Mondadori Store, Italy’s most extensive network of bookstores and Iper Montebello S.p.A. – Gruppo Finiper,  will open the first bookstore inside a hypermarket at Iper La grande i, part of the “Alle Valli” shopping mal in Seriate (Bergamo).

With this opening, for the first time Mondadori Store will bring its offer to a large-scale retail outlet, with the format Mondadori Point format.

With a floor surface of 200 square metres, the bookstore, which will be directly managed by Mondadori Store, will employ four sales assistants and a rich offer to customers: from over 5,000 titles, including new titles, in fiction, non-fiction, classics and cartoons, as well as books for children and young readers and an assortment of stationery products. This will enhance the offer dedicated to the customers of the biggest Iper La grande i outlet in Italy, with more than 500 employees and 12,000 square meters of floorspace.

“To be a point of reference in culture and entertainment to satisfy the tastes of the broadest possible public: this is the philosophy that has always characterised Mondadori Store,” underlined Carmine Perna, the chief executive of Mondadori Retail. “Thanks to this partnership, which marks the debut of our brand in the large-scale retail sector, will also enable us to multiply our channels of relationships with customers. From the big cities to the smallest centres, our model is focused on the quality of the buying experience, multi-channel services and events, while always focusing on the needs of the customer/reader,” Perna concluded.

Customers will also be able to make use of all of the Mondadori Store services, such as the Pick Up Point, which allows the customer to pick up a book bought on Mondadoristore.it from one of our stores, having chosen from a catalogue of 11 million titles; Order and Collect, ie the possibility of buying online and collecting from the store; Home delivery, having products ordered in the store delivered to the home.

On Sunday 13 October, at 4.30 pm, the Mondadori Point will welcome Geronimo Stilton, the celebrated journalist mouse, created from an idea by Elisabetta Dami and published in Italy by Edizioni Piemme, for a special encounter aimed at children and their families.

Geronimo Stilton will be present “in whiskers and fur” to talk about his adventure based on the book Il segreto di Leonardo (Leonardo’s Secret), dedicated to Leonardo da Vinci. After the show, Geronimo Stilton will be available to sign copies of the book and to take photographs with his many fans.

Iper La grande i is one of the leading operators in the large-scale retail sector in Italy, and one of the few to be entirely Italian-owned. With 21 outlets in 4, it is part of Gruppo Finiper, established in 1974 by Marco Brunelli. The mission of Gruppo Finiper is to make quality available to everyone. With an extensive assortment, quality, sustainability, fair pricing and its Italian-ness as the main inspirations chosen to guide the efforts of Iper La grande i.

Web site: www.iper.it
Facebook: https://www.facebook.com/ipermercati.Iper

MONDADORI POINT
Iper – Centro Commerciale Alle Valli
Via Brusaporto, 41, 24068 Seriate (BG)
Orario: lun-ven 8.00 – 21.30; sab 8.00 – 21; dom 9 – 20
E-mail: libreria.seriate@mondadori.it
www.mondadoristore.it/negozi

Milan is inaugurating the first ”Ed Quarter”, an “experience room” store dedicated to Ed Sheeran!

To coincide with the release of his new album NO.6 COLLABORATIONS PROJECT, on Friday 12 July, the spaces of the Mondadori Megastore in Piazza Duomo in Milan will be transformed into a meeting place, with interactive activities, games musical experiences, as well as a store.

The event will start at 6 pm on 11 July with a extraordinary extended opening until midnight, to enable fans to but the album immediately, and will continue until Sunday 14 July.

Watch the Ed Sheeran video : https://www.instagram.com/p/BzfFZ0Nosbm/?igshid=1lc0ni6re1fns

Among the initiatives and surprises planned to enter the word of Ed Sheeran:

A special photo booth where visitors can take photos by entering the “I Don’t Care” video, official and exclusive merchandising and, only at this point of sale, an instawall where fans can leave a message for Ed.

But it is music that will be the big protagonist: Warner Music will give emerging artists the opportunity to perform on Ed Sheeran tracks on a specially created stage. To take part, aspiring performers will have to enrol, submitting their details and a short video before Wednesday 10 July  to: warnermusicitalyofficial@gmail.com

A number of luck applicants will be selected and will become protagonists of the Ed experience!

