Mondadori Store is giving the city of Milan a new work by Italian artist Marco Lodola, on display on the façade of the Mondadori Megastore in Piazza Duomo to mark the 10th anniversary of Italy’s victory in the World Cup.

A 3 metre-tall illuminated installation, in plexiglass and LED, celebrating the final of the 2006 World Cup through one of its unforgettable moments, the infamous head-butt of Zinedine Zidane against Marco Materazzi. The work is entitled Mio cugino, a reference to the history that binds Italy to its “cousins” on the other side of the Alps.

The installation will be switched on this evening and visible in Piazza Duomo for the whole summer, coinciding with the season’s big football events.

Marco Lodola, an artist with a taste for pop who explores in his work the legends of contemporary popular culture, has already produced for the Mondadori Megastore in Piazza Duomo Eden, the ballerina that illuminated the balcony of the Milan store last year and is now on display inside the Mondadori Megastore in via Marghera, in Milan.

With Mio cugino, Lodola Italy responds to the sculpture by the French artist, Adel Abdessemed, first shown at the Centre George Pompidou in Paris and now at the Mathaf Museum of Contemporary Art in Doha, dedicated to the same episode that led to much debate among the world’s football fans.
The initiative is curated by the artistic promotions agency Avangart Connessioni Creative.

Tomorrow in Varese sees the opening of the new Mondadori Megastore located in IL CENTRO, Italy’s largest shopping mall and one of the biggest in Europe.

The Mondadori store has a surface area of 900 square metres dedicated to books, technology, music, films and entertainment, along with new travel assistance services such as Mondadori Travel, a kids area and a Mondadori Café, to welcome visitors at any time of the day.

The opening of this store is another step in the development and innovation plan launched by Mondadori Retail, which boasts the largest network of bookstores in Italy, with over 600 stores across the country. This opening will be the first time that the new Mondadori store format has been placed inside a shopping mall with an even richer offer and a new design concept: a model that integrates products and services to attract the public with greater frequency and satisfaction to the world of culture and entertainment.

“We are delighted to be present in an important context like that of the new shopping mall in Arese, where we aim to become a point of reference for entertainment, as well as for books,” said Mario Maiocchi, CEO of Mondadori Retail. “Thanks to a friendly atmosphere that allows customers to choose from a wide range of products and new integrated services that revolve around the world of culture and leisure, the Mondadori Megastore will give customers of the mall a unique shopping experience, with services for everyone: from children, to young people and families.”

The architectural design and layout of the Mondadori Megastore in Arese was developed with Mondadori Retail by the Milan studio Migliore + Servetto Architects. A large open space, marked by bookshelves to the ceiling and a dramatic use of light around the books, invites visitors to explore and find out more about the different areas. Building supervision was managed by the Kallipigia Architects studio.

The shop is organised as follows:

• BOOKS & CAFÉ: the heart of the store offers an assortment of titles ranging from literature to comics, original language books, a kids area with books for children and teens, toys and a new TouchWall to entertain children. Within the books area there is also space for food, with an offer of selected brands and a Mondadori Café: a place to meet that also extends outside the mall with a terrace, open from early morning, where customers can enjoy a coffee, traditional dishes and healthy foods, with vegetarian and vegan selections and menus for children, designed and produced in collaboration with Cibiamogroup, a leading operator in fast quality catering;
• TECHNOLOGY & MUSIC: is the area dedicated to new releases, movies on DVD and Blu-ray, as well as technology, telephony products, computers and audio, in addition to services and after sales support Help;
• MARKETPLACE: showcases new books, and a selection of newspapers and magazines, stationery and gift box and Mondadori Travel, the new dedicated travel service that helps customers for all their travel needs, thanks to the advice of qualified personnel, form the choice of destination to the best offers from industry-leading brands.

The offering of the Mondadori Megastore also extends to services and digital tools available to customers on the Mondadoristore.it site, including Books-on-demand, to meet the needs of readers looking for hard to find titles, thanks to a catalogue of over 7 million titles from around the world.

