What is it that makes so many Italian design objects authentic icons? To explain, INTERNI has produced a special collectors’ issue dedicated to these inimitable objects and their creators. ITALIAN DESIGN ICONS examines the evolution of design and style for living through over 500 iconic italian products produced since 1954. Furniture and accessories very different from each other for their historical, linguistic and cultural characteristics but which have, however, an essential common denominator: they are all still in production and available, both in Italy and abroad..

“ITALIAN DESIGN ICONS is a special issue that continues the overview of Italian design offered by INTERNI in 2014 with the volume produced to celebrate the magazine’s 60^th anniversary.” 60 said the editor Gilda Bojardi. “Following the same timeline, divided by decades, this illustrated story aims to promote Made in Italy around the world with a series of critical reflections on creativity, talent, the capacity to respond to stimuli and ideas from the history of design, new approaches, as well as from the global scenario and transformations in manufacturing and production,” the editor concluded.

The collection of iconic products is enhanced also by the testimony of 24 internationally renowned designers who discuss and explain their most important and representative work through a sort of design self-portrait. The volume ends with some considerations about what some of the icons of tomorrow might be. In other words, products of today that define contemporary trends in living and create the new bases for new expressive languages.

ITALIAN DESIGN ICONS will receive an official preview this week, during Art Basel Miami Beach 2016, on the occasion of the exhibition “1958, The Birth Of Two Legends: Italian Monochrome and Sanlorenzo shipyard”(from 29 November to 1 December), organised on board a ship of more than 30 metres built by Sanlorenzo, the boat-builder, that began operations in 1958 and is now the world’s second producer of yachts of over 24 metres, in collaboration with the historic gallery Tornabuoni Arte.

The volume, which will have an extra print-run of 3,500 copies in English with an Italian translation, will also be distributed at the leading design showrooms in the city.

ITALIAN DESIGN ICONS has been supported by many of the best and most representative brands in the design sector and beyond, contributing to the excellent results of the INTERNI systems that will end 2016 with a 6% increase compared with 2015.

With 188 pages and contributions from well-know critics– Cristina Morozzi, Marco Romanelli and Matteo Vercelloni – ITALIAN DESIGN ICONS will be available from all good newsstands from 6 December as a supplement to the new edition of the magazine at the price of €10 (including the magazine).

Among the multiple literary events taking place during the four-day festival BookCity Milan 2016, Interni brings the writings, by three major Italian designers, to the audience. The initiative, named Architects read architects, aims at describing the everlasting relationship between writing and designing. The texts will be gone through and commented by an architect.

All three expositions, free of any charge, will be held at 5pm in Sala Bertarelli at Sforza Castle, in three different days. On November 18^th, Patrizia Ranzo will talk about the writings by Ettore Sottsass, well-known designer who’s able to communicate concepts in such a straightforward and intelligent way that the reader cannot but be grasped by the author.

The following day, November 19^th, Amate l’architettura by Gio Ponti will be presented by Stefano Boeri, stressing the need of architects to also write books, essays and reflections in addition to designing.

The last meeting, on Sunday 20^th, will be centred on Scritti di Domenica by Alessandro Mendini, who will lead a discussion with the art historian Loredana Parmesani.

To sum up:

Interni at BookCity 2016 – Architects read architects
Sforza Castle – Sala Bertarelli

Friday 18 November – 5pm
Texts by Ettore Sottsass read by Patrizia Ranzo

Saturday 19 November – 5pm
“Amate l’architettura.” Stefano Boeri reads Gio Ponti

Sunday 20 November – 5pm
“Scritti di domenica.” Conversation between Alessandro Mendini and Loredana Parmesani

INTERNI, the interiors and contemporary design magazine edited by Gilda Bojardi, has been transformed from a printed title to an international integrated communication system that this month will launch its first editorial initiatives dedicated to Mexico City: a monographic issue  entitled “United Mexican Design” and a “Design Guide Mexico City/Milano”, with the aim of helping foreign visitors find their way around a megalopolis of around 21 million inhabitants with the aid of design-oriented itineraries.

The publications, both of which are in Spanish and English, will have a special print run of 10,000 copies and will be distributed around Mexico City  at bookstores, museums, schools, galleries, showrooms and hotels. The official presentation of the monograph and guide will take place on 4 October at the Italian Embassy in the presence of authorities, and on 7 October at the Soumaya Museum, with architects, operators and the organisers of the project.

Both publications look at issues related to the current situation of Mexico City/CDMX, with regard to architecture, design and art, also in terms of multiple and interweaving linguistic expressions.