Plus, a karaoke to sing with your friends will be available, along with exclusive gadgets.

But that’s not all, from today, fans who pre-buy the album from Mondadori Megastores in Piazza Duomo and Via Marghera in Milan, Arese and Vimercate or on mondadoristore.it, will have priority access to the Milan Ed Quarter on Thursday 11 from 6 pm and to enjoy an exclusive preview of the NO.6 COLLABORATIONS PROJECT.

Today sees the opening – at the Mondadori Megastore in Piazza Duomo in Milan – of the first OD Caffè, a new meeting point for those in search of a moment of relaxation and conviviality in the heart of the city.

This further enhances the offer of Mondadori’s flagship store  in Piazza Duomo, the most extensive space dedicated to culture and leisure in the centre of Milan, an authentic reference point for fans of books, music. films. technology and events, and able to serve 2 million customers every year.

OD Caffè will be both a place to meet and relax, where the convivial atmosphere and range of food with a gourmet touch, in a colourful and flowery interior spread over two floors with a view of the cathedral, create the right mood to spend time with friends or read a good book or newspaper, before going back to the daily routine.

From breakfast to the mid-morning or afternoon break al break, a range of different coffee blends, aromatic teas, soft drinks and cakes; or for lunch or dinner, with tasty entrées and main courses; and then appetizers, for fans of cocktails and buffets rather than dinner. All conceived with attention to detail to offer a real gastronomic experience thanks to the variety of menus for every occasion. There will also be the chance to taste specialities in collaboration with the chefs of Terrazza Calabritto.

OD Store Group has won over the tastes of Italians with Italy’s largest chain of stores selling sweet and savoury products, with more than 50 stores in Milan and across the country.

The concept of OD Caffè was developed by the architect Franco Costa (Costagroup), and the technical project was curated by Studio Marsan.

OD Store is open every day, from Monday to Wednesday, from 7 am to 10 pm, and from Thursday to Sunday, from 7 am to 11 pm.

“C’è vita, in un libro. La tua” (There’s life in a book, yours) is the claim of a new book promotion campaign by Mondadori Store, the Mondadori Group’s chain of bookshops, and the fruit of an idea by the artist Mr. SaveTheWall with the creative contribution from the Action & Branding agency.

The initiative, which launches on 15 November, aims to enhance the reading experience through the voices and faces of readers: in other words real people who have taken part in an experimental artistic operation called Bookshot and who are the protagonists of the campaign by offering an unmediated account of their feelings and bring books to life in their own words.

“The result of this creative project is a form of communication that comes from and goes to the heart, because sharing a book is to share a part of your life,” declared Francesco Riganti, marketing director of Mondadori Retail. “Mondadori Store is making itself a spokesman and promoter of a message of social interest: an invitation to read, because we believe that more readers can lead to a more solid society that is focused on development and change.”

During two shooting sessions at the Mondadori Megastore in Via Marghera in Milan, Mr. SaveTheWall, aka Pierpaolo Perretta, the artist known for his situationist work that interprets issues and habits of contemporary society, met one hundred people. Each participant was asked to bring their favourite book with them and what emerged were  profound stories and feelings provoked by reading. Each of which was captured on video and fixed in a photographic portrait.

“An adage that I have made my own is ‘art is in the eye of the beholder’. And in Bookshot, as a work of art, I was able to note that the participants made the books the had read their own and created a  unique reading experience. The authenticity of the feelings of the participants is in itself something quite extraordinary especially if we consider that from a dialogue based on a single object – their favourite book – they were able to draw out a more profound and real synthesis of their life. This is why, for me, Bookshot is such an authentic, powerful and engaging project,” commented the artist Mr. SaveTheWall.

So readers are the exceptional witnesses to an initiative that will take place in the coming months on the web on a site dedicated to the project www.condividiunlibro.it, which will host he videos and photos produced by the artist. Users will be invited to take part by posting on Facebook or Instagram Stories their favourite book and a phrase the briefly explains why it is their favourite and using the hashtag #condividiunlibro. Alls of this content will be added to the platform, multiplying the sharing of experiences and will be rewarded by Mr. SaveTheWall who will choose the best shots.