MONDADORI MEGASTORE
c/o IL CENTRO
via Luraghi, 11 Arese – A8 uscita Lainate (VA)
Orario: 09:00 – 22:00
Facebook: Mondadori Megastore – Il Centro Shopping Center
E-mail: libreria.arese@mondadori.it
www.mondadoristore.it/negozi

Mondadori Store, Italy’s most extensive network of bookshops, with over 600 outlets, and the e-commerce site Mondadoristore.it, has chosen PAYBACK for its new loyalty programme, offering its customers increasingly greater opportunities to collect points and gain faster access to discounts and prizes.

In fact, with a single card, it is now possible to collect points at all Mondadori Stores in Italy and on Mondadoristore.it, as well as when making purchases at any of the other partners of the programme.

Thanks to this partnership, from today, Mondadori’s PAYBACK card holders can collect 2 PAYBACK points for every euro spent for the purchase of books and 1 PAYBACK point for every euro spent for the purchase of the music, video, technology, toys and stationery products through the Mondadori channel. Plus, until 31 March 2016, all PAYBACK customers will collect triple points on their first purchase.

The entry of Mondadori Store into a coalition that includes leading brands in the main retail and service sectors, will expand the PAYBACK offer making it even more complete. A continuation of the growth of PAYBACK which now has 9 million customers who use the card to collect points when they shop at Esso, Carrefour, with a subscription to Mediaset Premium, for subscriptions and recharges from 3 Italia, but also thanks to flights on Alitalia, and the financial partners American Express, BNL and Carrefour Banca and the more than 60 online partners that have signed up for the programme.

For more information, please go to www.mondadoristore.it e www.payback.it.

On Saturday, November 28 at 11:30 am, at the Mondadori Megastore (piazza Duomo, Milan), Cristina Parodi will present the Cesvi Campaign “Stop AIDS at birth”. Cristina Parodi, an Italian anchorwoman, has been a Cesvi testimonial for over 15 years. On this occasion she will tell about her experience in Zimbabwe, where she visited Cesvi activities in favor of children orphaned due to AIDS.

Cristina Parodi will also launch the initiative “Let’s wrap a dream“: during the Christmas period, Cesvi volunteers are making creative gift packages in Mondadori Bookstores and Megastores located in the main Italian cities. With a small donation you can actively contribute to education and schooling for children orphaned due to AIDS and provide books and education.

At the end of the morning, the blogger Silvia – Giochi di carta will realize a workshop focused on gift packages realized with recycled materials… for a sustainable Christmas!

Free entrance with cake design – coffee break for all the participants.

St-Art, artist of the month is the latest cultural project by Mondadori Store, developed in collaboration with Milo Goj’s Art Relation, which aims to present and enhance the reputations of young artists while also expanding the audience for contemporary art.

From 8 September, and then every month, until March 2016, a young exponent of the contemporary art scene will be the protagonist of an month-long exhibition at the Mondadori Megastore in Piazza Duomo in Milan. The first seven artists are three Italian – Marco Abisso, Giovanni Manzoni Piazzalunga and Stefany Savino – and four non-Italian – Alban Met Hasani, Jang Sung An, Kalina Danailova and Lucia Guadalupe Guillen, all of whom have trained in Italy at the Brera Academy of Fine Arts.

The cycle of seven exhibitions will begin 8 September at 6pm with Marco Abisso, a Milanese sculptor and painter, with a music-inspired show that will run until 11 October 2015. In his work Abisso tries to re-establish a symbolic value in the romantic gesture of creating an manufactured object. The artist will also use a live performance to interact with the public using his artistic language to bend and beat sheet metal.

Each show will be inaugurated with a performance by the artist who will complete, in front of an audience, a work-in-progress – a painting, installation or digital form – inspired by a specific theme: from music to fashion, to literature, to travel. The finished works will then be put on sale in an effort to bring a wider public closer to art.

“In the contemporary world it is important to support the creative explorations of young artists with fresh ideas and hopes,” said Giacinto di Pietrantonio – curator and art expert who will introduce the Marco Abisso exhibition tomorrow. “This is what is at the heart of St-Art, Artist of the month, promoted by Mondadori Store, a project that brings young artists into direct contact with the public and offers a space to discuss and debate new ideas and forms also for the future. And also to understand, through exposure to the work, the and emerging new trends.”

