Mondadori Store

The multi-platinum band THIRTY SECONDS TO MARS has released their new single “STUCK” via Concord Records (listen here). This is the first single from the new album “It’s The End Of The World But It’s A Beautiful Day”, due out this September. A dynamic song that lays the foundations for the new musical era of the brothers Jared and Shannon Leto, five years after the release of their last recording project.

The single is accompanied by an extraordinary music video directed by Jared Leto himself, a true celebration of human form, design, high fashion, art and dance.
Speaking about the video, Jared Leto said: “Thanks to my incredibly creative mother, my brother and I were instilled with a love for art and photography from a very young age. The video for STUCK, our first new song in five years, is a love letter to some of my favourite photographers. Artists who made a very deep impact on me like Richard Avedon, Irving Penn, Robert Mapplethorpe, Diane Arbus, Herb Ritts and more. Artists whose work changed the way I saw things and showed me new possibilities at every turn.
The video for STUCK is very much a companion piece and a continuation of a journey started with “Up In The Air”, a celebration of art, design, fashion, and the remarkable people who bring them to life. It is a love letter to the power of movement and connection, a testament to the awe-inspiring potential of people who don’t necessarily fit so neatly in – but make the world so much more fascinating. I would like to express my immense gratitude to everyone involved. From the incredibly talented artists and designers to the behind-the-scenes team. All who worked so hard to make it all possible. Your contributions have made this experience an absolutely unforgettable adventure and helped to capture and celebrate the essence of what makes us all unique and exceptional.”

The attention to high fashion is reflected in the wonderful looks of the FW23 and innovative designer clothes like Gucci, Ann Demeulemeester, Balmain, Maison Margiela, Raf Simons, Rick Owens, and Jean Paul Gaultier, among others.
Full of energy, the video also stars an incredibly unique cast that interprets the song with movement, metaphors and action. 

The new single and video come just days after Jared’s participation in the “biggest fashion night”, his fifth appearance at the Met Gala.
Jared attended the themed night “Karl Lagerfeld: A Line of Beauty” paying tribute to the iconic designer who died a few years ago wearing a fun costume on the red carpet depicting Karl’s beloved cat (Choupette). After grabbing everyone’s attention, he then showed off a second Lagerfeld look.

In “Stuck” the ethereal voice and guitar of the charismatic frontman Jared Leto quickly explodes into grittier and more aggressive bass, with sounds that perfectly capture the chaotic on-again, off-again relationship the song expresses.
“I wrote it from the perspective of a narrator who simply can’t help himself from plunging headfirst into what will likely be a doomed romance,” Jared says of the song (“The more I drift, the closer I get to you / She’s a ghost, and the truth it’s impossible / But I love her lies”. “It’s about knowing you need to get out but simply being unable to, whether that’s from fear or comfort or confusion, hence being ‘Stuck.’”

THIRTY SECONDS TO MARS’ sixth studio album, “IT’S THE END OF THE WORLD BUT IT’S A BEAUTIFUL DAY”, will be released in September.
Exactly five years after the release of their chart-topping album “America”, the band is releasing new music like never before.
Throughout their prolific career, THIRTY SECONDS TO MARS have continually redefined their creative boundaries to push in new directions and evolve. Now, the new goal is to be simple and concise – no songs longer than three and a half minutes – placing a lot of emphasis on Jared’s expressive vocals.

In late May, THIRTY SECONDS TO MARS will take to the main stage of BBC Radio 1’s Big Weekend and in August the band will perform for the third time on stage at the Lollapalooza Festival, where they haven’t performed since 2006. Continuing in the wake of their live shows, THIRTY SECONDS TO MARS will also perform at the When We Were Young Festival in Las Vegas in October, which has already sold out.
More dates will be announced soon.

Jared and Shannon Leto will meet the public in the second half of September in a special online event organised in collaboration with Mondadori Store, the largest network of bookstores in Italy, and Virgin Radio, which has always supported the band and of which Jared Leto is a Rock Ambassador: by pre-ordering THE album “IT’S THE END OF THE WORLD BUT IT’S A BEAUTIFUL DAY” on CD or vinyl, you’ll be able to participate in an unforgettable chat on Zoom with the band, moderated by a Virgin Radio talent, where some lucky fans will also be able to participate directly. You’ll be able to pre-order the new album on mondadoristore.it until the day of release.
All the information on how to participate is on mondadoristore.it. and on virginradio.it.