“This is an ambitious and extremely valuable project that we are very proud of. A sort of perfect alchemy has been created among the people involved and this has enabled the idea to gather enthusiasm day by day and reach out to all of the touchpoints. The genesis itself of the creative idea was the result of collective intelligence working in harmony, a relationship model that can be taken as an example and that will increasingly find a place in the future.” concluded Alessandro Pedrazzini, CEO of Action & Branding.

The campaign will also benefit form articulated planning across different media and managed by MediaClub: press, with four subjects, on leading weekly and monthly titles and the Mondadori Store Christmas Gift Guide; the web and the social networks Facebook, Instagram and Youtube with di 30’’ and 60’’ videos; leading influencer networks; outdoor metropolitan digital posts, at metro, bus and train stations; and all of the shops on the Mondadori Store network and on Mondadoristore.it.

Monday 17 September will see the launch of “OFF”, a new series conceived and presented by Edoardo Sylos Labini and promoted by Mondadori Store, which will bring to its events area of the Mondadori Megastore in Piazza Duomo in Milan some of the most famous and popular personalities in Italy.

Giusy Versace, Roberta Bruzzone, Vittorio Sgarbi, Raul Cremona, Vladimir Luxuria and Carlo Cracco are just some of the protagonists involved in 8 events on the programme that starts next week: one event per month until April 2019 will animate a late afternoon in Milan with fascinating revelations about the personal and professional lives of famous faces from the world of the arts, sport and entertainment.

They will be welcomed by Edoardo Sylos Labini who, accompanied by the voice and guitar of singer-songwriter Daniele Stefani, will give a new form to his OFF interviews: the eclectic Roman artist will adopt the role of presenter in a “salon” made less formal and attractive by unseen images of the guests and continuous interaction with the audience, who will be able to interact live with their favourite personalities.

“For an artist, an interview is often like an audition,” said Edoardo Sylos Labini. “If there is no feeling with the interviewer this can create tension. And if you don’t feel relaxed sometimes you can end up saying things you didn’t mean or intend to say. By switching roles, I try to make the interviewee feel at home with a friend, in an intimate setting. This is how the OFF interviews were launched in my web magazine ilgiornaleOFF.it, revealing some of the most secret aspects of the lives and careers of the interviewees and it’s a great joy that we can no bring the format to the Mondadori Stores”.

“The initiative picks up and develops the format of Manzoni Cultura, which last year brought us together with Sylos Labini,” declared Francesco Riganti, marketing director of Mondadori Retail, “and foresees a series of new and exciting encounters with personalities for a range of areas, from sport to the arts, the media world and cooking. The backdrop for the events will be the elegant location of our Piazza Duomo megastore, which has now been a point of reference for culture in Milan for more than 10 years: an irreplaceable hub and meeting place for the entire city that brings people together, where the guests of ‘OFF’ will be able to talk about themselves in a spontaneous and unusual way, sharing feelings, anecdotes and interesting stories about their private and public lives.

The series will start on Monday 17 September at 7 pm with Giusy Versace, the paralympian athlete, winner of silver and bronze medals at the European Championships in Grosseto in 2016, and who in recent years has demonstrated an extraordinary capacity as a TV presenter and theatre actor.

The OFF programme at the Mondadori Megastore in Piazza Duomo will then continue on 17 October, again at 7 pm, with the philosopher and essayist Diego Fusaro, and on 7 November with the criminologist and psychologist Roberta Bruzzone. The last date for  2018, will be 3 December when the protagonist will be the art critic Vittorio Sgarbi. Then, on 11 January 2019, it will be the turn of journalist and TV presenter, Serena Bortone.

From news to magic, on 5 February the amazing Raul Cremona, will tell some incredible stories from the world of conjuring. On 8 March. meanwhile, Sylos Labini will be face-to-face with writer Nino Spirlì and Vladimir Luxuria, activist, dramatist and TV presenter, to talk about sexual identity and civil rights. The series will come to a close of 16 April 2019 with award-winning chef Carlo Cracco, supported by a female chef from the Elior Group who will reveal some secrets fro special occasions.

The Media Partner of the initiative is the web magazine IlGiornaleOff.it, the detailed online version of the Saturday supplement of Il Giornale, edited by Edoardo Sylos Labini. The official Sponsors of the series include: Artisti Annuario Internazionale di Arte Contemporanea, Elior, Felicia and Lineapelle.