INTERNI United Mexican Design

The monographic issue of INTERNI with over 260 pages, is introduced with  the institutional voice of Miguel Ángel Mancera Espinosa, head of the capital’s government, who underlines the dynamism of Mexico in the design field and Giovanni Anzani, chairman of Assarredo, who highlights how a dialogue between Italian design and the local reality offers new and significant opportunities for exchange. Pino Cacucci, the Italian writer of fiction and non-fiction, looks ate the colours of Mexico, the atmosphere and personalities, while a discussion of the leading figures in contemporary Mexican architecture is left to Fernando Romero, Javier Sordo Madaleno, Tatiana Bilbao, Victor Legorreta, Pedro Reyes and Carla Fernandez, and Mauricio Rocha.

Art, meanwhile, is examined the an emblematic overview by Pedro Friedeberg, Pedro Reyes and Raymundo Sesma/Advento Art Design, as well as authoritative testimony by the likes of Juan A. Gaitán for museums; Ricardo Salas Moreno for graphics and the design schools (Universidades Anahuac) and many more – as well as a look at the designers that represent Mexico in Italy and around the world. Finally, two studios created in Milan by the editorial team of INTERNI interpret “suggestions from Mexico”, where Italian design encounters the siesta and the idea of “relax”.

Guida “Design Guide Mexico City/Milano”

The first edition of the Mexico City/Milano Guide (which joins the other International Guides to Milan, New York, Paris, Moscow) meanwhile is a companion in the discovery of places and areas of the city through design itineraries: art and design galleries, museums, hotels, restaurants, specialised bookstores, schools, as well as flagship stores, monobrand and multistores where the best product of the companies that represent Italian design can be found.

The exhibition-event INTERNI OPEN BORDERS, presented during the FuoriSalone 2016, moves to Piacenza. From today to 16 October 2016 three of the city’s key locations – Palazzo Rota Pisaroni, Palazzo Farnese and Galleria d’Arte Moderna Ricci Oddi – will host 9 installations, macro-objects, micro-constructions and exhibitions that explore how the boundaries between different disciplines have been overcome. The issue is treated as the extension of a design vision towards new synergies and the application of architecture and design to evolving sectors such as technology and research into sustainability.

INTERNI has involved Italian designers of international calibre with different backgrounds and experience with a view to creating a mosaic of styles and visions and to compare the different character and interpretations of design. They include: Stefano Boeri Architetti with Filiera del Legno FVG and Consorzio Innova FVG; Patricia Urquiola with Cleaf; Carlo Ratti Associati, Marco Ferreri with Cacciati Costruzioni Restauri, Tom Vack with Moroso, Davide Groppi, Vito Di Bari with Metalco Active, Emiliana Martinelli with Martinelli Luce and Leucos.

THE PIACENZA & VIGEVANO FOUNDATION supports innovation, research and creativity. And it is in this light that with INTERNI the Foundation has activated a strong synergy that has led to the realisation of original projects and the presentation of a cultural vision that aims to have a significant impact on the city of Piacenza and the upcoming Festival del Diritto (23-25 September 2016).

The INTERNI OPEN BORDERS PIACENZA exhibition is open from Monday to Thursday, from 9 am to 6 pm, and from Friday to Sunday, from 9 am to 10 pm. Moreover, on 24 September, on the occasion of the “Giornate del Patrimonio”, the exhibition sites will remain open until midnight with free guided tours of the installations in the Palazzo Farnese at 9 pm, 9.45 pm, 10.30 pm and 11.15 pm.

For more information, please go to: www.lafondazione.com e www.internimagazine.it

For the third time New York City welcomes to the knowledge of Italian design with the exhibition “New York Design Week” to be held from May 13 to 17. In this context INTERNI, the magazine edited by Gilda Bojardi, and the mouthpiece of the Italian design around the world for over sixty years, has organised “International Design Appointments”, a cycle of four events that will enliven the design week in New York, and offer an opportunity to see American creativity alongside Itailian enterprise.

The events, open to both professionals and the public, will take place in the showrooms of some of the leading Italian furniture brands in the city, transformed for the occasion into a unique stage. Architects and designers will debate “new projects for urban landscapes”: a new residential model which corresponds to a new way of choosing a more aware and sustainable lifestyle. In fact, sensationalist architecture is being replaced by design that is more attentive to the quality of places and the real needs of urban subjects: the city is once again a protagonist, as a large-scale contemporary agora with innovative public and private services. In this Urban 2.0 scenario design has a very important role as the bearer of an aesthetic and functional language of fundamental value.

