This week sees the launch of Tv Sorrisi e Canzoni Enigmistica, the first quiz and games weekly from Tv Sorrisi e Canzoni, edited by Aldo Vitali.

The new magazine, which is aimed at all crossword, quiz and games enthusiasts, carried the Sorrisi logo, a brand that is a point of reference in the world of entertainment, and market leader with a readership of 2,372,169 (source: Audipress 2017/I) and a circulation of 559,310 copies (source: Ads April 2017).

The first issue will be on newsstands from Tuesday 4 July, exceptionally a s free gift for readers of Tv Sorrisi e Canzoni, Telepiù e Guida Tv, with a total print run of 1 million copies.

The second issue will go on sale, as a stand-alone product, on Tuesday 11 July, with a special launch cover price of €0.50 cents.

“For ages readers have been asking for a magazine featuring crosswords, quizzes and puzzles. This is why we have put together a new weekly that in addition to all of these also retains its link with Sorrisi and the world of entertainment, which is a feature of some of the new games. And with the arrival of the holidays we wanted to offer a gift to all our readers, because there’s nothing better than exercising the mind for relaxing and improving the memory,”  declared the editor of Tv Sorrisi e Canzoni Enigmistica, Aldo Vitali.

With a total of 48 pages in full colour, and a format of 19×23.5 centimetres, which is practical both for the home and outdoors, the magazine will every week feature 100 games: ranging classics such as general-knowledge crosswords, quizzes, sudoku, word-frames, enigmas, and humorous cartoons, as well as new games based on television, music, the cinema: “Telequiz”, “Le canzonissime” and “Ciak si gira”.

A special communication campaign has bee organised for the launch using TV, newspapers, weeklies, radio, the web, point of sale posters and visibility at leading large-scale retail outlets.

The creativity, based on the claim “Il Big Bang dell’Enigmistica, la nuova origine del divertimento intelligente”, was developed by the agency White Label.

Editorial development by Tv Sorrisi e Canzoni Enigmistica and managed by PRS Editore.

Online at, unitedmusic.it and sorrisi.com fans will find a temporary web radio dedicate to the Eurovision Song Contest, the great European musical event that this year will take place from 9 to 13 May in Kiev in Ukraine.

Representing Italy, as per the rules, will be the winner of the Sanremo Festival: the Tuscan singer-songwriter Francesco Gabbani who will bring to the stage of the Eurovision Song Contest his now celebrated song, “Occidentali’s Karma”.

To support Francesco Gabbani, Radio 105, in collaboration with TV Sorrisi e Canzoni, has created Radio Festival for Europe, a web radio entirely devoted to the European Festival which will feature a non-stop rotation of all of the songs in the 2017 competition, as well as some of the biggest success from past editions, including the Italian songs that have represented the country since 1956. Songs including, Gigliola Cinquetti’s “Non ho l’età” and Toto Cutugno’s “Insieme: 1992”, both of which won the prestigious prize in 1964 and 1990, respectively. And then also Gianni Morandi’s “Occhi di ragazza” (1970), Umberto Tozzi and Raf singing “Gente di mare” (1987) and the more recent efforts of Marco Mengoni, Emma, Il Volo and Francesca Michielin.

The schedule will be further enhanced by interviews with the artists, alternating with a collection of anecdotes, curiosities and news about the contest.

Once again this year Tv Sorrisi e Canzoni confirms its role as the point of reference for all fans of the Festival della Canzone italiana with a unique offer of exclusive content and initiatives to accompany the magazine’s readers during the most eagerly anticipated musical and television event of the year.

After having celebrated with the artists the beginning of the latest edition of the Sanremo Festival competition at the exclusive party “Stasera tutti a casa” – held at the Casa Sanremo with Radio 105 and Radio Monte Carlo – Sorrisi will be live from the Ariston Theatre until 11 February with a video station, to cover all of the excitement of the Festival from a privileged outlook.

There will be a daily appointment with the protagonists on Sorrisi.com as well as on the social networks Facebook, Twitter and Instagram, with live video, interviews, photos, news and the scenes curiosities. This year it will be the competing champions Gigi D’Alessio and Clementino who will present exclusively for Sorrisi their video-diaries, online every day along with daily snapshots from Oblivion and Michele Bravi.