The complete schedule of OFF series is available at the webstie: https://eventi.mondadoristore.it/it/

From tomorrow a new Mondadori Bookstore will be open in Rome, at the AURA shopping mall, the large shopping hub opened in the Valle Aurelia area, just a short distance from the Vatican City.
With more than 15,000 titles on sale and an offer of events ranging from meetings with leading protagonists from the world of books and music to children’s workshops, the new Mondadori bookshop will be a point of reference for readers and visitors to the centre and place to discover a world of culture and emotions.

This new opening takes the number of outlets in the Mondadori Store network in the Rome area to 23, a level of coverage that confirms the Mondadori Group chain’s position as the most extensive bookshop chain in Italy, able, through its more than 600 stores, to serve over 20 million customers every year.

The new Mondadori Bookstore, located in a position close to the main entrance to the Aura shopping mall, is spread over an area of 300 square metres, where customers can find the latest book releases in fiction, non-fiction, classics and  graphic novels, an area for children and teenagers with books and toys, a sector for music and films, the best stationery products, gift boxes, and a corner dedicated to the Kobo e-reader.
The store also offer the possibility of accessing a catalogue of more than 7 million books available online at Mondadoristore.it, thanks to Pick up point services, where customers can pick up in the store titles that they buy online; Order and collect, where they can order online and pick up in store; or Home delivery, where products ordered in the store can be delivered straight to the customer’s address.

Inside the bookshop there is also a Mondadori Café, with seating for 35 customers, open all day, from breakfast time until the evening cocktail hour, with healthy gourmet products, and special attention to the needs of children.

Among the first events planned at the store will be a number of appointments for children between the ages of 4 and 10: on 28 and 29 April and 5 and 6 May, from 10 am to 12.30 pm and from 3 pm until 7 pm the Mondadori Bookstore will host two workshops run by professional educators who, using physical and musical expression techniques, will facilitate integration, familiarity between the participants and group training in teamwork.

The Mondadori Bookstore project was designed by Studio Kallipigia Architetti. Mondadori Café was developed in collaboration with Cibiamogroup.

 Mondadori Store, Italy’s most extensive network of bookshops, presents a new tool to serve customers: MyStore, a digital assistant that can suggest content and provide customised advice thanks to the use of sophisticated analytics.

MyStore is in the form of a totem with an interactive multi-touch screen with which customers can interact rapidly and intuitively in order to receive highly personalised suggestions for purchases and gifts. MyStore uses GetInTouch software, an interactive cognitive content presenter developed by Mauden, one of the most engaged information technology companies involved in digital innovation. This solution exploits the augmented intelligence of the IBM Watson, a cognitive system able to elaborate an enormous quantity of data.

“With MyStore we are the first Italian retailer to introduce a service based on this kind of technology, a solution that will offer our customers a new way of exploring the Mondadori Store catalogue inside the stores,” declaredFrancesco Riganti, marketing director of Mondadori Retail. “The search function has been designed to be as personalised as possible and is based on the preferences of customers, also as reflected on social media, which makes possible new and more sophisticated profiling that can learn continuously learn from the history of interactions. This is why we have decided to partner with two companies like Mauden and IBM that, in recent years, have developed the most important cognitive solutions.”

The three functions on MyStore are MyBook, MyGift and MyFinder.

MyBook helps customers to find the right book thanks to a cognitive analysis based on the customers’ profile. By accessing from your Facebook account, the totem elaborates your preferences through a multichoice function based on books, music and films to identify the users’ tastes. The selection will then be combined with the Mondadori Store lists and data not protected by privacy on Facebook, such as pages followed, date of birth, friends lists, etc. In this way the system generates a “Chosen for you” list, with suggested titles from MyStore.
Users can also add books seen to a list of favourites, in the “Discover products” section, any time they access MyStore.

MyGift makes it possible to find the best book to give as a gift. Also in this case it is possible to profile the recipient by selecting titles and, consequently, also the type of books preferred which, together with the Mondadori Store lists, create a new “MyGift” list with the ideal books to select to give as a gift.

MyFinder enables customers to find products on sale in stores such as books, CDs and DVDs, with information about prices, pictures of the products and the area of the store where they can be found. This function enables customers to search for products by name and fro books a funtion will also be included to search using the ISBN.

The MyStore service, available for the first time in Italy, is active in the Mondadori Megastores in Piazza Duomo and via Marghera in Milan, and at the Mondadori Bookstore in Via Appia Nuova in Rome.