“International Design Appointments” starts on Saturday 14 May at 3 pm with “Italian brands design and the US market: opportunities”, with guest speakers Giulio Cappellini, Piero Lissoni, Nasir Kassamali and Gilda Bojardi at Wanted Design Manhattan (Conversation Room – Terminal Stores The Tunnel – 269 11th Avenue btw 27th and 28th Streets, New York, NY 10011); then, on Sunday 15 May at 5 pm Ada Tolla and Giuseppe Lignano with Martinelli Luce will entertain the audience with “LOT-EK + Upcyc ling: Recent Projects”, inside the Studio LOT-EK (181 Chrystie Street 2, New York, NY 10002).

Then on Monday 16 May at 9 am the initiative continues with a conversation between Jeffrey Beers, from the Jeffrey Beers International studio, and Gilda Bojardi, editor of INTERNI, entitled “Bringing Hospitality to the Home”, at the Scavolini Soho Gallery (429 West Broadway, Prince Street, 10012 New York); and, at 6.30 pm “A Residential Design Approach” with Enrico Bonetti and Dominic Kozerski at Natuzzi Italia (105 Madison Avenue, New York, NY 10016). The meetings, organised at the time of the Italian aperitivo or breakfast, aim to be an interesting time for discussion and debate of the poetics of particularly representative designers as well as a strategic moment of connection between the flagship stores, the designers, the magazine and the broader public.

At the end of each event cocktails will be offered based on typical Italian products. Full information and a complete timetable of the initiative are available on www.internimagazine.com.

But there’s more. INTERNI emphasises its international vocation with the May issue, in English (with Italian translation at the end of the magazine), dedicated to Italian architecture and design abroad. The magazine will be distributed in New York with an extra print run of 15,000 copies, in the most important design and fashion showrooms, as well as luxury hotels and art galleries in the city.

Mediamond has contributed to enhancing the line up of “Italian Design Appointments”, which has been put together thanks to the collaboration of: Agricola Due Vittorie, Bauli, Consorzio Tutela Prosecco DOC, Coppini Arte Olearia, F.lli Saclà, Fabbri, Ferrarelle, illy, Piccolo Café, Sibat Tomarchio and I love Italian Food.

“OPEN BORDERS” is the title of a much awaited exhibition event conceived by the monthly INTERNI for this year’s FuoriSalone, the prestigious fringe of the Milan Design Week.

With the patronage of the City of Milan, “OPEN BORDERS” will run from today until 23 April in the courtyards of the University of Milan, at the Orto Botanico in Brera and, for the first time, at the Torre Velasca, where INTERNI has extended the reach of its urban animation initiatives.

In addition to Italian protagonists, the magazine has also involved designers of international standing – from Japan, China, Brazil, Russia, Great Britain, Poland – in collaboration with companies and institutions, with a view to putting together a varied mosaic of styles and visions. The designers include: MAD Architects with Ferrarelle and P.A.T.I; Massimo Iosa Ghini with Ceramiche Cerdisa; Chen XiangJing with Jinghong International Furniture; Sergei Tchoban, Sergey Kuznetsov and Agniya Sterligova with Velko Group; Lissoni Associati with Audi; Stefano Boeri Architetti with Filiera del Legno FVG and Consorzio Innova FVG; Patricia Urquiola with Cleaf; Carlo Ratti Associati, Sebastian Cox and Laura Ellen Bacon with American Hardwood Export Council – Ahec, and many more.

“The theme of the exhibition event, now in its 19th edition, will this year develop as the extension of new synergies in a design vision, with contamination from different expressive contexts, such as the cinema and photography; as well as the application of architecture and design in evolving sectors, such as digital, technology and research into sustainability,” declared Gilda Bojardi, editor of INTERNI. “In the realisation of these interactive installations, macro-objects, micor-constructions and exhibitions, we work together with leading companies in the fields of innovation and research, with businesses with internationally recognised brands and small niche producers that support enterprise and creativity,” the magazine’s editor concluded.

Among new features this year, the University of Milan will also become one of the official sites of the XXI Triennale Internazionale di Milano: the Casetta del Viandante, curated by Marco Ferreri, and realised as part of INTERNI “OPEN BORDERS”, and designated as the official exhibition of the XXI Triennale Internazionale di Milano ‘21st Century. Design After Design’.

Co-producer of the initiative Audi, the premium brand of the Volkswagen Group, has contributed with Audi City Lab in Torre Velasca, where, together with INTERNI it will present Untaggable Future, an ideas laboratory on four ‘untaggable’ themes (People, Cities, Energy, Light); and Panasonic, world leader in the development of electronic technologies and solutions.

