TV Sorrisi e Canzoni

TV Sorrisi e Canzoni, a few days ahead of the start of the Sanremo Festival, has launched Sorrisi.com, its new, even more interactive and complete digital system, dedicated to the world of entertainment.

“Sorrisi has always been a unique, exclusive and privileged point of entry into the world of TV, music and the cinema. And what better time for us, if not the week of the most anticipated event of the year for the Italian pop song, to launch our new web site,” underlined Aldo Vitali, editor of TV Sorrisi e Canzoni. “The new Sorrisi.com will be a direct line between the leading protagonists of show business and our public: an innovative, reliable and exhaustive guide to keep up to date with the latest hot topics, previews and the most recent trends in the world of entertainment, as reèresented by the artists themselves,” Vitali concluded.

With a completely new layout, Sorrisi.com is a fully-responsive site, with a high-impact, full-screen home page and more extensive images. It is arranged over three areas – TV, music and cinema – that guarantee complete coverage of all the principal show business categories, in addition to the exclusive“TV Guide” and the “On newsstands” feature, with highlights from the magazine world.

It is an integrated multi-channel project that will be enhanced in the near future by an app that will be able to identify the user’s taste and highlight the best programmes, strengthening the brand’s leadership also in digital.

To mark the Sanremo Festival, the new Sorrisi.com will provide live coverage of the most important event of the year for Italian music, with live news, exclusive interviews and images, curiosities, previews and backstage videos. Plus, the new digital platform of Tv Sorrisi e Canzoni will enable users to interact and live their passion for the music of the Festival with an offer that, from the pages of the magazine will be reinforced in the digital world and on social media, where it already has a fan base of 195,000 likes on Facebook and 120,000 followers on Twitter.

Moreover, the established link between TV Sorrisi e Canzoniand the Italian Song Festival will be renewed once again this year with the most anticipated cover that features an exclusive photo of all the big stars in the competition. And, of course, there will be interviews with both the stars and the presenters of the event, previews of the words to the songs, and complete coverage from the stage of the Ariston Theatre, with backstage gossip and curiosities about the performers and the winners.

Friday 8 August will see the arrival on newsstands of Giochi, a new Mondadori magazine entirely devoted to games and quizzes and the most amusing ideas for passing leisure time and relaxing.

Giochi, which is produced by Tv Sorrisi e Canzoni, the weekly magazine edited by Aldo Vitali, is unique of its kind and comes in the form of a large-format magazine with a glossy cover and 132 full-colour pages and made up of games and quizzes for leisure time produced in an innovative and original way. Over 360 games, the most extensive offer on the market, are classified in 6 different levels of difficulty indicated by the use of different colours.

From great quiz classics, such as crosswords, Sudoku, encryptions and puzzles, to new and fun features, such as mosaics, logic games and word grids. Plus, 10 pages especially designed for younger quiz masters.

The first issue of Giochi will feature a big competition linked to the solution of a crossword with a prize of an MSC cruise for two to the Canary Islands.

The communication campaign – with the claim “un passatempo divertente, un relax intelligente” (an amusing pastime, an intelligent way to relax) – will involve TV, radio, Mondadori weeklies, posters at points of sale and large-scale retail outlets. The magazine will be on sale at newsstands at a price of €2.90.

Giochi is produced and edited by Axioma, a company specialised in crosswords and quizzes.

Tv Sorrisi e Canzoni will be on the front line to follow all the events surrounding the Sanremo Festival with special features and background in the magazine, online and on social networks.

This year, in addition to three special issues of the weekly and continuous updates on Sorrisi.com, Facebook and Twitter, Sorrisi will transform the Festival into a social challenge, moving the competition also onto Twitter. To mark the 64th edition of the song competition the magazine is launching the sanremo.sorrisi.com app, an initiative that rewards those who love sharing the most important moments of this annual appointment with Italian music and to enjoy the Festival also though the second screen experience.

All content from Twitter, Facebook and Instagram, with hashtags relating to Sanremo and the festival’s protagonists will be brought together in real time by Tv Sorrisi e Canzoni on a single social wall, accessible from all devices.