IT’S THE END OF THE WORLD BUT IT’S A BEAUTIFUL DAY TRACK LIST

1. Stuck
2. Life is Beautiful
3. Seasons
4. Get Up Kid
5. Love These Days
6. World On Fire
7. 7 to 1
8. Never Not Love You
9. Midnight Prayer
10. Lost These Days
11. Avalanche

From Saturday May 6, the MONDADORI BOOKSTORE I MA chain, a new contemporary and environmentally-friendly concept inspired by Japan, will also open in Grosseto, at the Aurelia Antica Shopping Center.

The curvy, tree-shaped, wooden and marine poplar furniture, along with the recycled iron furnishings, sanseveria and bonsai plants decorating the store’s 250 square-meter surface characterise the new bookstore of this innovative project of the Italian publishing context.

The formula, already successfully tested in Turin, Cagliari, Catania, Udine and Salerno, combines culture and respect for the environment, to simultaneously create an environmentally-friendly and multimedia location where to nourish and regenerate the mind according to the Japanese MA philosophy from which it takes its name.

“Surrounded” by books, visitors will be able to explore the over 45 thousand titles available or browse for information on the multimedia totems and seek the advice of expert booksellers while enjoying an immersive and relaxing experience.

Moreover, a large coworking section, which can be transformed into an event area whenever needed, is also available to guests for literary and musical encounters, book signings and labs for adults and children. A special area will also be dedicated to children with educational resources, games and furnishings thought around their needs and designed to stimulate their creativity.

And again: a snack bar, the MACafé, developed in partnership with NUAN, will allow visitors to taste and savour fine blends of teas, herbal infusions, coffees or local wines; a corner will also be dedicated to music with a wide selection of records and CDs, and a gallery will be set up to host the works and photographic perspectives of local and national artists, starting with the Sensitivity collection, Mattia Valdes’ solo exhibition especially prepared for May 6’s inauguration.

“Having a bookstore in the shopping centre was one of 2023’s main goals – states Stefania Ricci, owner of the Aurelia Antica Shopping Centre. An innovative and relaxing environment will further make one’s experience in the gallery more pleasant. The MONDADORI BOOKSTORE | MA’s style – she continues – is perfectly in line with Aurelia Antica’s mission, that of being a meeting place for all family members. This new space enhances the offer with a truly innovative offer: one can relax while reading a good book or participate in meetings and events, while children can discover the world of books in a space specifically designed around them.”

“The warmth expressed by the city and centre fills us with joy” comments Giuseppe Messina, Managing Director of the MA book lifestyle group. “Many people wrote asking about the opening date and we also received several partnership requests: a tangible sign of welcome and integration which makes us proud of this project. Thanks to the inauguration of this new store in Grosseto, the sixth over the last few months – continues Messina -, we will pursue our mission of creating growth and employment in this sector in partnership with Mondadori Retail. We believe culture has the power of driving local development – he concludes – and hope to gradually and increasingly become a place of aggregation created around the communities we will cross through our innovative offer and the feedback we’ll receive from readers.”

The first Mondadori Bookstore of the Vatican City will open its doors to the public on Monday, April 17.

Developed over a surface of 150 square meters, the new Bookstore is located inside the very new shopping centre, Caput Mundi Mall, located in the heart of Rome, in a strategic position on the Janiculum, just a few steps from St. Peter’s Basilica and surrounded by the most renowned artistic classics.

“We’re proud to have brought our literary and entertainment offer for the first time to a place filled with so much culture and history as the Vatican City,” stated Carmine Perna, CEO of Mondadori Retail. “This new bookstore is intended to help us meet the specific needs of an extraordinary area, further increasing the number of stores we manage directly and creating new points of contact with our readers, while also taking the strong affluence of international tourists into account,” concludes Perna.

In the innovative shopping centre, the new Mondadori Bookstore was conceived with a one-of-a-kind layout, including a special travel section, to become a point of reference for the residents of the surrounding districts as well as for all tourists or travel lovers.

A team of five expert Mondadori Store booksellers will welcome the public 7 days a week with an extensive range of international books, especially in English and Spanish, and an area dedicated to books on tourism in foreign languages. Classic sections devoted to fiction, non-fiction and more, in addition to the We are Junior area – dedicated to young readers – have also been prepared with a wide range of illustrated books and educational games aimed at stimulating the fantasy of the smallest. The bookstore will always keep more than 10.000 titles available, in addition to stationery products, gadgets, souvenirs of Rome, gift boxes and gift cards.

