi e Poveri recently back together, and Gianna Nannini. And finally, a visit from the winners after the final, Diodato, Francesco Gabbani and the Pinguini Tattici Nucleari, for a big celebration and the traditional cover shot for this week’s edition of the magazine: an encounter that was transformed into a party  in which the top three placed artists improvised an exclusive concert for Sorrisi.

During the Sanremo week Tv Sorrisi e Canzoni was accompanied by: Tescoma, sponsor of the editorial lounge, Unieuro, with the book project #cuoriconnessi and diDesign for the lounge furniture.

 

Tv Sorrisi e Canzoni, Grazia and United Music organised an exclusive party to mark the start of the Sanremo week with all artists from the festival

Special guest: LP

Great success for Evviva Sanremo: the exclusive party organised by Tv Sorrisi e Canzoni, Grazia and United Music, for the opening of the 70th edition of the Italian Song Festival together with the protagonists of the event.

Tv Sorrisi e Canzoni, the leading weekly in the world of entertainment and historic point of reference for the Festival, Grazia, the fashion magazine that interprets Italian fashion and style, together with United Music, the digital audio project of  RadioMediaset, organised a special event that brought together the worlds that rotate around the three brands.

Music, glamour and an exceptional showcase animated an evening that was held at the Hotel Royal, where on Sunday 2 February over 300 guests gathered and were welcomed by Aldo Vitali, editor of Tv Sorrisi e Canzoni, Silvia Grilli, editor of Grazia, Paolo Salvaderi, chief executive of RadioMediaset and Rosanna Mani, head of show-business relations for Tv Sorrisi e Canzoni.

Also taking part were the artistic director and presenter Amadeus along with Fiorello, a fixed guest over the five evenings of the Festival and all of the artists in competition at Sanremo. Also present were Diletta Leotta and Emma D’Aquino, who will assist Amadeus on the stage of the Ariston Theatre.

They were joined by a number of personalities from the world of entertainment, cinema and fashion, including Francesca Cavallin, Federica Fontana and Eleonora Pedron.

Special guest, was  the Italo-American singer-songwriter LP, the star of a live performance who excited the guests with her unique voice and the rhythms of her hits, including Girls go wild, the most played track on radio in 2019.

The main sponsors of Evviva Sanremo: Lancia Ypsilon Monogram, Pianegonda Jewelry, Puig Italia with Good Girl di Carolina Herrera, Tescoma.

Sanremo 2020 with Tv Sorrisi e Canzoni

On newsstands, on Sorrisi.com and social media special content and exclusive initiatives for readers

Also this year, Tv Sorrisi e Canzoni, Italy’s biggest-selling and most widely-read magazine, will be the unmissable point of reference for fans of the Festival della Canzone Italiana.
The Mondadori Group brand, leader in the entertainment segment with an overall  audience of 4.8 million users per month (Source: Nielsen Media impact Data Fusion, July 2019), will be on the front line to follow all aspects of the 70th edition of the song festival, with special content and background coverage in the magazine, on the web site and on social media.

 ON NEWSSTANDS
Starting with the issue on sale at newsstands from today, a preview of the lyrics of the songs, interviews with the artists and an exclusive cover with the complete group of singers along with the presenter and artistic director Amadeus. This will be the first of three special issues dedicated to the Festival culminating on Monday 10 February with a behind-the-scenes look at the whole week and the first cover with the winner photographed exclusively immediately after the announcement on the night.
And not to be missed, a compilation Sanremo Best, with the best songs from the Festival on three double CDs  to celebrate the 70th anniversary of the most important Italian song festival with a selection of songs that have touched the hearts of millions of fans and made entire generation sing, on newsstands from 4 February.

For the duration of the Festival, the editorial team of Sorrisi will move to Sanremo with journalists, an ad hoc photographic studio and a guest lounge with a recording studio attached. In line with tradition, the main streets of the city will be decorated with posters and life-sized cut-outs of the artists and the presenter photographed by Sorrisi very popular with the public for photos and selfies.

ON THE SITE AND SOCIAL MEDIA
Every day, the latest news, ratings, backstage coverage and detailed accounts of the evenings, with the best photos available on Sorrisi.com, supported by significant social media coverage.

During the evenings of the Festival, the Instagram and Facebook profiles of Sorrisi will be authentic second-screens for viewers, with content to follow the competition: from the song lyrics, to quotes and curiosities about the singers and guests, to new graphic cards for sharing comments, quizzes and surveys on IG Stories. And available for the first time new animated GIF-cards for IG with the most popular personalities, such as Elettra Lamborghini, Alberto Urso and many more.