Music will be provided by R101, the official radio station of “INTERNI OPEN BORDERS”, animating the opening night (12 April, at 9 pm) of the Exhibition Event with an exclusive concert featuring Joan Thiele and Mahmood, followed by a DJ Set curated by its music designers. The radio station will also have a fixed booth during the entire period of the FuoriSalone from which it will present links and interviews with the Design Week.

With “OPEN BORDERS”, which gives Milan unique and exceptional visibility, INTERNI confirms its absolute leadership in the professional living segment, with a system that in April, in addition to the flagship title, is made up of INTERNI Panorama, the free press INTERNI King Size and the Guida FuoriSalone. The entire INTERNI ecosystem, that is in the portfolio of the advertising sales company Mediamond, has recorded an increase of +2% in advertising sales compared with the same period of last year.

To find your way around the increasingly rich variety of events during the Milan Design Week, we can’t forget the Guida FuoriSalone® – which is available also as a free app for iPad, iPhone and Android (tablet and smartphone) operating systems – which provides an overview of more than 400 events and a day-by-day list of activities involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (available only in a digital version and included with the app) which offers a selection of new itineraries and fashion spaces around the city, form design to shopping, as well as from department stores to restaurants and hotels.

“ENERGY FOR CREATIVITY” is the name of the big exhibition event organised by the monthly INTERNI during the FuoriSalone.

Supported by Expo Milano 2015 as a partner and with the patronage of the City of Milan, “ENERGY FOR CREATIVITY” will take place in the Courtyards of the University of Milan, from today until the 24 May.

A large number of world renowned architects and designers have been involved in the project, including: Daniel Libeskind with Libeskind Design, Antonio Citterio and Patricia Viel and Partners with Gruppo Cosentino, Alessandro and Francesco Mendini with Deborah Milano, Piuarch with Marazzi, Luca Trazzi with Veuve Clicquot, Steve Blatz and Antonio Pio Saracino with Marzorati Ronchetti, Vetreria Bazzanese and Zordan, Bernard Khoury with Margraf, Philippe Starck with Tog, Kengo Kuma & Associates with Tjm Design – Kitchenhouse, Alessandro Michele with Richard Ginori and many more.

“Our exhibition event, which is now in its 18th edition, provides a space for experimentation for installations of different sizes, able to stimulate inter-disciplinary synergies,” says Gilda Bojardi, editor of INTERNI. “Alongside the display of models and prototypes, micro-architecture, indoor and outdoor pavilions, illuminated installations and video projections, will be also theme-based exhibitions, performances, conferences and meetings,” the editor concluded.

Co-producer of the initiative is the international foundation Be Open, which conceived and promoted The Garden of Wonders. A Journey through Scents, an exhibition about the relationship between perfume and design at the Orto Botanico in the Brera district of the city, and Audi. The latter has contributed with the Invitation Tower installation, designed and built by Audi Design, but above all with the Audi City Lab, a space in Via Montenapoleone where INTERNI will stage a series of events that will focus on design and its relationship with light, connectivity and creative digital disciplines.

With this exhibition event, which gives Milan a unique and extraordinary visibility, the INTERNI system confirms its absolute leadership in the professional living segment, with a market share of over 45% in terms of space in the period January-March 2015.

To reinforce the magazine’s role as a communication tool in the world of architecture and contemporary design, the latest issue of INTERNI will feature a new design and layout developed by art director Claudio Dell’Olio.

And with issue n° 650 of Aprile 2015, INTERNI renews also the editorial formula with a both a new layout and structure enriched with new features and background detail, such as the section PhotographINg with images as the protagonists: details of installations, designs and products, freely combined to present themes and ‘provocations’ from contemporary design. The pages specifically dedicated to design have been reinforced and given greater detail through interviews and thanks to the contributions of Italian and international journalists and critics, able to offer to the readers of INTERNI an increasingly multifaceted and inter-disciplinary reading of design.

An additional new feature announced to coincide with the FuoriSalone is the new internimagazine.com, which will exploit even more the potential of digital and the web, strengthening the ecosystem that revolves around the brand. The structure, design and content of the site has been completely reconfigured and a new version of the “Design Index” section will be created in order to bring together companies and professionals and becoming an important marketplace for the world of design.

In order to find your way around the ever richer array of events during the Milan Design Week, we couldn’t forget the Guida FuoriSalone® – which is also available as a free app for iPad and Android operating systems on tablets, smartphones and iPhone – which offers a systematic overview of more than 400 events and a day-by-day agenda of all the appointments involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (only in the digital version included with the app) with a selection of new itineraries and fashion spaces fashion around the city as it prepares for the Universal Exposition: from design to shopping, department stores and restaurants, as well as hotels.