Mondadori Store has been chosen by Universal Music as the commercial partner of Jova Pop Shop, the temporary store of Jovanotti that opens at midnight on 30 November in Piazza Gae Aulenti in Milan on the occasion of the launch of a new album and publication of a new book by the artist. The name was selected in honour of the legendary POP SHOP opened by Keith Haring in New York in the 1980s.

For the Jova Pop Shop Mondadori Store has managed all aspects of the retail operation, from the recruitment of staff to sales, and from the management of the assortment to the displays.

It is a partnership that confirms the Mondadori Store, Italy’s biggest chain of bookshops, as a point of reference for culture and entertainment, having, over the years, been able to dedicated extensive space also to music, enhancing the presence of products in the chain of shops, alongside a rich offer of events.

Jova Pop Shop will remain open until 11 December, from 11  am until 9 pm. On sale in the shop will be the CD, vinyl and cassette versions of Oh, Vita!, the book SBAM! (Mondadori) and official merchandising. An area will be dedicated to limited edition special items, such as T-shirts, sweatshirts, socks, hats and backpacks, the proceeds from which will go to four charity associations.

Jova Pop Shop has been created principally to be a focal point where people can gather and where, every day, there will be live sets, meetings, surprise readings and exhibitions that will be announced just a few hours before on Jovanotti’s social media channels and covered live on his Facebook page and on Jova TV.

Sergio Bonelli Editore SpA and Mondadori Store are proud to announce the opening in Milan of the first Bonelli Point retail outlet

From 1 November the readers and collectors of the comics by the legendary publisher of Tex, Zagor, Dylan Dog, Martin Mystere and many others, are invited to visit the special area, set up inside the Mondadori Megastore in Via Marghera 28 in Milano (Red line Metro station De Angelis).

An opportunity to discover the new offer by Bonelli at the same time as they are presented at Lucca Comics&Games 2017, but also to search for back issues, exclusive editions, books, merchandising and all the other items showcased also on the web site www.shop.sergiobonelli.it.

A new home in Milan for our much-loved characters, just a short distance for our historic headquarters in Via Buonarroti. An important welcome for our world in the chain of general book shops and a moment of great emotion and satisfaction for the entire publishing house.
Davide Bonelli

We are delighted that a leading player in the history of comics such as Bonelli has chosen Mondadori Store for this new project, which will further enhance our offer. We are certain that the new Bonelli Point inside the Mondadori Megastore in Via Marghera will become a point of reference fro all comic fans, from Milan and beyond.
Francesco Riganti, marketing director, Mondadori Retail

Bonelli Point is an important new opportunity to bring together readers in a large-scale general book store, thanks to the solid collaboration between Sergio Bonelli Editore and Mondadori Store. An exclusive brand where fans can find the entire production of Italy’s leading producer of comics featuring the most popular characters of entire generations.

From today, thanks to an agreement between FlixBus, the start-up that has become Europe’s leading coach operator, and Mondadori Store, Italy’s most extensive chain of bookstores, it is possible to buy directly from participating Mondadori stores gift cards for coach trips to over 1,200 cities connected by FlixBus in 26 European countries.

Andrea Incondi, Managing Director of FlixBus Italia, commented on the agreement with Mondadori Store: “We are absolutely delighted to be working with Mondadori Store on the launch of this new gift card, which we are sure will be a big hit with the public and enable us to greatly expand awareness of our services across the whole of Italy and attracting passengers by our concept of travel which has always been something valuable to share and also to give as a gift.”

“The new FlixBus gift card will help us to extend and diversify even more the range of products and services offered by Mondadori Store in the travel sector, an all-round offer that takes in culture and entertainment, aimed also at young people,” stated Francesco Riganti, marketing director of Mondadori Retail.

Meanwhile, Antonio Sorrentino, chief executive of Domec, added: “Domec is immensely proud to participate in the growth of an important brand like FlixBus, providing the support of our technology in order to achieve such ambitious business objectives.”

The gift card is available in three denominations: (€25, €50 and €100) that can be used to buy tickets online (at www.flixbus.it) or using the app, with the code provided on the receipt. Operational processing is by Domec, the Fintech company that operates in the sector of innovative payment and loyalty systems.