Mondadori Store opens the Maximall Pompeii bookstore, the most innovative experiential centre in Southern Italy
The development of Mondadori Store, the largest network of bookstores in Italy, continues with the inauguration of a new Bookstore inside the Maximall Pompeii, the most innovative experiential centre in Southern Italy, located just 600 metres from the Pompeii Excavations.
The bookstore, which will be open to the public on Saturday 14 December, will enrich the experience offered to visitors with a place dedicated to the world of books and entertainment, in line with the Mondadori Store network’s strategy to create new meeting points and true cultural hubs for readers.
Located in the municipality of Torre Annunziata, the Maximall Pompeii is closely connected with the cultural identity and landscape of the area. This is all in order to maximise the idea of a Shopping Experience tailored to the needs of guests, whether they are tourists or resident families. Designed by the Irge Group, the centre is also an example of sustainable architecture attested by the international BREEAM recognition, which certifies the environmental sustainability of buildings.
“We are proud to inaugurate the first bookstore of Maximall Pompeii: a perfect location for the Mondadori Store network; an experiential hub in dialogue with the area, like that of Pompeii, with great tourist and cultural value. A context that perfectly aligns with our mission to promote the spread of culture, offering new reference points in the area for all book lovers,” said Carmine Perna, CEO of Mondadori Retail.
The new Mondadori bookstore spans 220 m2 and has a catalogue of more than 14,000 titles, from great classics to best sellers, including fiction, non-fiction and various other works. Special attention has been given to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the most intriguing stories, along with a department dedicated to manga and comics, Just Comics. The bookstore’s offer is also expanded by areas dedicated to #BookTok for the new generation of readers, as well as areas for stationery, toys, and gift cards.
The Mondadori Bookstore also serves readers online: customers can keep up to date through its Instagram and Facebook pages. They will also be able to get in touch with the store through the Mondadoristore.it digital services to check if a book is available, order it and pick it up in store or have it shipped, choosing from a catalogue of over 1 million titles. The bookstore will also offer customers the opportunity to place orders via telephone.
The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. The cultural organization is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.
MONDADORI BOOKSTORE
Via Plinio 56, 80058, Torre Annunziata
Opening hours: Mon – Sun 9:30am – 9:30pm
Phone: 081.1756 8800
Email: libreria.pompeiimaximall@mondadori.it
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