The Mondadori Bookstore of the Caput Mundi Mall is also at the service of readers online: customers will be able to contact the bookstore and stay updated on all the initiates and events in progress through our Facebook and Instagram pages. They will also be able to use the digital services of Mondadoribookstore.it to check the availability of a book, order it and pick it up in the store, by choosing from a catalogue of over 1 million titles.

The new Mondadori Duomo bookstore, a one-of-a-kind cultural and meeting hub, is opening tomorrow in an iconic place at the heart of Milan.

With innovation and tradition perfectly combined and a very unique concept, Mondadori Duomo will be dedicated to the world of books:

• 100,000 books available on the bookstore’s three floors;
• 30,000 different titles;
• 8,000 stories that children and young adults will love;
• 5,000 different manga and comics;

in addition to digital reading stations, experiential and theme areas and a large central arena.

The new bookstore of the Mondadori Group, led by Antonio Porro (Managing Director), is in Palazzo dei Portici Meridionali, a Neo-Renaissance-style building, and interacts constantly with Milan’s most famous square, whose architecture invites visitors to experiment and let themselves be amazed, enraptured and carried away.

“The new Mondadori Duomo will be a bookstore for all intents and purposes, where visitors can experience books in full.
It is a unique project in our network, in a very iconic square,” declared Carmine Perna, Managing Director of Mondadori Retail, the Group company that manages the most extensive network of bookshops in Italy. “In addition to books (the focus of what we have to offer), visitors will find many other culture-related services and products, such as music, writing, games and events. Ultimately, it aims to be somewhere people can meet and ideas can spread, a cultural and experiential hub at the service of the city and of anybody who wishes to experience it,” concluded Mr Perna.

To mark the opening, a round table was held, discussing “Reader-sized bookstores. Cultural and meeting hubs” in which the Managing Director spoke with Ricardo Franco Levi, President of the AIE, Paolo Ambrosini, President of ALI-Confcommercio, and Michela Addis, Professor of Economics and Enterprise Management at Roma Tre University. The moderator was Alessandra Tedesco

The discussion aimed at analysing in depth the role of bookshops in territorial cultural and social growth, the interaction with the community and the new consumer habits of the younger generations.

“The opening of a new bookstore by Mondadori in the heart of Milan, a city that, according to 93% of citizens, is great at stimulating people to read and that has publishing activities as one of its drivers for economic and social development, is not just a comforting piece of news, it is also a signal of where the Italian book industry is going,” stressed the president of the Italian Publishers Association (AIE), Ricardo Franco Levi. “With sales worth 248.8 million Euro, the first two months of 2023 in the trade market have been essentially in line with the good results of 2022, and confirm that, since the pandemic, Italians have been reading more. That’s not all: in the last two years, Italians have rediscovered bookshops, which have gained on e-commerce sales, and this applies particularly to young people. In this sense, the decision to renew the publishing offer focusing on state-of-the-art display formats is a winning decision,” concluded Mr Levi.

“Today, bookstores are more and more social aggregation drivers, somewhere to enjoy the precious experience of finding a book we didn’t know we were looking for. So booksellers today have an important role in the world of books, one no algorithm can replace,” declared Paolo Ambrosini, the President of ALI-Confcommercio. “What we must all do together, all publishers, booksellers and operators in the world of books, is work so that bookshops are once again the heart of the book project. Among other things, this means looking back at decisions that recently were made with no consideration of booksellers and bookshops,” concluded Mr Ambrosini.

“We are witnessing an epochal change in the function of bookshops. If, for consumers, buying a book is a ritual, booksellers are friends and a bookshop is a special place, then the positioning of bookshops must evolve to create unforgettable experiences,” declared Michela Addis, professor of Economics and Business Management at Roma Tre University. “The new Mondadori Duomo bookstore embodies the principles of experientiality and creates a place in which to meet, interact and connect socially. People who read are happier than people who don’t; culture creates wellbeing; bookshops create value-wellbeing for individuals and society over the whole territory, for all of us,” concluded Ms Addis.

A new Mondadori Bookstore soon to open in the Alessandrino district of Rome.

With an exhibition surface of 140 square meters, the bookstore – found on the second floor of the mall located in via Casilina 1011 – offers the public a shelf assortment of over 15.000 volumes ranging from fiction, non-fiction, miscellaneous categories and great classics.