Also the pages of Tv Sorrisi e Canzoni will highlight features and special content in the three issues dedicated to the Festival in the weeks before, during and after the competition, with all of the words to the songs and three exciting covers featuring the singers, the presenters and the winner.

Sorrisi will also bring to newsstands the Festival’s official compilation: a double CD with 40 tracks with unreleased songs by the big names, all of the new songs, as well as the best covers by the champions from the evening of Thursday 9 February and the bonus track Tutta la vita questa vita by La Rua. “Sanremo 2017” will be on newsstands on 10 February with TV Sorrisi e Canzoni at a cost of €14.90, excluding the price of the magazine.

Finally, Tv Sorrisi e Canzoni has given 10 luck readers the opportunity to experience the Festival live with the “Vinci Sanremo” competition. As well as renewing its close association with the city of Sanremo which, like every year, will host the traditional posters and life-sized cut-outs of the presenters and artists in competition, along the main streets of the city, photographed exclusively by Sorrisi, and an authentic symbol of the festival week.

This year seasonal greetings are in Sorrisi. From today TV Sorrisi e Canzoni has made available to readers and fans on its web site Sorrisi.com 15 digital greetings cards exclusively designed by some of the most popular faces from television, music and the cinema for the new edition of the charity project “Auguri d’artista”.

The 15 personalities who have taken part in the initiative include leading actors, musicians and TV presenters, such as Christian De Sica, Lino Banfi, i Pooh, Max Pezzali, Ezio Greggio, Gerry Scotti, Alessandro Siani, Antonio Ricci and Benedetta Parodi; as well as Manuela Arcuri, Tiziano Ferro, Gabriel Garko and new entries such as The Kolors, Il Volo and Kekko from the Modà.

Each of them has given their personal interpretation of the Christmas theme in the form of a drawing, a dedication, and cartoon or other original and self-produced contributions. All of which can be shared on social networks with friends and relatives wishing them well while also doing good.

The initiative offers an opportunity to send Christmas greetings in a truly special way and to contribute to the collection of funds on behalf of AIRC – Associazione Italiana per la Ricerca contro il Cancro (the Italian Cancer Research Association).

Fans and readers of Tv Sorrisi e Canzoni can choose for free on Sorrisi.com, using the address cartoline.sorrisi.com, one of the 15 greetings cards produced by their favourite star, and send them by email or share them of social networks (Facebook, Twitter). Sorrisi will donate 10 cents to AIRC for each card sent.

The biggest fans can also obtain the original drawing by the participating artists by taking part in the charity auction that Sorrisi.com has devoted to the project in cooperation with Charitystars.com, the platform that supports non-profit organisations in the collection of funds with the help of celebrities.

Now in its third year, “Auguri d’artista” will for the first time be entirely digital and on social networks, making the project even more immediate and accessible, thanks to the strength of multimedia and the Sorrisi brand, which has always been a unique point of reference in the world of show business for its exclusive and privileged relationship with it leading protagonists.

TV Sorrisi e Canzoni, a few days ahead of the start of the Sanremo Festival, has launched Sorrisi.com, its new, even more interactive and complete digital system, dedicated to the world of entertainment.

“Sorrisi has always been a unique, exclusive and privileged point of entry into the world of TV, music and the cinema. And what better time for us, if not the week of the most anticipated event of the year for the Italian pop song, to launch our new web site,” underlined Aldo Vitali, editor of TV Sorrisi e Canzoni. “The new Sorrisi.com will be a direct line between the leading protagonists of show business and our public: an innovative, reliable and exhaustive guide to keep up to date with the latest hot topics, previews and the most recent trends in the world of entertainment, as reèresented by the artists themselves,” Vitali concluded.

With a completely new layout, Sorrisi.com is a fully-responsive site, with a high-impact, full-screen home page and more extensive images. It is arranged over three areas – TV, music and cinema – that guarantee complete coverage of all the principal show business categories, in addition to the exclusive“TV Guide” and the “On newsstands” feature, with highlights from the magazine world.

It is an integrated multi-channel project that will be enhanced in the near future by an app that will be able to identify the user’s taste and highlight the best programmes, strengthening the brand’s leadership also in digital.