Patron of the St-Art, Artist of the Month project is the artist Marco Lodola, who, for the Mondadori Megastore in Piazza Duomo, created Eden, a neon installation that can be seen on the façade of the store and which represents a luminous, a female symbol of an uncontaminated Eden holding a red apple, the colour of passion. A precise reference to the large illuminated advertising signs that from 1915 onwards appeared on the facades of the buildings around Piazza Duomo until they were forcibly removed in 1999.

ST-ART, ARTIST OF THE MONTH

Mondadori Megastore, Piazza Duomo Milano

Open from: 9am – 11pm

Entrance: free

For a complete calendar of the exhibitions go to: mondadoristore.it

#StartInStore

Mondadori Store is opening its doors to the world of art with a series of initiatives to promote contemporary artistic expression at the Megastore in Piazza Duomo in Milan.

Inaugurating this new cycle of events will be the Italian artist Marco Lodola who has created an installation for the Mondadori Megastore in Piazza Duomo entitled Eden; a neon installation that portrays a luminous dancer, symbolising feminility and uncontaminated Eden, holding a red apple, the colour of life and passion. The work by Lodola – who has been active in sculpture with pop-art inspired luminous installations for many years – will be visible to passers-by from the front of the Piazza Duomo Store and is a brand new homage to Milan, recalling the advertising posters of the past that illuminated the city centre in the 1960s.

This autumn, meanwhile, will see the launch of St-Art, artist of the month: in which the Mondadori Megastore in Piazza Duomo will feature work by young artists, along with live performances and temporary exhibitions.

The project, developed in collaboration with Milo Goj’s Art Relation, aims to promote emerging artists under 40 and bringing them into contact with a broad-based public. A calendar of exhibitions with which the Mondadori Store wants to draw people to art and its young exponents, also with the possibility of buying works and creating a place for exchange and debate with the artists and the curator.

The first artist to exhibit in September as part of the St-Art project will be Marco Abisso: a Milan-based sculptor and painter, born in 1980, and graduate of the Brera Academy of Fine Arts in Milan, who uses a range of materials in his work that includes metal, wood and oils.

Tomorrow sees the opening, in centre of Milan, of the new Mondadori Megastore in via San Pietro all’Orto 11. A place for encounters between people and with books where the buying experience becomes a voyage of exploration and discovery: as well as books, the core of the store’s assortment, visitors will also find a range of entertainment offers, services and a Café area.

The Megastore in via San Pietro all’Orto is the first example of bookstore with an innovative concept in the layout and a different formula in the assortment. The opening of this new outlet, alongside the Duomo and via Marghera stores in the city, is a continuation of the consolidation plan for the Retail activities of the Mondadori Group, which has the most extensive network of bookstores in Italy, with over 600 outlets around the country.

“The launch of the new format Megastore in San Pietro all’Orto is an important step in the development process of our activities in the Retail sector, one of our core businesses,” declared Ernesto Mauri, chief executive of the Mondadori Group. “We are leader in the book market and, for a publisher like us, being able to depend on a such an extensive chain of bookshops across the country is certainly an enormous strategic asset and a privileged way of being in direct contact with consumers, given that, every year, over 20 million people come into our stores and speak to us.” Mauri concluded.

“The development of the offer, the buying experience, the enhancement of the product, services and a comfortable environment: these are the key elements that have inspired us in the work of innovating the traditional bookshop and making it a model that enables us to get closer, and with greater frequency and satisfaction, to the worlds of culture and entertainment,” explained Mario Maiocchi, managing director of Mondadori Retail.

The design and layout of the Mondadori Megastore in San Pietro all’Orto was overseen with Mondadori Retail by the Milan-based design studio Migliore + Servetto Architects. On three levels and with a total floor space of 750 square metres, the store is characterised by a display system that with a light-touch design and rich chromatic feel and materials, highlights the real protagonists, books, which visitors are invited to touch, open and look through. A broad central staircase creates a vertical link between the three levels and leads the visitor through a ambience marked by the contemporary and the traditional where the red of Mondadori – the distinguishing element of the staircase and all of the signage – mixes with the green and the white of the metal fittings.