The offer is enriched with the new Just Comics section, dedicated to comics, and the We are Junior area, devoted to young readers and including educational games and illustrated books aimed at stimulating the imagination of the smallest ones with the most amazing stories. The best stationary products, gift boxes, gift cards, gadgets, school supplies, CDs, records, DVDs and record players will also be available to visitors.

The Mondadori Bookstore located in via Casilina will also serve readers online: customers will be able to contact the store and keep up with the initiatives and events through its Facebook and Instagram pages and make use of the digital services of Mondadoristore.it to check the availability of a book from a catalogue of more than 1 million titles, order it and pick it up in the store. The bookstore will also offer customers the opportunity to place orders via telephone or WhatsApp.

«I’m delighted to announce the opening of a new Mondadori Bookstore in a location where social life, sports and culture come together in a unique and evocative atmosphere» stated Fabio Antonini, the entrepreneur affiliated to the Mondadori Bookstore network with over 30 years of experience as a sales agent in the publishing and toy industries.

Mondadori Store is the largest network of bookstores in Italy: a cultural organisation active nationwide with more than 500 stores, across large cities and small towns alike, and online through the e-commerce website Mondadoristore.it and the book club formula. In addition to books, its core offer, it organises fun experiences, events and multi-channel services, reaching more than 20 million customers each year.

MONDADORI BOOKSTORE

Casilino Mall, via Casilina 1011 – 00169 (RM)

Opening hours: 9:00 – 20:30 Mon – Sat; 10:00 – 20:00 Sun

Email: mondadoribookstorecasilino@gmail.com

Phone: +39 06 23260205

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https://www.mondadoristore.it/negozi

Mondadori Store, the largest network of bookshops in Italy, and J-POP Manga, one of the main Italian manga publishers, launch “Destination Cartoomics”: a special project and a series of appointments dedicated to Japanese Comics fans bound to dominate the Milan Games Week & Cartoomics, the great comic exhibition entirely devoted to the world of comics, graphic novels and gaming.

The initiative will be presented in the Mondadori Stores – Rizzoli Galleria, Milano Duomo, Arese (MI) and Vimercate (MB) – within the “Just Comics” section, the area dedicated to manga, superheroes, and graphic novel – with an unmissable promotion for all anime fans. Readers can get their J-POP passport: a special manga-style document to be completed by November 26^th with different hankos, or iconographic stamps representative of the Japanese company that will be affixed to each purchase of two titles published by J-POP Manga in the participating bookstores and on Mondadoristore.it.

The passport must be completed at the info point of the Just Comics stand, pavilion 12, during the exhibition held from November 25^th to 27^th, to receive special gadgets and discount coupons.

THE EVENT CALENDAR

The project is also based on a series of appointments open to the public: the participating Mondadori Stores will welcome readers and comics fans with live manga sketching and presentations, organised with the publisher J-POP Manga and the students and professionals of the Comics School of Milan.

 Among the events, on Friday October 21^st, at the Rizzoli Galleria bookshop, the presentation of the second issue of the Japanese manga Dandadan, written and sketched by the author Yukinobu Tatsu.

The series of appointments with the professionals of the Comics School will start on October 22^nd, at the Rizzoli Galleria bookshop, from 16:00 to 18:30, with the presentation Kishōtenketsu: telling it like a manga and live sketching with professor Gabriele Mareri and the cartoonist Mattia Salvaneschi.

 On November 5^th, at the Mondadori Megastore of Duomo, from 17:00 to 19:30, professor Sabrina Sala will speak of the  Timeless classics, or evergreen titles that captured the attention of entire generations, together with the cartoonist* Fra Fusconi, who will entertain the audience with special live sketching.

On November 10^th, at the Mondadori Megastore of Arese, from 17:00 to 18:30, the cartoonist Richmond Montanano will create customised sketches of the audience’s favourite techno-futuristic scenes of the manga world.

On November 19^th, at the Mondadori Bookstore of Vimercate, from 16:00 to 17:30, the cartoonist Rosy Battaglia will create live sketches of children’s favourite manga scenes.

The complete event calendar is available on the following link.

From tomorrow, Wednesday 14 September, the Mondadori Bookstore in Vimercate (Monza and Brianza) will present a completely restyled look to the public.