To mark the Sanremo Festival, the new Sorrisi.com will provide live coverage of the most important event of the year for Italian music, with live news, exclusive interviews and images, curiosities, previews and backstage videos. Plus, the new digital platform of Tv Sorrisi e Canzoni will enable users to interact and live their passion for the music of the Festival with an offer that, from the pages of the magazine will be reinforced in the digital world and on social media, where it already has a fan base of 195,000 likes on Facebook and 120,000 followers on Twitter.

Moreover, the established link between TV Sorrisi e Canzoniand the Italian Song Festival will be renewed once again this year with the most anticipated cover that features an exclusive photo of all the big stars in the competition. And, of course, there will be interviews with both the stars and the presenters of the event, previews of the words to the songs, and complete coverage from the stage of the Ariston Theatre, with backstage gossip and curiosities about the performers and the winners.

Friday 8 August will see the arrival on newsstands of Giochi, a new Mondadori magazine entirely devoted to games and quizzes and the most amusing ideas for passing leisure time and relaxing.

Giochi, which is produced by Tv Sorrisi e Canzoni, the weekly magazine edited by Aldo Vitali, is unique of its kind and comes in the form of a large-format magazine with a glossy cover and 132 full-colour pages and made up of games and quizzes for leisure time produced in an innovative and original way. Over 360 games, the most extensive offer on the market, are classified in 6 different levels of difficulty indicated by the use of different colours.

From great quiz classics, such as crosswords, Sudoku, encryptions and puzzles, to new and fun features, such as mosaics, logic games and word grids. Plus, 10 pages especially designed for younger quiz masters.

The first issue of Giochi will feature a big competition linked to the solution of a crossword with a prize of an MSC cruise for two to the Canary Islands.

The communication campaign – with the claim “un passatempo divertente, un relax intelligente” (an amusing pastime, an intelligent way to relax) – will involve TV, radio, Mondadori weeklies, posters at points of sale and large-scale retail outlets. The magazine will be on sale at newsstands at a price of €2.90.

Giochi is produced and edited by Axioma, a company specialised in crosswords and quizzes.

Tv Sorrisi e Canzoni will be on the front line to follow all the events surrounding the Sanremo Festival with special features and background in the magazine, online and on social networks.

This year, in addition to three special issues of the weekly and continuous updates on Sorrisi.com, Facebook and Twitter, Sorrisi will transform the Festival into a social challenge, moving the competition also onto Twitter. To mark the 64th edition of the song competition the magazine is launching the sanremo.sorrisi.com app, an initiative that rewards those who love sharing the most important moments of this annual appointment with Italian music and to enjoy the Festival also though the second screen experience.

All content from Twitter, Facebook and Instagram, with hashtags relating to Sanremo and the festival’s protagonists will be brought together in real time by Tv Sorrisi e Canzoni on a single social wall, accessible from all devices.

Fans and viewers can support the artists in competition by tweeting directly from the web app, and becoming themselves protagonists of a tweet competition: the winner will be the most social artist, or the most mentioned by users on Twitter that Sorrisi will reward with a Telegatto. For all the artists in competition, in the “Champions” or “New” categories, it will be possible to check the number of mentions received, as well as the sentiment, which will measure the mood of the fans.

But the challenge will also be between the users: points will be given for all activities conducted on Twitter – from a minimum for the creation of a post to a maximum if the tweet then appears on the official account of an artist. A list will be drawn up every day of the most active profiles and an interactive map will show the most engaged cities.

Plus, in the “Style Blog” area, there will be a space for fashion and style, with special contributions from Silvia Grilli, the editor of Grazia, Annalisa Monfreda, the editor of Donna Moderna, and Marina Bigi, the editor of TuStyle, who will comment live on the looks of the Festival’s protagonists.

The Sorrisi web app offer will also include additional content, videos, curiosities and interviews with the stars of the Festival will be posted every day by the editorial staff of the weekly, who will follow the festival live in Sanremo.

This year Tv Sorrisi e Canzoni sends out its Christmas greetings to readers in a very special way and involving many of the best loved names from TV, music and the cinema with a big charity initiative on behalf of the AMS Onlus, a charity that supports the search for cures of blood diseases.