INTERNI, the interiors and contemporary design magazine that has been a part of the fantastic and adventurous story of Italian furniture and interior design is 60 years old. And to celebrate this anniversary INTERNI has produced a special volume 60 YEARS of INTERNI, published by Mondadori, that illustrates six decades of evolution in design with articles, images, documents and advertising campaigns published since 1954.

“The story of INTERNI coincides with the history of Italy since the end of the second world war and, above all, with the history of design. From being Italy’s first interiors magazine, INTERNI evolved into a system of communication that now gives an account of the world of design through a series of different parallel publications and media: form print to the web, as well as creating and organising events and exhibitions conceived as a means of facilitating exchange between designers, producers and distributors,” explained Gilda Bojardi, editor of INTERNI. “Over the years we have had the great fortune to follow and cover the development of a sector that represents Italy around the world and which has come about thanks to the intuitions of genial architects, designers and cultural operators, courageous entrepreneurs and a host of other exceptional individuals who have had, and continue to have, the courage to dare,” concluded Bojardi.

60 YEARS of INTERNI has attracted the support of 170 clients, some of the most representative of the design sector, though not only, who have contributed to the extraordinary results of the INTERNI system which, on a like-for-like basis, will close 2014 with a 14% increase in advertising revenues compared with 2013.

The volume reflects the many stories that have made Italian design great, a sort of visual account, divided into six decades, that outlines the main lines of development in habits and tastes in living and the design culture in Italy, also as seen through the main protagonists and many of the iconic products of each period: from the first Olivetti calculator in the 60s, to the Pop culture of the 70s, and from the domestic revolution of the 80s and Kartell’s legendary polycarbonate chair, that marked the beginning of a new transparency in interiors on the 90s, up to the new trajectories of the present.

Completing the history, is a collection of all of the covers of 60 years of INTERNI, 15 collections of drawings, the designs that every month are done for the magazine by a major designer or architect, and a selection of the events created and organised by the magazine over the years.

Plus, especially for the occasion a special web site has been created 60anni.internimagazine.it featuring unseen interviews with the editor Gilda Bojardi and the tutors form the different decades analysed, a browse-able pdf format of the book as well as a selection of printed content from the volume INTERNI.

60 YEARS of INTERNI, with over 450 pages, features and introduction by Deyan Sudjic (director of Design Museum in London) and contributions from a number of leading critics, including – Vanni Pasca, Franco Raggi, Enrico Morteo, Andrea Branzi, Cristina Morozzi, Marco Romanelli, Beppe Finessi and Christoph Radl – and will be available on all newsstands from 3 December together with the latest edition of the magazine at the price of €10 (including the magazine).

Following the signing of a licensing agreement between Mondadori and China International Publishing Group (CIPG), from next February Interni will be available also in China.

The new edition takes to three the number of international editions of the title which is already published in Russia and Thailand.

“With this new launch, Interni enters one of the most important markets for the development and affirmation of goods carrying the Made in Italy label; a country full of opportunity for creativity and design,” declared Zeno Pellizzari, general manager of Mondadori International Business. “We are particularly proud that one of China’s leading publishers has recognised and appreciated the value of our magazine, which we are sure will become a point of reference for all the many enthusiasts of the sector in the country,” Pellizzari concluded.

This operation is a significant step forward in the promotion and spread of culture and design launched in China with a view to creating winning synergies with a range of markets. With Interni, edited in Italy by Gilda Bojardi, China International Publishing Group will enrich its portfolio with a magazine that for 60 years has appealed to enthusiasts of and professionals from the sector: an essential guide to new products and innovative trends in the culture of living, and a voice of Italian and international creativity and production.

It is a brand that is already accredited in China thanks to a number of successful initiatives; including: the exhibitions 50+2 years Italian Design, organised in 2006 at NAMOC (the National Art Museum of China) in Bejing; the 2011 show Creative Junctions, in collaboration with Tsinghua University – Academy of Art & Design on the occasion of the First Beijing International Design Triennial; in September 2012, the magazine was also the protagonist of the Beijng Design Week, one of China’s most important events dedicated to design and where two projects designed by Alessandro and Francesco Mendini and Zhang Ke-Standardarchitecture were presented.

China International Publishing Group (CIPG), with more than 20 branches and 12 foreign offices, including in the US, the UK, Germany, Belgium, Russia, Egypt, Mexico, Japan and Hong Kong, operates in the book market, publishing over 3,000 titles per year, and in magazines with a portfolio of some 30 titles in ten different languages and 30 web sites.