A new range of merchandise focused on books – the heart of the store – will be available in premises that have undergone a full restyling, thanks to a layout and furnishings that enhance the important offer that distinguishes the Mondadori Store.

Located in the Torri Bianche shopping mall, the new bookstore, which occupies 650 square metres, will continue to be a cultural point of reference for the local community and book-lovers. On the shelves, the public will find more than 20,000 books – from best-sellers to the great classics in fiction and non-fiction – as well as an assortment of CDs and vinylswith the latest music entries, including K-POP, stationery, gift boxes, gift cards and the recommendations of the Mondolibri bookclub.

The new Mondadori Bookstore in Vimercate will pay special attention to young readers: in the “We are Junior” area designed for children and adolescents, visitors will have access to a wide range of educational games and illustrated books. The store will also house an extensive selection of comics in the “Just Comics” section, with manga, superheroes and graphic novels.

The Mondadori Bookstore in Vimercate also serves readers online: customers will be able to contact the store and keep up with initiatives and events through its Facebook and Instagram pages and make use of the digital services of Mondadoristore.it to check the availability of a book from a catalogue of more than 1 million titles, order it and pick it up in the store.

The new Mondadori Bookshop in Vimercate is part of the on-going renewal and development program of Mondadori Store, the largest network of bookstores in Italy, with over 500 stores located between cities and smaller centers. A cultural network active throughout the country, online with the Mondadoristore.it e-commerce site and the bookclub formula, which in addition to books – the core of the offer – provides entertainment, events and multichannel services, to reach more than 20 million customers every year.

MONDADORI BOOKSTORE

Centro commerciale Torri Bianche

Via Torri Bianche, 16, 20871 Vimercate (MB)

Ooening times: mon-sat 09-20; sun 10-20

E-mail: libreria.vimercate@mondadori.it

Tel 039 635041

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https://www.mondadoristore.it/negozi

On Thursday 4 August a new Mondadori Point will open in Alcamo (in the Sicilian province of Trapani). The bookstore will be officially opened at 6:30 p.m. with an event to be attended by the mayor Domenico Surdi and the parish priest, together with numerous local booklovers.

Located in Corso VI Aprile, the first Mondadori bookstore in Alcamo will provide a new point of reference for the city’s cultural life, thanks to its rich offer and a calendar of events and meetings with authors.

«I am ready to begin this new adventure and to share it with everyone who, like me, always finds a friend when they look through the pages of a book,» said Luana Rappa, a bookseller affiliated with the Mondadori Store network.

The new Mondadori Point store in Alcamo has a catalogue of more than 10,000 volumes covering fiction, non-fiction, and the great classics. The offer also extends to comics and manga with the special Just Comics section, and caters for children and adolescents in the We Are Junior area, which includes toys as well as books. The assortment is completed with a range of top-quality stationery items.

The Mondadori Point bookstore in Alcamo also serves readers online: customers will be able to contact the store and keep up with initiatives and events through its Facebook and Instagram pages and make use of the digital services of Mondadoristore.it to check the availability of a book from a catalogue of more than 1 million titles, order it and pick it up in the store.

MONDADORI POINT

Corso VI Aprile, 188 – Alcamo (TP)

Opening times: mon – sat 9:00 – 13:00; 16:00 – 19:30 / closed on sun

E-mail: mondadoripoint.alcamo@gmail.com

Tel: 092 4186 0459

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https://www.mondadoristore.it/negozi

For the summer holiday season, Mondadori Store, Italy’s largest bookstore network, is launching the new edition of “Libri da indossare”, the special initiative dedicated to the pleasure of reading and people who want to lose themselves in the emotions of the books they love.

For people for whom reading is a passion, Mondadori Store has produced a new collection of cotton Tote Bags in a limited edition inspired by Richard Bach’s best-seller “Jonathan Livingston Seagull”, to offer a pleasurable opportunity for relaxation immersed in the pages of a good book, with an authentic and distinctive style.

The Mondadori Store exclusive Tote Bag is enhanced with an elegant illustration by Francesca Gastone, making it an indispensable accessory for people who love the story and characters in one of the great literary classics.

The bag will be a gift for everyone who buys at least 2 books from the rich catalogue published by the Mondadori Group publishing houses Einaudi, Fabbri Editori, Frassinelli, Mondadori, Mondadori Electa, Piemme, Rizzoli, Sperling & Kupfer at Mondadori Store bookstores taking part in the initiative or on mondadoristore.it, from 29 July to 17 August.