“Auguri d’artista” is the result of the special relationship between Sorrisi and the world of entertainment, and is a project that has produced 26 exclusive Christmas cards, from 26 personalities of the calibre of Giovanni Allevi, Alessandra Amoroso, Biagio Antonacci, Manuela Arcuri, Paolo Bonolis, Carlo Conti, Antonella Clerici, Tiziano Ferro, Fabri Fibra, Fiorello, Gabriel Garko, Giorgia, Michelle Hunziker, Alessia Marcuzzi, Emma Marrone, Marco Mengoni, Giovanna Mezzogiorno, Moreno, Massimiliano Morra, Giorgio Panariello, Gino Paoli, Paola Perego, Leonardo Pieraccioni, Vasco Rossi, as well as Geronimo Stilton and the Telegatto.

Each of them has brought their personal view of Christmas and produced a design, a greeting, a cartoon, a collage or other original contributions in the form of a Christmas card that readers will find as a gift in every copy of Tv Sorrisi e Canzoni, on newsstands from tomorrow, Tuesday 10 December.

Among the snowmen, guiding stars and other typically Christmassy subjects, there are some stand out contributions, including the drawing skills of Manuela Arcuri, Gabriel Garko and Tiziano Ferro, but also the collages made by Fiorello and Giovanni Allevi, word games by Carlo Conti and the greetings by Leonardo Pieraccioni and Gino Paoli; meanwhile Antonella Clerici and Alessia Marcuzzi got their children to design their cards.

The most enthusiastic fans have the possibility of winning the original designs by taking part in the charity auction, that will run until 16 December on www.charitystars.com/tvsorrisicanzoni, on the platform that supports non-profit organisations to collect funds for charitable use with the help of celebrities.

The complete collection of 26 Christmas cards is on sale at www.shopforyou.it, while individual cards can be bought at 3,000 newsstands around the country and from Mondadori stores in Italy’s main cities and towns.

All of the proceeds will go to the AMS – Associazione Malattie del Sangue Onlus, that works alongside the doctors and researchers at the Haematology Unit of the Niguarda Ca’ Granda hospital in Milan for the development of the most advanced treatment of blood disease. In particular, the money raised will go to the “Sorrisi in corsia” (Smiles on the Ward) project, that supports nursing staff.

Tv Sorrisi e Canzoni, the magazine that has accompanied the history of music, television and lifestyle in Italy, celebrates its 60th anniversary. To celebrate this anniversary Sorrisi has produced a book “60 anni di Tv Sorrisi e Canzoni – Una storia italiana”, published by Mondadori, which describes the evolution of the Italy’s first entertainment.

“The story of Sorrisi coincides with the history of Italy from the postwar period to the present, as well as with the history of our dreams, those made of songs, films, TV shows and ‘recent and not so recent’ characters” says Aldo Vitali, editor of Tv Sorrisi e Canzoni. “It is of course also the story of a special magazine, the best-selling and most imitated, the most whimsical and sometimes, as you can see from the pictures and the covers in this book, the craziest. Above all, the most authoritative; so much so that it has been widely considered “the Bible of entertainment.” This book, based on Sorrisi’s astonishing archive, is a great adventure full of twists and emotions and a genuine treat for the eyes. We like to think that behind the many surprises on these pages, people will recognize the same curiosity, the same passion and the same soul with which we continue today to keep the spirit of Tv Sorrisi e Canzoni alive,” Vitali concluded.

The magazine has accompanied all the changes that have occurred in the world of entertainment – from the period in which songs were a unifying element for the whole country, to the emergence of television in the swinging ’60s, through the boom of commercial television in the ’80s, to the present day, with the advent of new channels, new technological platforms and new ways of using content – becoming an increasingly essential tool with which to navigate the vast array of programmes, films, music, books, technology, radio and all other forms of entertainment.

“60 anni di Tv Sorrisi e Canzoni – Una storia italiana “, with 400 photographs and a preface by Aldo Grasso, traces the history of entertainment in Italy. The book will be available from tomorrow in all bookshops at the price of €29, including a gift facsimile of the first issue of Tv Sorrisi e Canzoni.