Fans and viewers can support the artists in competition by tweeting directly from the web app, and becoming themselves protagonists of a tweet competition: the winner will be the most social artist, or the most mentioned by users on Twitter that Sorrisi will reward with a Telegatto. For all the artists in competition, in the “Champions” or “New” categories, it will be possible to check the number of mentions received, as well as the sentiment, which will measure the mood of the fans.

But the challenge will also be between the users: points will be given for all activities conducted on Twitter – from a minimum for the creation of a post to a maximum if the tweet then appears on the official account of an artist. A list will be drawn up every day of the most active profiles and an interactive map will show the most engaged cities.

Plus, in the “Style Blog” area, there will be a space for fashion and style, with special contributions from Silvia Grilli, the editor of Grazia, Annalisa Monfreda, the editor of Donna Moderna, and Marina Bigi, the editor of TuStyle, who will comment live on the looks of the Festival’s protagonists.

The Sorrisi web app offer will also include additional content, videos, curiosities and interviews with the stars of the Festival will be posted every day by the editorial staff of the weekly, who will follow the festival live in Sanremo.

This year Tv Sorrisi e Canzoni sends out its Christmas greetings to readers in a very special way and involving many of the best loved names from TV, music and the cinema with a big charity initiative on behalf of the AMS Onlus, a charity that supports the search for cures of blood diseases.

“Auguri d’artista” is the result of the special relationship between Sorrisi and the world of entertainment, and is a project that has produced 26 exclusive Christmas cards, from 26 personalities of the calibre of Giovanni Allevi, Alessandra Amoroso, Biagio Antonacci, Manuela Arcuri, Paolo Bonolis, Carlo Conti, Antonella Clerici, Tiziano Ferro, Fabri Fibra, Fiorello, Gabriel Garko, Giorgia, Michelle Hunziker, Alessia Marcuzzi, Emma Marrone, Marco Mengoni, Giovanna Mezzogiorno, Moreno, Massimiliano Morra, Giorgio Panariello, Gino Paoli, Paola Perego, Leonardo Pieraccioni, Vasco Rossi, as well as Geronimo Stilton and the Telegatto.

Each of them has brought their personal view of Christmas and produced a design, a greeting, a cartoon, a collage or other original contributions in the form of a Christmas card that readers will find as a gift in every copy of Tv Sorrisi e Canzoni, on newsstands from tomorrow, Tuesday 10 December.

Among the snowmen, guiding stars and other typically Christmassy subjects, there are some stand out contributions, including the drawing skills of Manuela Arcuri, Gabriel Garko and Tiziano Ferro, but also the collages made by Fiorello and Giovanni Allevi, word games by Carlo Conti and the greetings by Leonardo Pieraccioni and Gino Paoli; meanwhile Antonella Clerici and Alessia Marcuzzi got their children to design their cards.

The most enthusiastic fans have the possibility of winning the original designs by taking part in the charity auction, that will run until 16 December on www.charitystars.com/tvsorrisicanzoni, on the platform that supports non-profit organisations to collect funds for charitable use with the help of celebrities.

The complete collection of 26 Christmas cards is on sale at www.shopforyou.it, while individual cards can be bought at 3,000 newsstands around the country and from Mondadori stores in Italy’s main cities and towns.

All of the proceeds will go to the AMS – Associazione Malattie del Sangue Onlus, that works alongside the doctors and researchers at the Haematology Unit of the Niguarda Ca’ Granda hospital in Milan for the development of the most advanced treatment of blood disease. In particular, the money raised will go to the “Sorrisi in corsia” (Smiles on the Ward) project, that supports nursing staff.

Tv Sorrisi e Canzoni, the magazine that has accompanied the history of music, television and lifestyle in Italy, celebrates its 60th anniversary. To celebrate this anniversary Sorrisi has produced a book “60 anni di Tv Sorrisi e Canzoni – Una storia italiana”, published by Mondadori, which describes the evolution of the Italy’s first entertainment.