 For the new edition of the initiative, Mondadori Store has renewed its collaboration with the Italian training school MiMaster, the leading player in the illustration and publishing sector, entrusting personalisation of the bags to its students.

The regulation and information on how to obtain a Tote Bag are available on www.mondadoristore.it

Mondadori Store is the largest network of bookstores in Italy: a cultural organisation active across the country through more than 500 stores in large cities and small towns alike, and online through the e-commerce website Mondadoristore.it and the bookclub formula. In addition to books, its core offer, it organises entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

Mondadori Retail, the company that runs the largest network of bookstores in Italy, continues to develop with an expansion plan for the opening of new Mondadori Stores, an enhanced offer and an increasingly distinctive positioning embracing physical stores, e-commerce and social media.

“The ongoing work to renew and enhance the network and to focus on the book core business has enabled our network to consolidate its leadership still further,” said Mondadori Retail CEO Carmine Perna. “We are moving ahead with the opening of 13 new stores planned by the end of 2022, for an overall total of 25 openings during the whole year. Our bookstores are designed to inspire future readers and as meeting places where local communities can make new discoveries: so we are paying ever greater attention to the new generations, with dedicated formats in the stores and on the social channels, and the organisation of initiatives involving the local area,” Perna added.

FORTHCOMING OPENINGS

On the bookstore front, three new Mondadori Bookstores under direct management will be opened in the second half of the year, in the regions of Lazio, Lombardy and Umbria. They follow the two openings in Genoa and Montenero di Bisaccia (Campobasso) in April and May.

The expansion of the franchising network is also moving ahead, with 10 new bookstores due to open by the end of the year in Friuli-Venezia Giulia, Veneto, Sicily and Marche, after the start-up of 10 affiliated outlets in the first half of 2022. A nationwide presence across Italy, from North to South, with medium-size locations where books are the real protagonists.

The Mondadori Store development plan is also supported by the continuous renewal of directly managed stores: by the end of September, the Mondadori Bookstore in Padua will open in its new location in Piazza Garibaldi, and in Vimercate the outlet in the Torri Bianche shopping mall will undergo a restyling; during the winter, the new Mondadori flagship will open in Milan, on the corner between Piazza Duomo and Via Mazzini.

THE NEW FORMATS

The Mondadori bookstore offer for children and adolescents is enhanced with the new “We are junior” section, an area designed to welcome even the smallest children, with books and educational games to stimulate the imagination for the 0-13 age group. With its yellow and green colour scheme and origami decorations inspired by nature and the world of animals, which have great appeal for children, the section has an immediately recognisable visual identity.

The process of continuous innovation has also led to the development of the “Just Comics” format, for manga, graphic novels, superheroes and the great Italian authors. Planned as a comic store in the bookstore, “Just Comics is a flexible space that adapts easily to the specific dimensions of the individual outlet. The project began in Milan with an entire floor in the Rizzoli bookstore in the Vittorio Emanuele Gallery and the Mondadori Megastore in Piazza Duomo, and has since been extended to all the bookstores under direct management and to a growing number of stores managed on a franchising basis, establishing itself in just under a year as a point of reference for lovers of the genre.

EVENTS

The events calendar has been enhanced with meetings with writers and figures from the world of entertainment and initiatives with schools and libraries. Bookstores play a vital role in promoting reading, thanks in part to the passion of local booksellers, who are able to build productive ties of cooperation with local institutions. Events include the literary festivals “Ad alta voce” in Mestre, “Come un libro all’aperto” in Fano, “Velletri Libris” in Velletri. For information about all the events: https://eventi.mondadoristore.it/it/news/2022/07/19/estate-in-festival-tutti-gli-eventi-letterari-delle-nostre-librerie/115/

DEBUT ON TIKTOK

From the physical to the digital, relations with readers are also consolidated on social media, with initiatives and content to support purchasing on all channels: from today Mondadori Store will also be on TikTok , as well as Instagram and Facebook, to talk about books, local events and meetings.

A journey to explore the Mondadori bookstores in Italy, through the testimonials of people with close connections to bookstores: from booksellers, who organise content on the TikTok profiles of local Mondadori bookstores, attracting numerous followers, to booktokers, young men and women who love reading and have built up huge followings. A communication format that valorises books and bookstores, making them a point of reference for people who want to follow the latest literary trends on social media.