And there will of course also be the real-time surprises of a typical day at the Festival. And also this year there will be extensive live social media coverage of meetings and encounters with the artists in the Sorrisi press room: starting in the morning with breakfast with the editor, Aldo Vitali, and a singer from the competition, until late at night, also with surprise incursions after the performances on the stage of the Ariston theatre.

The editor Aldo Vitali will also appear on a daily live slot at 10.15 on Radio Subasio.

And, finally, with the “Vinci Sanremo” competition, Tv Sorrisi e Canzoni will host 10 readers who will be able to experience the festival along with the editorial team and enjoy the show from the front row of the Ariston theatre.

For the editorial team of Tv Sorrisi e Canzoni make up and hair styling will be managed by Celebrity Stylist Events.

Chi and Tv Sorrisi e Canzoni present the Ludovica Pagani calendar

On newsstands from 27 November 12 new and exclusive shots of the web influencer with over 2 million followers

Sensual, ironic, and incredibly popular on social media: Ludovica Pagani, a star with over 2 million followers on Instagram, is the protagonist of the 2020 calendar that will hit newsstands with the magazines Chi and Tv Sorrisi e Canzoni.

Available from Wednesday 27 November, 12 new and exclusive shots inspired by a range of musical genres, from rap to disco, rock to country, and grunge to the blues, will surprise readers and fans of this young and talented web influencer, TV face and radio voice who is gaining a bigger and bigger audience.

The choice of a musical theme is not coincidental: in fact, music embraces the audience that follows Ludovica and the enthusiastic readers of the two magazines of the Mondadori Group; as a feature of TV Sorrisi e Canzoni and a topic widely appreciated and extensively covered by the magazine Chi.

“Work on this calendar was both intense and gratifying, and I will remember forever working in a team in perfect harmony,” declared Ludovica Pagani.  Each photo is inspired by a different musical genre: so we tried to cover the history of music. I am happy and proud of the result, and I hope that it will transmit the same emotions that only music can sometimes give,” she concluded.

Since 2016 Ludovica has presented a web series, a sports programme, taken part as a correspondent in ‘Quelli che il calcio’, written her first book ‘Semplicemente Ludovica’ published by Mondadori Electa, been in the cast of two Rai TV drama series, and a new TV series “Involontaria” out on MTV at the beginning of December,  as well as being a radio presenter on RDS NEXT.

The creative idea and photographic production has been entirely conducted by the Mondadori Portfolio team, the Mondadori Group’s photo agency, which for this occasion selected Cosimo Buccolieri.

Partner of the event, and of the entire project, is the hair-beauty brand COTRIL which for Ludovica developed a series of iconic looks, recreated ad hoc for her, able to enhance her natural beauty and charisma. COTRIL has always paid great attention to its social communication, which was why it began to work with Ludovica during the last International Film Festival in Venice and will continue for the whole of 2020 with a series of new and ambitious projects.

For fans who want to meet Ludovica and have their calendar autographed, the appointment is for 4 December , from 7 pm at the Terrazza Aperol in Milan (Piazza Duomo, 25): a unique opportunity to meet Ludovica and enjoy a delicious aperitif with a view of the Duomo from the most beautiful terrace in Milan.

The 2020 Ludovica Pagani calendar is on sale at €9.99, excluding the price of the two magazines, and will remain on newsstands for over a month from 27 November.

 

 

Great success for Tv Sorrisi e Canzoni at Sanremo 2019

More than double the audience on Sorrisi.com compared with 2018, with over 2 million sessions during the week of the Festival

Launched on 3 February with live social coverage of the party organised by Tv Sorrisi e Canzoni and Grazia at the Hotel Royal in Sanremo, which involved the competing artists and many celebrities, the week of the 69th edition of the Festival ended with great success for Tv Sorrisi e Canzoni.

Thanks to the initiatives and special content dedicated to the event, the Mondadori Group brand confirmed its leadership position in the world of entertainment, with a record of audience and engagement on the site and on social networks. The traditional presence of Sorrisi at Sanremo, which involves the transfer to the Ligurian coastal town of the magazine’s newsroom, this year transformed the area designated as its headquarters into an authentic lounge with an annexed recording studio, reinforcing the digital coverage during the entire Festival: over 500 items on all the platforms, with 140 videos, 35 live social events and 230 live stories on Instagram.

The Sorrisi.com site, in addition to the advance traditional publication of the lyrics of the songs and the official videos of the acts in competition, progressively collected the reactions and comments, as well as the week’s most significant and moving photos and videos. On the debut evening of 5 February at the Ariston theatre alone, Sorrisi.com saw a 125% increase in the number of sessions compared with 2018, whereas, across the whole week the site recorded more than 2 million sessions (Source: Google Analytics), an increase of 136% compared with the previous year.