The design combines welcome areas with displays to create an innovative relationship with visitors who are free to move around according to their needs and interests. The Mondadori Megastore is a place to spend time and to return to, for those who love reading with comfortable chairs and a wide assortment that ranges from literature to comics and foreign-language books, organised as follows:

• the ground floor is home to the MARKETPLACE, with the most recent publications, stationery and gift box selections, as well as technology products, alongside a new customer assistance and after-sales service Help;

• the first floor is devoted to BOOKS&CAFÉ, where the store’s extensive book offer is located, with the Comics area and stationery store, as well as the Mondadori Café, developed along with Cibiamogroup, a leading company in quality fast food services: an area of encounter, inside the store, where adults and children, from 9 am until 11 pm everyday, will find selected products and simple recipes, all reflective of the best Italian tradition. The Café will also host meetings with authors and book presentations;

• the lower-ground floor also has a KIDS zone for children and teenagers: an area that brings together the physical and digital dimension thanks to touchwalls, designed to amuse and stimulate the imaginations of young readers through drawing and group games.

And the focus on the customer doesn’t end with the physical space of the Megastore, but also comes alive through an integrated system of digital services and tools linked to the web site Mondadoristore.it and, from today, with the new Mondadori Card app, available for both Apple and Android smartphones, which allows Mondadori Card holders to manage, even more conveniently than before, their profile and with the new store locator function, to receive information about events and initiatives in their nearest Mondadori store. Customers of the store will also soon be able to access the new book on demand service which offers readers a catalogue of over 7 million titles from across the world.

Mondadori Store, Italy’s biggest chain of bookstores, with 600 outlets, is launching a new communication campaign, on the air from 20 November.

Having inaugurated its re-launch plan, Mondadori Retail is continuing to reinforce and consolidate the brand with a high-impact TV, radio, web, outdoor video and in-store national communication campaign, in an all-round retail identity operation.

The diversified cultural offer of the Mondadori Store – places designed to provide inspiration and ideas; from books and technology, to music, films and gifts – is at the core of the creativity by the agency Attitude Communication.

To the sound of Buonamore, a track from the latest album by singer-songwriter Alberto Fortis, Do l’anima, the digital collages by illustrator Pierluigi Longo recreate a rich and imaginative dimension that invites the viewer to discover a “world of culture and emotions” – the pay off – of the Mondadori Stores.

The advertising campaign, with 20” and 15” TV commercials and a 15” radio spot, involves an institutional figure based on two themes devoted to special Christmas promotions.

The new Mondadori bookstore in the “Nave de vero” shopping mall, will open to the public on Thursday 17 April in Marghera, just outside Venice.

The new Mondadori bookstore – which will join the existing 600 outlets of the most extensive chain of bookstores in Italy – will offer not only an extensive range of books, toys and stationery, but also an extensive calendar of events featuring big names from the world of music and literature, and consequently making a significant contribution to enhancing the attraction and appeal of the “Nave de vero” mall.

Among the first events will be an encounter with two leading names in music and hugely popular with young people: Mondo Marcio, on 27 April at 12 pm, and Caparezza, on 3 May at 5 pm, will meet fans and sign copies of their latest albums.

These events will be followed by a series of initiatives and book presentations that will be added to the already rich calendar of free concerts and events planned for the permanent stage in the centre of the shopping mall that transforms the “Nave de vero” into a poly-functional space that brings together a broad range of the public, with something for all the family.

The Mondadori bookstore, with a floor space of some 406 m2, offers a varied range of more than 20,000 titles, as well as a department dedicated entirely to children and younger readers, with toys and books just for them. There is also a section for digital readers in the corner dedicated to the Kobo e-reader. The store also provides a selection of the latest CDs and DVDs, in addition to an area where customers can buy stationery and other items including the product of the Emporio Mondadori line and a vast selection of gift boxes.