“The story of Sorrisi coincides with the history of Italy from the postwar period to the present, as well as with the history of our dreams, those made of songs, films, TV shows and ‘recent and not so recent’ characters” says Aldo Vitali, editor of Tv Sorrisi e Canzoni. “It is of course also the story of a special magazine, the best-selling and most imitated, the most whimsical and sometimes, as you can see from the pictures and the covers in this book, the craziest. Above all, the most authoritative; so much so that it has been widely considered “the Bible of entertainment.” This book, based on Sorrisi’s astonishing archive, is a great adventure full of twists and emotions and a genuine treat for the eyes. We like to think that behind the many surprises on these pages, people will recognize the same curiosity, the same passion and the same soul with which we continue today to keep the spirit of Tv Sorrisi e Canzoni alive,” Vitali concluded.

The magazine has accompanied all the changes that have occurred in the world of entertainment – from the period in which songs were a unifying element for the whole country, to the emergence of television in the swinging ’60s, through the boom of commercial television in the ’80s, to the present day, with the advent of new channels, new technological platforms and new ways of using content – becoming an increasingly essential tool with which to navigate the vast array of programmes, films, music, books, technology, radio and all other forms of entertainment.

“60 anni di Tv Sorrisi e Canzoni – Una storia italiana “, with 400 photographs and a preface by Aldo Grasso, traces the history of entertainment in Italy. The book will be available from tomorrow in all bookshops at the price of €29, including a gift facsimile of the first issue of Tv Sorrisi e Canzoni.

Starting from tomorrow Tv Sorrisi e Canzoni will be a magazine completely renovated. The weekly, which for 60 years has been a reference point for show business is evolving in line with the changes taking place in the world of entertainment and will propose a new formula with an innovative editorial formula for readers interested in television and much more.

“The television and entertainment landscape has changed dramatically in recent years with the arrival of new channels, new platforms and new ways of using content”, said Aldo Vitali, editor of Tv Sorrisi e Canzoni. “With the new version of the magazine we want to offer to readers, often confused and looking for a guide, an authoritative tool to help them find their way through the vast array of television programmes, films, music, books, technology, radio and all the other various forms of entertainment”.

Tv Sorrisi e Canzoni, the undisputed leader in its segment, will have a new editorial approach, strengthening its ability to identify and satisfy the interests of its readers.
The magazine is divided into three distinct sections:

• show news, with the most important news of the week
• services, with more extensive and in-depth articles;
• guides, featuring reviews, reports and suggestions for “consumption” and dedicated to main themes of the magazine: TV, cinema, music, web, technology

In particular, the TV Listings section, which will remain the fundamental reason for buying the magazine, will guide readers through the programmes: in fact, the classic schedules will be supported by a new double page highlighting the best programmes selected by the editorial staff: over 100 viewing suggestions every week.

Through the innovations on the web site Sorrisi.com and on the social networks Facebook (http://www.facebook.com/tvsorrisi) and Twitter (@tvsorrisi), Sorrisi will gather comments, reports, reviews, and identify new trends in audience taste. Among the various activities, the special initiative “Ho voglia di Sorrisi” (I want smiles) will be available: with a picture taken with a webcam or smartphone and uploaded to the dedicated mini-site users can become part of the magazine’s show.

From the issue that will appear on newsstands next week, Alfonso Signorini will be the editorial director of Tv Sorrisi e Canzoni, while continuing to maintain his role as the editor of the weekly Chi.

Aldo Vitali, currently the executive co-editor of Tv Sorrisi e Canzoni, will become the new editor of the magazine and Rosanna Mani will remain as the title’s co-editor.

Aldo Vitali, who was born in Milan in 1957, has a degree from the University of Florence. After some initial professional experience, in 1986 he joined the entertainment staff of il Giornale, before moving in 1994 to La Voce and in 1996 to Walt Disney Italia where he was deputy editor of Topolino. In 1999 Vitali was appointed deputy editor of Max and in August 2000 co-editor of GQ Italia.

In 2003 Vitali joined the staff of Tv Sorrisi e Canzoni where he held a series roles of increasing responsibility, becoming executive co-editor in 2008.

First launched in 1952, Tv Sorrisi e Canzoni once again this year confirmed its position as Italy’s most popular weekly with a readership of some 4,398,000, an increase of 3% on the previous official survey (Audipress 2011/III).

New recognition by readers of the titles produced by the Mondadori Group, Italy’s leading magazine publisher.