The numbers were excellent also on social networks which in the period from 4 to 10 February reached 2.8 million people, +59% compared with 2018, with a peak increase in engagement on Instagram, that was up +61% on last year. The live morning breakfasts on Facebook with the editor Aldo Vitali along with artists in competition such as Anna Tatangelo, Irama, Francesco Renga, Achille Lauro and Il Volo, were followed by a total of over one and a half million people. Exclusive content included, the daily video-diaries from the Festival of Il Volo and Federica Carta & Shade.

Over the course of the week all of the artists and guests of the Festival passed by the Tv Sorrisi e Canzoni lounge, giving live interviews on social media, like the exclusives with Eros Ramazzotti and Luis Fonsi, and in some cases enjoying themselves with an Instagram Takeover of the Sorrisi account in order to talk directly with users. And there were also surprises, such as Cristina d’Avena who sang some of the legendary theme tunes to cartoons along with the entire editorial team. Sorrisi also put together a number of immediate reactions and declaration by the artists on their performance: as well as the traditional presentation of the winner Mahmood after the final on Saturday, the extraordinary improvisation made by Loredana Bertè after her performance at the Ariston, which to the editorial team by surprise with an interview that became a live Facebook event which drew some 200,000 views.

Tv Sorrisi e Canzoni: The Telegatti are back. And soon the book about the prize

The award ceremony will take place in Milan in mid October

"Il Telegatto. Storia del premio più amato dalle star" published by Sorrisi is available in bookshops from this week

The Telegatti are back. The award ceremony will take place in Milan in mid October. Tv Sorrisi e Canzoni, the Mondadori Group magazine that is a point of reference for the world of entertainment, made the announcement today during the presentation of a book, published by Sorrisi, entitled Il Telegatto. Storia del premio più amato dalle star (Telegatto, the prize most loved by stars), that took place as part of Tempo di Libri, the international book fair in Milan.

The presentation, which featured Michelle Hunziker, Pippo Baudo and Gerry Scotti, along with Rosanna Mani, editor of the book, and Aldo Vitali, the editor of Tv Sorrisi e Canzoni, was the occasion to share with the public anecdotes and curiosities form the past of a prize that has been much sought after by the stars of television.

“We are delighted and very excited to be bringing the Telegatti back after ten years,” declared Aldo Vitali, the editor of Tv Sorrisi e Canzoni. “Our readers wanted it, the stars wanted it and so we can finally reveal that the much-loved event will be back this autumn in Milan with a host of big names. Many things in TV have changed in the last ten years, in our habits and in the audience, which is now much expanded thanks to the web and social media. Naturally, the 25th edition of the Telegatti will also take account of this. Over the coming months we will reveal more details about the prize and we invite all our fans to follow us in the forthcoming preparations.”

First launched in 1971, the Telegatti have been an essential part of the history of Italian entertainment. It main characteristic has always been that it is a prize awarded by a public jury, made up of readers of Tv Sorrisi e Canzoni, Italy’s most widely-read weekly. And it is precisely this uniqueness that distinguishes the Telegatti from all of the other prizes, that are awarded by professionals and experts, and which have made it one of the most sought after prizes by artists from television, music and the cinema.

But while we excitedly await the award ceremony of the Telegatti, Tv Sorrisi e Canzoni has published a book entitled Il Telegatto. Storia del premio più amato delle star, edited by Rosanna Mani. A book of 280 pages full of photographs featuring the most popular personalities and many of the most significant moments in the history of entertainment. From the multi-award winning Mike Bongiorno, Pippo Baudo and Corrado, to the unforgettable Michael Jackson and Luciano Pavarotti and former President of the Italian Republic such as Sandro Pertini. From Hollywood stars of the calibre of Paul Newman, Robert De Niro and Sean Connery, as well as national idols like Fiorello and Vasco Rossi, Laura Pausini and Raffaella Carrà, Gerry Scotti, Roberto Baggio and Valentino Rossi, all of whom proudly have one of the prestigious Italian Made in Italy statues in their home.

The book has been edited by Rosanna Mani, who has been with Tv Sorrisi e Canzoni since 1968 and was the weekly’s co-editor for twenty-five years, as well as being the real prime mover behind the Telegatti and the producer of the shows  La notte dei Telegatti and Vota la Voce. The introduction is by Antonio Dipollina and the book is written by Daniele Soragni.

Il Telegatto. Storia del premio più amato dalle star is available in bookshops from this week at the price of € 29.

For the Telegatti 2018 Tv Sorrisi e Canzoni will work with the Armando Testa agency, that will run the communications campaign and crossmedia operations, and Radio 105, the official radio station for the event. The charity partner for the event is Lega del Filo d’Oro, the association that provides assistance and rehabilitation to people with sensory impairments.