Figures published by Audipress (2011/III) show continued growth in readership for the Group’s weeklies and monthlies and that 82% of the readers of magazines in the country read Mondadori titles.

LEADERSHIP
In particular, according to the survey, every week Italians choose the magazines Tv Sorrisi e Canzoniand Chi: with a readership of 4,398,000 people, an increase of 3% on the previous survey (Audipress 2011/II), Tv Sorrisi e Canzoni confirms its position as Italy’s most widely read weekly; followed byChi, which is in the number one position among women’s entertainment weeklies, with a continuously rising readership (3,614,000 readers, +4.6% compared with Audipress 2011/II).

There were big numbers also for Donna Moderna, which once again is shown to be the most popular women’s weekly (2,710,000 readers, +3.6% compared with Audipress 2011/II).

With a monthly readership of 6,441,000 (+4%), Focus remains Italy’s most widely read magazine.

Moreover, according to the Audipress figures, an increasing number of Italians read Mondadori’s cooking titles, with the company holding 73% share in this market segment. Among the monthlies,Cucina Moderna, is the most widely read (+14% compared with Audipress 2011/II).

Meanwhile Starbene confirmed its absolute leadership (1,532,000 readers), also recording the best performance in the wellness segment (+7.5% compared with Audipress 2011/II).

BEST PERFORMANCE
There was great satisfaction at Mondadori also for the best performances recorded by other titles in the portfolio in the cooking and interiors.

Cucina no Problem recorded the best growth (+17%) in the cooking segment, in which alsoSale&Pepe stands out (+4,6%), appreciated by readers following the recent renewal.

In the consumer interiors segment, in which Mondadori has a 57% share, there was a brilliant result by CasaFacile (+15%), followed by the monthly Casaviva with an increase of +7.4% to reach a readership of 967,000, and recording strong growth particularly among women.

In addition, there was also significant growth by Confidenze (+23.3%), Economy (+20%), Ciak(+13.5%), Guida TV (+11.6%), Men’s Health (+10.1%), Pc Professionale (+8%), which was also the only IT title to be included by Audipress in the segment, and Panoramauto (+8%).

Tv Sorrisi e Canzoni and Corriere della Sera present Dentro Faber an extraordinary homage to the poetry and music of Fabrizio De André, available at newsstands from 11 March, and coinciding with the opening of the exhibition Fabrizio De André a Milano.
Dentro Faber is a definitive collection that brings together 8 DVDs, full of previously unseen material, on the life, music, experiences and passions of one of the great artists of our age.

The initiative has been organised by the Fondazione De André, thanks to the availability of unseen footage provided by Rai Trade and with the collaboration Vincenzo Mollica.

Fabrizio De André’s story is told by means of a thematic journey. In fact, each DVD, in addition to the best of his songs presented in their entirety, features the places, the encounters and first-hand accounts that mix some of the key episodes of his public persona with the most significant moments of his private life.
L’amore, Gli ultimi, Le donne, L’uomo, il potere e la guerra, Genova e Mediterraneo, Il sacro, L’anarchia and Poesia in forma di canzone are the titles of the chapters through which an attempt has been made to capture the powerful flow De André’s lyricism.

Readers will be able to go deeper into his words, listening to live concert performances of the songs and learn about his personal life through interviews with some of his songwriter friends, from Ivano Fossati to Enzo Jannacci, and members of his family, Dori Ghezzi and many others.
Accompanying this voyage of discovery of his artistic and personal development is his son, Cristiano De André, the narrator of all of the DVDs.

Each issue of the collection comes with a booklet, introduced by the critic Aldo Grasso, containing images, writings and autographs by De André.
The first part of Dentro Faber will be available at newsstands from 11 March, at the price of €10.90 (including the DVD and booklet, magazine or newspaper excluded) along with a free binder to collect the entire series. The DVDs will be released weekly.

Release dates for Dentro Faber:
11 March – L’amore (con il cofanetto in regalo)
18 March – Gli Ultimi
25 March – Le Donne
1 April – L’Uomo, il Potere e la Guerra
8 April – Genova e il Mediterraneo
15 April – Il Sacro
22 April – L’Anarchia
29 April – Poesia in Forma di Canzone